{"id":6786,"date":"2020-06-09T20:41:40","date_gmt":"2020-06-09T17:41:40","guid":{"rendered":"http:\/\/snov.io\/blog\/?p=6786"},"modified":"2022-09-19T12:55:25","modified_gmt":"2022-09-19T09:55:25","slug":"conversion-optimization-strategies-and-tools","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/conversion-optimization-strategies-and-tools\/","title":{"rendered":"\u8f6c\u5316\u7387\u63d0\u9ad8\u8be5\u600e\u4e48\u505a\uff1a\u6211\u4eec\u63d0\u4f9b\u4e86\u8f6c\u5316\u7387\u4f18\u5316\u7b56\u7565\uff0c\u5de5\u5177\u53ca\u884c\u4e1a\u5b9e\u6218\u6848\u4f8b"},"content":{"rendered":"<p>\u5f53\u6211\u7b2c\u4e00\u6b21\u8fdb\u5165\u5e02\u573a\u8425\u9500\u9886\u57df\u5de5\u4f5c\uff0c\u8bf8\u5982CRO(Conversion Rate Optimization)\u4e4b\u7c7b\u7684\u6982\u5ff5\u8ba9\u6211\u597d\u5947\u3002 \u8868\u660e\u4e0a\u542c\u8d77\u6765\uff0c\u8fd9\u4e2a\u6982\u5ff5\u5f88\u5389\u5bb3\u3002 \u4f46\u662f\uff0c\u9500\u552e\u589e\u957f\u662f\u6bcf\u4e2a\u516c\u53f8\u7684\u5f53\u52a1\u4e4b\u6025\uff0c\u800c\u8f6c\u5316\u7387\u4f18\u5316\u672c\u6765\u5c31\u662f\u4efb\u4f55\u516c\u53f8\u7684\u6700\u7ec8\u76ee\u6807\u3002\u82b1\u8d39\u4e00\u4e9b\u65f6\u95f4\u548c\u7cbe\u529b\u8fdb\u884c\u8f6c\u5316\u7387\u4f18\u5316\uff0c\u53ef\u4ee5\u6781\u5927\u5730\u63d0\u9ad8\u60a8\u7684KPI\u548c\u6574\u4f53\u4e1a\u52a1\u589e\u957f\uff0c\u8f6c\u5316\u7387\u4f18\u5316\u5e94\u8be5\u5982\u4f55\u64cd\u4f5c\uff1f\u6211\u4eec\u5c06\u5728\u8fd9\u91cc\u5e2e\u52a9\u60a8\u5165\u95e8\u3002 \u8fd9\u662f\u6211\u4eec\u7684\u8f6c\u5316\u7387\u4f18\u5316\u7b56\u7565\uff0c\u5de5\u5177\u548c\u884c\u4e1a\u6700\u4f73\u505a\u6cd5\u7684\u6c47\u7f16\uff0c\u53ef\u5e2e\u52a9\u60a8\u83b7\u5f97\u66f4\u591a\u66f4\u597d\u7684\u8f6c\u5316\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u6587\u7ae0\u76ee\u5f55<\/p>\n<ul>\n<li><a href=\"#\u4ec0\u4e48\u662f\u8f6c\u5316\uff0c\u8f6c\u5316\u7387\u548c\u8f6c\u5316\u7387\u4f18\u5316\">\u4ec0\u4e48\u662f\u8f6c\u5316\uff0c\u8f6c\u5316\u7387\u548c\u8f6c\u5316\u7387\u4f18\u5316<\/a><\/li>\n<li><a href=\"#\u4e3a\u4ec0\u4e48\u8981\u6295\u8d44\u4e8e\u8f6c\u5316\u7387\u4f18\u5316\">\u4e3a\u4ec0\u4e48\u8981\u6295\u8d44\u4e8e\u8f6c\u5316\u7387\u4f18\u5316<\/a><\/li>\n<li><a href=\"#\u4f18\u5316\uff1aCRO\u4e0eSEO\">\u4f18\u5316\uff1aCRO\u4e0eSEO<\/a><\/li>\n<li><a href=\"#\u8f6c\u5316\u7387\u4f18\u5316\u6b65\u9aa4\">\u8f6c\u5316\u7387\u4f18\u5316\u6b65\u9aa4<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"\u4ec0\u4e48\u662f\u8f6c\u5316\uff0c\u8f6c\u5316\u7387\u548c\u8f6c\u5316\u7387\u4f18\u5316\"><strong>\u4ec0\u4e48\u662f\u8f6c\u5316\uff0c\u8f6c\u5316\u7387\u548c\u8f6c\u5316\u7387\u4f18\u5316<\/strong><\/h2>\n<p>\u5728\u6211\u4eec\u5168\u9762\u8fdb\u884c\u8f6c\u5316\u7387\u4f18\u5316\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u5b9a\u4e49\u4e00\u4e0b\u8f6c\u5316\u548c\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u8f6c\u5316\u662f\u6f5c\u5728\u5ba2\u6237\u66f4\u6539\u5176\u72b6\u6001\u7684\u8fc7\u7a0b-\u4ece\u8bbf\u5ba2\u5230\u8ba2\u9605\u7528\u6237\uff0c\u4ece\u514d\u8d39\u7528\u6237\u5230\u4ed8\u8d39\u7528\u6237\uff0c\u4ece\u4ed8\u8d39\u5ba2\u6237\u5230VIP\u7528\u6237\uff0c\u7b49\u7b49\u3002\u56e0\u6b64\uff0c\u6f5c\u5728\u5ba2\u6237\u6bcf\u6b21\u66f4\u6539\u72b6\u6001 \u5230\u66f4\u9ad8\u7684\u6c34\u5e73\uff0c\u60a8\u5c06\u83b7\u5f97\u4e00\u6b21\u8f6c\u5316\u3002<\/p>\n<p>\u8f6c\u5316\u7387\u662f\u8bbf\u95ee\u7f51\u7ad9\u7684\u4eba\u4e0e\u8fdb\u884c\u8f6c\u5316\uff08\u4f8b\u5982\uff0c\u8ba2\u9605\u6216\u8d2d\u4e70\uff09\u7684\u4eba\u7684\u6bd4\u4f8b\u3002 \u8981\u8ba1\u7b97\u60a8\u7684\u8f6c\u5316\u7387\uff08\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u6b64\u7edf\u8ba1\u4fe1\u606f\u5c06\u5728\u60a8\u7684\u5206\u6790\u5de5\u5177\u4e2d\u81ea\u52a8\u8ba1\u7b97\uff09\uff0c\u60a8\u9700\u8981\u77e5\u9053\u8bbf\u95ee\u8005\u7684\u786e\u5207\u4eba\u6570\u4ee5\u53ca\u83b7\u5f97\u8f6c\u5316\u7684\u4eba\u6570\u3002 \u8fd9\u662f\u8f6c\u5316\u7387\u516c\u5f0f\uff1a<\/p>\n<blockquote>\n<h3 style=\"text-align: center;\"><em>\u8f6c\u5316\u7387=\u8f6c\u5316\u00f7\u666e\u901a\u8bbf\u95ee\u8005\u00d7100\uff05<\/em><\/h3>\n<\/blockquote>\n<p>\u4f01\u4e1a\u6ca1\u6709\u5b8c\u7f8e\u7684\u8f6c\u5316\u7387\u3002 \u672c\u8d28\u4e0a\uff0c\u4e00\u5207\u90fd\u53d6\u51b3\u4e8e\u60a8\u7684\u4e1a\u52a1\u7c7b\u578b\uff0c\u9886\u57df\u548c\u8981\u8ddf\u8e2a\u7684\u8f6c\u6362\u7c7b\u578b\uff08\u6ce8\u518c\uff0c\u8d2d\u4e70\uff0c\u5347\u7ea7\u7b49\uff09\u3002<\/p>\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u5df2\u77e5\u7814\u7a76\u8bbe\u5b9a\u67d0\u4e9b\u6807\u51c6\uff1a<\/p>\n<p>\u2714\ufe0f\u6839\u636e<a href=\"https:\/\/www.imrcorp.com\/innovative-marketing-blog\/3-percent-is-a-good-conversion-rate-for-a-new-b2b-website\">IMR\u7814\u7a76<\/a>\uff0c\u5bf9\u4e8e\u65b0\u7684B2B\u7f51\u7ad9\u800c\u8a00\uff0c3\uff05\u7684\u8f6c\u6362\u7387\u975e\u5e38\u9ad8\u3002<\/p>\n<p>\u2714\ufe0f\u5bf9\u4e8e\u8f6f\u4ef6\u548cSaaS\uff0c<a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/average-website-conversion-rates-by\">\u5e73\u5747\u8f6c\u6362\u7387<\/a>\u7ea6\u4e3a7\uff05\uff08\u8bf7\u6ce8\u610f\uff0c\u8fd9\u9879\u7814\u7a76\u662f\u5728\u8f83\u65e7\u7684\u65b9\u9762\u2013\u4ece2012\u5e74\u5f00\u59cb\uff09\u3002<\/p>\n<p>\u2714\ufe0f\u6240\u6709\u884c\u4e1a\u7684<a href=\"https:\/\/snov.io\/glossary\/conversion-rate\/\">\u5e73\u5747\u76ee\u6807\u7f51\u9875\u8f6c\u5316\u7387<\/a>\u4e3a2.35\uff05\u3002 \u4f46\u662f\uff0c\u8fd910\uff05\u7684\u516c\u53f8\u5728\u6574\u4e2a\u5e10\u6237\uff08\u4e0d\u4ec5\u662f\u76ee\u6807\u7f51\u9875\uff09\u4e0a\u7684\u8f6c\u5316\u7387\u8fbe\u523011.45\uff05\u6216\u66f4\u9ad8\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/01\/cfvghbjnkl.png\" width=\"1192\" height=\"535\" \/><\/p>\n<p>\u4f46\u662f\uff0c\u5728\u6700\u8fd1\u7684\u7814\u7a76\u4e2d\uff0c\u8de810\u4e2a\u884c\u4e1a\u7684\u76ee\u6807\u7f51\u9875\u7684\u8f6c\u5316\u7387\u4e2d\u4f4d\u6570\u4e3a4.02\uff05\uff08\u6839\u636e<a href=\"https:\/\/unbounce.com\/average-conversion-rates-landing-pages\/\">Unbounce<\/a>\u7684\u7814\u7a76\uff0c\u8be5\u7814\u7a76\u57fa\u4e8e74,551,421\u4f4d\u8bbf\u95ee\u8005\uff09\u3002<\/p>\n<p>\u8f6c\u5316\u7387\u4e0d\u4ec5\u5bf9\u4e8e\u6bcf\u4e2a\u4e1a\u52a1\u548c\u7ec6\u5206\u5e02\u573a\u90fd\u662f\u552f\u4e00\u7684\uff0c\u800c\u4e14\u5728<a href=\"https:\/\/snov.io\/blog\/awareness-consideration-decision-what-to-convert-with-at-each-stage\/\">\u9500\u552e\u8f6c\u5316\u7684\u5404\u4e2a\u9636\u6bb5<\/a>\u90fd\u662f\u552f\u4e00\u7684\u3002 \u6211\u7279\u522b\u559c\u6b22<a href=\"https:\/\/www.kalungi.com\/blog\/b2b-saas-marketing-funnel-conversion-rate-benchmarks\">Kalungi<\/a>\u57fa\u4e8e7\u5bb6B2B SaaS\u521b\u4e1a\u516c\u53f8\u63d0\u4f9b\u7684\u6570\u636e\u7684\u51c6\u786e\u6027\u3002 \u6211\u4e0d\u5efa\u8bae\u5c06\u5176\u7528\u4f5c\u57fa\u51c6\u6570\u636e\uff0c\u4f46\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u53c2\u8003\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/01\/funnel-conversion-rate-by-stage.png\" alt=\"\u7535\u5546\u8f6c\u5316\u7387\" width=\"937\" height=\"937\" \/><\/p>\n<p>\u8f6c\u5316\u7387\u4f18\u5316\u662f\u4e00\u79cd\u65e8\u5728\u901a\u8fc7\u6539\u5584\u5185\u5bb9\uff0c\u4ea7\u54c1\u7528\u6237\u4f53\u9a8c\uff0c\u8bbe\u8ba1\u548c\u4efb\u4f55\u5176\u7528\u6237\u884c\u4e3a\u8def\u5f84\u7ec6\u8282\u6765\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u7cfb\u7edf\u6027\u884c\u4e3a\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u6f5c\u5728\u5ba2\u6237\u66f4\u597d\uff0c\u66f4\u5feb\u5730\u4ece\u4e00\u4e2a\u9636\u6bb5\u8f6c\u6362\u5230\u53e6\u4e00\u4e2a\u9636\u6bb5\u3002<\/p>\n<h2 id=\"\u4e3a\u4ec0\u4e48\u8981\u6295\u8d44\u4e8e\u8f6c\u5316\u7387\u4f18\u5316\"><strong>\u4e3a\u4ec0\u4e48\u8981\u5728\u8f6c\u5316\u7387\u4f18\u5316\u4e0a\u6295\u5165<\/strong><\/h2>\n<p>\u4efb\u4f55\u8f6c\u5316\u7387\u4f18\u5316\u7b56\u7565\u7684\u4e3b\u8981\u76ee\u6807\u90fd\u662f\u4e3a\u4e86\u589e\u52a0\u6536\u5165\u3002<\/p>\n<p>CRO\u5bf9\u4e8e\u4efb\u4f55\u4e1a\u52a1\u7684\u589e\u957f\u90fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff1a\u60a8\u751a\u81f3\u53ef\u80fd\u4e0d\u4f1a\u6ce8\u610f\u5230\uff0c\u60a8\u5bf9\u62a5\u4ef7\uff0c\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ea7\u54c1\u8bbe\u8ba1\u6216\u4ea7\u54c1\u5185\u5bb9\u6240\u505a\u7684\u6bcf\u6b21\u8c03\u6574\u90fd\u662f\u5176\u4e2d\u7684\u4e00\u90e8\u5206\u3002\u90a3\u4e48\uff0c\u8f6c\u5316\u7387\u4f18\u5316\uff08\u6536\u76ca\u4e4b\u5916\uff09\u7a76\u7adf\u80fd\u6539\u5584\u4ec0\u4e48\u5462\uff1f<\/p>\n<p><strong>1.\u91cd\u5927\u7528\u6237\u4f53\u9a8c\u6539\u5584\u3002<\/strong><br \/>\nCRO\u7684\u4e3b\u8981\u65b9\u9762\u4e4b\u4e00\u662f\u901f\u5ea6-\u6f5c\u5728\u5ba2\u6237\u8f6c\u6362\u6240\u9700\u7684\u65f6\u95f4\u3002\u8f6c\u6362\u7684\u4e3b\u8981\u969c\u788d\u4e4b\u4e00\u662f\u7cdf\u7cd5\u7684\u7528\u6237\u4f53\u9a8c\u3002\u901a\u8fc7\u8f6c\u6362\u7387\u4f18\u5316\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u6574\u4e2a\u7528\u6237\u4f53\u9a8c-\u4ece\u54ea\u4e2a\u6b65\u9aa4\u5f00\u59cb\uff0c\u7528\u6237\u7684\u884c\u4e3a\u8def\u5f84\u53d1\u751f\u4e86\u963b\u788d\u3002\u7528\u6237\u4f53\u9a8c\u8d8a\u987a\u7545\uff0c\u4ed6\u4eec\u5c31\u8d8a\u80fd\u5c06\u60a8\u89c6\u4e3a\u7406\u60f3\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p><strong>2.\u5ba2\u6237\u7559\u5b58\u7387\u7684\u589e\u957f\u3002<\/strong><br \/>\n\u6211\u4eec\u5df2\u7ecf\u4e0d\u6b62\u4e00\u6b21\u5730\u8c08\u5230\u4e86\u4e3a\u4ec0\u4e48\u5ba2\u6237\u7559\u5b58\u4f1a\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u589e\u957f\uff1a<\/p>\n<ul>\n<li>\u83b7\u5f97\u65b0\u5ba2\u6237\u7684\u6210\u672c\u662f\u4fdd\u7559\u73b0\u6709\u5ba2\u6237\u7684<a href=\"https:\/\/go.forrester.com\/what-it-means\/ep04-rethinking-customer-loyalty\/\">5\u500d<\/a>\u3002<\/li>\n<li>\u4fdd\u7559\u7387\u4ec5\u589e\u52a05\uff05\uff0c<a href=\"https:\/\/hbswk.hbs.edu\/archive\/the-economics-of-e-loyalty\">\u5229\u6da6\u5c31\u4f1a\u589e\u52a025-95\uff05<\/a>\u3002<\/li>\n<li>\u60a8\u5356\u7ed9\u65b0\u5ba2\u6237\u7684\u673a\u4f1a\u53ea\u67095-20\uff05\u3002\u5411<a href=\"https:\/\/www.forbes.com\/sites\/patrickhull\/2013\/12\/06\/tools-for-entrepreneurs-to-retain-clients\/#5a69f3ea2443\">\u73b0\u6709\u5ba2\u6237\u9500\u552e\u7684\u673a\u4f1a<\/a>\u662f60-70\uff05\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u60a8\u7684\u8f6c\u5316\u7387\u4f18\u5316\u7b56\u7565\u4e5f\u6beb\u65e0\u7591\u95ee\u4e5f\u4f1a\u63d0\u5347\u60a8\u7684\u5ba2\u6237\u7684\u7559\u5b58\u7387\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/01\/customer-retention-results-CRO.png\" alt=\"\u63d0\u5347\u5ba2\u6237\u7559\u5b58\" width=\"985\" height=\"682\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u7528\u6237\u548c<a href=\"https:\/\/snov.io\/glossary\/churn-rate\/\">\u5ba2\u6237\u6d41\u5931<\/a>\u7684\u539f\u56e0\u6709\u5f88\u591a\uff0c\u4f46SaaS\u516c\u53f8\u7684\u4e09\u5927\u9886\u5148\u56e0\u7d20\uff08\u5360\u6240\u6709\u6848\u4f8b\u768453\uff05\uff09\u662f\uff1a\u5ba2\u6237\u8d2d\u4e70\u4f53\u9a8c\u4e0d\u4f73\uff0823\uff05\uff09\uff0c\u5ba2\u6237\u5173\u7cfb\u8584\u5f31\uff0816\uff05\uff09\u548c\u5ba2\u6237\u670d\u52a1\u4e0d\u4f73\uff0814\uff05\uff09 \u3002 \u6240\u6709\u8fd9\u4e9b\u95ee\u9898\u90fd\u53ef\u4ee5\u901a\u8fc7\u5927\u591a\u6570CRO\u7b56\u7565\u89e3\u51b3\uff0c\u5982\u679c\u60a8\u7684\u7279\u5b9a\u7b56\u7565\u6ca1\u6709\u89e3\u51b3\uff0c\u8bf7\u82b1\u4e9b\u65f6\u95f4\u9996\u5148\u6539\u5584\u8fd9\u4e9b\u7b56\u7565\uff0c\u4ee5\u663e\u7740\u63d0\u9ad8\u60a8\u7684\u5ba2\u6237\u7559\u5b58\u7387\u3002\u8fd9 \u975e\u5e38\u503c\u5f97\u3002<\/p>\n<p><strong>3.\u66f4\u591a\u7684\u6d41\u91cf\u3002<\/strong><br \/>\n\u60a8\u7684\u7f51\u7ad9\u8d8a\u597d\uff0c\u60a8\u5728\u9996\u9875\u4e0a\u6392\u540d\u7684\u673a\u4f1a\u5c31\u8d8a\u9ad8\u3002\u5b9e\u9645\u4e0a\uff0c\u6240\u6709\u6d41\u91cf\u768488\uff05\u90fd\u6d41\u5411\u4e86\u9996\u9875\u4e0a\u7684\u6d41\u91cf\uff0842.3\uff05\u7684\u7528\u6237\u9009\u62e9\u4e86\u7b2c\u4e00\u4e2a\u7ed3\u679c\uff09\u3002\u9996\u9875\u4e0a\u7684\u6392\u540d\u6709\u5f88\u591a\uff0c\u4f46\u662f\u9ad8\u8f7d\u5165\u901f\u5ea6\uff0c\u826f\u597d\u7684\u76ee\u6807\u7f51\u9875\u5185\u5bb9\uff0c\u8f83\u4f4e\u7684\u8df3\u51fa\u7387\u548c\u8f83\u9ad8\u7684\u9875\u9762\u505c\u7559\u65f6\u95f4\u662f\u5728\u8f6c\u5316\u7387\u4f18\u5316\u8fc7\u7a0b\u4e2d\u4e5f\u5f97\u5230\u6539\u5584\u7684\u4e00\u4e9b\u6700\u91cd\u8981\u56e0\u7d20\u3002\u5728\u589e\u52a0\u6d41\u91cf\u7684\u540c\u65f6\u63d0\u9ad8\u8f6c\u5316\u7387\u662f\u5b8c\u7f8e\u7684\u7b56\u7565\u3002<\/p>\n<p><strong>4.\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/strong><br \/>\n\u8f6c\u5316\u7387\u8d8a\u9ad8\u2013\u5168\u9762\u7684\u6295\u8d44\u56de\u62a5\u7387\u5c31\u8d8a\u9ad8\u3002\u6267\u884cCRO\u540e\uff0c\u60a8\u7684\u4ed8\u8d39\u5e7f\u544a\uff0c\u7535\u5b50\u90ae\u4ef6\u548c\u6240\u6709\u5176\u4ed6\u7c7b\u578b\u7684\u5e7f\u544a\u7cfb\u5217\u5c06\u53d8\u5f97\u66f4\u52a0\u6709\u56de\u62a5\u7387\u3002\u60a8\u53ef\u80fd\u4f1a\u95ee\uff0c\u5229\u6da6\u5982\u4f55\uff1f<a href=\"https:\/\/venturebeat.com\/2015\/04\/17\/brands-increase-roi-by-223-using-this-one-tactic\/\">\u5e73\u5747223\uff05\u7684ROI<\/a>\u542c\u8d77\u6765\u5982\u4f55\uff1f\u8f6c\u5316\u7387\u4f18\u5316\u5de5\u5177\u786e\u5b9e\u53ef\u4ee5\u8fbe\u5230\u5176\u5ba3\u79f0\u7684\u6548\u679c\uff0c\u5176\u4e2d\u67095\uff05\u7684\u53d7\u8bbf\u8005\u8868\u793aROI\u589e\u957f\u4e861000\uff05\u4ee5\u4e0a\u3002<\/p>\n<p><strong>5.\u6210\u672c\u6548\u76ca\u3002<\/strong><br \/>\n\u6211\u4e0d\u786e\u5b9a\u6211\u4eec\u5728\u8fd9\u91cc\u6240\u8bf4\u7684\u8bdd\u5c1a\u672a\u63d0\u53ca\uff0c\u4f46\u5728\u53e6\u4e00\u70b9\u63d0\u53ca\u6210\u672c\u6548\u76ca\u4ecd\u7136\u5f88\u91cd\u8981\u3002\u8bb8\u591a\u8f6c\u6362\u7387\u4f18\u5316\u6b65\u9aa4\u51e0\u4e4e\u4e0d\u9700\u8981\u82b1\u8d39\u4efb\u4f55\u6210\u672c\uff0c\u4f46\u7ed3\u679c\u5374\u662f\u60ca\u4eba\u7684\u3002\u4f46\u662f\uff0c\u5982\u679c\u6bcf\u4e00\u5206\u94b1\u90fd\u5bf9\u60a8\u7684\u4e1a\u52a1\u6709\u7528\uff0c\u5219\u53ef\u4ee5\u5c1d\u8bd5\u4f7f\u7528\u4e00\u4e9b<a href=\"https:\/\/snov.io\/glossary\/conversion-rate-optimization\/#tools\">\u514d\u8d39\u7684CRO\u5de5\u5177<\/a>\u3002<\/p>\n<h2 id=\"\u4f18\u5316\uff1aCRO\u4e0eSEO\"><strong>\u4f18\u5316\uff1aCRO\u4e0eSEO<\/strong><\/h2>\n<p>\u8425\u9500\u4eba\u5458\u901a\u5e38\u4e0d\u786e\u5b9a\u54ea\u79cd\u4f18\u5316\u5bf9\u4ed6\u4eec\u6765\u8bf4\u66f4\u91cd\u8981-CRO\u6216SEO\u3002\u5176\u5b9e\uff0c\u6211\u4eec\u4e0d\u5e94\u8be5\u5728\u8fd9\u91cc\u611f\u5230\u56f0\u60d1\uff0c\u5b83\u4eec\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u4e24\u4ef6\u4e8b\u3002\u8f6c\u5316\u7387\u4f18\u5316\u7740\u91cd\u4e8e\u589e\u52a0\u8f6c\u5316\u6b21\u6570\uff0c\u800c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u76ee\u6807\u662f\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u4e0a\u6392\u540d\u66f4\u9ad8\uff0c\u4ece\u800c\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u5927\u91cf\u6d41\u91cf\u3002<\/p>\n<p>\u6211\u4eec\u5f3a\u70c8\u5efa\u8bae\u540c\u65f6\u4f7f\u7528\u8fd9\u4e24\u79cd\u65b9\u6cd5\uff0c\u4ee5\u5b9e\u73b0\u6211\u4eec\u524d\u9762\u63d0\u5230\u7684\u9ad8\u6d41\u91cf\/\u9ad8\u8f6c\u5316\u7387\u7684\u5b8c\u7f8e\u7ec4\u5408\u7b56\u7565\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5fc5\u987b\u9009\u62e9\u2013\u8bf7\u4ed4\u7ec6\u67e5\u770b\u6700\u57fa\u672c\u7684KPI\u3002\u5982\u679c\u60a8\u60f3\u589e\u52a0\u6d41\u91cf\uff0c\u8bf7\u4e13\u6ce8\u4e8eSEO\uff1b\u5982\u679c\u6d41\u91cf\u5f88\u9ad8\u4f46\u7f3a\u4e4f\u8f6c\u5316\uff0c\u8bf7\u5173\u6ce8CRO\u3002<\/p>\n<p>\u8be5\u9009\u62e9\u8fd8\u53ef\u80fd\u53d6\u51b3\u4e8e\u60a8\u5f53\u524d\u7684\u8f6c\u5316\u7387\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u4f7f\u7528<a href=\"https:\/\/www.invespcro.com\/blog\/what-is-conversion-rate-optimization\/\">Invesp<\/a>\u7684\u4e00\u4e9b\u597d\u7684\u7ecf\u9a8c\u6cd5\u5219\uff1a\u5982\u679c\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u76ee\u6807\u7f51\u9875\u6216\u7f51\u7ad9\u6bcf\u6708\u83b7\u5f97\u4e0d\u5230200\u6b21\u8f6c\u5316\uff0c\u8bf7\u7740\u91cd\u901a\u8fc7SEO\u83b7\u5f97\u66f4\u591a\u6d41\u91cf\u3002\u5bf9\u4e8e\u8f6c\u6362\u7387\u4f18\u5316\u6240\u5fc5\u9700\u7684A \/ B\u6d4b\u8bd5\uff0c\u60a8\u5c06\u9700\u8981\u5b83\uff0c\u800c200\u6b21\u8f6c\u6362\u4e0d\u8db3\u4ee5\u957f\u671f\u7a33\u5b9a\u7684\u6536\u76ca\u3002\u901a\u8fc7200\u591a\u6b21\u8f6c\u5316\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u901a\u8fc7A \/ B\u6d4b\u8bd5\u6765\u4f18\u5316\u60a8\u7684\u8f6c\u5316\u7387\u3002\u5982\u679c\u60a8\u5728\u8fbe\u5230\u6bcf\u67081000\u6b21\u8f6c\u6362\u4e4b\u524d\u4ecd\u4e0d\u4e13\u6ce8\u4e8eCRO\uff0c\u8bf7\u5c3d\u5feb\u8fdb\u884c\u3002\u591a\u6570\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u4eba\u90fd\u662f\u51fa\u4e8e\u8d2d\u4e70\u610f\u5411\u800c\u6253\u5f00\u5b83\u7684\uff0c\u5982\u679c\u60a8\u4e0d\u5173\u6ce8CRO\uff0c\u5c31\u4f1a\u63aa\u65bd\u5f88\u591a\u6210\u4ea4\u7684\u673a\u4f1a\u3002<\/p>\n<h2 id=\"\u8f6c\u5316\u7387\u4f18\u5316\u6b65\u9aa4\"><strong>\u8f6c\u5316\u7387\u4f18\u5316\u7b56\u7565\u6b65\u9aa4<\/strong><\/h2>\n<p>\u7f57\u9a6c\u4e0d\u662f\u4e00\u5929\u5efa\u6210\u7684\u3002\u4f18\u5316\u8f6c\u5316\u7387\u975e\u5e38\u8017\u65f6\uff0c\u6240\u6709\u90e8\u95e8\u90fd\u5c06\u53c2\u4e0e\u8be5\u8fc7\u7a0b\u3002\u6211\u4eec\u975e\u5e38\u559c\u6b22Moz\u4e0a\u53d1\u5e03\u7684<a href=\"https:\/\/moz.com\/blog\/the-definitive-howto-for-conversion-rate-optimization\">CRO\u6846\u67b6<\/a>\uff0c\u5b83\u662f\uff1a<\/p>\n<h3><strong>\u6b65\u9aa41.\u7814\u7a76\u4e0e\u5206\u6790<\/strong><\/h3>\n<p><strong>\u7ad9\u5728\u5ba2\u6237\u3001\u7528\u6237\u7684\u89d2\u5ea6\u601d\u8003\u95ee\u9898\uff1a<\/strong><br \/>\n\u60a8\u53ef\u80fd\u5e38\u5e38\u5ffd\u7565\uff0c\u5b9e\u9645\u4e0a\uff0c\u60a8\u5bf9\u5ba2\u6237\u548c\u7f51\u7ad9\u7684\u4e86\u89e3\u5e76\u4e0d\u6bd4\u5ba2\u6237\u66f4\u591a\u3002\u56e0\u6b64\uff0c\u7ad9\u5728\u5ba2\u6237\u7684\u89d2\u5ea6\u601d\u8003\u5f88\u91cd\u8981\u2013\u5c1d\u8bd5\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u622a\u5c4f\u6216\u8bb0\u5f55\u8fc7\u7a0b\u3002\u5c1d\u8bd5\u4ee5\u771f\u5b9e\u5ba2\u6237\u7684\u65b9\u5f0f\u4f7f\u7528\u5b83\u3002<\/p>\n<p><strong>\u5728Google Analytics\uff08\u5206\u6790\uff09\u4e2d\u8bbe\u7f6e\u76ee\u6807\u548c\u6e20\u9053\uff1a<\/strong><br \/>\n\u6b63\u786e\u8bbe\u7f6e\u8fd9\u4e9b\u8bbe\u7f6e\u5c06\u5411\u60a8\u663e\u793a\u4e22\u5931\u6d41\u91cf\u7684\u7528\u6237\u8def\u5f84\u7ed3\u70b9\u4ee5\u53ca\u6539\u5584\u7684\u673a\u4f1a\u3002<a href=\"https:\/\/www.webfx.com\/blog\/web-design\/google-analytics-in-depth-goals-and-funnels\/\">\u672c\u6587<\/a>\u53ef\u80fd\u4f1a\u5e2e\u52a9\u60a8\u3002<\/p>\n<p><strong>\u4f7f\u7528\u66f4\u591a\u5de5\u5177\u6765\u5206\u6790\u60a8\u7684\u7f51\u7ad9\uff1a<\/strong><br \/>\n\u4f7f\u7528Crazy Egg\u4e4b\u7c7b\u7684\u5de5\u5177\u67e5\u770b\u60a8\u7f51\u7ad9\u7684\u70ed\u529b\u56fe\uff0c\u5e76\u5206\u6790\u54ea\u4e9b\u533a\u57df\u83b7\u5f97\u6700\u591a\u70b9\u51fb\u3002\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u5177\u6709\u591a\u79cd\u5de5\u5177\u7684ClickTale\uff0c\u4ee5\u67e5\u770b\u8bbf\u95ee\u8005\u7684\u6eda\u52a8\u8ddd\u79bb\uff0c\u67e5\u770b\u8bb0\u5f55\u7684\u7528\u6237\u4f1a\u8bdd\u4ee5\u53ca\u5bfc\u81f4\u8bbf\u95ee\u8005\u653e\u5f03\u9875\u9762\u7684\u539f\u56e0\u3002<\/p>\n<p><strong>\u8fdb\u884c\u53ef\u7528\u6027\u6d4b\u8bd5\uff1a<\/strong><br \/>\n\u8bf8\u5982UserTesting.com\u4e4b\u7c7b\u7684\u53ef\u7528\u6027\u6d4b\u8bd5\u4eba\u5458\u4ef7\u683c\u5408\u7406\uff0c\u5feb\u901f\uff0c\u5e76\u4e14\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u53ef\u7528\u6027\u3002<\/p>\n<p><strong>\u8c03\u67e5\u5ba2\u6237\uff1a<\/strong><br 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