{"id":7819,"date":"2021-02-03T06:23:36","date_gmt":"2021-02-03T03:23:36","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=7819"},"modified":"2023-02-27T09:07:23","modified_gmt":"2023-02-27T06:07:23","slug":"email-reputation-hacks","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/email-reputation-hacks\/","title":{"rendered":"\u5199\u5916\u8d38\u5f00\u53d1\u4fe1\u524d\uff0c\u8bb0\u5f97\u5148\u63d0\u9ad8\u5916\u8d38\u90ae\u7bb1\u57df\u540d\u58f0\u8a89\uff01"},"content":{"rendered":"<p>\u5199\u5916\u8d38\u5f00\u53d1\u4fe1\u7684\u65f6\u5019\uff0c\u5f88\u591a\u5916\u8d38\u4e1a\u52a1\u5458\u5bf9\u90ae\u4ef6\u7684\u5de5\u4f5c\u539f\u7406\u7f3a\u4e4f\u4e86\u89e3\u3002\u5173\u4e8e\u90ae\u4ef6\u8425\u9500\u7684\u6982\u5ff5\uff0c\u6bd4\u5982\u90ae\u7bb1\u57df\u540d\u58f0\u8a89\uff08Email Domain Reputation\uff09\uff0c\u4f1a\u5f71\u54cd\u90ae\u4ef6\u7fa4\u53d1\u7684\u53d1\u9001\u8d28\u91cf\u3002\u8fd9\u7bc7\u6587\u7ae0\u6211\u4eec\u5c06\u8bb2\u89e3\u90ae\u7bb1\u57df\u540d\u58f0\u8a89\u7684\u7ba1\u7406\u529e\u6cd5\u3002<\/p>\n<p class=\"ql-long-34851491\"><span 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class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u6839\u636e\u7f8e\u56fd\u7684\u8425\u9500\u673a\u6784\u7edf\u8ba1\uff0c\u53ea\u670985\uff05\u7684\u964c\u751f\u90ae\u4ef6\u80fd\u591f\u8fdb\u5165\u6536\u4ef6\u4eba\u7684\u6536\u4ef6\u7bb1\uff0c\u90ae\u4ef6\u7684\u6d41\u5931\u7387\u4ecb\u4e8e25\uff05\u548c30\uff05\u4e4b\u95f4\u3002 \u6240\u4ee5\uff0c\u63d0\u9ad8\u90ae\u4ef6\u53d1\u4ef6\u4eba\u7684\u58f0\u8a89\u662f\u5916\u8d38\u505a\u5ba2\u6237\u5f00\u53d1\u4fe1\u524d\u5fc5\u987b\u8003\u8651\u7684\u4e00\u4e2a\u73af\u8282\u3002<\/span><\/p>\n<h1 class=\"ql-long-34851491\"><strong><span class=\"ql-author-34851491 ql-size-14\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\uff1f<\/span><\/strong><\/h1>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u7b80\u5355\u5730\u8bf4\uff0c\u90ae\u4ef6\u53d1\u4ef6\u4eba\u58f0\u8a89\u662fInternet\u670d\u52a1\u63d0\u4f9b\u5546\uff08ISP\uff09\u6839\u636e\u4ee5\u4e0b\u51e0\u4e2a\u56e0\u7d20\u4e3a\u4f60\u5206\u914d\u7684\u5206\u6570\uff1a<\/span><\/p>\n<ul>\n<li class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u53d1\u9001\u7684\u4fe1\u4ef6\u6570<\/span><\/li>\n<li class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u90ae\u4ef6\u53d1\u9001\u9891\u7387<\/span><\/li>\n<li class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u5c06\u4f60\u7684\u90ae\u4ef6\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u7684\u6536\u4ef6\u4eba\u6570\u91cf<\/span><\/li>\n<li class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u51fa\u73b0\u8fdd\u7981\u8bcd\u88ab\u5224\u5b9a\u4e3a\u5783\u573e\u90ae\u4ef6\u6570\u91cf<\/span><\/li>\n<li class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u9000\u4fe1\u6570<\/span><\/li>\n<li class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u6253\u5f00\uff0c\u56de\u590d\uff0c\u8f6c\u53d1\u548c\u94fe\u63a5\u70b9\u51fb\u6570<\/span><\/li>\n<li class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u9000\u8ba2\u7528\u6237\u6570<\/span><\/li>\n<\/ul>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u53d1\u4ef6\u4eba\u4fe1\u8a89\u4e5f\u4e0e\u53d1\u9001\u90ae\u4ef6\u7684\u57df\u540d\uff08\u7f51\u5740\uff09\u6709\u5173\u3002 \u65e0\u8bba\u4ece\u4ec0\u4e48\u57df\u540d\u4e0b\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u90fd\u5c06\u53d7\u8be5\u57df\u540d\u7684\u4fe1\u8a89\u5ea6\u5f71\u54cd\u3002 \u5982\u679c\u4f60\u4f7f\u7528\u7684\u53d1\u9001\u5916\u8d38\u90ae\u4ef6\u7684\u7f51\u5740\u57df\u540d\u662f\u4f17\u6240\u5468\u77e5\u7684\u7ecf\u5e38\u53d1\u9001\u964c\u751f\u90ae\u4ef6\u7684\u7f51\u5740\uff0c\u90ae\u4ef6\u8425\u9500\u7684\u6548\u679c\u53ef\u80fd\u4e0d\u4f1a\u7279\u522b\u597d\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image7-2.png\" alt=\"\u90ae\u7bb1\u57df\u540d\u4fe1\u8a89\" width=\"867\" height=\"781\" \/><\/p>\n<h1 class=\"ql-long-34851491\"><strong><span class=\"ql-author-34851491 ql-size-14\">\u5982\u4f55\u68c0\u67e5\u90ae\u4ef6\u53d1\u4ef6\u4eba\u7684\u4fe1\u8a89\uff1f<\/span><\/strong><\/h1>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u6709\u5404\u79cd\u5404\u6837\u7684\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u5173\u4e8e\u90ae\u4ef6\u57df\u540d\u58f0\u8a89\u7ba1\u7406\u7684\u529f\u80fd\u3002<\/span><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u514d\u8d39\u7684\u5de5\u5177\uff0c\u4f8b\u5982<a href=\"https:\/\/www.senderscore.org\/\">Sender Score<\/a>\uff0c\u68c0\u67e5\u90ae\u7bb1\u57df\u540d\u4fe1\u8a89\u3002 \u5b83\u5c06\u8fdb\u884c\u8bc4\u4f30\uff0c\u5e76\u63d0\u4f9b\u4e00\u4e2a0\u5230100\u7684\u5206\u6570\uff0880\u5206\u4ee5\u4e0a\u4e3a\u4fe1\u8a89\u4f18\u826f\uff09\u3002 \u6570\u5b57\u662f30\u5929\u533a\u95f4\u7684\u5e73\u5747\u503c\u8ba1\u7b97\u7684\uff1b \u4f60\u5c06\u770b\u5230\u4f60\u7684IP\u5730\u5740\u4e0e\u5176\u4ed6IP\u5730\u5740\u76f8\u6bd4\u7684\u6392\u540d\u3002 \u8f83\u9ad8\u7684\u53d1\u4ef6\u4eba\u5206\u6570\u8868\u793a\u8f83\u9ad8\u7684\u53d1\u4ef6\u4eba\u4fe1\u8a89\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image4-2.png\" alt=\"\u90ae\u7bb1\u57df\u540d\u5206\u6570\" width=\"974\" height=\"334\" \/><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u5982\u679c\u4f60\u53d1\u73b0\u4f60\u7684\u90ae\u7bb1\u57df\u540d\u58f0\u8a89\u5f97\u5206\u8f83\u4f4e\uff0c\u6211\u4eec\u5728\u4e0b\u9762\u63d0\u4f9b\u4e00\u4e9b\u65b9\u6cd5\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4fee\u590d\u4f60\u7684\u4fe1\u8a89\u5206\u6570\u3002\u8fd9\u5c06\u5e2e\u52a9\u4f60\u7684\u5916\u8d38\u5f00\u53d1\u4fe1\u6709\u66f4\u5927\u673a\u4f1a\u5230\u8fbe\u5ba2\u6237\u7684\u6536\u4ef6\u7bb1\u3002<\/span><\/p>\n<h1 class=\"ql-long-34851491\"><strong><span class=\"ql-author-34851491 ql-size-14\">\u5982\u4f55\u63d0\u9ad8\u90ae\u4ef6\u53d1\u4ef6\u4eba\u7684\u57df\u540d\u4fe1\u8a89<\/span><\/strong><\/h1>\n<h2 class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u53ea\u53d1\u9001\u90ae\u4ef6\u7ed9\u6709\u6548\u7684\u90ae\u7bb1<\/span><\/h2>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u6211\u4eec\u5728\u521b\u5efa\u6f5c\u5728\u5ba2\u6237\u6570\u636e\u5e93\u7684\u65f6\u5019\uff0c\u4e00\u5b9a\u8981\u786e\u4fdd\u5ba2\u6237\u7684\u90ae\u7bb1\u662f\u6709\u6548\u7684\u3002<\/span><span class=\"ql-author-34851491\">\u4e0d\u8981\u53bb\u5916\u9762\u8d2d\u4e70\u5ba2\u6237\u90ae\u7bb1\u3002 \u9996\u5148\uff0c\u8fd9\u79cd\u884c\u4e3a\u8fdd\u53cd\u53cd\u5783\u573e\u90ae\u4ef6\u6cd5\u5f8b-\u4f8b\u5982\u52a0\u62ff\u5927\u53cd\u5783\u573e\u90ae\u4ef6\u6cd5\uff0c\u6b27\u76dfGDP\u548cCAN-SPAM\u6cd5\u3002<\/span><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u6b64\u5916\uff0c\u8fd9\u6837\u505a\u53ef\u80fd\u4f1a\u5e26\u6765\u5783\u573e\u90ae\u4ef6\u7684\u9ebb\u70e6\u3002 \u53d1\u9001\u7ed9\u5927\u91cf\u65e0\u6548\u7684\u90ae\u7bb1\u65f6\uff0c\u4f60\u7684\u5ba2\u6237\u5f00\u53d1\u4fe1\u5c06\u89e6\u53d1\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u3002 \u7ed3\u679c\uff0c\u4f60\u4f7fIP\u4fe1\u8a89\u53d7\u5230\u5a01\u80c1\uff0c\u8fdb\u800c\u53ef\u80fd\u4f1a\u88ab\u5217\u5165\u9ed1\u540d\u5355\u3002<\/span><\/p>\n<p><a href=\"https:\/\/snovio.cn\/email-finder\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2019\/01\/finder-1.png\" alt=\"\u90ae\u7bb1\u641c\u7d22\u5de5\u5177\" width=\"1028\" height=\"328\" \/><\/a><\/p>\n<h2 class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u53d1\u9001\u90ae\u4ef6\u7ed9\u8ba2\u9605\u5ba2\u6237<\/span><\/h2>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u5982\u679c\u4f60\u4e0d\u53bb\u8d2d\u5ba2\u6237\u90ae\u7bb1\uff0c\u884c\u4e1a\u6700\u4f73\u505a\u6cd5\u662f\u4ec0\u4e48\uff1f\uff08\u6ce8\u610f\uff0c\u6b64\u5904\u8bf4\u7684\u662f\u975e\u5e38\u7406\u60f3\u7684\u60c5\u51b5\uff0c\u901a\u5e38\u662f\u5927\u578b\u516c\u53f8\u7684\u505a\u6cd5\uff09<\/span><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u6709\u5f88\u591a\u3002 \u4f8b\u5982\uff0c\u901a\u8fc7\u5728\u7f51\u7ad9\u63d0\u4f9b\u5956\u52b1\uff0c\u8ba9\u5ba2\u6237\u7559\u4e0b\u90ae\u7bb1\u5730\u5740\u6536\u53d6\u5956\u52b1\u3002\u8fd9\u610f\u5473\u7740\u4f60\u5728\u5411\u5ba2\u6237\u53d1\u9001\u90ae\u4ef6\u4e4b\u524d\u5df2\u660e\u786e\u5f81\u6c42\u4ed6\u4eec\u7684\u8bb8\u53ef\u3002\u5ba2\u6237\u9700\u8981\u70b9\u51fb\u90ae\u4ef6\u786e\u8ba4\u94fe\u63a5\uff0c\u786e\u8ba4\u8ba2\u9605\u4f60\u7684\u7f51\u7ad9\u4fe1\u606f\u3002<\/span><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u6beb\u65e0\u7591\u95ee\uff0c\u8fd9\u662f\u7535\u5546\u3001\u9500\u552e\u884c\u4e1a\u7684\u6700\u4f73\u505a\u6cd5\u3002\u8fd9\u5e2e\u52a9\u6211\u4eec\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u90ae\u7bb1\u6570\u636e-\u6211\u4eec\u8fd8\u8981\u5b9a\u671f\u68c0\u67e5\u548c\u53d1\u9001\u90ae\u4ef6\u7684\u771f\u5b9e\u4eba\u5458\u4f7f\u7528\u7684\u90ae\u7bb1\u5730\u5740\u3002 \u6210\u529f\u7684\u90ae\u4ef6\u8425\u9500\u7684\u524d\u63d0\u662f\u6709\u4e00\u4efd\u4f18\u8d28\u7684\u5ba2\u6237\u90ae\u7bb1\u6570\u636e\uff0c\u8fd9\u6837\u5199\u5916\u8d38\u5f00\u53d1\u4fe1\u6211\u4eec\u80fd\u591f\u65b9\u5411\u5730\u5c06\u8425\u9500\u6750\u6599\u53d1\u9001\u7ed9\u591a\u4e2a\u6536\u4ef6\u4eba\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2020\/11\/image6-2.png\" alt=\"\u90ae\u4ef6\u786e\u8ba4\u94fe\u63a5\u4f8b\u5b50\" width=\"708\" height=\"348\" \/><\/p>\n<h2 class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">IP\u4fe1\u8a89<\/span><\/h2>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u901a\u8fc7\u8ba2\u9605\u5efa\u7acb\u7684\u5ba2\u6237\u90ae\u7bb1\u6570\u636e\u5e76\u4e0d\u4e00\u5b9a\u4fdd\u8bc1\u4f60\u62e5\u6709\u53ef\u9760\u7684IP\u3002<\/span><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">IP\uff08\u4e92\u8054\u7f51\u534f\u8bae\uff09\u4fe1\u8a89\u7531\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u73af\u5883\u7684\u8d28\u91cf\u6765\u5b9a\u4e49\u3002\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u53ef\u80fd\u5b8c\u5168\u7b26\u5408CAN-SPAM Act\u6216\u5176\u4ed6\u53cd\u5783\u573e\u90ae\u4ef6\u6cd5\u5f8b\uff0c\u4f46\u4ecd\u4f1a\u89e6\u53d1\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u3002\u8fd9\u4e9b\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u88ab\u4e3b\u8981\u7684ISP\u7528\u6765\u68c0\u6d4b\u5783\u573e\u90ae\u4ef6\u3002<\/span><\/p>\n<p class=\"ql-long-34851491\"><span 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Mail\uff08DKIM\uff09<\/a>\u8bbe\u7f6e\u90ae\u7bb1\u57df\u540d\u7684\u8eab\u4efd\u9a8c\u8bc1\u3002<\/span><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">SPF\u5305\u62ec\u53ef\u4ee5\u4f7f\u7528\u4f60\u7684\u57df\u540d\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u7684\u7ecf\u9a8c\u8bc1\u7684IP\u5217\u8868\u3002 \u540c\u65f6\uff0cDKIM\u7b7e\u540d\u4f1a\u6dfb\u52a0\u5230\u4f60\u7684\u6240\u6709\u7535\u5b50\u90ae\u4ef6\u4e2d\uff0c\u5e76\u6709\u52a9\u4e8e\u9a8c\u8bc1\u90ae\u4ef6\u53d1\u9001\u540e\u662f\u5426\u4fdd\u6301\u539f\u72b6\u3002 \u8fd9\u6837\u505a\u7684\u7ed3\u679c\u662f\u60f3\u8981\u6b3a\u7792\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u5c06\u66f4\u52a0\u96be\u4ee5\u8fbe\u5230\u76ee\u7684\uff0c\u5e76\u4e14\u5c06\u5927\u5927\u63d0\u9ad8\u4f60\u7684\u58f0\u8a89\u3002<\/span><\/p>\n<h2 class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u767d\u540d\u5355<\/span><\/h2>\n<p class=\"ql-long-34851491\"><span 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class=\"ql-author-34851491\">\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5728\u5f00\u53d1\u5916\u8d38\u5ba2\u6237\u4e2d\u8fdb\u884c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u6700\u6709\u4ef7\u503c\u7684\u6280\u5de7\u4e4b\u4e00\u662f\u4f7f\u7528\u5ba2\u6237\u7ec6\u5206\u65b9\u6cd5\u3002 \u6709\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5bf9\u5ba2\u6237\u90ae\u7bb1\u8fdb\u884c\u6392\u5e8f\u548c\u7ec6\u5206\u3002 \u5ba2\u6237\u7ec6\u5206\u53d6\u51b3\u4e8e\u4f60\u62e5\u6709\u591a\u5c11\u4fe1\u606f\u4ee5\u53ca\u4f60\u7684\u7279\u5b9a\u8425\u9500\u76ee\u6807\u3002 \u4f60\u53ef\u4ee5\u5728<a href=\"https:\/\/www.maropost.com\/how-to-segment-your-email-list-for-better-results\/\">\u8fd9\u91cc<\/a>\u627e\u5230\u6709\u5173\u5ba2\u6237\u7ec6\u5206\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n<p class=\"ql-long-34851491\"><span class=\"ql-author-34851491\">\u5ba2\u6237\u7ec6\u5206\u53ef\u4ee5\u4f7f\u76ee\u6807\u5185\u5bb9\u548c\u76f8\u5173\u5185\u5bb9\u53d8\u5f97\u66f4\u591a\u3002 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