{"id":10000,"date":"2023-03-28T09:50:07","date_gmt":"2023-03-28T06:50:07","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=10000"},"modified":"2023-04-28T12:01:34","modified_gmt":"2023-04-28T09:01:34","slug":"bad-cold-outreach-fix","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/bad-cold-outreach-fix\/","title":{"rendered":"\u5916\u8d38\u5f00\u53d1\u4fe1\u5f97\u4e0d\u5230\u56de\u590d\uff1f\u522b\u7740\u6025\uff01\u627e\u51fa\u95ee\u9898\uff0c\u4e00\u8d77\u89e3\u51b3"},"content":{"rendered":"<p>\u5916\u8d38\u5f00\u53d1\u4fe1\u7684\u56de\u590d\u7387\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6548\u679c\u5206\u6790\u7684\u4e00\u5927\u91cd\u8981\u6307\u6807\uff0c\u7136\u800c\uff0c\u5f00\u53d1\u4fe1\u6ca1\u6709\u56de\u590d\u5bf9\u4e8e\u8bb8\u591a\u5916\u8d38\u4eba\u6765\u8bf4\u5374\u5df2\u7ecf\u662f\u53f8\u7a7a\u89c1\u60ef\u7684\u4e8b\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e00\u8d77\u627e\u51fa\u95ee\u9898\u6240\u5728\uff0c\u63a2\u7d22\u89e3\u51b3\u4e4b\u9053\u3002<\/p>\n<h2>1.\u60a8\u8054\u7cfb\u7684\u4eba\u662f\u9519\u8bef\u7684<\/h2>\n<p>\u5982\u679c\u60a8\u8054\u7cfb\u4e86\u9519\u8bef\u7684\u4eba\uff08\u6216\u5728\u9519\u8bef\u7684\u65f6\u95f4\u8054\u7cfb\u4e86\u6b63\u786e\u7684\u4eba\uff09\u2192 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\u5c06\u662f\u6700\u7b26\u5408\u8981\u6c42\u7684\uff0c\u4ee5\u53ca\u60a8\u5e94\u8be5\u5728\u54ea\u4e9b\u4eba\u8eab\u4e0a\u82b1\u8d39\u6700\u591a\u7684\u65f6\u95f4\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u6839\u636e\u4ed6\u4eec\u7ed9\u60a8\u5e26\u6765\u7684\u6536\u5165\u91cf\uff0c\u5c06\u4ed6\u4eec\u5212\u5206\u4e3a\u4e09\u4e2a\u5c42\u7ea7\u3002<\/p>\n<p>\u60a8\u7684\u7b2c\u4e00\u7ea7\u5c06\u5305\u62ec\u4e3a\u60a8\u5e26\u6765\u6700\u591a\u6536\u5165\u7684\u5ba2\u6237\uff0c\u7b2c\u4e09\u7ea7\u662f\u5e26\u6765\u6700\u5c11\u6536\u5165\u7684\u5ba2\u6237\uff0c\u7b2c\u4e8c\u7ea7\u5ba2\u6237\u662f\u4ecb\u4e8e\u4e24\u8005\u4e4b\u95f4\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.lemlist.com\/content\/images\/2022\/09\/tiers-2.png\" \/><\/p>\n<p>\u60a8\u53ef\u4ee5\u4ee5\u8fd9\u4e9b\u5c42\u7ea7\u4e3a\u6307\u6807\uff0c\u6765\u5206\u914d\u5728\u4e2a\u6027\u5316\u8425\u9500\u548c\u5ba2\u6237\u5f00\u53d1\u65b9\u9762\u7684\u6295\u5165\u3002\u4f8b\u5982\uff0c\u60a8\u4f1a\u5728\u7b2c\u4e00\u4e2a\u5c42\u7ea7\u4e0a\u6295\u5165\u6700\u591a\u7684\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u56e0\u4e3a\u5b83\u5c06\u4e3a\u60a8\u5e26\u6765\u6700\u5927\u7684\u6295\u8d44\u56de\u62a5\u3002<\/p>\n<h3><strong>\u7b2c\u4e09\u6b65\uff1a\u6ce8\u610f\u5ba2\u6237\u4fe1\u53f7<\/strong><\/h3>\n<p>\u5728\u53d1\u9001\u5f00\u53d1\u4fe1\u65f6\uff0c\u4ec5\u4ec5\u77e5\u9053\u60a8\u7684\u5ba2\u6237\u753b\u50cf (buyer persona) \u7279\u5f81\u662f\u4e0d\u591f\u7684\u3002\u60a8\u53ef\u80fd\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u6f5c\u5728\u5ba2\u6237\u540d\u5355\uff0c\u4f46\u5982\u679c\u60a8\u5728\u9519\u8bef\u7684\u65f6\u95f4\u8054\u7cfb\u4ed6\u4eec\uff0c\u60a8\u4ecd\u7136\u4e0d\u4f1a\u5f97\u5230\u4efb\u4f55\u7ed3\u679c\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5173\u6ce8\u5ba2\u6237\u4fe1\u53f7\u5f88\u91cd\u8981\u3002<\/p>\n<p>\u5ba2\u6237\u4fe1\u53f7\u80fd\u5e2e\u52a9\u60a8\u63a8\u65ad\u51fa\u6f5c\u5728\u5ba2\u6237\u662f\u5426\u662f\u4e00\u4e2a\u7406\u60f3\u7684\u8425\u9500\u5bf9\u8c61\uff0c\u4ee5\u53ca\u5bf9\u4e8e\u5f53\u4e0b\u7684\u4ed6\u4eec\u6765\u8bf4\uff0c\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u662f\u5426\u6709\u610f\u4e49\u7684\u3002\u8425\u9500\u7684\u4e00\u5927\u79d8\u8bc0\u5c31\u662f\uff0c\u8054\u7cfb\u90a3\u4e9b\u60a8\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u89e3\u51b3\u75db\u70b9\u7684\u4eba\u3002<\/p>\n<h2>2.\u60a8\u7684\u8bf4\u8f9e\u6ca1\u6709\u4e2a\u6027<\/h2>\n<p>\u5982\u679c\u60a8\u60f3\u8ba9\u6f5c\u5728\u5ba2\u6237\u8ba4\u8bc6\u60a8\uff0c\u60a8\u5e94\u8be5\u4ece\u4e00\u5f00\u59cb\u5c31\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u5e76\u548c\u4ed6\u4eec\u5efa\u7acb\u8054\u7cfb\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff1f<\/p>\n<p>\u901a\u8fc7\u7834\u51b0\u8bdd\u672f (icebreaker) \uff01<\/p>\n<p>\u60a8\u53ef\u4ee5\u7528\u7535\u5b50\u90ae\u4ef6\u7684\u7b2c\u4e00\u53e5\u8bdd\u6765\u7834\u51b0\u3002\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u4f1a\u9996\u5148\u9605\u8bfb\u8fd9\u53e5\u8bdd\uff0c\u5b83\u53ef\u4ee5\u4f7f\u60a8\u7684\u90ae\u4ef6\u4ece\u5176\u4ed6\u4eba\u7684\u90ae\u4ef6\u4e2d\u8131\u9896\u800c\u51fa\u3002\u7834\u51b0\u8bdd\u672f (icebreaker) \u662f\u4e3a\u4e86\u8ba9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u77e5\u9053\uff0c\u60a8\u4e3a\u4e86\u8054\u7cfb\u4ed6\u4eec\u82b1\u4e86\u4e0d\u5c11\u5fc3\u601d\u3002<\/p>\n<p>\u8fd9\u513f\u6709\u4e00\u4e9b\u6280\u5de7\u53ef\u4ee5\u5e2e\u52a9\u60a8\uff1a<\/p>\n<h3>\u4ece\u4e2a\u4eba\u89d2\u5ea6\u51fa\u53d1<\/h3>\n<p>\u5728\u4e0b\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u897f\u8499\u89c2\u770b\u4e86\u9500\u552e\u526f\u603b\u88c1\u7684\u4e00\u4e2a\u632f\u594b\u4eba\u5fc3\u7684\u91c7\u8bbf\uff0c\u5e76\u5e0c\u671b\u4e0e\u4ed6\u8054\u7cfb\u3002\u56e0\u6b64\uff0c\u4ed6\u8bf4\u8d77\u91c7\u8bbf\u4e2d\u4ee4\u4ed6\u6709\u5171\u9e23\u7684\u89c2\u70b9\uff0c\u4f5c\u4e3a\u4ed6\u7528\u6765\u7834\u51b0\u7684\u8bdd\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.lemlist.com\/content\/images\/2022\/09\/icebreaker-on-a-personal-level.png\" \/><\/p>\n<p>\u4ece\u4e2a\u4eba\u89d2\u5ea6\u51fa\u53d1\u7684\u597d\u5904\uff1a<\/p>\n<ul>\n<li>\u8868\u660e\u60a8\u82b1\u4e86\u65f6\u95f4\u548c\u7cbe\u529b\u53bb\u548c\u4ed6\u4eec\u4ea4\u8c08<\/li>\n<li>\u5e2e\u52a9\u60a8\u627e\u5230\u672a\u6765\u53ef\u4ee5\u4e0e\u4ed6\u4eec\u8c08\u8bba\u7684\u8bdd\u9898<\/li>\n<li>\u4e2a\u6027\u5316\u7a0b\u5ea6\u9ad8\uff0c\u8fd9\u4f7f\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u56de\u590d\u60a8<\/li>\n<\/ul>\n<h3>\u4ee5\u516c\u53f8\u52a8\u6001\u4f5c\u4e3a\u5207\u5165\u70b9<\/h3>\n<p>\u4e0b\u9762\u8fd9\u4e2a\u4f8b\u5b50\u8bf4\u660e\u4e86\u6211\u4eec\u662f\u5982\u4f55\u5728\u770b\u5230\u6f5c\u5728\u5ba2\u6237\u7684\u516c\u53f8\u52a8\u6001\u540e\u4e0e\u4ed6\u4eec\u8fdb\u884c\u8054\u7cfb\u7684\u3002\u6f5c\u5728\u5ba2\u6237\u5199\u5230\u4ed6\u4eec\u7684\u4f01\u4e1a\u5982\u4f55\u5728\u51e0\u5e74\u5185\u4ece\u4e00\u4e2a\u5c0f\u56e2\u961f\u53d1\u5c55\u6210\u5982\u4eca\u7684\u72ec\u89d2\u517d (unicorn) \u4f01\u4e1a\uff0c\u7531\u4e8e\u6211\u4eec\u516c\u53f8\u7684\u53d1\u5c55\u8def\u5f84\u7c7b\u4f3c\uff0c\u6240\u4ee5\u6211\u4eec\u7528\u4e86\u516c\u53f8\u52a8\u6001\u6765\u4f5c\u4e3a\u7834\u51b0\u7684\u5207\u5165\u53e3\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.lemlist.com\/content\/images\/2022\/09\/icebreaker-based-on-company-news.png\" \/><\/p>\n<p>\u4ee5\u516c\u53f8\u52a8\u6001\u4f5c\u4e3a\u5207\u5165\u70b9\u7684\u597d\u5904\uff1a<\/p>\n<ul>\n<li>\u5728\u60a8\u627e\u4e0d\u5230\u60a8\u6f5c\u5728\u5ba2\u6237\u4e2a\u4eba\u4fe1\u606f\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u8ba9\u60a8\u66f4\u591a\u7684\u4e86\u89e3\u4ed6\u4eec<\/li>\n<li>\u63d0\u53ca\u516c\u53f8\u7684\u76f8\u4f3c\u6027\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u51fa\u53d1\u70b9\uff0c\u4e3a\u4ee5\u540e\u4e00\u8d77\u5206\u4eab\u516c\u53f8\u6210\u957f\u7ecf\u9a8c\u63d0\u4f9b\u4e86\u5951\u673a<\/li>\n<li>\u8fd9\u4f53\u73b0\u4e86\u60a8\u5bf9\u4ed6\u4eec\u7684\u4e86\u89e3\uff0c\u5ba2\u6237\u4f1a\u8ba4\u4e3a\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u53ef\u80fd\u5f88\u9002\u5408\u4ed6\u4eec<\/li>\n<\/ul>\n<h3>\u4ee5\u5ba2\u6237\u53d1\u5e03\u7684\u62db\u8058\u4fe1\u606f\u4f5c\u4e3a\u5207\u5165\u70b9<\/h3>\n<p>\u9274\u4e8e\u6211\u4eec\u5f00\u53d1\u4e86\u4e00\u4e9b\u90ae\u4ef6\u81ea\u52a8\u5316\u7684\u8f6f\u4ef6\uff0c\u5f53\u770b\u5230\u6211\u4eec\u7684\u6f5c\u5728\u5ba2\u6237\u53d1\u5e03\u5173\u4e8e\u62db\u8058\u9500\u552e\u5f00\u53d1\u4ee3\u8868 (SDR) \u7684\u5e16\u5b50\u65f6\uff0c\u6211\u4eec\u77e5\u9053\u8fd9\u5bf9\u6211\u4eec\u7684\u9500\u552e\u56e2\u961f\u6765\u8bf4\u662f\u4e00\u4e2a\u597d\u5146\u5934\uff0c\u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u7684\u56e2\u961f\u6b63\u5728\u6210\u957f\u5e76\u9762\u4e34\u6311\u6218\uff0c\u800c\u6211\u4eec\u7684\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u7528\u8fd9\u6761\u62db\u8058\u4fe1\u606f\u4f5c\u4e3a\u7834\u51b0\u7684\u5207\u5165\u70b9\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.lemlist.com\/content\/images\/2022\/09\/icebreaker-based-on-a-job-post.png\" \/><\/p>\n<p>\u4ee5\u5ba2\u6237\u53d1\u5e03\u7684\u62db\u8058\u4fe1\u606f\u4f5c\u4e3a\u5207\u5165\u70b9\u7684\u597d\u5904\uff1a<\/p>\n<ul>\n<li>\u5b83\u8868\u660e\u60a8\u786e\u5b9e\u5728\u5173\u5fc3\u4ed6\u4eec\u7684\u5de5\u4f5c<\/li>\n<li>\u5b83\u901a\u8fc7\u771f\u6b63\u7684\u8d5e\u7f8e\u521b\u9020\u4e86\u4f60\u4eec\u4e4b\u95f4\u7684\u8054\u7cfb<\/li>\n<\/ul>\n<p><strong>\u989d\u5916\u63d0\u793a\uff1a<\/strong>\u60a8\u9700\u8981\u786e\u4fdd\u5728\u90ae\u4ef6\u5f00\u5934\u63d0\u5230\u7684\u8fd9\u4e2a\u8bdd\u9898\u548c\u60a8\u540e\u9762\u7684\u5185\u5bb9\u662f\u76f8\u5173\u7684\uff0c\u5426\u5219\u60a8\u5438\u5f15\u6765\u9605\u8bfb\u7684\u4eba\u53ef\u80fd\u5e26\u7740\u4e0e\u6587\u7ae0\u4e3b\u9898\u4e0d\u4e00\u6837\u7684\u76ee\u7684\uff0c\u4ed6\u4eec\u5728\u9605\u8bfb\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u540e\u7eed\u90e8\u5206\u65f6\uff0c\u4f1a\u53d1\u73b0\u90ae\u4ef6\u7684\u5185\u5bb9\u4e0d\u662f\u4ed6\u4eec\u60f3\u770b\u7684\uff0c\u7136\u540e\u5173\u6389\u9875\u9762\u3002<\/p>\n<h2>3.\u60a8\u7684\u8bf4\u8f9e\u662f\u4ee5\u81ea\u6211\u4e3a\u4e2d\u5fc3\u7684<\/h2>\n<p>\u60a8\u7684\u5f00\u53d1\u4fe1\u5e94\u8be5 100% \u4e3a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u91cf\u8eab\u5b9a\u505a\uff0c\u800c\u4e0d\u662f\u60a8\u81ea\u5df1\u3002\u60a8\u5e94\u8be5\u907f\u514d\u8c08\u8bba\u60a8\u7684\u4ea7\u54c1\uff0c\u800c\u5c06\u8bdd\u9898\u96c6\u4e2d\u5728\u60a8\u53d1\u73b0\u7684\u4ed6\u4eec\u7684\u75db\u70b9\u95ee\u9898\u4e0a\u3002\u7406\u7531\u5982\u4e0b\uff1a<\/p>\n<p>\u53d1\u9001\u5916\u8d38\u5f00\u53d1\u4fe1\u76ee\u7684\u4e0d\u662f\u4e3a\u4e86\u9500\u552e\uff0c\u800c\u662f\u4e3a\u4e86\u5efa\u7acb\u5173\u7cfb\u3002\u4e00\u65e6\u60a8\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u4e86\u5173\u7cfb\u5e76\u786e\u8ba4\u4e86\u5bf9\u65b9\u7684\u5174\u8da3\uff0c\u8fdb\u5165\u9500\u552e\u73af\u8282\u5c31\u4f1a\u53d8\u5f97\u975e\u5e38\u81ea\u7136\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8fd9\u91cc\u6709\u4e00\u4e2a\u4e3a\u6f5c\u5728\u5ba2\u6237\u91cf\u8eab\u5b9a\u505a\u7684\u4f8b\u5b50\uff0c\u60a8\u53ef\u4ee5\u5e94\u7528\u5230\u60a8\u7684\u4e0b\u4e00\u6b21\u90ae\u4ef6\u8425\u9500\u4e2d\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.lemlist.com\/content\/images\/2022\/09\/prospect-focused-pitch.png\" \/><\/p>\n<p>\u8fd9\u6837\u505a\u7684\u597d\u5904\uff1a<\/p>\n<ul>\n<li>\u901a\u8fc7\u63d0\u53ca\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u5c31\uff0c\u6fc0\u53d1\u5bf9\u65b9\u7684\u5174\u8da3\uff0c\u5e76\u5c55\u793a\u51fa\u8fd9\u5c01\u90ae\u4ef6\u662f\u4e13\u4e3a\u8be5\u5ba2\u6237\u6253\u9020\u7684<\/li>\n<li>\u901a\u8fc7\u805a\u7126\u6f5c\u5728\u5ba2\u6237\u7684\u75db\u70b9\u95ee\u9898\uff0c\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b<\/li>\n<li>\u8868\u73b0\u51fa\u60a8\u7684\u76ee\u7684\u662f\u60f3\u63d0\u4f9b\u4ef7\u503c\u5e76\u4e0e\u5bf9\u65b9\u5efa\u7acb\u5173\u7cfb\uff0c\u800c\u4e0d\u662f\u9500\u552e<\/li>\n<\/ul>\n<p>\u4e0e\u5176\u8d39\u52b2\u5730\u5c06\u60a8\u7684\u4ea7\u54c1\u548c\u516c\u53f8\u7684\u4fe1\u606f\u6446\u5728\u6f5c\u5728\u5ba2\u6237\u9762\u524d\uff0c\u4e0d\u5982\u8bd5\u7740\u53bb\u4e86\u89e3\u4ed6\u4eec\u7684\u60c5\u51b5\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u6323\u624e\u548c\u75db\u70b9\u662f\u4ec0\u4e48\u3001\u4ed6\u4eec\u5728\u4ec0\u4e48\u65b9\u9762\u9700\u8981\u5e2e\u52a9\u3002<\/p>\n<p>\u4e00\u65e6\u60a8\u8ba9\u4ed6\u4eec\u89c9\u5f97\u60a8\u662f\u6765\u5e2e\u52a9\u4ed6\u4eec\u7684\uff0c\u800c\u4e0d\u662f\u6765\u63a8\u9500\u7684\uff0c\u4ed6\u4eec\u5c31\u4f1a\u89c9\u5f97\u4e0e\u60a8\u8fdb\u884c\u8054\u7cfb\u662f\u4e00\u4ef6\u597d\u4e8b\u3002<\/p>\n<p><strong>\u989d\u5916\u63d0\u793a:<\/strong> \u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u5916\u8d38\u5f00\u53d1\u4fe1\u7684\u4e2a\u6027\u5316\u6c34\u5e73\uff0c\u4f7f\u7528 <a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn%2Femail-drip-campaigns&amp;cta_type=sign_up\">Snov.io \u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177<\/a>\u6765\u5e2e\u52a9\u60a8\u521b\u5efa\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u5f00\u53d1\u4fe1\u8bf4\u8f9e\uff0c\u8ba9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u7acb\u5373\u56de\u590d\u3002<\/p>\n<h2>4.\u60a8\u8fc7\u4e8e\u7740\u6025\u8fbe\u6210\u4ea4\u6613\u76ee\u7684<\/h2>\n<p>\u6839\u636e\u6211\u4eec\u5728\u8fc7\u53bb\u51e0\u5e74\u5206\u6790\u7684\u6570\u5343\u5c01\u5916\u8d38\u5f00\u53d1\u4fe1\uff0c\u6211\u4eec\u53d1\u73b0\u6548\u679c\u6700\u597d\u7684\u7ed3\u5c3e\u90fd\u4e0d\u662f\u5484\u5484\u903c\u4eba\u7684\uff0c\u800c\u662f\u8bd5\u56fe\u4e3a\u5bf9\u65b9\u63d0\u4f9b\u4ef7\u503c\u7684\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u5148\u5c1d\u8bd5\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4ef7\u503c\uff0c\u786e\u8ba4\u4ed6\u4eec\u5bf9\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u662f\u5426\u6709\u5174\u8da3\uff0c\u800c\u4e0d\u662f\u8981\u6c42\u7acb\u5373\u5f00\u5c55\u4e0b\u4e00\u6b65\u3002\u5f53\u60a8\u5c55\u73b0\u51fa\u60a8\u662f\u771f\u7684\u60f3\u5e2e\u5fd9\uff0c\u800c\u4e0d\u662f\u53ea\u4e3a\u4e86\u4e00\u6b21\u4ea4\u6613\u800c\u6765\u65f6\uff0c\u60a8\u5f97\u5230\u56de\u590d\u7684\u6982\u7387\u53ea\u4f1a\u589e\u52a0\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u8fd9\u4e2a\u4e3a\u6f5c\u5728\u5ba2\u6237\u91cf\u8eab\u5b9a\u505a\u7684\u8bf4\u8f9e\uff0c\u5b83\u8ba9 Jack \u83b7\u5f97\u4e86 69% \u7684\u6253\u5f00\u7387\u548c 51% \u7684\u56de\u590d\u7387\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.lemlist.com\/content\/images\/2022\/09\/aim-for-reply-first.png\" \/><\/p>\n<p>\u4e3a\u4ec0\u4e48\u8fd9\u53e5\u7ed3\u675f\u8bed\u6709\u6548\uff1f<\/p>\n<ul>\n<li>Jack \u6ca1\u6709\u5199 &#8220;\u8bf7\u5728\u60a8\u7684\u7f51\u7ad9\u91cc\u6dfb\u52a0\u6211\u7684\u94fe\u63a5&#8221;\uff0c\u56e0\u4e3a\u8fd9\u5e76\u6ca1\u6709\u8003\u8651\u5230\u6f5c\u5728\u5ba2\u6237\u7684\u5229\u76ca\u7acb\u573a\u3002\u76f8\u53cd\uff0c\u4ed6\u95ee\u8fd9\u4e2a\u94fe\u63a5\u662f\u5426\u5bf9\u5ba2\u6237\u6709\u7528\uff0c\u8fd9\u5b8c\u5168\u6539\u53d8\u4e86\u63a8\u4ecb\u8bdd\u672f\uff0c\u5c06\u91cd\u70b9\u653e\u5728\u5ba2\u6237\u8eab\u4e0a\u3002<\/li>\n<li>Jack \u5c55\u73b0\u51fa\u4e86\u81ea\u5df1\u5bf9\u6f5c\u5728\u5ba2\u6237\u7684\u4ef7\u503c\uff0c\u800c\u4e0d\u662f\u8981\u6c42\u548c\u5ba2\u6237\u8fdb\u884c\u4f1a\u8bae\u6216\u6f14\u793a\uff0c\u8fd9\u4e3a\u4ed6\u5e26\u6765\u4e86\u9ad8\u6253\u5f00\u7387\u3002<\/li>\n<li>\u4ed6\u575a\u6301\u4f7f\u7528\u7b80\u5355\u7684\u3001\u6e05\u6670\u7684\u53f7\u53ec\u6027\u7528\u8bed (CTA: Call-to-action)\uff0c\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u5728 3 \u79d2\u5185\u4e86\u89e3\u4e0b\u4e00\u6b65\u53ef\u4ee5\u600e\u4e48\u505a\u3002<\/li>\n<\/ul>\n<p>\u4f7f\u7528\u8fd9\u6837\u7684\u7ed3\u675f\u8bed\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53ef\u4ee5\u66f4\u591a\u5730\u4e86\u89e3\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u770b\u770b\u4ed6\u4eec\u662f\u5426\u771f\u7684\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6709\u5174\u8da3\uff0c\u4ee5\u4fbf\u6709\u4e0b\u4e00\u6b65\u53d1\u5c55\u3002<\/p>\n<h2>\u5c0f\u7ed3<\/h2>\n<p>\u548c\u6211\u4e00\u8d77\u91cd\u590d\uff1a\u5916\u8d38\u5f00\u53d1\u4fe1\u7684\u91cd\u70b9\u4e0d\u5728\u6211\u81ea\u5df1\u8eab\u4e0a\uff0c\u800c\u5728\u5ba2\u6237\u8eab\u4e0a\u3002<\/p>\n<p>\u9075\u5faa\u8fd9\u4e9b\u6b65\u9aa4\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u56de\u590d\u7387\uff0c\u8fbe\u6210\u66f4\u591a\u7684\u4ea4\u6613\uff0c\u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c\u4e0e\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u6709\u610f\u4e49\u7684\u5173\u7cfb\u3002<\/p>\n<ul>\n<li>\u53ea\u8054\u7cfb\u90a3\u4e9b\u60a8\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u89e3\u51b3\u75db\u70b9\u7684\u4eba\u3002<\/li>\n<li>\u4e2a\u6027\u5316\u5f00\u573a\u767d\u4ee5\u5efa\u7acb\u4fe1\u4efb\uff0c\u597d\u8ba9\u4ed6\u4eec\u9605\u8bfb\u60a8\u90ae\u4ef6\u7684\u540e\u7eed\u90e8\u5206\u3002<\/li>\n<li>\u907f\u514d\u5728\u63a8\u4ecb\u8bf4\u8f9e\u4e2d\u8c08\u8bba\u60a8\u81ea\u5df1\uff0c\u800c\u5e94\u628a\u91cd\u70b9\u653e\u5728\u60a8\u53d1\u73b0\u7684\u4ed6\u4eec\u7684\u75db\u70b9\u95ee\u9898\u4e0a\u3002<\/li>\n<li>\u4e0d\u8981\u7740\u6025\u8fbe\u6210\u4ea4\u6613\u76ee\u7684\u3002<\/li>\n<\/ul>\n<p>\u60a8\u5efa\u7acb\u7684\u5173\u7cfb\u8d8a\u591a\uff0c\u60a8\u62e5\u6709\u7684\u6f5c\u5728\u5ba2\u6237\u5c31\u8d8a\u591a\uff0c\u8fd9\u5c06\u6700\u7ec8\u4ea7\u51fa\u66f4\u9ad8\u7684\u9500\u552e\u989d\u3002<\/p>\n<p>P.S. 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href=\"https:\/\/snovio.cn\/blog\/english-email-format-step-by-step-guide-on-cold-emails-writing\/\">\u8fd9\u7bc7\u6587\u7ae0<\/a>\uff0c\u5b83\u5c06\u4e3a\u60a8\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u63d0\u793a\uff0c\u544a\u8bc9\u60a8\u5728\u5916\u8d38\u5f00\u53d1\u4fe1\u7684\u6bcf\u4e2a\u90e8\u5206\u5e94\u8be5\u5199\u4ec0\u4e48\uff0c\u4ee5\u83b7\u5f97\u6700\u4f73\u7684\u8425\u9500\u6548\u679c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5916\u8d38\u5f00\u53d1\u4fe1\u7684\u56de\u590d\u7387\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6548\u679c\u5206\u6790\u7684\u4e00\u5927\u91cd\u8981\u6307\u6807\uff0c\u7136\u800c\uff0c\u5f00\u53d1\u4fe1\u6ca1\u6709\u56de\u590d\u5bf9\u4e8e\u8bb8\u591a\u5916\u8d38\u4eba\u6765\u8bf4\u5374\u5df2\u7ecf\u662f\u53f8\u7a7a\u89c1\u60ef\u7684\u4e8b\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e00\u8d77\u627e\u51fa\u95ee\u9898\u6240\u5728\uff0c\u63a2\u7d22\u89e3\u51b3\u4e4b\u9053\u3002 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persona)&#8230;<\/p>\n","protected":false},"author":36,"featured_media":10149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[239],"tags":[544,548,689],"_links":{"self":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/10000"}],"collection":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/comments?post=10000"}],"version-history":[{"count":0,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/10000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media\/10149"}],"wp:attachment":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media?parent=10000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/categories?post=10000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/tags?post=10000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}