{"id":7183,"date":"2020-07-23T09:39:08","date_gmt":"2020-07-23T06:39:08","guid":{"rendered":"http:\/\/snov.io\/blog\/?p=7183"},"modified":"2024-04-02T10:07:04","modified_gmt":"2024-04-02T07:07:04","slug":"email-frequency-best-practices","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/email-frequency-best-practices\/","title":{"rendered":"\u5916\u8d38\u5f00\u53d1\u4fe1\u53d1\u9001\u9891\u7387\u6307\u5357: \u5982\u4f55\u53d1\u9001\u90ae\u4ef6\u624d\u6700\u6709\u6548?"},"content":{"rendered":"<p><a href=\"https:\/\/snovio.cn\/blog\/drip-campaigns\/\">\u90ae\u4ef6\u8425\u9500<\/a>\u662f\u5426\u80fd\u6709\u6548\u89e6\u8fbe\u5ba2\u6237\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u90fd\u53d6\u51b3\u4e8e\u60a8\u53d1\u9001\u90ae\u4ef6\u7684\u9891\u7387\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u53d1\u9001\u90ae\u4ef6\u624d\u6700\u6709\u6548\uff1f \u6bcf\u6708\u4e00\u6b21\uff1f\u4e00\u4e2a\u661f\u671f\u4e00\u6b21\uff1f\u8fd8\u662f\u6bcf\u5929\uff1f<\/p>\n<p>\u672c\u6587\u5c06\u56de\u7b54\u6240\u6709\u8fd9\u4e9b\u95ee\u9898\uff0c\u63cf\u8ff02023\u5e74\u90ae\u4ef6\u8425\u9500\u4eba\u5458\u7684\u8425\u9500\u90ae\u4ef6\u6700\u4f73\u7684\u53d1\u9001\u9891\u7387\uff0c\u5e76\u4e3a\u60a8\u63d0\u4f9b\u4e00\u4e9b\u6280\u5de7\uff0c\u4ee5\u4f7f\u8425\u9500\u90ae\u4ef6\u5c3d\u53ef\u80fd\u5730\u6709\u4e00\u5b9a\u7684\u8f6c\u5316\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u6587\u7ae0\u76ee\u5f55<\/p>\n<ul>\n<li><a href=\"#\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u7684\u5f71\u54cd\">\u53d7\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u5f71\u54cd\u7684\u6307\u6807<\/a>\n<ul>\n<li><a href=\"#\u6253\u5f00\u7387\">\u90ae\u4ef6\u6253\u5f00\u7387<\/a><\/li>\n<li><a href=\"#\u70b9\u51fb\u7387\">\u90ae\u4ef6\u70b9\u51fb\u7387<\/a><\/li>\n<li><a href=\"#\u9000\u8ba2\u7387\">\u90ae\u4ef6\u9000\u8ba2\u7387<\/a><\/li>\n<li><a href=\"#\u8f6c\u5316\u7387\">\u90ae\u4ef6\u8f6c\u5316\u7387<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6700\u4f73\u505a\u6cd5\">\u5982\u4f55\u53d1\u9001\u90ae\u4ef6\u624d\u80fd\u6700\u6709\u6548<\/a>\n<ul>\n<li><a href=\"#\u8ba9\u6536\u4ef6\u4eba\u5bf9\u90ae\u4ef6\u5185\u5bb9\u6709\u9884\u671f\">\u8ba9\u6536\u4ef6\u4eba\u5bf9\u90ae\u4ef6\u5185\u5bb9\u6709\u9884\u671f<\/a><\/li>\n<li><a href=\"#\u901a\u8fc7\u6301\u7eed\u7684\u8054\u7cfb\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb\">\u901a\u8fc7\u6301\u7eed\u7684\u8054\u7cfb\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb<\/a><\/li>\n<li><a href=\"#B2C\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u9010\u6e10\u5347\u9ad8\">B2C\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u9010\u6e10\u5347\u9ad8<\/a><\/li>\n<li><a href=\"#\u4f7f\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u81ea\u52a8\u5316\uff0c\u5b9e\u73b0\u66f4\u597d\u7684\u63a7\u5236\">\u4f7f\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u81ea\u52a8\u5316\uff0c\u5b9e\u73b0\u66f4\u597d\u7684\u63a7\u5236<\/a><\/li>\n<li><a href=\"#\u8ba9\u60a8\u7684\u5ba2\u6237\u63a7\u5236\u90ae\u4ef6\u53d1\u9001\u9891\u7387\">\u8ba9\u60a8\u7684\u5ba2\u6237\u63a7\u5236\u90ae\u4ef6\u53d1\u9001\u9891\u7387<\/a><\/li>\n<li><a href=\"#\u4e86\u89e3B2C\u548cB2B\u8425\u9500\u90ae\u4ef6\u4e4b\u95f4\u7684\u533a\u522b\">\u4e86\u89e3B2C\u548cB2B\u8425\u9500\u90ae\u4ef6\u4e4b\u95f4\u7684\u533a\u522b<\/a><\/li>\n<li><a href=\"#\u4e86\u89e3\u60a8\u7684\u884c\u4e1a\u6807\u51c6\u4ee5\u5206\u6790\u90ae\u4ef6\u53d1\u9001\u9891\u7387\">\u4e86\u89e3\u60a8\u7684\u884c\u4e1a\u6807\u51c6\u4ee5\u5206\u6790\u90ae\u4ef6\u53d1\u9001\u9891\u7387<\/a><\/li>\n<li><a href=\"#\u7ec6\u5206\u5ba2\u6237\u7fa4\">\u7ec6\u5206\u5ba2\u6237\u7fa4<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#\u8425\u9500\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6570\u636e\">\u8425\u9500\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6570\u636e<\/a><\/li>\n<li><a href=\"#\u5236\u5b9a\u60a8\u7406\u60f3\u7684\u90ae\u4ef6\u53d1\u9001\u9891\u7387\">\u5236\u5b9a\u60a8\u7406\u60f3\u7684\u90ae\u4ef6\u53d1\u9001\u9891\u7387<\/a><\/li>\n<li><a href=\"#\u51c6\u65f6\u5904\u7406\u7535\u5b50\u90ae\u4ef6\">\u51c6\u65f6\u5904\u7406\u7535\u5b50\u90ae\u4ef6<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u7684\u5f71\u54cd\">\u53d7\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u5f71\u54cd\u7684\u6307\u6807<\/h2>\n<p>\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u4f1a\u4ee5\u591a\u79cd\u65b9\u5f0f\u5f71\u54cd\u60a8\u7684\u8425\u9500\u6548\u679c\uff0c\u4f60\u5e94\u8be5\u5c06\u5176\u89c6\u4e3a\u90ae\u4ef6\u8425\u9500\u4e2d\u7684\u4e3b\u8981\u5185\u5bb9\u3002<\/p>\n<p>\u9996\u5148\uff0c\u5b83\u5f71\u54cd\u90ae\u4ef6\u6253\u5f00\u7387\u3002\u7136\u540e\uff0c\u5b83\u51b3\u5b9a\u90ae\u4ef6\u70b9\u51fb\u7387\u548c\u90ae\u4ef6\u9000\u8ba2\u7387\u3002\u6700\u7ec8\uff0c\u60a8\u7684\u8f6c\u5316\u7387\u4e5f\u53d6\u51b3\u4e8e\u5b83\u3002\u884c\u4e1a\u6570\u636e\u8bc1\u660e\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n<h3 id=\"\u6253\u5f00\u7387\">\u90ae\u4ef6\u6253\u5f00\u7387<\/h3>\n<p>\u90ae\u4ef6\u6253\u5f00\u7387\u662f\u6253\u5f00\u7684\u90ae\u4ef6\u4e0e\u5df2\u53d1\u9001\u90ae\u4ef6\u603b\u6570\uff08\u4e0d\u5305\u62ec\u9000\u56de\uff09\u7684\u6bd4\u7387\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u53d1\u9001118\u5c01\u7535\u5b50\u90ae\u4ef6\uff0c\u5176\u4e2d18\u5c01\u90ae\u4ef6\u4ee5<a href=\"https:\/\/snovio.cn\/knowledgebase\/what-are-hard-and-soft-email-bounces\/\">\u4e0d\u540c\u7684\u65b9\u5f0f<\/a>\u88ab\u9000\u4fe1\uff0c\u5e76\u4e14\u670910\u5c01\u90ae\u4ef6\u88ab\u6253\u5f00\uff0c\u5219\u6253\u5f00\u7387\u5c06\u4e3a10\uff05\u3002<\/p>\n<p>\u6253\u5f00\u7387\u662f\u53d7\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u5f71\u54cd\u7684\u7b2c\u4e00\u4e2a\u6307\u6807\u3002\u6839\u636e\u884c\u4e1a\u5185\u6d41\u884c\u7684\u89c2\u5ff5\uff0c\u60a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u7684\u9891\u7387\u8d8a\u9ad8\uff0c\u4eba\u4eec\u5728\u5176\u4e2d\u770b\u5230\u7684\u4ef7\u503c\u5c31\u8d8a\u4f4e\u3002\u56e0\u6b64\uff0c\u6253\u5f00\u5b83\u4eec\u7684\u6b21\u6570\u8d8a\u5c11\u3002\u7ed3\u679c\uff0c\u6240\u6709\u5176\u4ed6\u6bd4\u7387\u4e5f\u964d\u4f4e\u4e86\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5b9e\u9645\u4e0a\uff0c\u4e8b\u60c5\u5e76\u4e0d\u662f\u90a3\u4e48\u7b80\u5355\u3002\u6211\u4eec\u5c06\u5728\u672c\u6587\u4e2d\u8fdb\u4e00\u6b65\u89e3\u91caB2C\u548cB2B\u90ae\u4ef6\u9891\u7387\u5b9e\u8df5\u7684\u5dee\u5f02\u4ee5\u53ca\u7ed3\u679c\u3002<\/p>\n<p>\u6ca1\u6709\u4eba\u53ef\u4ee5\u80af\u5b9a\u5730\u8bf4\u4ec0\u4e48\u662f\u4e00\u822c\u7684\u90ae\u4ef6\u6253\u5f00\u7387\uff0c\u8fd9<a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">\u5728\u4e0d\u540c\u884c\u4e1a\u4e2d\u6709\u4e0d\u540c\u7684\u6307\u6807<\/a>\u3002\u5e73\u5747\u800c\u8a00\uff0c\u5168\u884c\u4e1a\u7684\u90ae\u4ef6\u6253\u5f00\u7387\u4e3a20.81\uff05\u3002\u4f46\u662f\uff0c\u5373\u4f7f\u5728\u540c\u4e00\u884c\u4e1a\u5185\uff0c\u6253\u5f00\u7387\u4e5f\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u5217\u8868\u90fd\u662f\u552f\u4e00\u7684\uff0c\u6bcf\u4e2a\u4eba\u90fd\u6709\u559c\u6b22\u63a5\u6536\u7535\u5b50\u90ae\u4ef6\u7684\u7279\u5b9a\u65f6\u95f4\uff0c\u6bcf\u4e2a\u4eba\u90fd\u5e0c\u671b\u6bcf\u6708\u770b\u5230\u4e00\u5b9a\u6570\u91cf\u7684\u90ae\u4ef6\u3002<\/p>\n<p>\u5c06\u6253\u5f00\u7387\u76ee\u6807\u8bbe\u7f6e\u4e3a\u5927\u7ea620\uff05\uff0c\u5e76\u59cb\u7ec8\u9075\u5faa\u81ea\u5df1\u8fc7\u53bb\u7684\u8425\u9500\u90ae\u4ef6\u7edf\u8ba1\u4fe1\u606f\u6765\u6ce8\u610f\u4efb\u4f55\u7a81\u7136\u7684\u53d8\u5316\uff0c\u662f\u4e00\u4e2a\u539f\u5219\u3002<\/p>\n<h3 id=\"\u70b9\u51fb\u7387\">\u90ae\u4ef6\u70b9\u51fb\u7387<\/h3>\n<p>\u4e0e\u6253\u5f00\u7387\u4e00\u8d77\uff0c\u70b9\u51fb\u7387\u662f\u7535\u5b50\u90ae\u4ef6\u5e7f\u544a\u7cfb\u5217\u6210\u529f\u4e0e\u5426\u7684\u5173\u952e\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n<p>\u5e73\u5747\u800c\u8a00\uff0c\u6bcf\u5468\u53d1\u9001\u7684\u7b2c\u4e00\u5c01\u548c\u7b2c\u4e8c\u5c01\u7535\u5b50\u90ae\u4ef6\u62e5\u6709\u6700\u9ad8\u7684\u70b9\u51fb\u7387\uff08Newsletter\u5206\u522b\u4e3a4.88\uff05\u548c3.53\uff05\uff09\u3002\u540c\u65f6\uff0c\u6bcf\u5468\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u8d8a\u591a\uff0c\u70b9\u51fb\u7387\u8d8a\u4f4e\u3002\u7b2c14\u548c15\u5c01\u7535\u5b50\u90ae\u4ef6\uff08\u5728\u4e00\u5468\u5185\u53d1\u9001\uff09\u5206\u522b\u663e\u793a1.92\uff05\u548c2.01\uff05\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/1-1.png\" alt=\"Number of newsletters per week\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1aGetResponse<\/em><\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u8fd9\u4e9b\u662f\u65b0\u95fb\u90ae\u4ef6\u9891\u7387\u7684\u7edf\u8ba1\u4fe1\u606f\u3002\u53d1\u9001\u7ed9\u76ee\u6807\u660e\u786e\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u4e2a\u6027\u5316\u8425\u9500\u90ae\u4ef6\u53ef\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u3002<\/p>\n<p>\u4e89\u53d6\u5c06\u5e73\u5747\u70b9\u51fb\u7387\u63d0\u9ad8\u5230<a href=\"https:\/\/uhurunetwork.com\/email-marketing-frequency\/\">2.5\uff05<\/a>\u3002\u5982\u679c\u60a8\u53ea\u662f\u521a\u8d77\u6b65\u800c\u4e0d\u786e\u5b9a\u54ea\u4e2a\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6700\u9002\u5408\u60a8\u7684\u884c\u4e1a\u548c\u4ea7\u54c1\uff0c\u8bf7\u5148\u5206\u6790\u54ea\u4e2a\u9891\u7387\u901a\u5e38\u663e\u793a\u6700\u4f73\u8f6c\u6362\u7ed3\u679c\uff0c\u7136\u540e\u518d\u786e\u5b9a\u7406\u60f3\u7684\u65b9\u6848\u3002 \u60a8\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/snovio.cn\/email-drip-campaigns\">\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177<\/a>\u5bf9\u6b64\u8fdb\u884c\u6d4b\u8bd5\u548c\u5206\u6790\uff0c\u8be5\u5de5\u5177\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u76d1\u63a7\u6bcf\u4e2a\u7535\u5b50\u90ae\u4ef6\u7684\u70b9\u51fb\u7387\u3002<\/p>\n<h3 id=\"\u9000\u8ba2\u7387\">\u90ae\u4ef6\u9000\u8ba2\u7387<\/h3>\n<p>\u9000\u8ba2\u7387\u662f\u5355\u51fb\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u201c\u53d6\u6d88\u8ba2\u9605\u201d\u94fe\u63a5\u6216\u6309\u94ae\u7684\u4eba\u6570\u4e0e\u6536\u5230\u5e76\u6253\u5f00\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u4eba\u6570\u4e4b\u6bd4\u3002<\/p>\n<p>\u8be5\u6307\u6807\u663e\u7136\u4ec5\u4e0e\u5165\u7ad9\u8425\u9500\u76f8\u5173\u3002\u5982\u679c\u60a8\u662f\u65b0\u624b\uff0c\u5219\u5927\u591a\u6570\u56fd\u5bb6\u548c\u884c\u4e1a\u76841\uff05\u5de6\u53f3\u7684\u9000\u8ba2\u7387\u90fd\u53ef\u4ee5\u3002\u4f46\u662f\u4e13\u4e1a\u4eba\u58eb\u4f1a\u575a\u6301\u81ea\u5df1\u7684\u7acb\u573a\uff1a\u9000\u8ba2\u7387\u8d85\u8fc70.5\uff05\u610f\u5473\u7740\u60a8\u9700\u8981\u5904\u7406\u7535\u5b50\u90ae\u4ef6\uff0c\u964d\u4f4e\u9000\u8ba2\u7387\u3002\u7406\u60f3\u7684\u9000\u8ba2\u7387\u4e3a0.2\uff05\u3002<\/p>\n<p>\u4eba\u4eec\u9000\u8ba2\u60a8\u7684\u4e3b\u8981\u539f\u56e0\u662f\u56e0\u4e3a\u4ed6\u4eec\u538c\u5026\u4e86\u6536\u5230\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\uff0869\uff05\u7684\u4eba\u5c06\u6b64\u539f\u56e0\u79f0\u4e3a\u9000\u8ba2\u7684\u4e3b\u8981\u539f\u56e0\uff09\u3002\u5982\u679c\u60a8\u7684\u9000\u8ba2\u7387\u5728\u4e0a\u5347\uff0c\u5219\u610f\u5473\u7740\u60a8\u9700\u8981\u964d\u4f4e\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u3002<\/p>\n<p>\u5c1d\u8bd5\u575a\u63010.2\uff05\u7684\u7406\u60f3\u9000\u8ba2\u7387\u3002\u5982\u679c\u60a8\u7684\u9000\u8ba2\u7387\u4e0d\u65ad\u63d0\u9ad8\uff0c\u8bf7\u6539\u5584\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u5e76\u5c1d\u8bd5\u964d\u4f4e\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u3002<\/p>\n<h3 id=\"\u8f6c\u5316\u7387\">\u90ae\u4ef6\u8f6c\u5316\u7387<\/h3>\n<p>\u5728\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u7684\u5f71\u54cd\u4e0b\uff0c\u8f6c\u6362\u7387\u662f\u6700\u540e\u4f46\u4e5f\u662f\u6700\u91cd\u8981\u7684\u4e00\u70b9\u3002\u8fd9\u4e00\u70b9\u4e0e\u9000\u8ba2\u7387\u7d27\u5bc6\u76f8\u5173\u3002\u5982\u679c\u60a8\u5bf9\u81ea\u5df1\u7684\u8425\u9500\u90ae\u4ef6\u5185\u5bb9\u6709\u4fe1\u5fc3\uff0c\u8bf7\u8c03\u67e5\u4e00\u4e0b\u8f6c\u6362\u7387\u6ca1\u6709\u4e0a\u5347\u7684\u539f\u56e0\u3002\u9000\u8ba2\u7387\u53ef\u80fd\u662f\u4e2a\u91cd\u8981\u539f\u56e0\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/2.png\" alt=\"Email frequency\" \/><\/p>\n<p>\u6765\u6e90\uff1aGetResponse<\/p>\n<h2 id=\"\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6700\u4f73\u505a\u6cd5\">\u5982\u4f55\u53d1\u9001\u90ae\u4ef6\u624d\u80fd\u6700\u6709\u6548<\/h2>\n<p>\u6bcf\u4e2a\u4e1a\u52a1\u90fd\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\uff0c\u6ca1\u6709\u4e00\u79cd\u5343\u7bc7\u4e00\u5f8b\u7684\u65b9\u6cd5\u6765\u8c03\u6574\u60a8\u7684\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u3002\u4f46\u662f\u60a8\u53ef\u4ee5\u505a\u51e0\u4ef6\u4e8b\u3002<\/p>\n<h3 id=\"\u8ba9\u6536\u4ef6\u4eba\u5bf9\u90ae\u4ef6\u5185\u5bb9\u6709\u9884\u671f\">1.\u8ba9\u6536\u4ef6\u4eba\u5bf9\u90ae\u4ef6\u9891\u7387\u6709\u9884\u671f<\/h3>\n<p>\u5982\u679c\u60a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u7684\u9891\u7387\u5982\u6b64\u4e4b\u9ad8\uff0c\u4ee5\u81f3\u4e8e\u6536\u4ef6\u4eba\u51fa\u4e8e\u70e6\u607c\u800c\u5f00\u59cb\u5c06\u5176\u53d1\u9001\u5230\u201c\u5783\u573e\u90ae\u4ef6\u201d\u6587\u4ef6\u5939\uff0c\u90a3\u4e48\u53d1\u9001\u5177\u6709\u6700\u4f73\u5438\u5f15\u529b\u7684\u90ae\u4ef6\u6807\u9898\u548c\u6027\u80fd\u826f\u597d\u7684CTA\u7684\u6700\u4f73\u7535\u5b50\u90ae\u4ef6\u5c31\u6ca1\u6709\u4efb\u4f55\u610f\u4e49\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u6709\u4e9b\u4eba\u5e0c\u671b\u6bcf\u5929\u6536\u5230\u4fc3\u9500\u548c\/\u6216\u6559\u80b2\u6027\u7535\u5b50\u90ae\u4ef6\u3002\u4f46\u8fd9\u53ea\u662f15\uff05\u3002\u6bcf\u5468\u906d\u5230\u6570\u5341\u5c01\u7535\u5b50\u90ae\u4ef6\u8f70\u70b8\u662f\u4eba\u4eec\u9000\u8ba2\u7684\u9996\u8981\u539f\u56e0\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u5e94\u8be5\u901a\u77e5\u6bcf\u4e2a\u65b0\u8ba2\u6237\u8981\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u6570\u91cf\u7684\u539f\u56e0\u3002\u66f4\u597d\u7684\u662f\uff0c\u8ba9\u4ed6\u4eec\u9009\u62e9\u4ed6\u4eec\u60f3\u8981\u7684\u90ae\u4ef6\u5185\u5bb9\/\u9891\u7387\u3002\u8fd9\u4e0d\u4ec5\u53ef\u4ee5\u8ba9\u60a8\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u8fd8\u53ef\u4ee5\u4f7f\u60a8\u5bf9\u53d7\u4f17\u6709\u5b9d\u8d35\u7684\u89c1\u89e3\u3002<\/p>\n<h3 id=\"\u901a\u8fc7\u6301\u7eed\u7684\u8054\u7cfb\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb\">2.\u901a\u8fc7\u6301\u7eed\u7684\u8054\u7cfb\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb<\/h3>\n<p>\u8981\u4e0e\u73b0\u6709\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\uff0c\u8bf7\u53d1\u9001\u4e00\u81f4\u7684\u5e38\u89c4\u7535\u5b50\u90ae\u4ef6\u3002\u8fd9\u6709\u52a9\u4e8e\u4e0e\u5df2\u7ecf\u4ece\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u54c1\u724c\u6536\u5230\u7535\u5b50\u90ae\u4ef6\u7684\u4eba\u4fdd\u6301\u8054\u7cfb\u3002\u5b83\u53ef\u4ee5\u662f\u6bcf\u5468\u6216\u6bcf\u6708\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u53ea\u9700\u786e\u4fdd\u5b83\u4eec\u5b9a\u671f\u5230\u8db3\u4ee5\u8ba9\u4eba\u671f\u671b\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4e0d\u65ad\u53c2\u4e0e\uff0c\u5e76\u4e14\u53ef\u4ee5\u8f7b\u677e\u5730\u5c06\u5176\u63a8\u5411\u8d2d\u7269\u533a\u3002\u8fd9\u5bf9B2B\u548cB2C\u5747\u9002\u7528\u3002<\/p>\n<h3 id=\"B2C\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u9010\u6e10\u5347\u9ad8\">3.B2C\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u9010\u6e10\u5347\u9ad8<\/h3>\n<p>B2B\u548cB2C\u7684\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6ca1\u6709\u4ec0\u4e48\u4e0d\u540c\uff0c\u56e0\u6b64\u5728\u5206\u6790\u7814\u7a76\u65f6\uff0c\u8bf7\u52a1\u5fc5\u6ce8\u610f\u8f6c\u5316\u3002<\/p>\n<p>\u6211\u53d1\u73b0Omnisend\u5728\u8fd9\u65b9\u9762\u7684\u7814\u7a76\u5f88\u6709\u8da3\u3002\u4ed6\u4eec\u662f\u4e00\u5bb6\u4e3a\u4e2d\u5c0f\u578b\u4f01\u4e1a\uff08\u6700\u591a5,000\u4e2a\u7528\u6237\uff09\u63d0\u4f9b\u8425\u9500\u670d\u52a1\u7684\u516c\u53f8\uff0c\u5e76\u4e14\u4ed6\u4eec\u5206\u6790\u4e86\u4ed6\u4eec\u7684\u5ba2\u6237\u53d1\u9001\u5165\u7ad9\u8425\u9500\u7684\u9891\u7387\u3002\u4ed6\u4eec\u53d1\u73b0\u4e86\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/3.png\" alt=\"Email frequency\" \/><\/p>\n<p>\u5927\u591a\u6570\uff0854\uff05\uff09\u7684\u5ba2\u6237\u6bcf\u6708\u53d1\u90012-4\u6b21\u7535\u5b50\u90ae\u4ef6\uff0c32\uff05 \u7684\u5ba2\u6237\u6bcf\u6708\u53d1\u9001\u4e00\u6b21\uff0c\u5c11\u4e8e15\uff05\u7684\u7528\u6237\u6bcf\u6708\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u8d85\u8fc75\u6b21\u3002\u8fd9\u91cc\u6ca1\u4ec0\u4e48\u5f02\u5e38\uff0c\u5ba2\u6237\u5bf9\u8425\u9500\u90ae\u4ef6\u7684\u53cd\u5e94\u662f\u53ef\u4ee5\u9884\u671f\u7684\uff1a<\/p>\n<ul>\n<li>\u6bcf\u6708\u53d1\u9001\u4e00\u6b21\u7684\u8425\u9500\u90ae\u4ef6\u663e\u793a\u4e86\u6700\u9ad8\u7684\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\uff08\u5206\u522b\u4e3a28\uff05\u548c7\uff05\uff09<\/li>\n<li>\u5728\u56fe\u8868\u4e2d\uff0c\u63a5\u4e0b\u6765\u662f\u6bcf\u6708\u53d1\u90012-4\u6b21\u7684\u7535\u5b50\u90ae\u4ef6\uff1a21\uff05\u7684\u6253\u5f00\u7387\u548c5\uff05\u7684\u70b9\u51fb\u7387<\/li>\n<li>\u6700\u4f4e\u7684\u6253\u5f00\u548c\u70b9\u51fb\u7387\u662f\u6bcf\u5929\uff08\u6bcf\u6708\u53d1\u900120\u6b21\u4ee5\u4e0a\uff09\u7684\u90ae\u4ef6\u4e2d\u7684\uff1a\u6253\u5f00\u738712\uff05\uff0c\u70b9\u51fb\u73872\uff05<\/li>\n<\/ul>\n<p>\u4f46\u662f\uff0c\u8fd9\u5f88\u5947\u602a\u3002\u5206\u6790\u8fd8\u663e\u793a\uff0c\u6bcf\u6708\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u8d8a\u591a\uff0c\u6267\u884c\u7684\u8ba2\u5355\u6570\u5c31\u8d8a\u9ad8\uff1a<\/p>\n<ul>\n<li>\u6bcf\u6708\u53d1\u900110-19\u5c01\u7535\u5b50\u90ae\u4ef6\uff08\u5176\u6253\u5f00\u7387\u548c\u8f6c\u5316\u7387\u6700\u4f4e\uff09\uff0c\u8ba2\u5355\u6570\u6700\u591a &#8211; \u5e73\u5747\u4e3a12.17\u4e2a\u8ba2\u5355<\/li>\n<li>\u6bcf\u6708\u53d1\u90015-9\u5c01\u7535\u5b50\u90ae\u4ef6\uff0c\u8ba2\u5355\u4e3a7.44\u4e2a<\/li>\n<li>\u6bcf\u6708\u53d1\u90012-4\u5c01\u7535\u5b50\u90ae\u4ef6\uff0c\u8ba2\u5355\u4e3a4.79\u4e2a<\/li>\n<li>\u6bcf\u6708\u53d1\u90011\u5c01\u7535\u5b50\u90ae\u4ef6\uff0c\u8ba2\u5355\u4e3a1.64\u4e2a<\/li>\n<\/ul>\n<p>\u5982\u679c\u60a8\u4ece\u4e8bB2C\u9886\u57df\u7684\u4e1a\u52a1\u5e76\u5e0c\u671b\u6fc0\u589e\u9500\u552e\uff0c<strong>\u8bf7\u4e0d\u8981\u4e13\u6ce8\u4e8e\u6253\u5f00\u7387\u6216\u70b9\u51fb\u7387<\/strong> &#8211; \u9075\u5faaOmnisend\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u5e76\u5c1d\u8bd5\u6bcf\u6708\u53d1\u900110-19\u6b21\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<h3 id=\"\u4f7f\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u81ea\u52a8\u5316\uff0c\u5b9e\u73b0\u66f4\u597d\u7684\u63a7\u5236\">4.\u4f7f\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u81ea\u52a8\u5316\uff0c\u5b9e\u73b0\u66f4\u597d\u7684\u63a7\u5236<\/h3>\n<p>\u65e0\u8bba\u60a8\u6709\u591a\u5c11\u8ba2\u9605\u7528\u6237\u548c\u5ba2\u6237\uff0c\u5bf9\u5176\u8fdb\u884c\u7ec6\u5206\u7684\u7a0b\u5ea6\u5982\u4f55\uff0c\u6216\u56e2\u961f\u4e2d\u6709\u591a\u5c11\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4eba\u5458\uff0c\u60a8\u90fd\u9700\u8981\u4e00\u79cd\u5de5\u5177\u6765\u81ea\u52a8\u6267\u884c\u5355\u8c03\u4e14\u8017\u65f6\u7684\u4efb\u52a1\u5e76\u7b80\u5316\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p>\n<p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u81ea\u52a8\u5316\u5de5\u5177\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u4e8b\u7269\uff0c\u4f46\u662f\u501f\u52a9\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177\uff0c\u53ef\u4ee5\u5b9e\u73b0\u90ae\u4ef6\u6548\u679c\u6700\u5927\u5316\u3002\u60a8\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u53d1\u9001\u5177\u6709\u591a\u4e2a\u7535\u5b50\u90ae\u4ef6\u6d41\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u6536\u4ef6\u4eba\u7684\u64cd\u4f5c<\/li>\n<li>\u6dfb\u52a0\u590d\u6742\u7684\u4e2a\u6027\u5316\u8bbe\u7f6e\uff08\u5305\u62ec\u4efb\u4f55\u81ea\u5b9a\u4e49\u53d8\u91cf\uff09<\/li>\n<li>\u4ece\u60a8\u81ea\u5df1\u7684Gmail\u6216SMTP\u53d1\u9001<\/li>\n<li>\u5b89\u6392\u90ae\u4ef6\u5e7f\u544a\u6d3b\u52a8<\/li>\n<li>\u5728\u5e7f\u544a\u7cfb\u5217\u7684\u4efb\u4f55\u9636\u6bb5\u63a7\u5236\u7535\u5b50\u90ae\u4ef6\u7684\u6027\u80fd\u548c\u6536\u4ef6\u4eba\u7684\u64cd\u4f5c<\/li>\n<li>\u6839\u636e\u5b9e\u65f6\u7edf\u8ba1\u4fe1\u606f\u7b49\u7f16\u8f91\u5df2\u542f\u52a8\u7684\u90ae\u4ef6\u5e7f\u544a\u7cfb\u5217\u3002<\/li>\n<\/ul>\n<p>\u638c\u63e1\u81ea\u52a8\u5316\u8425\u9500\u53ef\u4ee5\u5e2e\u52a9\u60a8\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\uff0c\u81ea\u52a8\u8fdb\u884c\u8ddf\u8fdb\uff0c\u4ee5\u53ca\u817e\u51fa\u53ef\u7528\u4e8e\u5b8c\u6210\u6f5c\u5728\u5ba2\u6237\u4ea4\u6613\u7684\u5927\u91cf\u65f6\u95f4\u3002\u60a8\u53ef\u4ee5\u5728\u6211\u4eec\u7684<a href=\"https:\/\/snovio.cn\/blog\/a-complete-guide-on-snovio-email-drip-campaigns-platform\/\">\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177\u5b8c\u6574\u6307\u5357<\/a>\u4e2d\u627e\u5230\u6709\u5173\u6240\u6709\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<div class=\"content-banner default\">\n<p class=\"content-banner__title\">\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500<\/p>\n<p class=\"content-banner__description\">Snov.io \u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177\uff0c\u8ba9\u60a8\u4e8b\u534a\u529f\u500d<\/p>\n<div class=\"content-banner__link\"><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn%2Femail-drip-campaigns&amp;cta_type=sign_up\">\u514d\u8d39\u8bd5\u7528<\/a><\/div>\n<div class=\"content-banner__img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/03\/all-in-one.png\" alt=\"Automate LinkedIn lead generation\" width=\"224\" height=\"224\" \/><\/div>\n<\/div>\n<h3 id=\"\u8ba9\u60a8\u7684\u5ba2\u6237\u63a7\u5236\u90ae\u4ef6\u53d1\u9001\u9891\u7387\">5.\u8ba9\u60a8\u7684\u5ba2\u6237\u63a7\u5236\u90ae\u4ef6\u53d1\u9001\u9891\u7387<\/h3>\n<p>\u6709\u65f6\uff0c\u6700\u597d\u7684\u89e3\u51b3\u65b9\u6848\u662f\u6700\u7b80\u5355\u7684\u89e3\u51b3\u65b9\u6848\uff1a\u53ea\u9700\u8981\u6c42\u8ba2\u9605\u8005\u9009\u62e9\u81ea\u5df1\u6700\u559c\u6b22\u7684\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u5373\u53ef\u3002\u8d4b\u4e88\u4ed6\u4eec\u9009\u62e9\u6743\u5c06\u964d\u4f4e\u53d6\u6d88\u8ba2\u9605\u7684\u95e8\u69db\u3002<\/p>\n<p>\u786e\u4fdd\u5bb9\u6613\u9009\u62e9\u548c\u66f4\u6539\u9891\u7387\u3002\u901a\u5e38\u5728\u7535\u5b50\u90ae\u4ef6\u672b\u5c3e\u6dfb\u52a0\u66f4\u65b0\u8ba2\u9605\u9996\u9009\u9879\u94fe\u63a5\u3002 \u8fd9\u662fIFTTT\u7684\u64cd\u4f5c\u65b9\u5f0f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/4.png\" alt=\"Email frequency preferences\" \/><\/p>\n<p>\u9664\u4e86\u4ece\u7279\u5b9a\u51fa\u7248\u7269\u63a5\u6536\u5b9a\u671f\u65b0\u95fb\u901a\u8baf\u7684\u4f18\u60e0\u5916\uff0cMedium\u8fd8\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u63a5\u6536\u90ae\u4ef6\u9009\u62e9\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/5.png\" alt=\"Email frequency preferences\" width=\"983\" height=\"313\" \/><\/p>\n<p>\u6b64\u65b9\u6cd5\u81f3\u5c11\u5177\u6709\u56db\u4e2a\u4f18\u70b9\uff1a<\/p>\n<ul>\n<li>\u65e0\u8bba\u8ba2\u6237\u662f\u4e0d\u662f\u6709\u610f\u70b9\u51fb\uff0c\u4ed6\u4eec\u4ecd\u7136\u4f1a\u82b1\u4e00\u4e9b\u65f6\u95f4\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8<\/li>\n<li>\u5b83\u8868\u660e\u60a8\u5c0a\u91cd\u5ba2\u6237\u7684\u504f\u597d\uff0c\u5e76\u5173\u5fc3\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u6b32\u671b<\/li>\n<li>\u56e0\u6b64\uff0c\u5ba2\u6237\u53d8\u5f97\u66f4\u52a0\u5fe0\u5b9e\u4e8e\u60a8\u7684\u54c1\u724c<\/li>\n<li>\u8fd9\u6837\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u7ec6\u5206\u53d7\u4f17\u7fa4\u4f53<\/li>\n<\/ul>\n<h3 id=\"\u4e86\u89e3B2C\u548cB2B\u8425\u9500\u90ae\u4ef6\u4e4b\u95f4\u7684\u533a\u522b\">6.\u4e86\u89e3B2C\u548cB2B\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u4e4b\u95f4\u7684\u533a\u522b<\/h3>\n<p>\u6211\u4eec\u5df2\u7ecf\u8ba8\u8bba\u8fc7B2C\u7535\u5b50\u90ae\u4ef6\u7684\u9891\u7387\u4ee5\u53ca\u5c1d\u8bd5\u9891\u7e41\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u7684\u610f\u5916\u7ed3\u679c\u3002\u4f46\u662f\uff0c\u5bf9\u4e8eB2B\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u800c\u8a00\uff0c\u60c5\u51b5\u5b8c\u5168\u4e0d\u540c\u3002<\/p>\n<p>\u5728B2B\u7ec6\u5206\u5e02\u573a\u4e2d\uff0c\u5927\u591a\u6570\u516c\u53f8\u503e\u5411\u4e8e\u6bcf\u6708\u53d1\u9001\u4e24\u6b21\u7535\u5b50\u90ae\u4ef6\u3002\u5c06\u8be5\u9891\u7387\u63d0\u9ad8\u5230\u6bcf\u5468\u4e00\u6b21\u4ee5\u4e0a\uff0c\u5c06\u5927\u5927\u63d0\u9ad8\u9000\u8ba2\u7387\u3002\u5728\u8fd9\u91cc\uff0c\u65e7\u7684\u53ef\u9760\u65b9\u6cd5\u662f\u6bcf\u6708\u53d1\u9001\u4e00\u6b21\uff0c\u5176\u4e2d\u5305\u542b\u51e0\u7bc7\u76f8\u5173\u7684\u6587\u7ae0\uff0c\u6548\u679c\u5f88\u597d &#8211; \u4e0d\u4f1a\u4f7f\u6536\u4ef6\u7bb1\u8d85\u8f7d\uff0c\u4e0d\u4f1a\u4f7f\u6536\u4ef6\u4eba\u70e6\u607c\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u8db3\u591f\u7684\u4ef7\u503c\u6765\u6b23\u8d4f\u60a8\u7684\u90ae\u4ef6\uff0c\u5e76\u4f7f\u60a8\u7559\u5b58\u5fe0\u5b9e\u7684\u5ba2\u6237\u7fa4\u3002<\/p>\n<h3 id=\"\u4e86\u89e3\u60a8\u7684\u884c\u4e1a\u6807\u51c6\u4ee5\u5206\u6790\u90ae\u4ef6\u53d1\u9001\u9891\u7387\">7.\u4e86\u89e3\u60a8\u7684\u884c\u4e1a\u6807\u51c6\u4ee5\u5206\u6790\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6709\u6548\u6027<\/h3>\n<p>\u8981\u627e\u5230\u7406\u60f3\u7684\u7535\u5b50\u90ae\u4ef6\u9891\u7387\uff0c\u4ec5\u4e86\u89e3B2B\u548cB2C\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u6807\u51c6\u662f\u4e0d\u591f\u7684\u2013\u4ec5\u5728\u77e5\u9053\u70b9\u51fb\u7387\u548c\u5783\u573e\u90ae\u4ef6\u62a5\u544a\u7684\u5e73\u5747\u6570\u91cf\u65f6\uff0c\u60a8\u624d\u80fd\u5206\u6790\u5728\u60a8\u7684\u884c\u4e1a\u4e2d\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u7684\u6709\u6548\u6027\u3002<\/p>\n<p>SendGrid\u7684\u7814\u7a76\u53d1\u73b0\u6700\u5e38\u89c1<a href=\"https:\/\/sendgrid.com\/marketing\/guide-2018-global-email-benchmark-report\/\">\u884c\u4e1a\u7684\u5e73\u5747\u70b9\u51fb\u7387\u548c\u5783\u573e\u90ae\u4ef6\u7387<\/a>\uff1a<\/p>\n<table style=\"width: 80.5524%; height: 228px;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Industry<\/b><\/td>\n<td style=\"text-align: center;\"><b>CTR, %<\/b><\/td>\n<td style=\"text-align: center;\"><b>Spam rate, %<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Business services<\/td>\n<td style=\"text-align: center;\">13.3<\/td>\n<td style=\"text-align: center;\">0.018<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Computers and electronics<\/td>\n<td style=\"text-align: center;\">38.4<\/td>\n<td style=\"text-align: center;\">0.019<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Consumer services<\/td>\n<td style=\"text-align: center;\">10.5<\/td>\n<td style=\"text-align: center;\">0.016<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Media and entertainment<\/td>\n<td style=\"text-align: center;\">12.7<\/td>\n<td style=\"text-align: center;\">0.012<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Non-profit<\/td>\n<td style=\"text-align: center;\">5.7<\/td>\n<td style=\"text-align: center;\">0.011<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Retail<\/td>\n<td style=\"text-align: center;\">14<\/td>\n<td style=\"text-align: center;\">0.015<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Software and internet<\/td>\n<td style=\"text-align: center;\">10.1<\/td>\n<td style=\"text-align: center;\">0.013<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Wholesale and distribution<\/td>\n<td style=\"text-align: center;\">11.2<\/td>\n<td style=\"text-align: center;\">0.013<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8fd9\u4efd\u884c\u4e1a\u6570\u636e\u53ef\u4ee5\u5f53\u4f5c\u6709\u6548\u53c2\u8003\u3002<\/p>\n<h3 id=\"\u7ec6\u5206\u5ba2\u6237\u7fa4\">8.\u7ec6\u5206\u5ba2\u6237\u7fa4<\/h3>\n<p>\u5bf9\u60a8\u7684\u6240\u6709\u5217\u8868\u4f7f\u7528\u4e00\u79cd\u9891\u7387\u6c38\u8fdc\u90fd\u884c\u4e0d\u901a\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u8ba4\u4e3a\u6bcf\u4e2a\u4eba\u90fd\u5e94\u8be5\u9075\u5faa\u7684\u4e3b\u8981\u6280\u5de7\u662f\u5c3d\u53ef\u80fd\u7ec6\u5206\u6240\u6709\u8ba2\u6237\u548c\u5ba2\u6237\u3002\u8003\u8651\u5230\u63a5\u6536\u8005\u7684\u75db\u82e6\u70b9\u548c\u613f\u671b\uff0c\u60a8\u8d8a\u7ec6\u5206\u548c\u8c03\u6574\u81ea\u5df1\u7684\u4e92\u52a8\u8d8a\u597d\u3002<\/p>\n<p>\u5207\u52ff\u5c06\u4eba\u89c6\u4e3a\u6570\u636e\u5355\u4f4d\uff0c\u800c\u8981\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u521b\u5efa\u5e26\u6709\u7167\u7247\u7684\u5ba2\u6237\u753b\u50cf\u4ee5\u4f18\u5316\u90ae\u4ef6\u8425\u9500\u8868\u73b0\u3002\u8fd9\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u521b\u5efa\u548c\u53d1\u9001\u6b63\u786e\u7684\u5185\u5bb9\uff0c\u8fd8\u53ef\u4ee5\u786e\u5b9a\u6700\u4f73\u7684\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u3002 \u6b64\u5916\uff0c\u8fdb\u884c\u60a8\u81ea\u5df1\u7684\u5b9e\u9a8c\u4ee5\u6d4b\u8bd5\u6bcf\u4e2a\u7ec6\u5206\u7684\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u3002<\/p>\n<h2 id=\"\u8425\u9500\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6570\u636e\">\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u6570\u636e<\/h2>\n<h3>\u4e09\u5206\u4e4b\u4e00\u7684\u90ae\u4ef6\u8425\u9500\u4eba\u5458\u559c\u6b22\u6bcf\u5468\u53d1\u9001\u4e00\u6b21<\/h3>\n<p>\u6839\u636eDatabox\u7684\u7edf\u8ba1\uff0c\u670933.3\uff05\u7684\u4e13\u4e1a\u4eba\u5458\u6bcf\u5468\u53d1\u9001\u4e00\u6b21\u90ae\u4ef6\uff0c\u670926.67\uff05\u7684\u4e13\u4e1a\u4eba\u5458\u6bcf\u6708\u53d1\u9001\u51e0\u6b21\u90ae\u4ef6\uff0c\u670913.33%\u7684\u4e13\u4e1a\u4eba\u5458\u6bcf\u5468\uff0c\u6bcf\u5929\u548c\u6bcf\u6708\u53d1\u9001\u591a\u6b21\u90ae\u4ef6\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/6.png\" alt=\"Optimal email frequency\" \/><\/p>\n<p>\u540c\u65f6\uff0c\u4e09\u5206\u4e4b\u4e8c\u7684\u4eba\u8868\u793a\uff0c\u5982\u679c\u6536\u4ef6\u4eba\u4e0d\u56de\u590d\uff0c\u4ed6\u4eec\u4f1a<a href=\"https:\/\/databox.com\/email-marketing-sending-frequency\">\u964d\u4f4e\u7535\u5b50\u90ae\u4ef6\u9891\u7387<\/a>\u3002<\/p>\n<h3>B2B\u548cB2C\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u7684\u5171\u540c\u70b9<\/h3>\n<p>\u5982\u60a8\u6240\u77e5\uff0cB2B\u548cB2C\u7684\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u60ef\u4f8b\u6709\u5f88\u5927\u4e0d\u540c\u3002 \u4f46\u662f\uff0c\u5f53\u88ab\u95ee\u53ca\u4ed6\u4eec\u4e00\u4e2a\u6708\u5185\u8054\u7cfb\u90ae\u7bb1\u5730\u5740\u7684\u6700\u5927\u6b21\u6570\u65f6\uff0cB2B\u548cB2C\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4eba\u5458\u7684\u56de\u7b54\u663e\u793a\u51fa\u4e00\u4e9b\u76f8\u4f3c\u4e4b\u5904\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/7.png\" alt=\"Maximum email frequency\" \/><\/p>\n<p>\u6839\u636eDMA Insight\uff1a<a href=\"https:\/\/dma.org.uk\/uploads\/misc\/589c5b9eaaca9-marketer-email-tracking-report-2017_589c5b9eaabde.pdf\">Marketer\u7535\u5b50\u90ae\u4ef6\u8ddf\u8e2a\u7814\u7a76<\/a>\uff0c\u5bf9\u4e8eB2B\u548cB2C\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u4e09\u4e2a\u6700\u53d7\u6b22\u8fce\u7684\u7b54\u6848\u4e2d\u7684\u4e24\u4e2a\u4e5f\u662f\u76f8\u540c\u7684\u3002B2B\u548cB2C\u8425\u9500\u4eba\u5458\u56de\u7b54\u6bcf\u67082-3\u6b21\u7684\u4eba\u5458\u536037\uff05\uff0c\u56de\u7b54\u6bcf\u67084-5\u6b21B2B\u8425\u9500\u4eba\u5458\u4e3a25\uff05\uff0cB2C\u8425\u9500\u4eba\u5458\u4e3a30\uff05\u3002<\/p>\n<p>\u603b\u4f53\u8d8b\u52bf\u5982\u4e0b\uff1aB2C\u54c1\u724c\u66f4\u503e\u5411\u4e8e\u7ecf\u5e38\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff08\u5e73\u5747\u6bcf\u5468\u6216\u6bcf\u4e24\u5468\u4e00\u6b21\uff09\uff0c\u800c\u5927\u591a\u6570B2B\u516c\u53f8\u503e\u5411\u4e8e\u53d1\u9001\u8f83\u5c11\u7684\u7535\u5b50\u90ae\u4ef6\uff08\u5927\u591a\u6570\u9009\u62e9\u6bcf\u6708\u53d1\u90011-3\u6b21\uff09\u3002<\/p>\n<h3>\u51e0\u4e4e\u4e00\u534a\u7684\u8ba2\u9605\u8005\u5c06\u7535\u5b50\u90ae\u4ef6\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\uff0c\u56e0\u4e3a\u90ae\u4ef6\u8fc7\u4e8e\u9891\u7e41<\/h3>\n<p>\u5c06\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u662f\u56f0\u6270\u6bcf\u4e2a\u90ae\u4ef6\u8425\u9500\u4eba\u5458\u7684\u95ee\u9898\u4e4b\u4e00\u3002\u90a3\u4e48\u4e3a\u4ec0\u4e48\u8ba2\u9605\u8005\u8981\u8fd9\u6837\u505a\u5462\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/8.png\" alt=\"Why flag emails as spam\" \/><\/p>\n<p>\u6839\u636eTechnologyAdvice\u7684<a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/why-subscribers-flag-email-as-spam\">\u8c03\u67e5<\/a>\uff0c\u5c06\u8fd1\u4e00\u534a\u7684\u8ba2\u9605\u5ba2\u6237\uff0845.8\uff05\uff09\u5982\u679c\u8fc7\u4e8e\u9891\u7e41\u6536\u5230\u90ae\u4ef6\u4f1a\u5c06\u90ae\u4ef6\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u3002\u5c06\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u5230\u5783\u573e\u90ae\u4ef6\u7684\u5176\u4ed6\u539f\u56e0\u8fd8\u5305\u62ec\uff1a\u672a\u6545\u610f\u8ba2\u9605\u7535\u5b50\u90ae\u4ef6\uff0836.4\uff05\uff09\uff0c\u65e0\u5173\u7684\u5185\u5bb9\uff0831.6\uff05\uff09\uff0c\u7f3a\u4e4f\u4e2a\u6027\u5316\u7684\u90ae\u4ef6\uff0810.4\uff05\uff09\u3002<\/p>\n<h3>\u8ba2\u9605\u5ba2\u6237\u5e0c\u671b\u51cf\u5c11\u90ae\u4ef6\u9891\u7387\u5e76\u83b7\u5f97\u66f4\u597d\u7684\u5185\u5bb9<\/h3>\n<p>\u4ee4\u6240\u6709\u4eba\u611f\u5230\u60ca\u8bb6\u7684\u662f\uff0cTechnicalAdvice\u8fdb\u884c\u7684\u540c\u4e00\u9879<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/02\/the-surprising-data-about-how-often-to-send-promotional-emails\/\">\u8c03\u67e5<\/a>\u53d1\u73b0\uff0c\u5ba2\u6237\u4f1a\u559c\u6b22\u4e0d\u90a3\u4e48\u9891\u7e41\u7684\u7535\u5b50\u90ae\u4ef6\uff0843.9\uff05\uff09\uff0c\u4f46\u662f\u4f1a\u559c\u6b22\u66f4\u597d\u7684\u5185\u5bb9\uff0824.2\uff05\uff09\u548c\u66f4\u4e2a\u6027\u5316\u7684\u90ae\u4ef6\u63a8\u9001\uff0823.9\uff05\uff09\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/9.png\" alt=\"Email campaigns best practises\" \/><\/p>\n<p>\u4f7f\u7528Snov.io\u81ea\u52a8\u5316\u90ae\u4ef6\u8425\u9500\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u6784\u5efa\u4e2a\u6027\u5316\u7684\u81ea\u52a8\u5316\u8ddf\u8fdb\u90ae\u4ef6\uff0c\u4ee5\u66f4\u8d34\u8fd1\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u5e76\u63d0\u9ad8\u60a8\u90ae\u4ef6\u8425\u9500\u7684\u5404\u9879\u6307\u6807\u3002<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn%2Femail-drip-campaigns&amp;cta_type=button\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png\" alt=\"\u90ae\u4ef6\u8425\u9500\u5e73\u53f0Snovio\" width=\"2028\" height=\"628\" \/><\/a><\/p>\n<h3>\u5ba2\u6237\u5e0c\u671b\u81f3\u5c11\u6bcf\u6708\u6536\u5230\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6<\/h3>\n<p>\u4ec5\u4ec5\u56e0\u4e3a\u60a8\u7684\u8ba2\u9605\u8005\u5e0c\u671b\u51cf\u5c11\u7535\u5b50\u90ae\u4ef6\u6570\u91cf\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u6839\u672c\u5c31\u4e0d\u60f3\u542c\u5230\u60a8\u7684\u6765\u4fe1\u3002\u5982\u524d\u6240\u8ff0\uff0c\u8ba9\u60a8\u7684\u8ba2\u9605\u8005\u6709\u673a\u4f1a\u9009\u62e9\u81ea\u5df1\u7684\u9891\u7387\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u7b56\u7565\u3002\u4e3a\u4e86\u51c6\u786e\u627e\u51fa\u6700\u559c\u6b22\u7684\u7535\u5b50\u90ae\u4ef6\u9891\u7387\uff0c<a href=\"https:\/\/www.clickz.com\/whats-the-best-email-frequency-and-how-do-you-find-it\/24027\/\">MarketingSherpa<\/a>\u7814\u7a76\u4e86\u8ba2\u6237\u5bf9\u4e0d\u540c\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u7684\u504f\u597d\u548c\u770b\u6cd5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/10.png\" alt=\"Customer email frequency preferences\" \/><\/p>\n<p>\u6781\u5c11\u6570\uff0815\uff05\uff09\u5ba2\u6237\u5e0c\u671b\u63a5\u6536\u6bcf\u65e5\u7535\u5b50\u90ae\u4ef6\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u6700\u53d7\u6b22\u8fce\u7684\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u504f\u597d\u8bbe\u7f6e\u662f\uff1a\u81f3\u5c11\u6bcf\u6708\u4e00\u6b21\uff0886\uff05\uff09\uff0c\u81f3\u5c11\u6bcf\u5468\u4e00\u6b21\uff0861\uff05\uff09\u548c\u6bcf\u5468\u4e00\u6b21\uff0832\uff05\uff09\u3002<\/p>\n<p>\u6700\u4e0d\u53d7\u6b22\u8fce\u7684\u90ae\u4ef6\u9891\u7387\u504f\u597d\u8bbe\u7f6e\u4e3a\uff1a\u6bcf\u5e74\uff081\uff05\uff09\uff0c\u6bcf\u5b63\u5ea6\uff084\uff05\uff09\uff0c\u6bcf\u5468\u4e09\u6b21\uff084\uff05\uff09\u548c\u4ece\u4e0d\uff089\uff05\uff09\u3002<\/p>\n<h3>\u8c03\u6574\u90ae\u4ef6\u53d1\u9001\u9891\u7387\uff0c\u83b7\u5f97\u6700\u4f73\u6548\u679c<\/h3>\n<p>\u6839\u636e\u5927\u91cf\u7814\u7a76\u548c\u7edf\u8ba1\u6570\u636e\uff0c<a href=\"https:\/\/snov.io\/blog\/zh\/when-is-the-best-time-to-send-emails-to-clients\/\">\u53d1\u9001\u90ae\u4ef6\u7684\u6700\u4f73\u65e5\u671f<\/a>\u662f\u661f\u671f\u4e8c\u548c\u661f\u671f\u4e94\uff0c\u56e0\u4e3a\u5b83\u4eec\u663e\u793a\u6700\u9ad8\u7684\u6253\u5f00\u7387\u548c\u8f6c\u5316\u7387\u3002\u8c03\u6574\u8fd9\u4e9b\u5929\u8981\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u9891\u7387\u5c06\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/11.png\" alt=\"average daily email opens\" \/><\/p>\n<p style=\"text-align: center;\"><i>\u6765\u6e90:\u00a0<\/i><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/Sales_Offers\/2015_email_report\/2015_Report_-_Best_Times_to_Get_Your_Business_Email_Opened.pdf?t=1535726849380\" rel=\"nofollow\"><i>HubSpot<\/i><\/a><\/p>\n<p>\u8fd9\u4e2a\u7ed3\u679c\u53ef\u4ee5\u7528\u5927\u591a\u6570\u5458\u5de5\u7684\u65f6\u95f4\u8868\u6765\u89e3\u91ca &#8211; \u5927\u591a\u6570\u4eba\u4f1a\u5728\u5de5\u4f5c\u5468\u7684\u5f00\u59cb\u548c\u7ed3\u675f\u65f6\u5c1d\u8bd5\u9605\u8bfb\u4ed6\u4eec\u7684\u90ae\u4ef6\u3002 \u786e\u4fdd\u4e5f\u5c06\u7535\u5b50\u90ae\u4ef6\u5b89\u6392\u5728\u7279\u5b9a\u7684\u65f6\u95f4\u3002HubSpot\u7684\u540c\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u6700\u9ad8\u7684\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u662f\u4e0a\u534811\u70b9\u5de6\u53f3\u3002\u5982\u679c\u60a8\u4f7f\u7528\u90ae\u4ef6\u8425\u9500\u5de5\u5177\uff0c\u5219\u9884\u8bbe\u7535\u5b50\u90ae\u4ef6\u5f88\u5bb9\u6613 &#8211; \u60a8\u53ef\u4ee5\u5148\u8bbe\u7f6e\u4e00\u7cfb\u5217\u7535\u5b50\u90ae\u4ef6\uff0c\u4f7f\u5176\u5728\u6b63\u786e\u7684\u65f6\u95f4\u51c6\u786e\u53d1\u9001\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2019\/07\/12.png\" alt=\"Average email opens\" \/><\/p>\n<p style=\"text-align: center;\"><i>\u6765\u6e90: HubSpot<\/i><\/p>\n<h2 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