{"id":7082,"date":"2020-07-13T07:59:30","date_gmt":"2020-07-13T04:59:30","guid":{"rendered":"http:\/\/snov.io\/blog\/?p=7082"},"modified":"2023-01-27T10:18:27","modified_gmt":"2023-01-27T07:18:27","slug":"color-use-guide-in-email-marketing","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/color-use-guide-in-email-marketing\/","title":{"rendered":"\u8425\u9500\u90ae\u4ef6\u4e2d\u7684\u989c\u8272\u4f7f\u7528\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<p>\u5728\u5927\u578b<a href=\"https:\/\/snovio.cn\/email-drip-campaigns\">\u90ae\u4ef6\u8425\u9500<\/a>\u4e2d\uff0c\u6bcf\u4e2a\u7ec6\u8282\u90fd\u4f1a\u5f71\u54cd\u90ae\u4ef6\u7684\u6027\u80fd\u3002 \u5176\u4e2d\uff0c\u989c\u8272\u5728\u5ba2\u6237\u5f00\u53d1\u4fe1\u4e2d\u7684\u5e94\u7528\u4e5f\u4f1a\u6709\u6df1\u523b\u7684\u5f71\u54cd\u3002 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href=\"#\u4fdd\u6301\u7b80\u6d01\">\u4fdd\u6301\u7b80\u6d01<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"\u90ae\u4ef6\u8425\u9500\u4e2d\u7684\u8272\u5f69\u5fc3\u7406\u5b66\">\u90ae\u4ef6\u8425\u9500\u4e2d\u7684\u8272\u5f69\u5fc3\u7406\u5b66<\/h2>\n<p>\u989c\u8272\u901a\u5e38\u662f\u51b3\u5b9a\u90ae\u4ef6\u8425\u9500\u6210\u529f\u4e0e\u5426\u7684\u5f3a\u6709\u529b\u5de5\u5177\u4e4b\u4e00\uff0c\u4f46\u5f88\u5c11\u4eba\u4f1a\u610f\u8bc6\u5230\u8fd9\u4e00\u70b9\u5e76\u5bf9\u989c\u8272\u8fdb\u884c\u6709\u6548\u8fd0\u7528\u3002 \u989c\u8272\u5bf9\u4eba\u7684\u5fc3\u7406\u5f71\u54cd\u5df2\u7ecf\u7814\u7a76\u4e86\u6570\u5341\u5e74\uff0c\u4f46\u4ecd\u7136\u6bcf\u5e74\u90fd\u4f1a\u53d1\u73b0\u65b0\u4e8b\u7269\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5728\u8425\u9500\u73af\u5883\u4e2d\uff0c\u6570\u636e\u5728\u4e0d\u65ad\u53d8\u5316\u3002 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width=\"996\" height=\"787\" \/><\/p>\n<p>\u6839\u636e\u4e0a\u8ff0\u7814\u7a76\uff0c\u67d0\u4e9b\u989c\u8272\u7528\u4e8e\u786e\u5b9a\u7c7b\u578b\u7684\u8d2d\u4e70\u8005\uff1a\u7ea2\u8272\uff0c\u6a59\u8272\uff0c\u9ed1\u8272\u548c\u5b9d\u84dd\u8272\u7528\u4e8e\u51b2\u52a8\u8d2d\u7269\u8005\uff1b \u6d77\u519b\u84dd\u548c\u84dd\u7eff\u8272\u9002\u5408\u9884\u7b97\u6709\u9650\u7684\u8d2d\u7269\u8005\uff1b \u7c89\u8272\uff0c\u73ab\u7470\u548c\u5929\u84dd\u8272\uff0c\u9002\u5408\u4f20\u7edf\u6d88\u8d39\u8005\u3002<\/p>\n<h2 id=\"\u5728\u90ae\u4ef6\u4e2d\u4f7f\u7528\u989c\u8272\">\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4f7f\u7528\u989c\u8272<\/h2>\n<h3>\u767d\u8272<\/h3>\n<p><em>\u7eaf\u5ea6\u4e0e\u72ec\u7acb\u6027<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3859 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-11.png\" alt=\"Colors In Email Marketing\" width=\"1000\" height=\"100\" 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src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-12-1.png\" alt=\"Colors In Email Marketing\" width=\"1000\" height=\"100\" \/><\/p>\n<p>\u9ed1\u8272\u8c61\u5f81\u7740\u529b\u91cf\uff0c\u6743\u5a01\uff0c\u5962\u534e\u548c\u4f18\u96c5\uff0c\u6240\u4ee5\u9ed1\u8272\u901a\u5e38\u4e0e\u8bf8\u5982\u6c7d\u8f66\u3001\u5962\u4f88\u54c1\u4e4b\u7c7b\u7684\u7269\u54c1\u76f8\u5173\u8054\u3002 \u4f46\u662f\uff0c\u5982\u679c\u592a\u591a\u9ed1\u8272\u7684\u8bdd\uff0c\u5b83\u53ef\u80fd\u4f1a\u5524\u8d77\u4e00\u79cd\u672a\u77e5\u611f\u5e76\u8f6c\u5316\u4e3a\u8d1f\u9762\u542b\u4e49\u3002 \u56e0\u6b64\uff0c\u8bf7\u8c28\u614e\u4f7f\u7528\u5b83\uff0c\u4ee5\u514d\u4f7f\u63a5\u6536\u8005\u4e0d\u77e5\u6240\u63aa\u3002 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\u5982\u679c\u60a8\u6240\u6709\u7684\u90ae\u4ef6\u6587\u672c\u5747\u4e3a\u7ea2\u8272\uff0c\u5219\u5bf9\u60a8\u7684CTA\u6ca1\u6709\u5e2e\u52a9\u3002 \u522b\u5fd8\u4e86\u5bf9A \/ B\u8fdb\u884c\u989c\u8272\u6d4b\u8bd5\u3002<\/p>\n<p>\u63d0\u793a\uff1a\u5728\u7535\u5b50\u90ae\u4ef6\u914d\u8272\u65b9\u6848\u4e2d\uff0c\u4f7f\u7528\u7ea2\u8272\u53ef\u4f7fCTA\u8131\u9896\u800c\u51fa\u3002 \u5f53\u4e0e\u6700\u57fa\u672c\u7684\u989c\u8272\uff08\u5982\u767d\u8272\u548c\u7070\u8272\u9634\u5f71\uff09\u7ed3\u5408\u4f7f\u7528\u65f6\uff0c\u7ea2\u8272\u6548\u679c\u6700\u4f73\u3002<\/p>\n<h3>\u84dd\u8272<\/h3>\n<p><em>\u5b89\u5168\u6027\u4e0e\u53ef\u9760\u6027<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3862\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-5.png\" alt=\"Colors In Email Marketing\" width=\"1000\" height=\"100\" \/><\/p>\n<p>\u84dd\u8272\u5e26\u6765\u9547\u5b9a\u6548\u679c\u3002 \u5b83\u4e3b\u8981\u8868\u73b0\u51fa\u4e00\u79cd\u5b81\u9759\uff0c\u5b89\u5168\uff0c\u53ef\u9760\uff0c\u81ea\u4fe1\u548c\u7a33\u5b9a\u7684\u611f\u89c9\u3002 \u4f46\u662f\uff0c\u6839\u636e\u60a8\u7684\u4e1a\u52a1\uff0c\u4f7f\u7528\u84dd\u8272\u53ef\u80fd\u9002\u5f97\u5176\u53cd\u3002 \u4f8b\u5982\uff0c\u98df\u54c1\u884c\u4e1a\u4e0d\u8981\u4f7f\u7528\u84dd\u8272\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u6291\u5236\u98df\u6b32\u3002 \u4f46\u84dd\u8272\u53ef\u4ee5\u5e7f\u6cdb\u7528\u4e8e\u9ad8\u79d1\u6280\u4ea7\u54c1\u4ee5\u53ca\u4e0e\u667a\u529b\u76f8\u5173\u7684\u4efb\u4f55\u4e1a\u52a1\u3002<\/p>\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u84dd\u8272\u5df2\u88ab\u8bc1\u660e\u662f\u7537\u5973\u4e4b\u95f4\u6700\u53d7\u6b22\u8fce\u7684\u989c\u8272\u3002<\/p>\n<p><strong>\u63d0\u793a<\/strong>\uff1a\u5982\u679c\u60a8\u60f3\u8ba9\u5ba2\u6237\u5b89\u5fc3\u5e76\u8bf4\u670d\u4ed6\u4eec\u503c\u5f97\u4fe1\u8d56\u548c\u53ef\u9760\uff0c\u8bf7\u4f7f\u7528\u84dd\u8272\u3002 \u4f46\u662f\u8bf7\u8c28\u614e\u4f7f\u7528-\u8fc7\u591a\u7684\u84dd\u8272\u4f1a\u8ba9\u4eba\u611f\u5230\u51b7\u6de1\u548c\u4e0d\u53cb\u597d\u3002<\/p>\n<h3>\u7eff\u8272<\/h3>\n<p><em>\u5b81\u9759\u4e0e\u548c\u5e73<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3863\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-7.png\" alt=\"Colors In Email Marketing\" width=\"1000\" height=\"100\" \/><\/p>\n<p>\u5c31\u50cf\u90ae\u4ef6\u8425\u9500\u4e2d\u7684\u8bb8\u591a\u989c\u8272\u4e00\u6837\uff0c\u7eff\u8272\uff0c\u84dd\u8272\u548c\u767d\u8272\u4ee3\u8868\u4e86\u5b81\u9759\u4e0e\u5b89\u5b81\u3002 \u5b83\u8fd8\u4f20\u8fbe\u653e\u677e\u548c\u4fdd\u62a4\uff0c\u6e05\u65b0\u548c\u6539\u5584\u7684\u611f\u89c9\u3002 \u901a\u5e38\uff0c\u6b64\u989c\u8272\u7528\u4e8e\u5ba3\u4f20\u4e0e\u5065\u5eb7\u76f8\u5173\u7684\u6240\u8c13\u201c\u7eff\u8272\u201d\u4ea7\u54c1\u3002<\/p>\n<p>\u7eff\u8272\u662f\u5927\u81ea\u7136\u7684\u989c\u8272\uff0c\u5177\u6709\u8212\u7f13\u7684\u4f5c\u7528\uff0c\u53ef\u4ee5\u4ea7\u751f\u79ef\u6781\u7684\u8054\u60f3\uff0c\u751a\u81f3\u5f71\u54cd\u6291\u90c1\u3002 \u7eff\u8272\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u6ca1\u6709\u73af\u5883\u610f\u4e49\uff0c\u7eff\u8272\u662f\u91d1\u94b1\u7684\u989c\u8272\uff0c\u56e0\u6b64\u901a\u5e38\u7528\u6765\u8868\u793a\u91d1\u878d\u8d22\u5bcc\u548c\u589e\u957f\u3002<\/p>\n<p><strong>\u63d0\u793a\uff1a<\/strong>\u8bf7\u6ce8\u610f\u989c\u8272\u6e10\u53d8\uff0c\u56e0\u4e3a\u6700\u5c0f\u7684\u8272\u8c03\u6216\u8272\u8c03\u53d8\u5316\u4f1a\u4ea7\u751f\u5168\u65b0\u7684\u542b\u4e49\u3002 \u4f8b\u5982\uff0c\u9ec4\u7eff\u8272\u4e0e\u75be\u75c5\u548c\u6df7\u4e71\u6709\u5173\uff1b \u6df1\u7eff\u8272\u8868\u793a\u8d2a\u5a6a\u548c\u6cae\u4e27\u3002 \u5982\u679c\u60a8\u6e34\u671b\u8ba9\u60a8\u7684\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u9192\u6765\uff0c\u653e\u677e\u8eab\u5fc3\u5e76\u505a\u51fa\u51b3\u5b9a\uff0c\u8bf7\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4f7f\u7528\u7eff\u8272\u3002<\/p>\n<h3>\u9ec4\u8272\u548c\u6a59\u8272<\/h3>\n<p>\u5e78\u798f<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3865\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-8.png\" alt=\"Happiness and economy\" width=\"1000\" height=\"100\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3864\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-9.png\" alt=\"Happiness and economy\" width=\"1000\" height=\"100\" \/><\/p>\n<p>\u6211\u51b3\u5b9a\u5c06\u8fd9\u4e9b\u989c\u8272\u4e00\u8d77\u5c55\u793a\uff0c\u56e0\u4e3a\u5b83\u4eec\u540c\u6837\u9633\u5149\u660e\u5a9a\uff0c\u65e2\u53ef\u4ee5\u8425\u9020\u79ef\u6781\u7684\u5fc3\u60c5\uff0c\u53c8\u53ef\u4ee5\u7528\u4e8e\u76f8\u540c\u7684\u76ee\u7684\u3002 \u4ed6\u4eec\u7ed9\u4eba\u4ee5\u6e29\u6696\u5f00\u6717\u7684\u611f\u89c9\uff0c\u521b\u9020\u529b\u548c\u70ed\u60c5\uff0c\u9b45\u529b\u548c\u6d3b\u529b\u3002 \u8fd9\u4e9b\u989c\u8272\u5f88\u660e\u4eae\uff0c\u5728\u6df1\u8272\u80cc\u666f\u4e0a\u4e5f\u9002\u5408\uff0c\u6240\u4ee5\u4f60\u4f1a\u53d1\u73b0\u8bb8\u591a\u8def\u6807\u90fd\u7528\u8fd9\u4e9b\u989c\u8272\u8bbe\u8ba1\u7684\u539f\u56e0\u3002 \u8fd9\u4e9b\u989c\u8272\u80fd\u5c06\u4f7f\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u90ae\u4ef6\u4e2d\u6700\u91cd\u8981\u7684\u5185\u5bb9\u4e0a\u3002<\/p>\n<p>\u4f46\u662f\u8981\u5c0f\u5fc3\u5b83\u4eec\u7684\u6f5c\u5728\u8d1f\u9762\u6548\u5e94\uff1a\u5b83\u4eec\u4f1a\u8bf1\u53d1\u6b3a\u9a97\u548c\u75be\u75c5\u7684\u611f\u89c9\u3002 \u6b64\u5916\uff0c\u6709\u65f6\u9ec4\u8272\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u5e7c\u7a1a\u4e14\u4e0d\u7a33\u5b9a\u7684\u989c\u8272\uff0c\u56e0\u6b64\u5728\u4f7f\u7528\u8fd9\u79cd\u989c\u8272\u505a\u5e7f\u544a\u8c6a\u534e\u4ea7\u54c1\u65f6\u8981\u683c\u5916\u5c0f\u5fc3\u3002<\/p>\n<p><strong>\u63d0\u793a<\/strong>\uff1a\u8bf7\u540c\u65f6\u4f7f\u7528\u660e\u4eae\u7684\u9ec4\u8272\u548c\u6a59\u8272\uff0c\u56e0\u4e3a\u5b83\u4eec\u88ab\u8ba4\u4e3a\u5f15\u4eba\u6ce8\u76ee\u5e76\u4e14\u4ee3\u8868\u4fbf\u5b9c\uff0c\u5438\u5f15\u4e86\u51b2\u52a8\u7684\u8d2d\u4e70\u8005\u3002<\/p>\n<h3>\u7d2b\u8272<\/h3>\n<p><em>\u5962\u534e\u4e0e\u521b\u610f<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3866\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-10.png\" alt=\"Colors In Email Marketing\" width=\"1000\" height=\"100\" \/><\/p>\n<p>\u7d2b\u8272\u662f\u4eba\u9020\u8272\u3002 \u5b83\u66fe\u88ab\u7528\u4e8e\u56fd\u738b\u7684\u957f\u888d\uff0c\u4ee5\u7a81\u663e\u5176\u4f18\u8d8a\u6027\uff0c\u7d2b\u8272\u901a\u5e38\u4ee3\u8868\u7740\u5962\u4f88\uff0c\u7687\u5ba4\uff0c\u7f8e\u4e3d\u548c\u8d22\u5bcc\u3002 \u53e6\u4e00\u4e2a\u542b\u4e49\u662f\u521b\u9020\u529b\u3002 \u5982\u679c\u60a8\u7684\u54c1\u724c\u5177\u6709\u521b\u9020\u529b\uff0c\u90a3\u4e48\u60a8\u7edd\u5bf9\u5e94\u8be5\u5c1d\u8bd5\u4f7f\u7528\u5b83\u4f5c\u4e3a\u4f01\u4e1a\u8272\u5f69\u3002 \u5982\u679c\u60a8\u5c06\u7d2b\u8272\u8bbe\u4e3a\u54c1\u724c\u989c\u8272\uff0c\u5219\u6240\u6709\u7535\u5b50\u90ae\u4ef6\u90fd\u5c06\u53d8\u5f97\u6613\u4e8e\u8bc6\u522b\u3002<\/p>\n<p>\u4e3a\u4e86\u5f3a\u8c03\u60a8\u54c1\u724c\u7684\u4f18\u8d8a\u6027\u548c\u5a01\u4fe1\uff0c\u5c06\u7d2b\u8272\u4e0e\u9ec4\u8272\u6216\u91d1\u9ec4\u8272\u76f8\u7ed3\u5408-\u4f20\u7edf\u4e0a\u662f\u7687\u6743\u7684\u989c\u8272\u7ec4\u5408\u3002<\/p>\n<p><strong>\u63d0\u793a<\/strong>\uff1a\u4f7f\u7528\u7d2b\u8272\u8212\u7f13\u548c\u9547\u5b9a\u8bfb\u8005\uff0c\u5e76\u63d0\u4f9b\u7687\u5bb6\u670d\u52a1\u7684\u5e7b\u89c9\u3002 \u907f\u514d\u4f7f\u7528\u6df1\u7d2b\u8272\uff0c\u56e0\u4e3a\u5b83\u4f1a\u5f15\u8d77\u6cae\u4e27\uff0c\u6000\u65e7\u7684\u611f\u89c9\u548c\u60b2\u4f24\u3002<\/p>\n<h2 id=\"\u5c1d\u8bd5\u5728\u90ae\u4ef6\u8425\u9500\u4e2d\u4f7f\u7528\u989c\u8272\u7ec4\u5408\">\u5c1d\u8bd5\u5728\u90ae\u4ef6\u8425\u9500\u4e2d\u4f7f\u7528\u989c\u8272\u7ec4\u5408<\/h2>\n<h3 id=\"1.\u00a0 \u00a0\u5e74\u5ea6Pantone\u989c\u8272\">1.\u5e74\u5ea6Pantone\u989c\u8272<\/h3>\n<p>\u4f7f\u7528\u201c\u5e74\u5ea6Pantone\u989c\u8272\u201d\u4f5c\u4e3a\u7075\u611f\u3002 Pantone\uff08\u53c8\u79f0\u5168\u7403\u8272\u5f69\u6743\u5a01\uff09\u6bcf\u5e74\u82b1\u8d39\u6570\u6708\u65f6\u95f4\u9009\u62e9\u5e74\u5ea6\u6700\u4f73\u8272\u5f69\u3002 \u8fd9\u4e9b\u989c\u8272\u901a\u5e38\u662f\u8868\u8fbe\u5168\u7403\u6587\u5316\u548c\u5f53\u5e74\u603b\u4f53\u60c5\u7eea\u7684\u989c\u8272\u3002<\/p>\n<p>\u8fd9\u4e9b\u8272\u5f69\u9c9c\u8273\uff0c\u9192\u76ee\uff0c\u6709\u8da3\uff0c\u800c\u4e14\u6700\u91cd\u8981\u7684\u662f\uff0c\u60a8\u53ef\u4ee5\u5728\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e2d\u8f7b\u677e\u4f7f\u7528\u53ef\u8bc6\u522b\u7684\u989c\u8272\u3002 \u6211\u4eec\u5f3a\u70c8\u5efa\u8bae\u60a8\u5c1d\u8bd52012\u30012016\u548c2017\u5e74\u7684\u5e74\u5ea6\u989c\u8272\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5560\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/Snovio-Pantone-Colors-Of-The-Year.png\" sizes=\"(max-width: 998px) 100vw, 998px\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/Snovio-Pantone-Colors-Of-The-Year.png 998w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/Snovio-Pantone-Colors-Of-The-Year-164x300.png 164w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/Snovio-Pantone-Colors-Of-The-Year-558x1024.png 558w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/Snovio-Pantone-Colors-Of-The-Year-768x1408.png 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/Snovio-Pantone-Colors-Of-The-Year-838x1536.png 838w\" alt=\"Pantone Colors of the Year\" width=\"998\" height=\"1830\" \/><\/p>\n<h3 id=\"2.\u00a0 \u6f02\u4eae\u7684\u989c\u8272Tumblr\">2.\u6f02\u4eae\u7684\u989c\u8272Tumblr<\/h3>\n<p>\u6709\u4e00\u4e2a\u975e\u5e38\u53d7\u6b22\u8fce\u7684Tumblr\u535a\u5ba2\uff0c\u5176\u4e2d\u5f20\u8d34\u4e86\u535a\u5ba2\u81ea\u5df1\u7684\u5173\u6ce8\u8005\u63d0\u4ea4\u7684\u6f02\u4eae\u989c\u8272\u3002 \u60a8\u53ef\u4ee5\u6d4f\u89c8\u4ed6\u4eec\u7684\u6863\u6848\u5e93\u4ee5\u83b7\u53d6\u4e00\u4e9b\u542f\u53d1\u3002 \u8fd9\u91cc\u6709\u4e00\u4e9b\u6211\u4eec\u7684\u6700\u7231\u7684\u989c\u8272\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3868\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-3.png\" alt=\"Colors In Email Marketing\" width=\"930\" height=\"725\" \/><\/p>\n<h3 id=\"3.\u00a0 \u989c\u8272\u7ec4\u5408\">3.\u00a0 \u989c\u8272\u7ec4\u5408<\/h3>\n<p>\u60a8\u7684\u76ee\u6807\u662f\u589e\u5f3a\u5ba2\u6237\u90ae\u4ef6\u53ef\u8bfb\u6027\uff0c\u4e14\u7f8e\u89c2\u3002 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\/><\/p>\n<p>\u5c1d\u8bd5\u5c06\u6df1\u8272\uff08\u9ed1\u8272\uff09\u4e0e\u660e\u4eae\u7684\u989c\u8272\uff08\u6a59\u8272\/\u9ec4\u8272\uff09\u548c\u76f4\u63a5\u76f8\u53cd\u7684\u989c\u8272\uff08\u7ea2\u8272\/\u7eff\u8272\uff0c\u84dd\u8272\/\u9ec4\u8272\uff09\u7ec4\u5408\u5728\u4e00\u8d77\u3002 \u786e\u4fdd\u5c06\u5b83\u4eec\u4fdd\u6301\u5728\u5927\u81f4\u76f8\u540c\u7684\u4eae\u5ea6\u548c\u9971\u548c\u5ea6\u6c34\u5e73\u4e0a\u2013\u4f8b\u5982\uff0c\u5c06\u5e73\u9759\u7684\u7eff\u8272\u4e0e\u660e\u4eae\u7684\u7ea2\u8272\u76f8\u7ed3\u5408\u53ef\u80fd\u4e0d\u662f\u4e00\u4e2a\u597d\u9009\u62e9\u3002<\/p>\n<h4>\u65e2\u5b9a\u7684\u8272\u5f69\u7ec4\u5408<\/h4>\n<p>\u7ed3\u5408\u81ea\u7136\u53d1\u751f\u7684\u7ed3\u5408\uff08\u897f\u74dc\uff0c\u751c\u74dc\uff09\u548c\u65e2\u5b9a\u7ed3\u5408\uff08\u6de1\u84dd\u8272\u548c\u7c89\u7ea2\u8272\uff09\u3002 \u8fd9\u4e9b\u989c\u8272\u7ec4\u5408\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u5df2\u7ecf\u5b58\u5728\uff0c\u56e0\u6b64\u66f4\u5bb9\u6613\u88ab\u4eba\u63a5\u53d7\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3870\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-14.png\" alt=\"Color palette\" width=\"900\" height=\"300\" \/><\/p>\n<p>\u8fd9\u4e9b\u7279\u522b\u9002\u5408\u4e0e\u98df\u54c1\u884c\u4e1a\u6709\u5173\u7684\u4efb\u4f55\u4e1a\u52a1\uff0c\u4f8b\u5982\uff0c\u53a8\u5177\u3001\u526f\u98df\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3871\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-16.png\" alt=\"Color palette\" width=\"900\" height=\"300\" \/><\/p>\n<p>\u4f8b\u5982\uff0c\u67e5\u770b\u4e0a\u9762\u7684\u7ec4\u5408\uff1a\u7b2c\u4e00\u4e2a\u975e\u5e38\u9002\u5408\u4ee5\u70d8\u7119\u4e3a\u4e3b\u9898\u7684\u90ae\u4ef6\uff0c\u7b2c\u4e8c\u4e2a\u53ef\u4ee5\u6e05\u695a\u5730\u9605\u8bfb\u8461\u8404\u67da\uff0c\u6700\u540e\u4e00\u4e2a-\u84dd\u8393\u3002 \u4ece\u5927\u81ea\u7136\u7684\u989c\u8272\u83b7\u53d6\u7075\u611f\uff01<\/p>\n<h4>\u5408\u5e76\u76f8\u540c\u989c\u8272\u7684\u9634\u5f71<\/h4>\n<p>\u7ec4\u5408\u76f8\u540c\u989c\u8272\u7684\u8f83\u6d45\u548c\u8f83\u6df1\u9634\u5f71\uff0c\u4ee5\u521b\u5efa\u65e2\u590d\u6742\u53c8\u6613\u4e8e\u67e5\u770b\u7684\u7b80\u5355\u6e10\u53d8\u3002 \u60a8\u53ef\u4ee5\u6dfb\u52a0\u7b2c\u4e09\u79cd\u989c\u8272\u4ee5\u5f62\u6210\u5bf9\u6bd4\u6216\u4f5c\u4e3a\u4e2d\u6027\u5f3a\u8c03\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3872\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/04\/snovio-labs-13.png\" alt=\"Color palette\" width=\"900\" height=\"300\" \/><\/p>\n<h2 id=\"\u4fdd\u6301\u7b80\u6d01\">\u4fdd\u6301\u7b80\u6d01<\/h2>\n<p>\u603b\u800c\u8a00\u4e4b\uff0c\u5982\u679c\u60a8\u60f3\u4f7f\u60a8\u7684\u90ae\u4ef6\u66f4\u5177\u5438\u5f15\u529b\uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b\u7b80\u5355\u51c6\u5219\uff1a<\/p>\n<ul>\n<li>\u4f7f\u60a8\u7684\u90ae\u4ef6\u5177\u6709\u53ef\u8bfb\u6027\uff1a<strong>\u4e09\u79cd\u989c\u8272<\/strong>\u5c31\u8db3\u591f\u4e86\u3002<\/li>\n<li>\u5982\u679c\u60a8\u4e0d\u60f3\u4e3a\u6bcf\u4e2a\u65b0\u7684\u8425\u9500\u90ae\u4ef6\u90fd\u9009\u62e9\u4e00\u79cd\u989c\u8272\uff0c\u8bf7\u9009\u62e9\u5e76\u4f7f\u7528\u516c\u53f8\u7684<strong>\u516c\u53f8\u989c\u8272<\/strong>\u3002 \u8fd9\u4e5f\u5c06\u4f7f\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u53d8\u5f97\u53ef\u8bc6\u522b\u3002<\/li>\n<li>\u68c0\u67e5\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u662f\u5426<strong>\u6613\u4e8e\u9605\u8bfb<\/strong>\uff1a\u67d0\u4e9b\u989c\u8272\u4e0d\u80fd\u5f88\u597d\u5730\u914d\u5408\u4f7f\u7528\u3002<\/li>\n<li>\u4e3a<strong>CTA<\/strong>\u4f7f\u7528\u4e00\u79cd\u4e3b\u8981\u7684<strong>\u5bf9\u6bd4\u8272<\/strong>\u4ee5\u4f7f\u5176\u8131\u9896\u800c\u51fa\u3002<\/li>\n<li>\u4e3a\u7279\u5b9a\u76ee\u7684<strong>\u4f7f\u7528\u7279\u5b9a\u7684\u989c\u8272<\/strong>\uff1a\u9c9c\u8273\u7684\u80fd\u91cf\u8272\u53ef\u5f15\u8d77\u53cd\u5e94\uff0c\u4e2d\u6027\u548c\u6df1\u8272\u53ef\u653e\u677e\u3002<\/li>\n<li>\u5982\u679c\u60a8\u4e0d\u64c5\u957f\u989c\u8272\u7ec4\u5408\uff0c\u8bf7\u6539\u7528<strong>\u81ea\u7136\u4e2d\u51fa\u73b0\u7684\u989c\u8272\u7ec4\u5408<\/strong>\u3002<\/li>\n<\/ul>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u4e00\u5207\u90fd\u53d6\u51b3\u4e8e\u5ba2\u6237\u7684\u559c\u597d\uff0c\u6240\u4ee5\u60a8\u5e94\u8be5\u5728\u8981\u53d1\u9001\u7ed9\u53d7\u4f17\u7684\u4eba\u7fa4\u4e2d\u6d4b\u8bd5\u9009\u62e9\u7684\u6bcf\u79cd\u5b57\u4f53\u548c\u989c\u8272\u4ee5\u83b7\u5f97\u6700\u4f73\u6548\u679c\u3002 \u4e8b\u5b9e\u8bc1\u660e\uff0c\u5927\u591a\u6570\u7537\u4eba\u66f4\u559c\u6b22\u9c9c\u8273\u7684\u989c\u8272\uff0c\u6d88\u8272\u5dee\u7684\u989c\u8272\u548c\u9634\u5f71\uff0c\u800c\u5927\u591a\u6570\u5973\u4eba\u5bf9\u67d4\u548c\u7684\u989c\u8272\u548c\u8272\u8c03\u66f4\u654f\u611f\u3002<\/p>\n<p>\u76f8\u5173\u9605\u8bfb: <a href=\"https:\/\/snov.io\/blog\/zh\/four-elements-of-writing-a-professional-email\/\">\u5982\u4f55\u5199\u4e00\u5c01\u4e13\u4e1a\u7684\u5546\u52a1\u90ae\u4ef6\u56db\u8981\u7d20\uff1a\u8868\u60c5\u7b26\u5408\u3001\u56fe\u7247\u3001\u94fe\u63a5\u548c\u5b57\u4f53<\/a><\/p>\n<p>\u60f3\u77e5\u9053\u60a8\u7684\u90ae\u4ef6\u5728\u53d1\u9001\u4ee5\u540e\u662f\u5426\u88ab\u5ba2\u6237\u9605\u8bfb\u5417\uff1f\u4e0b\u8f7d\u4f7f\u7528<a href=\"https:\/\/snovio.cn\/email-tracker\">Snovio Gmail \u90ae\u4ef6\u8ddf\u8e2a\u5668<\/a>\uff0c\u8f7b\u677e\u67e5\u770b\u60a8\u7684\u90ae\u4ef6\u662f\u5426\u88ab\u5ba2\u6237\u5df2\u8bfb\u3001\u70b9\u51fb\uff01<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5927\u578b\u90ae\u4ef6\u8425\u9500\u4e2d\uff0c\u6bcf\u4e2a\u7ec6\u8282\u90fd\u4f1a\u5f71\u54cd\u90ae\u4ef6\u7684\u6027\u80fd\u3002 \u5176\u4e2d\uff0c\u989c\u8272\u5728\u5ba2\u6237\u5f00\u53d1\u4fe1\u4e2d\u7684\u5e94\u7528\u4e5f\u4f1a\u6709\u6df1\u523b\u7684\u5f71\u54cd\u3002 \u6bcf\u79cd\u989c\u8272\u90fd\u5177\u6709\u7279\u5b9a\u7684\u5f3a\u70c8\u4fe1\u606f\uff0c\u56e0\u6b64\u6bcf\u4e2a\u8425\u9500\u4eba\u5458\u90fd\u9700\u8981\u7cbe\u901a\u989c\u8272\u7684\u5fc3\u7406\uff0c\u624d\u80fd\u66f4\u597d\u5730\u5c55\u793a\u5176\u4ea7\u54c1\u5e76\u66f4\u5bb9\u6613\u5730\u8f6c\u6362\u6f5c\u5728\u5ba2\u6237\u3002 \u90a3\u4e48\uff0c\u60a8\u5e94\u8be5\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4f7f\u7528\u591a\u5c11\u79cd\u989c\u8272\uff1f 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