{"id":12614,"date":"2024-04-03T09:57:23","date_gmt":"2024-04-03T06:57:23","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=12614"},"modified":"2024-04-03T09:57:23","modified_gmt":"2024-04-03T06:57:23","slug":"email-sender-reputation","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/email-sender-reputation\/","title":{"rendered":"\u63d0\u5347\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\u7684\u6700\u4f73\u7b56\u7565\u4e0e\u5efa\u8bae"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u58f0\u8a89\u53ef\u4ee5\u6210\u5c31\u4f60\u7684\u751f\u610f\uff0c\u4e5f\u53ef\u4ee5\u6bc1\u6389\u4f60\u7684\u4e8b\u4e1a\u3002\u597d\u7684\u58f0\u8a89\u6709\u52a9\u4e8e\u8d62\u5f97\u65b0\u5ba2\u6237\u3001\u4e0e\u73b0\u6709\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u5e76\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002\u7cdf\u7cd5\u7684\u58f0\u8a89\u4f1a\u8ba9\u5ba2\u4eba\u656c\u800c\u8fdc\u4e4b\uff0c\u51cf\u5c11\u4f60\u7684\u6536\u5165\u3002<\/span><\/p>\n<p>\u5728\u90ae\u4ef6\u8425\u9500\u9886\u57df\uff0c\u90ae\u4ef6\u53d1\u9001\u4eba\u7684\u58f0\u8a89\u540c\u6837\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u76f4\u63a5\u5173\u7cfb\u5230\u4f60\u7684\u90ae\u4ef6\u662f\u5426\u80fd\u591f\u987a\u5229\u9001\u8fbe\u6536\u4ef6\u7bb1\uff0c\u8fdb\u800c\u5f71\u54cd\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u3002\u5982\u679c\u90ae\u4ef6\u88ab\u5927\u91cf\u8fc7\u6ee4\u5230\u5783\u573e\u7bb1\uff0c\u6216\u8005\u6839\u672c\u65e0\u4eba\u95ee\u6d25\uff0c\u90a3\u4e48\u53d1\u9001\u90ae\u4ef6\u7684\u610f\u4e49\u5c31\u5927\u6253\u6298\u6263\u4e86\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u636e\u7edf\u8ba1\uff0c\u4ec5\u6709<\/span><a href=\"https:\/\/optinmonster.com\/11-reasons-why-your-emails-go-in-the-spam-box-and-how-to-make-sure-they-dont\/\"><span style=\"font-weight: 400;\">85%\u7684\u90ae\u4ef6<\/span><\/a><span style=\"font-weight: 400;\">\u80fd\u5230\u8fbe\u6536\u4ef6\u4eba\u7684\u6536\u4ef6\u7bb1\uff0c\u90ae\u4ef6\u6d41\u5931\u7387\u9ad8\u8fbe <\/span><a href=\"https:\/\/www.getresponse.com\/blog\/email-list-building-nemesis-churn-rate\"><span style=\"font-weight: 400;\">25%\u523030%<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u56e0\u6b64\uff0c\u5728\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u4e2d\uff0c\u63d0\u5347\u53d1\u9001\u8005\u58f0\u8a89\u662f\u4e0d\u53ef\u5ffd\u89c6\u7684\u5173\u952e\u73af\u8282\u3002<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u5927\u7eb2\uff1a<\/p>\n<ul>\n<li><a href=\"#what\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\uff1f<\/a><\/li>\n<li><a href=\"#how1\">\u5982\u4f55\u67e5\u770b\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\uff1f<\/a><\/li>\n<li><a href=\"#how2\">\u5982\u4f55\u63d0\u9ad8\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89?<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><b>\u4ec0\u4e48\u662f\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89<\/strong>\u662f\u4e92\u8054\u7f51\u670d\u52a1\u63d0\u4f9b\u5546 (ISP) \u6839\u636e\u4ee5\u4e0b\u51e0\u4e2a\u56e0\u7d20\u4e3a\u4f60\u5206\u914d\u7684\u5206\u6570\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5df2\u53d1\u9001\u7684\u90ae\u4ef6\u6570\u91cf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/snovio.cn\/blog\/email-frequency-best-practices\/\"><span style=\"font-weight: 400;\">\u90ae\u4ef6\u53d1\u9001\u9891\u7387<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c06\u4f60\u7684\u90ae\u4ef6\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u7684\u6536\u4ef6\u4eba\u6570\u91cf\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5783\u573e\u90ae\u4ef6\u9677\u9631<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9000\u4fe1\u7387<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6253\u5f00\u3001\u56de\u590d\u3001\u8f6c\u53d1\u548c\u94fe\u63a5\u70b9\u51fb\u7684\u6b21\u6570<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9000\u8ba2\u7528\u6237\u6570<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8137\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-2.png\" sizes=\"(max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-2.png 867w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-2-300x270.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-2-768x692.png 768w\" alt=\"sender reputation\" width=\"650\" height=\"586\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5b83\u8fd8\u4e0e\u53d1\u9001\u90ae\u4ef6\u6240\u4f7f\u7528\u7684\u57df\u540d\u76f8\u5173\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u65e0\u8bba\u4ece\u8be5\u57df\u540d\u53d1\u9001\u90ae\u4ef6\u5230\u54ea\u91cc\uff0c\u90fd\u4f1a\u7d2f\u79ef\u5176\u58f0\u8a89\u3002\u5982\u679c\u4f7f\u7528\u5df2\u77e5\u7528\u4e8e\u53d1\u9001\u5783\u573e\u90ae\u4ef6\u7684\u57df\u540d\u6765\u8fdb\u884c\u90ae\u4ef6\u53d1\u9001\uff0c\u90a3\u4f60\u7684\u90ae\u4ef6\u5c06\u5927\u6982\u7387\u843d\u5230\u90ae\u4ef6\u5783\u573e\u7bb1\u91cc\uff0c\u4e1a\u52a1\u4f1a\u53d7\u5230\u6781\u5927\u5f71\u54cd\u3002<\/span><\/p>\n<h2 id=\"how1\"><b>\u5982\u4f55\u67e5\u770b\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u80fd\u60f3\u77e5\u9053\u81ea\u5df1\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\u5982\u4f55\u3002\u6709\u591a\u79cd\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u76f8\u5f53\u5177\u4f53\u7684\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528<\/span><a href=\"https:\/\/www.senderscore.org\/\"><span style=\"font-weight: 400;\">Sender Score (\u53d1\u4ef6\u4eba\u8bc4\u5206)<\/span><\/a><span style=\"font-weight: 400;\">\u8fd9\u6837\u7684\u514d\u8d39\u5de5\u5177\u68c0\u67e5\u58f0\u8a89\u3002\u5b83\u4f1a\u8861\u91cf\u4f60\u7684\u58f0\u8a89\u5e76\u63d0\u4f9b\u4ece 0 \u5230 100 \u7684\u5206\u6570\uff0880+ \u662f\u4e00\u4e2a\u5f88\u597d\u7684\u7ed3\u679c\uff09\u3002\u5206\u6570\u662f\u57fa\u4e8e 30 \u5929\u7684\u6eda\u52a8\u5e73\u5747\u503c\u8ba1\u7b97\u7684\uff1b\u4f60\u4f1a\u770b\u5230\u4f60\u7684 IP \u5730\u5740\u4e0e\u5176\u4ed6 IP \u5730\u5740\u76f8\u6bd4\u7684\u6392\u540d\u3002\u9ad8\u53d1\u4ef6\u4eba\u5206\u6570\u610f\u5473\u7740\u9ad8\u53d1\u4ef6\u4eba\u58f0\u8a89\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8141\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-2.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-2.png 974w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-2-300x103.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-2-768x263.png 768w\" alt=\"sender score\" width=\"850\" height=\"291\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u4e0d\u7406\u60f3\uff0c\u60f3\u6539\u5584\u6216\u8005\u907f\u514d\u8e29\u96f7\u7684\u8bdd\uff0c\u6211\u4eec\u7ed9\u4f60\u63d0\u4f9b\u4e00\u4e9b\u6280\u5de7\u548c\u63d0\u793a\uff0c\u5e26\u4f60\u8d70\u4e0a\u6b63\u8f68\u3002<\/span><\/p>\n<h2 id=\"how2\"><b>\u5982\u4f55\u63d0\u9ad8\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89<\/b><\/h2>\n<h3><b>\u9ad8\u8d28\u91cf\u7684\u90ae\u7bb1\u5217\u8868<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u62e5\u6709\u4e00\u4e2a\u4f18\u8d28\u5217\u8868\u7684\u65b9\u5f0f\u6709\u591a\u79cd\u3002\u4f60\u53ef\u4ee5\u4e70\u4e00\u4e2a\uff0c\u6216\u8005\u81ea\u5df1\u4ece\u5934\u5f00\u59cb\u6784\u5efa\u4e00\u4e2a\uff1b\u65e0\u8bba\u7528\u54ea\u79cd\u65b9\u5f0f\uff0c\u5b83\u90fd\u662f\u5c5e\u4e8e\u4f60\u7684\u9ad8\u8d28\u91cf\u5217\u8868\u3002\u7136\u800c\uff0c\u5728\u90ae\u7bb1\u5217\u8868\u65b9\u9762\uff0c<\/span><a href=\"https:\/\/snovio.cn\/blog\/client-email-list\"><span style=\"font-weight: 400;\">\u6700\u4f73\u505a\u6cd5\u662f\u4ece\u5934\u5f00\u59cb\u521b\u5efa\u81ea\u5df1\u7684\u5217\u8868<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u4e0d\u8981\u8d2d\u4e70\u90ae\u7bb1\u5217\u8868\u3002<\/strong>\u9996\u5148\uff0c\u8fd9\u76f4\u63a5\u8fdd\u53cd\u4e86\u53cd\u5783\u573e\u90ae\u4ef6\u4f8b\u6cd5 &#8211; \u4f8b\u5982\u52a0\u62ff\u5927\u7684\u300a\u53cd\u5783\u573e\u90ae\u4ef6\u6cd5\u300b\u3001\u6b27\u76df\u7684\u300a\u901a\u7528\u6570\u636e\u4fdd\u62a4\u6761\u4f8b(GDP)\u300b\u548c\u7f8e\u56fd\u7684\u300a\u53cd\u5783\u573e\u90ae\u4ef6\u6cd5\u6848(<\/span><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\"><span style=\"font-weight: 400;\">CAN-SPAM Act<\/span><\/a><span style=\"font-weight: 400;\"> )\u300b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0c\u4f60\u53ef\u80fd\u4f1a\u9677\u5165\u201c\u5783\u573e\u90ae\u4ef6\u9677\u9631\u201d\u3002\u9677\u9631\u662f\u6dfb\u52a0\u5230\u67d0\u4e9b\u90ae\u7bb1\u5217\u8868\u4e2d\u7684\u865a\u5047\u90ae\u7bb1\u5730\u5740\u3002\u5f53\u4f60\u5411\u6b64\u7c7b\u5730\u5740\u53d1\u9001\u90ae\u4ef6\u65f6\uff0c\u4f1a\u89e6\u53d1\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u3002\u4f60\u7684 IP \u58f0\u8a89\u5c31\u4f1a\u9762\u4e34\u88ab\u5217\u5165\u9ed1\u540d\u5355\u7684\u98ce\u9669\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-sender-reputation&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8017\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1.png 1028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1-300x96.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1-1024x327.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1-768x245.png 768w\" alt=\"email finder\" width=\"850\" height=\"271\" \/><\/a><\/p>\n<h3><b>\u53cc\u91cd\u786e\u8ba4\u90ae\u4ef6<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u4f60\u4e0d\u5e94\u8be5\u4e70\u90ae\u7bb1\u5217\u8868\uff0c\u90a3\u81ea\u5df1\u521b\u5efa\u5217\u8868\u5e94\u8be5\u600e\u4e48\u505a\uff1f\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u5f88\u591a\u79cd\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u901a\u8fc7<strong>\u53cc\u91cd\u786e\u8ba4\u9009\u62e9<\/strong>\u6765\u5efa\u7acb\u5217\u8868\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u5728\u5411\u4eba\u4eec\u53d1\u9001\u90ae\u4ef6\u4e4b\u524d\u660e\u786e\u8bf7\u6c42\u4ed6\u4eec\u7684\u8bb8\u53ef\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u6536\u4ef6\u4eba\u5fc5\u987b\u70b9\u51fb\u6ce8\u518c\u65f6\u63d0\u4f9b\u90ae\u7bb1\u5730\u5740\u6240\u6536\u5230\u7684\u6fc0\u6d3b\u90ae\u4ef6\u4e2d\u7684\u94fe\u63a5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53cc\u91cd\u786e\u8ba4\u80fd\u591f\u5e2e\u4f60\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u90ae\u7bb1\u5217\u8868 &#8211; \u7531\u7ecf\u5e38\u67e5\u770b\u548c\u53d1\u9001\u6d88\u606f\u7684\u771f\u5b9e\u7528\u6237\u6240\u7528\u7684<\/span><a href=\"https:\/\/snovio.cn\/blog\/how-to-find-get-prospects-email-addresses-for-foreign-trade-companies\/\"><span style=\"font-weight: 400;\">\u90ae\u7bb1\u5730\u5740\u7684\u96c6\u5408<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u6210\u529f\u7684\u90ae\u4ef6\u8425\u9500\u59cb\u4e8e\u4e00\u4efd\u4f18\u8d28\u5217\u8868\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u8be5\u5217\u8868\u5411\u591a\u4e2a\u6536\u4ef6\u4eba\u53d1\u9001\u8425\u9500\u6750\u6599\u3002\u53cd\u8fc7\u6765\uff0c\u9ad8\u8d28\u91cf\u7684\u90ae\u4ef6\u4e5f\u5c06\u4e3a\u4f60\u5e26\u6765\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8142 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-2.png\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-2.png 708w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-2-300x147.png 300w\" alt=\"Confirmation email example\" width=\"800\" height=\"393\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u786e\u8ba4\u90ae\u4ef6\u793a\u4f8b\uff08\u6765\u6e90\uff1aBEE Free\uff09<\/span><\/i><\/p>\n<h3><b>IP\u53ef\u4fe1\u5ea6\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u53cc\u91cd\u9009\u62e9\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u90ae\u7bb1\u5217\u8868\u4e5f\u4e0d\u4e00\u5b9a\u80fd\u4fdd\u8bc1\u4f60\u62e5\u6709\u53ef\u4fe1\u7684 IP\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>IP\uff08\u4e92\u8054\u7f51\u534f\u8bae\uff09\u53ef\u4fe1\u5ea6<\/strong>\u7531\u90ae\u4ef6\u53d1\u9001\u73af\u5883\u7684\u8d28\u91cf\u51b3\u5b9a\u3002\u4f60\u7684\u90ae\u4ef6\u5185\u5bb9\u53ef\u4ee5\u5b8c\u5168\u7b26\u5408 CAN-SPAM Act \u6216\u5176\u4ed6\u53cd\u5783\u573e\u90ae\u4ef6\u6cd5\uff0c\u4f46\u4ecd\u7136\u53ef\u80fd<\/span><a href=\"https:\/\/snovio.cn\/knowledgebase\/how-to-avoid-spam-filters\/\"><span style=\"font-weight: 400;\">\u89e6\u53d1\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u4e3b\u8981\u7684\u4e92\u8054\u7f51\u670d\u52a1\u63d0\u4f9b\u5546\uff08ISP\uff09\u4f1a\u901a\u8fc7\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u6765\u68c0\u6d4b\u5783\u573e\u90ae\u4ef6\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63d0\u9ad8IP\u53ef\u4fe1\u5ea6\u5728\u5e2e\u52a9\u90ae\u4ef6\u63a5\u6536\u7f51\u7edc\u5224\u65ad\u5185\u5bb9\u662f\u5426\u76f8\u5173\uff0c\u662f\u5426\u5e94\u8be5\u4f20\u9001\u6216\u5f52\u5230\u5783\u573e\u4fe1\u7bb1\u65b9\u9762\u6709\u5f88\u5927\u7684\u4ef7\u503c\u3002\u901a\u8fc7\u4e13\u7528 IP \u5730\u5740<\/span><a href=\"https:\/\/glockapps.com\/blog\/improve-email-deliverability\/\"><span style=\"font-weight: 400;\">\u62a5\u544a\u4e3a\u5783\u573e\u90ae\u4ef6\u7684\u90ae\u4ef6\u7684\u63a5\u53d7\u5ea6\u53ea\u6709 0.1%<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u56e0\u6b64 ISP \u5bf9\u5783\u573e\u90ae\u4ef6\u7684\u5bb9\u5fcd\u5ea6\u5df2\u7ecf\u53d8\u5f97\u5f88\u4f4e\u3002\u4f60\u5fc5\u987b\u6709\u4e00\u4e2a\u4e0e\u4e0d\u540c ISP \u5408\u4f5c\u7684\u6846\u67b6\uff0c\u4ee5\u786e\u4fdd\u4ed6\u4eec\u7684\u7528\u6237\u4e0d\u4f1a\u53d7\u5230\u5783\u573e\u90ae\u4ef6\u7684\u8f70\u70b8\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u6ce8\u610f\uff1a<\/strong>IP \u5730\u5740\u662f\u90ae\u4ef6\u6d41\u7684\u552f\u4e00\u6807\u8bc6\u7b26\uff0c\u53ef\u4ee5\u5171\u4eab\u6216\u4e13\u7528\u3002\u62e5\u6709\u4e13\u7528 IP \u5730\u5740\u53ef\u4ee5\u63a7\u5236\u4f60\u7684 IP \u58f0\u8a89\uff0c\u5c31\u4e0d\u5fc5\u62c5\u5fc3\u5176\u4ed6\u53d1\u4ef6\u4eba\u7684\u4e0d\u826f\u884c\u4e3a\u5bf9\u4f60\u4ea7\u751f\u5f71\u54cd\u3002<\/span><\/p>\n<h3><b>\u57df\u540d\u58f0\u8a89<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ISP \u4e5f\u8d8a\u6765\u8d8a\u591a\u5730\u5173\u6ce8\u90ae\u4ef6\u57df\u540d\u3002\u6700\u597d\u4f7f\u7528<\/span><a href=\"https:\/\/support.google.com\/a\/answer\/33786\"><span style=\"font-weight: 400;\">\u53d1\u4ef6\u4eba\u7b56\u7565\u6846\u67b6 (SPF)<\/span><\/a><span style=\"font-weight: 400;\">\u548c<\/span><a href=\"https:\/\/support.google.com\/a\/answer\/174124\"><span style=\"font-weight: 400;\">\u57df\u540d\u5bc6\u94a5\u8bc6\u522b\u90ae\u4ef6 (DKIM)<\/span><\/a><span style=\"font-weight: 400;\">\u8bbe\u7f6e\u90ae\u4ef6\u57df\u540d\u8eab\u4efd\u9a8c\u8bc1\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SPF \u5305\u542b\u4e00\u4e2a\u7ecf\u8fc7\u8eab\u4efd\u9a8c\u8bc1\u7684 IP \u5730\u5740\u5217\u8868\uff0c\u8fd9\u4e9b IP \u5730\u5740\u53ef\u4ee5\u4f7f\u7528\u4f60\u7684\u57df\u540d\u53d1\u9001\u90ae\u4ef6\u3002\u540c\u65f6\uff0cDKIM \u7b7e\u540d\u4f1a\u6dfb\u52a0\u5230\u4f60\u7684\u6240\u6709\u90ae\u4ef6\u4e2d\uff0c\u5e2e\u52a9\u9a8c\u8bc1\u90ae\u4ef6\u5728\u53d1\u9001\u540e\u672a\u88ab\u66f4\u6539\u3002\u56e0\u6b64\uff0c\u6a21\u4eff\u4f60\u7684\u90ae\u7bb1\u5730\u5740\u5c06\u53d8\u5f97\u66f4\u52a0\u56f0\u96be\uff0c\u8fd9\u4f1a\u6709\u6548\u63d0\u9ad8\u4f60\u7684\u58f0\u8a89\u3002<\/span><\/p>\n<h3><b>\u767d\u540d\u5355\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u88ab ISP \u5217\u5165\u9ed1\u540d\u5355\u4f1a\u635f\u5bb3\u4f60\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u3002\u610f\u5473\u7740\u4f60\u7684\u90ae\u4ef6\u5c06\u88ab\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u6807\u8bb0\uff0c\u4e0d\u4f1a\u5230\u8fbe\u6536\u4ef6\u4eba\u7684\u6536\u4ef6\u7bb1\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u4f60\u7edd\u5bf9\u4e0d\u60f3\u88ab\u5217\u5165\u9ed1\u540d\u5355\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5f53\u4f60\u88ab\u5217\u5165<strong>\u767d\u540d\u5355<\/strong>\u65f6\uff0c\u5219\u4f1a\u4ea7\u751f\u76f8\u53cd\u7684\u6548\u679c\u3002\u8fd9\u662f\u4e00\u79cd\u7ecf\u8fc7\u9a8c\u8bc1\u548c\u6d4b\u8bd5\u7684\u6280\u5de7\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u63d0\u9ad8\u53d1\u4ef6\u4eba\u58f0\u8a89\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u4f55\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff1f\u5728\u4f60\u7684\u6b22\u8fce\u90ae\u4ef6\u4e2d\uff0c\u5305\u542b\u52a0\u5165\u767d\u540d\u5355\u7684\u8bf7\u6c42\u3002\u5c31\u50cf\u6ca1\u6709\u6536\u5230\u63d0\u793a\u7684\u65f6\u5019\u4f60\u53ef\u80fd\u4e0d\u4f1a\u53bb\u5e94\u7528\u5546\u5e97\u8bc4\u4ef7\u4ea7\u54c1\u4e00\u6837\uff0c\u4f60\u8fd8\u53ef\u4ee5\u793c\u8c8c\u5730\u8981\u6c42\u8ba2\u9605\u8005\u5c06\u4f60\u6dfb\u52a0\u5230\u4ed6\u4eec\u7684\u901a\u8baf\u5730\u5740\u7c3f\u4e2d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8145 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image1-1.png\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image1-1.png 598w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image1-1-300x182.png 300w\" alt=\"Whitelisting email example\" width=\"800\" height=\"486\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u767d\u540d\u5355\u90ae\u4ef6\u793a\u4f8b\uff08\u6765\u6e90\uff1aOptinMonster\uff09<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u540e\u7eed\u90ae\u4ef6\u4e2d\uff0c\u4f60\u4e5f\u53ef\u4ee5\u91c7\u7528\u4e00\u4e9b\u5fae\u5999\u7684\u63d0\u793a\uff0c\u63d0\u9192\u4f60\u7684\u5ba2\u6237\u5c06\u4f60\u5217\u5165\u767d\u540d\u5355\uff08\u5982\u679c\u4ed6\u4eec\u8fd8\u6ca1\u8fd9\u6837\u505a\uff09\u3002<\/span><\/p>\n<h3><b>\u6709\u9488\u5bf9\u6027\u4e14\u76f8\u5173\u7684\u5185\u5bb9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8bf7\u8bb0\u4f4f\uff0c\u5728\u8981\u6c42\u4eba\u4eec\u9009\u62e9\u63a5\u6536\u4f60\u7684\u5185\u5bb9\u65f6\uff0c\u91cd\u8981\u7684\u662f\u8981\u786e\u4fdd\u5185\u5bb9\u5177\u6709\u9488\u5bf9\u6027\u3001\u76f8\u5173\u6027\u4e14\u5bf9\u4ed6\u4eec\u6709\u7528\u3002\u5426\u5219\uff0c\u4f60\u4f1a\u663e\u5f97\u5f88\u70e6\u4eba\uff0c\u50cf\u5783\u573e\u90ae\u4ef6\u4e00\u6837\u3002\u4eba\u4eec\u81ea\u613f\u5411\u4f60\u63d0\u4f9b\u90ae\u7bb1\u5730\u5740\u8fd9\u4e00\u4e8b\u5b9e\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u5411\u4ed6\u4eec\u53d1\u9001\u4efb\u4f55\u5185\u5bb9\u3002\u5982\u679c\u4f60\u7684\u90ae\u4ef6\u65e0\u5173\u7d27\u8981\uff0c\u4ed6\u4eec\u4ecd\u7136\u53ef\u4ee5\u6295\u8bc9\u4f60\uff0c\u5e76\u4e14\u4f60\u53ef\u80fd\u4f1a\u88ab\u5217\u5165\u9ed1\u540d\u5355\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8147 aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-2.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-2.png 1390w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-2-300x173.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-2-1024x592.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image3-2-768x444.png 768w\" alt=\"Average complaint rate by email sender reputation score\" width=\"850\" height=\"491\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6309\u90ae\u4ef6\u53d1\u4ef6\u4eba\u4fe1\u8a89\u8bc4\u5206\u5212\u5206\u7684\u5e73\u5747\u6295\u8bc9\u7387\uff08\u6765\u6e90\uff1a<\/span><\/i><i>Return Path<\/i><i><span style=\"font-weight: 400;\">\uff09<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u90ae\u4ef6\u8425\u9500\u4e2d\u6700\u6709\u4ef7\u503c\u7684\u6280\u5de7\u4e4b\u4e00\u662f\u4f7f\u7528\u7ec6\u5206\uff08segmentation\uff09\u3002\u6709\u591a\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5bf9\u90ae\u7bb1\u5217\u8868\u8fdb\u884c\u7ec6\u5206\u3002\u7ec6\u5206\u53d6\u51b3\u4e8e\u4f60\u62e5\u6709\u7684\u4fe1\u606f\u91cf\u548c\u4f60\u7684\u5177\u4f53\u8425\u9500\u76ee\u6807\u3002\u4f60\u53ef\u4ee5<\/span><span style=\"font-weight: 400;\">\u5728<\/span><a href=\"https:\/\/www.maropost.com\/how-to-segment-your-email-list-for-better-results\/\"><span style=\"font-weight: 400;\">\u6b64\u5904<\/span><\/a><span style=\"font-weight: 400;\">\u627e\u5230\u6709\u5173\u7ec6\u5206\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u9488\u5bf9\u6027\u548c\u76f8\u5173\u6027\u7684\u5185\u5bb9\u662f\u901a\u8fc7\u7ec6\u5206\u5f97\u4ee5\u5b9e\u73b0\u7684\u3002\u4f60\u53ef\u4ee5\u8c08\u8bba\u5177\u4f53\u7684\u9700\u6c42\u548c\u5174\u8da3\u3002\u5982\u679c\u7ec6\u5206\u51c6\u786e\uff0c\u4f60\u7684\u70b9\u51fb\u7387\u548c\u6253\u5f00\u7387\u5c06\u4f1a\u63d0\u9ad8\u3002<\/span><\/p>\n<h3><b>\u53d1\u9001\u65f6\u673a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u53d1\u5f97\u65e9\u4e0d\u5982\u53d1\u5f97\u5de7\u3002\u4ec5\u4ec5\u662f\u638c\u63e1\u597d\u65f6\u673a\u8fd9\u4e00\u70b9\uff0c\u5c31\u80fd\u6709\u6548\u4fdd\u62a4\u597d\u4f60\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\uff01\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65f6\u673a\u5728\u90ae\u4ef6\u8425\u9500\u4e2d\u81f3\u5173\u91cd\u8981\u3002\u53ea\u62e5\u6709\u6240\u6709\u76f8\u5173\u4e14\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u662f\u4e0d\u591f\u7684\uff1b\u6b63\u786e\u7684\u5185\u5bb9\u5fc5\u987b\u5728\u6b63\u786e\u7684\u65f6\u95f4\u53d1\u7ed9\u6b63\u786e\u7684\u4eba\u3002\u6bcf\u5929\u53d1\u9001\u6570\u767e\u4e07\u5c01\u90ae\u4ef6\u3002\u5982\u679c\u4f60\u4e0d\u5e0c\u671b\u81ea\u5df1\u7684\u5185\u5bb9\u5728\u6df7\u4e71\u4e2d\u4e22\u5931\uff0c\u5c31\u9700\u8981\u5728\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u6700\u6709\u53ef\u80fd\u4e92\u52a8\u7684\u65f6\u95f4\u53d1\u9001\u6d88\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u7814\u7a76\u6570\u636e\u663e\u793a\uff0c<\/span><a href=\"https:\/\/coschedule.com\/blog\/best-time-to-send-email\/\"><span style=\"font-weight: 400;\">\u5468\u4e8c\u662f\u6bcf\u5468\u5f53\u4e2d\u7684\u6700\u4f73\u90ae\u4ef6\u53d1\u9001\u65e5\u671f<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u603b\u7684\u6765\u8bf4\uff0c\u53d1\u9001\u90ae\u4ef6\u7684\u6700\u4f73\u65f6\u95f4\u662f\u4e0a\u5348 10 \u70b9\u5230 11 \u70b9\u4e4b\u95f4\u3002\u60f3\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u53d1\u9001\u90ae\u4ef6\u6700\u4f73\u65f6\u673a\u7684\u5185\u5bb9\uff0c\u8bf7\u70b9\u51fb<\/span><a href=\"https:\/\/snovio.cn\/blog\/when-is-the-best-time-to-send-emails-to-clients\/\"><span style=\"font-weight: 400;\">\u6b64\u5904<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h3><b>\u4e92\u52a8\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u53d1\u4ef6\u4eba\u58f0\u8a89\u4e0d\u4f73\u6709\u65f6\u662f\u7531\u4e8e\u7f3a\u4e4f\u4e92\u52a8\u9020\u6210\u7684\u3002\u5f53\u4f60\u7684\u6253\u5f00\u7387\u5f00\u59cb\u4e0b\u964d\u65f6\uff0c\u5c31\u8868\u660e\u53c2\u4e0e\u5ea6\u6b63\u5728\u51cf\u5c11\u3002\u4f60\u53ef\u80fd\u9700\u8981\u8003\u8651\u5bf9\u4e0d\u6d3b\u8dc3\u7684\u8ba2\u9605\u8005<\/span><span style=\"font-weight: 400;\">\u8fdb\u884c<\/span><a href=\"https:\/\/www.cience.com\/blog\/what-is-b2b-remarketing\"><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8425\u9500<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8425\u9500\u5c06\u5e2e\u52a9\u4f60\u786e\u5b9a\u4ecd\u5bf9\u200b\u200b\u76f8\u5173\u5185\u5bb9\u611f\u5174\u8da3\u7684\u8ba2\u9605\u8005\uff0c\u8fc7\u6ee4\u6389\u90a3\u4e9b\u4e0d\u611f\u5174\u8da3\u7684\u7528\u6237\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u53d1\u9001\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u6765\u5b9e\u73b0\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u786e\u4fdd\u7528\u6237\u53c2\u4e0e\u5305\u62ec\u7528\u4e8e\u7ef4\u6301\u4e0e\u5ba2\u6237\u5728\u6240\u6709\u63a5\u89e6\u70b9\u4e0a\u7684\u6301\u7eed\u6c9f\u901a\u7684\u5de5\u5177\u3001\u9014\u5f84\u548c\u7b56\u7565\u3002<\/span><\/p>\n<h3><b>\u81ea\u52a8\u5316<\/b><\/h3>\n<p><span style=\"font-weight: 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400;\">\uff0c\u4f60\u5c31\u4e0d\u7528\u62c5\u5fc3\u53cc\u91cd\u786e\u8ba4\u3001\u5217\u5165\u767d\u540d\u5355\u7684\u63d0\u793a\u5185\u5bb9\u3001\u6536\u4ef6\u7bb1\u9001\u8fbe\u7387\u3001\u7528\u6237\u7ec6\u5206\uff0c\u4ee5\u53ca\u91cd\u8981\u7684\u90ae\u4ef6\u8425\u9500\u65f6\u673a\u6216\u9891\u7387\u3002\u4f60\u4f1a\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u4f60\u7684\u8425\u9500\u8868\u73b0\uff0c\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002<\/span><\/p>\n<p>\u4f60\u53ef\u4ee5\u6839\u636e\u9700\u8981\u5bfb\u627e\u4e00\u4e2a\u5339\u914d\u4f60\u9700\u6c42\u7684<a href=\"https:\/\/snovio.cn\/blog\/drip-campaign-software-for-sales\/\">\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177<\/a>\u3002<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Femail-sender-reputation&amp;cta_type=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8010\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png 2028w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-300x93.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1024x317.png 1024w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-768x238.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1-1536x476.png 1536w\" alt=\"email drip campaigns\" width=\"850\" height=\"263\" \/><\/a><\/p>\n<h2><b>\u603b\u7ed3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u63d0\u9ad8\u53d1\u4ef6\u4eba\u58f0\u8a89\u7684\u672c\u8d28\u662f\u63d0\u9ad8\u90ae\u4ef6\u9001\u8fbe\u7387\u3002\u90ae\u4ef6\u9001\u8fbe\u7387\u662f\u90ae\u4ef6\u8425\u9500\u4e2d\u6700\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u5982\u679c\u4f60\u5e0c\u671b\u83b7\u5f97\u63d0\u9ad8\u90ae\u4ef6\u9001\u8fbe\u7387\u7684\u6307\u5357\uff0c\u53ef\u4ee5<\/span><a href=\"https:\/\/www.maropost.com\/guides\/improving-email-deliverability\/\"><span style=\"font-weight: 400;\">\u514d\u8d39\u4e0b\u8f7d\u4e00\u4efd<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u58f0\u8a89\u53ef\u4ee5\u6210\u5c31\u4f60\u7684\u751f\u610f\uff0c\u4e5f\u53ef\u4ee5\u6bc1\u6389\u4f60\u7684\u4e8b\u4e1a\u3002\u597d\u7684\u58f0\u8a89\u6709\u52a9\u4e8e\u8d62\u5f97\u65b0\u5ba2\u6237\u3001\u4e0e\u73b0\u6709\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u5e76\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002\u7cdf\u7cd5\u7684\u58f0\u8a89\u4f1a\u8ba9\u5ba2\u4eba\u656c\u800c\u8fdc\u4e4b\uff0c\u51cf\u5c11\u4f60\u7684\u6536\u5165\u3002 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