{"id":8063,"date":"2021-06-29T12:49:41","date_gmt":"2021-06-29T09:49:41","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=8063"},"modified":"2023-04-10T14:53:55","modified_gmt":"2023-04-10T11:53:55","slug":"ads-and-email-leads","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/ads-and-email-leads\/","title":{"rendered":"\u5982\u4f55\u901a\u8fc7PPC\u5e7f\u544a\u7ed3\u5408\u90ae\u4ef6\u8425\u9500\u63d0\u9ad8\u8f6c\u5316\u7387"},"content":{"rendered":"<p>\u8c08\u5230\u8de8\u5883\u7535\u5546\u7684\u6d77\u5916\u6570\u5b57\u8425\u9500\uff0c\u6211\u4eec\u77e5\u9053 PPC \u5e7f\u544a\u548c\u90ae\u4ef6\u8425\u9500\u6e20\u9053\u6d41\u91cf\u7ed3\u5408\u7684\u6253\u6cd5\u80fd\u5e26\u6765\u4e86\u4e00\u4e9b\u6700\u4f73\u7684\u5e7f\u544a\u6295\u8d44\u56de\u62a5 (ROAS)\u3002 \u901a\u8fc7\u8fd9\u4e24\u4e2a\u6e20\u9053\u63d0\u9ad8\u5e7f\u544aROI\u7684\u8bc0\u7a8d\u662f\u5c06\u5b83\u4eec\u7ec4\u5408\u6210\u4e00\u53f0\u8fd0\u884c\u826f\u597d\u7684\u6d41\u91cf\u8f6c\u5316\u673a\u5236\u3002<\/p>\n<p>\u90a3\u4e48\u5e94\u8be5\u5982\u4f55\u64cd\u4f5c\u5462\uff1f \u8de8\u5883\u7535\u5546\u5356\u5bb6\u53ef\u4ee5\u901a\u8fc7\u521b\u5efa\u4e00\u79cd\u7b56\u7565\uff0c\u6536\u96c6\u9ad8\u5ba2\u6237\u610f\u5411\u90ae\u7bb1\u5730\u5740\u3002<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff1a\u60a8\u53ef\u4ee5\u4f7f\u7528\u5e7f\u544a\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u4f7f\u7528\u8425\u9500\u90ae\u4ef6\u89e6\u8fbe\u4ed6\u4eec\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002<\/p>\n<p>\u901a\u8fc7\u4f7f\u7528 Google \u548c Facebook \u5e7f\u544a\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4f7f\u7528\u6b63\u786e\u7684\u4ea7\u54c1\u5b9a\u4f4d\u6b63\u786e\u7684\u53d7\u4f17\uff0c\u5e76\u6218\u7565\u6027\u5730\u91cd\u65b0\u5b9a\u4f4d\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u4ee5\u8fdb\u884c\u8f6c\u6362\uff0c\u60a8\u53ef\u4ee5\u663e\u7740\u63d0\u9ad8\u9500\u552e\u989d\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u3002 \u6211\u4eec\u5c06\u8c08\u8bba\u5982\u4e0b\u8981\u70b9\uff1a<\/p>\n<ul>\n<li><a href=\"#benefits\">\u8de8\u6e20\u9053\u90ae\u4ef6\u8425\u9500\u548c PPC\u5e7f\u544a\u7ed3\u5408\u7b56\u7565\u7684\u4f5c\u7528<\/a><\/li>\n<li><a href=\"#step_1\">\u4f7f\u7528 PPC \u5e7f\u544a\u6765\u5438\u5f15\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u5e76\u4e0d\u65ad\u6269\u5145\u5ba2\u6237\u90ae\u7bb1\u5217\u8868<\/a><\/li>\n<li><a href=\"#step_2\">\u4f7f\u7528\u4f18\u5316\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u6765\u8f6c\u5316\u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"benefits\"><a href=\"#benefits\">\u4f7f\u7528\u8de8\u6e20\u9053\u90ae\u4ef6\u8425\u9500\u548c PPC\u5e7f\u544a\u7ed3\u5408\u7b56\u7565\u7684\u4f5c\u7528<\/a><\/h2>\n<p>\u8981\u8fbe\u5230\u5c06\u6301\u7eed\u7684\u6d41\u91cf\u5e26\u5230\u60a8\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u9875\u9762\u7684\u76ee\u6807\uff0c\u5373\u7ad9\u5916\u8425\u9500\uff0c\u90ae\u4ef6\u8425\u9500\u53ef\u80fd\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5de5\u5177\u3002 \u7136\u800c\uff0c\u5c3d\u7ba1\u5b83\u5728 ROAS \u65b9\u9762\u5f88\u6709\u4ef7\u503c\uff0c\u4f46\u5e73\u5747\u90ae\u4ef6\u8425\u9500\u8f6c\u6362\u7387\u4e00\u76f4\u5728\u4e0b\u964d\u3002 \u8fd9\u662f Barilliance \u7684\u4e00\u9879\u7814\u7a76\uff0c\u5f3a\u8c03\u4e86\u8fd9\u79cd\u7a33\u6b65\u4e0b\u964d\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background14.png\" alt=\"Benefits of an optimized cross-channel email and PPC strategy\" width=\"691\" height=\"588\" \/><\/p>\n<p>\u8fd9\u662f\u5426\u610f\u5473\u7740\u90ae\u4ef6\u8425\u9500\u9ad8\u8f6c\u5316\u7387\u7684\u9ec4\u91d1\u65f6\u4ee3\u5df2\u7ecf\u7ed3\u675f\uff1f<\/p>\n<p>\u7edd\u5bf9\u4e0d\uff01 \u540c\u6837\u7684\u7814\u7a76\u8868\u660e\uff0c\u90ae\u4ef6\u5360\u6240\u6709\u4ea4\u6613\u7684 19.8%\uff0c\u4ec5\u6b21\u4e8e\u4e8e\u4ed8\u8d39\u641c\u7d22\u3002<\/p>\n<p>\u6211\u4eec\u77e5\u9053\uff0c\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\uff08\u5373\u8f6c\u5316\uff09\u7684\u6210\u529f\u53d6\u51b3\u4e8e\u90ae\u4ef6\u8ba2\u9605\u8005\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u4e2d\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u3002 \u56e0\u6b64\uff0c\u901a\u8fc7\u4f7f\u7528\u5e7f\u544a\u6765\u5438\u5f15\u66f4\u591a\u5408\u683c\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u60a8\u5c06\u80fd\u591f\u901a\u8fc7\u6210\u529f\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u66f4\u597d\u5730\u8f6c\u5316\u5b83\u4eec\u3002<\/p>\n<p><a href=\"https:\/\/snovio.cn\/email-drip-campaigns\"><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2020\/05\/drips-1-1.png\" alt=\"email drip campaigns\" \/><\/a><\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff1a\u8fd9\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u5982\u4f55\u6784\u5efa\u548c\u4f18\u5316\u8de8\u6e20\u9053\u90ae\u4ef6\u8425\u9500\u548c PPC\u5e7f\u544a\u7b56\u7565\uff0c\u800c\u4e14\u56de\u62a5\u662f\u503c\u5f97\u7684\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4f7f\u7528 PPC \u5e7f\u544a\u5e26\u6765\u7cbe\u51c6\u6d41\u91cf\u7684\u6700\u5927\u597d\u5904\uff1a<\/p>\n<ul>\n<li>\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5438\u5f15\u6b63\u5728\u79ef\u6781\u641c\u7d22\u60a8\u6240\u9500\u552e\u4ea7\u54c1\u7684\u65b0\u6f5c\u5728\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<li>\u5b83\u4e3a\u60a8\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u636e\u548c\u884c\u4e3a\u6307\u6807\uff0c\u53ef\u7528\u4e8e\u4f18\u5316\u8425\u9500\u7b56\u7565\u7684\u5176\u4ed6\u9886\u57df\u3002<\/li>\n<li>\u5b83\u4f7f\u60a8\u80fd\u591f\u66f4\u597d\u5730\u63a7\u5236\u6bcf\u4e2a\u63a5\u89e6\u70b9\u7684\u9500\u552e\u6f0f\u6597\u6d88\u606f\u3002<\/li>\n<li>\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u5feb\u5730\u589e\u52a0\u6f5c\u5728\u5ba2\u6237\u548c\u8ba2\u9605\u8005\u5217\u8868\u3002\u901a\u8fc7\u9488\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c PPC \u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8f6c\u6362\u7b56\u7565\u4e4b\u95f4\u521b\u5efa\u65e0\u7f1d\u3001\u548c\u8c10\u7684\u6d41\u7a0b\uff0c\u8fd9\u4e9b\u9ad8\u6027\u80fd\u6e20\u9053\u5c06\u76f8\u4e92\u4fc3\u8fdb\u3002 \u8fd9\u5c06\u5efa\u7acb\u4e92\u60e0\u4e92\u5229\u7684\u8de8\u6e20\u9053\u5173\u7cfb\uff0c\u4ece\u800c\uff1a<\/li>\n<\/ul>\n<ol>\n<li aria-level=\"1\">\u6539\u8fdb\u4ea7\u54c1\u5b9a\u4f4d<\/li>\n<li aria-level=\"1\">\u5e26\u6765\u66f4\u591a\u6f5c\u5728\u5ba2\u6237<\/li>\n<li aria-level=\"1\">\u63d0\u9ad8\u70b9\u51fb\u7387<\/li>\n<li aria-level=\"1\">\u63d0\u9ad8\u8f6c\u5316\u7387<\/li>\n<li aria-level=\"1\">\u51cf\u5c11 CAC<\/li>\n<li aria-level=\"1\">\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u7387<\/li>\n<\/ol>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u4e24\u4e2a\u6570\u5b57\u8425\u9500\u6e20\u9053\u5c06\u5168\u9762\u63d0\u5347\u60a8\u4f01\u4e1a\u7684\u5173\u952e\u8425\u9500 KPI\u3002 \u8fd9\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u5229\u7528\u4e0d\u65ad\u589e\u957f\u7684\u5145\u6ee1\u9ad8\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237\u7684\u90ae\u7bb1\u5217\u8868\u6765\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u65e2\u7136\u6211\u4eec\u77e5\u9053\u4e86\u539f\u56e0\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u600e\u4e48\u505a\u3002 \u60a8\u5982\u4f55\u4f7f\u7528\u5e7f\u544a\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5e76\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u6765\u8f6c\u6362\u5b83\u4eec\uff1f<\/p>\n<p>\u901a\u8fc7\u4ee5\u4e0b\u4e24\u4e2a\u57fa\u672c\u6b65\u9aa4\uff1a<\/p>\n<h2 id=\"step_1\"><a href=\"#step_1\">\u7b2c 1 \u6b65\uff1a\u4f7f\u7528 PPC \u5e7f\u544a\u6765\u5438\u5f15\u66f4\u591a\u6f5c\u5728\u5ba2\u6237<\/a><\/h2>\n<p>\u7b2c\u4e00\u6b65\u662f\u4f7f\u7528\u6b63\u786e\u7684 PPC \u5e7f\u544a\u5e26\u6765\u6d41\u91cf\u5e76\u5bf9\u5176\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u786e\u4fdd\u60a8\u83b7\u5f97\u7684\u6f5c\u5728\u5ba2\u6237\u4e0d\u4f1a\u8fc7\u4e8e\u5bbd\u6cdb\uff08\u5373\u5177\u6709\u5f88\u9ad8\u7684\u8d2d\u4e70\u610f\u613f\uff09\u3002<\/p>\n<p>\u60a8\u5e94\u8be5\u7528\u4e8e\u6784\u5efa\u6f5c\u5728\u5ba2\u6237\u751f\u6210 PPC \u5e7f\u544a\u7684\u4e24\u4e2a\u4e3b\u8981\u6e20\u9053\u662f Google Ads \u548c Facebook\u3002 \u8ba9\u6211\u4eec\u66f4\u8be6\u7ec6\u5730\u5206\u89e3\u6bcf\u4e00\u4e2a\u3002<\/p>\n<h3>\u5982\u4f55\u4f7f\u7528 Google Ads \u5e26\u6765\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237<\/h3>\n<p>\u9ad8\u8f6c\u5316\u7387\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210 Google \u5e7f\u544a\u5e94\u8bbe\u7f6e\u4e3a\uff1a<\/p>\n<p>\u7cbe\u51c6\u6316\u6398\u8d2d\u4e70\u610f\u56fe<br \/>\n\u63a5\u89e6\u5e76\u5438\u5f15\u65b0\u7684\u53d7\u4f17<br \/>\n\u4f7f\u7528 Google Ads \u589e\u52a0\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u7684\u4e3b\u8981\u65b9\u6cd5\u6709\u4e24\u79cd\uff1a<\/p>\n<p><strong>Google \u6f5c\u5728\u5ba2\u6237\u6269\u5c55\u5e7f\u544a<\/strong><\/p>\n<p>\u8c37\u6b4c\u5ba2\u6237\u7ebf\u7d22\u8868\u5355\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u83b7\u5f97\u5ba2\u6237\u90ae\u7bb1\u7684\u624b\u6bb5\u3002\u8c37\u6b4c\u5b98\u65b9\u6709\u6269\u5c55\u7a0b\u5e8f\u53ef\u4ee5\u63d0\u4f9b\u7f51\u7ad9\u5185\u7684\u5ba2\u6237\u8d44\u6599\u7559\u5b58\u8868\u5355\uff0c\u8fd9\u4e2a\u6269\u5c55\u7a0b\u5e8f \u4e13\u95e8\u4ece\u641c\u7d22\u3001YouTube \u548c\u53d1\u73b0\u4e2d\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5728\u7740\u9646\u9875\u7559\u4e0b\u4fe1\u606f\uff0c\u540e\u7eed\u9488\u5bf9\u6f5c\u5728\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8fdb\u884c\u4e8c\u6b21\u8425\u9500\u3002<\/p>\n<p>\u4e0b\u9762\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u793a\u4f8b\uff0cJeep \u6307\u51fa\uff0c\u4e0e\u5176\u4ed6\u5e7f\u544a\u6295\u653e\u76f8\u6bd4\uff0c\u4ed6\u4eec\u53d1\u73b0\u901a\u8fc7\u4f7f\u7528\u8fd9\u4e2a\u8868\u5355\uff0c\u6f5c\u5728\u5ba2\u6237\u589e\u52a0\u4e86 10 \u500d\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/image3.gif\" alt=\"Google lead extension ads\" \/><\/p>\n<p><strong>\u4e13\u4e1a\u63d0\u793a<\/strong>\uff1a\u901a\u8fc7\u7ed3\u5408\u5e7f\u6cdb\u5339\u914d\u8c37\u6b4c\u5e7f\u544a\u5173\u952e\u5b57\u548c\u667a\u80fd\u51fa\u4ef7\uff0c\u60a8\u53ef\u4ee5\u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u4f18\u5316\u3002<\/p>\n<p><strong>\u5c06\u6f5c\u5728\u5ba2\u6237\u6d41\u91cf\u5e26\u5230\u5b98\u7f51\u7740\u9646\u9875\u7684 Google \u5e7f\u544a<\/strong><\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u521b\u5efa\u66f4\u4f20\u7edf\u7684 Google \u5e7f\u544a\u6295\u653e\uff0c\u5e7f\u544a\u94fe\u63a5\u5230\u4e13\u4e3a\u627f\u63a5\u6f5c\u5728\u5ba2\u6237\u6d41\u91cf\u800c\u8bbe\u8ba1\u7684\u7279\u5b9a\u7740\u9646\u9875\u3002 \u5982\u679c\u60a8\u53ea\u662f\u4e00\u5bb6\u5c0f\u578b\u5728\u7ebf\u5356\u5bb6\u6216\u72ec\u7acb\u7ad9\u5546\u5e97\uff0c\u5219\u60a8\u9700\u8981\u5728\u672c\u6307\u5357\u4e2d\u8be6\u7ec6\u4ecb\u7ecd\u4ee5\u4e0b\u6709\u5173\u5982\u4f55\u8fd0\u884c<a href=\"https:\/\/blog.storeya.com\/2019\/09\/google-ads-for-ecommerce\/\">\u8c37\u6b4c\u7535\u5546\u5e7f\u544a<\/a>\uff1a<\/p>\n<p>1..\u641c\u7d22\u5e7f\u544a<br \/>\n2.\u667a\u80fd\u5e7f\u544a<br \/>\n3. \u89c6\u9891\u5e7f\u544a<br \/>\n4. \u5c55\u793a\u5e7f\u544a<\/p>\n<p>\u65e0\u8bba\u60a8\u4f7f\u7528\u54ea\u4e00\u79cd\u5e7f\u544a\u7c7b\u578b\uff0c\u90fd\u5e94\u786e\u4fdd\u5728\u5e10\u6237\u7ea7\u522b\u8fdb\u884c\u4e86\u4f18\u5316\u3002 \u7b80\u5355\u70b9\u8bf4\uff0c\u5c31\u662f\u8981\u63d0\u9ad8\u3001\u4f18\u5316\u5e7f\u544a\u8d28\u91cf\u5206\u6570\u5e76\u4e0d\u65ad\u8c03\u6574\uff0c\u5e26\u6765\u66f4\u591a\u7684\u6d41\u91cf\u548c\u8f6c\u5316\u3002<\/p>\n<p><strong>\u5982\u4f55\u901a\u8fc7 Facebook \u5e7f\u544a\u5e26\u6765\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237<\/strong><\/p>\n<p>\u53e6\u4e00\u4e2a\u5438\u5f15\u9ad8\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237\u6d41\u91cf\u7684\u662f Facebook \u5e7f\u544a\u3002 \u6709\u51e0\u79cd\u65b9\u6cd5\u8fdb\u884cFB\u5e7f\u544a\u7b56\u5212\uff1a<\/p>\n<p>1. \u76f4\u63a5\u8ba9\u5e7f\u544a\u6d41\u91cf\u5e26\u6765\u7684\u7528\u6237\u5728\u5b98\u7f51\u6ce8\u518c<br \/>\n2.\u7740\u9646\u9875\u63d0\u4f9b\u7528\u6237\u4fe1\u606f\u7559\u5b58\u8868\u5355<br \/>\n3. \u7740\u9646\u9875\u63d0\u4f9b\u7528\u6237\u8ba2\u9605\u6ce8\u518c\u8868\u5355<\/p>\n<p>\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u672c\u8eab\u6bd4\u8f83\u590d\u6742\uff0c\u6709\u5f88\u591a\u7ec6\u8282\uff0c\u8d2d\u4e70\u6210\u672c\u9ad8\uff0c\u90a3\u4e48\u4f7f\u7528\u4e13\u7528\u7684\u7740\u9646\u9875\u53ef\u80fd\u4f1a\u6bd4\u8f83\u9002\u5408\uff1b\u53e6\u4e00\u65b9\u9762\uff0c Facebook \u5e7f\u544a\u975e\u5e38\u9002\u5408\u6301\u7eed\u589e\u52a0\u90ae\u4ef6\u8ba2\u9605\u8005\u3002<\/p>\n<p><strong>\u5e7f\u544a\u6210\u529f\u7684\u4e00\u4e2a\u5173\u952e\u662f\u8ba9\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u5c3d\u53ef\u80fd\u505a\u5230\u7ec6\u5206\u3002 \u8fd9\u53ef\u786e\u4fdd\u60a8\u5e26\u6765\u7684\u6f5c\u5728\u5ba2\u6237\u6d41\u91cf\u5177\u6709\u9ad8\u51c6\u786e\u6027\u3002<\/strong><\/p>\n<p>\u4e0e\u4f20\u7edf\u5e7f\u544a\u76f8\u6bd4\uff0cFacebook \u5e7f\u544a\u7684\u4f18\u70b9\u5982\u4e0b\uff1a<\/p>\n<p>1.\u5e7f\u544a\u53ef\u9488\u5bf9\u7ec6\u5206\u7684\u3001\u9ad8\u51c6\u786e\u6027\u7684\u76ee\u6807\u7528\u6237<br \/>\n2.\u65e0\u9700\u4e3a\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u521b\u5efa\u7279\u5b9a\u7684\u7740\u9646\u9875<br \/>\n3.\u81ea\u52a8\u586b\u5145\u6570\u636e<br \/>\n4.\u901a\u8fc7\u5e73\u53f0\u5185\u8868\u5355\u63d0\u4ea4\u83b7\u5f97\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c<\/p>\n<p>\u8981\u4e86\u89e3 Facebook \u5e7f\u544a\u5728\u83b7\u53d6\u5ba2\u6237\u90ae\u7bb1\u65b9\u9762\u7684\u5f3a\u5927\u529f\u80fd\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u4e39\u9ea6\u7687\u5bb6\u5267\u9662<a href=\"https:\/\/www.facebook.com\/business\/success\/royal-danish-theatre#\">\u6848\u4f8b\u7814\u7a76<\/a>\u7684\u7ed3\u679c\uff1a<\/p>\n<ul>\n<li>7% \u7684\u65b0\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u8005\u76f4\u63a5\u6765\u81ea Facebook\u5e7f\u544a<\/li>\n<li>\u94fe\u63a5\u5e7f\u544a\u5e26\u6765\u4e86 43% \u7684\u8f6c\u5316\u7387<\/li>\n<\/ul>\n<p>\u4e0b\u9762\u662f\u5927\u4f17\u82f1\u56fd\u516c\u53f8\u7684\u53e6\u4e00\u4e2a\u6d3b\u52a8\u793a\u4f8b\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/image2.jpg\" alt=\"How to generate quality leads with Facebook ads \" \/><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/image5.jpg\" alt=\"How to generate quality leads with Facebook ads \" \/><\/p>\n<p>\u5f53\u4f7f\u7528\u5305\u62ec Facebook \u7ebf\u7d22\u3001\u5373\u65f6\u4f53\u9a8c\u3001\u89c6\u9891\u3001\u6545\u4e8b\u548c Instagram \u5e7f\u544a\u5728\u5185\u7684\u5e7f\u544a\u7ec4\u5408\u65f6\uff0c\u4ed6\u4eec\u5f97\u5230\u4e86\u4e0b\u9762\u7684\u826f\u597d\u5e7f\u544a\u6548\u679c\uff1a<\/p>\n<ul>\n<li>45% \u7684\u5ba2\u6237\u90ae\u7bb1\u6765\u81ea Facebook \u7ebf\u7d22\u5e7f\u544a<\/li>\n<li>\u6574\u4f53\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u9ad8\u4e86 13 \u4e2a\u767e\u5206\u70b9<\/li>\n<\/ul>\n<p><strong>\u9488\u5bf9\u5ba2\u6237\u7ebf\u7d22\u7559\u5b58\u7684\u7740\u9646\u9875\u8bbe\u8ba1<\/strong><\/p>\n<p>\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u60a8\u5e0c\u671b\u8bbe\u8ba1\u4e0d\u540c\u7684\u7740\u9646\u9875\u6765\u5b9a\u4f4d\u4e0d\u540c\u7684\u76ee\u6807\u7ec6\u5206\u7528\u6237\u3002 \u4f8b\u5982\uff0c\u8ba9\u6211\u4eec\u770b\u770b Mailbird \u7684 Victoria \u7684\u767b\u9646\u9875\u9762\u7b56\u7565\uff1a<\/p>\n<blockquote><p><i>We typically use completely different landing pages for ad promotion on social media and lead-generation campaigns aimed to funnel potential customers into our email newsletters. For example, when we run Facebook or Google ads, we use some version of our homepage\u00a0<\/i><a href=\"https:\/\/www.getmailbird.com\/\"><i>Don\u2019t like Outlook? Get Mailbird.<\/i><\/a><i>\u00a0If we run a sign-up promotion or lead campaign, we will usually use a specific landing page designed to push those specific leads through our sales funnel.\u00a0\u00a0<\/i><\/p><\/blockquote>\n<p>\u522b\u5fd8\u4e86\u4f18\u5316\u60a8\u7684\u7740\u9646\u9875\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u66f4\u597d\u5730\u5c06\u60a8\u7684\u7cbe\u51c6\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u90ae\u4ef6\u8ba2\u9605\u8005\u3002 \u5982\u679c\u60a8\u53d1\u73b0\u60a8\u7684 PPC\u5e7f\u544a\u5e26\u6765\u4e86\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u60a8\u7684\u7740\u9646\u9875\u6ca1\u6709\u5bf9\u5e94\u7684\u8f6c\u5316\u7387\uff0c\u90a3\u4e48\u60a8\u7684\u7740\u9646\u9875\u5f88\u6709\u53ef\u80fd\u6709\u4e0b\u5217\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u7740\u9646\u9875\u8bbe\u8ba1\u4ee4\u4eba\u56f0\u60d1<\/li>\n<li>\u5185\u5bb9\u76f8\u5173\u6027\u4e0d\u5f3a\uff0c\u4e0e\u5e7f\u544a\u4e0d\u5339\u914d<\/li>\n<li>\u5185\u5bb9\u6ca1\u6709\u4e92\u52a8\u6027<\/li>\n<li>\u6ca1\u6709\u660e\u786e\u7684 CTA<\/li>\n<\/ul>\n<p><strong>\u4e13\u4e1a\u63d0\u793a\uff1a<\/strong>\u5728\u8fdb\u5165\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684\u7b2c\u4e8c\u9636\u6bb5\uff08\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff09\u4e4b\u524d\uff0cGoogle \u641c\u7d22\u662f\u6d4b\u8bd5 CTA \u548c\u4f18\u60e0\u7684\u597d\u65b9\u6cd5\u3002 \u5728\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u767b\u5f55\u9875\u9762\u6216\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e2d\u4f7f\u7528 CTA \u6216\u4f18\u60e0\u4e4b\u524d\uff0c\u8fd0\u884c\u8425\u9500\u6d3b\u52a8\u4ee5\u6d4b\u8bd5 CTA \u6216\u4f18\u60e0\uff0c\u8fd9\u5c06\u5e2e\u52a9\u60a8\u4ece\u4e00\u5f00\u59cb\u5c31\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n<p>Stitch Fix \u662f\u4e00\u4e2a\u64c5\u957f\u521b\u5efa\u9ad8\u8f6c\u5316\u7387\u7684\u6f5c\u5728\u5ba2\u6237\u767b\u9646\u9875\u9762\u548c\u4f18\u60e0\u7684\u54c1\u724c\u3002 \u770b\u770b\u4ed6\u4eec\u5982\u4f55\u7ed3\u5408\u98ce\u683c\u6d4b\u9a8c\u6765\u6536\u96c6\u5ba2\u6237\u90ae\u7bb1\u5730\u5740\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background20.png\" alt=\"A short note on lead generation landing pages\u00a0\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background15.png\" alt=\"A short note on lead generation landing pages\u00a0\" \/><\/p>\n<h2 id=\"step_2\"><a href=\"#step_2\">\u7b2c 2 \u6b65\uff1a\u4f7f\u7528\u4f18\u5316\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u6765\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237<\/a><\/h2>\n<p>\u63a5\u4e0b\u6765\u662f\u6709\u8da3\u7684\u8f6c\u5316\u5ba2\u6237\u90e8\u5206\uff1a\u5c06\u90a3\u4e9b\u7cbe\u51c6\u7684\u6765\u81eaPPC\u5e7f\u544a\u7684\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u987e\u5ba2\u3002<\/p>\n<p>\u4f18\u5316\u540e\u7684\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u7b56\u7565\u5e94\u5305\u62ec\u9488\u5bf9\u4e0d\u540c\u7ec6\u5206\u5e02\u573a\u7684\u5404\u79cd\u7b56\u7565\u3002 \u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u4e5f\u5e94\u8be5\u968f\u7740\u4ed6\u4eec\u5728\u9500\u552e\u6f0f\u6597\u4e2d\u5411\u4e0a\u79fb\u52a8\u800c\u8fdb\u5165\u4e0d\u540c\u7684\u8425\u9500\u9636\u6bb5\u3002<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u8981\u5e26\u6765\u826f\u597d\u7684\u8f6c\u5316\uff0c\u5b83\u9700\u8981\uff1a<\/p>\n<ul>\n<li>\u9488\u5bf9\u6027\u5f3a\uff1a\u5339\u914d\u8d2d\u4e70\u610f\u5411\u6700\u9ad8\u7684\u7528\u6237<\/li>\n<li>\u4e2a\u6027\u5316\uff1a\u76f4\u63a5\u4e0e\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u4ea4\u8c08<\/li>\n<li>\u9ad8\u76f8\u5173\u6027\uff1a\u9488\u5bf9\u7528\u6237\u5728\u60a8\u7684\u9500\u552e\u6e20\u9053\u4e2d\u6240\u5904\u7684\u9636\u6bb5\u505a\u5bf9\u5e94\u7684\u5185\u5bb9<\/li>\n<\/ul>\n<p>\u5173\u4e8e\u9ad8\u76f8\u5173\u6027\uff0c\u60a8\u5e94\u8be5\u5173\u6ce8\u4e09\u4e2a\u4e3b\u8981\u63a5\u89e6\u70b9\uff1a\u610f\u8bc6\u3001\u8003\u8651\u548c\u56de\u8d2d\u3002 \u8fd9\u4e09\u8005\u5728\u8f6c\u6362\u6f5c\u5728\u5ba2\u6237\u65b9\u9762\u90fd\u975e\u5e38\u6210\u529f\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u6bcf\u4e00\u4e2a\u73af\u8282\u3002<\/p>\n<h3>\u9488\u5bf9\u65b0\u5ba2\u6237\u7684\u6b22\u8fce\u90ae\u4ef6\uff08\u610f\u8bc6\u9636\u6bb5\uff09<\/h3>\n<p>\u6b22\u8fce\u90ae\u4ef6\u662f\u90ae\u4ef6\u8425\u9500\u6f0f\u6597\u4e2d\u7b2c\u4e00\u4e2a\u5f3a\u5927\u73af\u8282\u3002 \u60a8\u7684\u65b0\u8ba2\u9605\u8005\u53ef\u80fd\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u8d2d\u4e70\uff0c\u4f46\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u4ed6\u4eec\u5f00\u59cb\u4e86\u89e3\u60a8\u7684\u54c1\u724c\uff0c\u800c\u60a8\u7684\u6b22\u8fce\u90ae\u4ef6\u5b9a\u4e0b\u4e86\u4e00\u4e2a\u54c1\u724c\u57fa\u8c03\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u652f\u6301\u8fd9\u4e00\u89c2\u70b9\u7684\u7edf\u8ba1\u6570\u636e\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\">74% \u7684\u6f5c\u5728\u5ba2\u6237<\/a>\u5e0c\u671b\u5728\u8ba2\u9605\u540e\u6536\u5230\u6b22\u8fce\u90ae\u4ef6<\/li>\n<li>\u6b22\u8fce\u90ae\u4ef6\u7684\u5e73\u5747<a href=\"https:\/\/www.omnisend.com\/resources\/reports\/ecommerce-statistics-report-2021\/\">\u8f6c\u5316\u7387\u4e3a 51.94%<\/a>\uff0c\u662f 2020 \u5e74\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u81ea\u52a8\u6d88\u606f<\/li>\n<li>\u6b22\u8fce\u90ae\u4ef6\u7684<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/7-welcome-email-dos-and-donts-for-stellar-results\/#:~:text=Open%20rates%20for%20welcome%20emails,they%20are%2086%25%20more%20effective.\">\u6253\u5f00\u7387<\/a>\u5e73\u5747\u5728 30-50% \u4e4b\u95f4<\/li>\n<\/ul>\n<p>\u4e00\u4e2a\u6210\u529f\u7684\u6b22\u8fce\u90ae\u4ef6\u5e94\u8be5\u5305\u62ec\u5982\u4e0b\u8981\u7d20\uff1a<\/p>\n<ul>\n<li>\u8bb2\u8ff0\u4e00\u4e2a\u6545\u4e8b<\/li>\n<li>\u5151\u73b0\u5728\u60a8\u7684\u6f5c\u5728\u5ba2\u6237 PPC\u5e7f\u544a\u4e2d\u505a\u51fa\u7684\u627f\u8bfa<\/li>\n<li>\u5bf9\u7528\u6237\u8fdb\u884c\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u6c9f\u901a<\/li>\n<li>\u9f13\u52b1\u8fdb\u4e00\u6b65\u53c2\u4e0e<\/li>\n<li>\u5185\u5bb9\u6e05\u6670\u6613\u61c2<\/li>\n<li>\u5177\u6709\u65e8\u5728\u5c06\u60a8\u7684\u6536\u4ef6\u4eba\u8f6c\u6362\u4e3a\u6f5c\u5728\u5ba2\u6237\u7684\u90ae\u4ef6\u7b7e\u540d<\/li>\n<\/ul>\n<p>\u4e0b\u9762\u662f\u4e00\u4e2a\u54c1\u724c\u7684\u4f8b\u5b50\uff0c\u8fd9\u4e2a\u54c1\u724c\u7684\u8425\u9500\u7b56\u5212\u8005\u975e\u5e38\u4e86\u89e3\u4e00\u5c01\u597d\u7684\u6b22\u8fce\u90ae\u4ef6\u7684\u6548\u679c\u3002 Away \u4f7f\u7528\u4ed6\u4eec\u7684\u6b22\u8fce\u90ae\u4ef6\u8fdb\u4e00\u6b65\u6559\u80b2\u4ed6\u4eec\u7684\u65b0\u8ba2\u9605\u8005\u5173\u4e8e\u4ed6\u4eec\u7684\u54c1\u724c\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background16.png\" alt=\"Welcome emails for new leads (awareness)\u00a0\" \/><\/p>\n<h3>\u65b0\u6f5c\u5728\u5ba2\u6237\u7684\u4fc3\u9500\/\u8f6c\u5316\uff08\u8003\u8651\u9636\u6bb5\uff09<\/h3>\n<p>\u90ae\u4ef6\u8425\u9500\u7684\u4e0b\u4e00\u90e8\u5206\u662f\u5411\u5df2\u7ecf\u719f\u6089\u60a8\u7684\u54c1\u724c\u4f46\u4ecd\u9700\u8981\u989d\u5916\u63a8\u52a8\u624d\u80fd\u8fdb\u884c\u8d2d\u4e70\u7684\u6f5c\u5728\u5ba2\u6237\u7fa4\u53d1\u9001\u90ae\u4ef6\u3002 \u73b0\u5728\u662f\u901a\u8fc7\u6559\u7a0b\u3001\u4ea7\u54c1\u8bc4\u8bba\u3001\u4fc3\u9500\u3001\u514d\u8d39\u8bd5\u7528\u548c\u4ea4\u6613\u63d0\u4f9b\u66f4\u591a\u4ef7\u503c\u7684\u65f6\u5019\u4e86\u3002<\/p>\n<p>\u8fd9\u4e9b\u90ae\u4ef6\u6210\u529f\u7684\u79d8\u8bc0\u662f\u4e2a\u6027\u5316\u3002 \u5982\u679c\u60a8\u60f3\u901a\u8fc7\u90ae\u4ef6\u8fdb\u884c\u9500\u552e\u8f6c\u5316\uff0c\u60a8\u5e94\u8be5\u4f7f\u53d1\u9001\u5230\u4e0d\u540c\u6f5c\u5728\u5ba2\u6237\u7ec6\u5206\u7684\u6d88\u606f\u7c7b\u578b\u591a\u6837\u5316\u3002 \u4f46\u662f\uff0c\u60a8\u5e0c\u671b\u8fd9\u4e9b\u90ae\u4ef6\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f HubSpot \u4eba\u5458\u4e3a\u638c\u63e1\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6240\u9700\u8981\u505a\u7684\u7ec6\u5206\uff1a<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/P4LzwX31Egg\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Good Dye Young \u8fd9\u4e2a\u54c1\u724c\u5728\u90ae\u4ef6\u8425\u9500\u7684\u8f6c\u5316\u6548\u679c\u4e5f\u975e\u5e38\u68d2\u3002 \u901a\u8fc7\u91cd\u65b0\u5b9a\u4e49\u4ed6\u4eec\u7684\u7ec6\u5206\u548c\u5efa\u7acb\u66f4\u591a\u7684\u4e2a\u6027\u5316\uff0c\u8fd9\u4e2a\u516c\u53f8\u80fd\u591f\u5c06\u6708\u6536\u5165\u589e\u52a0 <a href=\"https:\/\/mailchimp.com\/resources\/good-dye-young-increased-monthly-ecommerce-revenue\/\">305%<\/a> \u5e76\u770b\u5230\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u7684\u90ae\u4ef6\u53c2\u4e0e\u5ea6\uff1a<\/p>\n<ul>\n<li>\u83b7\u5f97 20% \u7684\u5e73\u5747\u90ae\u4ef6\u6253\u5f00\u7387<\/li>\n<li>\u83b7\u5f97\u5e73\u5747 2.2% \u7684\u90ae\u4ef6\u70b9\u51fb\u7387<\/li>\n<li>\u6bcf\u4e2a\u90ae\u4ef6\u8425\u9500\u5e73\u5747\u8d5a\u53d6 557 \u7f8e\u5143<\/li>\n<\/ul>\n<p>\u8fbe\u5230\u4e0a\u9762\u7684\u6570\u636e\u53ea\u82b1\u4e86\u77ed\u77ed\u4e24\u5e74\u65f6\u95f4\uff0c\u4ece 2019 \u5e74 2 \u6708\u5230 2021 \u5e74 2 \u6708\uff01<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background18.png\" alt=\"Promotional\/conversion for newish leads (consideration)\u00a0\" \/><\/p>\n<p>\u4ed6\u4eec\u662f\u5982\u4f55\u83b7\u5f97\u8fd9\u4e9b\u6570\u636e\u7684\uff1f \u901a\u8fc7\u57fa\u4e8e\u54c1\u724c\u884c\u4e3a\u548c\u6765\u81ea Mailchimp \u7b49\u5de5\u5177\u7684\u9884\u6d4b\u6570\u636e\u5bf9\u8ba2\u9605\u8005\u8fdb\u884c\u7ec6\u5206\u3002 \u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u5411\u76ee\u6807\u5ba2\u6237\u53d1\u9001\u7684\u6bcf\u5c01\u90ae\u4ef6\u90fd\u5e26\u6709\u6b63\u786e\u7684\u4fe1\u606f\u548c\u4fc3\u9500\u4fe1\u606f\uff0c\u4ee5\u63a8\u52a8\u8f6c\u5316\u3002<\/p>\n<h3>\u9488\u5bf9\u65e7\u6f5c\u5728\u5ba2\u6237\u7684\u90ae\u4ef6\u8425\u9500\uff08\u53ec\u56de\uff09<\/h3>\n<p>\u5373\u4f7f\u60a8\u6700\u7ec8\u8f6c\u5316\u4e86\u6f5c\u5728\u5ba2\u6237\u6210\u4e3a\u4ed8\u8d39\u5ba2\u6237\uff0c\u5ba2\u6237\u65c5\u7a0b\u4ecd\u672a\u7ed3\u675f\u3002 \u90ae\u4ef6\u8425\u9500\u5728\u4ea4\u53c9\u6216\u5411\u4e0a\u9500\u552e\u3001\u5efa\u7acb\u957f\u671f\u5fe0\u8bda\u5ea6\u3001\u83b7\u5f97\u8bc4\u8bba\u548c\u53cd\u9988\u3001\u589e\u52a0\u9500\u552e\u989d\u65b9\u9762\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002<\/p>\n<p>\u8fd9\u4e9b\u8425\u9500\u5927\u90e8\u5206\u662f\u5728\u7279\u5b9a\u65e5\u671f\u53d1\u9001\u7684\u81ea\u52a8\u90ae\u4ef6\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u91cc\u7a0b\u7891\u65f6\u523b\u7684\u90ae\u4ef6\uff08\u751f\u65e5\/\u7eaa\u5ff5\u65e5\uff09<\/li>\n<li>\u8865\u8d27\u6216\u52a8\u6001\u66f4\u65b0\u90ae\u4ef6\u901a\u77e5<\/li>\n<li>\u8c03\u67e5\u548c\u53cd\u9988\u8bf7\u6c42<\/li>\n<li>\u6bcf\u5468\u901a\u8baf<\/li>\n<li>\u5728\u7279\u5b9a\u5929\u6570\u540e\u9488\u5bf9\u7279\u5b9a\u4ea7\u54c1\u53d1\u9001\u5347\u7ea7\u6216\u4ea4\u53c9\u9500\u552e\u6d3b\u52a8<\/li>\n<\/ul>\n<p>\u53d1\u9001\u7ed9\u5ba2\u6237\u7684\u5176\u4ed6\u8425\u9500\u90ae\u4ef6\u5c06\u5305\u62ec\u65b0\u7684\u76f8\u5173\u4ea7\u54c1\u53d1\u5e03\u548c\u5b63\u8282\u6027\u4fc3\u9500\u6d3b\u52a8\u3002\u4e0b\u9762\u662f\u6765\u81ea theSkimm \u7684\u4e00\u4e2a\u5f88\u68d2\u7684\u4f8b\u5b50\u3002 \u4ed6\u4eec\u8ba4\u771f\u5bf9\u5f85\u90ae\u4ef6\u8425\u9500\u4e2a\u6027\u5316\uff0c\u5e76\u7ed3\u5408\u793e\u4f1a\u80a1\u4efd\u6fc0\u52b1\u6765\u5efa\u7acb\u8ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u5c06\u4ed6\u4eec\u7684\u54c1\u724c\u4f20\u64ad\u7ed9\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/Background17.png\" alt=\"Lead-nurturing emails for older leads (repurchase) \" \/><\/p>\n<h2>\u6700\u540e\u7684\u8bdd\uff1a\u60a8\u7684\u90ae\u4ef6\u8425\u9500\u8f6c\u5316\u6f5c\u529b\u53d6\u51b3\u4e8e\u60a8\u7684 PPC \u5e7f\u544a\u7684\u6548\u679c<\/h2>\n<p>\u4e3a\u90ae\u4ef6\u8425\u9500\u8f6c\u5316\u7387\u5960\u5b9a\u57fa\u7840\uff0c\u4e00\u5207\u90fd\u59cb\u4e8e\u60a8\u7684 Facebook \u548c Google \u5e7f\u544a\u7684\u6210\u529f\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6ca1\u6709\u521b\u5efa\u76f4\u63a5\u4e0e\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u6c9f\u901a\u7684\u5f15\u4eba\u5165\u80dc\u7684\u5e7f\u544a\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u6df1\u5165\u6316\u6398\u4ed6\u4eec\u7684\u610f\u56fe\uff0c\u90a3\u4e48\u60a8\u5e26\u6765\u7684\u6d41\u91cf\u5c31\u4e0d\u4f1a\u6210\u4e3a\u76ee\u6807\u5ba2\u6237\u3002 \u7136\u540e\uff0c\u60a8\u53d1\u9001\u7684\u8425\u9500\u90ae\u4ef6\u4e5f\u4f1a\u53d1\u9001\u7ed9\u5bf9\u60a8\u7684\u4ea7\u54c1\u4e0d\u611f\u5174\u8da3\u7684\u4eba\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8c08\u5230\u8de8\u5883\u7535\u5546\u7684\u6d77\u5916\u6570\u5b57\u8425\u9500\uff0c\u6211\u4eec\u77e5\u9053 PPC \u5e7f\u544a\u548c\u90ae\u4ef6\u8425\u9500\u6e20\u9053\u6d41\u91cf\u7ed3\u5408\u7684\u6253\u6cd5\u80fd\u5e26\u6765\u4e86\u4e00\u4e9b\u6700\u4f73\u7684\u5e7f\u544a\u6295\u8d44\u56de\u62a5 (ROAS)\u3002 \u901a\u8fc7\u8fd9\u4e24\u4e2a\u6e20\u9053\u63d0\u9ad8\u5e7f\u544aROI\u7684\u8bc0\u7a8d\u662f\u5c06\u5b83\u4eec\u7ec4\u5408\u6210\u4e00\u53f0\u8fd0\u884c\u826f\u597d\u7684\u6d41\u91cf\u8f6c\u5316\u673a\u5236\u3002 \u90a3\u4e48\u5e94\u8be5\u5982\u4f55\u64cd\u4f5c\u5462\uff1f \u8de8\u5883\u7535\u5546\u5356\u5bb6\u53ef\u4ee5\u901a\u8fc7\u521b\u5efa\u4e00\u79cd\u7b56\u7565\uff0c\u6536\u96c6\u9ad8\u5ba2\u6237\u610f\u5411\u90ae\u7bb1\u5730\u5740\u3002 \u7b80\u800c\u8a00\u4e4b\uff1a\u60a8\u53ef\u4ee5\u4f7f\u7528\u5e7f\u544a\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u4f7f\u7528\u8425\u9500\u90ae\u4ef6\u89e6\u8fbe\u4ed6\u4eec\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002 \u901a\u8fc7\u4f7f\u7528 Google \u548c Facebook \u5e7f\u544a\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4f7f\u7528\u6b63\u786e\u7684\u4ea7\u54c1\u5b9a\u4f4d\u6b63\u786e\u7684\u53d7\u4f17\uff0c\u5e76\u6218\u7565\u6027\u5730\u91cd\u65b0\u5b9a\u4f4d\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u4ee5\u8fdb\u884c\u8f6c\u6362\uff0c\u60a8\u53ef\u4ee5\u663e\u7740\u63d0\u9ad8\u9500\u552e\u989d\u3002 \u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u3002 \u6211\u4eec\u5c06\u8c08\u8bba\u5982\u4e0b\u8981\u70b9\uff1a \u8de8\u6e20\u9053\u90ae\u4ef6\u8425\u9500\u548c PPC\u5e7f\u544a\u7ed3\u5408\u7b56\u7565\u7684\u4f5c\u7528 \u4f7f\u7528 PPC \u5e7f\u544a\u6765\u5438\u5f15\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u5e76\u4e0d\u65ad\u6269\u5145\u5ba2\u6237\u90ae\u7bb1\u5217\u8868&#8230;<\/p>\n","protected":false},"author":28,"featured_media":8068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[235],"tags":[327,532],"_links":{"self":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/8063"}],"collection":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/comments?post=8063"}],"version-history":[{"count":0,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/8063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media\/8068"}],"wp:attachment":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media?parent=8063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/categories?post=8063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/tags?post=8063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}