{"id":10493,"date":"2023-06-08T10:08:50","date_gmt":"2023-06-08T07:08:50","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=10493"},"modified":"2023-06-21T10:08:03","modified_gmt":"2023-06-21T07:08:03","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/email-marketing\/","title":{"rendered":"\u90ae\u4ef6\u8425\u9500\u5165\u95e8\u6307\u5357\uff1a\u4ece\u5e73\u53f0\u9009\u62e9\u5230EDM\u8425\u9500\u7b56\u7565"},"content":{"rendered":"<p><a href=\"https:\/\/snovio.cn\/blog\/what-is-email-marketing-a-definitive-guide-for-beginners\/\">\u90ae\u4ef6\u8425\u9500<\/a>\uff0c\u4f5c\u4e3a\u4e00\u79cd\u7ecf\u6d4e\u9ad8\u6548\u7684\u5916\u8d38\u8425\u9500\u65b9\u5f0f\uff0c\u5c3d\u7ba1\u5728\u5404\u79cd\u793e\u4ea4\u5a92\u4f53\u548c\u5373\u65f6\u901a\u8baf\u5e73\u53f0\u7684\u6324\u538b\u4e0b\uff0c\u4f46\u5176\u4f9d\u7136\u662f\u4eba\u4eec\u5de5\u4f5c\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u6709\u6548\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u65b9\u6cd5\uff0c\u90a3\u4e48\u8fd9\u7bc7\u90ae\u4ef6\u8425\u9500\u5165\u95e8\u6307\u5357\u5c06\u4f1a\u4e3a\u4f60\u8be6\u7ec6\u4ecb\u7ecd\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u3001\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u3001\u6d77\u5916\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177\u3001\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\uff0c\u4ee5\u53ca\u5982\u4f55\u8fdb\u884cEDM\u8425\u9500\u7684\u6b65\u9aa4\u4e0e\u6280\u5de7<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10494 size-full\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u9500.png\" alt=\"\" width=\"866\" height=\"421\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u9500.png 866w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u9500-300x146.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u9500-768x373.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1aBlueDot Email<\/em><\/p>\n<p>\u4eca\u5929\uff0c\u6211\u5c06\u5411\u5927\u5bb6\u4ecb\u7ecd\u90ae\u4ef6\u8425\u9500\u7684\u5b9a\u4e49\u3001\u91cd\u8981\u6027\u4ee5\u53ca\u5982\u4f55\u4e00\u6b65\u6b65\u5f00\u5c55\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u4f1a\u5206\u4eab\u4e00\u4e9b\u6210\u529f\u7684\u90ae\u4ef6\u8425\u9500\u6848\u4f8b\uff0c\u5e0c\u671b\u80fd\u7ed9\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u542f\u53d1\u548c\u7075\u611f\u3002<\/p>\n<p class=\"table-of-contents__title\">\u76ee\u5f55\uff1a<\/p>\n<ul>\n<li><a href=\"#what\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u8425\u9500\uff1f<\/a><\/li>\n<li><a href=\"#why\">\u4e3a\u4ec0\u4e48\u90ae\u4ef6\u8425\u9500\u5982\u6b64\u91cd\u8981\uff1f<\/a><\/li>\n<li><a href=\"#platform\">\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u7684\u5b9a\u4e49\u548c\u529f\u80fd<\/a><\/li>\n<li><a href=\"#mass\">\u5982\u4f55\u9009\u62e9\u4f18\u79c0\u7684\u6d77\u5916\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177<\/a><\/li>\n<li><a href=\"#how\">\u5982\u4f55\u4e00\u6b65\u6b65\u5b8c\u6210\u90ae\u4ef6\u8425\u9500\uff1f<\/a><\/li>\n<li><a href=\"#edm\">EDM\u8425\u9500\u600e\u4e48\u505a<\/a><\/li>\n<li><a href=\"#keep\">\u90ae\u4ef6\u8425\u9500\u7684\u6210\u529f\u6848\u4f8b<\/a><\/li>\n<\/ul>\n<h2 id=\"what\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u8425\u9500\uff1f<\/h2>\n<p>\u90ae\u4ef6\u8425\u9500\u4f7f\u7528\u8425\u9500\u90ae\u4ef6\u4f5c\u4e3a\u4e0e\u76ee\u6807\u53d7\u4f17\u6c9f\u901a\u7684\u4e3b\u8981\u65b9\u5f0f\u3002<\/p>\n<p>\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u90ae\u4ef6\u8425\u9500\u662f\u5411\u4e00\u7ec4\u4eba\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0c\u4ee5\u8fbe\u5230\u7279\u5b9a\u76ee\u7684\uff0c\u4f8b\u5982\u5f00\u53d1\u5ba2\u6237\u7ebf\u7d22\u3001\u9500\u552e\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u3001\u7ba1\u7406\u548c\u57f9\u517b\u5ba2\u6237\uff0c\u4ee5\u53ca\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\u3002<\/p>\n<p>\u901a\u8fc7\u90ae\u4ef6\u8425\u9500\uff0c\u60a8\u53ef\u4ee5\u901a\u77e5\u5ba2\u6237\u6709\u5173\u65b0\u4ea7\u54c1\/\u670d\u52a1\u3001\u6298\u6263\u3001\u72ec\u5bb6\u4ea4\u6613\u6216\u5176\u4ed6\u4e1a\u52a1\u66f4\u65b0\u3002<\/p>\n<h2 id=\"why\">\u4e3a\u4ec0\u4e48\u90ae\u4ef6\u8425\u9500\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n<p>\u90ae\u4ef6\u8425\u9500\u662f\u63a8\u5e7f\u54c1\u724c\u548c\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u4f73\u65b9\u5f0f\u4e4b\u4e00\u3002\u4ee5\u4e0b\u662f\u5b83\u7684\u597d\u5904\uff1a<\/p>\n<ul>\n<li><strong>\u975e\u5e38\u6709\u6548\uff01<\/strong>\u5e73\u5747\u6bcf\u82b11\u7f8e\u5143\u6295\u8d44\uff0c\u5c31\u80fd\u83b7\u5f97<a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\">36\u7f8e\u5143\u7684\u56de\u62a5\u7387<\/a>\u3002<\/li>\n<li><strong>\u6bd4\u793e\u4ea4\u5a92\u4f53\u66f4\u6709\u5229\u4e8e\u83b7\u53d6\u65b0\u5ba2\u6237<\/strong> &#8211; \u5e26\u6765\u7684\u65b0\u7528\u6237\u6570\u662f Facebook \u548c Twitter \u603b\u548c\u7684<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\">40\u500d<\/a>\u3002<\/li>\n<li><strong>\u975e\u5e38\u7ecf\u6d4e\u5b9e\u60e0\u3002<\/strong>\u4f60\u552f\u4e00\u9700\u8981\u652f\u51fa\u7684\u5c31\u662f\u8d2d\u4e70\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\uff0c\u5e76\u968f\u5fc3\u6240\u6b32\u5730\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002\u5f88\u591a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u670d\u52a1\u8fd8\u63d0\u4f9b\u514d\u8d39\u8bd5\u7528\uff0c\u8ba9\u60a8\u53ef\u4ee5\u6d4b\u8bd5\u5b83\u4eec\u7684\u529f\u80fd\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fbest-sales-automation-tools&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13354\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637760699.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637760699.png 1028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637760699-300x88.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637760699-1024x299.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/11\/1637760699-768x224.png 768w\" alt=\"drips\" width=\"850\" height=\"248\" \/><\/a><\/p>\n<h2>\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u7684\u5b9a\u4e49\u4e0e\u529f\u80fd<\/h2>\n<p>\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u4e3b\u8981\u4e3a\u7528\u6237\u63d0\u4f9b\u90ae\u4ef6\u8bbe\u8ba1\u3001\u53d1\u9001\u3001\u8ddf\u8e2a\u548c\u62a5\u544a\u7b49\u529f\u80fd\u3002\u8fd9\u7c7b\u5e73\u53f0\u4f7f\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u5438\u5f15\u4eba\u7684\u90ae\u4ef6\uff0c\u6709\u6548\u7ba1\u7406\u8054\u7cfb\u4eba\u5217\u8868\uff0c\u81ea\u52a8\u53d1\u9001\u90ae\u4ef6\uff0c\u540c\u65f6\u8fd8\u80fd\u63d0\u4f9b\u5173\u4e8e\u90ae\u4ef6\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7b49\u91cd\u8981\u6570\u636e\u3002\u6bd4\u5982MailChimp\u3001SendinBlue\u7b49\u5e73\u53f0\uff0c\u901a\u8fc7\u63d0\u4f9b\u4e30\u5bcc\u7684\u6a21\u677f\u548c\u5b9e\u7528\u7684\u8425\u9500\u5de5\u5177\uff0c\u52a9\u529b\u4f01\u4e1a\u66f4\u9ad8\u6548\u5730\u8fdb\u884c\u90ae\u4ef6\u8425\u9500\u3002<\/p>\n<h2 id=\"platform\">\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0<\/h2>\n<p>\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u7684\u9009\u62e9\u5e94\u4ee5\u4e1a\u52a1\u9700\u6c42\u4e3a\u5bfc\u5411\u3002\u5982\u679c\u4f60\u9700\u8981\u53d1\u9001\u5927\u91cf\u90ae\u4ef6\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u4e00\u4e2a\u7a33\u5b9a\u4e14\u53ef\u9760\u7684\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u90ae\u4ef6\u8bbe\u8ba1\u3001\u5217\u8868\u7ba1\u7406\u3001\u62a5\u544a\u548c\u5206\u6790\u7b49\u529f\u80fd\u4e5f\u662f\u4f60\u9700\u8981\u8003\u8651\u7684\u91cd\u70b9\u3002\u4ee5\u4e0b\u662f\u9009\u62e9\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u65f6\u7684\u4e3b\u8981\u8003\u91cf\u56e0\u7d20\uff1a<\/p>\n<ul>\n<li><strong>\u90ae\u4ef6\u6a21\u677f<\/strong>\uff1a\u9ad8\u8d28\u91cf\u7684\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u5e94\u8be5\u63d0\u4f9b\u591a\u6837\u5316\u3001\u4e13\u4e1a\u5316\u7684\u90ae\u4ef6\u6a21\u677f\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u540c\u7c7b\u578b\u90ae\u4ef6\u7684\u9700\u6c42\u3002<\/li>\n<li><strong>\u6613\u7528\u6027<\/strong>\uff1a\u5e73\u53f0\u7684\u7528\u6237\u754c\u9762\u5e94\u76f4\u89c2\uff0c\u64cd\u4f5c\u6b65\u9aa4\u7b80\u6d01\u660e\u4e86\uff0c\u4f7f\u975e\u4e13\u4e1a\u4eba\u58eb\u4e5f\u80fd\u8f7b\u677e\u638c\u63e1\u3002<\/li>\n<li><strong>\u5206\u6790\u4e0e\u62a5\u544a<\/strong>\uff1a\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u9700\u8981\u63d0\u4f9b\u8be6\u5c3d\u7684\u5206\u6790\u548c\u62a5\u544a\uff0c\u5e2e\u52a9\u4f60\u4e86\u89e3\u90ae\u4ef6\u8425\u9500\u7684\u6548\u679c\u3002<\/li>\n<li><strong>\u4ef7\u683c<\/strong>\uff1a\u4ef7\u683c\u5408\u7406\u662f\u5fc5\u8003\u56e0\u7d20\uff0c\u4f60\u9700\u8981\u786e\u4fdd\u6240\u9009\u5e73\u53f0\u7684\u4ef7\u683c\u5728\u9884\u7b97\u8303\u56f4\u5185\u3002<\/li>\n<\/ul>\n<h2 id=\"mass\">\u5982\u4f55\u9009\u62e9\u4f18\u79c0\u7684\u6d77\u5916\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177<\/h2>\n<p>\u5bf9\u4e8e\u9700\u8981\u5411\u6d77\u5916\u5ba2\u6237\u53d1\u9001\u5927\u91cf\u90ae\u4ef6\u7684\u4f01\u4e1a\uff0c\u9009\u62e9\u4e00\u4e2a\u7a33\u5b9a\u3001\u53ef\u9760\u7684\u6d77\u5916\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177\u662f\u5fc5\u8981\u7684\u3002\u4f60\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u4e0e\u9009\u62e9\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u76f8\u4f3c\uff0c\u4f46\u662f\u8fd8\u6709\u4ee5\u4e0b\u989d\u5916\u7684\u8003\u8651\uff1a<\/p>\n<ul>\n<li><strong>\u8bed\u8a00\u652f\u6301<\/strong>\uff1a\u5982\u679c\u4f60\u7684\u6d77\u5916\u5ba2\u6237\u4f7f\u7528\u7684\u662f\u975e\u6bcd\u8bed\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u4e00\u4e2a\u652f\u6301\u591a\u8bed\u8a00\u7684\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177\u3002<\/li>\n<li><strong>\u65f6\u533a\u56e0\u7d20<\/strong>\uff1a\u90ae\u4ef6\u53d1\u9001\u65f6\u95f4\u5bf9\u6253\u5f00\u7387\u6709\u5f88\u5927\u5f71\u54cd\uff0c\u6240\u4ee5\u4f60\u9700\u8981\u7684\u662f\u4e00\u4e2a\u53ef\u4ee5\u6839\u636e\u65f6\u533a\u81ea\u52a8\u8c03\u6574\u53d1\u9001\u65f6\u95f4\u7684\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177\u3002<\/li>\n<li><strong>\u6570\u636e\u5b89\u5168<\/strong>\uff1a\u6d77\u5916\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177\u9700\u8981\u7b26\u5408GDPR\u7b49\u56fd\u9645\u6570\u636e\u4fdd\u62a4\u6cd5\u89c4\u3002<\/li>\n<\/ul>\n<h2 id=\"how\">\u5982\u4f55\u4e00\u6b65\u6b65\u5b8c\u6210\u90ae\u4ef6\u8425\u9500\uff1f<\/h2>\n<p>\u73b0\u5728\u4f60\u77e5\u9053\u90ae\u4ef6\u8425\u9500\u7684\u91cd\u8981\u6027\u4e86\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u5b83\u662f\u600e\u4e48\u505a\u5230\u7684\u5427\uff01<\/p>\n<p>\u600e\u6837\u4e00\u6b65\u6b65\u5b9e\u73b0\u90ae\u4ef6\u8425\u9500\u5462\uff1f<\/p>\n<p>\u4ee5\u4e0b\u662f\u5f00\u59cb\u90ae\u4ef6\u8425\u9500\u6240\u9700\u76846\u4e2a\u57fa\u672c\u6b65\u9aa4\uff1a<\/p>\n<h3>1. \u786e\u5b9a\u76ee\u6807<\/h3>\n<p>\u90ae\u4ef6\u8425\u9500\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5b9e\u73b0\u8bb8\u591a\u5546\u4e1a\u76ee\u6807\uff0c\u6240\u4ee5\u8bf7\u786e\u4fdd\u4f60\u6e05\u695a\u5730\u77e5\u9053\u81ea\u5df1\u60f3\u8981\u8fbe\u6210\u7684\u76ee\u6807\u3002<\/p>\n<p>\u4f60\u662f\u60f3\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u9500\u552e\u4ea7\u54c1\u8fd8\u662f\u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\uff1f\u4e5f\u8bb8\u4f60\u7684\u76ee\u6807\u662f\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\u6216\u9080\u8bf7\u66f4\u591a\u4eba\u53c2\u52a0\u4f60\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\uff1f\u6216\u8005\u662f\u4fdd\u7559\u73b0\u6709\u5ba2\u6237\u5e76\u63d0\u9ad8\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u5462\uff1f<\/p>\n<p>\u5728\u5f00\u59cb\u5236\u4f5c\u7535\u5b50\u90ae\u4ef6\u4e4b\u524d\uff0c\u8bf7\u786e\u5b9a\u4f60\u7684\u4e3b\u8981\u90ae\u4ef6\u8425\u9500\u76ee\u6807\u3002<\/p>\n<h3>2.\u5efa\u7acb\u90ae\u4ef6\u8425\u9500\u5217\u8868<\/h3>\n<p>\u63a5\u4e0b\u6765\uff0c\u4f60\u9700\u8981\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u5217\u8868\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u5f00\u59cb\u53d1\u9001\u8425\u9500\u90ae\u4ef6\u4e86\u3002\u8fd9\u4e2a\u5217\u8868\u5305\u542b\u5bf9\u4f60\u7684\u670d\u52a1\u611f\u5174\u8da3\u7684\u4eba\u7684\u90ae\u7bb1\u5730\u5740\uff0c\u8fd9\u4e9b\u4eba\u613f\u610f\u63a5\u6536\u4f60\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u4e3a\u4e86\u83b7\u5f97\u8fd9\u4e9b\u90ae\u7bb1\u5730\u5740\uff0c\u4f60\u53ef\u4ee5\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u6dfb\u52a0\u4e00\u4e2a\u7279\u6b8a\u7684\u8868\u683c\uff0c\u9f13\u52b1\u8bbf\u95ee\u8005\u7559\u4e0b\u4ed6\u4eec\u7684\u8054\u7cfb\u4fe1\u606f\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u5ba2\u6237\u5438\u5f15\u7269\uff08lead magnet\uff09\u6765\u8fbe\u5230\u8fd9\u4e2a\u76ee\u7684\uff0c\u6bd4\u5982\u6307\u5357\u3001\u6e05\u5355\u3001\u514d\u8d39\u8bd5\u7528\u6216\u5176\u4ed6\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4ee5\u6fc0\u52b1\u53d7\u4f17\u8ba2\u9605\u4f60\u7684\u90ae\u4ef6\u5217\u8868\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653401614.png\" alt=\"Lead magnet example\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u5ba2\u6237\u5438\u5f15\u7269\u4f8b\u5b50\uff08\u6765\u6e90\uff1a <\/em><strong><a href=\"https:\/\/www.onlinemarketinggurus.com.au\/\"><em>OMG<\/em><\/a><\/strong><em>\uff09<\/em><\/p>\n<h3>3.\u5bf9\u60a8\u7684\u90ae\u7bb1\u5217\u8868\u8fdb\u884c\u5206\u7c7b<\/h3>\n<p>\u8981\u8fd0\u884c\u4e00\u4e2a\u6709\u6548\u7684\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\uff0c\u9996\u5148\u5f97\u628a\u4f60\u7684\u90ae\u7bb1\u5217\u8868\u5206\u6210\u4e0d\u540c\u7684\u5206\u7c7b\uff0c\u8fd9\u6837\u624d\u80fd\u66f4\u597d\u5730\u9488\u5bf9\u76ee\u6807\u4eba\u7fa4\u53d1\u9001\u76f8\u5173\u5185\u5bb9\uff0c\u6ee1\u8db3\u4f60\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u63d0\u9ad8\u4ed6\u4eec\u7684\u53c2\u4e0e\u5ea6\uff0c\u8fdb\u800c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u5206\u7c7b\u5c31\u662f\u628a\u90ae\u7bb1\u5217\u8868\u6309\u7167\u4e0d\u540c\u7684\u76ee\u6807\u5212\u5206\u6210\u591a\u4e2a\u5c0f\u5217\u8868\u7684\u8fc7\u7a0b\u3002\u4e3a\u4e86\u505a\u5230\u7cbe\u51c6\u5206\u7c7b\uff0c\u4f60\u53ef\u4ee5\u5411\u73b0\u6709\u6f5c\u5728\u5ba2\u6237\u53d1\u95ee\u5377\uff0c\u8be2\u95ee\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u3002\u6216\u8005\u4f60\u4e5f\u53ef\u4ee5\u901a\u8fc7\u4ed6\u4eec\u7684\u6d3b\u52a8\u8868\u73b0\u6765\u5224\u65ad\u3002\u53e6\u5916\uff0c\u4f60\u8fd8\u53ef\u4ee5\u7ed9\u6536\u96c6\u8054\u7cfb\u4fe1\u606f\u7684\u8868\u683c\u53f3\u8fb9\u52a0\u4e00\u4e2a\u8bf4\u660e\uff0c\u544a\u8bc9\u586b\u5199\u8868\u683c\u7684\u4eba\u53ef\u4ee5\u83b7\u5f97\u5956\u52b1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10497 size-full\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u95002.png\" alt=\"\" width=\"919\" height=\"596\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u95002.png 919w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u95002-300x195.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2023\/06\/\u90ae\u4ef6\u8425\u95002-768x498.png 768w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u7528\u6237\u8c03\u67e5\u4f8b\u5b50 \uff08\u6765\u6e90\uff1a<\/em><strong><a href=\"https:\/\/growth.design\/\"><em>Growth.Design<\/em><\/a><\/strong><em>\uff09<\/em><\/p>\n<h3 id=\"4-choose-your-email-marketing-tool\">4. \u9009\u62e9\u60a8\u7684\u90ae\u4ef6\u8425\u9500\u5de5\u5177<\/h3>\n<p>\u9009\u90ae\u4ef6\u8425\u9500\u5de5\u5177\u8981\u6ce8\u610f\u51e0\u70b9\uff1a<\/p>\n<ul>\n<li>\u73b0\u5728\u5e02\u573a\u4e0a\u6709\u5f88\u591a\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u5b83\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8\u81ea\u52a8\u5b8c\u6210\u91cd\u590d\u7684\u4efb\u52a1\uff0c\u63d0\u9ad8\u6548\u7387\u3002<\/li>\n<li>\u8981\u9009\u4e00\u4e2a\u6613\u4e8e\u4e0a\u624b\u7684\u90ae\u4ef6\u8425\u9500\u6784\u5efa\u5668\uff0c\u5e76\u4e14\u80fd\u591f\u63d0\u4f9b\u73b0\u6210\u7684\u6a21\u677f\uff0c\u8fd9\u6837\u5c31\u4e0d\u7528\u81ea\u5df1\u4ece\u5934\u5f00\u59cb\u8bbe\u8ba1\u90ae\u4ef6\u4e86\u3002<\/li>\n<li>\u8fd8\u8981\u9009\u62e9\u4e00\u4e2a\u652f\u6301A\/B\u6d4b\u8bd5\u3001\u4e2a\u6027\u5316\u548c\u96c6\u6210\u9009\u9879\u7684\u5de5\u5177\uff0c\u8fd9\u4e9b\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u548c\u884c\u4e3a\uff0c\u4f18\u5316\u90ae\u4ef6\u8425\u9500\u7b56\u7565\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image8-1.png\" alt=\"Email marketing tool example\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u90ae\u4ef6\u8425\u9500\u5de5\u5177\u4f8b\u5b50 \uff08\u6765\u6e90\uff1a<strong><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn&amp;cta_type=sign_up\">Snov.io<\/a><\/strong>\uff09<\/em><\/p>\n<p>\u770b\u770b\u6211\u4eec<strong><a href=\"https:\/\/snovio.cn\/blog\/drip-campaign-software-for-sales\/\">\u6d4b\u8bc4\u8fc7\u7684\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177<\/a><\/strong>\uff0c\u4ee5\u5e2e\u52a9\u60a8\u505a\u51fa\u6b63\u786e\u7684\u51b3\u5b9a\ud83e\uddd0\u3002<\/p>\n<h3>5.\u521b\u5efa\u90ae\u4ef6\u8425\u9500<\/h3>\n<p>\u73b0\u5728\u4f60\u51c6\u5907\u597d\u4e86\u521b\u5efa\u4e00\u7cfb\u5217\u81ea\u52a8\u5316\u7684\u90ae\u4ef6\uff0c\u628a\u5b83\u4eec\u53d1\u9001\u7ed9\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u4f60\u53ef\u80fd\u4f1a\u60f3\uff0c\u201c\u6211\u5e94\u8be5\u6709\u591a\u5c11\u5c01\u90ae\u4ef6\u5462\uff1f\u201d\u8003\u8651\u4e0b\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u9700\u8981\u591a\u957f\u65f6\u95f4\u624d\u80fd\u6210\u4e3a\u4f60\u7684\u5ba2\u6237\u2014\u20142\u5468\uff0c6\u4e2a\u6708\u8fd8\u662f\u66f4\u957f\u65f6\u95f4\uff1f\u6839\u636e\u8fd9\u4e2a\u65f6\u95f4\uff0c\u4f60\u53ef\u4ee5\u51b3\u5b9a\u9700\u8981\u51c6\u5907\u591a\u5c11\u5c01\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p>\u4f46\u8981\u6ce8\u610f\u4e0d\u8981\u8ba9\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u611f\u5230\u88ab\u8f70\u70b8\u4e86\uff0c\u4e0d\u8981\u6bcf\u5929\u90fd\u7ed9\u4ed6\u4eec\u53d1\u90ae\u4ef6\u3002\u6bcf\u5468\u53d1\u4e00\u6b21\u90ae\u4ef6\u6bd4\u8f83\u5408\u9002\u3002<\/p>\n<h3>6.\u5206\u6790\u60a8\u7684\u7ed3\u679c<\/h3>\n<p>\u5f00\u59cb\u90ae\u4ef6\u8425\u9500\u540e\uff0c\u4f60\u5e94\u8be5\u7ee7\u7eed\u5206\u6790\u90ae\u4ef6\u7684\u8868\u73b0\u3002<\/p>\n<p>\u5b9a\u671f\u8ddf\u8e2a\u90ae\u4ef6\u8425\u9500\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u5305\u62ec\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u3001\u9000\u8ba2\u7387\u548c\u8f6c\u6362\u7387\u3002\u8fd9\u4e9b\u6307\u6807\u5c06\u5e2e\u52a9\u4f60\u6e05\u695a\u5730\u4e86\u89e3\u4f60\u7684\u90ae\u4ef6\u7684\u8868\u73b0\u5982\u4f55\uff0c\u5e76\u4e14\u4f60\u8be5\u5982\u4f55\u6539\u8fdb\u540e\u7eed\u7684\u90ae\u4ef6\u8425\u9500\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image2-1.png\" alt=\"Statistics tracking example\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u6570\u636e\u8ddf\u8e2a\u4f8b\u5b50\uff08\u6765\u6e90\uff1a<strong><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn&amp;cta_type=sign_up\">Snov.io<\/a><\/strong>\uff09<\/em><\/p>\n<p>\u8bb8\u591a\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u63d0\u4f9b\u8425\u9500\u5206\u6790\u8ddf\u8e2a\u3002\u4f8b\u5982\uff0c\u4f7f\u7528 <strong><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn&amp;cta_type=sign_up\">Snov.io<\/a><\/strong>\uff0c\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u7535\u5b50\u90ae\u4ef6\u7684\u6253\u5f00\u6b21\u6570\u3001\u94fe\u63a5\u70b9\u51fb\u6b21\u6570\u548c\u56de\u590d\u6b21\u6570\uff0c\u4ee5\u76d1\u6d4b\u6536\u4ef6\u4eba\u7684\u53c2\u4e0e\u5ea6\u3002\u70b9\u51fb<strong><a href=\"https:\/\/snovio.cn\/knowledgebase\/how-to-view-email-campaign-statistics\/\">\u8fd9\u91cc<\/a><\/strong>\u4e86\u89e3\u67e5\u770b\u90ae\u4ef6\u8425\u9500\u6570\u636e\u7edf\u8ba1\u4fe1\u606f\u7684\u6b65\u9aa4\u3002<\/p>\n<h2>\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u7684\u5173\u952e\u529f\u80fd<\/h2>\n<p>\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u662f\u4e00\u6b3e\u534f\u52a9\u4f01\u4e1a\u8fdb\u884c\u90ae\u4ef6\u8425\u9500\u7684\u5de5\u5177\uff0c\u5b83\u901a\u5e38\u5177\u5907\u4ee5\u4e0b\u529f\u80fd\uff1a<\/p>\n<ul>\n<li><strong>\u8054\u7cfb\u4eba\u7ba1\u7406<\/strong>\uff1a\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u80fd\u591f\u7ba1\u7406\u548c\u5206\u7ec4\u8054\u7cfb\u4eba\uff0c\u4ee5\u4fbf\u4f60\u80fd\u5411\u76ee\u6807\u7fa4\u4f53\u53d1\u9001\u7cbe\u51c6\u7684\u90ae\u4ef6\u3002<\/li>\n<li><strong>\u81ea\u52a8\u5316\u53d1\u9001<\/strong>\uff1a\u81ea\u52a8\u5316\u662f\u90ae\u4ef6\u8425\u9500\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u5e94\u8be5\u80fd\u591f\u81ea\u52a8\u53d1\u9001\u6b22\u8fce\u90ae\u4ef6\u3001\u63d0\u9192\u90ae\u4ef6\u548c\u8ddf\u8fdb\u90ae\u4ef6\u7b49\u3002<\/li>\n<li><strong>\u5206\u6790\u4e0e\u62a5\u544a<\/strong>\uff1a\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u9700\u8981\u63d0\u4f9b\u8be6\u5c3d\u7684\u5206\u6790\u548c\u62a5\u544a\uff0c\u5e2e\u52a9\u4f60\u638c\u63e1\u90ae\u4ef6\u8425\u9500\u7684\u6548\u679c\u3002<\/li>\n<li><strong>\u6a21\u677f\u548c\u8bbe\u8ba1\u5de5\u5177<\/strong>\uff1a\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u5e94\u8be5\u63d0\u4f9b\u4e30\u5bcc\u7684\u6a21\u677f\u548c\u8bbe\u8ba1\u5de5\u5177\uff0c\u4f7f\u4f60\u53ef\u4ee5\u521b\u4f5c\u51fa\u5f15\u4eba\u5165\u80dc\u7684\u90ae\u4ef6\u3002<\/li>\n<\/ul>\n<h2 id=\"edm\">EDM\u8425\u9500\u600e\u4e48\u505a<\/h2>\n<p>EDM\u5373Electronic Direct Mail\uff0c\u7535\u5b50\u76f4\u90ae\uff0c\u662f\u90ae\u4ef6\u8425\u9500\u7684\u4e00\u79cd\u65b9\u5f0f\u3002\u5982\u4f55\u505a\u597dEDM\u8425\u9500\uff1f\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6b65\u9aa4\u548c\u6280\u5de7\uff1a<\/p>\n<ol>\n<li><strong>\u786e\u5b9a\u76ee\u6807<\/strong>\uff1a\u9996\u5148\uff0c\u4f60\u9700\u8981\u660e\u786e\u8425\u9500\u76ee\u6807\uff0c\u5982\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u9500\u552e\u989d\u3001\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\u7b49\u3002<\/li>\n<li><strong>\u521b\u5efa\u90ae\u4ef6\u5217\u8868<\/strong>\uff1a\u90ae\u4ef6\u5217\u8868\u662fEDM\u8425\u9500\u7684\u57fa\u7840\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u7f51\u7ad9\u8ba2\u9605\u3001\u5728\u7ebf\u6d3b\u52a8\u7b49\u65b9\u5f0f\u83b7\u53d6\u7528\u6237\u7684\u90ae\u7bb1\u5730\u5740\u3002<\/li>\n<li><strong>\u8bbe\u8ba1\u90ae\u4ef6<\/strong>\uff1a\u7cbe\u5fc3\u8bbe\u8ba1\u90ae\u4ef6\u7684\u6807\u9898\u3001\u5185\u5bb9\u548c\u8c03\u7528\u884c\u52a8\u7b49\uff0c\u4ee5\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002<\/li>\n<li><strong>\u9009\u62e9\u53d1\u9001\u65f6\u95f4<\/strong>\uff1a\u9009\u62e9\u5408\u9002\u7684\u53d1\u9001\u65f6\u95f4\uff0c\u4ee5\u63d0\u9ad8\u90ae\u4ef6\u7684\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u3002<\/li>\n<li><strong>\u5206\u6790\u4e0e\u4f18\u5316<\/strong>\uff1a\u901a\u8fc7\u5bf9\u90ae\u4ef6\u7684\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7b49\u6570\u636e\u8fdb\u884c\u5206\u6790\uff0c\u4e86\u89e3\u90ae\u4ef6\u8425\u9500\u7684\u6548\u679c\uff0c\u5e76\u6839\u636e\u6570\u636e\u4f18\u5316\u8425\u9500\u7b56\u7565\u3002<\/li>\n<\/ol>\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u90ae\u4ef6\u8425\u9500\u662f\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\uff0c\u65e0\u8bba\u662f\u5927\u578b\u516c\u53f8\u8fd8\u662f\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u90fd\u53ef\u4ee5\u901a\u8fc7\u90ae\u4ef6\u8425\u9500\u5efa\u7acb\u4e0e\u5ba2\u6237\u7684\u6df1\u5ea6\u8054\u7cfb\u3002<\/p>\n<h2 id=\"keep\">\u90ae\u4ef6\u8425\u9500\u7684\u6210\u529f\u6848\u4f8b<\/h2>\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u6765\u770b\u770b\u90ae\u4ef6\u8425\u9500\u7684\u4f8b\u5b50\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u4e3a\u81ea\u5df1\u5f00\u542f\u90ae\u4ef6\u8425\u9500\u4e4b\u65c5\u6c72\u53d6\u7075\u611f\uff1a<\/p>\n<h3>Spotify<\/h3>\n<p>Spotify \u7684\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u975e\u5e38\u7b80\u5355\uff0c\u4f46\u5374\u5f88\u597d\u770b \u2014 \u4ece\u7b2c\u4e00\u5c01\u5173\u4e8e\u8d26\u6237\u9a8c\u8bc1\u7684\u90ae\u4ef6\u5230\u540e\u7eed\u7684\u8ddf\u8fdb\u90ae\u4ef6\u90fd\u662f\u5982\u6b64\u3002\u6587\u672c\u975e\u5e38\u7b80\u77ed\uff0c\u56e0\u6b64 CTA \u6548\u679c\u7279\u522b\u660e\u663e\uff0c\u6211\u8d85\u559c\u6b22\u8fd9\u70b9\u3002\u8fd9\u5c01\u7535\u5b50\u90ae\u4ef6\u5b8c\u5168\u53ef\u4ee5\u53d1\u9001\u7ed9\u90a3\u4e9b\u6ca1\u6709\u592a\u591a\u65f6\u95f4\uff0c\u53ea\u60f3\u5feb\u901f\u4e86\u89e3\u4fe1\u606f\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/confirm-your-account-spotify-641x1024.jpg\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>Spotify \u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<p>\u4e3a\u4e86\u8ba9\u7528\u6237\u66f4\u6295\u5165\uff0cSpotify \u628a\u5b83\u7684\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u505a\u5f97\u975e\u5e38\u4e2a\u6027\u5316\u3002\u6839\u636e\u7528\u6237\u559c\u6b22\u542c\u7684\u5185\u5bb9\uff0c\u8fd9\u5bb6\u516c\u53f8\u4f1a\u53d1\u9001\u6700\u65b0\u97f3\u4e50\u6216\u64ad\u5ba2\u7684\u76f8\u5173\u66f4\u65b0\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/the-michelle-obama-podcast-is-here.jpg\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>Spotify \u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<h3>Zapier<\/h3>\n<p>Zapier \u7684\u90ae\u4ef6\u8425\u9500\u662f\u7531\u7528\u6237\u91c7\u53d6\u7684\u6b65\u9aa4\u89e6\u53d1\u7684\uff0c\u8fd9\u5bb6\u516c\u53f8\u4f1a\u53d1\u9001\u4e00\u4e9b\u5bf9\u5ba2\u6237\u6709\u7528\u7684\u5185\u5bb9\uff0c\u6bd4\u5982\u6307\u5357\u548c\u529f\u80fd\u8bf4\u660e\uff0c\u6765\u7ef4\u6301\u4ed6\u4eec\u4e4b\u95f4\u7684\u8054\u7cfb\u3002\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u8bf4\u660e\u5ba2\u6237\u6559\u80b2\u53ef\u4ee5\u5de7\u5999\u5730\u5e2e\u52a9\u8d62\u5f97\u4ed6\u4eec\u7684\u4fe1\u4efb\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/what-can-you-automate-with-sprout-studio-and-andco-554x1024.png\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>Zapier \u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<p>\u4e3a\u4e86\u4f7f\u7535\u5b50\u90ae\u4ef6\u66f4\u52a0\u7279\u522b\u3001\u8ba9\u6f5c\u5728\u5ba2\u6237\u611f\u5230\u6109\u5feb\uff0cZapier \u5728\u5176\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4e2d\u52a0\u5165\u4e86\u89c6\u9891\u548c GIF\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image10.png\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>Zapier \u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<h3>\u82f9\u679c\u516c\u53f8<\/h3>\n<p>\u82f9\u679c\u516c\u53f8\u7684\u8425\u9500\u4eba\u5458\u5f88\u61c2\u5f97\u201c\u7b80\u5355\u5c31\u662f\u7f8e\u201d\u7684\u9053\u7406\u3002\u8be5\u516c\u53f8\u7684\u90ae\u4ef6\u8425\u9500\u975e\u5e38\u7b80\u6d01\u660e\u4e86\uff0c\u4e3b\u8981\u662f\u8ba9\u4ea7\u54c1\u672c\u8eab\u8bf4\u8bdd\u3002\u901a\u5e38\u4f1a\u7528\u7c97\u4f53\u7a81\u51fa\u4e3b\u8981\u4fe1\u606f\uff0c\u8fd9\u6837\u5ba2\u6237\u6d4f\u89c8\u7535\u5b50\u90ae\u4ef6\u65f6\u5c31\u80fd\u5feb\u901f\u83b7\u53d6\u4fe1\u606f\uff0c\u660e\u786e\u4e0b\u4e00\u6b65\u64cd\u4f5c\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image1.jpg\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u82f9\u679c\u516c\u53f8\u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<p>\u8fd9\u5c01\u90ae\u4ef6\u662f\u5173\u4e8e\u82f9\u679c\u516c\u53f8\u65b0\u4ea7\u54c1\u6458\u8981\u7684\uff0c\u5305\u542b\u7b80\u5355\u7684\u6807\u9898\u3001\u63cf\u8ff0\u6027\u7684\u6587\u6848\u3001CTA \u548c\u4ea7\u54c1\u56fe\u7247\u3002\u6574\u4e2a\u8bbe\u8ba1\u975e\u5e38\u9ad8\u7aef\u5927\u6c14\uff0c\u6ca1\u6709\u4efb\u4f55\u591a\u4f59\u7684\u5185\u5bb9\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/08\/image6-1-283x1024.png\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u82f9\u679c\u516c\u53f8\u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<h3>Netflix<\/h3>\n<p>Netflix \u901a\u8fc7\u53d1\u9001\u7b26\u5408\u53d7\u4f17\u5174\u8da3\u7684\u8425\u9500\u90ae\u4ef6\uff0c\u6210\u529f\u5730\u5438\u5f15\u4e86\u4ee5\u524d\u7684\u5ba2\u6237\u3002\u8be5\u516c\u53f8\u6ce8\u91cd\u5ba2\u6237\u54c1\u5473\u548c\u559c\u597d\uff0c\u4e0e\u5ba2\u6237\u4fdd\u6301\u957f\u671f\u5173\u7cfb\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404369-502x1024.png\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>Netflix \u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<p>Netflix \u8fd8\u6709\u4e00\u4e2a\u5f88\u6210\u529f\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\uff0c\u5c31\u662f\u975e\u5e38\u91cd\u89c6\u83b7\u53d6\u53cd\u9988\u3002\u6211\u4eec\u53ef\u4ee5\u770b\u4e0b\u9762\u8fd9\u4e2a\u4f8b\u5b50\u3002\u5728\u8fd9\u5c01\u8c03\u67e5\u90ae\u4ef6\u4e2d\uff0c\u8be2\u95ee\u5ba2\u6237\u5bf9\u5ba2\u670d\u8d28\u91cf\u7684\u770b\u6cd5\uff0c\u516c\u53f8\u5f3a\u8c03\u5ba2\u6237\u7684\u610f\u89c1\u5bf9\u4ed6\u4eec\u6765\u8bf4\u975e\u5e38\u91cd\u8981\uff0c\u5e76\u653e\u7f6e\u4e86\u4e00\u4e2a\u660e\u786e\u7684\u884c\u52a8\u547c\u5401\uff0c\u5c55\u73b0\u51fa\u4e2a\u6027\u5316\u670d\u52a1\u7684\u7279\u70b9\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1654005063.png\" alt=\"email campaign example\" \/><\/p>\n<p style=\"text-align: center;\"><em>Netflix \u90ae\u4ef6\u8425\u9500\u4f8b\u5b50<\/em><\/p>\n<h2>\u5c0f\u7ed3<\/h2>\n<p>\u90ae\u4ef6\u8425\u9500\u662f\u4e00\u4e2a\u975e\u5e38\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u6269\u5927\u8986\u76d6\u9762\u5e76\u83b7\u5f97\u9ad8\u6295\u8d44\u56de\u62a5\u3002\u5982\u679c\u505a\u5f97\u597d\uff0c\u5b83\u5c06\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4fdd\u6301\u8054\u7cfb\uff0c\u5e76\u521b\u9020\u4e00\u4e2a\u66f4\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5728\u627e\u4e00\u4e2a\u53ef\u9760\u7684\u90ae\u4ef6\u8425\u9500\u670d\u52a1\uff0c\u90a3\u4e48 Snov.io \u771f\u7684\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002\u6709\u4e86 Snov.io \u7684\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177\uff0c\u4f60\u4f1a\u53d1\u73b0\u90ae\u4ef6\u8425\u9500\u5176\u5b9e\u5f88\u7b80\u5355\uff01<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=glossary&amp;signup_page=snov.io%2Fglossary%2Femail-marketing&amp;cta_type=banner\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053.png\" \/><noscript><img decoding=\"async\" src=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053.png\" alt=\"Email campaign\" class=\"wp-image-5579\" width=\"680\" srcset=\"https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053.png 1000w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053-300x92.png 300w, https:\/\/snov.io\/glossary\/wp-content\/uploads\/2022\/05\/1653404053-768x237.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/a><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u90ae\u4ef6\u8425\u9500\uff0c\u4f5c\u4e3a\u4e00\u79cd\u7ecf\u6d4e\u9ad8\u6548\u7684\u5916\u8d38\u8425\u9500\u65b9\u5f0f\uff0c\u5c3d\u7ba1\u5728\u5404\u79cd\u793e\u4ea4\u5a92\u4f53\u548c\u5373\u65f6\u901a\u8baf\u5e73\u53f0\u7684\u6324\u538b\u4e0b\uff0c\u4f46\u5176\u4f9d\u7136\u662f\u4eba\u4eec\u5de5\u4f5c\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u6709\u6548\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u65b9\u6cd5\uff0c\u90a3\u4e48\u8fd9\u7bc7\u90ae\u4ef6\u8425\u9500\u5165\u95e8\u6307\u5357\u5c06\u4f1a\u4e3a\u4f60\u8be6\u7ec6\u4ecb\u7ecd\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u3001\u90ae\u4ef6\u53d1\u9001\u5e73\u53f0\u3001\u6d77\u5916\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177\u3001\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\uff0c\u4ee5\u53ca\u5982\u4f55\u8fdb\u884cEDM\u8425\u9500\u7684\u6b65\u9aa4\u4e0e\u6280\u5de7 \u6765\u6e90\uff1aBlueDot Email \u4eca\u5929\uff0c\u6211\u5c06\u5411\u5927\u5bb6\u4ecb\u7ecd\u90ae\u4ef6\u8425\u9500\u7684\u5b9a\u4e49\u3001\u91cd\u8981\u6027\u4ee5\u53ca\u5982\u4f55\u4e00\u6b65\u6b65\u5f00\u5c55\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u4f1a\u5206\u4eab\u4e00\u4e9b\u6210\u529f\u7684\u90ae\u4ef6\u8425\u9500\u6848\u4f8b\uff0c\u5e0c\u671b\u80fd\u7ed9\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u542f\u53d1\u548c\u7075\u611f\u3002 \u76ee\u5f55\uff1a \u4ec0\u4e48\u662f\u90ae\u4ef6\u8425\u9500\uff1f \u4e3a\u4ec0\u4e48\u90ae\u4ef6\u8425\u9500\u5982\u6b64\u91cd\u8981\uff1f \u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u7684\u5b9a\u4e49\u548c\u529f\u80fd \u5982\u4f55\u9009\u62e9\u4f18\u79c0\u7684\u6d77\u5916\u90ae\u4ef6\u7fa4\u53d1\u5de5\u5177 \u5982\u4f55\u4e00\u6b65\u6b65\u5b8c\u6210\u90ae\u4ef6\u8425\u9500\uff1f EDM\u8425\u9500\u600e\u4e48\u505a \u90ae\u4ef6\u8425\u9500\u7684\u6210\u529f\u6848\u4f8b \u4ec0\u4e48\u662f\u90ae\u4ef6\u8425\u9500\uff1f \u90ae\u4ef6\u8425\u9500\u4f7f\u7528\u8425\u9500\u90ae\u4ef6\u4f5c\u4e3a\u4e0e\u76ee\u6807\u53d7\u4f17\u6c9f\u901a\u7684\u4e3b\u8981\u65b9\u5f0f\u3002 \u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u90ae\u4ef6\u8425\u9500\u662f\u5411\u4e00\u7ec4\u4eba\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0c\u4ee5\u8fbe\u5230\u7279\u5b9a\u76ee\u7684\uff0c\u4f8b\u5982\u5f00\u53d1\u5ba2\u6237\u7ebf\u7d22\u3001\u9500\u552e\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u3001\u7ba1\u7406\u548c\u57f9\u517b\u5ba2\u6237\uff0c\u4ee5\u53ca\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\u3002 \u901a\u8fc7\u90ae\u4ef6\u8425\u9500\uff0c\u60a8\u53ef\u4ee5\u901a\u77e5\u5ba2\u6237\u6709\u5173\u65b0\u4ea7\u54c1\/\u670d\u52a1\u3001\u6298\u6263\u3001\u72ec\u5bb6\u4ea4\u6613\u6216\u5176\u4ed6\u4e1a\u52a1\u66f4\u65b0\u3002 \u4e3a\u4ec0\u4e48\u90ae\u4ef6\u8425\u9500\u5982\u6b64\u91cd\u8981\uff1f \u90ae\u4ef6\u8425\u9500\u662f\u63a8\u5e7f\u54c1\u724c\u548c\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u4f73\u65b9\u5f0f\u4e4b\u4e00\u3002\u4ee5\u4e0b\u662f\u5b83\u7684\u597d\u5904\uff1a \u975e\u5e38\u6709\u6548\uff01\u5e73\u5747\u6bcf\u82b11\u7f8e\u5143\u6295\u8d44\uff0c\u5c31\u80fd\u83b7\u5f9736\u7f8e\u5143\u7684\u56de\u62a5\u7387\u3002 \u6bd4\u793e\u4ea4\u5a92\u4f53\u66f4\u6709\u5229\u4e8e\u83b7\u53d6\u65b0\u5ba2\u6237&#8230;<\/p>\n","protected":false},"author":36,"featured_media":10547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[235,239],"tags":[577,789,797,935,937],"_links":{"self":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/10493"}],"collection":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/comments?post=10493"}],"version-history":[{"count":0,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/10493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media\/10547"}],"wp:attachment":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media?parent=10493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/categories?post=10493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/tags?post=10493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}