{"id":10310,"date":"2023-04-25T10:59:35","date_gmt":"2023-04-25T07:59:35","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=10310"},"modified":"2024-05-09T10:32:16","modified_gmt":"2024-05-09T07:32:16","slug":"cold-calling-tips","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/cold-calling-tips\/","title":{"rendered":"8\u4e2a Cold Call \u6280\u5de7\uff0c\u9ad8\u6548\u62ff\u4e0b\u5ba2\u6237\uff01"},"content":{"rendered":"<p>Cold Call \u867d\u7136\u770b\u8d77\u6765\u5f88\u8001\u6d3e\uff0c\u4f46\u5b83\u5b9e\u9645\u4e0a\u662f\u63a8\u52a8 B2B \u8425\u4e1a\u989d\u589e\u957f\u7684<a href=\"https:\/\/www.marketingcharts.com\/industries\/business-to-business-106225\">\u7b2c\u4e8c\u5927\u5e2e\u624b<\/a>\uff0c\u4ec5\u4ec5\u6b21\u4e8e\u53e3\u7891\u8425\u9500\u3002\u73b0\u5728\u7684\u5ba2\u6237\u5e0c\u671b\u6536\u5230\u7cbe\u51c6\u3001\u9ad8\u6548\u7684\u9500\u552e\u65b9\u6848\uff0c\u4ee5\u53ca\u4e2a\u6027\u5316\u7684\u5173\u6000\uff0c\u800c\u4e0d\u662f\u673a\u68b0\u5316\u7684\u4e00\u5200\u5207\u8bdd\u672f\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u4e00\u4e9b Cold Call \u6280\u5de7\uff0c\u5e2e\u52a9\u60a8\u5728\u8fd9\u4e2a\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u76ee\u5f55\uff1a<\/p>\n<ul>\n<li><a href=\"#what\">Cold Call \u662f\u4ec0\u4e48\uff1f<\/a><\/li>\n<li><a href=\"#warm\">Cold Call vs. Warm Call<\/a><\/li>\n<li><a href=\"#emailing\">Cold Call vs. Cold Email<\/a><\/li>\n<li><a href=\"#tips\">\u4fc3\u8fdb B2B \u9500\u552e\u6210\u529f\u7684 Cold Call \u6280\u5de7<\/a><\/li>\n<li><a href=\"#example\">B2B \u4e2d\u7684 Cold Call \u6848\u4f8b<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\">Cold Call \u662f\u4ec0\u4e48\uff1f<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305709.png\" alt=\"Cold \u0441alling vs. \u0441old emailing\" \/><\/p>\n<p><strong>Cold Call <\/strong>\u662f\u4e00\u79cd\u9500\u552e\u884c\u4e3a\uff0c\u9500\u552e\u4ee3\u8868\u4e3b\u52a8\u6253\u7535\u8bdd\u7ed9\u6f5c\u5728\u5ba2\u6237\uff0c\u4ee5\u4fbf\u4e0e\u4ed6\u4eec\u5efa\u7acb\u5173\u7cfb\u5e76\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u672a\u6765\u7684\u5ba2\u6237\u3002<\/p>\n<p>Cold Call \u662f\u4e0e\u90a3\u4e9b\u53ef\u4ee5\u4ece\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u53d7\u76ca\u7684\u4eba\u5efa\u7acb\u6709\u610f\u4e49\u7684\u8054\u7cfb\uff0c\u5b83\u9700\u8981\u6301\u4e4b\u4ee5\u6052\u7684\u7814\u7a76\u3001\u89c4\u5212\u548c\u5b9e\u8df5\uff0c\u4e5f\u9700\u8981\u4e00\u5b9a\u7684\u53cd\u601d\u6765\u5bf9\u5176\u6548\u679c\u8fdb\u884c\u590d\u76d8\u3002\u5982\u679c\u505a\u5f97\u597d\uff0c\u5b83\u4f1a\u662f\u63a8\u52a8\u9500\u552e\u548c\u53d1\u5c55\u4e1a\u52a1\u7684\u6709\u529b\u5de5\u5177\u3002<\/p>\n<p><strong>Cold Call \u53ef\u4ee5\u8fbe\u6210\u4ee5\u4e0b\u6548\u679c\uff1a<\/strong><\/p>\n<p>1.\u60a8\u53ef\u4ee5\u53cb\u597d\u5730\u63a5\u89e6\u65b0\u5ba2\u6237\uff0c\u6269\u5927\u60a8\u7684\u5ba2\u6237\u7fa4\u3002<\/p>\n<p>2.\u4ec5\u987b\u4e00\u901a\u7535\u8bdd\u5c31\u80fd\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u4e2a\u4eba\u8054\u7cfb\u3002<\/p>\n<p>3.\u83b7\u53d6\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u8fd9\u80fd\u5e2e\u60a8\u7cbe\u51c6\u8c03\u6574\u60a8\u7684\u9500\u552e\u7b56\u7565\u3002<\/p>\n<h2 id=\"warm\">Cold Call vs. Warm Call<\/h2>\n<p>Cold call \u662f\u901a\u8fc7\u7535\u8bdd\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\u7684\u4e24\u79cd\u4e3b\u8981\u65b9\u6cd5\u4e4b\u4e00\uff0c\u53e6\u4e00\u79cd\u65b9\u6cd5\u5219\u662f warm call\u3002<\/p>\n<p><strong>\u90a3\u4e48\uff0ccold call \u548c warm call \u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/p>\n<p>Cold call \u662f\u5728\u4e8b\u5148\u5efa\u7acb\u4efb\u4f55\u5173\u7cfb\u7684\u60c5\u51b5\u4e0b\u8054\u7cfb\u4e2a\u4eba\u6216\u4f01\u4e1a\uff0c\u5ba2\u6237\u5bf9\u60a8\u4ea7\u54c1\u6216\u670d\u52a1\u4e5f\u6ca1\u6709\u4e86\u89e3\uff0c\u800c warm call \u662f\u4e0e\u5df2\u7ecf\u5bf9\u60a8\u7684\u516c\u53f8\u6216\u5176\u4ea7\u54c1\u8868\u73b0\u51fa\u67d0\u79cd\u7a0b\u5ea6\u7684\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb\u3002<\/p>\n<p>Warm call \u901a\u5e38\u88ab\u8ba4\u4e3a\u6bd4 cold call \u66f4\u6709\u6548\u3002\u5bf9\u4e8e\u90a3\u4e9b\u5df2\u7ecf\u5bf9\u60a8\u7684\u516c\u53f8\u6216\u4ea7\u54c1\u8868\u73b0\u51fa\u5174\u8da3\u7684\u5ba2\u6237\uff0c\u9500\u552e\u4ee3\u8868\u53ef\u4ee5\u6295\u5165\u66f4\u591a\u7684\u65f6\u95f4\u6765\u5efa\u7acb\u5173\u7cfb\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>\u8fd9\u5bfc\u81f4\u8fd9\u4e9b\u5ba2\u6237\u7fa4\u7684\u8f6c\u5316\u7387\u660e\u663e\u9ad8\u4e8e cold call \u7684\u5bf9\u8c61 \u2014 \u6bd4\u4f8b\u8fbe\u5230\u4e86 1%:<a href=\"https:\/\/hankamer.baylor.edu\/\">30%<\/a>\u3002\u8fd9\u4f53\u73b0\u4e86\u5728\u8fdb\u884c\u9500\u552e\u524d\u7ed9\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u597d\u5370\u8c61\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740 cold call \u662f\u4e00\u4e2a\u5931\u8d25\u7684\u65b9\u5f0f\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5b83\u53ef\u80fd\u662f\u975e\u5e38\u6709\u6548\u7684\uff0c\u5c24\u5176\u5f53\u60a8\u7684\u76ee\u6807\u7fa4\u4f53\u662f\u4e00\u4e2a\u65b0\u7684\u5e02\u573a\u6216\u884c\u4e1a\u3002\u4e0d\u8981\u5fd8\u8bb0\uff0c\u5927\u7ea6\u6709<a href=\"https:\/\/www.zoominfo.com\/solutions\/operations\">78%<\/a>\u7684\u516c\u53f8\u51b3\u7b56\u8005\u6709\u63a5\u53d7\u6e90\u4e8e\u7535\u5b50\u90ae\u4ef6\u6216 cold call \u7684\u7ea6\u4f1a\u6216\u6d3b\u52a8\u9080\u7ea6\u7684\u7ecf\u5386\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e0d\u5e94\u8be5\u88ab\u5ffd\u89c6\u7684\u91cd\u8981\u6bd4\u4f8b\u3002<\/p>\n<div style=\"width: 100%; height: 0; padding-bottom: 54%; position: relative;\"><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"position: absolute;\" src=\"https:\/\/giphy.com\/embed\/TIiATEizlRKUWVgIWR\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/spiro-sales-salesman-TIiATEizlRKUWVgIWR\">\u56fe\u6e90 GIPHY<\/a><\/p>\n<h2 id=\"emailing\">Cold Call vs. Cold Email<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305637.png\" alt=\"Cold \u0441alling vs. \u0441old emailing\" \/><\/p>\n<p>\u5728 B2B \u4e16\u754c\u4e2d\uff0ccold call \u548c cold email \u662f\u5f00\u53d1\u5ba2\u6237\u548c\u9500\u552e\u7684\u4e24\u5927\u6cd5\u5b9d\u3002\u5176\u533a\u522b\u4ec5\u4ec5\u5728\u4e8e\u6c9f\u901a\u7684\u6e20\u9053\uff1acold call \u662f\u7ed9\u6f5c\u5728\u5ba2\u6237\u6253\u7535\u8bdd\uff0c\u800c cold email \u6084\u6084\u6ed1\u5165\u4ed6\u4eec\u7684\u6536\u4ef6\u7bb1\uff0c\u6ca1\u6709\u5982\u6b64\u660e\u786e\u7684\u9080\u8bf7\u610f\u5473\u3002\u8fd9\u4e24\u79cd\u65b9\u6cd5\u90fd\u6709\u5404\u81ea\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u3002<\/p>\n<p>Cold call \u7684\u91cd\u8981\u4f18\u52bf\u662f\u80fd\u591f\u6536\u96c6\u5373\u65f6\u53cd\u9988\uff0c\u5e76\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u826f\u597d\u7684\u5173\u7cfb\u3002\u5f53\u60a8\u76f4\u63a5\u4e0e\u4ed6\u4eec\u4ea4\u8c08\u65f6\uff0c\u5f80\u5f80\u66f4\u5bb9\u6613\u8861\u91cf\u5bf9\u65b9\u7684\u5174\u8da3\uff0c\u5e76\u5bf9\u4ed6\u4eec\u7684\u53cd\u5bf9\u610f\u89c1\u4f5c\u51fa\u56de\u5e94\u3002\u7136\u800c\uff0ccold call \u4e5f\u66f4\u52a0\u8017\u65f6\uff0c\u800c\u4e14\u5bf9\u4e00\u4e9b\u6f5c\u5728\u5ba2\u6237\u6765\u8bf4\uff0c\u53ef\u80fd\u4f1a\u611f\u89c9\u5230\u6253\u6270\uff0c\u4ece\u800c\u6709\u4e9b\u6212\u5907\u5fc3\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0ccold email \u4e0d\u90a3\u4e48\u5177\u6709\u4fb5\u5165\u6027\uff0c\u5e76\u80fd\u8ba9\u60a8\u91c7\u53d6\u66f4\u6709\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u5411\u5ba2\u6237\u4f20\u8fbe\u4fe1\u606f\u3002\u516c\u53f8\u901a\u5e38\u53ef\u4ee5\u901a\u8fc7 cold email \u63a5\u89e6\u5230\u66f4\u591a\u7684\u53d7\u4f17\uff0c\u5e76\u4f7f\u7528\u81ea\u52a8\u5316\u5de5\u5177\u6765\u7b80\u5316\u8fd9\u4e00\u8fc7\u7a0b\u3002\u7136\u800c\uff0c\u7535\u5b50\u90ae\u4ef6\u7684\u56de\u590d\u53ef\u80fd\u6bd4\u7535\u8bdd\u4ea4\u8c08\u7684\u65f6\u95f4\u66f4\u957f\uff0c\u800c\u4e14\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u4e2a\u4eba\u8054\u7cfb\u7684\u673a\u4f1a\u66f4\u5c11\u3002<\/p>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">\u81ea\u52a8\u5316\u5de5\u5177\u4f7f\u60a8\u7684\u90ae\u4ef6\u8425\u9500\u53d8\u5f97\u66f4\u52a0\u4e1d\u6ed1<\/p>\n<p class=\"content-banner__description\">\u4f7f\u7528 Snov.io \u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn%2Femail-drip-campaigns&amp;cta_type=sign_up\">\u514d\u8d39\u8bd5\u7528<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2022\/10\/\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0430-\u0456\u043c\u0435\u0439\u043b\u0456\u0432.png\" alt=\"Streamline your cold outreach with an automation tool\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p>\u5b9e\u9645\u4e0a\uff0ccold call \u548c cold email \u7684\u529b\u91cf\u60a8\u90fd\u53ef\u4ee5\u5229\u7528\uff0c\u5173\u952e\u5728\u4e8e\u8003\u8651\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u548c\u60a8\u8425\u9500\u7684\u5177\u4f53\u76ee\u6807\uff0c\u518d\u9009\u62e9\u4f55\u79cd\u6e20\u9053\u662f\u6700\u9002\u5408\u60a8\u7684\u3002<\/p>\n<h2 id=\"tips\">\u4fc3\u8fdb B2B \u9500\u552e\u6210\u529f\u7684 Cold Call \u6280\u5de7<\/h2>\n<p>\u901a\u8fc7\u6b63\u786e\u7684\u65b9\u6cd5\uff0ccold call \u53ef\u4ee5\u6210\u4e3a B2B \u9500\u552e\u6210\u529f\u7684\u6709\u529b\u5de5\u5177\u3002<\/p>\n<p>\u4e3a\u4e86\u80fd\u597d\u597d\u5229\u7528 cold call\uff0c\u60a8\u5fc5\u987b\u62e5\u6709\u4e00\u4e2a\u7cbe\u5fc3\u8ba1\u5212\u7684\u7b56\u7565\uff0c\u4ee5\u53ca\u5904\u53d8\u4e0d\u60ca\u5730\u5904\u7406\u7535\u8bdd\u90a3\u5934\u7684<a href=\"https:\/\/snovio.cn\/blog\/handling-objections\/\">\u62d2\u7edd<\/a>\u548c\u53cd\u9a73\u7684\u4e13\u4e1a\u6027\u3002\u4ee5\u4e0b\u63d0\u793a\u5c06\u5e2e\u52a9\u60a8\u51fa\u795e\u5165\u5316\u5730\u5229\u7528 cold call\u3002<\/p>\n<h3>\u63d0\u793a#1. \u5728\u60a8\u7684\u63a8\u9500\u8f9e\u4e2d\u9c9c\u660e\u5730\u5c55\u73b0\u76ee\u7684<\/h3>\n<p>\u6ca1\u4eba\u6709\u65f6\u95f4\u542c\u90a3\u4e9b\u6f2b\u65e0\u76ee\u7684\u7684\u6f14\u8bb2\uff0c\u4e5f\u5f88\u5c11\u6709\u4eba\u80fd\u8bb0\u4f4f\u6f14\u8bb2\u4e2d\u8868\u8fbe\u7684\u6240\u6709\u89c2\u70b9\u3002\u8fd9\u65f6\u5019\u60a8\u9700\u8981\u4e00\u4efd\u53ef\u9760\u7684 B2B \u9500\u552e\u811a\u672c\u3002<\/p>\n<p>\u60a8\u7684\u76ee\u6807\u662f\u7b80\u6d01\u9ad8\u6548\u5730\u4f7f\u7528\u8bed\u8a00\uff0c\u6f5c\u5728\u5ba2\u6237\u7684\u65f6\u95f4\u5f88\u5b9d\u8d35\u3002\u4ece\u65e0\u5230\u6709\u5730\u521b\u5efa\u811a\u672c\u53ef\u80fd\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\uff0c\u4f46\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e00\u4efd cold call \u7684\u6a21\u677f\uff0c\u7136\u540e\u6839\u636e\u60a8\u7684\u9700\u6c42\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n<p>\u5f53\u60a8\u9010\u6e10\u5f97\u5fc3\u5e94\u624b\u65f6\uff0c\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u53cd\u9988\u7f16\u5199\u9002\u5408\u60a8\u4ea7\u54c1\u7684\u811a\u672c\u3002<\/p>\n<h3>\u63d0\u793a#2. \u4f7f\u4ea4\u6d41\u4e0e\u4e92\u52a8\u66f4\u5177\u4e2a\u6027<\/h3>\n<p>\u5f53\u60a8\u6bcf\u5929\u9700\u8981\u62e8\u901a\u4f17\u591a cold call \u65f6\uff0c\u5f88\u5bb9\u6613\u5c06\u6f5c\u5728\u5ba2\u6237\u89c6\u4e3a Excel \u8868\u683c\u4e2d\u6ca1\u6709\u611f\u60c5\u7684\u7535\u8bdd\u53f7\u7801\u3002\u4f46\u662f\uff0c\u4eba\u4eec\u559c\u6b22\u88ab\u89c6\u4e3a\u72ec\u7acb\u7684\u4e2a\u4f53\uff0c\u5e76\u4e14\u5728\u4e4e\u60a8\u6709\u6ca1\u6709\u4e3a\u4ed6\u4eec\u4ed8\u51fa\u4e13\u5c5e\u7684\u52aa\u529b\u3002<\/p>\n<p>\u4e3a\u4e86\u8ba9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u611f\u5230\u88ab\u91cd\u89c6\uff0c\u8bf7\u8003\u8651\u5982\u4f55\u4e2a\u6027\u5316\u60a8\u7684 cold call\u3002\u9996\u5148\u8981\u719f\u6089\u4ed6\u4eec\u7684\u4e1a\u52a1\u548c\u804c\u4e1a\uff0c\u505a\u597d\u529f\u8bfe\uff0c\u6df1\u5165\u7814\u7a76\u6f5c\u5728\u5ba2\u6237\u7684\u559c\u597d\u548c\u96be\u9898\uff0c\u8fd9\u5c06\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u7406\u89e3\u4ed6\u4eec\u7684\u75db\u70b9\uff0c\u9884\u6d4b\u4ed6\u4eec\u63d0\u51fa\u5f02\u8bae\u7684\u70b9\uff0c\u7136\u540e\u6e38\u5203\u6709\u4f59\u5730\u4ecb\u7ecd\u60a8\u4ea7\u54c1\u7684\u4f18\u70b9\u3002<\/p>\n<p>\u60f3\u4e86\u89e3\u6709\u5173\u5982\u4f55\u786e\u5b9a\u5ba2\u6237\u75db\u70b9\u7684\u66f4\u591a\u4fe1\u606f\u5417\uff1f\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u5e16\u5b50\u4ee5\u83b7\u53d6\u6240\u6709\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n<h3>\u63d0\u793a#3. \u4e0d\u8981\u6025\u4e8e\u6c42\u6210<\/h3>\n<p>\u4e0d\u8981\u6025\u4e8e\u63a8\u9500\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f18\u70b9\u3002\u76f8\u53cd\uff0c\u5c06\u60a8\u7684\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u6f5c\u5728\u5ba2\u6237\u8eab\u4e0a \u2014 \u4ed6\u4eec\u7684\u611f\u53d7\u3001\u559c\u597d\u548c\u671f\u671b\u3002\u82b1\u65f6\u95f4\u56de\u7b54\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u6d88\u9664\u4ed6\u4eec\u8ba4\u4e3a\u5b58\u5728\u7684\u969c\u788d\uff0c\u5e76\u5411\u4ed6\u4eec\u4fdd\u8bc1\uff0c\u60a8\u59cb\u7ec8\u7ad9\u5728\u4ed6\u4eec\u5229\u76ca\u7684\u7acb\u573a\u4e0a\u3002\u60a8\u6b63\u5728\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u505a\u4ea4\u6613\u3002<\/p>\n<h3><strong>\u63d0\u793a#4.\u51c6\u5907\u4e00\u4e2a\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5f00\u573a\u767d<\/strong><\/h3>\n<p>\u60a8\u53ef\u80fd\u51c6\u5907\u4e86\u4e00\u5957\u6700\u6709\u6548\u7684\u63a8\u9500\u8f9e\uff0c\u4f46\u5982\u679c\u60a8\u4e0d\u80fd\u5728\u7535\u8bdd\u7684\u5934\u51e0\u79d2\u949f\u5f15\u8d77\u5bf9\u65b9\u7684\u5174\u8da3\uff0c\u60a8\u5c31\u6709\u53ef\u80fd\u88ab\u6302\u65ad\u7535\u8bdd\u3002\u4f8b\u5982\uff0c\u4ee5\u201c\u6211\u73b0\u5728\u7ed9\u60a8\u6253\u7535\u8bdd\u4f1a\u4e0d\u4f1a\u4e0d\u5408\u9002\uff1f\u201d\u8fd9\u6837\u7684\u5f00\u573a\u767d\u53ef\u80fd\u4f1a\u4f7f\u60a8\u7684\u4f1a\u9762\u673a\u4f1a\u51cf\u5c11<a href=\"https:\/\/www.gong.io\/blog\/cold-call-stats\/\">40%<\/a>\uff0c\u56e0\u4e3a\u5b83\u7ed9\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u65e0\u8d1f\u62c5\u7684\u9000\u51fa\u53f0\u9636\u3002<\/p>\n<p>\u7ed9\u51fa\u4e00\u4e2a\u6e05\u6670\u7684\u6765\u7535\u7406\u7531\u5e76\u8be2\u95ee\u6f5c\u5728\u5ba2\u6237\u7684\u60c5\u51b5\uff0c\u4f1a\u4f7f\u60a8\u7684\u673a\u4f1a\u5206\u522b\u589e\u52a0<a href=\"https:\/\/www.gong.io\/blog\/cold-call-stats\/\">210%<\/a>\u548c<a href=\"https:\/\/blog.klenty.com\/cold-calling-statistics\/\">660%<\/a>\u3002\u56e0\u6b64\uff0c\u51c6\u5907\u4e00\u4e2a\u5438\u5f15\u4eba\u7684\u3001\u6709\u6548\u7684\u5f00\u573a\u767d\uff0c\u4ee5\u786e\u4fdd\u60a8\u4e0d\u4f1a\u5728\u4e00\u5f00\u59cb\u5c31\u628a\u5b83\u641e\u7838\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/04\/1681305767.png\" \/><\/p>\n<h3>\u63d0\u793a#5. \u4f7f\u7528\u672c\u5730\u53f7\u7801\u4ee5\u535a\u53d6\u5ba2\u6237\u7684\u4fe1\u4efb<\/h3>\n<p>\u8bb8\u591a\u4eba\u4f1a\u81ea\u52a8\u62d2\u63a5\u6765\u81ea\u5916\u56fd\u53f7\u7801\u7684\u7535\u8bdd\uff0c\u56e0\u4e3a\u8fd9\u4e32\u672a\u77e5\u7684\u53f7\u7801\u4f7f\u4eba\u611f\u5230\u4e0d\u5b89\u3002\u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u4e0e\u6f5c\u5728\u5ba2\u6237\u5bf9\u8bdd\u7684\u673a\u4f1a\uff0c\u8bf7\u4f7f\u7528\u672c\u5730\u53f7\u7801\u3002\u672c\u5730\u53f7\u7801\u6709\u52a9\u4e8e\u5728\u6f5c\u5728\u5ba2\u6237\u5fc3\u4e2d\u5efa\u7acb\u4fe1\u4efb\u611f\u3002<\/p>\n<p>VoIP \u8f6f\u4ef6\u80fd\u8ba9\u60a8\u8f7b\u677e\u5b9e\u73b0\u6b64\u4e3e\uff0c\u8be5\u8f6f\u4ef6\u6709\u5185\u7f6e\u7684\u865a\u62df\u547c\u53eb\u529f\u80fd\u548c\u4f17\u591a<a href=\"https:\/\/www.cloudtalk.io\/international-numbers\/\">\u56fd\u9645\u7535\u8bdd\u53f7\u7801<\/a>\u53ef\u4f9b\u9009\u62e9\uff0c\u4e3a\u60a8\u7684 cold call \u8425\u9500\u63d0\u4f9b\u4fbf\u5229\u3002<\/p>\n<h3>\u63d0\u793a#6.\u5efa\u7acb\u6709\u6548\u7684\u9500\u552e\u8282\u594f<\/h3>\n<p>\u65e0\u8bba\u60a8\u7684\u8bf4\u8f9e\u6709\u591a\u597d\uff0c\u5982\u679c\u60a8\u4e0d\u5bf9\u5ba2\u6237\u8fdb\u884c\u8ddf\u8fdb\uff0c\u4ed6\u4eec\u4f1a\u9010\u6e10\u5fd8\u8bb0\u60a8\u3002\u8fd9\u5c31\u50cf\u7ed9\u4e00\u68f5\u6811\u6d47\u6c34 \u2014 \u60a8\u4e0d\u80fd\u53ea\u6d47\u4e00\u6b21\u5c31\u671f\u671b\u5b83\u8301\u58ee\u6210\u957f\uff01<\/p>\n<p>\u60a8\u5f97\u62e5\u6709\u4e00\u4e2a\u7ed3\u6784\u5316\u7684\u5de5\u4f5c\u6d41\u7a0b\uff0c\u5305\u542b\u4e00\u7cfb\u5217\u6709\u5e8f\u7684\u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u3001\u77ed\u4fe1\u548c\u793e\u4ea4\u5a92\u4f53\u7b49\u591a\u6e20\u9053\u89e6\u70b9\u3002\u4f7f\u7528<a href=\"https:\/\/www.youtube.com\/watch?v=52BgrDyRXgg\">\u90ae\u4ef6\u8425\u9500\u5de5\u5177<\/a>\u8bbe\u7f6e\u7535\u5b50\u90ae\u4ef6\u5e8f\u5217\u5c31\u662f\u5efa\u7acb\u6709\u6548\u8282\u594f\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u3002<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">\u501f\u52a9 cold call \u6765\u5efa\u7acb\u6709\u6548\u7684\u7684\u9500\u552e\u8282\u594f<\/p>\n<p class=\"content-banner__description\">\u4f7f\u7528 Snov.io \u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn%2Femail-drip-campaigns&amp;cta_type=sign_up\">\u5373\u523b\u5c1d\u8bd5<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/es.png\" alt=\"Plan the right sales cadence with cold email outreach \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p>\u4e00\u4e2a\u6709\u6548\u7684<a href=\"https:\/\/quickmail.io\/sales-cadence-software\">\u9500\u552e\u8282\u594f<\/a>\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u5404\u4e2a\u63a5\u89e6\u70b9\u4e4b\u95f4\u4fdd\u6301\u5e73\u8861\uff0c\u5de9\u56fa\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u8054\u7cfb\uff0c\u786e\u4fdd\u60a8\u80fd\u5728\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u5b8c\u6210\u66f4\u591a\u7684\u4ea4\u6613\uff0c\u5e76\u52a0\u901f\u8f6c\u5316\u8fc7\u7a0b\u3002<\/p>\n<h3>\u63d0\u793a#7.\u5b9a\u671f\u8c03\u6574\u60a8\u7684\u547c\u53eb\u7b56\u7565<\/h3>\n<p>\u6bcf\u4e2a\u5ba2\u6237\u90fd\u6709\u4e0d\u65ad\u53d8\u5316\u7684\u559c\u597d\uff0c\u6240\u4ee5\u6ca1\u6709\u6240\u8c13\u7684\u201c\u5b8c\u7f8e\u7684 cold call\u201d\u3002Cold call \u662f\u4e00\u4e2a\u9700\u8981\u4e0d\u65ad\u8bd5\u9519\u7684\u8fc7\u7a0b\uff0c\u6ca1\u6709\u4e00\u4e2a\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u6700\u6709\u6548\u7684\u8bc0\u7a8d\u662f\u901a\u8fc7\u5206\u6790\u5ba2\u6237\u7684\u53cd\u9988\u548c\u89c1\u89e3\u6765\u5b9a\u671f\u8c03\u6574\u60a8\u7684\u547c\u53eb\u7b56\u7565\uff0c\u4ee5\u4fdd\u6301\u4e0e\u65f6\u4ff1\u8fdb\u3002<\/p>\n<p>\u62e5\u62b1\u6280\u672f\uff0c\u4f7f\u7528\u5408\u9002\u7684\u8f6f\u4ef6\uff0c\u5982\u00a0<a href=\"https:\/\/www.cloudtalk.io\/call-center-software?utm_term=cloudtalk&amp;utm_campaign=Brand+(EU:SEA)+[en]&amp;utm_source=google&amp;utm_medium=cpc&amp;hsa_acc=5728307412&amp;hsa_cam=10530170127&amp;hsa_grp=99363262770&amp;hsa_ad=529669379938&amp;hsa_src=g&amp;hsa_tgt=kwd-334134331603&amp;hsa_kw=cloudtalk&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjwn9CgBhDjARIsAD15h0BvURURgmtkiDU6dwb6vr6NL82j5NshYLfPGJrEgefTxhR7iXalxrUaAo1OEALw_wcB\">Cloudtalk<\/a>\uff0c\u5b83\u63d0\u4f9b\u4e86\u547c\u53eb\u8ddf\u8e2a\u3001\u5546\u4e1a\u5de5\u5177\u96c6\u6210\u548c\u865a\u62df\u547c\u53eb\u7b49\u529f\u80fd\uff0c\u4ee5\u4f7f cold call \u7684\u8fc7\u7a0b\u66f4\u52a0\u6d41\u7545\uff0c\u9ad8\u6548\u5b8c\u6210\u60a8\u7684\u4ea4\u6613\u3002<\/p>\n<h3>\u63d0\u793a#8.\u65f6\u523b\u51c6\u5907\u7740<\/h3>\n<p>\u60a8\u4e5f\u8bb8\u66fe\u7ecf\u56e0\u4e3a\u8bf4\u4e86\u4e0d\u8be5\u8bf4\u7684\u8bdd\u800c\u641e\u7838\u8fc7\u4e00\u7b14\u4ea4\u6613\u3002\u7ed3\u675f\u8bed\u548c\u5f00\u573a\u767d\u662f\u540c\u6837\u91cd\u8981\u7684\uff0c\u4e00\u4e2a\u597d\u7684\u7ed3\u675f\u8bed\u53ef\u4ee5\u5728\u6f5c\u5728\u5ba2\u6237\u5fc3\u4e2d\u7559\u4e0b\u6301\u4e45\u7684\u5370\u8c61\uff0c\u5c31\u50cf\u4e00\u573a\u8361\u6c14\u56de\u80a0\u7684\u5b89\u53ef\u8868\u6f14\u3002<\/p>\n<p>\u4e3a\u6bcf\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\u51c6\u5907\u4e00\u6bb5\u4e13\u5c5e\u7684\u7ed3\u675f\u8bed\uff0c\u52a0\u5f3a\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u6c9f\u901a\uff0c\u4ee5\u6b64\u63d0\u9ad8\u9500\u552e\u8f6c\u5316\u7387\u3002<\/p>\n<h2 id=\"example\">B2B \u4e2d\u7684 Cold Call \u6848\u4f8b<\/h2>\n<p>\u6211\u4eec\u6765\u770b\u770b B2B \u4e2d cold call \u7684\u4f8b\u5b50\uff0c\u5b83\u53ef\u4ee5\u7ed9\u60a8\u4e00\u4e9b\u7075\u611f\u3002\u8fd9\u662f\u4e00\u4e2a\u5411\u5c0f\u4f01\u4e1a\u552e\u5356\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\u7684 B2B \u516c\u53f8\u3002<\/p>\n<p>\u8fd9\u5bb6\u516c\u53f8\u7684 cold call \u662f\u8fd9\u6837\u7684\uff1a<\/p>\n<p><em>\u201c\u60a8\u597d\uff0c\u6211\u662f ABC \u8f6f\u4ef6\u7684\u7ea6\u7ff0\u3002\u6211\u60f3\u77e5\u9053\u6211\u662f\u5426\u53ef\u4ee5\u548c\u60a8\u4eec\u7684\u8001\u677f\u6216\u7ecf\u7406\u8c08\u8c08\u3002\u6211\u4eec\u4e13\u95e8\u63d0\u4f9b\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7b80\u5316\u64cd\u4f5c\u6d41\u7a0b\uff0c\u8282\u7701\u60a8\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u3002\u6211\u4eec\u7684\u8f6f\u4ef6\u6613\u4e8e\u4f7f\u7528\uff0c\u5e76\u53ef\u6839\u636e\u60a8\u7684\u5177\u4f53\u9700\u6c42\u8fdb\u884c\u5b9a\u5236\u3002\u60a8\u662f\u5426\u6709\u5174\u8da3\u542c\u542c\u66f4\u591a\u5173\u4e8e\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u4ee5\u53ca\u5b83\u4eec\u4f1a\u5e26\u7ed9\u60a8\u7684\u4f01\u4e1a\u4ec0\u4e48\u597d\u5904\uff1f\u201d<\/em><\/p>\n<p>\u8fd9\u901a cold call \u7684\u76ee\u7684\u662f\u5f15\u8d77\u5ba2\u6237\u5bf9\u8be5\u516c\u53f8\u8f6f\u4ef6\u7684\u5174\u8da3\uff0c\u5e76\u6700\u7ec8\u548c\u5ba2\u6237\u8fdb\u884c\u4ea7\u54c1\u6f14\u793a\u6216\u9500\u552e\u4f1a\u8bae\u3002\u901a\u8fc7\u5f3a\u8c03\u4ea7\u54c1\u53ef\u4ee5\u89e3\u51b3\u7684\u5ba2\u6237\u75db\u70b9\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u6ce8\u610f\u5e76\u6210\u529f\u5f00\u53d1\u5ba2\u6237\u3002<\/p>\n<div style=\"width: 100%; height: 0; padding-bottom: 54%; position: relative;\"><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"position: absolute;\" src=\"https:\/\/giphy.com\/embed\/fdxqVZxdv1jHxWeVgy\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/spiro-okay-working-fdxqVZxdv1jHxWeVgy\">\u56fe\u6e90 GIPHY<\/a><\/p>\n<h2>\u5c0f\u7ed3<\/h2>\n<p>Cold Call \u53ef\u4ee5\u662f\u5f00\u53d1 B2B \u5ba2\u6237\u7684\u4e00\u4e2a\u975e\u5e38\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u5173\u952e\u662f\u8981\u6709\u4e00\u4e2a\u7cbe\u5fc3\u7b56\u5212\u7684\u65b9\u6cd5\uff0c\u8fd9\u9700\u8981\u60a8\u4e8b\u5148\u7814\u7a76\u6f5c\u5728\u5ba2\u6237\u548c\u4ed6\u4eec\u7684\u4e1a\u52a1\uff0c\u7b56\u5212\u4e00\u5957\u5177\u6709\u5438\u5f15\u529b\u7684\u8bdd\u672f\uff0c\u5e76\u6709\u4e00\u4e2a\u660e\u786e\u7684\u4ef7\u503c\u548c\u76ee\u7684\u3002\u4e2a\u6027\u5316\u5728\u6c9f\u901a\u4e2d\u4e5f\u5f88\u91cd\u8981\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u589e\u52a0\u6210\u529f\u7684\u673a\u4f1a\u3002<\/p>\n<p><a href=\"https:\/\/snovio.cn\/pricing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12908\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5.png\" alt=\"Snovio discount\" width=\"1060\" height=\"325\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5.png 1060w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5-300x92.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5-1024x314.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5-768x235.png 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/a><\/p>\n<p>\u73b0\u5728\u60a8\u8981\u505a\u7684\u5c31\u662f\u5c06\u7406\u8bba\u8054\u7cfb\u5b9e\u8df5\uff0c\u591a\u591a\u7ec3\u4e60 cold call\u3002\u5982\u679c\u60a8\u60f3\u628a cold call \u548c cold email \u7ed3\u5408\u8d77\u6765\uff0c\u90a3\u4e48\u6700\u597d\u7684\u653b\u7565\u5c31\u5728\u773c\u524d \u2014 <a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn&amp;cta_type=sign_up\">Snov.io<\/a> \u2014 \u4e00\u4e2a\u6700\u5b9e\u60e0\u7684\u81ea\u52a8\u5316\u90ae\u4ef6\u8425\u9500\u7684\u5e73\u53f0\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cold Call \u867d\u7136\u770b\u8d77\u6765\u5f88\u8001\u6d3e\uff0c\u4f46\u5b83\u5b9e\u9645\u4e0a\u662f\u63a8\u52a8 B2B \u8425\u4e1a\u989d\u589e\u957f\u7684\u7b2c\u4e8c\u5927\u5e2e\u624b\uff0c\u4ec5\u4ec5\u6b21\u4e8e\u53e3\u7891\u8425\u9500\u3002\u73b0\u5728\u7684\u5ba2\u6237\u5e0c\u671b\u6536\u5230\u7cbe\u51c6\u3001\u9ad8\u6548\u7684\u9500\u552e\u65b9\u6848\uff0c\u4ee5\u53ca\u4e2a\u6027\u5316\u7684\u5173\u6000\uff0c\u800c\u4e0d\u662f\u673a\u68b0\u5316\u7684\u4e00\u5200\u5207\u8bdd\u672f\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u4e00\u4e9b Cold Call \u6280\u5de7\uff0c\u5e2e\u52a9\u60a8\u5728\u8fd9\u4e2a\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002 \u76ee\u5f55\uff1a Cold Call \u662f\u4ec0\u4e48\uff1f Cold Call vs. Warm Call Cold Call vs&#8230;.<\/p>\n","protected":false},"author":36,"featured_media":10338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[239],"tags":[629,649,831],"_links":{"self":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/10310"}],"collection":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/comments?post=10310"}],"version-history":[{"count":0,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/10310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media\/10338"}],"wp:attachment":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media?parent=10310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/categories?post=10310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/tags?post=10310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}