{"id":8040,"date":"2021-06-09T08:32:47","date_gmt":"2021-06-09T05:32:47","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=8040"},"modified":"2023-05-18T13:03:24","modified_gmt":"2023-05-18T10:03:24","slug":"linkedin-guide","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/linkedin-guide\/","title":{"rendered":"\u9886\u82f1\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u6307\u5357 &#8211; \u5982\u4f55\u6b63\u786e\u6709\u6548\u7684\u4f7f\u7528\u9886\u82f1\u5f00\u53d1\u5ba2\u6237"},"content":{"rendered":"<p>\u5982\u679c\u4e0b\u9762\u8fd9\u4e9b\u4fe1\u606f\u4f60\u770b\u8d77\u6765\u89c9\u5f97\u5f88\u719f\u6089\uff0c\u90a3\u4f60\u4e4b\u524d\u5f88\u6709\u53ef\u80fd\u906d\u5230\u4e86\u9886\u82f1\u7b97\u6cd5\u7684\u9650\u5236\u3002\u8fd9\u79cd\u73b0\u8c61\u5728\u5916\u8d38<a href=\"https:\/\/snovio.cn\/blog\/social-selling-on-linkedin\/\">\u9886\u82f1\u5ba2\u6237\u5f00\u53d1<\/a>\u3001\u9500\u552e\u9886\u57df\u9700\u8981\u6dfb\u52a0\u5f88\u591a\u9886\u82f1\u597d\u53cb\u7684\u4eba\u4e2d\u95f4\u975e\u5e38\u666e\u904d\u3002<\/p>\n<p><i>You\u2019ve reached the weekly invitation limit.<\/i><\/p>\n<p><i>To verify this member knows you, please enter their email to connect.<\/i><\/p>\n<p><i>It appears you\u2019re visiting a very high number of pages on LinkedIn with supernatural frequency.\u00a0<\/i><i>We think you may be using an automation tool.<\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image9-1.png\" alt=\"You are out of notifications for now\" \/><\/p>\n<p>\u9886\u82f1\u7b97\u6cd5\u56fa\u7136\u8ba9\u4eba\u5934\u75bc\uff0c\u4f46\u662f\u5728\u9605\u8bfb\u4e86\u884c\u4e1a\u9886\u5bfc\u8005\u7684\u4e0d\u540c\u610f\u89c1\u540e\uff0c\u6211\u4eec\u7f16\u5236\u4e86\u4e00\u4efd\u9886\u82f1\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u6307\u5357\uff0c\u76f8\u4fe1\u5bf9\u60a8\u5f00\u53d1\u9886\u82f1\u4e0a\u7684\u6f5c\u5728\u5ba2\u6237\u4f1a\u975e\u5e38\u6709\u5e2e\u52a9\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u6587\u7ae0\u5927\u7eb2<\/p>\n<ul>\n<li><a href=\"#challenges\">\u9886\u82f1\u5f00\u53d1\u5ba2\u6237\u6709\u54ea\u4e9b\u6311\u6218\uff1f<\/a>\n<ul>\n<li><a href=\"#weekly\">\u6bcf\u5468\u9886\u82f1\u6dfb\u52a0\u597d\u53cb\u9080\u8bf7\u9650\u5236<\/a><\/li>\n<li><a href=\"#email\">\u9886\u82f1\u9080\u8bf7\u597d\u53cb\u6240\u9700\u7684\u90ae\u7bb1\u5730\u5740<\/a><\/li>\n<li><a href=\"#automation\">\u8b66\u544a\u4f7f\u7528\u81ea\u52a8\u5316\u5de5\u5177<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#restrictions\">LinkedIn \u5bf9\u9650\u5236\u6709\u4ec0\u4e48\u770b\u6cd5\uff1f<\/a><\/li>\n<li><a href=\"#tips\">2021\u5e74\u9886\u82f1\u5f00\u53d1\u5ba2\u6237\u4e0d\u53d7\u9650\u5236<\/a>\n<ul>\n<li><a href=\"#work\">\u7814\u7a76\u60a8\u7684 ICP\u3001BP \u548c VP<\/a><\/li>\n<li><a href=\"#warm\">\u8d26\u6237\u9884\u70ed<\/a><\/li>\n<li><a href=\"#improve\">\u63d0\u9ad8\u60a8\u7684 SSI \u5206\u6570<\/a><\/li>\n<li><a href=\"#personalize\">\u5c06\u4f60\u7684\u6d88\u606f\u8fdb\u884c\u4e2a\u6027\u5316\u7f16\u8f91<\/a><\/li>\n<li><a href=\"#be\">\u8c28\u614e\u4f7f\u7528\u81ea\u52a8\u5316\u5de5\u5177<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"challenges\">\u9886\u82f1\u5f00\u53d1\u5ba2\u6237\u6709\u54ea\u4e9b\u6311\u6218\uff1f<\/h2>\n<p>\u9886\u82f1\u4ecd\u7136\u662f B2B \u8425\u9500\u6700\u5f3a\u5927\u7684\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u5e73\u53f0\u3002\u7531\u4e8e\u5728\u5168\u7403\u90fd\u5982\u6b64\u53d7\u6b22\u8fce\uff0c\u8bb8\u591a\u4eba\u4ec5\u5c06\u5176\u89c6\u4e3a\u83b7\u5f97\u5feb\u901f\u5229\u6da6\u7684\u6765\u6e90\u3002\u7ed3\u679c\uff0c\u4ed6\u4eec\u6295\u5165\u5927\u91cf\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u5927\u529b\u53d1\u9001\u7fa4\u53d1\u9080\u8bf7\u3001\u8054\u7cfb\u8bf7\u6c42\u548c\u4e2a\u4eba\u4fe1\u606f\uff0c\u800c\u4e0d\u5173\u5fc3\u4ed6\u4eec\u4e3a\u5ba2\u6237\u5e26\u6765\u7684\u4ef7\u503c\u3002\u8fd9\u4e9b\u6ee5\u7528\u5e73\u53f0\u8d44\u6e90\u7684\u884c\u4e3a\u5e26\u6765\u4e86\u8bb8\u591a\u95ee\u9898\u3002<\/p>\n<p>\u9886\u82f1\u663e\u7136\u5f88\u5173\u5fc3\u5e73\u53f0\u7684\u8d28\u91cf\uff0c\u5e76\u5b9a\u671f\u66f4\u65b0\u5e73\u53f0\u89c4\u5219\u3002\u4ed6\u4eec\u58f0\u79f0\u5b83\u6709\u52a9\u4e8e\u4fdd\u6301\u9ad8\u6807\u51c6\u7684\u901a\u4fe1\uff0c\u4fdd\u6301\u5065\u5eb7\u7684\u7f51\u7edc\u73af\u5883\uff0c\u5e76\u4f7f\u7f51\u7edc\u6210\u4e3a\u5bf9\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u90fd\u6709\u4ef7\u503c\u7684\u5730\u65b9\u3002<\/p>\n<p>\u8fd9\u4e00\u6b21\uff0c\u9886\u82f1\u63a8\u51fa\u4e86\u4ee5\u4e0b\u89c4\u683c\u66f4\u65b0\uff1a<\/p>\n<h3 id=\"weekly\">\u6bcf\u5468\u9080\u8bf7\u9650\u5236<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image3.png\" alt=\"You've reached the weekly invitation limit\" width=\"492\" height=\"720\" \/><\/p>\n<p>\u6211\u4eec\u5728 Snov.io \u5904\u7406\u8fd9\u4e2a\u95ee\u9898\u5df2\u7ecf\u6709\u4e00\u6bb5\u65f6\u95f4\u4e86\uff0c\u4f46\u4ee5\u524d\uff0c\u6bcf\u5468\u6dfb\u52a0\u597d\u53cb\u9650\u5236\u80cc\u540e\u6709\u4e00\u4e2a\u7b97\u6cd5\uff0c\u5b83\u8003\u8651\u4e86\u5404\u79cd\u56e0\u7d20\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u4f60\u53d1\u9001\u4e86\u591a\u5c11\u9080\u8bf7<\/li>\n<li>\u6709\u591a\u5c11\u9080\u8bf7\u5f85\u5904\u7406<\/li>\n<li>\u63a5\u53d7\u4e86\u591a\u5c11\u9080\u8bf7<\/li>\n<li>\u62d2\u7edd\u4e86\u591a\u5c11\u9080\u8bf7<\/li>\n<\/ul>\n<p>\u7136\u800c\u6700\u65b0\u7684\u89c4\u5219\u5374\u8ba9\u6211\u4eec\u6709\u70b9\u63aa\u624b\u4e0d\u53ca\u3002\u4ece\u53bb\u5e74 3 \u6708\u5f00\u59cb\uff0cLinkedin \u4f3c\u4e4e\u4e00\u76f4\u5728\u6d4b\u8bd5\u65b0\u7684\u6dfb\u52a0\u597d\u53cb\u9650\u5236\uff0c\u6bd4\u5982\u5141\u8bb8\u5176\u90e8\u5206\u7528\u6237\u6bcf\u5468\u4ec5\u53d1\u9001\u7ea6 100 \u4e2a\u6dfb\u52a0\u597d\u53cb\u8bf7\u6c42\u3002<\/p>\n<h3>\u6709\u4ec0\u4e48\u89e3\u51b3\u65b9\u6848\uff1f<\/h3>\n<p>\u5982\u679c\u4f60\u6536\u5230\u6bcf\u5468\u9650\u5236\u901a\u77e5\uff0c\u8bf7\u518d\u7b49\u4e00\u5468\u53d1\u9001\u66f4\u591a\u6dfb\u52a0\u597d\u53cb\u9080\u8bf7\u3002<\/p>\n<p>\u5982\u679c\u60f3\u7ed5\u8fc7\u6b64\u9650\u5236\uff0c Linked Helper\uff08Linkedin \u81ea\u52a8\u5316\u5de5\u5177\uff09\u56e2\u961f\u5efa\u8bae\u7ed3\u5408\u4f7f\u7528 Snov.io \u548c Linked Helper\uff0c\u901a\u8fc7\u4ed6\u4eec\u7684\u90ae\u7bb1\u5730\u5740\u9080\u8bf7 2 \u5ea6\u6216 3 \u5ea6\u9886\u82f1\u8054\u7cfb\u4eba\u3002<\/p>\n<p>\u4f7f\u7528\u8fd9\u4e2a\u65b9\u6cd5\uff0c\u4f60\u53ef\u4ee5\u9632\u6b62\u4f60\u7684\u5e10\u6237\u83b7\u5f97\u6bcf\u5468\u901a\u77e5\u9650\u5236\u5e76\u63d0\u9ad8\u60a8\u7684<a href=\"https:\/\/snovio.cn\/blog\/12-ways-to-find-emails\/\">\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1<\/a>\u5de5\u4f5c\u3002\u70b9\u51fb<a href=\"https:\/\/linkedhelper.zendesk.com\/hc\/en-us\/articles\/360018141459\">\u6b64\u5904<\/a>\u83b7\u53d6\u6709\u5173\u5982\u4f55\u64cd\u4f5c\u7684\u8be6\u7ec6\u8bf4\u660e\u3002<\/p>\n<p><a href=\"https:\/\/app.snov.io\/\"><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2.png\" alt=\"email finder\" \/><\/a><\/p>\n<h3 id=\"email\">\u9080\u8bf7\u6240\u9700\u7684\u90ae\u7bb1\u5730\u5740<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image6.png\" alt=\"Email address needed for an invitation\" \/><\/p>\n<p>\u5f53\u60a8\u53d1\u9001\u6dfb\u52a0\u597d\u53cb\u8bf7\u6c42\u65f6\uff0c\u53ef\u80fd\u4f1a\u8981\u6c42\u60a8\u8f93\u5165\u90ae\u7bb1\u5730\u5740\u7684\u539f\u56e0\u6709\u591a\u79cd\u3002\u6700\u5e38\u89c1\u7684\u4e00\u4e2a\uff08\u4e5f\u5728 LinkedIn \u5e2e\u52a9\u4e2d\u63d0\u5230\uff09\u662f\u6709\u592a\u591a\u4eba\u70b9\u51fb\u201c\u6211\u4e0d\u8ba4\u8bc6\u8fd9\u4e2a\u4eba\u201d\u6309\u94ae\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image13.png\" alt=\"Invitation deleted\" \/><\/p>\n<p>\u6709\u4f20\u8a00\u8bf4\uff0c\u5bf9\u60a8\u7684\u9080\u8bf7\u7684\u4e94\u4e2a\u7d2f\u79ef\u201c\u6211\u4e0d\u8ba4\u8bc6\u8fd9\u4e2a\u4eba\u201d \u56de\u590d\u8db3\u4ee5\u8ba9 Linkedin \u5f00\u59cb\u5411\u60a8\u8bf7\u6c42\u8f93\u5165\u90ae\u7bb1\u5730\u5740\u3002<\/p>\n<p>Docsify \u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Max Makarenko \u5728\u4ed6\u7684\u6587\u7ae0\u4e2d\u8fd8\u5f3a\u8c03\u4e86\u8fd9\u79cd\u901a\u77e5\u7684\u53e6\u4e00\u4e2a\u539f\u56e0\u2014\u2014\u6dfb\u52a0\u597d\u53cb\u901a\u8fc7\u7387\u4f4e\u3002\u5982\u679c\u60a8\u505c\u6b62\u53d1\u9001\u597d\u53cb\u8bf7\u6c42\uff0c\u5219\u901a\u5e38\u4f1a\u5728 2-4 \u5468\u5185\u81ea\u52a8\u53d6\u6d88\u8d26\u6237\u9650\u5236\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4f60\u53ef\u4ee5\u68c0\u67e5\u60a8\u7684\u5f85\u5904\u7406\u8bf7\u6c42\uff0c\u53ef\u80fd\u6709\u6570\u5343\u4e2a\u5f85\u5904\u7406\u7684\u597d\u53cb\u6dfb\u52a0\u9080\u8bf7\u3002\u8fd9\u53ef\u80fd\u4e5f\u4f1a\u5f15\u8d77\u9886\u82f1\u9650\u5236\u3002<\/p>\n<p><a href=\"https:\/\/snovio.cn\/extension\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9451 size-full\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/D1-China-1.png\" alt=\"\u9886\u82f1\u5f00\u53d1\u5ba2\u6237\u65b9\u6cd5\" width=\"520\" height=\"190\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/D1-China-1.png 520w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2020\/07\/D1-China-1-300x110.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<h3>\u6709\u4ec0\u4e48\u89e3\u51b3\u65b9\u6848\uff1f<\/h3>\n<p>\u7b2c\u4e00\uff0c\u6dfb\u52a0\u597d\u53cb\u6d88\u606f<strong>\u4e2a\u6027\u5316\u7f16\u8f91<\/strong>\u3002 \u4e0d\u8981\u53d1\u9001\u9ed8\u8ba4\u8fde\u63a5\u597d\u53cb\u8bf7\u6c42\u3002\u82b1\u65f6\u95f4\u7814\u7a76\u4f60\u8981\u6dfb\u52a0\u7684\u4eba\uff0c\u89e3\u91ca\u4f60\u4e3a\u4ec0\u4e48\u8981\u8054\u7cfb\u8fd9\u4e2a\u4eba\uff0c\u4f7f\u7528\u5f00\u653e\u5f0f\u95ee\u9898\u3002\u5982\u679c\u5904\u7406\u5f97\u5f53\uff0c\u5373\u4f7f\u4ed6\u4eec\u4e0d\u8ba4\u8bc6\u53d1\u4ef6\u4eba\uff0c\u6f5c\u5728\u5ba2\u6237\u4e5f\u4e0d\u592a\u53ef\u80fd\u4e3e\u62a5\u6b64\u7c7b\u597d\u53cb\u9080\u8bf7\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u6280\u5de7\u662f\u76d1\u63a7\u5f85\u5904\u7406\u9080\u8bf7\u7684\u6570\u91cf\u5e76\u53d6\u6d88\u90a3\u4e9b\u672a\u88ab\u63a5\u53d7\u7684\u9080\u8bf7\u3002\u6bcf\u6708\u64a4\u56de\u4e00\u6b21\u6216\u4e24\u6b21\uff0c\u5c06\u5176\u6570\u91cf\u51cf\u5c11\u5230<strong>\u4e0d\u8d85\u8fc7 500 \u4eba<\/strong>\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image4-1.png\" alt=\"Withdraw invitations\" \/><\/p>\n<h3 id=\"automation\">\u5bf9\u4f7f\u7528\u81ea\u52a8\u5316\u5de5\u5177\u7684\u8b66\u544a<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image12.png\" alt=\"Automation tool warning\" \/><\/p>\n<p>\u4e3a\u4ec0\u4e48\u4f1a\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\uff1f<\/p>\n<p>1.Linkedin \u53ef\u80fd\u5df2\u68c0\u6d4b\u5230\u4f60\u5728\u4f7f\u7528\u4e0d\u53ef\u9760\u7684\u81ea\u52a8\u5316\u5de5\u5177\u6216\u6d4f\u89c8\u5668\u6269\u5c55\u7a0b\u5e8f\u3002\u8fd9\u7c7b\u63d2\u4ef6\u5e94\u8be5\u91cd\u70b9\u8003\u8651\u4f7f\u7528\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u5b89\u5168\u89e3\u51b3\u65b9\u6848\uff0c\u4f8b\u5982 Expandi\u3001Linked Helper\u3001Dux-Soup \u7b49\u3002<br \/>\n2.\u53e6\u4e00\u4e2a\u539f\u56e0\u53ef\u80fd\u662f\u7c7b\u4f3c\u673a\u5668\u4eba\u7684\u884c\u4e3a\u3002\u5982\u679c\u5e73\u53f0\u8bbf\u95ee\u8005\u9664\u4e86\u67e5\u770b\u4e2a\u4eba\u8d44\u6599\u4e4b\u5916\u4ec0\u4e48\u90fd\u4e0d\u505a\uff0c\u90a3\u4e48\u8fd9\u79cd\u884c\u4e3a\u5f88\u53ef\u7591\u3002\u5982\u679c\u4ed6\u4eec\u53ea\u53d1\u9001\u8fde\u63a5\u8bf7\u6c42\uff0c\u90a3\u5c31\u66f4\u53ef\u7591\u4e86\u3002\u5982\u679c\u4ed6\u4eec\u7684\u8bf7\u6c42\u5927\u591a\u4e0d\u88ab\u63a5\u53d7\uff08\u6216\u8005\u4ed6\u4eec\u88ab\u63a5\u53d7\u4f46\u6ca1\u6709\u6c9f\u901a\uff09\uff0c\u8fd9\u4e5f\u4f1a\u5f15\u8d77\u5e73\u53f0\u6000\u7591\u3002<\/p>\n<h2 id=\"restrictions\">Linkedin \u5bf9\u9650\u5236\u6709\u4ec0\u4e48\u770b\u6cd5\uff1f<\/h2>\n<p>\u5f53\u6211\u4eec\u67e5\u770b\u5b98\u65b9\u7684 Linkedin \u8fde\u63a5\u9650\u5236\u65f6\uff0c\u6211\u4eec\u53d1\u73b0\u5b83\u4eec\u7684\u63cf\u8ff0\u76f8\u5f53\u6a21\u7cca\u3002\u8be5\u5e73\u53f0\u6307\u51fa\u4e86\u5b83\u53ef\u80fd\u4f1a\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u9650\u5236\u60a8\u7684\u5e10\u6237\u5411\u5176\u4ed6\u7f51\u7edc\u7528\u6237\u53d1\u9001\u9080\u8bf7\u7684\u4e24\u4e2a\u4e3b\u8981\u539f\u56e0\uff1a<\/p>\n<ul>\n<li>\u77ed\u65f6\u95f4\u5185\u53d1\u9001\u4e86\u8fc7\u591a\u7684 Linkedin \u9080\u8bf7\u5efa\u7acb\u8054\u7cfb\u3002<\/li>\n<li>\u592a\u591a\u6536\u4ef6\u4eba\u5ffd\u7565\u4e86\u8fd9\u4e9b\u9080\u8bf7\u6216\u5c06\u8fd9\u4e9b\u9080\u8bf7\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u3002<\/li>\n<\/ul>\n<p>\u5927\u591a\u6570\u9650\u5236\u4f1a\u5728\u4e00\u5468\u540e\u81ea\u52a8\u53d6\u6d88\u3002\u4f46\u6839\u636e\u60a8\u7684\u9650\u5236\u7c7b\u578b\uff0cLinkedIn \u56e2\u961f\u5efa\u8bae\u5c1d\u8bd5\u4ee5\u4e0b\u64cd\u4f5c\uff1a<\/p>\n<ul>\n<li><strong>\u9996\u6b21\u9650\u5236<\/strong> &#8211; \u7b49\u5f85\u51e0\u4e2a\u5c0f\u65f6\uff0c\u7136\u540e\u91cd\u8bd5\u3002<\/li>\n<li><strong>\u4e00\u5929\u5185\u7684\u591a\u4e2a\u9650\u5236<\/strong> &#8211; \u7b49\u5f85\u51e0\u5929\uff0c\u7136\u540e\u91cd\u8bd5\u3002<\/li>\n<li><strong>\u5bf9\u6709\u592a\u591a\u672a\u5b8c\u6210\u9080\u8bf7\u7684\u9650\u5236<\/strong> \u2014 \u5728\u5c1d\u8bd5\u53d1\u9001\u65b0\u7684\u8fde\u63a5\u8bf7\u6c42\u4e4b\u524d\u9700\u8981\u7b49\u5f85\u5927\u7ea6 1 \u4e2a\u6708\u3002<\/li>\n<\/ul>\n<p>\u6b64\u5916\uff0c\u9886\u82f1\u63d0\u4f9b\u4e86\u4e00\u4e9b\u6709\u5173\u5982\u4f55\u907f\u514d\u9080\u8bf7\u9650\u5236\u7684\u63d0\u793a\uff08\u5982\u5176\u5b98\u65b9\u7f51\u7ad9\u6240\u8ff0\uff09\uff1a<\/p>\n<ul>\n<li>\u4fdd\u6301\u9ad8\u8d28\u91cf\u7684\u8054\u7cfb\u4eba\u7f51\u7edc\u3002<\/li>\n<li>\u53ea\u6dfb\u52a0\u9080\u8bf7\u90a3\u4e9b\u4f60\u8ba4\u8bc6\u548c\u4fe1\u4efb\u7684\u4eba\u3002<\/li>\n<li>\u5728\u597d\u53cb\u9080\u8bf7\u4fe1\u606f\u91cc\u6dfb\u52a0\u4e00\u4e9b\u4e0a\u4e0b\u6587\uff1a\u4e2a\u6027\u5316\u7f16\u8f91\uff0c\u63d0\u9192\u6536\u4ef6\u4eba\u60a8\u662f\u5982\u4f55\u8ba4\u8bc6\u4ed6\u4eec\u7684\uff0c\u6216\u8bf4\u660e\u60a8\u60f3\u8054\u7cfb\u7684\u539f\u56e0\u3002<\/li>\n<li>\u8981\u8054\u7cfb\u60a8\u4e0d\u8ba4\u8bc6\u7684 Linkedin \u7528\u6237\uff0c\u5efa\u8bae\u4f7f\u7528 InMail \u548c\u7fa4\u7ec4\u3002<\/li>\n<li>\u786e\u4fdd\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u6709\u7167\u7247\u5e76\u66f4\u65b0\u6700\u65b0\u804c\u4e1a\u4fe1\u606f\uff0c\u4ee5\u4fbf\u6536\u4ef6\u4eba\u80fd\u591f\u8ba4\u51fa\u60a8\u3002<\/li>\n<li>\u4f7f\u60a8\u7684\u7f51\u7edc\u6218\u7565\u4e0e<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/34593\"> Linkedin \u804c\u4e1a\u793e\u533a\u653f\u7b56<\/a>\u548c<a href=\"https:\/\/www.linkedin.com\/legal\/user-agreement\">\u7528\u6237\u534f\u8bae<\/a>\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<\/ul>\n<p>\u5982\u60a8\u6240\u89c1\uff0cLinkedin \u7684\u63d0\u793a\u5728\u7528\u6237\u9650\u5236\u65b9\u9762\u5e76\u4e0d\u662f\u5f88\u5177\u4f53\u3002 \u56e0\u6b64\uff0c\u6211\u4eec\u901a\u8fc7\u4eb2\u8eab\u7684\u7ecf\u5386\uff0c\u4e3a\u60a8\u63d0\u4f9b\u6765\u81ea\u4f7f\u7528\u8fc7\u4f17\u591a\u5e10\u6237\u548c\u5de5\u5177\u7684\u4e13\u5bb6\u7684\u5b9e\u7528\u5efa\u8bae\ud83d\ude42<\/p>\n<h2 id=\"tips\">2021\u5e74\u9886\u82f1\u5f00\u53d1\u5ba2\u6237\u4e0d\u53d7\u9650\u5236<\/h2>\n<h3 id=\"work\">\u7814\u7a76\u60a8\u7684 ICP\u3001BP \u548c VP<\/h3>\n<p>\u9996\u5148\uff0c\u60a8\u5fc5\u987b\u5b8c\u5168\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u5e02\u573a\uff0c\u624d\u80fd\u627e\u5230\u6700\u9002\u5408\u60a8\u7684\u76ee\u6807\u5ba2\u6237\u7684\u5f00\u53d1\u65b9\u6cd5\u3002 \u786e\u4fdd\u60a8\u6309\u7167\u4ee5\u4e0b\u7b80\u5355\u6b65\u9aa4\u6700\u5927\u5316\u9886\u82f1\u5ba2\u6237\u5f00\u53d1\u7684\u6548\u679c\uff1a<\/p>\n<h4>1.\u521b\u5efaICP&amp;BP&amp;VP<\/h4>\n<p>\u63cf\u8ff0\u5e76\u5b9a\u671f\u66f4\u65b0\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u6863\u6848\uff08Ideal Customer Profile\uff09\u548c\u5ba2\u6237\u753b\u50cf\uff08Buyer Profile\uff09\u3002 \u6b64\u5916\uff0c\u7ec3\u4e60\u5e02\u573a\u7ec6\u5206\u548c\u4e2a\u6027\u5316\u7b56\u7565\u5bf9\u4f60\u7684\u5ba2\u6237\u5f00\u53d1\u4f1a\u5f88\u6709\u5e2e\u52a9\u3002 \u6839\u636e\u60a8\u7684 ICP \u548c BP \u521b\u5efa\u548c\u8c03\u6574\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20(Value Preposition)\u548c\u4fe1\u606f\u3002 \u60a8\u8fd8\u53ef\u4ee5\u5728\u76ee\u6807\u5ba2\u6237\u4e2d\u8fdb\u884c\u5ba2\u6237\u8c03\u7814\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u7684\u5174\u8da3\u548c\u9700\u6c42\u3002 \u8fd9\u5c06\u5e2e\u52a9\u60a8\u6539\u8fdb\u62a5\u4ef7\u3002<\/p>\n<h4>2.\u6d4b\u8bd5\u3001\u8c03\u6574\u3001\u91cd\u590d<\/h4>\n<p>\u6d4b\u8bd5\u60a8\u7684\u6d88\u606f\uff0c\u5206\u6790\u76ee\u6807\u5ba2\u6237\u7684\u53cd\u5e94\uff0c\u7136\u540e\u4fee\u6539\u6d88\u606f\uff0c\u7136\u540e\u91cd\u590d\u8be5\u8fc7\u7a0b\u3002 \u60a8\u8fd8\u5e94\u8be5\u5b9a\u671f\u66f4\u65b0\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u548c\u5ba2\u6237\u753b\u50cf\uff0c\u4ee5\u786e\u4fdd\u60a8\u7784\u51c6\u6b63\u786e\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u6b63\u786e\u7684\u62a5\u4ef7\uff0c\u5e76\u6b63\u786e\u5730\u6295\u5165\u65f6\u95f4\u548c\u91d1\u94b1\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/1622116914.png\" alt=\"ICP example\" \/><\/p>\n<h3 id=\"warm\">\u8d26\u6237\u9884\u70ed<\/h3>\n<p>\u6765\u81ea Expandi \u7684 Stefan Smulders \u5206\u4eab\u4e86\u4ed6\u5bf9\u8d26\u6237\u9884\u70ed\u548c\u9886\u82f1\u8bbe\u7f6e\u6bcf\u65e5\u9650\u989d\u7684\u89c1\u89e3\u3002 \u4e3a\u786e\u4fdd\u60a8\u7684\u6d3b\u52a8\u4e0d\u53ef\u7591\uff0c\u5efa\u8bae\u4e0d\u8981\u8d85\u8fc7\u7279\u5b9a\u597d\u53cb\u9080\u8bf7\u6570\u91cf\uff0c\u76f4\u5230\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u7ecf\u8fc7\u4e86\u9884\u70ed\u671f\u4e3a\u6b62\u3002<\/p>\n<h4>\u6bcf\u5929\u9886\u82f1\u9080\u8bf7\u9650\u5236\uff1a<\/h4>\n<ul>\n<li>\u7b2c1-5 \u5929 \u2014 \u6bcf\u5929 10 \u4e2a\u8fde\u63a5\u9080\u8bf7\u3002<\/li>\n<li>\u7b2c5-10 \u5929 \u2014 \u6bcf\u5929 20 \u4e2a\u8fde\u63a5\u9080\u8bf7\u3002<\/li>\n<li>\u7b2c15-20 \u5929 \u2014 \u6bcf\u5929 30 \u4e2a\u8fde\u63a5\u9080\u8bf7\u3002<\/li>\n<li>\u7b2c20-25 \u5929 \u2014 \u6bcf\u5929 50 \u4e2a\u8fde\u63a5\u9080\u8bf7\u3002<\/li>\n<\/ul>\n<p>\u7ee7\u7eed\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u8fdb\u884c\u5927\u7ea6 2 \u5468\u5e76\u76d1\u63a7\u60a8\u7684\u5e10\u6237\u3002 \u7136\u540e\uff0c\u53ef\u4ee5\u6162\u6162\u589e\u52a0\u6bcf\u65e5\u9080\u8bf7\u3002 \u4f46\u662f\uff0c\u5982\u679c\u4f60\u7684\u63a5\u53d7\u7387\u4f4e\u4e8e 60%\uff0c\u90a3\u6211\u4eec\u5efa\u8bae\u6bcf\u5929\u53d1\u9001\u7684\u597d\u53cb\u8fde\u63a5\u6570\u4e0d\u8d85\u8fc7 50 \u4e2a\u3002<\/p>\n<p>\u8fde\u63a5\u8bf7\u6c42\u7684\u6570\u91cf\u8fd8\u53d6\u51b3\u4e8e\u4f60\u62e5\u6709\u7684\u5e10\u6237\u7c7b\u578b\u3002 \u5bf9\u4e8e\u62e5\u6709\u7ea6 1,500 \u4e2a\u8fde\u63a5\u4e14\u5e73\u5747\u63a5\u53d7\u7387\u4e3a 60% \u7684\u514d\u8d39\u9886\u82f1\u5e10\u6237\uff0cSmulders \u5efa\u8bae\u6bcf\u5929\u53d1\u9001\u4e0d\u8d85\u8fc7 30 \u4e2a\u9080\u8bf7\uff0c\u800c\u5bf9\u4e8e\u9ad8\u7ea7\u5e10\u6237\uff08\u4f7f\u7528 Sales Navigator\uff09\uff0c\u53ef\u80fd\u6bcf\u5929\u53d1\u9001\u7ea6 50-70 \u4e2a\u9080\u8bf7\u3002<\/p>\n<p>\u5c06\u6bcf\u65e5\u597d\u53cb\u9080\u8bf7\u4fdd\u6301\u5728 Linkedin \u603b\u8fde\u63a5\u6570\u7684 3-5% \u5de6\u53f3\u3002 \u6162\u8282\u594f\u662f\u5b89\u5168\u7684\u5173\u952e\uff0c\u4f46\u4f60\u4e5f\u9700\u8981\u7ed3\u679c\uff0c\u6240\u4ee5\u6700\u7ec8\uff0c\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u627e\u5230\u4e00\u4e2a\u5e73\u8861\u3002<\/p>\n<h4>\u9886\u82f1\u6d88\u606f\u53d1\u9001\u9650\u5236\uff1a<\/h4>\n<p>\u6bcf\u5929 30 \u6761\u6d88\u606f\u2014\u2014\u8fd9\u662f\u6700\u5b89\u5168\u3001\u6700\u7f13\u6162\u7684\u65b9\u6cd5\u3002<br \/>\n\u6bcf\u5929 50-70 \u6761\u6d88\u606f\u2014\u2014\u8fd9\u4ec5\u9002\u7528\u4e8e\u5df2\u7ecf\u9884\u70ed\u8fc7\u7684\u8d26\u6237\uff1b \u5e76\u4e14\u5168\u5929\u5206\u6279\u53d1\u9001\u3002<br \/>\n\u6bcf\u5929 70-100 \u6761\u6d88\u606f &#8211; \u4ec5\u9650\u9ad8\u7ea7\u5e10\u6237\u3002<\/p>\n<h4>\u9886\u82f1\u6bcf\u6708\u641c\u7d22\u9650\u5236\uff1a<\/h4>\n<ul>\n<li>30 \u6b21\u641c\u7d22 &#8211; \u5982\u679c\u4f60\u7684\u4e2a\u4eba\u8d44\u6599\u662f\u65b0\u5efa\u7acb\u7684\u6216\u957f\u671f\u6ca1\u6709\u6d3b\u8dc3\u3002<\/li>\n<li>\u6700\u591a 300 \u6b21\u641c\u7d22 &#8211; \u5982\u679c\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u5df2\u9884\u70ed\u4e14\u4e3a\u514d\u8d39\u8d26\u6237\u3002<\/li>\n<li>\u65e0\u9650\u5236 \u2014 \u9002\u7528\u4e8e\u4f7f\u7528 Sales Navigator \u7684\u9ad8\u7ea7\u5e10\u6237\u3002<\/li>\n<\/ul>\n<h4>\u5982\u4f55\u624b\u52a8\u9884\u70ed\u9886\u82f1\u8d26\u6237<\/h4>\n<p>\u4e3a\u4e86\u9010\u6b65\u63d0\u9ad8\u60a8\u5728 Linkedin \u7528\u6237\u4e2d\u7684\u63a5\u53d7\u7387\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u8fd9\u6837\u505a\uff1a<\/p>\n<ul>\n<li><strong>\u8bbf\u95ee\u4e2a\u4eba\u8d44\u6599<\/strong>\uff0c\u4f46\u8981\u6b63\u786e\u5730\u64cd\u4f5c\u3002\u5c3d\u91cf\u907f\u514d\u5c06\u5176 URL \u7c98\u8d34\u5230\u6d4f\u89c8\u5668\u5730\u5740\u680f\u4e2d\u6216\u5728\u65b0\u9009\u9879\u5361\u4e2d\u6253\u5f00\u9886\u82f1\u9875\u9762\u3002\u76f8\u53cd\uff0c\u5728 Linkedin \u641c\u7d22\u680f\u4e2d\u8f93\u5165\u6f5c\u5728\u5ba2\u6237\u7684\u59d3\u540d\uff0c\u7136\u540e\u5728\u5efa\u8bae\u7684\u9009\u9879\u4e2d\u70b9\u51fb\u9009\u62e9\u6b63\u786e\u7684\u4e2a\u4eba\u8d44\u6599\u3002<\/li>\n<li><strong>\u70b9\u8d5e<\/strong>\u4ed6\u4eec\u6700\u8fd1\u7684 2-3 \u7bc7\u6587\u7ae0\u6216\u66f4\u65b0\u3002<\/li>\n<li>\u7b49\u5f85 24 \u5c0f\u65f6\uff0c\u7136\u540e\u518d\u6b21\u8bbf\u95ee\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u5e76<strong>\u5173\u6ce8\u4ed6\u4eec\u7684\u4e2a\u4eba\u8d44\u6599<\/strong>\u3002<\/li>\n<li>\u518d\u8fc7 24 \u5c0f\u65f6\u540e\uff0c<strong>\u53d1\u9001\u5e26\u6709\u4e2a\u4eba\u6d88\u606f\u7684\u597d\u53cb\u8fde\u63a5\u9080\u8bf7<\/strong>\u3002<\/li>\n<li>\u4e00\u65e6\u60a8\u7684\u9080\u8bf7\u88ab\u63a5\u53d7\uff0c\u8bf7<strong>\u52a1\u5fc5\u8ddf\u8fdb\u8054\u7cfb<\/strong>\u3002\u9010\u6e10\u53d1\u9001\u51e0\u6761\u6d88\u606f\uff0c\u76f4\u5230\u8054\u7cfb\u4eba\u56de\u590d\u3002<\/li>\n<li>\u5c06\u60a8\u7684\u8fde\u63a5\u901f\u5ea6\u4fdd\u6301\u5728\u6bcf\u5929\u5927<strong>\u7ea6 50-70 \u4e2a\u9080\u8bf7<\/strong>\uff0c\u5e76\u5220\u9664\u5f85\u5904\u7406\u7684\u9080\u8bf7\u3002<\/li>\n<li><strong>\u901a\u8fc7\u5176\u4ed6\u7f51\u7edc\u4e3a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u9884\u70ed<\/strong>\uff0c\u4ee5\u589e\u52a0\u60a8\u6210\u529f\u7684\u673a\u4f1a\u3002\u5c1d\u8bd5\u5728\u5176\u4ed6\u5e73\u53f0\u4e0a\u6548\u4eff\uff0c\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u8bc6\u522b\u60a8\u7684\u54c1\u724c\u3002\u5f53\u60a8\u8bc4\u8bba\u4ed6\u4eec\u7684\u5e16\u5b50\u6216\u5173\u6ce8\u4ed6\u4eec\u65f6\uff0c\u6bd4\u5982\u5728 Facebook \u4e0a\uff0c\u4ed6\u4eec\u4f1a\u6536\u5230\u901a\u77e5\u5e76\u6ce8\u610f\u5230\u60a8\u3002\u8fd9\u6837\uff0c\u5f53\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u5728 Linkedin \u4e0a\u770b\u5230\u60a8\u65f6\uff0c\u60a8\u7684\u597d\u53cb\u8fde\u63a5\u8bf7\u6c42\u5c06\u6709\u66f4\u5927\u673a\u4f1a\u88ab\u63a5\u53d7\u3002<\/li>\n<\/ul>\n<p>\u4e0a\u9762\u7684\u6b65\u9aa4\u53ef\u80fd\u770b\u8d77\u6765\u5f88\u9ebb\u70e6\uff0c\u4f46\u5e78\u8fd0\u7684\u662f\uff0c\u6709\u8bb8\u591a\u53ef\u9760\u7684\u81ea\u52a8\u5316\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u60a8\u9884\u70ed\u60a8\u7684\u5e10\u6237\uff0c\u4f8b\u5982 Expandi\u3001Linked Helper \u7b49\u3002 \u4f46\u8bf7\u6ce8\u610f\uff0c\u4f7f\u7528\u81ea\u52a8\u5316\u5de5\u5177\u65f6\u9700\u8981\u8003\u8651\u4e00\u4e9b\u4e8b\u9879\u3002 \u6211\u4eec\u5c06\u5728\u4e0b\u9762\u4ecb\u7ecd\u5b83\u4eec\u3002<\/p>\n<h3 id=\"improve\">\u63d0\u9ad8\u60a8\u7684 SSI \u5206\u6570<\/h3>\n<p>SSI\uff08Social Selling Index\uff09\u662f\u4e00\u4e2a\u663e\u793a\u60a8\u4f5c\u4e3a \u9886\u82f1\u793e\u533a\u6210\u5458\u4ef7\u503c\u7684\u6307\u6807\u3002 \u60a8\u7684 SSI \u8d8a\u9ad8\uff0c\u60a8\u4e0e\u4ed6\u4eba\u8054\u7cfb\u7684\u81ea\u7531\u5ea6\u5c31\u8d8a\u5927\uff0c\u6536\u5230\u8b66\u544a\u7684\u53ef\u80fd\u6027\u5c31\u8d8a\u5c0f\uff0c\u8fbe\u6210\u4ea4\u6613\u7684\u673a\u4f1a\u4e5f\u5c31\u8d8a\u591a\u3002<\/p>\n<p>\u5b9e\u8df5\u8868\u660e\uff0c\u5b83\u4e5f\u6709\u76f8\u53cd\u7684\u4f5c\u7528\uff1a\u60a8\u7684\u804c\u4e1a\u54c1\u724c\u5b9a\u4f4d\u8d8a\u597d\uff0c\u60a8\u4e0e Linkedin \u4e0a\u7684\u4eba\u5efa\u7acb\u7684\u5173\u7cfb\u8d8a\u597d\uff0c\u60a8\u7684 SSI \u5c31\u8d8a\u9ad8\u3002<\/p>\n<p>\u6839\u636e\u8be5\u6307\u6570\uff0c\u6240\u6709 Linkedin \u4e2a\u4eba\u8d44\u6599\u7684\u8bc4\u5206\u4ece 0 \u5230 100 \u5206\uff0c\u57284 \u4e2a\u7ef4\u5ea6\u8bc4\u5206\uff0c\u6bcf\u4e2a\u7c7b\u522b\u6700\u591a\u53ef\u5f97 25 \u5206\uff1a<\/p>\n<ul>\n<li><strong>\u5efa\u7acb\u60a8\u7684\u4e13\u4e1a\u54c1\u724c<\/strong> = \u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u53d1\u5c55\u5982\u4f55\uff1f<\/li>\n<li><strong>\u627e\u5230\u5408\u9002\u7684\u4eba<\/strong> = \u4f60\u591a\u4e45\u53d1\u5e03\u4e00\u6b21\u5728\u7f51\u4e0a\u5f15\u8d77\u5171\u9e23\u7684\u5185\u5bb9\uff08\u559c\u6b22\u3001\u5206\u4eab\u3001\u8bc4\u8bba\uff09\uff1f<\/li>\n<li><strong>\u53c2\u4e0e\u6d1e\u5bdf<\/strong> = \u60a8\u7684\u8054\u7cfb\u4eba\u7f51\u7edc\u662f\u5426\u4e0e\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\uff08\u6280\u80fd\u3001\u804c\u4f4d\u3001\u5173\u952e\u5b57\uff09\u76f8\u5339\u914d\uff1f<\/li>\n<li><strong>\u5efa\u7acb\u5173\u7cfb<\/strong> = \u60a8\u7684\u7f51\u7edc\u589e\u957f\u6709\u591a\u79ef\u6781\uff1f<\/li>\n<\/ul>\n<p>\u6839\u636e\u6211\u4eec\u7684\u7ecf\u9a8c\uff0cSSI\u5e94\u8be5\u81f3\u5c11\u4e3a 50\uff0c\u800c\u5728 60-80 \u8303\u56f4\u5185\u5c06\u4f7f\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u5728\u884c\u4e1a\u548c\u7f51\u7edc SSI \u6392\u540d\u4e2d\u540d\u5217\u524d\u8305\u3002 \u83b7\u5f97 100 \u5206\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u5982\u679c\u6709\u4eba\u5411\u60a8\u5c55\u793a\u4ed6\u4eec\u7684 100 \u5206 SSI \u7684\u5c4f\u5e55\u622a\u56fe\uff0c\u8bf7\u76f8\u4fe1\u6211\u4eec\uff0c\u8fd9\u662f\u7ecf\u8fc7 Photoshop \u5904\u7406\u7684\u3002 \ud83d\ude42<\/p>\n<p>\u4e0b\u9762\u662f\u4e00\u4e2a\u597d\u7684SSI\u5206\u6570\u7684\u4f8b\u5b50\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image14.png\" alt=\"Good SSI\" \/><\/p>\n<p>Linkedin \u6700\u521d\u53ea\u4e3a\u9500\u552e\u4eba\u5458\u521b\u5efa\u4e86 SSI \u5206\u6570\uff0c\u5e76\u4e14\u53ef\u4f9b\u8d2d\u4e70\u4e86 Sales Navigator \u7684\u4eba\u4f7f\u7528\u3002 \u4f46\u662f\uff0c\u60a8\u73b0\u5728\u53ef\u4ee5\u5728\u6ca1\u6709\u4ed8\u8d39\u5e10\u6237\u7684\u60c5\u51b5\u4e0b\u67e5\u770b\u60a8\u7684 SSI\uff1ahttps:\/\/www.linkedin.com\/sales\/ssi<\/p>\n<p><em>\u8bf7\u6ce8\u610f\uff1a\u60a8\u7684\u8054\u7cfb\u4eba\u548c\u5176\u4ed6\u9ad8\u7ea7\u5ba2\u6237\u90fd\u4e0d\u4f1a\u770b\u5230\u60a8\u7684 SSI \u5206\u6570\uff0c\u53ea\u6709\u60a8\u81ea\u5df1\u53ef\u4ee5\u8bbf\u95ee\u8be5\u5206\u6570\u3002<\/em><\/p>\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u9010\u6b65\u4e86\u89e3\u6bcf\u4e2a SSI \u7ec6\u8282\u90e8\u5206\u3002<\/p>\n<h4><strong>\u5efa\u7acb\u60a8\u7684\u4e13\u4e1a\u54c1\u724c<\/strong><\/h4>\n<p>\u9996\u5148\uff0c\u5c3d\u91cf\u83b7\u5f97\u5168\u660e\u661f\u5fbd\u7ae0\uff01<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image8-1.png\" alt=\"Establishing your professional brand\" \/><\/p>\n<p>\u8fd9\u662f\u6700\u56f0\u96be\u4f46\u6700\u6301\u4e45\u7684\u53c2\u6570\u4e4b\u4e00\u3002 \u8981\u8fbe\u5230 25%\uff0c\u60a8\u9700\u8981\u586b\u5199\u6240\u6709\u4e2a\u4eba\u8d44\u6599\uff1a<\/p>\n<ul>\n<li><strong>\u8f93\u5165\u6240\u6709\u5fc5\u9700\u7684\u8be6\u7ec6\u4fe1\u606f\uff1a<\/strong>\u6807\u9898\u3001\u4e2a\u4eba\u8d44\u6599\u56fe\u7247\u3001\u6458\u8981\u548c\u60a8\u7684\u5de5\u4f5c\u7ecf\u9a8c\uff0c\u76f4\u5230\u60a8\u7684\u4e2a\u4eba\u8d44\u6599 100% \u5b8c\u6210\u3002\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u6240\u6709\u9886\u57df\uff0c\u5206\u4eab\u60a8\u7684\u6210\u529f\u3001\u60a8\u7684\u9a84\u50b2\u4ee5\u53ca\u60a8\u53d6\u5f97\u7684\u6210\u5c31\u3002<\/li>\n<li>\u5f3a\u8c03\u60a8\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ef7\u503c\u7684<strong>\u6848\u4f8b<\/strong>\uff0c\u5e76\u5c55\u793a\u60a8\u7684\u5de5\u4f5c\u793a\u4f8b\u3002<\/li>\n<li>\u6dfb\u52a0<strong>\u6280\u80fd<\/strong>\u3002\u8d8a\u591a\u8d8a\u597d\u3002\u60a8\u6700\u591a\u53ef\u4ee5\u6dfb\u52a0 50 \u9879\u6280\u80fd\uff0c\u8fd9\u4e9b\u6280\u80fd\u5c06\u7528\u4f5c\u5173\u952e\u5b57\uff0c\u4ece\u800c\u63d0\u9ad8\u60a8\u5728\u5e73\u53f0\u4e0a\u7684\u77e5\u540d\u5ea6\u3002<\/li>\n<li>\u5728\u6280\u200b\u200b\u80fd\u65b9\u9762\uff0c<strong>\u8ba4\u53ef<\/strong>\u4f60\u7684\u540c\u4e8b\u3001\u5ba2\u6237\u548c\u5176\u4ed6\u8054\u7cfb\u4eba\uff0c\u4ed6\u4eec\u4f1a\u56de\u62a5\u7684\u3002<\/li>\n<li>\u63d0\u4f9b\u53cd\u9988\u5e76\u5f81\u6c42\u5ba2\u6237\u548c\u5408\u4f5c\u4f19\u4f34\u7684<strong>\u5efa\u8bae<\/strong>\u3002\u6211\u4eec\u5efa\u8bae\u60a8\u6bcf\u6b21\u5b8c\u6210\u4e00\u4e2a\u6210\u529f\u7684\u9879\u76ee\u6216\u53c2\u52a0\u7f51\u7edc\u7814\u8ba8\u4f1a\u65f6\u90fd\u8fd9\u6837\u505a\u3002\u60a8\u4e5f\u53ef\u4ee5\u5411\u4ee5\u524d\u7684\u540c\u4e8b\u5bfb\u6c42\u5e2e\u52a9\u3002\u60a8\u6240\u9700\u8981\u7684\u53ea\u662f\u6bcf\u6708 1-2 \u6761\u5efa\u8bae\u3002<\/li>\n<li>\u53d1\u5e03<strong>\u6709\u4ef7\u503c\u7684\u591a\u5a92\u4f53\u5185\u5bb9<\/strong>\uff0c\u6210\u4e3a\u60a8\u6240\u5728\u9886\u57df\u7684\u610f\u89c1\u9886\u8896\u3002\u7279\u522b\u662f\uff0cLinkedin \u5efa\u8bae\u5728 SlideShare \u4e2d\u521b\u5efa\u60a8\u7684\u670d\u52a1\u6216\u4ea7\u54c1\u7684\u7b80\u8981\u6982\u8ff0\uff0c\u5e76\u5206\u4eab\u5199\u5f97\u5f88\u597d\u7684\u957f\u7bc7\u9605\u8bfb\uff0c\u4ee5\u5c55\u793a\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image7.png\" alt=\"Benefits of establishing your professional brand\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u5efa\u7acb\u4e13\u4e1a\u54c1\u724c\u7684\u597d\u5904\uff08\u6765\u6e90\uff1aLinkedIn Sales Solutions\uff09<\/em><\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u5173\u4e8e\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u7684\u6240\u6709\u5185\u5bb9\u90fd\u5e94\u5f3a\u8c03\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u5e76\u9488\u5bf9\u60a8\u7684 ICP\u3002<\/p>\n<h4><strong>\u627e\u5230\u5408\u9002\u7684\u4eba<\/strong><\/h4>\n<p>\u5982\u679c\u60a8\u5df2\u6b63\u786e\u8bc6\u522b\u60a8\u7684 ICP \u548c BP\uff0c\u90a3\u4e48\u63d0\u9ad8\u8fd9\u4e2a\u7ef4\u5ea6\u7684\u8bc4\u5206\u4e0d\u662f\u95ee\u9898\u3002<\/p>\n<p>\u8fd9\u4e2a\u65b9\u6cd5\u786e\u5b9e\u6709\u6548\u2014\u2014\u53ea\u6dfb\u52a0\u6700\u9002\u5408\u4f60\u7684\u4e2a\u4eba\u8d44\u6599\u7684\u8054\u7cfb\u4eba\u3002 Linkedin \u4f1a\u5206\u6790\u60a8\u7684\u8054\u7cfb\u4eba\u7f51\u7edc\u4e0e\u60a8\u7684\u4e2a\u4eba\u8d44\u6599\u7684\u76f8\u5173\u6027\u3002 \u6240\u4ee5\uff0c\u95ee\u81ea\u5df1\u4e00\u4e2a\u95ee\u9898\uff0c\u4f60\u7684\u6280\u80fd\u3001\u6559\u80b2\u3001\u804c\u4f4d\u3001\u5173\u952e\u8bcd\u548c\u5176\u4ed6\u53c2\u6570\u6709\u591a\u5408\u9002\uff1f<\/p>\n<p>\u60a8\u53ef\u4ee5\u6267\u884c\u4ee5\u4e0b\u64cd\u4f5c\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u6709\u6548\u7684\u9886\u82f1\u8c03\u7814\u5de5\u5177\u66f4\u5feb\u5730\u4e0e\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u3002 Linkedin \u5efa\u8bae\u4f7f\u7528\u4ed6\u4eec\u7684 <strong>Sales Navigator<\/strong> \u6765\u5173\u6ce8\u51b3\u7b56\u8005\u3002 \u8bf7\u6ce8\u610f\uff0c\u4f7f\u7528\u6b64\u5de5\u5177\u53ef\u4ee5\u5728 6 \u4e2a\u6708\u5185<strong>\u5c06\u60a8\u7684 SSI \u63d0\u9ad8 20%<\/strong>\u3002<\/li>\n<li>\u4f7f\u7528<a href=\"https:\/\/snov.io\/blog\/how-to-get-the-contact-details-of-your-2nd-and-3rd-connections-on-linkedin-in-two-easy-steps\/\"> 2 \u5ea6\u8054\u7cfb\u4eba<\/a>\u6269\u5c55\u60a8\u7684\u7f51\u7edc\u3002 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\u9886\u82f1\u4e0a\u9605\u8bfb\u60a8\u7684\u5e02\u573a\u65b0\u95fb\u4ee5\u4e86\u89e3\u6700\u65b0\u4fe1\u606f\u3002 LinkedIn \u5efa\u8bae\u5728 LinkedIn Pulse \u4e0a\u5206\u4eab\u91cd\u8981\u6587\u7ae0\uff0c\u5e76\u4f7f\u7528 Sales Navigator \u5173\u6ce8\u60a8\u4fdd\u5b58\u7684\u5e10\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<li>\u53c2\u4e0e\u4e0e\u60a8\u7684\u8054\u7cfb\u4eba\u76f8\u540c\u7684\u5bf9\u8bdd\u3002 \u52a0\u5165\u9886\u82f1\u7fa4\u7ec4\u3002 \u5bf9\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u65b0\u52a8\u6001\u7559\u4e0b\u6709\u7528\u7684\u8bc4\u8bba\u3002<\/li>\n<li>\u5728\u4e0e\u4eba\u4eec\u8054\u7cfb\u65f6\u4f7f\u7528\u6709\u5173\u4eba\u4eec\u7684\u65b0\u9c9c\u800c\u6709\u610f\u4e49\u7684\u4fe1\u606f\uff0c\u5e76\u76f8\u5e94\u5730\u81ea\u5b9a\u4e49\u60a8\u7684\u6d88\u606f\u3002 LinkedIn \u5efa\u8bae\u60a8\u7684\u54cd\u5e94\u7387\u53ef\u7528\u4e8e\u8861\u91cf\u8fde\u63a5\u8bf7\u6c42\u6216 InMail \u6d88\u606f\u7684\u6210\u529f\u7387\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image1.png\" alt=\"InMail message tips\" \/><\/p>\n<h4><strong>\u5efa\u7acb\u5173\u7cfb<\/strong><\/h4>\n<ul>\n<li>\u4f7f\u7528\u6709\u6548\u7684\u4ecb\u7ecd\u4e0e\u60a8\u6240\u5728\u5e02\u573a\u7684\u8054\u7cfb\u4eba\u548c\u51b3\u7b56\u8005\u5efa\u7acb\u8054\u7cfb\u5e76\u5efa\u7acb\u4fe1\u4efb\u3002<\/li>\n<li>\u4f18\u5148\u52a0\u5f3a\u4e0e\u60a8\u6240\u5728\u9886\u57df\u7684\u9ad8\u7ea7\u7ba1\u7406\u4eba\u5458\u7684\u5173\u7cfb\u3002<\/li>\n<li>\u5efa\u7acb\u5185\u90e8\u8054\u7cfb\uff0c\u5e76\u8bf7\u9ad8\u7ea7\u9886\u5bfc\u548c\u540c\u4e8b\u7ed9\u4f60\u79ef\u6781\u7684\u5efa\u8bae\u3002<\/li>\n<li>\u5efa\u7acb\u8054\u7cfb\u540e\uff0c\u57f9\u517b\u5173\u7cfb\uff0c\u4e0d\u65f6\u4f38\u51fa\u63f4\u624b\u5e76\u901a\u8fc7\u76f8\u5173\u65b0\u95fb\u6216\u89e3\u51b3\u65b9\u6848\u7ed9\u76ee\u6807\u5ba2\u6237\u5e26\u6765\u4ef7\u503c\uff0c\u5e2e\u52a9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u89e3\u51b3\u4ed6\u4eec\u7684\u4e1a\u52a1\u4efb\u52a1\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image2.png\" alt=\"Benefits of building relationships \" \/><\/p>\n<p style=\"text-align: center;\"><em>\u5efa\u7acb\u5173\u7cfb\u7684\u597d\u5904\uff08\u6765\u6e90\uff1aLinkedIn Sales Solutions\uff09<\/em><\/p>\n<p>\u4e0a\u9762\u7684\u4fe1\u606f\u770b\u8d77\u6765\u5de5\u4f5c\u91cf\u5f88\u5927\uff0c\u5bf9\u5427\uff1f \u4f46\u522b\u62c5\u5fc3\uff0c\u6211\u4eec\u5df2\u7ecf\u4e3a\u60a8\u4ecb\u7ecd\u4e86\u8fd9\u4e9b\u5b9e\u7528\u4e14\u6709\u6548\u7684\u6280\u5de7\u3002<\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u671d\u8fd9\u4e2a\u65b9\u5411\u8fc8\u51fa\u7684\u6bcf\u4e00\u6b65\u90fd\u5c06\u5e2e\u52a9\u60a8\u63d0\u9ad8 SSI\uff0c\u7279\u522b\u662f\u5982\u679c\u60a8\u4f7f\u7528 LI Sales Navigator\u3001LI Pulse\u3001LI InMail\u3001LI Groups\u3001SlideShare\u3001TeamLink \u7b49 LinkedIn \u670d\u52a1\u3002<\/p>\n<h3 id=\"personalize\">\u4e2a\u6027\u5316\u4fe1\u606f\u7f16\u8f91<\/h3>\n<p>\u4e0e\u6a21\u677f\u4fe1\u606f\u76f8\u6bd4\uff0c\u4eba\u4eec\u66f4\u70ed\u8877\u4e8e\u6253\u5f00\u3001\u9605\u8bfb\u548c\u56de\u590d\u4e2a\u6027\u5316\u6d88\u606f\u3002 2021 \u5e74\uff0c\u65b0\u670d\u52a1\u4e0d\u4ec5\u53ef\u4ee5\u4e2a\u6027\u5316\u95ee\u5019\u8bed\u548c\u6d88\u606f\u6b63\u6587\uff0c\u8fd8\u53ef\u4ee5\u63d2\u5165\u4e2a\u6027\u5316\u56fe\u50cf\u3001GIF \u548c\u89c6\u9891\u5185\u5bb9\u3002 \u662f\u7684\uff0c\u5728 Linkedin \u4e0a\u4e5f\u662f\u5982\u6b64\uff01<\/p>\n<p style=\"text-align: left;\"><em>\u6ce8\u610f\uff1aExpandi \u7684\u4e13\u5bb6\u5206\u4eab\u4e86\u4e00\u4e2a\u589e\u957f\u9ed1\u5ba2\uff0c\u5e76\u58f0\u79f0\u5c06\u5e26\u6709\u4e2a\u6027\u5316 GIF \u6216\u56fe\u50cf\u7684\u6d88\u606f\u53d1\u9001\u7ed9\u79ef\u6781\u53c2\u4e0e\u4ee5\u67d0\u79cd\u65b9\u5f0f\u4e0e\u60a8\u7684\u62a5\u4ef7\u76f8\u5173\u7684\u5e16\u5b50\u7684\u4eba\u4f1a\u5e26\u6765\u60ca\u4eba\u7684\u7ed3\u679c\uff1a<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/image16.png\" \/><\/p>\n<p>\u4e2a\u6027\u5316\u7684\u4fe1\u606f\u80fd\u591f\u8fc5\u901f\u63d0\u9ad8\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u63d0\u9ad8\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002 \u6b64\u5916\uff0c\u66f4\u9ad8\u7684\u9886\u82f1\u6d88\u606f\u6253\u5f00\u7387\u548c\u56de\u590d\u7387\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8 LinkedIn SSI \u5e76\u6210\u4e3a\u6709\u4ef7\u503c\u7684\u793e\u533a\u6210\u5458\u3002<\/p>\n<p>\u5728 LinkedIn \u4e0a\u4f7f\u7528\u7684\u6700\u6d41\u884c\u7684\u591a\u5a92\u4f53\u5185\u5bb9\u4e2a\u6027\u5316\u5de5\u5177\u662f Hyperise \u548c Dubb\u3002<\/p>\n<h4><a href=\"https:\/\/hyperise.com\/\">Hyperise<\/a><\/h4>\n<p>\u8fd9\u4e2a\u5de5\u5177\u5141\u8bb8\u7528\u6237\u5411\u56fe\u50cf\u6dfb\u52a0\u52a8\u6001\u56fe\u5c42\uff0c\u4f8b\u5982\u5fbd\u6807\u3001\u4e2a\u4eba\u8d44\u6599\u56fe\u7247\u3001\u5730\u56fe\u3001\u7f51\u7ad9\u622a\u56fe\u3001\u4e8c\u7ef4\u7801\u548c\u6587\u672c\u53d8\u91cf\uff08\u5982\u540d\u5b57\/\u59d3\u6c0f\u3001\u804c\u4f4d\u3001\u516c\u53f8\u540d\u79f0\u7b49\uff09\u3002<\/p>\n<p>\u4e2a\u6027\u5316\u56fe\u7247\u53ef\u7528\u4e8e\u6240\u6709\u9500\u552e\u548c\u6c9f\u901a\u6e20\u9053 &#8211; \u5305\u62ec\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u3001LinkedIn \u5ba2\u6237\u5f00\u53d1\u3001\u7740\u9646\u9875\u7b49\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/05\/HyperiseLI.gif\" alt=\"Hyperise\" \/><\/p>\n<h4><a href=\"https:\/\/dubb.com\/\">Dubb<\/a><\/h4>\n<p>\u8be5\u670d\u52a1\u5141\u8bb8\u7528\u6237\u521b\u5efa\u4e2a\u6027\u5316\u89c6\u9891\uff0c\u8f7b\u677e\u8f6c\u6362\u5e76\u5e26\u6765\u66f4\u591a\u53c2\u4e0e\u3001\u70b9\u51fb\u548c\u9500\u552e\u3002<\/p>\n<p>\u4f7f\u7528 Dubb\uff0c\u7528\u6237\u53ef\u4ee5\u8ddf\u8e2a\u5927\u91cf\u7528\u6237\u4ea4\u4e92\u884c\u4e3a\uff1a\u6bd4\u5982\u89c6\u9891\u89c2\u770b\u65f6\u95f4\u3001\u6574\u4e2a\u8425\u9500\u6d3b\u52a8\u7684\u5b8c\u6210\u7387\u4ee5\u53ca CTA \u53c2\u4e0e\u5ea6\uff1a\u70b9\u51fb\u3001\u9884\u8ba2\u3001\u4ed8\u6b3e\u7b49\u884c\u4e3a\u3002<\/p>\n<p>\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u6216\u5176\u7b49\u6548\u5de5\u5177\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5c1d\u8bd5\u521b\u5efa\u591a\u6e20\u9053\u518d\u8425\u9500\u6d3b\u52a8\uff0c\u6536\u4ef6\u4eba\u70b9\u51fb\u4e2a\u6027\u5316\u6d88\u606f\u4e2d\u7684\u94fe\u63a5\uff0c\u7136\u540e\u5728\u5176\u4ed6\u6e20\u9053\uff08\u5982 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To verify this member knows you, please enter their email to connect. 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