{"id":8093,"date":"2021-07-13T07:55:11","date_gmt":"2021-07-13T04:55:11","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=8093"},"modified":"2023-01-27T10:43:51","modified_gmt":"2023-01-27T07:43:51","slug":"prospects-background-research","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/prospects-background-research\/","title":{"rendered":"\u627e\u5916\u8d38\u5ba2\u6237\u524d\u9700\u8981\u505a\u7684\u4e8b\uff1a\u5916\u8d38\u5ba2\u6237\u8c03\u7814\uff0c\u8c03\u7814\u5de5\u5177\u548c\u4f7f\u7528"},"content":{"rendered":"<p>\u8fc7\u53bb\u4e00\u4e2a\u6708Snov.io\u7279\u8058\u8bb2\u5e08Lazarus\u5206\u4eab\u4e86<a href=\"https:\/\/snovio.cn\">\u5916\u8d38\u5ba2\u6237\u5f00\u53d1<\/a>\u524d\u7684\u91cd\u8981\u6b65\u9aa4&#8211;<a href=\"https:\/\/m.lizhiweike.com\/lecture2\/23145297\">\u5916\u8d38\u5ba2\u6237\u8c03\u7814\u5f53\u4e2d\u7684\u5de5\u5177\u4e0e\u65b9\u6cd5<\/a>\u3002\u5f88\u591a\u5916\u8d38\u4e1a\u52a1\u5458\u90fd\u77e5\u9053\u53bb\u770b\u6d77\u5173\u6570\u636e\u3002\u4f46\u662f\u9664\u4e86\u6d77\u5173\u6570\u636e\uff0c\u8fd8\u6709\u4ec0\u4e48\u5176\u4ed6\u7684\u91cd\u8981\u7684\u5ba2\u6237\u8c03\u7814\u5de5\u5177\u548c\u65b9\u6cd5\uff0c\u5177\u4f53\u53c8\u8be5\u600e\u4e48\u6837\u53bb\u64cd\u4f5c\u5462\uff1f<\/p>\n<p>\u968f\u7740\u5411\u5728\u7ebf\u96f6\u552e\u7684\u8f6c\u53d8\u52a0\u901f\uff0c\u7ec4\u7ec7\u9762\u4e34\u7740\u4f17\u591a\u6311\u6218\uff0c\u4ee5\u4fdd\u6301\u9886\u5148\u4e8e\u7ade\u4e89\u5bf9\u624b\u5e76\u62b5\u5fa1\u8fdb\u5165\u5e02\u573a\u7684\u65b0\u516c\u53f8\u548c\u54c1\u724c\u7684\u5a01\u80c1\u3002 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Trends\uff09\u4e00\u76f4\u662f\u4e00\u4e2a\u88ab\u5f88\u591a\u5916\u8d38\u4e1a\u52a1\u5458\u5ffd\u7565\u7684\u56fd\u5916\u5e02\u573a\u8c03\u7814\u5de5\u5177\u3002\u8c37\u6b4c\u4f5c\u4e3a\u5168\u7403\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u8be5\u5e73\u53f0\u7684\u641c\u7d22\u91cf\u53ef\u4ee5\u4ee3\u8868\u67d0\u4e00\u4e2a\u5e02\u573a\u7684\u4e3b\u8981\u9700\u6c42\u3002\u9700\u6c42\u7684\u53d8\u5316\u548c\u8d8b\u52bf\u5bf9\u5916\u8d38\u4e1a\u52a1\u5458\u6765\u8bf4\u662f\u6709\u975e\u5e38\u91cd\u8981\u7684\u53c2\u8003\u610f\u4e49\u7684\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5728\u4e0b\u56fe\u4e2d\uff0c\u6211\u4eec\u770b\u5230&#8217;Hair Ties&#8217;\u8fd9\u4e2a\u8bcd\u5728\u7f8e\u56fd\u7684\u641c\u7d22\u91cf\u662f\u7f13\u6162\u4e0a\u5347\u800c\u57282020\u5e744\u6708\u5de6\u53f3\u7684\u65f6\u95f4\uff0c\u662f\u6709\u4e00\u4e2a\u66b4\u589e\u7684\u8ff9\u8c61\u7684\u3002\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u5bf9Hair Ties\u7684\u641c\u7d22\u9700\u6c42\u4f1a\u6709\u4e00\u4e2a\u9661\u589e\u5462\uff1f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8096 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712194536-300x137.png\" alt=\"\u8c37\u6b4c\u8d8b\u52bf\u4f5c\u7528\" width=\"538\" height=\"246\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712194536-300x137.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712194536-1024x468.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712194536-768x351.png 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712194536-1536x703.png 1536w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712194536.png 1657w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p>\u8fd9\u65f6\u5019\u6211\u4eec\u770bGoogle Trends\u5e95\u90e8\u7684\u76f8\u5173\u641c\u7d22\uff0c\u4f1a\u53d1\u73b0\u4e00\u4e9b\u76f8\u5173\u7684\u70ed\u95e8\u8bcd\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8097 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712195125-300x127.png\" alt=\"\" width=\"535\" height=\"226\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712195125-300x127.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712195125-1024x434.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712195125-768x325.png 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712195125-1536x651.png 1536w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210712195125.png 1716w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<p>\u6211\u4eec\u53d1\u73b0\uff0c\u5728Hair Ties\u7684\u641c\u7d22\u91cf\u9661\u589e\u76844\u6708\u4efd\uff0c\u5bf9\u5e94\u7684\u8ddf\u53e3\u7f69\u76f8\u5173\u7684\u8bcd\u7684\u641c\u7d22\u91cf\u4e5f\u51fa\u73b0\u4e86\u5267\u589e\u7684\u60c5\u51b5\u3002\u5f88\u660e\u663e\u8fd9\u4e00\u6bb5\u65f6\u95f4\u7f8e\u56fd\u4eba\u56e0\u4e3a\u6fc0\u589e\u7684\u81ea\u5236\u53e3\u7f69(Face Masks)\u7684\u9700\u6c42\uff0c\u5bf9Hair Ties\u7684\u9700\u6c42\u4e1a\u5728\u6fc0\u589e\u3002<\/p>\n<p>\u5206\u4eab\u8fd9\u4e2a\u4f8b\u5b50\u7684\u76ee\u7684\u662f\uff0c\u505a\u5916\u8d38\u5206\u6790\u5e02\u573a\u7684\u65f6\u5019\uff0c\u4f7f\u7528Google Trends\u8981\u53bb\u770b\u8bcd\u548c\u8bcd\u4e4b\u95f4\u7684\u5173\u8054\u6027\uff0c\u53ef\u80fd\u4f60\u51fa\u552e\u7684\u4ea7\u54c1\u7684\u5173\u8054\u4ea7\u54c1\u6709\u4e00\u4e2a\u4e0a\u5347\u7684\u8d8b\u52bf\uff0c\u4e5f\u4f1a\u5e26\u52a8\u4f60\u7684\u4ea7\u54c1\u7684\u9700\u6c42\u3002\u8bf4\u5230\u5e95\uff0c\u5c31\u662f\u8981\u7406\u89e3\u641c\u7d22\u9700\u6c42\u3002\u641c\u7d22\u9700\u6c42\u7684\u80cc\u540e\u5c31\u662f\u5e02\u573a\u3002<\/p>\n<p>\u5916\u8d38\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528\u8c37\u6b4c\u8d8b\u52bf\u6570\u636e\u4f5c\u4e3a\u662f\u5426\u5e94\u8be5\u589e\u52a0\u5e93\u5b58\u6216\u7ee7\u7eed\u9500\u552e\u7279\u5b9a\u4ea7\u54c1\u7684\u6307\u6807\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u4e00\u5bb6\u672c\u5730\u51fa\u53e3\u624b\u888b\u7684\u5916\u8d38\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528 Google Trends \u6765\u67e5\u770b\u8fd9\u4ec0\u4e48\u7c7b\u578b\u7684\u624b\u888b\u66f4\u53d7\u6d88\u8d39\u8005\u6b22\u8fce\u3002 \u4ece\u800c\u53bb\u5224\u65ad\u5206\u9500\u5546&#8211;\u5916\u8d38\u516c\u53f8\u7684\u5ba2\u6237\u5bf9\u624b\u888b\u7684\u6b3e\u5f0f\u7684\u9700\u6c42\u9884\u671f\u3002<\/p>\n<h3>\u8c37\u6b4c\u8d8b\u52bf\u7684\u51e0\u79cd\u7528\u6cd5<\/h3>\n<p><strong>1. \u5728 Google Trends \u4e3b\u9875\u4e0a\u67e5\u770b\u70ed\u95e8\u8bdd\u9898<\/strong><br \/>\nGoogle \u8d8b\u52bf\u9996\u9875\u63d0\u4f9b\u6709\u5173\u5f53\u524d\u5168\u7403\u4e8b\u4ef6\u548c\u8d8b\u52bf\u7684\u4fe1\u606f\uff0c\u8fd8\u53ef\u4ee5\u67e5\u770b\u641c\u7d22\u4e2d\u7684\u5e74\u4efd\u4ee5\u67e5\u770b\u524d\u51e0\u5e74\u7684\u70ed\u95e8\u8d8b\u52bf\u3002\u8fd9\u4e2a\u529f\u80fd\u5c31\u76f8\u5f53\u4e8e\u70ed\u641c\u699c\u3002<\/p>\n<p><strong>2. \u4f7f\u7528\u4f60\u7684\u884c\u4e1a\u540d\u79f0\u4f5c\u4e3a\u5173\u952e\u8bcd\u8fdb\u884c\u641c\u7d22<\/strong><br \/>\n\u4f7f\u7528\u8c37\u6b4c\u8d8b\u52bf\u7684\u53e6\u4e00\u79cd\u6709\u6548\u65b9\u6cd5\u662f\u641c\u7d22\u4f60\u7684\u884c\u4e1a\u540d\u79f0\uff0c\u786e\u5b9a\u5f53\u524d\u7684\u70ed\u95e8\u8bdd\u9898\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u505a\u7535\u5b50\u70df\u5916\u8d38\u7684\u516c\u53f8\uff0c\u53ef\u4ee5\u641c\u7d22\u201cvape pens\u201d\u3002\u4f60\u53ef\u80fd\u4f1a\u627e\u5230\u76f8\u5173\u4e3b\u9898\uff0c\u53ef\u80fd\u5305\u62ec\u7535\u5b50\u70df\u54c1\u724c\u3001\u7535\u5b50\u70df\u53e3\u5473\u7b49\u3002\u901a\u8fc7\u8fd9\u4e9b\u5173\u952e\u8bcd\uff0c\u4f60\u53ef\u4ee5\u521b\u5efa\u535a\u5ba2\u6587\u7ae0\u3001\u4fe1\u606f\u56fe\u8868\u3001\u64cd\u4f5c\u6307\u5357\u89c6\u9891\u548c\u5176\u4ed6\u5f62\u5f0f\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u5438\u5f15\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u5bf9\u9700\u8981\u9500\u552e\u7ed9\u7535\u5b50\u70df\u5206\u9500\u5546\u7684\u5916\u8d38\u516c\u53f8\u6765\u8bf4\uff0c\u63d0\u9ad8\u8fd9\u4e9b\u5185\u5bb9\u53ef\u4ee5\u6781\u5927\u5730\u63d0\u9ad8\u4f60\u7684\u4e13\u4e1a\u6027\u3002<\/p>\n<p><strong>3. \u4f7f\u7528\u6b21\u533a\u57df\u6570\u636e\u6765\u78e8\u7ec3\u60a8\u6240\u5728\u5730\u533a\u7684\u70ed\u95e8\u8bdd\u9898<\/strong><br \/>\n\u5bf9\u4e8e\u5927\u90e8\u5206\u5ba2\u6237\u5c45\u4f4f\u5728\u4e00\u4e2a\u57ce\u9547\u6216\u5dde\u5185\u7684\u5c0f\u578b\u4f01\u4e1a\u6765\u8bf4\uff0cGoogle Trends \u6b21\u533a\u57df\u6570\u636e\u53ef\u80fd\u975e\u5e38\u6709\u7528\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u5728\u9875\u9762\u9876\u90e8\u7684\u4f4d\u7f6e\u9009\u9879\u5361\u4e2d\u63d2\u5165\u7279\u5b9a\u4f4d\u7f6e\u6765\u8c03\u6574\u641c\u7d22\u7cbe\u5ea6\u3002\u7136\u540e\uff0c\u4f60\u53ef\u4ee5\u786e\u5b9a\u4eba\u4eec\u662f\u5426\u6b63\u5728\u641c\u7d22\u60a8\u6240\u5728\u5730\u533a\u7684\u76f8\u5173\u4e3b\u9898\u3002<\/p>\n<p><strong>4. \u4f7f\u7528\u76f8\u5173\u4e3b\u9898\u4e3a\u5bfb\u627e\u65b0\u7684\u7ec6\u5206\u5e02\u573a<\/strong><br \/>\n\u4f60\u8fd8\u53ef\u4ee5\u4f7f\u7528 Google \u8d8b\u52bf\u6f5c\u5728\u5730\u6316\u6398\u65b0\u7684\u7ec6\u5206\u5e02\u573a\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u4eba\u529b\u8d44\u6e90\u516c\u53f8\u5728 Google \u8d8b\u52bf\u4e0a\u641c\u7d22\u201c\u62db\u8058\u884c\u4e1a\u201d\u3002\u641c\u7d22\u6700\u591a\u7684\u672f\u8bed\u5305\u62ec\u5de5\u8d44\u7ba1\u7406\u548c\u72ec\u7acb\u5458\u5de5\u798f\u5229\u8ba1\u5212\u3002\u6839\u636e\u8fd9\u4e9b\u7ed3\u679c\uff0c\u8be5\u4eba\u529b\u8d44\u6e90\u516c\u53f8\u51b3\u5b9a\u6269\u5c55\u5176\u670d\u52a1\u4ee5\u5305\u62ec\u85aa\u8d44\u7ba1\u7406\u3002\u8fd9\u53ef\u4ee5\u4f7f\u4ed6\u4eec\u7684\u4e1a\u52a1\u5bf9\u96c7\u4e3b\u66f4\u5177\u5438\u5f15\u529b\uff0c\u56e0\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u989d\u5916\u7684\u670d\u52a1\u3002<\/p>\n<h2>\u7528Euromonitor\u89c2\u5bdf\u7ec6\u5206\u5916\u8d38\u5e02\u573a\u673a\u4f1a<\/h2>\n<section>\u5e02\u573a\u4e0a\u7684\u5e02\u573a\u8c03\u7814\/\u54a8\u8be2\u516c\u53f8\u5f88\u591a\uff0c\u4e3b\u8981\u6709\u4e09\u5927\u7c7b\uff0c\u4e00\u7c7b\u662f\u50cf(Nielsen,WorldPanel,GKF,dunnhumby\uff09\u8fd9\u79cd\u6709\u81ea\u5df1\u7684\uff08data panel\uff09\u505a<strong>\u8fde\u7eed\u7814\u7a76<\/strong>\u7684\uff0c\u4e00\u7c7b\u662f\u50cf\uff08TNS-RI,Synovate,Oracle Add-value\uff09\u8fd9\u79cd\u504f\u6d88\u8d39\u8005\u8c03\u7814\u505aad hoc\u7814\u7a76\u7684\uff0c\u8fd8\u6709\u4e00\u79cd\u662f\u50cf\uff08Euromonitor, Canadean, Mintel\uff09\u8fd9\u79cd\u504f<strong>\u884c\u4e1a\u7814\u7a76<\/strong>\u3002<\/section>\n<section><\/section>\n<section>Euromonitor\u8fd9\u79cd\u505a\u884c\u4e1a\u7814\u7a76\u7684\u516c\u53f8\u91c7\u7528\u7684\uff0c\u591a\u662f\u6848\u5934\u8c03\u7814+\u884c\u4e1a\u8bbf\u95ee\u7684\u7814\u7a76\u65b9\u5f0f\uff0c\u4ecetop-down\u548cbottom-up\u7684\u65b9\u5f0f\u7814\u7a76\u5e02\u573a\u5bb9\u91cf\u53ca\u8d8b\u52bf\u3002\u6848\u5934\u8c03\u7814(desktop research)\u5305\u62ec\u7814\u7a76\u5b8f\u89c2\u6570\u636e\u3001\u884c\u4e1a\u7edf\u8ba1\u6570\u636e\u3001\u6d77\u5173\u6570\u636e\u3001\u4f01\u4e1a\u8d22\u62a5\u3001\u5176\u4ed6\u7b2c\u4e09\u65b9\u6570\u636e\u7b49\uff1b\u884c\u4e1a\u8bbf\u95ee\u5c31\u66f4\u6e05\u695a\u4e86\uff0c\u627e\u5230\u884c\u4e1a\u6216\u76ee\u6807\u516c\u53f8\u7684\u4eba\u505a\u6df1\u8bbf\uff0c\u4e86\u89e3\u884c\u4e1ainsights\u3002<\/section>\n<p><a href=\"http:\/\/euromonitor.com\">Euromonitor<\/a>\u63d0\u4f9b\u5305\u542b\u6570\u636e\u548c\u6570\u636e\u5206\u6790\u7684\u5e02\u573a\u62a5\u544a\uff0c\u6db5\u76d6\u4e86\u5404\u4e2a\u5927\u5c0f\u884c\u4e1a\u548c\u7c7b\u76ee\u3002\u8be5\u5e73\u53f0\u65d7\u4e0b\u7684Passport\u6570\u636e\u5e93\u63d0\u4f9b\u6709\u5173\u884c\u4e1a\u548c\u6d88\u8d39\u8005\u7684\u8be6\u7ec6\u6570\u636e\u548c\u5206\u6790\uff0c\u6db5\u76d6 210 \u4e2a\u56fd\u5bb6\/\u5730\u533a\u7684 1200 \u4e2a\u57ce\u5e02\u3002\u8fd9\u4e9b\u884c\u4e1a\u5206\u6790\u548c\u6570\u636e\u5bf9\u8bc6\u522b\u548c\u8861\u91cf\u5bf9\u7ecf\u6d4e\u3001\u884c\u4e1a\u3001\u6210\u672c\u548c\u4ef7\u683c\u6709\u5de8\u5927\u7684\u53c2\u8003\u610f\u4e49\uff0c\u7279\u522b\u662f\uff0c\u505a\u5916\u8d38\u5982\u679c\u60f3\u8981\u505a\u7684\u597d\uff0c\u5fc5\u987b\u5bf9\u67d0\u4e00\u4e2a\u5e02\u573a\u7684\u5927\u8d8b\u52bf\u3001\u5c0f\u8d8b\u52bf\u6709\u5f88\u597d\u7684\u9884\u5224\u3002\u90a3\u4e48\u8fd9\u4e2a\u6570\u636e\u5e73\u53f0\u662f\u975e\u5e38\u9002\u5408\u4f60\u7684\u3002\u7c7b\u4f3cEuromonitor\u8fd9\u6837\u7684\u884c\u4e1a\u62a5\u544a\u548c\u5206\u6790\uff0c\u5bf9\u4e8e\u627e\u5230\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\u662f\u975e\u5e38\u6709\u7528\u7684\uff0c\u56e0\u4e3a\u5b83\u7684\u62a5\u544a\u7684\u5b50\u7c7b\u76ee\u975e\u5e38\u7684\u8be6\u7ec6\u3002\u6bd4\u5982\u6d88\u8d39\u7535\u5b50\u884c\u4e1a\u4e0b\u5206\u5404\u7c7b\u7535\u5b50\u4ea7\u54c1\uff0c\u5404\u7c7b\u7535\u5b50\u4ea7\u54c1\u4e0b\u53c8\u6709\u8be6\u7ec6\u7684\u7ec6\u5206\u4ea7\u54c1\u7684\u52a8\u6001\u5206\u6790\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8094 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/expirable-direct-uploads_2F5ddfebfa-44b0-496a-9876-53bd81fbc080_2FPassport-Screenshot-1-300x240.jpg\" alt=\"euromonitor\" width=\"512\" height=\"409\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/expirable-direct-uploads_2F5ddfebfa-44b0-496a-9876-53bd81fbc080_2FPassport-Screenshot-1-300x240.jpg 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/expirable-direct-uploads_2F5ddfebfa-44b0-496a-9876-53bd81fbc080_2FPassport-Screenshot-1-768x614.jpg 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/expirable-direct-uploads_2F5ddfebfa-44b0-496a-9876-53bd81fbc080_2FPassport-Screenshot-1.jpg 1004w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<section>\u5982\u679c\u4f60\u6ca1\u6709\u4e00\u4e2a\u65b9\u5411\u6216\u8005\u573a\u666f\u7684\u8bdd\uff0c\u4e00\u8fb9\u770b\u4f60\u53ef\u80fd\u4e00\u8fb9\u4f1a\u6709\u4e00\u4e9b\u60f3\u6cd5\u548c\u5047\u8bbe\uff0c\u5728\u540e\u9762\u53ef\u4ee5\u8fdb\u4e00\u6b65\u901a\u8fc7\u5404\u79cd\u65b9\u5f0f\u53bb\u9a8c\u8bc1\u3002\u6216\u8005\u53ef\u80fd\u770b\u7740\u3001\u770b\u7740\u4f1a\u53d1\u73b0\u89e3\u7b54\u4e86\u4f60\u4e4b\u524d\u7684\u4e00\u4e9b\u7591\u95ee\u6216\u8005\u9a8c\u8bc1\u4e86\u4f60\u7684\u4e00\u4e9b\u731c\u60f3\uff0c\u8fd9\u662f\u5b66\u4e60\u65b0\u6280\u80fd\u7684\u6700\u5feb\u4e4b\u8def\u3002<\/section>\n<section><\/section>\n<section>\u4e00\u65b9\u9762\uff0c\u4f60\u53ef\u4ee5\u5728\u91cc\u9762\u641c\u7d22\u8fd9\u4e2a\u884c\u4e1a\u76f8\u5173\u7684\u5173\u952e\u8bcd\uff0c\u770b\u770b\u90fd\u6709\u4ec0\u4e48\u5185\u5bb9\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u4f60\u4e5f\u53ef\u4ee5\u7ed3\u5408\u4e00\u4e9b\u601d\u8003\u6a21\u578b\uff0c\u6bd4\u5982\u6ce2\u7279\u4e94\u529b\u6a21\u578b\uff0c\u7535\u5b50\u70df\u7684\u66ff\u4ee3\u54c1\u7684\u5e02\u573a\u60c5\u51b5\u600e\u4e48\u6837\uff1f\u76f8\u5173\u8054\u7684\u884c\u4e1a\u5e02\u573a\u60c5\u51b5\u600e\u4e48\u6837\uff1f\u7814\u7a76\u7684\u65f6\u5019\u5176\u5b9e\u8981\u5584\u4e8e\u5efa\u7acb\u8054\u7cfb\uff0c\u5c31\u50cf\u53bb\u5e74\u75ab\u60c5\uff0c\u53e3\u7f69\u4e4b\u5916\uff0c\u6d88\u6bd2\u9152\u7cbe\uff0c\u6e7f\u7eb8\u5dfe\uff0c\u81ea\u884c\u8f66\uff0c\u8fd0\u52a8\u670d\u8fd9\u4e9b\u90fd\u662f\u4e00\u8fde\u4e32\u76f8\u5173\u8054\u7684\u3002<\/section>\n<section><\/section>\n<section>\u4e00\u5f00\u59cb\u7684\u8bdd\uff0c\u53ef\u4ee5\u5148\u4ece\u770b\u5185\u5bb9\u7740\u624b\uff0c\u6570\u636e\u4ec0\u4e48\u7684\uff0c\u4f7f\u7528\u8d77\u6765\u80af\u5b9a\u4f1a\u6709\u95e8\u69db\u7684\u3002\u8fd9\u4e2a\u53ea\u80fd\u8bf4\u4e0d\u65ad\u7684\u63d0\u5347\u81ea\u5df1\u76f8\u5173\u7684\u80fd\u529b\uff0c\u4e5f\u53ef\u4ee5\u591a\u770b\u770b\u4e00\u4e9b\u56fd\u5185\u7684\u5e02\u573a\u8c03\u7814\u62a5\u544a\u3002Google\u4e00\u4e0b\u4e5f\u5f88\u591a\uff0c\u6162\u6162\u4f60\u81ea\u5df1\u5bf9\u4e8e\u600e\u4e48\u5206\u6790\u4f1a\u6709\u4e00\u4e9b\u5fc3\u5f97\u7ecf\u9a8c\u3002\u6709\u4e00\u4e9b\u662f\u884c\u4e1a\u901a\u7528\u7684\uff0c\u6709\u4e00\u4e9b\u662f\u884c\u4e1a\u5dee\u5f02\u7279\u6709\u7684\u3002<\/section>\n<p>Euromonitor\u7684\u6570\u636e\u62a5\u544a\u4ef7\u683c\u5e73\u5747\u57282000\u7f8e\u91d1\u4ee5\u4e0a\uff0c\u975e\u5e38\u8d35\u3002Snov.io\u8bb2\u5e08\u63d0\u4f9b\u4e86\u4f18\u60e0\u7684\u8def\u5f84\uff0c\u53ea\u9700\u8981\u51e0\u5341\u4eba\u6c11\u5e01\u7684\u4ef7\u683c\u5c31\u53ef\u4ee5\u4e0b\u8f7d\u4e0a\u767e\u4efd\u884c\u4e1a\u62a5\u544a\u3002\u5982\u679c\u6709\u9700\u8981\u7684\u5916\u8d38\u4e1a\u52a1\u5458\u6dfb\u52a0\u5fae\u4fe1snoviochina\u9886\u53d6\u3002<\/p>\n<h2>\u4e0a\u5e02\u516c\u53f8\u5e74\u62a5<\/h2>\n<p>\u5bf9\u6807\u884c\u4e1a\u548c\u4ea7\u54c1\u7684\u9f99\u5934\u516c\u53f8\uff08\u4e0a\u5e02\u516c\u53f8\uff09\u7684\u5e74\u62a5\uff0c\u5176\u5b9e\u4e5f\u63d0\u4f9b\u4e86\u5927\u91cf\u5bf9\u5916\u8d38\u5ba2\u6237\u5f00\u53d1\u6709\u7528\u7684\u6570\u636e\uff0c\u800c\u4e14\u8fd9\u4e9b\u5e74\u62a5\u90fd\u662f\u5f88\u65b9\u4fbf\u53ef\u4ee5\u514d\u8d39\u5728\u4e0a\u5e02\u516c\u53f8\u7684\u5b98\u7f51\u4e0b\u8f7d\u7684\u3002<\/p>\n<p>\u6bd4\u5982\u7535\u5b50\u70df\u884c\u4e1a\u7684\u56fd\u5185\u9f99\u5934\u516c\u53f8Relx\u7684\u5e74\u62a5\uff0c\u5bf9\u7535\u5b50\u70df\u884c\u4e1a\u7684\u5916\u8d38\u516c\u53f8\u975e\u5e38\u6709\u4ef7\u503c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8100 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713122607-300x114.png\" alt=\"\" width=\"668\" height=\"254\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713122607-300x114.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713122607-1024x389.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713122607-768x292.png 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713122607-1536x584.png 1536w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713122607.png 1791w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u4e00\u4e2a\u9f99\u5934\u516c\u53f8\u7684\u5e74\u62a5\u91cc\u4e00\u822c\u5305\u542b\u4e86\u5176\u6240\u5904\u884c\u4e1a\u7684\u5927\u8d8b\u52bf\uff0c\u5bf9\u4e8e\u5916\u8d38\u516c\u53f8\u53bb\u5224\u65ad\u67d0\u4e00\u4e2a\u884c\u4e1a\u5728\u56fd\u5916\u5e02\u573a\u4e00\u5e74\u7684\u8d70\u5411\uff0c\u505a\u51fa\u9500\u552e\u51b3\u7b56\uff0c\u6709\u4e00\u5b9a\u5e2e\u52a9\u3002<\/p>\n<h2>\u4f7f\u7528Snov.io\u90ae\u7bb1\u5730\u5740\u67e5\u627e\u5de5\u5177\u7cbe\u51c6\u641c\u76ee\u6807\u5ba2\u6237<\/h2>\n<p>\u5728\u505a\u4e86\u5e02\u573a\u8c03\u7814\u4ee5\u540e\uff0c\u5916\u8d38\u4e1a\u52a1\u5458\u5e94\u8be5\u80fd\u591f\u5f97\u51fa\u4e00\u4e2a\u76ee\u6807\u5ba2\u6237\u516c\u53f8\u5217\u8868\uff0c\u8fd9\u4e2a\u5217\u8868\u4e0a\u7684\u516c\u53f8\u662f\u7b26\u5408\u4f60\u7684\u5ba2\u6237\u753b\u50cf\u7684\u3002\u4f60\u5e94\u8be5\u77e5\u9053\u516c\u53f8\u540d\u79f0\u53ca\u5176\u5b98\u7f51\u3002\u8fd9\u4e2a\u65f6\u5019\uff0c\u4f7f\u7528Snov.io\u90ae\u7bb1\u5730\u5740\u67e5\u627e\u5de5\u5177\u7684\u591a\u4e2a\u529f\u80fd\uff0c\u5c31\u53ef\u4ee5\u8fc5\u901f\u627e\u5230\u4f60\u7684\u76ee\u6807\u5ba2\u6237\u516c\u53f8\u7684\u5bf9\u53e3\u51b3\u7b56\u4eba\uff0c\u8fdb\u884c\u6709\u6548\u7684\u5916\u8d38\u5f00\u53d1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8101 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124027-300x181.png\" alt=\"\" width=\"681\" height=\"411\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124027-300x181.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124027-1024x617.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124027-768x463.png 768w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124027-1536x925.png 1536w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124027.png 1574w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/p>\n<p>\u6bd4\u5982\u533b\u7597\u884c\u4e1a\uff0cHenry Schein\u8fd9\u4e2a\u516c\u53f8\u627f\u5305\u4e86\u7f8e\u56fd\u768430%\u7684\u533b\u7597\u7269\u8d44\u7684\u5e02\u573a\u6279\u53d1\u91cf\uff0c\u5b83\u7684\u91cd\u70b9\u7c7b\u76ee\uff0c\u9500\u552e\u989d\u90fd\u5728\u4e0a\u9762\u7684Euromonitor\u4e2d\u7684\u884c\u4e1a\u5206\u6790\u4e2d\u4f53\u73b0\u3002\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u533b\u7597\u51fa\u53e3\u7684\u516c\u53f8\uff0c\u4e14\u5bf9\u5e94\u7684\u533b\u7597\u4ea7\u54c1\u5bf9\u53e3\u6709\u4f18\u52bf\uff0c\u90a3\u4e48\u8fd9\u4e2a\u65f6\u5019\u6253\u5f00Henry Schein\u516c\u53f8\u7684\u5b98\u7f51\uff0c\u70b9\u51fb\u5b89\u88c5\u597d\u7684Snovio\u63d2\u4ef6\uff0c\u5c31\u53ef\u4ee5\u9884\u89c8\u5230\u8fd9\u4e2a\u516c\u53f8\u7684\u5458\u5de5\u7684\u90ae\u7bb1\u5730\u5740\u3002\u70b9\u51fb\u516c\u53f8\u5b8c\u6574\u8d44\u6599\uff0c\u8fdb\u5165\u5230\u516c\u53f8\u8d44\u6599\u9875\u9762\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8102 aligncenter\" src=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124052-300x172.png\" alt=\"\" width=\"655\" height=\"376\" srcset=\"https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124052-300x172.png 300w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124052-1024x586.png 1024w, https:\/\/snovio.cn\/blog\/wp-content\/uploads\/2021\/07\/\u5fae\u4fe1\u622a\u56fe_20210713124052.png 1491w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>\u5728\u8fd9\u91cc\u4f60\u53ef\u4ee5\u901a\u8fc7\u804c\u4f4d\u7b5b\u9009Henry Schein\u516c\u53f8\u4e2d\u4f60\u9700\u8981\u5bf9\u63a5\u7684C 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