{"id":13409,"date":"2024-06-25T10:57:42","date_gmt":"2024-06-25T07:57:42","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=13409"},"modified":"2024-06-25T11:04:29","modified_gmt":"2024-06-25T08:04:29","slug":"b2b-marketing","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/b2b-marketing\/","title":{"rendered":"\u5916\u8d38 B2B \u8425\u9500\u7ec8\u6781\u6307\u5357\uff1a\u63d0\u9ad8\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u7387\u7684\u65b9\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B2B \u8425\u9500&#8230;&#8230;\u8fd9\u4e2a\u8bcd\u7ecf\u5e38\u5728\u4f1a\u8bae\u5ba4\u548c\u6570\u5b57\u7f51\u7edc\u4e2d\u542c\u5230\uff0c\u4f46\u5982\u679c\u5b83\u5bf9\u4f60\u6765\u8bf4\u4f9d\u65e7\u662f\u4e2a\u6a21\u7cca\u7684\u6982\u5ff5\uff0c\u4e0d\u7528\u62c5\u5fc3\uff0c\u6ca1\u90a3\u4e48\u590d\u6742\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u8d77\u6765\u4e86\u89e3\u4e00\u4e0b B2B \u8425\u9500\u662f\u600e\u4e48\u56de\u4e8b\uff0c\u63a2\u7d22 2024 \u5e74\u7684\u6709\u6548\u7b56\u7565\uff0c\u518d\u770b\u770b\u4e00\u4e9b\u771f\u5b9e\u6848\u4f8b\u3002<\/span><\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\"><b>\u5927\u7eb2\uff1a<\/b><\/p>\n<ul>\n<li><a href=\"#what\">\u4ec0\u4e48\u662f B2B \u8425\u9500\uff1f <\/a><\/li>\n<li><a href=\"#difference\">B2B \u548c B2C \u8425\u9500\u6709\u4ec0\u4e48\u533a\u522b\uff1f <\/a><\/li>\n<li><a href=\"#how\">B2B \u8425\u9500\u5982\u4f55\u8fd0\u4f5c\uff1f <\/a><\/li>\n<li><a href=\"#examples\">B2B \u8425\u9500\u7b56\u7565\u793a\u4f8b<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\"><b>\u4ec0\u4e48\u662f B2B \u8425\u9500\uff1f\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>B2B \u8425\u9500<\/strong>\u662f<strong>\u4f01\u4e1a\u5bf9\u4f01\u4e1a\uff08business-to-business\uff09\u8425\u9500<\/strong>\u7684\u7f29\u5199\uff0c\u6d89\u53ca\u4e00\u4e2a\u4f01\u4e1a\u5411\u5176\u4ed6\u4f01\u4e1a\u8fdb\u884c\u8425\u9500\uff0c\u8fd9\u79cd\u8425\u9500\u65b9\u5f0f\u4e0e\u5411\u4e2a\u4eba\u5ba2\u6237\u9500\u552e\uff08B2C \u8425\u9500\uff09\u622a\u7136\u4e0d\u540c\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e2a\u9886\u57df\u9700\u8981\u4e00\u5957\u4e13\u95e8\u7684\u7b56\u7565\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4f60\u7684\u5546\u4e1a\u5ba2\u6237\u7684\u5177\u4f53\u9700\u6c42\u3002\u6700\u7ec8\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u5efa\u7acb\u6301\u4e45\u7a33\u5b9a\u5173\u7cfb\uff0c\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u5ba2\u6237\uff0c\u5e76\u63a8\u52a8\u4f60\u7684\u9500\u552e\u589e\u957f\u3002<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><b>\ud83d\udca1<\/b><strong>\u6848\u4f8b\u7814\u7a76\uff1aAdobe \u5cf0\u4f1a<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u4e86\u89e3 B2B \u8425\u9500\u7684\u6700\u4f73\u5f62\u5f0f\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b<\/span><a href=\"https:\/\/summit.adobe.com\/na\/\"><span style=\"font-weight: 400;\">Adob\u200b\u200be \u5cf0\u4f1a<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8fd9\u662f<\/span><span style=\"font-weight: 400;\">Adobe<\/span><span style=\"font-weight: 400;\">\u5c55\u793a\u5176\u6570\u5b57\u8425\u9500\u5b9e\u529b\u7684\u5e74\u5ea6\u76db\u4f1a\uff0c\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u521b\u9020\u4e86 B2B \u8425\u9500\u7684\u5178\u8303\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u601d\u60f3\u9886\u5bfc\u529b\uff1a<\/strong>\u5cf0\u4f1a\u662f\u884c\u4e1a\u9886\u8896\u4eec\u5206\u4eab\u5404\u81ea\u89c1\u89e3\u548c\u7b56\u7565\u7684\u805a\u4f1a\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6559\u80b2\u7814\u8ba8\u4f1a\uff1a<\/strong>\u4e0e\u4f1a\u8005\u53ef\u4ee5\u901a\u8fc7\u5b9e\u8df5\u7814\u8ba8\u4f1a\u548c\u5206\u7ec4\u8ba8\u8bba\u4f1a\u6765\u63d0\u5347\u6280\u80fd\uff0c\u6db5\u76d6\u5185\u5bb9\u8425\u9500\u3001\u6570\u636e\u5206\u6790\u548c\u5ba2\u6237\u4f53\u9a8c\u7b49\u4e3b\u9898\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4ea7\u54c1\u6f14\u793a\uff1a<\/strong>Adobe \u901a\u8fc7\u73b0\u573a\u4ea7\u54c1\u6f14\u793a\u5c55\u793a\u5176\u6700\u65b0\u7684\u8f6f\u4ef6\u66f4\u65b0\u548c\u521b\u65b0\uff0c\u5f3a\u8c03\u5176\u5728B2B\u8425\u9500\u4efb\u52a1\u4e2d\u7684\u5b9e\u7528\u6027\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4ea4\u6d41\u673a\u4f1a\uff1a<\/strong>\u8be5\u6d3b\u52a8\u662f\u8425\u9500\u4eba\u5458\u4ea4\u6d41\u60f3\u6cd5\u3001\u63a8\u5e7f\u4ea7\u54c1\u548c\u63a2\u7d22\u6f5c\u5728\u5408\u4f5c\u7684\u70ed\u70b9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5185\u5bb9\u8425\u9500\uff1a<\/strong>\u5728\u6d3b\u52a8\u524d\u5915\uff0cAdobe \u901a\u8fc7\u535a\u5ba2\u6587\u7ae0\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7684\u6218\u7565\u7ec4\u5408\u6765\u5438\u5f15\u89c2\u4f17\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4e2a\u6027\u5316\uff1a<\/strong>\u4e3a\u6bcf\u4f4d\u4e0e\u4f1a\u8005\u91cf\u8eab\u5b9a\u5236\u6d3b\u52a8\u4f53\u9a8c\uff0c\u786e\u4fdd\u6d3b\u52a8\u5185\u5bb9\u6709\u610f\u4e49\u4e14\u4e0e\u4e4b\u76f8\u5173\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4f1a\u540e\u4e92\u52a8\uff1a<\/strong>Adobe \u4e0d\u4f1a\u5728\u6d3b\u52a8\u7ed3\u675f\u540e\u505c\u6b62\u4e92\u52a8\u3002\u5b83\u901a\u8fc7\u4e3a\u4e0e\u4f1a\u8005\u63d0\u4f9b\u4f1a\u8bae\u8bb0\u5f55\u3001\u5e7b\u706f\u7247\u548c\u5176\u4ed6\u8d44\u6e90\u7684\u8bbf\u95ee\u6743\u9650\u6765\u5ef6\u957f\u5b66\u4e60\u4e4b\u65c5\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e2a\u4f8b\u5b50\u4e0d\u4ec5\u662f\u4e00\u4e2a\u6210\u529f\u7684\u6545\u4e8b\uff1b\u8fd8\u5c55\u793a\u4e86B2B \u8425\u9500\u5982\u4f55\u4e3a\u53d7\u4f17\u63d0\u4f9b\u6709\u8da3\u3001\u4ef7\u503c\u6ee1\u6ee1\u7684\u4f53\u9a8c\u3002Adobe \u5cf0\u4f1a\u5c55\u793a\u4e86\u4e00\u4e2a\u54c1\u724c\u5982\u4f55\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a B2B \u9886\u57df\u7684\u601d\u60f3\u9886\u8896\u3001\u6559\u80b2\u8005\u548c\u5408\u4f5c\u4f19\u4f34\uff0c\u540c\u65f6\u7a81\u51fa\u4e86 Adob\u200b\u200be \u4ea7\u54c1\u7684\u4ef7\u503c\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u867d\u7136 B2B \u548c B2C \u8425\u9500\u90fd\u65e8\u5728\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u4f46\u5b83\u4eec\u4e5f\u5b58\u5728\u4e00\u4e9b\u5dee\u5f02\u3002\u6211\u4eec\u6765\u4ed4\u7ec6\u770b\u770b\uff01<\/span><\/p>\n<h2 id=\"difference\"><b>B2B \u548c B2C \u8425\u9500\u6709\u4ec0\u4e48\u533a\u522b\uff1f\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B2B \u548c B2C \u8425\u9500\u4e4b\u95f4\u7684\u533a\u522b\u975e\u5e38\u7b80\u5355\uff0c\u6b63\u5982\u5b83\u4eec\u7684\u540d\u79f0\uff1a\u4e00\u5207\u90fd\u53d6\u51b3\u4e8e\u5b83\u4eec\u7684\u53d7\u4f17\u4ee5\u53ca\u5982\u4f55\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\ud83d\uded2<\/b><strong>B2C \u8425\u9500<\/strong>\u7684\u6838\u5fc3\u662f\u4e86\u89e3\u548c\u6ee1\u8db3\u4e2a\u4eba\u5ba2\u6237\u7684\u613f\u671b\u3001\u504f\u597d\u548c\u65e5\u5e38\u9700\u6c42\u3002\u5b83\u662f\u76f4\u63a5\u7684\u3001\u4e2a\u6027\u5316\u7684\uff0c\u5e76\u4e14\u901a\u5e38\u65e8\u5728\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u4f8b\u5b50\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Netflix\uff1a<\/strong>Netflix \u5c06\u5a31\u4e50\u5185\u5bb9\u76f4\u63a5\u4f20\u8f93\u7ed9\u4e2a\u4eba\u89c2\u4f17\uff0c\u63d0\u4f9b\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\u4f9b\u4e2a\u4eba\u6b23\u8d4f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u661f\u5df4\u514b\uff1a<\/strong>\u661f\u5df4\u514b\u4e3a\u4e2a\u4eba\u987e\u5ba2\u63d0\u4f9b\u72ec\u7279\u7684\u5496\u5561\u9986\u4f53\u9a8c\uff0c\u65e0\u8bba\u662f\u653e\u677e\u7a7a\u95f4\u3001\u793e\u4ea4\u573a\u6240\u8fd8\u662f\u5de5\u4f5c\u73af\u5883\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u53ef\u53e3\u53ef\u4e50\uff1a<\/strong>\u53ef\u53e3\u53ef\u4e50\u5411\u4e2a\u4eba\u6d88\u8d39\u8005\u9500\u552e\u996e\u6599\uff0c\u4ee5\u6ee1\u8db3\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udcbc<b>B<\/b>2B \u8425\u9500<\/strong>\u5219\u4e13\u6ce8\u4e8e\u6ee1\u8db3\u4f01\u4e1a\u9700\u6c42\u3001\u89e3\u51b3\u75db\u70b9\u548c\u5b9e\u73b0\u4f01\u4e1a\u76ee\u6807\u3002\u8fd9\u91cc\u7684\u51b3\u7b56\u8fc7\u7a0b\u901a\u5e38\u6d89\u53ca\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\uff0c\u91cd\u70b9\u5173\u6ce8\u7ec4\u7ec7\u7684\u9700\u6c42\u548c\u76ee\u6807\uff0c\u800c\u4e0d\u662f\u4e2a\u4eba\u504f\u597d\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u793a\u4f8b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/snov.io\/\">Snov.io<\/a><\/strong><span style=\"font-weight: 400;\"><strong>\uff1a<\/strong>Snov.io \u4e3a\u65b0\u5174\u521d\u521b\u516c\u53f8\u5230\u6210\u719f\u4f01\u4e1a\u7b49\u4e00\u7cfb\u5217\u4f01\u4e1a\u63d0\u4f9b\u670d\u52a1\u3002<\/span><span style=\"font-weight: 400;\">\u5b83\u4e3a B2B \u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u63d0\u4f9b\u5de5\u5177<\/span><span style=\"font-weight: 400;\">\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u3001\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\uff0c\u5e76\u901a\u8fc7\u5f3a\u5927\u7684\u8425\u9500CRM\u6709\u6548\u7ba1\u7406\u548c\u5206\u7c7b\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/e53LWD2CHIg?si=E5h_dEVXFf9JaHA6\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u601d\u79d1\u7cfb\u7edf\uff1a<\/strong>\u601d\u79d1\u901a\u8fc7\u63d0\u4f9b\u5173\u952e\u7684 IT \u57fa\u7840\u8bbe\u65bd\u7ec4\u4ef6\uff0c\u5982\u8def\u7531\u5668\u3001\u4ea4\u6362\u673a\u548c<\/span><a href=\"https:\/\/www.wiz.io\/academy\/security-misconfigurations\"><span style=\"font-weight: 400;\">\u5b89\u5168<\/span><\/a><span style=\"font-weight: 400;\">\u89e3\u51b3\u65b9\u6848\u7b49\uff0c\u4e3a\u5176\u4ed6\u4f01\u4e1a\u670d\u52a1\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5361\u7279\u5f7c\u52d2\uff1a<\/strong>\u5361\u7279\u5f7c\u52d2\u662f\u4e00\u5bb6\u5efa\u7b51\u3001\u91c7\u77ff\u548c\u5de5\u4e1a\u9886\u57df\u7684\u77e5\u540d\u91cd\u578b\u673a\u68b0\u548c\u8bbe\u5907\u5236\u9020\u5546\uff0c\u91cd\u70b9\u5173\u6ce8\u8fd9\u4e9b\u884c\u4e1a\u7684\u4e1a\u52a1\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24449\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/%D1%82%D0%B0%D0%B1%D0%BB%D0%B8%D1%86%D1%8F-%D0%BF%D0%BE%D1%80%D1%96%D0%B2%D0%BD%D1%8F%D0%BD%D0%BD%D1%8F-2.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0442\u0430\u0431\u043b\u0438\u0446\u044f-\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f-2.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0442\u0430\u0431\u043b\u0438\u0446\u044f-\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f-2-130x300.png 130w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0442\u0430\u0431\u043b\u0438\u0446\u044f-\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f-2-444x1024.png 444w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0442\u0430\u0431\u043b\u0438\u0446\u044f-\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f-2-768x1769.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0442\u0430\u0431\u043b\u0438\u0446\u044f-\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f-2-667x1536.png 667w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0442\u0430\u0431\u043b\u0438\u0446\u044f-\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f-2-889x2048.png 889w\" alt=\"B2B vs. B2C marketing\" width=\"850\" height=\"1958\" \/><\/p>\n<h2 id=\"how\"><b>B2B \u8425\u9500\u5982\u4f55\u8fd0\u4f5c\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u6df1\u5165\u7814\u7a76 B2B \u8425\u9500\u6f0f\u6597\u3002\u5b83\u80fd\u5e2e\u52a9\u4f60\u4e86\u89e3\u6f5c\u5728\u4e70\u5bb6\u5728\u51b3\u5b9a\u8d2d\u4e70\u65b0\u4ea7\u54c1\u4e4b\u524d\u7ecf\u5386\u4e86\u54ea\u4e9b\u8fc7\u7a0b\u3002\u4e4b\u540e\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u4f01\u4e1a\u5728 B2B \u8425\u9500\u4e2d\u91c7\u7528\u7684\u5404\u79cd\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<h3><strong>B2B\u8425\u9500\u6f0f\u6597\u89e3\u6790\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">B2B \u8425\u9500\u901a\u8fc7\u4e00\u4e2a\u7cbe\u5fc3\u6784\u5efa\u7684\u8fc7\u7a0b\u8fd0\u4f5c\uff0c\u79f0\u4e3a B2B \u8425\u9500\u6f0f\u6597\u3002\u8fd9\u4e2a\u6f0f\u6597\u4ee3\u8868\u6f5c\u5728\u4e70\u5bb6\u4ece\u9996\u6b21\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u5230\u6210\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u751a\u81f3\u54c1\u724c\u62e5\u62a4\u8005\u7684\u5386\u7a0b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e0b\u8fd9\u4e2a\u6f0f\u6597\u7684\u5de5\u4f5c\u539f\u7406\u53ca\u5176\u5404\u4e2a\u9636\u6bb5\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8ba4\u77e5\u9636\u6bb5\uff08\u6f0f\u6597\u9876\u90e8 &#8211; TOFU\uff09\uff1a<\/strong>\u8fd9\u4e2a\u9636\u6bb5\u6d89\u53ca\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5438\u5f15\u6f5c\u5728\u4e70\u5bb6\u3002\u5e38\u89c1\u7b56\u7565\u5305\u62ec\u5185\u5bb9\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u3001<\/span><a href=\"https:\/\/www.excitemedia.com.au\/seo\/\"><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)<\/span><\/a><span style=\"font-weight: 400;\">\u548c\u5e7f\u544a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5174\u8da3\u9636\u6bb5\uff08\u6f0f\u6597\u4e2d\u90e8 &#8211; MOFU\uff09\uff1a<\/strong>\u968f\u7740\u6f5c\u5728\u5ba2\u6237\u8868\u73b0\u51fa\u5174\u8da3\uff0c\u8425\u9500\u91cd\u70b9\u8f6c\u5411\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u548c<\/span><span style=\"font-weight: 400;\">\u57f9\u517b\u6f5c\u5728\u5ba2\u6237<\/span><span style=\"font-weight: 400;\">\u3002\u53ef\u4ee5\u5305\u62ec\u7535\u5b50\u4e66\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u3001\u6848\u4f8b\u7814\u7a76\u548c\u65f6\u4e8b\u901a\u8baf\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8003\u8651\u9636\u6bb5\uff08\u6f0f\u6597\u4e2d\u90e8 &#8211; MOFU\uff09\uff1a<\/strong>\u6f5c\u5728\u5ba2\u6237\u5728\u6b64\u9636\u6bb5\u79ef\u6781\u8bc4\u4f30\u4ed6\u4eec\u7684\u9009\u62e9\uff0c\u7814\u7a76\u4f60\u7684\u4ea7\u54c1\u5e76\u5c06\u5176\u4e0e\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u6bd4\u8f83\u3002\u5185\u5bb9\u5e94\u8be5\u66f4\u6df1\u5165\uff0c\u5305\u62ec\u4ea7\u54c1\u6f14\u793a\u548c\u5ba2\u6237\u63a8\u8350\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u51b3\u7b56\u9636\u6bb5\uff08\u6f0f\u6597\u5e95\u90e8 &#8211; BOFU\uff09\uff1a<\/strong>\u5728\u6f0f\u6597\u5e95\u90e8\uff0c\u6f5c\u5728\u5ba2\u6237\u5373\u5c06\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u3002\u8425\u9500\u5e94\u8be5\u7cbe\u51c6\uff0c\u89e3\u51b3\u5177\u4f53\u95ee\u9898\uff0c\u5e76\u63d0\u4f9b\u8bd5\u7528\u3001\u6298\u6263\u6216\u4e2a\u6027\u5316\u5efa\u8bae\u7b49\u6fc0\u52b1\u63aa\u65bd\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8f6c\u5316\u9636\u6bb5\uff08\u8d2d\u4e70\u540e\uff09\uff1a<\/strong>\u4e00\u65e6\u6f5c\u5728\u5ba2\u6237\u6210\u4e3a\u5ba2\u6237\uff0c\u91cd\u70b9\u5c06\u8f6c\u79fb\u5230\u5ba2\u6237\u5f15\u5bfc\u548c\u5efa\u7acb\u6301\u4e45\u5173\u7cfb\u3002\u5305\u62ec\u63d0\u4f9b\u4e00\u6d41\u7684\u5ba2\u6237\u670d\u52a1\u4ee5\u53ca\u8ffd\u52a0\u9500\u552e\u6216\u4ea4\u53c9\u9500\u552e\u7684\u673a\u4f1a\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4fdd\u7559\u548c\u5ba3\u4f20\u9636\u6bb5\uff08\u8d2d\u4e70\u540e\uff09\uff1a<\/strong>\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u6ee1\u610f\u7684\u5ba2\u6237\u4f1a\u6210\u4e3a\u54c1\u724c\u7684\u62e5\u62a4\u8005\u3002\u9f13\u52b1\u4ed6\u4eec\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u3001\u7559\u4e0b\u8bc4\u8bba\u5e76\u53c2\u4e0e\u5ba3\u4f20\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24450\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/%D0%97%D1%80%D0%BE%D0%B1%D0%B8%D1%82%D0%B8-%D0%BF%D0%BE%D0%B4%D1%96%D0%B1%D0%BD%D1%833.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0417\u0440\u043e\u0431\u0438\u0442\u0438-\u043f\u043e\u0434\u0456\u0431\u043d\u04433.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0417\u0440\u043e\u0431\u0438\u0442\u0438-\u043f\u043e\u0434\u0456\u0431\u043d\u04433-300x261.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/\u0417\u0440\u043e\u0431\u0438\u0442\u0438-\u043f\u043e\u0434\u0456\u0431\u043d\u04433-768x669.png 768w\" alt=\"B2B Marketing Funnel \" width=\"850\" height=\"740\" \/><\/p>\n<table style=\"height: 47px; width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr style=\"height: 47px;\">\n<td style=\"width: 100%; height: 47px;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><b>\ud83d\udc40<\/b><strong>\u6ce8\u610f\uff01<\/strong> B2B \u8425\u9500\u6f0f\u6597\u4e0d\u662f\u4e00\u5200\u5207\u7684\u84dd\u56fe\uff1b\u5b83\u7684\u5404\u4e2a\u9636\u6bb5\u53ef\u4ee5\u6839\u636e\u4f60\u7684\u884c\u4e1a\u3001\u4ea7\u54c1\u590d\u6742\u6027\u548c\u53d7\u4f17\u7126\u70b9\u8fdb\u884c\u7075\u6d3b\u8c03\u6574\uff01<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>B2B \u8425\u9500\u65b9\u6cd5\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5b9e\u9645\u4e0a\uff0cB2B \u8425\u9500\u6709\u4e24\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\uff1a\u57fa\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u8425\u9500\u548c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u3002\u00a0<\/span><\/p>\n<h4><strong>1.\u57fa\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u8425\u9500\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">B2B \u4e2d\u7684\u57fa\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u8425\u9500\u5c31\u662f\u751f\u6210\u548c\u57f9\u80b2\u6f5c\u5728\u7684\u4e1a\u52a1\u7ebf\u7d22\uff0c\u4ee5\u5c06\u5176\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u8fd9\u79cd\u65b9\u6cd5\u5bf9\u4e8e\u5411\u5176\u4ed6\u4f01\u4e1a\u9500\u552e\u4ea7\u54c1\u7684\u516c\u53f8\u81f3\u5173\u91cd\u8981\u3002\u5b83\u6d89\u53ca\u8bc6\u522b\u548c\u5b9a\u4f4d\u53ef\u80fd\u5bf9\u516c\u53f8\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><b>\ud83d\udc40<\/b><strong>\u6ce8\u610f\uff01<\/strong>\u8fd9\u79cd\u65b9\u6cd5\u662f\u4e3a\u4e86\u83b7\u53d6\u5c3d\u53ef\u80fd\u591a\u7684\u6f5c\u5728\u5ba2\u6237\u7ebf\u7d22\uff0c\u5373\u4f7f\u4ed6\u4eec\u4e00\u5f00\u59cb\u5e76\u4e0d\u5b8c\u5168\u5339\u914d\uff01<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e00\u4e0b\u57fa\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u8425\u9500\u6240\u6db5\u76d6\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u76ee\u6807\u53d7\u4f17\u8bc6\u522b<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5b9a\u4e49\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u5e76\u5236\u5b9a\u8be6\u7ec6\u7684\u7406\u60f3\u5ba2\u6237\u6863\u6848 (ICP)\uff0c\u53cd\u6620\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u7279\u5f81\u3001\u9700\u6c42\u548c\u6311\u6218\u3002\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a ICP \u6a21\u677f\u8868\u683c\uff0c\u4f9b\u4f60\u65b9\u4fbf\u5730\u590d\u5236\u4f7f\u7528\u3002\u4f7f\u7528\u6211\u4eec\u5728\u7b2c 2 \u5217\u4e2d\u63d0\u4f9b\u7684\u793a\u4f8b\u4f5c\u4e3a\u6307\u5357\u3002<\/span><\/p>\n<table class=\" aligncenter\" style=\"width: 94.391%;\">\n<thead>\n<tr style=\"background-color: #d1d1d1;\">\n<td style=\"width: 114.57%; text-align: center;\" colspan=\"3\"><span style=\"font-size: 14pt;\"><b>\u7406\u60f3\u5ba2\u6237\u753b\u50cf\u6a21\u677f<\/b><\/span><\/td>\n<\/tr>\n<tr style=\"background-color: #d1d1d1;\">\n<td style=\"width: 21.4373%; text-align: center;\"><span style=\"font-size: 14pt;\"><b>\u56e0\u7d20<\/b><\/span><\/td>\n<td style=\"width: 66.8697%; text-align: center;\"><span style=\"font-size: 14pt;\"><b>\u793a\u4f8b<\/b><\/span><\/td>\n<td style=\"width: 26.2629%; text-align: center;\"><span style=\"font-size: 14pt;\"><b>\u4f60\u7684ICP<\/b><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u884c\u4e1a<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">B2B SaaS<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u4f4d\u7f6e<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">\u7f8e\u56fd\u3001\u4e2d\u56fd\u3001\u52a0\u62ff\u5927<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u89c4\u6a21<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">10-50\u00a0\u540d\u5458\u5de5<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u6210\u957f\u6c34\u5e73<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">\u521d\u521b\u516c\u53f8<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u9884\u7b97<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">50\u4e07~150\u4e07\u7f8e\u5143<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u4e1a\u52a1\u76ee\u6807<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">-\u6bcf\u5e74\u5ba2\u6237\u57fa\u6570\u589e\u957f 50%<br \/>\n<\/span><span style=\"font-weight: 400;\">-4\u5e74\u5185\u6210\u4e3a\u9876\u7ea7\u7f51\u9875\u8bbe\u8ba1\u670d\u52a1\u63d0\u4f9b\u5546<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u75db\u70b9<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">-\u4ed6\u4eec\u6ca1\u6709\u7cfb\u7edf\u6027\u7684\u65b9\u6cd5\u6765\u5904\u7406\u6240\u6709\u4e1a\u52a1\u6d41\u7a0b<br \/>\n<\/span><span style=\"font-weight: 400;\">-\u5f00\u53d1\u4fe1\u8425\u9500\u7684\u56de\u590d\u7387\u5f88\u4f4e<br \/>\n<\/span><span style=\"font-weight: 400;\">-\u4ed6\u4eec\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u76f8\u5bf9\u8f83\u4f4e<br \/>\n<\/span><span style=\"font-weight: 400;\">-\u8425\u9500\u548c\u9500\u552e\u4e0d\u534f\u8c03<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u51b3\u7b56\u56e0\u7d20<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">-\u4ed6\u4eec\u6839\u636e\u4e8b\u5b9e\u3001\u63a8\u8350\u548c\u6848\u4f8b\u7814\u7a76\u505a\u51fa\u51b3\u7b56<br \/>\n<\/span><span style=\"font-weight: 400;\">-\u51b3\u7b56\u662f\u7531\u9ad8\u5c42\u7ba1\u7406\u56e2\u961f\u505a\u51fa\u7684\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u9996\u5e2d\u6267\u884c\u5b98<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #bfb2f7; width: 21.4373%; text-align: center;\"><strong>\u63a8\u5e7f\u6e20\u9053<\/strong><\/td>\n<td style=\"width: 66.8697%; background-color: #f7f7f7; text-align: center;\"><span style=\"font-weight: 400;\">\u9886\u82f1\u3001\u90ae\u4ef6<\/span><\/td>\n<td style=\"width: 26.2629%; background-color: #f7f7f7; text-align: center;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><strong>\u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e0b\u4e00\u6b65\u662f\u53d1\u73b0\u5e76\u5438\u5f15\u5bf9\u4f60\u7684\u4ea7\u54c1\u8868\u73b0\u51fa\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u3002B2B\u8425\u9500\u4eba\u5458\u4f1a\u5229\u7528\u4e00\u5207\u5de5\u5177\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u4ece\u5185\u5bb9\u8425\u9500\u548c SEO \u5230\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u3001\u90ae\u4ef6\u63a8\u5e7f\u3001\u5438\u775b\u7684\u4ed8\u8d39\u5e7f\u544a\u4ee5\u53ca\u53c2\u52a0\u8d38\u6613\u5c55\u89c8\u3002<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\ud83d\ude0d<\/b><span style=\"font-weight: 400;\"><strong>\u63d0\u793a\uff01<\/strong>\u81ea\u52a8\u5316\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5de5\u5177\u4f1a\u8ba9\u4e00\u5207\u90fd\u53d8\u5f97\u66f4\u52a0\u8f7b\u677e\uff01\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u5177\u6709\u667a\u80fd\u8fc7\u6ee4\u5668\u548c\u7f51\u7edc\u722c\u866b\u7b49\u4fbf\u6377\u529f\u80fd\uff0c\u8ba9\u4f60\u53ef\u4ee5\u8f7b\u677e\u8ffd\u8e2a\u8054\u7cfb\u4eba\uff0c\u5e76\u5728\u7ebf\u4e0a\u4efb\u4f55\u5730\u65b9\u8054\u7cfb\u5230\u7279\u5b9a\u884c\u4e1a\u3001\u89d2\u8272\u6216\u4e13\u4e1a\u9886\u57df\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io \u7684<\/span><a href=\"https:\/\/snovio.cn\/email-finder\"><span style=\"font-weight: 400;\">\u90ae\u4ef6\u67e5\u627e\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u4e00\u4e2a\u5f88\u4e0d\u9519\u7684\u9009\u62e9\u3002\u501f\u52a9\u8fd9\u6b3e\u7528\u6237\u53cb\u597d\u7684\u5ba2\u6237\u5f00\u53d1\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u8f7b\u677e\u627e\u5230\u90ae\u7bb1\u5730\u5740\uff0c\u65e0\u8bba\u5b83\u4eec\u662f\u9690\u85cf\u5728\u516c\u53f8\u7f51\u7ad9\u3001\u4e2a\u4eba\u8d44\u6599\u9875\u3001\u641c\u7d22\u7ed3\u679c\u8fd8\u662f\u9886\u82f1\u4e2d\u3002\u00a0<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\"><b>\u90ae\u7bb1\u5730\u5740\u67e5\u627e\u5de5\u5177\u3002\u90ae\u7bb1\u5730\u5740\u9a8c\u8bc1\u5de5\u5177\u3002\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u3002<\/b><\/p>\n<p class=\"content-banner__description\"><span style=\"font-weight: 400;\">Snov.io \u5c31\u662f\u4f60\u7684\u5168\u80fd\u8425\u9500\u5de5\u5177\u7bb1\u3002<\/span><\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=blog\"><span style=\"font-weight: 400;\">\u4e0d\u5982\u4eb2\u81ea\u8bd5\u8bd5\uff1f<\/span><\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/01\/all-in-one.png\" alt=\"Email finder. Email verifier. Email outreach.\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u5b83\u8fd8\u5185\u7f6e\u4e86<\/span><a href=\"https:\/\/snovio.cn\/email-verifier\"><span style=\"font-weight: 400;\">\u90ae\u7bb1\u9a8c\u8bc1\u5668<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f60\u5c31\u4e0d\u7528\u518d\u64cd\u5fc3\u624b\u52a8\u9a8c\u8bc1\u6f5c\u5728\u5ba2\u6237\u90ae\u7bb1\u5730\u5740\u7684\u7e41\u7410\u4efb\u52a1\u4e86\u3002\u6240\u6709\u8054\u7cfb\u4eba\u90fd\u4f1a\u7ecf\u8fc7\u9884\u5148\u9a8c\u8bc1\uff0c\u786e\u4fdd\u4f60\u7684\u90ae\u7bb1\u6570\u636e\u5e93\u59cb\u7ec8\u4fdd\u6301\u6700\u65b0\u72b6\u6001\uff01\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u5185\u5bb9\u8425\u9500<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u662f\u7684\uff0c\u8fd9\u4e5f\u8bb8\u662f\u8425\u9500\u4e2d\u6700\u5e38\u7528\u7684\u8bcd\u2014\u2014\u201c\u5185\u5bb9\u4e3a\u738b\u201d\u3002\u4f46\u8fd9\u662f\u4e8b\u5b9e\u3002<\/span><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research-trends-statistics\"><span style=\"font-weight: 400;\">71% \u7684 B2B \u8425\u9500\u4eba\u5458<\/span><\/a><span style=\"font-weight: 400;\">\u8868\u793a\uff0c\u5185\u5bb9\u8425\u9500\u5728\u8fc7\u53bb\u4e00\u5e74\u5bf9\u5176\u7ec4\u7ec7\u6765\u8bf4\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u4e86\u3002\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u53ef\u4ee5\u89e3\u51b3\u53d7\u4f17\u7684\u75db\u70b9\uff0c\u4ece\u800c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5e76\u4e0e\u4ed6\u4eec\u5efa\u7acb\u8054\u7cfb\u3002\u6240\u4ee5\uff0c\u5c3d\u7ba1\u53d1\u6325\u51fa\u4f60\u7684\u521b\u610f\u5427\uff01<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u7f51\u7ad9\u4f18\u5316\u548c\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u516c\u53f8\u7684\u7f51\u7ad9\u5e94\u8be5\u6613\u4e8e\u4f7f\u7528\u3001\u4fe1\u606f\u4e30\u5bcc\uff0c\u5e76\u914d\u5907\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u9f13\u52b1\u8bbf\u95ee\u8005\u91c7\u53d6\u4e0b\u4e00\u6b65\u884c\u52a8\uff0c\u65e0\u8bba\u662f\u586b\u5199\u8054\u7cfb\u8868\u683c\u8fd8\u662f\u83b7\u53d6\u6709\u7528\u7684\u8d44\u6e90\u3002\u8fd9\u4e9b\u8868\u683c\u6536\u96c6\u59d3\u540d\u3001\u90ae\u7bb1\u5730\u5740\u3001\u804c\u4f4d\u548c\u516c\u53f8\u4fe1\u606f\u7b49\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u5ba1\u67e5<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e0d\u662f\u6240\u6709\u6f5c\u5728\u5ba2\u6237\u90fd\u4e00\u6837\uff01\u6709\u4e9b\u6f5c\u5728\u5ba2\u6237\u6bd4\u5176\u4ed6\u6f5c\u5728\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002\u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u5ba1\u67e5\u5c31\u50cf\u5bf9\u4ed6\u4eec\u8fdb\u884c\u4e00\u6b21\u5c0f\u6d4b\u8bd5\uff0c\u770b\u770b\u4ed6\u4eec\u7684\u9884\u7b97\u3001\u6743\u9650\u3001\u9700\u6c42\u548c\u65f6\u95f4\u8868 ( BANT ) \u7b49\u5185\u5bb9\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u54ea\u4e9b\u6f5c\u5728\u5ba2\u6237\u9700\u8981\u989d\u5916\u7684\u5173\u6ce8\u548c\u7167\u987e\uff01<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4f60\u627e\u5230\u4e86\u6f5c\u5728\u5ba2\u6237\u5e76\u5bf9\u5176\u8fdb\u884c\u8d44\u683c\u786e\u8ba4\u540e\uff0c\u4e0b\u4e00\u4e2a\u6709\u8da3\u7684\u90e8\u5206\u5c31\u662f\u57f9\u80b2\u4ed6\u4eec\uff0c\u63a8\u52a8\u4ed6\u4eec\u66f4\u52a0\u63a5\u8fd1\u8d2d\u4e70\u51b3\u7b56\u3002\u5728\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u65b9\u9762\u8868\u73b0\u51fa\u8272\u7684\u516c\u53f8\u53ef\u4ee5<a href=\"https:\/\/techreport.com\/statistics\/finance-marketing\/lead-nurturing-statistics\/\">\u751f\u621050%\u66f4\u591a\u7684\u51c6\u5907\u597d\u8d2d\u4e70\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u6210\u672c\u964d\u4f4e33%<\/a><\/span><span style=\"font-weight: 400;\">\uff0c\u6240\u4ee5\uff0c\u56e0\u6b64\u4e0d\u8981\u9519\u8fc7\u6210\u4e3a\u5176\u4e2d\u4e00\u5458\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\"><b>Snov.io \u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500<\/b><\/p>\n<p class=\"content-banner__description\"><span style=\"font-weight: 400;\">\u5728\u5408\u9002\u7684\u65f6\u95f4\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u90ae\u4ef6\uff0c\u81ea\u52a8\u5316\u60a8\u7684\u90ae\u4ef6\u8425\u9500\u4ee5\u5b9e\u73b0\u6700\u9ad8\u751f\u4ea7\u529b<\/span><\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=blog\">\u514d\u8d39\u8bd5\u7528<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2024\/03\/\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0430-\u0456\u043c\u0435\u0439\u043b\u0456\u0432.png\" alt=\"Snov.io Email Drip Campaigns\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\">\u7cfb\u7edf<\/span><span style=\"font-weight: 400;\">\u5141\u8bb8\u4f60\u8ddf\u8e2a\u548c\u5b58\u50a8\u6f5c\u5728\u5ba2\u6237\u4fe1\u606f\uff0c\u540c\u65f6\u786e\u4fdd\u9500\u552e\u6d41\u7a0b\u987a\u5229\u63a8\u8fdb\uff0c\u8fd8\u4fc3\u8fdb\u4e86\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u66f4\u597d\u7684\u534f\u4f5c\uff0c\u7269\u6709\u6240\u503c\uff012021 \u5e74\uff0cCRM \u7cfb\u7edf\u7684\u5e73\u5747\u6295\u8d44\u56de\u62a5\u7387\u7ea6\u4e3a\u6bcf\u82b1\u8d391\u7f8e\u5143\u80fd\u83b7\u5f9730.48\u7f8e\u5143\uff0c\u4e0e 2014 \u5e74\u7684 8.71 \u7f8e\u5143\u76f8\u6bd4\u6295\u8d44\u56de\u62a5\u7387\u6709\u663e\u7740\u589e\u957f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>B2B \u9500\u552e\u4e0e\u8425\u9500\u534f\u8c03<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8bf4\u5230\u9500\u552e\u548c\u8425\u9500\u2026\u2026\u5b83\u4eec\u5e94\u8be5\u662f\u5bc6\u4e0d\u53ef\u5206\u7684\u3002\u8425\u9500\u4ea7\u751f\u5e76\u57f9\u80b2\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u9500\u552e\u56e2\u961f\u5c06\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u7ed3\u679c\u5982\u4f55\uff1f<\/span><a href=\"https:\/\/business.adobe.com\/blog\/the-latest\/key-successful-abm-marketing-sales-alignment\"><span style=\"font-weight: 400;\">\u5ba2\u6237\u4fdd\u7559\u7387\u63d0\u9ad8 36%<\/span><\/a><span style=\"font-weight: 400;\">\uff01<\/span><\/p>\n<h4><strong>2.\u57fa\u4e8e\u5ba2\u6237\/\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u57fa\u4e8e\u5ba2\u6237\/\u8d26\u6237\u7684\u8425\u9500 (ABM)\u662f\u4e00\u79cd\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u7b56\u7565\uff0c\u975e\u5e38\u9002\u5408\u5e0c\u671b\u5c06\u6bcf\u4e2a\u5ba2\u6237\u89c6\u4e3a\u5355\u72ec\u5e02\u573a\u7684 B2B \u516c\u53f8\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c06\u6bcf\u4e2a\u5e10\u6237\u548c\u4e70\u5bb6\u7684\u9500\u552e\u8fc7\u7a0b\u770b\u4f5c\u4e00\u7247\u96ea\u82b1\u2014\u2014\u6ca1\u6709\u4e24\u4e2a\u5b8c\u5168\u76f8\u540c\u7684\uff01\u5f53\u4e00\u5bb6 B2B \u516c\u53f8\u91c7\u7528 ABM \u65f6\uff0c\u5c31\u50cf\u4ed6\u4eec\u9009\u62e9\u4e86\u4ed6\u4eec\u68a6\u60f3\u4e2d\u7684\u5ba2\u6237\u5e76\u4ed8\u51fa\u66f4\u591a\u52aa\u529b\u6765\u8d62\u5f97\u4ed6\u4eec\u7684\u9752\u7750\u3002\u4ed6\u4eec\u4e3a\u6bcf\u4e2a\u9009\u5b9a\u7684\u4e1a\u52a1\u4f7f\u7528\u91cf\u8eab\u5b9a\u5236\u7684\u7b56\u7565\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 ABM \u4e2d\uff0c\u6f0f\u6597\u4ece\u66f4\u7a84\u7684\u5165\u53e3\u70b9\u5f00\u59cb\uff0c\u56e0\u4e3a\u4ece\u7406\u8bba\u4e0a\u8bb2\uff0c\u6f5c\u5728\u5ba2\u6237\u6bd4\u901a\u8fc7\u57fa\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u8425\u9500\u65b9\u6cd5\u8fdb\u5165\u7684\u5ba2\u6237\u66f4\u63a5\u8fd1\u8f6c\u5316\u3002<\/span><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24455\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/next-5.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/next-5.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/next-5-300x165.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/next-5-768x422.png 768w\" alt=\"Account-based marketing (ABM) vs. Lead generation\" width=\"850\" height=\"467\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">ABM \u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u76ee\u6807\u8d26\u6237\u9501\u5b9a<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0cABM \u9700\u8981\u51c6\u786e\u8bc6\u522b\u4f60\u60f3\u8981\u7684\u76ee\u6807\u7406\u60f3\u8d26\u6237\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u67e5\u770b\u6536\u5165\u6f5c\u529b\u3001\u884c\u4e1a\u76f8\u5173\u6027\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u517c\u5bb9\u6027\u4ee5\u53ca\u8d26\u6237\u5bf9\u4f60\u7684\u4e1a\u52a1\u6218\u7565\u7684\u91cd\u8981\u6027\u7b49\u56e0\u7d20\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u8d26\u6237\u7814\u7a76<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u9009\u5b9a\u76ee\u6807\u8d26\u6237\uff0c\u5c31\u8981\u8fdb\u884c\u5f7b\u5e95\u7684\u7814\u7a76\uff0c\u4e86\u89e3\u8d26\u6237\u7684\u72ec\u7279\u9700\u6c42\u3001\u56f0\u96be\u548c\u76ee\u6807\u3002\u8fd9\u4e9b\u4fe1\u606f\u662f\u5236\u5b9a\u9ad8\u5ea6\u5b9a\u5236\u7684\u8425\u9500\u7b56\u7565\u7684\u57fa\u7840\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u521b\u5efa\u4e2a\u6027\u5316\u5185\u5bb9<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ABM\u5305\u62ec\u4e3a\u6bcf\u4e2a\u76ee\u6807\u5e10\u6237\u5f00\u53d1\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u5b9a\u5236\u90ae\u4ef6\u3001\u767d\u76ae\u4e66\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u5176\u4ed6\u89e3\u51b3\u5e10\u6237\u72ec\u7279\u75db\u70b9\u548c\u5174\u8da3\u7684\u8425\u9500\u6750\u6599\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u5168\u6e20\u9053\u8425\u9500<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ABM\u4f7f\u7528\u5404\u79cd\u8425\u9500\u6e20\u9053\u4e0e\u9009\u5b9a\u7684\u76ee\u6807\u8d26\u6237\u5efa\u7acb\u8054\u7cfb\u3002\u8fd9\u901a\u5e38\u5305\u62ec B2B \u90ae\u4ef6\u8425\u9500\u3001\u793e\u5a92\u8425\u9500\u3001\u76f4\u90ae\u8425\u9500\u7b49\uff0c\u901a\u5e38\u6574\u5408\u4e3a\u4e00\u4e2a\u7edf\u4e00\u7684\u8425\u9500\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u9500\u552e\u548c\u8425\u9500\u534f\u8c03\uff1a\u518d\u6b21\u5f3a\u8c03\uff01<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u91c7\u7528\u534f\u8c03\u7684 ABM \u7b56\u7565\u7684\u516c\u53f8\u7684\u8425\u9500\u6536\u5165\u589e\u957f\u4e86 208% \u3002\u6b64\u5916\uff0c\u534f\u8c03\u56e2\u961f\u53ef\u4ee5\u5c06\u4ea4\u6613\u6210\u4ea4\u7387\u63d0\u9ad867% \u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u6280\u672f\u548c\u5de5\u5177<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u7684ABM \u7b56\u7565\u901a\u5e38\u9700\u8981\u4f7f\u7528 B2B \u8425\u9500\u6280\u672f\uff0c\u5305\u62ec CRM \u7cfb\u7edf\u548c\u7528\u4e8e\u76d1\u63a7\u548c\u7ba1\u7406\u4e0e\u76ee\u6807\u8d26\u6237\u7684\u4e92\u52a8\u7684\u5206\u6790\u5de5\u5177\u3002<\/span><\/p>\n<h2 id=\"examples\"><strong>B2B \u8425\u9500\u7b56\u7565\u793a\u4f8b<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\u4f60\u5df2\u7ecf\u5f88\u597d\u5730\u638c\u63e1\u4e86 B2B \u8425\u9500\u7684\u57fa\u672c\u6982\u5ff5\uff0c\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e00\u4e9b\u53ef\u4ee5\u8ba9\u4f60\u7684 B2B \u8425\u9500\u5de5\u4f5c\u5927\u653e\u5f02\u5f69\u7684\u5177\u4f53\u7b56\u7565\u3002<\/span><\/p>\n<h3><strong>B2B\u8425\u9500<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u53d1\u8d77\u4ea7\u54c1\u6216\u670d\u52a1\u63a8\u5e7f\u8425\u9500\u4e4b\u524d\uff0c\u9700\u8981\u4ed4\u7ec6\u89c4\u5212\u3002\u901a\u5e38\uff0c\u8fd9\u4f1a\u901a\u8fc7<\/span><span style=\"font-weight: 400;\">\u6709\u9488\u5bf9\u6027\u7684\u90ae\u4ef6\u8425\u9500<\/span><span style=\"font-weight: 400;\">\u6765\u5b8c\u6210\u7684\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u603b\u4f53\u800c\u8a00\uff0c\u90ae\u4ef6\u8425\u9500\u662f\u4e0e\u4e2a\u4eba\u6d88\u8d39\u8005\u548c\u4f01\u4e1a\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u53ef\u9760\u65b9\u6cd5\u3002\u5927\u591a\u6570 B2B \u8425\u9500\u4eba\u5458\u5df2\u7ecf\u5229\u7528\u4e86\u90ae\u4ef6\u7684\u529b\u91cf\u2014\u2014\u4f60\u4e5f\u662f\u5176\u4e2d\u4e4b\u4e00\u5417\uff1f\u5982\u679c\u8fd8\u4e0d\u662f\uff0c\u90a3\u4f60\u5e94\u8be5\u52a0\u5165\u5176\u4e2d\u3002\u90ae\u4ef6\u662f\u4e0e\u6f5c\u5728\u5ba2\u6237\u4e92\u52a8\u7684\u57fa\u7840\uff0c\u5c06\u8ba2\u9605\u8005\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\uff0c\u6700\u7ec8\u6210\u4e3a\u6ee1\u610f\u7684\u5ba2\u6237\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u6765\u770b\u770b\u4e3a\u4ec0\u4e48\u8bf4\u90ae\u4ef6\u8425\u9500\u5e94\u8be5\u5728\u4f60\u7684B2B\u8425\u9500\u7b56\u7565\u4e2d\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u76f4\u63a5\u6c9f\u901a\uff1a<\/strong>\u90ae\u4ef6\u8425\u9500\u53ef\u5b9e\u73b0\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u76f4\u63a5\u3001\u4e2a\u6027\u5316\u4e92\u52a8\u3002\u8fd9\u5c31\u50cf\u4e00\u5bf9\u4e00\u5bf9\u8bdd\uff0c\u57f9\u517b\u5173\u7cfb\u5e76\u5efa\u7acb\u4fe1\u4efb\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6210\u672c\u6548\u76ca\uff1a<\/strong>\u4e0e\u5176\u4ed6B2B \u8425\u9500\u7b56\u7565\u76f8\u6bd4\uff0c\u5b83\u5177\u6709\u6210\u672c\u6548\u76ca\uff0c\u80fd\u591f\u63d0\u4f9b\u53ef\u89c2\u7684\u6295\u8d44\u56de\u62a5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6709\u9488\u5bf9\u6027\u7684\u63a8\u5e7f\uff1a<\/strong>\u901a\u8fc7\u5bf9\u90ae\u7bb1\u5217\u8868\u8fdb\u884c\u7ec6\u5206\uff0c\u4f60\u53ef\u4ee5\u5411\u7279\u5b9a\u7fa4\u4f53\u53d1\u9001\u6d88\u606f\uff0c\u589e\u52a0\u4f60\u7684\u6d88\u606f\u5f15\u8d77\u6536\u4ef6\u4eba\u5171\u9e23\u7684\u53ef\u80fd\u6027\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff1a<\/strong>\u90ae\u4ef6\u5141\u8bb8\u4f60\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u548c\u6709\u8bf4\u670d\u529b\u7684\u884c\u52a8\u53f7\u53ec\u7528\u8bed\uff0c\u6fc0\u52b1\u6536\u4ef6\u4eba\u8fdb\u5165\u9500\u552e\u6f0f\u6597\u7684\u4e0b\u4e00\u9636\u6bb5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u57f9\u517b\u5173\u7cfb\uff1a<\/strong>\u90ae\u4ef6\u8425\u9500\u662f\u4f60\u6301\u7eed\u4f20\u9012\u6709\u7528\u4fe1\u606f\u3001\u89e3\u51b3\u5ba2\u6237\u95ee\u9898\u5e76\u4fdd\u6301\u5728\u4ed6\u4eec\u5fc3\u76ee\u4e2d\u7684\u91cd\u8981\u5730\u4f4d\u7684\u91cd\u8981\u6e20\u9053\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5206\u6790\u548c\u4f18\u5316\uff1a<\/strong>\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u5177\u6709\u5f3a\u5927\u7684\u5206\u6790\u529f\u80fd\uff0c\u53ef\u8ba9\u4f60\u8ddf\u8e2a\u8425\u9500\u6548\u679c\u5e76\u6839\u636e\u6700\u6709\u6548\u7684\u5185\u5bb9\u8c03\u6574\u4f60\u7684\u7b56\u7565\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4fe1\u606f\u5171\u4eab\uff1a<\/strong>B2B \u4ea4\u6613\u901a\u5e38\u6d89\u53ca\u5927\u91cf\u4fe1\u606f\u4ea4\u6362\u3002\u90ae\u4ef6\u975e\u5e38\u9002\u5408\u5171\u4eab\u6587\u6863\u3001\u63d0\u6848\u548c\u5176\u4ed6\u5173\u952e\u6570\u636e\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u53ef\u6269\u5c55\u6027\uff1a<\/strong>\u65e0\u8bba\u4f60\u662f\u521d\u521b\u4f01\u4e1a\u8fd8\u662f\u5927\u578b\u4f01\u4e1a\uff0c\u90ae\u4ef6\u8425\u9500\u90fd\u80fd\u9002\u5e94\u4f60\u7684\u9700\u6c42\uff0c\u7528\u9014\u6781\u4e3a\u5e7f\u6cdb\u3002<\/span><\/li>\n<\/ul>\n<div class=\"content-banner secondary\">\n<p class=\"content-banner__title\">\u4e2a\u6027\u5316\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u3001\u8fdb\u884cA\/B\u6d4b\u8bd5\u3001\u81ea\u52a8\u8ddf\u8fdb\u90ae\u4ef6\u540e\u7eed\u3002<\/p>\n<p class=\"content-banner__description\">\u4f7f\u7528 Snov.io \u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;amp;signup_source=blog\">\u5373\u523b\u5c1d\u8bd5<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/es.png\" alt=\"Personalize emails. A\/B test campaigns. Automate follow-ups. \" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h4><strong>B2B \u90ae\u4ef6\u8425\u9500\u793a\u4f8b\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u51c6\u5907\u597d\u53d1\u5e03\u4f60\u7684 B2B \u8425\u9500\u90ae\u4ef6\u4e86\u5417\uff1f\u6309\u7167\u8fd9\u4e9b\u7b80\u5355\u6b65\u9aa4\u5373\u53ef\u83b7\u5f97\u6210\u529f\uff1a<\/span><\/p>\n<p><strong>\u6b65\u9aa4#1\uff08\u90ae\u4ef6\u6807\u9898\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u7684 B2B \u90ae\u4ef6\u6807\u9898\u5c31\u50cf\u4f60\u6700\u559c\u6b22\u7684\u4e66\u6216\u4e00\u90e8\u60ca\u609a\u7535\u5f71\u7684\u6807\u9898\u4e00\u6837\u5f15\u4eba\u5165\u80dc\u3002\u5b83\u662f\u6536\u4ef6\u4eba\u7b2c\u4e00\u773c\u770b\u5230\u7684\u4e1c\u897f\uff0c\u6240\u4ee5\u4e3a\u4ec0\u4e48\u4e0d\u8ba9\u5b83\u53d8\u5f97\u6709\u8da3\u70b9\u751a\u81f3\u5e26\u4e00\u70b9\u620f\u5267\u6027\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5199\u4e00\u4e9b\u7c7b\u4f3c\u8fd9\u6837\u7684\u5185\u5bb9&#8230;&#8230;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24457\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Frame-6.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Frame-6.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Frame-6-300x160.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/Frame-6-768x410.png 768w\" alt=\"Subject line\" width=\"850\" height=\"454\" \/><\/p>\n<p><strong>\u6b65\u9aa4#2\uff08\u4ecb\u7ecd\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u7684\u4ecb\u7ecd\u548c\u5438\u5f15\u4eba\u7684\u6807\u9898\u4e00\u6837\u91cd\u8981\uff01\u5b83\u6b22\u8fce\u6536\u4ef6\u4eba\u8fdb\u5165\u4f60\u7684\u4e16\u754c\uff0c\u5f15\u8d77\u4ed6\u4eec\u7684\u5174\u8da3\uff0c\u5e76\u8ba9\u4ed6\u4eec\u6e34\u671b\u4e86\u89e3\u4f60\u8981\u4e0e\u4e4b\u5206\u4eab\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24458\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/2.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/2.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/2-300x206.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/2-768x528.png 768w\" alt=\"Introduction\" width=\"850\" height=\"585\" \/><\/p>\n<p><strong>\u6b65\u9aa4#3\uff08\u95ee\u9898\u8bc6\u522b\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u90e8\u5206\uff0c\u5f3a\u8c03\u6536\u4ef6\u4eba\u9762\u4e34\u7684\u6311\u6218\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u8868\u660e\u4f60\u771f\u6b63\u5173\u5fc3\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u4f60\u8fd8\u53ef\u4ee5\u5b9a\u5236\u4fe1\u606f\u6765\u89e3\u51b3\u7279\u5b9a\u7684\u75db\u70b9\u3002\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u4f60\u53ef\u80fd\u4f1a\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u8054\u7cfb\uff0c \u5e76\u63d0\u4f9b\u771f\u6b63\u89e3\u51b3\u6536\u4ef6\u4eba\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24459\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/3.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/3.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/3-300x206.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/3-768x528.png 768w\" alt=\"Problem identification\" width=\"850\" height=\"585\" \/><\/p>\n<p><strong>\u6b65\u9aa4#4\uff08\u89e3\u51b3\u65b9\u6848\u5c55\u793a\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6307\u51fa\u6311\u6218\u540e\uff0c\u5c31\u8be5\u5c55\u793a\u4f60\u7684\u4ea7\u54c1\u4e86\u3002\u8fd9\u79cd\u8f6c\u53d8\u8868\u660e\u4f60\u7684\u89d2\u8272\u4e0d\u4ec5\u662f\u75db\u70b9\u7684\u89c2\u5bdf\u8005\uff0c\u800c\u662f\u89e3\u51b3\u65b9\u6848\u7684\u63d0\u4f9b\u8005\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24460\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/4.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/4.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/4-300x206.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/4-768x528.png 768w\" alt=\"Solution presentation\" width=\"850\" height=\"585\" \/><\/p>\n<p><strong>\u6b65\u9aa4#5\uff08\u7a81\u51fa\u4f18\u52bf\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u63cf\u7ed8\u4e00\u4e0b\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u7684\u5b9e\u9645\u597d\u5904\u3002\u751f\u52a8\u3001\u771f\u5b9e\u7684\u4f8b\u5b50\u4f7f\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u66f4\u5bb9\u6613\u88ab\u7406\u89e3\u4e14\u66f4\u6709\u5438\u5f15\u529b\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24461\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/5.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/5.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/5-300x249.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/5-768x638.png 768w\" alt=\"Highlighting the benefits\" width=\"850\" height=\"706\" \/><\/p>\n<p><strong>\u6b65\u9aa4#6\uff08\u6848\u4f8b\u7814\u7a76\u63d0\u53ca\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u5206\u4eab\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u4f7f\u4ed6\u4eba\u53d7\u76ca\u7684\u6210\u529f\u6545\u4e8b\u53ef\u4ee5\u589e\u52a0\u53ef\u4fe1\u5ea6\uff0c\u5e76\u5e2e\u52a9\u4f60\u7684\u6f5c\u5728\u76ee\u6807\u5ba2\u6237\u66f4\u597d\u5730\u60f3\u8c61\u5b83\u5982\u4f55\u79ef\u6781\u5730\u5e2e\u52a9\u6539\u53d8\u4ed6\u4eec\u7684\u4e1a\u52a1\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24462\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/6.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/6.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/6-300x206.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/6-768x528.png 768w\" alt=\"\u0421ase study mentioning\" width=\"850\" height=\"585\" \/><\/p>\n<p><a href=\"https:\/\/snovio.cn\/pricing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12908\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5.png\" sizes=\"(max-width: 1060px) 100vw, 1060px\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5.png 1060w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5-300x92.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5-1024x314.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/ac8afaaa596af240b85bf544fd6a2c5-768x235.png 768w\" alt=\"Snovio discount\" width=\"1060\" height=\"325\" \/><\/a><\/p>\n<p><strong>\u6b65\u9aa4#7\uff08\u53f7\u53ec\u6027\u7528\u8bed\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u4f60\u7684\u6536\u4ef6\u4eba\u770b\u5230\u8fd9\u7684\u65f6\u5019\u5df2\u7ecf\u611f\u5230\u5f88\u671f\u5f85\u4e86\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u4ee5\u53cb\u597d\u7684\u53f7\u53ec\u6765\u6e29\u548c\u5730\u5f15\u5bfc\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u5462\uff1f<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24463\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/7.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/7.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/7-300x191.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/7-768x489.png 768w\" alt=\"Call to action\" width=\"850\" height=\"541\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26a0\ufe0f\u8bb0\u4f4f\uff0c\u6700\u597d\u5728\u6bcf\u5c01\u90ae\u4ef6\u4e2d\u575a\u6301\u7528\u4e00\u4e2a\u53f7\u53ec\u7528\u8bed\uff01\u00a0<\/span><\/p>\n<p><strong>\u6b65\u9aa4#8\uff08\u8054\u7cfb\u4fe1\u606f\uff09<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u63d0\u4f9b\u4f60\u7684\u8054\u7cfb\u65b9\u5f0f\u80fd\u589e\u52a0\u4e2a\u6027\u5316\u548c\u53ef\u63a5\u8fd1\u6027\u3002\u8ba9\u6536\u4ef6\u4eba\u53ef\u4ee5\u8f7b\u677e\u8054\u7cfb\u4f60\u5e76\u4e14\u63d0\u51fa\u4efb\u4f55\u7591\u95ee\u6216\u8fdb\u884c\u8fdb\u4e00\u6b65\u8ba8\u8bba\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24464\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/8.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/8.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/8-300x184.png 300w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/8-768x472.png 768w\" alt=\"Contact information\" width=\"850\" height=\"522\" \/><\/p>\n<p><strong>\ud83d\udc40\u989d\u5916\u63d0\u793a<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8ddf\u8fdb\uff01<\/strong>\u5982\u679c\u4e00\u5468\u5185\u6ca1\u6709\u6536\u5230\u56de\u590d\uff0c\u8bf7\u53d1\u9001\u4e00\u5c01\u8ddf\u8fdb\u90ae\u4ef6\u3002\u4e5f\u8bb8\u53ef\u4ee5\u5c1d\u8bd5\u8bf4\uff1a<\/span><i><span style=\"font-weight: 400;\">\u201cHey there! Just checking in about our previous message. Have you had a chance to think about our software solutions?<\/span><\/i><span style=\"font-weight: 400;\"> \u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4e2a\u6027\u5316\uff01<\/strong>\u7528\u540d\u5b57\u79f0\u547c\u6536\u4ef6\u4eba\uff0c\u5e76\u5305\u542b\u5176\u516c\u53f8\u7684\u5177\u4f53\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u8868\u660e\u4f60\u82b1\u65f6\u95f4\u4e86\u89e3\u4ed6\u4eec\u5e76\u7406\u89e3\u4ed6\u4eec\u7684\u72ec\u7279\u9700\u6c42\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8ddf\u8e2a\u548c\u5206\u6790\uff01<\/strong>\u4f7f\u7528<\/span><span style=\"font-weight: 400;\">\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177<\/span><span style=\"font-weight: 400;\">\u6765\u76d1\u63a7\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002\u901a\u8fc7\u5206\u6790\u8fd9\u4e9b\u6570\u636e\uff0c\u4f60\u53ef\u4ee5\u8c03\u6574\u7b56\u7565\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/li>\n<\/ol>\n<h3><strong>B2B\u6570\u5b57\u8425\u9500<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u662f\u5728 B2B \u8fd8\u662f B2C \u9886\u57df\uff0c\u5f3a\u5927\u7684\u5728\u7ebf\u5f71\u54cd\u529b\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\uff01\u6211\u4eec\u8c08\u8bba\u7684\u662f\u793e\u4ea4\u5a92\u4f53\u3001\u8c37\u6b4c\u5e7f\u544a\u3001\u77ed\u4fe1\u3001\u5f71\u54cd\u529b\u8425\u9500\u3001SEO \u4ee5\u53ca\u4f60\u7684 B2B \u516c\u53f8\u80fd\u591f\u5927\u653e\u5f02\u5f69\u7684\u6240\u6709\u5176\u4ed6\u6570\u5b57\u7a7a\u95f4\u7684\u529b\u91cf\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 2024 \u5e74\u7684\u793e\u4ea4\u5a92\u4f53\u4e0a\u660e\u663e\u7f3a\u5e2d\u53ef\u80fd\u4f1a\u524a\u5f31\u5ba2\u6237\u5bf9\u4f60\u4fe1\u4efb\u7684\u7a0b\u5ea6\u3002\u56e0\u6b64\uff0cB2B \u6570\u5b57\u8425\u9500\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u4f20\u8fbe\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5353\u8d8a\u6027\u4ee5\u53ca\u8ba9\u66f4\u591a\u53d7\u4f17\u6210\u4e3a\u6ee1\u610f\u5ba2\u6237\u7684\u5173\u952e\uff01\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e00\u4e9b\u53ef\u4ee5\u7528\u6765\u63d0\u9ad8\u6536\u5165\u7684B2B\u6570\u5b57\u8425\u9500\u7b56\u7565\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5b9a\u4e49\u54c1\u724c\u5b9a\u4f4d\uff1a<\/strong>\u54c1\u724c\u5b9a\u4f4d\u5c31\u50cf\u5728\u5ba2\u6237\u5fc3\u4e2d\u627e\u5230\u4f60\u4e1a\u52a1\u7684\u7279\u6b8a\u4f4d\u7f6e\u3002\u786e\u4fdd\u4f60\u7684\u4e1a\u52a1\u53ef\u4ee5\u8131\u9896\u800c\u51fa\uff0c\u8ba9\u4eba\u4eec\u7acb\u523b\u8bb0\u4f4f\u4f60\u3002\u5f3a\u5927\u7684\u5b9a\u4f4d\u8ba9\u4f60\u80fd\u591f\u66f4\u6709\u6548\u5730\u8425\u9500\uff0c\u5e76\u5236\u4f5c\u51fa\u80fd\u5f15\u8d77\u53d7\u4f17\u6df1\u523b\u5171\u9e23\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4e86\u89e3\u4f60\u7684\u76ee\u6807\u53d7\u4f17\uff1a<\/strong>\u9996\u5148\u786e\u5b9a\u771f\u6b63\u5bf9\u4f60\u7684\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u5b8c\u7f8e\u5ba2\u6237\u3002\u5982\u679c\u4f60\u6709\u50cf Snov.io \u7684<\/span><a href=\"https:\/\/snovio.cn\/sales-crm\"><span style=\"font-weight: 400;\">\u9500\u552e CRM<\/span><\/a><span style=\"font-weight: 400;\">\u8fd9\u6837\u7684\u6709\u7528\u5de5\u5177\uff0c\u90a3\u4e48\u662f\u65f6\u5019\u6df1\u5165\u6316\u6398\u4f60\u7684\u5ba2\u6237\u4fe1\u606f\u4e86\uff01\u8fd9\u4e9b\u753b\u50cf\u662f\u57fa\u7840\uff0c\u901a\u8fc7\u63d0\u4f9b\u5bf9\u5ba2\u6237\u6311\u6218\u548c\u5bfb\u6c42\u89e3\u51b3\u65b9\u6848\u884c\u4e3a\u7684\u5206\u6790\u6765\u5f71\u54cd\u4f60\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u521b\u5efa\u7528\u6237\u53cb\u597d\u7684 B2B \u7f51\u7ad9\uff1a<\/strong>\u901a\u8fc7\u4e00\u4e2a\u4e0d\u4ec5\u8bbe\u8ba1\u7cbe\u826f\u800c\u4e14\u5145\u6ee1\u6709\u7528\u4fe1\u606f\u7684\u7f51\u7ad9\u7ed9\u4f60\u7684\u5ba2\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\u5728\u89c4\u5212\u7f51\u7ad9\u5185\u5bb9\u65f6\uff0c\u8bf7\u7262\u8bb0\u4f60\u7684\u4e70\u5bb6\u89d2\u8272 &#8211; \u8003\u8651\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u9762\u4e34\u7684\u6311\u6218\u3002\u7528\u6237\u53cb\u597d\u7684\u7f51\u7ad9\u5e94\u8be5\u6613\u4e8e\u5bfc\u822a\u3001\u5728\u5404\u79cd\u8bbe\u5907\u4e0a\u54cd\u5e94\u8fc5\u901f\u5e76\u4e14\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u3002\u00a0<\/span><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><b>\u26a0\ufe0f<span style=\"font-weight: 400;\"><strong>\u6ce8\u610f\uff01<\/strong>\u4f60\u7684\u8bbf\u5ba2\u662f\u5426\u80fd\u8f7b\u677e\u53d1\u73b0\u5e76\u70b9\u51fb\u4f60\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u5c24\u5176\u662f\u5f53\u4ed6\u4eec\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u6d4f\u89c8\u65f6\uff1f\u8bf7\u52a1\u5fc5\u6ce8\u610f\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\uff0c\u4ee5\u514d\u4f60\u7684\u5ba2\u6237\u6700\u7ec8\u611f\u5230\u5931\u671b\u5e76\u51b3\u5b9a\u79bb\u5f00\u3002<\/span><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5efa\u7acb\u6709\u610f\u4e49\u7684\u8054\u7cfb\uff1a<\/strong>75%\u7684 B2B \u4e70\u5bb6\u5728\u8d2d\u4e70\u524d\u4f1a\u67e5\u770b\u793e\u4ea4\u5a92\u4f53\u3002\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u5728 B2B \u5ba2\u6237\u559c\u6b22\u7684\u5e73\u53f0\u4e0a\u4e3a\u4f60\u7684\u4f01\u4e1a\u5efa\u7acb\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\u9875\u9762\u5462\uff1f\u4f60\u53ef\u4ee5\u5c3d\u60c5\u5ba3\u4f20\u4f60\u7684\u7f51\u7ad9\uff0c\u5e76\u5c06\u4f60\u7684\u5185\u5bb9\u91cd\u65b0\u5236\u4f5c\u6210\u7cbe\u5f69\u7684\u89c6\u9891\u548c\u53ef\u5171\u4eab\u7684\u4fe1\u606f\u56fe\u8868\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u901a\u8fc7 SEO \u63d0\u5347\u4f60\u7684\u5728\u7ebf\u5f62\u8c61\uff1a<\/strong>33 %\u7684 B2B \u516c\u53f8\u5df2\u5c06 SEO \u89c6\u4e3a\u5176\u4e3b\u8981\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5de5\u5177\uff01\u901a\u8fc7\u5f3a\u5927\u7684 SEO \u7b56\u7565\uff0c\u4f60\u7684\u7f51\u7ad9\u53ef\u4ee5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u9760\u524d\uff0c\u8ba9\u6f5c\u5728\u5ba2\u6237\u8f7b\u677e\u53d1\u73b0\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8003\u8651\u6295\u653e PPC \u5e7f\u544a\uff1a<\/strong>\u6295\u653e PPC \u5e7f\u544a\u662f\u4e00\u79cd\u7edd\u4f73\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8ba9\u4f60\u7684\u4fe1\u606f\u548c\u54c1\u724c\u5728\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5176\u4ed6\u5e7f\u544a\u5e73\u53f0\u4e0a\u5c55\u793a\u7ed9\u6700\u91cd\u8981\u7684\u4eba\u3002\u53e6\u5916\uff0c\u8fd9\u4e5f\u662f\u4e00\u79cd\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u5b9d\u8d35\u7b2c\u4e00\u624b\u4fe1\u606f\u7684\u7edd\u4f73\u65b9\u6cd5\uff01<\/span><\/li>\n<\/ul>\n<h4><strong>B2B \u6570\u5b57\u8425\u9500\u793a\u4f8b\uff1a <a href=\"https:\/\/snovio.cn\/\">Snov.io<\/a><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Snov.io \u7684\u4e3b\u9875\u5145\u5206\u4f53\u73b0\u7528\u6237\u53cb\u597d\u7684\u8bbe\u8ba1\uff0c\u5b8c\u7f8e\u6ee1\u8db3\u4e86\u5ba2\u6237\u7684\u9700\u6c42\u3002\u8bbf\u5ba2\u9996\u5148\u770b\u5230\u7684\u662f\u4e00\u6761\u5f15\u4eba\u6ce8\u76ee\u7684\u4fe1\u606f\uff1a\u201c Snov.io \u5916\u8d38\u4e3b\u52a8\u5f00\u53d1\u5e73\u53f0\u201d\u8fd9\u7b80\u6d01\u5730\u6982\u62ec\u4e86 Snov.io \u63d0\u4f9b\u7684\u670d\u52a1\u7684\u672c\u8d28\uff0c\u76f4\u63a5\u5438\u5f15\u4e86\u5bfb\u6c42\u53d1\u5c55\u7684 B2B \u4f01\u4e1a\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13410 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/b874fa9cd206dd0a214972f36dc20a1.png\" alt=\"\" width=\"2559\" height=\"1411\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/b874fa9cd206dd0a214972f36dc20a1.png 2559w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/b874fa9cd206dd0a214972f36dc20a1-300x165.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/b874fa9cd206dd0a214972f36dc20a1-1024x565.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/b874fa9cd206dd0a214972f36dc20a1-768x423.png 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/b874fa9cd206dd0a214972f36dc20a1-1536x847.png 1536w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/b874fa9cd206dd0a214972f36dc20a1-2048x1129.png 2048w\" sizes=\"(max-width: 2559px) 100vw, 2559px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0cSnov.io \u7684\u7f51\u7ad9\u8fd8\u5217\u4e3e\u4e86\u591a\u4e2a\u80fd\u5b9e\u9645\u89e3\u51b3\u7528\u6237\u75db\u70b9\u7684\u529f\u80fd\uff0c\u5e76\u9644\u4e0a\u4e86\u4e00\u4e2a\u9080\u8bf7\u6309\u94ae\uff1a\u7528\u4e8e\u514d\u8d39\u63a2\u7d22\u4ed6\u4eec\u7684\u670d\u52a1\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u5c55\u793a\u4e86Snov.io\u7684\u5de5\u5177\uff0c\u8fd8\u5c55\u793a\u4e86\u4ed6\u4eec\u5bf9\u5ba2\u6237\u9700\u6c42\u7684\u7406\u89e3\uff0c\u4f7f\u7f51\u7ad9\u65e2\u4fe1\u606f\u4e30\u5bcc\u53c8\u5f15\u4eba\u5165\u80dc\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13411 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/f6d0305919edc58bcfdc234a32579c3.png\" alt=\"\" width=\"2559\" height=\"1411\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/f6d0305919edc58bcfdc234a32579c3.png 2559w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/f6d0305919edc58bcfdc234a32579c3-300x165.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/f6d0305919edc58bcfdc234a32579c3-1024x565.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/f6d0305919edc58bcfdc234a32579c3-768x423.png 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/f6d0305919edc58bcfdc234a32579c3-1536x847.png 1536w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2024\/06\/f6d0305919edc58bcfdc234a32579c3-2048x1129.png 2048w\" sizes=\"(max-width: 2559px) 100vw, 2559px\" \/><\/p>\n<p><strong>B2B\u5185\u5bb9\u8425\u9500<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u7684 B2B \u8425\u9500\u53d6\u51b3\u4e8e\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u521b\u5efa\u4e00\u7cfb\u5217\u535a\u5ba2\u6587\u7ae0\u3001\u767d\u76ae\u4e66\u3001\u6848\u4f8b\u7814\u7a76\u548c\u89c6\u9891\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u4f9b\u4fe1\u606f\uff0c\u8fd8\u53ef\u4ee5\u5f15\u8d77 B2B \u53d7\u4f17\u7684\u5171\u9e23\u3002\u8fd9\u4e00\u7b56\u7565\u8d85\u8d8a\u4e86\u4f20\u7edf\u7684\u9500\u552e\u5ba3\u4f20\uff0c\u800c\u662f\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u548c\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5185\u5bb9\u8425\u9500\u7684\u9b45\u529b\u5728\u4e8e\u5b83\u80fd\u591f\u5438\u5f15\u53d7\u4f17\u3002\u5b83\u80fd\u7406\u89e3\u53d7\u4f17\u7684\u95ee\u9898\u548c\u6311\u6218\uff0c\u5e76\u5c06\u4f60\u7684\u4e1a\u52a1\u5448\u73b0\u4e3a\u7b54\u6848\u548c\u5e2e\u52a9\u7684\u6765\u6e90\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u7cbe\u5fc3\u5236\u4f5c\u7684\u5185\u5bb9\u53ef\u4ee5\u589e\u5f3a\u4f60\u7684 SEO \u6548\u679c\u3002\u901a\u8fc7\u4e0e\u4f60\u7684\u53d7\u4f17\u641c\u7d22\u7684\u5185\u5bb9\u4fdd\u6301\u4e00\u81f4\uff0c\u53ef\u4ee5\u5f15\u5bfc\u4ed6\u4eec\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\uff0c\u5728\u90a3\u91cc\u4ed6\u4eec\u53ef\u4ee5\u627e\u5230\u6709\u7528\u7684\u4fe1\u606f\u5e76\u4e86\u89e3\u6709\u5173\u4f60\u7684\u4ea7\u54c1\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: dashed;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><strong>\ud83d\udce2 <\/strong><span style=\"font-weight: 400;\"><strong>\u4e13\u5bb6\u63d0\u9192\uff1a<\/strong>\u5f00\u53d1\u652f\u6301\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u7684\u5185\u5bb9\uff0c\u4ece\u6fc0\u53d1\u6700\u521d\u7684\u597d\u5947\u5fc3\u5230\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u51b3\u7b56\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24469\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/1-B2B-B2C-Content-Types-Across-Buyers-Journey-Stages.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/1-B2B-B2C-Content-Types-Across-Buyers-Journey-Stages.png 1000w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/1-B2B-B2C-Content-Types-Across-Buyers-Journey-Stages-278x1024.png 278w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/1-B2B-B2C-Content-Types-Across-Buyers-Journey-Stages-768x2830.png 768w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/1-B2B-B2C-Content-Types-Across-Buyers-Journey-Stages-417x1536.png 417w, https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/12\/1-B2B-B2C-Content-Types-Across-Buyers-Journey-Stages-556x2048.png 556w\" alt=\"B2B &amp; B2C Content Types Across Buyer\u2019s Journey Stages\" width=\"850\" height=\"3132\" \/><\/h4>\n<h4><b>B2B\u5185\u5bb9\u8425\u9500\u793a\u4f8b\uff1aHubSpot Academy<\/b><\/h4>\n<p><a href=\"https:\/\/academy.hubspot.com\/\"><span style=\"font-weight: 400;\"><strong>HubSpot Academy<\/strong><\/span><\/a><span style=\"font-weight: 400;\">\u7531\u9886\u5148\u7684\u5165\u7ad9\u8425\u9500\u516c\u53f8 HubSpot \u63a8\u51fa\uff0c\u662f\u4e00\u4e2a\u4fe1\u606f\u91cf\u4e30\u5bcc\u4e14\u5f15\u4eba\u5165\u80dc\u7684 B2B \u5185\u5bb9\u8425\u9500\u7684\u7edd\u4f73\u793a\u4f8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e2a\u5e73\u53f0\u63d0\u4f9b\u5404\u79cd\u514d\u8d39\u8bfe\u7a0b\uff0c\u6db5\u76d6\u8425\u9500\u3001\u9500\u552e\u548c\u5ba2\u6237\u670d\u52a1\u7b49\u4e3b\u9898\u3002\u771f\u6b63\u8ba9\u5b83\u8131\u9896\u800c\u51fa\u7684\u662f\u83b7\u5f97\u884c\u4e1a\u8ba4\u53ef\u7684\u8ba4\u8bc1\uff0c\u53ef\u4ee5\u5927\u5927\u63d0\u5347\u4f60\u7684\u4e13\u4e1a\u5f62\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cHubSpot \u4e0d\u65ad\u66f4\u65b0\u5176\u8bfe\u7a0b\uff0c\u4ee5\u8ddf\u4e0a\u4e0d\u65ad\u53d1\u5c55\u7684\u6570\u5b57\u8425\u9500\u4e16\u754c\u3002\u4ed6\u4eec\u8fd8\u5efa\u7acb\u4e86\u4e00\u4e2a\u6d3b\u8dc3\u7684\u5728\u7ebf\u793e\u533a\uff0c\u4f60\u53ef\u4ee5\u5728\u5176\u4e2d\u53c2\u4e0e\u8ba8\u8bba\u5e76\u5411\u540c\u884c\u5b66\u4e60\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u8bfe\u7a0b\u4ee5\u4e00\u79cd\u5de7\u5999\u4f46\u6709\u6548\u7684\u65b9\u5f0f\u5c55\u793a\u4e86 HubSpot \u8f6f\u4ef6\u5de5\u5177\u7684\u5b9e\u9645\u7528\u9014\u3002\u7ed3\u679c\u5982\u4f55\uff1f\u63d0\u9ad8\u4e86\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u6548\u679c\u548c\u884c\u4e1a\u8ba4\u53ef\u5ea6\u3002HubSpot Academy \u7684\u65b9\u6cd5\u5b8c\u7f8e\u5730\u5c55\u793a\u4e86\u5982\u4f55\u901a\u8fc7\u63d0\u4f9b\u4ef7\u503c\u6765\u521b\u9020\u5fe0\u8bda\u5ea6\u3001\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\u5e76\u5728\u884c\u4e1a\u4e2d\u6811\u7acb\u4fe1\u8a89\u3002<\/span><\/p>\n<h2><strong>\u603b\u7ed3<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u5f00\u5c55 B2B \u8425\u9500\uff0c\u4f60\u53ef\u4ee5\u76f4\u63a5\u4e0e\u7406\u60f3\u7684\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\uff0c\u4f7f\u7528\u6570\u636e\u9a71\u52a8\u7684\u5206\u6790\u5b8c\u5584\u4f60\u7684\u7b56\u7565\uff0c\u4e3a\u6301\u4e45\u7684\u4e1a\u52a1\u6269\u5c55\u5960\u5b9a\u57fa\u7840\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee4\u4eba\u5174\u594b\u7684\u662f\uff1a\u5f97\u76ca\u4e8e\u6709\u6548\u7684 B2B 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