{"id":8199,"date":"2021-08-15T12:25:37","date_gmt":"2021-08-15T09:25:37","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=8199"},"modified":"2024-07-12T13:33:14","modified_gmt":"2024-07-12T10:33:14","slug":"guide-to-email-deliverability","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/guide-to-email-deliverability\/","title":{"rendered":"\u63d0\u9ad8\u90ae\u4ef6\u9001\u8fbe\u7387\u7684\u3010\u7ec8\u6781\u6307\u5357\u3011"},"content":{"rendered":"<p>\u4f60\u77e5\u9053\u5417\uff0c\u6bcf\u5929\u5168\u7403\u5927\u7ea6\u67091\/5\u7684\u90ae\u4ef6\u88ab\u5224\u5b9a\u4e3a\u5783\u573e\u90ae\u4ef6\uff0c\u8fd9\u5bf9\u4e8e\u60f3\u8981\u901a\u8fc7\u90ae\u4ef6\u8425\u9500\u5438\u5f15\u5ba2\u6237\u56de\u590d\u548c\u4e0b\u8ba2\u5355\u7684\u4eba\u6765\u8bf4\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u5229\u6da6\u635f\u5931\u3002<\/p>\n<p>\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u5173\u4e8e\u63d0\u9ad8\u90ae\u4ef6\u9001\u8fbe\u7387\u7684\u7ec8\u6781\u6307\u5357\uff0c\u5e2e\u52a9\u5916\u8d38\u4eba\u66f4\u597d\u5730\u5f00\u53d1\u5ba2\u6237\uff0c\u5e76\u544a\u8bc9\u4f60\u5982\u4f55\u63d0\u9ad8\u90ae\u4ef6\u9001\u8fbe\u7387\u548c\u53d1\u4ef6\u4eba\u58f0\u8a89\uff0c\u4ee5\u786e\u4fdd\u4f60\u7684\u8425\u9500\u90ae\u4ef6\u76f4\u63a5\u8fdb\u5165\u5ba2\u6237\u6536\u4ef6\u7bb1\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u6587\u7ae0\u76ee\u5f55<\/p>\n<ul>\n<li><a href=\"#what\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u9001\u8fbe\u7387\uff1f<\/a><\/li>\n<li><a href=\"#why\">\u4e3a\u4ec0\u4e48\u6211\u5e94\u8be5\u5173\u6ce8\u90ae\u4ef6\u9001\u8fbe\u7387\uff1f<\/a><\/li>\n<li><a href=\"#work\">\u90ae\u4ef6\u53d1\u9001\u8fc7\u7a0b\u7684\u5de5\u4f5c\u539f\u7406<\/a><\/li>\n<li><a href=\"#guide\">\u8425\u9500\u90ae\u4ef6\u4e2d\u7684\u53d1\u4ef6\u4eba\u4fe1\u8a89\u6307\u5357<\/a><\/li>\n<li><a href=\"#check\">\u90ae\u4ef6\u9001\u8fbe\u7387\u68c0\u67e5<\/a><\/li>\n<li><a href=\"#ways\">\u63d0\u9ad8\u90ae\u4ef6\u9001\u8fbe\u7387\u7684\u65b9\u6cd5<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u9001\u8fbe\u7387\uff1f<\/h2>\n<p>\u90ae\u4ef6\u9001\u8fbe\u7387\uff08\u90ae\u4ef6\u8fdb\u5165\u6536\u4ef6\u7bb1\uff09\u662f\u60a8\u6210\u529f\u53d1\u9001\u5230\u5ba2\u6237\u6536\u4ef6\u7bb1\u7684\u90ae\u4ef6\u7684\u767e\u5206\u6bd4\u3002\u5b83\u7684\u4e3b\u8981\u76ee\u6807\u662f\u8ba9\u60a8\u7684\u90ae\u4ef6\u4e0d\u53ea\u662f\u53d1\u51fa\u53bb\uff0c\u800c\u662f\u76f4\u63a5\u8fdb\u5165\u5ba2\u6237\u7684\u4e3b\u8981\u6536\u4ef6\u7bb1\u7684\u9009\u9879\u5361\u4e2d\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u90ae\u4ef6\u9001\u8fbe\u7387\u4e0e\u4e00\u822c\u9001\u8fbe\u7387\u7684\u4e0d\u540c\u4e4b\u5904\uff0c\u4e00\u822c\u9001\u8fbe\u7387\u5c06\u6240\u6709\u672a\u9000\u56de\u7684\u90ae\u4ef6\u8ba1\u4e3a\u5df2\u9001\u8fbe\uff08\u662f\u7684\uff0c\u90a3\u4e9b\u843d\u5165\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u7684\u90ae\u4ef6\u4e5f\u662f\u7b97\u4f5c\u9001\u8fbe\uff01\uff09\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/1628633095.png\" alt=\"What is email deliverability?\" \/><\/p>\n<h2 id=\"why\">\u4e3a\u4ec0\u4e48\u5199\u5f00\u53d1\u4fe1\u5e94\u8be5\u5173\u6ce8\u90ae\u4ef6\u9001\u8fbe\u7387\uff1f<\/h2>\n<p>\u826f\u597d\u7684\u5916\u8d38\u90ae\u4ef6\u9001\u8fbe\u7387\u5bf9\u60a8\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\uff0c\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u60a8\u786e\u4fdd\u60a8\u7684\u5ba2\u6237\u5f00\u53d1\u4fe1\u76f4\u63a5\u8fdb\u5165\u5ba2\u6237\u6536\u4ef6\u7bb1\uff0c\u907f\u514d\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u3002<\/li>\n<li>\u8fdb\u5165\u5ba2\u6237\u6536\u4ef6\u7bb1\u7684\u90ae\u4ef6\u8d8a\u591a\uff0c\u88ab\u9605\u8bfb\u7684\u673a\u4f1a\u5c31\u8d8a\u5927\u3002<\/li>\n<li>\u60a8\u5c06\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u56e0\u4e3a\u60a8\u5c06\u6709\u66f4\u591a\u673a\u4f1a\u5728\u6536\u4ef6\u4eba\u6bcf\u5929\u6536\u5230\u7684\u5927\u91cf\u90ae\u4ef6\u4e2d\u88ab\u5ba2\u6237\u9605\u8bfb\uff0c\u8fd9\u4e0e\u5ffd\u89c6\u63d0\u9ad8\u90ae\u4ef6\u5230\u8fbe\u7387\u7684\u7ade\u4e89\u5bf9\u624b\u4e0d\u540c\u3002<\/li>\n<li>\u5411\u5ba2\u6237\u7684\u6536\u4ef6\u7bb1\u53d1\u9001\u66f4\u591a\u7535\u5b50\u90ae\u4ef6\uff0c\u8ba9\u4ed6\u4eec\u6253\u5f00\u548c\u9605\u8bfb\uff0c\u5e76\u8ba9\u8ba2\u9605\u8005\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\uff0c\u8fd9\u662f\u63d0\u9ad8\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u6709\u6548\u6027\u3001\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u7684\u53ef\u9760\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n<p>\u8981\u5f04\u6e05\u695a\u5982\u4f55\u63d0\u9ad8\u90ae\u4ef6\u9001\u8fbe\u7387\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u6574\u4e2a\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u8fc7\u7a0b\u3002\u5f62\u8c61\u5730\u8bf4\uff0c\u60a8\u9700\u8981\u77e5\u9053\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5982\u4f55\u4ece\u51fa\u53d1\u5730\u4f20\u8f93\u5230\u76ee\u7684\u5730\u3002\u4e0b\u6587\u5c06\u4f1a\u9610\u8ff0\u8fd9\u4e00\u70b9\u3002\ud83d\ude42<\/p>\n<h2 id=\"work\">\u90ae\u4ef6\u53d1\u9001\u8fc7\u7a0b\u7684\u5de5\u4f5c\u539f\u7406<\/h2>\n<p>\u5047\u8bbe\u60a8\u521a\u521a\u521b\u5efa\u4e86\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\uff0c\u901a\u77e5\u5ba2\u6237\u60a8\u7684\u65b0\u4fc3\u9500\u8ba1\u5212\u3002\u60a8\u5df2\u7ecf\u5efa\u7acb\u5e76\u7ec6\u5206\u4e86\u60a8\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u73b0\u5728\u60a8\u53ea\u9700\u6309\u4e0b\u201c\u53d1\u9001\u201d\u6309\u94ae\u3002 \u8ba9\u6211\u4eec\u4e00\u6b65\u4e00\u6b65\u5730\u770b\u770b\u63a5\u4e0b\u6765\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/1628682847.png\" alt=\"How the email sending process works\" \/><\/p>\n<h3>\u7b2c 1 \u6b65\uff0c\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u5df2\u53d1\u9001<\/h3>\n<p>\u6309\u4e0b\u201c\u53d1\u9001\u201d\u6309\u94ae\u540e\uff0c\u6709\u4e24\u79cd\u53ef\u80fd\u7684\u60c5\u51b5\uff1a<\/p>\n<p><strong><span style=\"color: #339966;\">1.1. \u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5df2\u9001\u8fbe<\/span><\/strong><\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u7684\u90ae\u4ef6\u5df2\u6210\u529f\u4f20\u9012\u7ed9\u6536\u4ef6\u4eba\u3002<\/p>\n<p><strong><span style=\"color: #800080;\">1.2. \u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u88ab\u9000\u56de<\/span><\/strong><\/p>\n<p>\u90ae\u4ef6\u9000\u56de\u610f\u5473\u7740\u90ae\u4ef6\u670d\u52a1\u5668\u62d2\u7edd\u4e86\u60a8\u7684\u90ae\u4ef6\u3002\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u65f6\uff0c\u60a8\u901a\u5e38\u4f1a\u6536\u5230\u81ea\u52a8\u4f20\u9001\u5931\u8d25\u901a\u77e5\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background133.png\" alt=\"Your email bounced back\" \/><\/p>\n<p>\u60a8\u53ef\u80fd\u4f1a\u5f97\u5230\u4e24\u79cd\u7c7b\u578b\u7684\u90ae\u4ef6\u9000\u56de\uff1a\u8f6f\u9000\u56de\u6216\u786c\u9000\u56de\uff1a<\/p>\n<ul>\n<li>\u7531\u4e8e\u4ee5\u4e0b\u51e0\u4e2a\u539f\u56e0\uff0c\u60a8\u7684\u90ae\u4ef6\u4f1a\u53d1\u751f<strong>\u8f6f\u9000\u56de<\/strong>\uff1a\u90ae\u4ef6\u53d1\u9001\u91cf\u7a81\u7136\u589e\u52a0\u3001\u6536\u4ef6\u4eba\u6536\u4ef6\u7bb1\u5df2\u6ee1\u3001\u670d\u52a1\u5668\u5173\u95ed\u6216\u90ae\u4ef6\u5927\u5c0f\u8fc7\u5927\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u60a8\u901a\u5e38\u6bcf\u5929\u53d1\u9001 1K \u7535\u5b50\u90ae\u4ef6\uff0c\u4f46\u968f\u540e\u5c06\u97f3\u91cf\u589e\u52a0\u5230 7K\uff0c\u90a3\u4e48\u90a3\u4e9b\u989d\u5916\u7684 6K \u90ae\u4ef6\u53ef\u80fd\u4f1a\u8f6f\u9000\u56de\u3002<\/li>\n<li>\u5f53\u60a8\u5411\u65e0\u6548\u5730\u5740\uff08\u5373\u4e0d\u5b58\u5728\u7684\u5730\u5740\uff09\u53d1\u9001\u90ae\u4ef6\u65f6\uff0c\u4f1a\u53d1\u751f\u786c\u9000\u56de\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/1628633863.png\" alt=\"Your email bounced back\" \/><\/p>\n<p>\u786c\u9000\u56de\u90ae\u4ef6\u7684\u6700\u5927\u95ee\u9898\u5728\u4e8e\uff0c\u5982\u679c\u6536\u5230\u5927\u91cf\u9000\u56de\u90ae\u4ef6\uff0c\u60a8\u53ef\u80fd\u4f1a\u88ab\u89c6\u4e3a\u6b3a\u8bc8\u6027\u90ae\u4ef6\u53d1\u4ef6\u4eba\u3002\u6240\u4ee5\uff0c\u6700\u597d\u5728\u53d1\u9001\u8425\u9500\u90ae\u4ef6\u4e4b\u524d\u9a8c\u8bc1\u60a8\u7684\u90ae\u7bb1\u5217\u8868\u3002<\/p>\n<p>\u5f53\u60a8\u6709\u53ef\u9760\u7684\u5de5\u5177\u6765\u5e2e\u52a9\u60a8\u65f6\uff0c\u90ae\u7bb1\u6709\u6548\u6027\u68c0\u67e5\u5e76\u4e0d\u96be\u3002 \u4f7f\u7528 Snov.io\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f<a href=\"https:\/\/snovio.cn\/email-verifier\">\u9a8c\u8bc1\u90ae\u7bb1\u5730\u5740<\/a>\u3002<\/p>\n<h3>\u7b2c 2 \u6b65\uff0c\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5df2\u9001\u8fbe\/\u672a\u9001\u8fbe<\/h3>\n<p>\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u662f\u5426\u5230\u8fbe\u6536\u4ef6\u4eba\u7684\u6536\u4ef6\u7bb1\u7531\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7f51\u5173\u63a7\u5236\uff0c\u4f8b\u5982 ISP \u6216\u9ed1\u540d\u5355\u7ec4\u7ec7\u3002<\/p>\n<table class=\" aligncenter\" style=\"width: 99%; border-collapse: collapse; background-color: #f0edf0;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><em><strong>ISP\uff08Internet \u670d\u52a1\u5668\u63d0\u4f9b\u5546\uff09<\/strong>\u5411\u7ec8\u7aef\u7528\u6237\u63d0\u4f9b\u90ae\u7bb1\u4f5c\u4e3a\u5176\u4ed8\u8d39\u670d\u52a1\u7684\u4e00\u90e8\u5206\u3002 \u5728\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e2d\uff0cISP \u662f\u6307\u4e3b\u8981\u7684\u6536\u4ef6\u7bb1\u63d0\u4f9b\u5546\uff0c\u4f8b\u5982 Gmail\u3001Outlook\u3001Yahoo \u6216 Gmail\u3002<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>ISP\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u4fdd\u62a4\u6536\u4ef6\u4eba\u514d\u4e8e\u6536\u5230\u4e0d\u8bf7\u81ea\u6765\u7684\u964c\u751f\u90ae\u4ef6\uff1a<\/p>\n<ul>\n<li>\u5efa\u7acb\u90ae\u4ef6\u53d1\u9001\u9650\u5236<\/li>\n<li>\u5c01\u7981\u53ef\u7591\u53d1\u4ef6\u4eba\u8d26\u6237<\/li>\n<li>\u9ed8\u8ba4\u5c06\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u5230\u5783\u573e\u90ae\u4ef6\u6216\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939<\/li>\n<li>\u5217\u5165\u9ed1\u540d\u5355\u3002<\/li>\n<\/ul>\n<table class=\" aligncenter\" style=\"width: 99%; border-collapse: collapse; background-color: #f0edf0;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><em><strong>\u9ed1\u540d\u5355\u7ec4\u7ec7<\/strong>\u662f\u63d0\u4f9b\u9ed1\u540d\u5355\u7684\u516c\u53f8\uff0c\u5176\u4e2d\u5305\u542b\u4ed6\u4eec\u8ba4\u4e3a\u9075\u5faa\u6b3a\u8bc8\u6027\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u505a\u6cd5\u7684\u53d1\u4ef6\u4eba\u3002 \u901a\u5e38\uff0cISP \u4f7f\u7528\u8fd9\u4e9b\u62a5\u544a\u6765\u76d1\u89c6\u548c\u63a7\u5236\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u3002<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"color: #339966;\">2.1. \u60a8\u7684\u90ae\u4ef6\u5230\u8fbe\u6536\u4ef6\u7bb1<\/span><\/h4>\n<p>\u73b0\u5728\u5269\u4e0b\u7684\u4e8b\u60c5\u5c31\u662f\u7b49\u5f85\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u88ab\u5ba2\u6237\u6253\u5f00\u548c\u9605\u8bfb\u3002<\/p>\n<p>\u4f46\u6b63\u5982\u6211\u4eec\u5df2\u7ecf\u63d0\u5230\u7684\uff0c\u4e94\u5206\u4e4b\u4e00\u7684\u90ae\u4ef6\u4f1a\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u3001\u9677\u5165\u5783\u573e\u90ae\u4ef6\u9677\u9631\u6216\u88ab\u6536\u4ef6\u4eba\u5c01\u7981\u3002<\/p>\n<p>\u4e0b\u9762\u6211\u4eec\u6765\u8ba8\u8bba\u8fd9\u4e9b\u8d1f\u9762\u6848\u4f8b\u3002<\/p>\n<p><strong><span style=\"color: #800080;\">2.2. \u60a8\u7684\u90ae\u4ef6\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939<\/span><\/strong><\/p>\n<p><em>\u5783\u573e\u90ae\u4ef6\u662f\u6307\u672a\u7ecf\u8bf7\u6c42\u6279\u91cf\u53d1\u9001\u7ed9\u672a\u540c\u610f\u63a5\u6536\u5b83\u4eec\u7684\u4eba\u7684\u7535\u5b50\u90ae\u4ef6\u3002<\/em><\/p>\n<p>\u60a8\u7684\u90ae\u4ef6\u662f\u5426\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u53d6\u51b3\u4e8e\u51e0\u4e2a\u56e0\u7d20 &#8211; \u60a8\u4e4b\u524d\u53d1\u9001\u7684\u90ae\u4ef6\u6570\u91cf\u3001\u60a8\u73b0\u5728\u5c1d\u8bd5\u53d1\u9001\u7684\u90ae\u4ef6\u6570\u91cf\u4ee5\u53ca\u60a8\u4ece\u4f55\u5904\u53d1\u9001\u90ae\u4ef6\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u5728\u6211\u4eec\u4e4b\u524d\u7684\u4e00\u7bc7\u535a\u6587\u4e2d\u8be6\u7ec6\u4e86\u89e3<a href=\"https:\/\/snovio.cn\/blog\/how-to-avoid-spam-filters-26-skills\/\">\u60a8\u7684\u90ae\u4ef6\u53ef\u80fd\u4f1a\u51fa\u73b0\u5728\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u4e2d\u7684\u539f\u56e0\u4ee5\u53ca\u60a8\u53ef\u4ee5\u91c7\u53d6\u7684\u63aa\u65bd<\/a>\u3002<\/p>\n<h4><span style=\"color: #800080;\">2.3. \u60a8\u7684\u90ae\u4ef6\u88ab\u6536\u4ef6\u4eba\u62e6\u622a<\/span><\/h4>\n<p>\u63a5\u6536\u670d\u52a1\u5668\u53ef\u80fd\u4f1a\u6682\u65f6\u62d2\u7edd\u60a8\u7684\u90ae\u4ef6\uff0c\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u60a8\u53d1\u9001\u7684\u5185\u5bb9\u770b\u8d77\u6765\u7b26\u5408\u5783\u573e\u90ae\u4ef6\u7279\u5f81\uff08\u8fc7\u5ea6\u4f7f\u7528\u5927\u5199\u5b57\u6bcd\u3001\u6807\u70b9\u7b26\u53f7\u3001\u4fc3\u9500\u8bed\u8a00\u6216<a href=\"https:\/\/snovio.cn\/blog\/500-spam-words-to-avoid-in-cold-emails\/\">\u5783\u573e\u90ae\u4ef6\u89e6\u53d1\u8bcd\u6c47<\/a>\uff09\u3002<\/li>\n<li>\u4f60\u7684\u90ae\u4ef6\u88ab\u592a\u591a\u6536\u4ef6\u4eba\u4e3e\u62a5\u3002<\/li>\n<li>\u60a8\u4e00\u76f4\u5728\u5411\u65e0\u6548\u90ae\u7bb1\u5730\u5740\u53d1\u9001\u90ae\u4ef6\u3002<\/li>\n<\/ul>\n<p>\u51fa\u73b0\u8fd9\u4e2a\u95ee\u9898\u8868\u660e\u6709\u5fc5\u8981\u4f18\u5316\u5904\u7406\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u5185\u5bb9\u5e76\u7ec3\u4e60\u5065\u5eb7\u7684\u8425\u9500\u90ae\u4ef6\u53d1\u9001\u884c\u4e3a\u3002<\/p>\n<h4><span style=\"color: #800080;\">2.4. \u60a8\u7684\u90ae\u4ef6\u4e2d\u4e86\u5783\u573e\u90ae\u4ef6\u9677\u9631<\/span><\/h4>\n<p>\u5783\u573e\u90ae\u4ef6\u9677\u9631\u662f ISP \u6216\u9ed1\u540d\u5355\u8fd0\u8425\u5546\u7528\u6765\u8bc6\u522b\u65e0\u6548\u90ae\u7bb1\u5730\u5740\uff0c\u6216\u66fe\u7ecf\u6709\u6548\u4f46\u73b0\u5728\u88ab\u5f03\u7528\u6216\u4e0d\u5408\u6cd5\u7684\u90ae\u7bb1\u5730\u5740\u3002<\/p>\n<ul>\n<li>\u539f\u59cb\u5783\u573e\u90ae\u4ef6\u9677\u9631\u662f\u6307\u53d1\u9001\u90ae\u4ef6\u7ed9\u4ece\u672a\u6709\u6548\u7684\u90ae\u7bb1\u5730\u5740\u3002 \u5b83\u7528\u4e8e\u53d1\u73b0\u5177\u6709\u4e0d\u826f\u5217\u8868\u6784\u5efa\u884c\u4e3a\u7684\u53d1\u4ef6\u4eba\uff0c\u4f8b\u5982\u5728\u672a\u7ecf\u9a8c\u8bc1\u7684\u60c5\u51b5\u4e0b\u8d2d\u4e70\u7684\u5ba2\u6237\u90ae\u7bb1\u5217\u8868\u3002<\/li>\n<li>\u4e8c\u6b21\u5783\u573e\u90ae\u4ef6\u9677\u9631\u662f\u6307\u53d1\u9001\u90ae\u4ef6\u7ed9\u4e00\u4e2a\u66fe\u7ecf\u6709\u6548\u4f46\u968f\u540e\u88ab\u5f03\u7528\u5e76\u8fdb\u4e00\u6b65\u53d8\u6210\u5783\u573e\u90ae\u4ef6\u9677\u9631\u7684\u90ae\u7bb1\u5730\u5740\u3002<\/li>\n<\/ul>\n<p>\u4e3a\u907f\u514d\u5783\u573e\u90ae\u4ef6\u9677\u9631\uff0c\u8bf7\u4e0d\u8981\u8d2d\u4e70\u5ba2\u6237\u90ae\u7bb1\uff0c\u6700\u597d\u7684\u65b9\u6cd5\u662f\u4f7f\u7528\u5177\u6709\u9884\u5148\u9a8c\u8bc1\u529f\u80fd\u7684\u90ae\u7bb1\u6293\u53d6\u8f6f\u4ef6\uff08Snov.io \u662f\u6b64\u7c7b\u5de5\u5177\u4e4b\u4e00\uff09\uff0c\u5e76\u5b9a\u671f\u6e05\u7406\u60a8\u7684\u5ba2\u6237\u90ae\u7bb1\u5217\u8868\u3002<\/p>\n<h3>\u7b2c3\u6b65\uff0c\u60a8\u7684\u90ae\u4ef6\u5df2\u6253\u5f00\/\u672a\u6253\u5f00<\/h3>\n<p>\u6253\u5f00\u7387\u662f\u8981\u8ddf\u8e2a\u8425\u9500\u90ae\u4ef6\u6570\u636e\u7684\u6700\u91cd\u8981\u6307\u6807\u4e4b\u4e00\u3002\u81f3\u4e8e\u90ae\u4ef6\u6570\u636e\u8ddf\u8e2a\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97<a href=\"https:\/\/snovio.cn\/email-tracker\">\u7279\u6b8a\u5de5\u5177<\/a>\u7684\u5e2e\u52a9\uff0c\u8fd9\u4e2a\u5de5\u5177\u53ef\u4ee5\u514d\u8d39\u8ddf\u8e2a Gmail \u5e10\u6237\u4e2d\u6253\u5f00\u7684\u90ae\u4ef6\u3002<\/p>\n<h3>\u7b2c 4 \u6b65\uff0c\u6536\u4ef6\u4eba\u7ed9\u60a8\u7684\u90ae\u4ef6\u53d1\u9001\u4e86\u4e92\u52a8<\/h3>\n<p>\u60a8\u7684\u5ba2\u6237\u63a5\u4e0b\u6765\u4f1a\u505a\u4ec0\u4e48\uff1f \u4ed6\u4eec\u53ef\u80fd\u4f1a\u9605\u8bfb\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5e76\u70b9\u51fb\u67e5\u770b\u3001\u5173\u95ed\u800c\u4e0d\u70b9\u51fb\u94fe\u63a5\u3001\u5c06\u5176\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u6216\u53d6\u6d88\u8ba2\u9605\u60a8\u7684\u90ae\u4ef6\u3002<\/p>\n<h4>4.1. \u6536\u4ef6\u4eba\u70b9\u51fb\u94fe\u63a5<\/h4>\n<p>\u8fd9\u57fa\u672c\u4e0a\u5c31\u662f\u60a8\u5e0c\u671b\u5ba2\u6237\u5bf9\u60a8\u7684\u90ae\u4ef6\u8fdb\u884c\u7684\u64cd\u4f5c\u3002 \u5982\u679c\u4ed6\u4eec\u70b9\u51fb\u90ae\u4ef6\u5185\u7684\u94fe\u63a5\uff0c\u8bf4\u660e\u60a8\u7684\u90ae\u4ef6\u5185\u5bb9\u5f15\u8d77\u4e86\u5ba2\u6237\u5174\u8da3\u3002<\/p>\n<h4>4.2. \u6536\u4ef6\u4eba\u6ca1\u6709\u70b9\u51fb\u94fe\u63a5<\/h4>\n<p>\u5982\u679c\u60a8\u7684\u90ae\u4ef6\u4e2d\u7684\u94fe\u63a5\u672a\u88ab\u70b9\u51fb\uff0c\u5219\u8868\u793a\u60a8\u5e94\u8be5\u66f4\u591a\u5730\u52aa\u529b\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002 \u7136\u800c\uff0c\u8fd9\u5bf9 ISP \u6765\u8bf4\u5e76\u4e0d\u91cd\u8981\u3002<\/p>\n<h4>4.3. \u6536\u4ef6\u4eba\u53d6\u6d88\u8ba2\u9605<\/h4>\n<p>\u8fd9\u610f\u5473\u7740\u60a8\u4e0e\u8ba2\u9605\u8005\u5931\u53bb\u4e86\u8054\u7cfb\u3002 \u4f46\u4e0d\u8981\u4e3a\u6b64\u96be\u8fc7\uff01<\/p>\n<p>\u4eba\u4eec\u503e\u5411\u4e8e\u9000\u8ba2\uff0c\u5e73\u5747\u9000\u8ba2\u7387\u4e3a<a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/what-is-a-good-unsubscribe-rate\/\"> 0.17%<\/a>\u3002 \u8fd9\u662f\u4e0d\u53ef\u907f\u514d\u7684\uff0c\u4f60\u5e94\u8be5\u8ba9\u90e8\u5206\u5ba2\u6237\u79bb\u5f00\u4f60\u3002\u53e6\u4e00\u4e2a\u597d\u6d88\u606f\u662f\uff0c\u53d6\u6d88\u8ba2\u9605\u4e0d\u4f1a\u5f71\u54cd\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\uff01<\/p>\n<h4>4.4. \u6536\u4ef6\u4eba\u5c06\u60a8\u7684\u90ae\u4ef6\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6<\/h4>\n<p>\u8fd9\u4f1a\u635f\u5bb3\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u3002 \u7531\u4e8e\u4ee5\u4e0b\u51e0\u4e2a\u539f\u56e0\uff0c\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u4f1a\u5c06\u60a8\u7684\u90ae\u4ef6\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\uff1a\u4f8b\u5982\uff0c\u5f88\u96be\u53d6\u6d88\u8ba2\u9605\u60a8\u7684\u6d3b\u52a8\uff0c\u6216\u8005\u60a8\u53d1\u9001\u4e86\u4e0e\u5ba2\u6237\u4e0d\u76f8\u5173\u7684\u5185\u5bb9\u3002 \u60a8\u5e94\u8be5\u5c0a\u91cd\u60a8\u7684\u8ba2\u9605\u8005\u5e76\u7ed9\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f\uff0c\u5305\u62ec\u53d6\u6d88\u8ba2\u9605\u60a8\u7684\u6d88\u606f\u7684\u7b80\u5355\u9009\u9879\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/1628634598.png\" alt=\"Attributes of bad sending behavior\" \/><\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u60a8\u9700\u8981\u5411 ISP \u8bc1\u660e\u60a8\u662f\u4e00\u4e2a\u597d\u7684\u53d1\u4ef6\u4eba\uff1b \u5426\u5219\uff0c\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u53ef\u80fd\u4f1a\u5904\u4e8e\u5371\u9669\u4e4b\u4e2d\u3002<\/p>\n<h2 id=\"guide\">\u8425\u9500\u90ae\u4ef6\u4e2d\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u6307\u5357<\/h2>\n<p>\u53d1\u4ef6\u4eba\u58f0\u8a89\u76f4\u63a5\u5f71\u54cd\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u662f\u5426\u4f1a\u5728\u5ba2\u6237\u7684\u6536\u4ef6\u7bb1\u4e2d\u627e\u5230\u5b83\u4eec\u7684\u4f4d\u7f6e\u3002 \u56e0\u6b64\uff0c\u6211\u4eec\u51b3\u5b9a\u4e13\u95e8\u7528\u4e00\u7ae0\u6765\u4ecb\u7ecd\u8fd9\u4e2a\u6982\u5ff5\u3002<\/p>\n<h3>\u4ec0\u4e48\u662f\u53d1\u4ef6\u4eba\u58f0\u8a89\uff1f<\/h3>\n<table class=\" aligncenter\" style=\"width: 99%; border-collapse: collapse; background-color: #f0edf0;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p><em><strong>\u53d1\u4ef6\u4eba\u58f0\u8a89<\/strong>\u662f\u90ae\u7bb1\u63d0\u4f9b\u5546\u7528\u6765\u8861\u91cf\u53d1\u4ef6\u4eba\u90ae\u4ef6\u53ef\u4fe1\u5ea6\u7684\u65b9\u6cd5\u3002 \u7b80\u800c\u8a00\u4e4b\uff0c\u8fd9\u662f\u60a8\u4f5c\u4e3a\u53d1\u4ef6\u4eba\u7684\u72b6\u6001\uff0c\u53d6\u51b3\u4e8e\u8bb8\u591a\u56e0\u7d20\uff0c\u5305\u62ec\u5185\u5bb9\u8d28\u91cf\u3001\u8054\u7cfb\u4eba\u8d28\u91cf\u3001\u6536\u4ef6\u4eba\u53c2\u4e0e\u5ea6\u7b49\u3002<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u53d1\u4ef6\u4eba\u58f0\u8a89\u5305\u542b\u4e09\u4e2a\u7ec4\u6210\u90e8\u5206\uff1aIP \u58f0\u8a89\u3001\u57df\u540d\u58f0\u8a89\u548c\u5185\u5bb9\u58f0\u8a89\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/1628634772.png\" alt=\"Sender reputation\" \/><\/p>\n<p><strong>IP \u58f0\u8a89<\/strong>\u662f\u60a8\u7684\u90ae\u7bb1\u5730\u5740\u6240\u6765\u81ea\u7684 IP \u5730\u5740\u7684\u58f0\u8a89\uff0c\u65e0\u8bba\u60a8\u4ee3\u8868\u54ea\u5bb6\u516c\u53f8\u3002<\/p>\n<p>\u6bcf\u53f0\u8ba1\u7b97\u673a\u6216\u670d\u52a1\u5668\u90fd\u6709\u4e00\u4e2a\u552f\u4e00\u7684\u6807\u8bc6\u5730\u5740\uff0c\u79f0\u4e3a IP \u5730\u5740\u3002 \u56e0\u6b64\uff0c\u5982\u679c\u60a8\u4ece\u7279\u5b9a\u8ba1\u7b97\u673a\u6216\u670d\u52a1\u5668\u53d1\u9001\u90ae\u4ef6\uff0c\u5219\u4f1a\u5c06\u81ea\u5df1\u4e0e\u7279\u5b9a IP \u7ed1\u5b9a\u5728\u4e00\u8d77\u3002 \u5b83\u5141\u8bb8 ISP \u8ddf\u8e2a\u60a8\u7684 IP \u58f0\u8a89\u3002<\/p>\n<p>\u4f5c\u4e3a\u7535\u5b50\u90ae\u4ef6\u53d1\u4ef6\u4eba\uff0c\u60a8\u53ef\u80fd\u62e5\u6709<strong>\u4e13\u7528 IP \u5730\u5740<\/strong>\u6216<strong>\u5171\u4eab IP \u5730\u5740<\/strong>\u3002<\/p>\n<p>\u4e13\u7528 IP \u5730\u5740\u662f\u60a8\u7684 IP \u5730\u5740\uff0c\u60a8\u4e0d\u4e0e\u5176\u4ed6\u4efb\u4f55\u4eba\u5171\u4eab\u7684\u5730\u5740\u3002 \u4f7f\u7528\u4e13\u7528 IP \u5730\u5740\uff0c\u8425\u9500\u90ae\u4ef6\u7684\u9001\u8fbe\u7387\u4ec5\u53d6\u51b3\u4e8e\u4f60\u81ea\u5df1\u7684IP\u3002<br \/>\n\u5171\u4eab IP \u5730\u5740\u610f\u5473\u7740\u591a\u4e2a\u90ae\u4ef6\u53d1\u4ef6\u4eba\u5728\u4e00\u4e2a\u90ae\u4ef6\u670d\u52a1\u5668\u4e2d\u4f7f\u7528\u76f8\u540c\u7684 IP \u5730\u5740\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u90ae\u4ef6\u7684\u9001\u8fbe\u7387\u6210\u4e3a\u4e00\u9879\u5171\u540c\u7684\u8d23\u4efb\u3002<\/p>\n<p>\u57df\u540d\u58f0\u8a89\u662f\u60a8\u7684\u57df\u540d\u7684\u58f0\u8a89\uff0c\u5373\u60a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u7684\u7ec4\u7ec7\u3002\u5373\u4f7f\u60a8\u7684 IP \u5730\u5740\u66f4\u6539\u6216\u60a8\u66f4\u6539\u90ae\u7bb1\u63d0\u4f9b\u5546\uff0c\u57df\u540d\u58f0\u8a89\u4e5f\u4f1a\u8ddf\u968f\u60a8\u7684\u65b0\u54c1\u724c\u3002<\/p>\n<p>\u5185\u5bb9\u58f0\u8a89\u4e0e\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u5185\u5bb9\u7684\u4ef7\u503c\u6709\u5173\u3002 \u5b83\u8861\u91cf\u60a8\u7684\u90ae\u4ef6\u5185\u5bb9\u7684\u76f8\u5173\u6027\u6216\u5783\u573e\u90ae\u4ef6\u7684\u7a0b\u5ea6\u3002<\/p>\n<h3>\u4ec0\u4e48\u662f\u53d1\u4ef6\u4eba\u5206\u6570\uff1f<\/h3>\n<p>\u5c3d\u7ba1\u53d1\u4ef6\u4eba\u5206\u6570\u901a\u5e38\u4e0e\u53d1\u4ef6\u4eba\u4fe1\u8a89\u6df7\u5408\u5728\u4e00\u8d77\uff0c\u4f46\u8fd9\u4e9b\u672f\u8bed\u5e76\u4e0d\u76f8\u540c\u3002<\/p>\n<table class=\" aligncenter\" style=\"width: 99%; border-collapse: collapse; background-color: #f0edf0;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><em><strong>\u53d1\u4ef6\u4eba\u5206\u6570<\/strong>\u662f\u4e00\u4e2a\u4ecb\u4e8e 0 \u5230 100 \u4e4b\u95f4\u7684\u6570\u5b57\uff0c\u7528\u4e8e\u663e\u793a\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u4fe1\u8a89\u8d28\u91cf\u3002 \u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u53cd\u6620\u4e86\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\uff0c\u4f46\u6570\u91cf\u4e0a\u3002 \u53d1\u4ef6\u4eba\u5206\u6570\u901a\u5e38\u6839\u636e 30 \u5929\u7684\u6eda\u52a8\u5e73\u5747\u503c\u8ba1\u7b97\u3002<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>\u4e3a\u4ec0\u4e48\u53d1\u4ef6\u4eba\u5206\u6570\u5f88\u91cd\u8981\uff1f<\/h4>\n<p>\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b9a\u671f\u76d1\u63a7\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u3002<\/p>\n<h4>\u5982\u4f55\u67e5\u770b\u53d1\u4ef6\u4eba\u5206\u6570\uff1f<\/h4>\n<p>\u60a8\u53ef\u4ee5\u5728<a href=\"https:\/\/senderscore.org\/get-your-score\/\">\u6b64\u5904<\/a>\u67e5\u770b\u60a8\u7684\u53d1\u4ef6\u4eba\u5206\u6570\u3002<\/p>\n<p>\u4e00\u65e6\u60a8\u6ce8\u518c\u5e76\u6fc0\u6d3b\u60a8\u7684\u5e10\u6237\uff0c\u60a8\u5c31\u53ef\u4ee5\u8f93\u5165\u60a8\u7684 IP \u5730\u5740\u6216\u57df\u5e76\u88ab\u91cd\u5b9a\u5411\u5230\u62a5\u544a\uff0c\u60a8\u5c06\u5728\u5176\u4e2d\u770b\u5230\u60a8\u7684\u53d1\u4ef6\u4eba\u5206\u6570\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background134.png\" alt=\"Sender score\" \/><\/p>\n<h4>\u53d1\u4ef6\u4eba\u5206\u6570\u6709\u4ec0\u4e48\u610f\u4e49\uff1f<\/h4>\n<p>\u603b\u4f53\u800c\u8a00\uff0c\u60a8\u7684\u53d1\u4ef6\u4eba\u5f97\u5206\u8d8a\u9ad8\uff0c\u60a8\u83b7\u5f97\u8ba2\u9605\u8005\u7684\u673a\u4f1a\u5c31\u8d8a\u5927\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/1628635434.png\" alt=\"Sender score\" \/><\/p>\n<p>\u4f46\u662f\uff0c\u60a8\u5982\u4f55\u5411 ISP \u8bc1\u660e\u60a8\u662f\u4e00\u4e2a\u597d\u7684\u53d1\u4ef6\u4eba\uff1f \u5f53\u7136\u8981\u4f7f\u7528\u90ae\u7bb1\u8eab\u4efd\u8ba4\u8bc1\u3002<\/p>\n<h4>\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8eab\u4efd\u8ba4\u8bc1\uff1f<\/h4>\n<p>\u7535\u5b50\u90ae\u4ef6\u8eab\u4efd\u8ba4\u8bc1\u662f\u4e00\u79cd\u6280\u672f\u65b9\u6cd5\uff0c\u53ef\u8bc1\u660e\u60a8\u53d1\u9001\u7684\u90ae\u4ef6\u5c5e\u4e8e\u60a8\uff0c\u6ca1\u6709\u4eba\u4ee3\u8868\u60a8\u53d1\u9001\u90ae\u4ef6\u3002<\/p>\n<p>\u26a0\ufe0f\u60a8\u5e94\u8be5\u4f7f\u7528\u90ae\u7bb1\u8eab\u4efd\u8ba4\u8bc1\u5c06\u81ea\u5df1\u4e0e\u53ef\u80fd\u4ee5\u60a8\u7684\u54c1\u724c\u540d\u79f0\u53d1\u9001\u90ae\u4ef6\u7684\u5783\u573e\u90ae\u4ef6\u53d1\u9001\u4eba\u533a\u5206\u5f00\u6765\u3002\u8fd9\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u58f0\u8a89\u548c\u4e1a\u52a1\u4ea7\u751f\u4e0d\u5229\u5f71\u54cd\u26a0\ufe0f<\/p>\n<h4>\u7535\u5b50\u90ae\u4ef6\u8eab\u4efd\u8ba4\u8bc1\u6807\u51c6<\/h4>\n<p>\u7535\u5b50\u90ae\u4ef6\u8eab\u4efd\u8ba4\u8bc1\u4f9d\u8d56\u4e8e\u4e09\u4e2a\u6807\u51c6\uff1aSPF\u3001DKIM \u548c DMARC\uff1a<\/p>\n<p>\u2714 SPF\uff08\u53d1\u4ef6\u4eba\u7b56\u7565\u6846\u67b6\uff09\u662f\u4e00\u79cd\u7535\u5b50\u90ae\u7bb1\u8eab\u4efd\u9a8c\u8bc1\u534f\u8bae\uff0c\u5141\u8bb8\u60a8\u5b9a\u4e49\u54ea\u4e9b IP \u5730\u5740\u53ef\u4ee5\u4ee3\u8868\u60a8\u7684\u57df\u540d\u53d1\u9001\u90ae\u4ef6\u3002\u5982\u679c\u4ee3\u8868\u60a8\u53d1\u9001\u7684 IP \u5730\u5740\u5217\u5728 SPF \u8bb0\u5f55\u4e2d\uff0c\u5219\u90ae\u4ef6\u901a\u8fc7 SPF \u8eab\u4efd\u9a8c\u8bc1\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n<p>\u2714 DKIM\uff08\u57df\u5bc6\u94a5\u8bc6\u522b\u90ae\u4ef6\uff09\u63d0\u4f9b\u52a0\u5bc6\u5bc6\u94a5\u548c\u6570\u5b57\u7b7e\u540d\uff0c\u7528\u4e8e\u9a8c\u8bc1\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5728\u5230\u8fbe\u5ba2\u6237\u6536\u4ef6\u7bb1\u7684\u9014\u4e2d\u672a\u88ab\u7b2c\u4e09\u65b9\u66f4\u6539\u3002<\/p>\n<p>\u2714 DMARC\uff08\u57fa\u4e8e\u57df\u540d\u7684\u6d88\u606f\u8eab\u4efd\u9a8c\u8bc1\u3001\u62a5\u544a\u548c\u4e00\u81f4\u6027\uff09\u5c06 SPF \u548c DKIM \u8eab\u4efd\u9a8c\u8bc1\u673a\u5236\u6574\u5408\u5230\u4e00\u4e2a\u901a\u7528\u6846\u67b6\u4e2d\uff0c\u5e76\u5b9a\u4e49\u4e86\u6536\u4ef6\u4eba\u7684\u90ae\u4ef6\u670d\u52a1\u5668\u5728\u672a\u901a\u8fc7\u8eab\u4efd\u9a8c\u8bc1\u68c0\u67e5\u65f6\u5e94\u5982\u4f55\u5904\u7406\u4f20\u5165\u7684\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u4ece\u4e0b\u5217\u4e09\u79cd\u7ed3\u679c\u4e2d\u8fdb\u884c\u9009\u62e9\uff1a<\/p>\n<p>p=none\uff1a\u5982\u679c\u60a8\u5c06 DMARC \u7b56\u7565\u8bbe\u7f6e\u4e3a p=none\uff0c\u5219\u5982\u679c\u60a8\u7684\u90ae\u7bb1\u672a\u901a\u8fc7\u8eab\u4efd\u9a8c\u8bc1\uff0c\u90ae\u7bb1\u63d0\u4f9b\u5546\u5c06\u4e0d\u4f1a\u91c7\u53d6\u4efb\u4f55\u63aa\u65bd\u3002<br \/>\np=quarantine\uff1a\u5c06\u60a8\u7684\u653f\u7b56\u8bbe\u7f6e\u4e3a p=quarantine \u610f\u5473\u7740\u672a\u901a\u8fc7\u8eab\u4efd\u9a8c\u8bc1\u7684\u7535\u5b50\u90ae\u4ef6\u5e94\u7531\u90ae\u7bb1\u63d0\u4f9b\u5546\u4ee5\u53ef\u7591\u90ae\u4ef6\u5904\u7406\uff0c\u5e76\u53ef\u80fd\u88ab\u53d1\u9001\u5230\u5783\u573e\u90ae\u4ef6\u6216\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u3002<br \/>\np=reject\uff1a\u6b64\u7b56\u7565\u8868\u793a\u60a8\u5e0c\u671b\u90ae\u7bb1\u63d0\u4f9b\u5546\u62d2\u7edd\u548c\u963b\u6b62\u6240\u6709\u672a\u901a\u8fc7 DMARC \u8eab\u4efd\u9a8c\u8bc1\u7684\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p>\u5904\u7406\u6240\u6709\u8fd9\u4e9b\u6807\u51c6\u4f3c\u4e4e\u6bd4\u8f83\u96be\uff0c\u4f46\u5b9e\u9645\u4e0a\uff0c\u5982\u679c\u60a8\u4f9d\u8d56\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u6765\u4e3a\u60a8\u8fdb\u884c\u7535\u5b50\u90ae\u4ef6\u8eab\u4efd\u9a8c\u8bc1\uff0c\u5219\u5e76\u975e\u5982\u6b64\u3002\u6b64\u7c7b\u670d\u52a1\u5305\u62ec <a href=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/5046138\/SocketLabs%20Best%20Practices%20Guidelines%20for%20Authentication.pdf\">SocketLabs<\/a>\u3001<a href=\"https:\/\/sendpulse.com\/knowledge-base\/email-service\/additional\/email-authentication\">Sendpulse<\/a>\u3001<a href=\"https:\/\/kingmailer.co\/\">Kingmailer<\/a> \u7b49\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/image7.png\" alt=\"Email authentication\" \/><\/p>\n<h2 id=\"check\">\u90ae\u4ef6\u9001\u8fbe\u7387\u68c0\u67e5<\/h2>\n<p>\u68c0\u67e5\u60a8\u7684\u90ae\u4ef6\u662f\u5426\u5230\u8fbe\u60a8\u7684\u5ba2\u6237\u6536\u4ef6\u7bb1\uff0c\u5c06\u4e3a\u60a8\u63d0\u4f9b\u5fc5\u8981\u7684\u8861\u91cf\u6807\u51c6\uff0c\u4ee5\u4e86\u89e3\u5982\u4f55\u9632\u6b62\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u3002<\/p>\n<p>\u6211\u4eec\u5efa\u8bae\u6bcf\u5b63\u5ea6\u6267\u884c\u4e00\u6b21\u90ae\u4ef6\u9001\u8fbe\u7387\u68c0\u67e5\uff0c\u8fd9\u6837\u624d\u80fd\u4fdd\u6301\u4f60\u7684\u5ba2\u6237\u5f00\u53d1\u90ae\u4ef6\u957f\u671f\u5904\u5728\u5065\u5eb7\u72b6\u6001\u3002\u540c\u65f6\uff0c\u5b83\u53ef\u4ee5\u66b4\u9732\u4e00\u4e9b\u9700\u8981\u7acb\u5373\u5904\u7406\u7684\u95ee\u9898\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u8fc7\u9ad8\u7684\u90ae\u4ef6\u9000\u56de\u7387<\/li>\n<li>\u5783\u573e\u90ae\u4ef6\u7387\u8fc7\u9ad8<\/li>\n<li>\u8bb8\u591a\u672a\u6253\u5f00\u7684\u90ae\u4ef6<\/li>\n<li>\u7535\u5b50\u90ae\u7bb1\u5217\u8868\u7684\u8d28\u91cf\u95ee\u9898\u7b49\u7b49<\/li>\n<\/ul>\n<h4>\u5982\u4f55\u505a\u90ae\u4ef6\u9001\u8fbe\u7387\u68c0\u67e5\uff1f<\/h4>\n<p>\u60a8\u53ef\u4ee5\u6309\u4e0b\u5217\u6b65\u9aa4\u8fdb\u884c\u64cd\u4f5c\uff1a<\/p>\n<ul>\n<li>\u5b89\u5168\u6027 &#8211; \u60a8\u7684\u90ae\u7bb1\u8bbe\u7f6e\u548c\u8eab\u4efd\u9a8c\u8bc1\u3002<\/li>\n<li>\u58f0\u8a89 &#8211; \u60a8\u5982\u4f55\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff08\u9000\u56de\u90ae\u4ef6\u3001\u5783\u573e\u90ae\u4ef6\u6295\u8bc9\u7b49\uff09\u3002<\/li>\n<li>\u9001\u8fbe\u7387 &#8211; \u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u53bb\u5411\uff1a\u4e3b\u8981\u6536\u4ef6\u7bb1\u3001\u4fc3\u9500\u6807\u8bb0\u90ae\u4ef6\u6216\u5783\u573e\u90ae\u4ef6\u3002<\/li>\n<li>\u90ae\u4ef6\u5185\u5bb9\u8d28\u91cf &#8211; \u60a8\u7684\u90ae\u4ef6\u7684\u8868\u73b0\u5982\u4f55\uff1a\u5b83\u4eec\u662f\u88ab\u6253\u5f00\u3001\u88ab\u70b9\u51fb\u8fd8\u662f\u88ab\u5ffd\u7565\u3002<\/li>\n<\/ul>\n<p>\u4e0b\u9762\u6211\u770b\u4e00\u4e0b\u5177\u4f53\u6b65\u9aa4\u3002<\/p>\n<ol>\n<li><strong>\u53d1\u9001\u4e00\u5c01\u6d4b\u8bd5\u90ae\u4ef6<\/strong><\/li>\n<\/ol>\n<p>\u68c0\u67e5\u60a8\u7684\u90ae\u7bb1\u670d\u52a1\u63d0\u4f9b\u5546\u5e76\u53d1\u9001\u6d4b\u8bd5\u90ae\u4ef6\uff0c\u4ee5\u67e5\u770b\u5b83\u662f\u5426\u88ab\u8fdb\u5165\u6536\u4ef6\u7bb1\u3001\u4fc3\u9500\u6807\u8bb0\u90ae\u4ef6\u6216\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\u3002 \u5982\u679c\u60a8\u4f7f\u7528\u7684\u662f\u90ae\u4ef6\u8425\u9500\u5de5\u5177\uff0c\u8fd9\u5e76\u4e0d\u96be\u3002 \u4f8b\u5982\uff0c\u5728 Snov.io<a href=\"https:\/\/snovio.cn\/email-drip-campaigns\">\u81ea\u52a8\u5316\u90ae\u4ef6\u8425\u9500<\/a>\u4e2d\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u5728\u521b\u5efa\u90ae\u4ef6\u540e\u53d1\u9001\u6d4b\u8bd5\u90ae\u4ef6\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background135.png\" alt=\"Send a test email\" \/><\/p>\n<p>\u6536\u5230\u6d4b\u8bd5\u90ae\u4ef6\u540e\uff0c\u70b9\u51fb\u201cShow Original\u201d\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background136.png\" alt=\"Send a test email\" \/><\/p>\n<p>\u60a8\u5c06\u83b7\u5f97\u4e00\u4efd\u68c0\u67e5\u62a5\u544a\uff0c\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u67e5\u770b\u6709\u5173 SPF\u3001DKIM \u548c DMARC \u7684\u4fe1\u606f\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background137.png\" alt=\"Send a test email\" \/><\/p>\n<p>\u5982\u60a8\u6240\u89c1\uff0c\u6b64\u90ae\u4ef6\u5df2\u901a\u8fc7\u8eab\u4efd\u9a8c\u8bc1\u5e76\u8fdb\u5165\u6536\u4ef6\u7bb1\u3002<\/p>\n<p><strong>2. \u68c0\u67e5\u4f60\u7684\u4ee3\u7801<\/strong><\/p>\n<p>\u901a\u8fc7\u68c0\u67e5\u60a8\u6536\u5230\u7684\u6d4b\u8bd5\u90ae\u4ef6\u4e2d\u7684\u4ee3\u7801\uff0c\u60a8\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u5206\u6790\u60a8\u7684\u90ae\u4ef6\u662f\u5426\u5b58\u5728\u4efb\u4f55\u5371\u9669\u4fe1\u53f7\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background138.png\" alt=\"Check your code\" \/><\/p>\n<p>\u5c06\u6b64\u4ee3\u7801\u590d\u5236\u5230\u5176\u4e2d\u4e00\u79cd\u90ae\u4ef6\u5230\u8fbe\u7387\u68c0\u6d4b\u5de5\u5177\u4e2d\u8fdb\u884c\u5206\u6790\uff0c\u4f8b\u5982\u4f7f\u7528<a href=\"https:\/\/mxtoolbox.com\/EmailHeaders.aspx\">Mxtoolbox Email Header Analyzer<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background139.png\" alt=\"Check your code\" \/><\/p>\n<p>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u53e6\u4e00\u4e2a\u8425\u9500\u90ae\u4ef6\u9001\u8fbe\u7387\u6d4b\u8bd5\u5de5\u5177 \u2014 <a href=\"https:\/\/www.mail-tester.com\/\">MailTester<\/a> \u68c0\u67e5\u60a8\u7684\u90ae\u4ef6\u3002 \u5b83\u5c06\u8be6\u7ec6\u5206\u6790\u5b83\uff08\u53ea\u9700\u5355\u51fb\u4e0b\u62c9\u83dc\u5355\uff09\u5e76\u63d0\u51fa\u6539\u8fdb\u7684\u5efa\u8bae\u3002<\/p>\n<p><strong>3. \u68c0\u67e5\u9ed1\u540d\u5355<\/strong><\/p>\n<p>\u53d1\u73b0\u81ea\u5df1\u5728\u9ed1\u540d\u5355\u4e0a\u662f\u5f88\u9ebb\u70e6\u7684\u4e8b\uff0c\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u7ed9\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u5e26\u6765\u5de8\u5927\u7684\u8d1f\u9762\u8425\u9500\u3002 \u56e0\u6b64\uff0c\u4e0d\u8981\u5fd8\u8bb0\u5728 <a href=\"https:\/\/mxtoolbox.com\/SuperTool.aspx?action=blacklist%3asnov.io&amp;run=toolpage\">Mxtoolbox<\/a> \u7684\u5e2e\u52a9\u4e0b\u4e0d\u65f6\u68c0\u67e5\u60a8\u662f\u5426\u4e0a\u4e86\u9ed1\u540d\u5355\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background141.png\" alt=\"Check for blacklisting\" \/><\/p>\n<p>\u4e0a\u56fe\u663e\u793aSnov.io\u7684\u57df\u540d\u8868\u73b0\u826f\u597d\u3002\ud83d\ude42<\/p>\n<p>4. \u8bc4\u4f30\u4f60\u7684\u53d1\u4ef6\u4eba\u5206\u6570<\/p>\n<p>\u5982\u524d\u4e00\u7ae0\u6240\u8ff0\uff0c\u53d1\u4ef6\u4eba\u5206\u6570\u662f\u60a8\u7684\u53d1\u4ef6\u4eba\u58f0\u8a89\u7684\u6570\u636e\u53cd\u6620\uff0c\u5e76\u8868\u9762\u4e00\u5207\u6b63\u5e38\u3002 \u8bf7\u8bb0\u4f4f\u5b9a\u671f\u68c0\u67e5\u60a8\u7684\u53d1\u4ef6\u4eba\u8bc4\u5206\uff08\u81f3\u5c11\u6bcf\u5b63\u5ea6\u4e00\u6b21\uff09\u5e76\u52aa\u529b\u6539\u8fdb\u3002<\/p>\n<p>5. \u7528\u7535\u5b50\u90ae\u4ef6\u8ddf\u8e2a\u5668\u8ffd\u8e2a\u5ba2\u6237\u7684\u884c\u4e3a<\/p>\n<p>\u76d1\u63a7\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u7684\u6267\u884c\u60c5\u51b5\u5f88\u91cd\u8981\uff0c\u4f46\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u62e5\u6709\u4f17\u591a\u7528\u6237\u7684\u4f01\u4e1a\u65e0\u6cd5\u624b\u52a8\u6267\u884c\u6b64\u64cd\u4f5c\u3002 \u4ed6\u4eec\u4f9d\u9760\u90ae\u4ef6\u81ea\u52a8\u5316\u5de5\u5177\u6765\u5e2e\u52a9\u4ed6\u4eec\u67e5\u770b\u7edf\u8ba1\u4fe1\u606f\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u6536\u4ef6\u4eba\u5728\u60a8\u7684 Gmail \u4e2d\u9605\u8bfb\u4e86\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\uff0cSnov.io \u7535\u5b50\u90ae\u4ef6\u8ddf\u8e2a\u5668\u4f1a\u663e\u793a\u4ee5\u4e0b\u6807\u7b7e\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background143.png\" alt=\"Track your customer\u2019s behavior with your emails\" \/><\/p>\n<h2 id=\"ways\">\u63d0\u9ad8\u5916\u8d38\u90ae\u4ef6\u9001\u8fbe\u7387\u7684\u65b9\u6cd5<\/h2>\n<p>\u4e0a\u9762\u7684\u5185\u5bb9\u4fe1\u606f\u91cf\u5f88\u5927\u5427\uff1f\u8fd8\u6ca1\u5b8c\u3002<\/p>\n<p>\u6211\u4eec\u5c06\u4ecb\u7ecd13\u79cd\u63d0\u9ad8\u90ae\u4ef6\u8425\u9500\u9001\u8fbe\u7387\u7684\u65b9\u6cd5\u3002<\/p>\n<h3>1.\u9884\u70ed\u90ae\u7bb1\u8d26\u6237<\/h3>\n<p>\u9884\u70ed\u60a8\u7684\u90ae\u7bb1\u5e10\u6237\u662f\u90ae\u4ef6\u8425\u9500\u4e2d\u5fc5\u4e0d\u53ef\u5c11\u7684\u4e00\u6b65\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u907f\u514d\u88ab\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u3002\u6838\u5fc3\u95ee\u9898\u662f\u786e\u4fdd\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5c3d\u53ef\u80fd\u5408\u6cd5\u548c\u4eba\u6027\u5316\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6253\u7b97\u4f7f\u7528\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u53d1\u9001\u90ae\u4ef6\uff0c\u8bf7\u4e8b\u5148\u9884\u70ed\u60a8\u7684\u90ae\u7bb1\u5e10\u6237\u3002\u901a\u8fc7\u6dfb\u52a0\u4e2a\u4eba\u8d44\u6599\u56fe\u7247\u548c\u7535\u5b50\u90ae\u4ef6\u7b7e\u540d\u5f00\u59cb\u7535\u5b50\u90ae\u4ef6\u5e10\u6237\u4e2a\u6027\u5316\u3002\u6b64\u5916\uff0c\u4f7f\u7528\u6b64\u90ae\u7bb1\u5e10\u6237\u6ce8\u518c\u793e\u4ea4\u5a92\u4f53\u548c\u5176\u4ed6\u5e73\u53f0\u5e76\u52a0\u5165\u4e00\u4e9b\u90ae\u4ef6\u5217\u8868\u3002<\/p>\n<p>\u4e0d\u8981\u6025\u4e8e\u7ed9\u4f60\u4e0d\u8ba4\u8bc6\u7684\u4eba\u53d1\u90ae\u4ef6\u3002\u53d1\u90ae\u4ef6\u7ed9\u670b\u53cb\u6216\u5546\u4e1a\u4f19\u4f34\uff0c\u8bf7\u4ed6\u4eec\u56de\u590d\u60a8\u7684\u6d88\u606f\u3002\u56de\u5e94\u4ed6\u4eec\u7684\u7b54\u590d\u3002 \u53ea\u9700\u786e\u4fdd\u60a8\u7684\u90ae\u4ef6\u770b\u8d77\u6765\u4e0d\u76f8\u4f3c\u5e76\u4e14\u6ca1\u6709\u5783\u573e\u90ae\u4ef6\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/1628679825.png\" alt=\"Warm-up your email account\" \/><\/p>\n<h3>2.\u4e0d\u8981\u8d2d\u4e70\u5ba2\u6237\u90ae\u7bb1\u5217\u8868<\/h3>\n<p>\u5982\u679c\u60a8\u8ba4\u4e3a\u8d2d\u4e70\u7535\u5b50\u90ae\u7bb1\u5217\u8868\u4f1a\u7ed9\u60a8\u5e26\u6765\u8bb8\u591a\u6536\u4ef6\u4eba\uff0c\u90a3\u4e48\u8fd9\u91cc\u6211\u8981\u7ed9\u4f60\u6cfc\u51b7\u6c34\u3002\u8fd9\u4e9b\u5ba2\u6237\u90ae\u7bb1\u5730\u5740\u7684\u8d28\u91cf\u4e0d\u4f1a\u5f88\u597d\uff0c\u5b83\u4eec\u5f88\u53ef\u80fd\u4f1a\u5e26\u6765\u5927\u91cf\u5783\u573e\u90ae\u4ef6\u9000\u56de\u3002<\/p>\n<h3>3.\u63d0\u4f9b\u90ae\u4ef6\u9000\u8ba2\u9009\u9879<\/h3>\n<p>\u8ba9\u6536\u4ef6\u4eba\u6709\u9009\u62e9\u80fd\u591f\u9000\u8ba2\u4f60\u7684\u90ae\u4ef6\u6bd4\u4ee5\u540e\u9020\u6210\u7cdf\u7cd5\u7684\u90ae\u4ef6\u9001\u8fbe\u7387\u8981\u597d\u5f97\u591a\u3002 \u4f60\u9700\u8981\u4e00\u4efd\u9ad8\u8d28\u91cf\u5ba2\u6237\u6e05\u5355\uff0c\u8bb0\u5f97\u5417\uff1f \u6240\u4ee5\uff0c\u7ed9\u4f60\u7684\u6536\u4ef6\u4eba\u4e00\u4e2a\u660e\u786e\u7684\u9000\u8ba2\u9009\u9879\u3002\u8fd9\u662f\u660e\u667a\u7684\u9009\u62e9\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6839\u636e CAN-SPAM \u6cd5\u6848\uff08\u60a8\u5e94\u8be5\u9075\u5b88\uff09\uff0c\u6bcf\u5c01\u90ae\u4ef6\u4e2d\u90fd\u5fc5\u987b\u6709\u4e00\u4e2a\u9000\u8ba2\u94fe\u63a5\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background145.png\" alt=\"Give explicit options to unsubscribe\" \/><\/p>\n<h3>4. \u7ec6\u5206\u4f60\u7684\u6536\u4ef6\u4eba\u7c7b\u578b<\/h3>\n<p>\u5ba2\u6237\u7ec6\u5206\u662f\u8981\u9075\u5faa\u7684\u6700\u4f73\u90ae\u4ef6\u8425\u9500\u65b9\u6cd5\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5c06\u60a8\u7684\u6253\u5f00\u7387\u63d0\u9ad8 39%\u3002 \u5efa\u7acb\u5ba2\u6237\u90ae\u7bb1\u5217\u8868\u540e\uff0c\u8bf7\u6839\u636e\u6f5c\u5728\u5ba2\u6237\u7684\u7c7b\u578b\u5bf9\u5176\u8fdb\u884c\u5206\u7c7b\u3002 \u8fd9\u5c06\u5e2e\u52a9\u60a8\u4ec5\u5411\u4ed6\u4eec\u53d1\u9001\u4e0e\u4ed6\u4eec\u7684\u9700\u6c42\u76f8\u5173\u7684\u90ae\u4ef6\u3002\u6211\u77e5\u9053\u6709\u4e0d\u5c11\u5916\u8d38\u4e1a\u52a1\u5458\u5f88\u5173\u6ce8\u6bcf\u5929\u80fd\u53d1\u9001\u591a\u5c11\u5c01\u5f00\u53d1\u4fe1\uff0c\u6700\u597d\u662f\u8d8a\u591a\u8d8a\u597d\uff0c\u51e0\u4e07\uff0c\u751a\u81f3\u51e0\u5341\u4e07\u3002\u5f88\u660e\u663e\uff0c\u8fd9\u79cd\u6d77\u91cf\u7684<a href=\"https:\/\/snovio.cn\/email-drip-campaigns\">\u90ae\u4ef6\u7fa4\u53d1<\/a>\u5b8c\u5168\u4e0d\u7b26\u5408\u4efb\u4f55\u6709\u6548\u7684\u5ba2\u6237\u5f00\u53d1\u7b56\u7565\u3002\u6ca1\u6709\u505a\u597d\u5ba2\u6237\u753b\u50cf\u548c\u5ba2\u6237\u7ec6\u5206\uff0c\u53d1\u518d\u591a\u7684\u5916\u8d38\u5f00\u53d1\u4fe1\u4e5f\u4e0d\u4f1a\u6709\u597d\u7684\u7ed3\u679c\u3002\u76f8\u53cd\uff0c\u5f53\u4f60\u505a\u597d\u5ba2\u6237\u753b\u50cf\u548c\u7ec6\u5206\uff0c\u51e0\u767e\u5c01\u7684\u90ae\u4ef6\u5c31\u53ef\u4ee5\u5e26\u6765\u591a\u4e2a\u8be2\u76d8\u8f6c\u5316\u3002<\/p>\n<h3>5. \u5916\u8d38\u5f00\u53d1\u4fe1\u5185\u5bb9\u4e2a\u6027\u5316<\/h3>\n<p>\u9664\u4e86\u5c06\u6536\u4ef6\u4eba\u7ec6\u5206\uff0c\u4f60\u8fd8\u5e94\u8be5\u628a\u4f60\u7684\u5916\u8d38\u5f00\u53d1\u4fe1\u505a\u4e2a\u6027\u5316\u7f16\u8f91\u5904\u7406\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u6307\u8981\u5728\u5f00\u53d1\u4fe1\u4e2d\u79f0\u547c\u5ba2\u6237\u7684\u540d\u5b57\u3002 \u4e2a\u6027\u5316\u8868\u660e\u60a8\u5173\u5fc3\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5e76\u51c6\u5907\u597d\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f\u3002\u60a8\u53ef\u80fd\u4f1a\u5728\u5f00\u53d1\u4fe1\u4e2d\u63d0\u5230\u5ba2\u6237\u7684\u884c\u4e1a\u3001\u516c\u53f8\u540d\u79f0\u3001\u804c\u4f4d\u3001\u6f5c\u5728\u9700\u6c42\u7b49\u3002\u8fd9\u80fd\u591f\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\u7684\u597d\u611f\u3002<\/p>\n<h3>6. \u8ddf\u8fdb\u53d1\u9001\u90ae\u4ef6\u7ed9\u672a\u56de\u590d\u8425\u9500\u90ae\u4ef6\u7684\u6536\u4ef6\u4eba<\/h3>\n<p>\u5916\u8d38\u5f00\u53d1\u4fe1\u53d1\u9001\u4e00\u5b9a\u4f1a\u6709\u4e0d\u56de\u590d\u4f60\u7684\u5ba2\u6237\u3002 \u4e0d\u8981\u653e\u5f03\uff0c\u60a8\u5e94\u8be5\u5728\u6bcf\u4e2a\u90ae\u4ef6\u8425\u9500\u5f53\u4e2d\u8ddf\u8fdb4\u5c01\u90ae\u4ef6\uff0c\u4ee5\u5438\u5f15\u4ed6\u4eec\u5bf9\u60a8\u516c\u53f8\u7684\u5173\u6ce8\u3002 \u8bd5\u7740\u4f7f\u7528\u90a3\u4e9b\u80fd\u5438\u5f15\u5ba2\u6237\u773c\u7403\u7684<a href=\"https:\/\/snovio.cn\/blog\/how-to-improve-email-open-rate-via-power-words\/\">Power Words<\/a>\u5427\u3002<\/p>\n<h3>7. \u9a8c\u8bc1\u4f60\u7684\u90ae\u4ef6\u8425\u9500\u5f53\u4e2d\u7684\u5ba2\u6237\u90ae\u7bb1<\/h3>\n<p>\u6211\u8fd8\u5efa\u8bae\u4e0d\u65f6\u5bf9\u60a8\u7684\u76ee\u6807\u5ba2\u6237\u90ae\u7bb1\u5217\u8868\u8fdb\u884c\u6e05\u6d17\uff0c\u5e76\u5220\u9664\u672a\u56de\u590d\u60a8\u7684\u90ae\u4ef6\u548c\u8ddf\u8fdb\u90ae\u4ef6\u7684\u6536\u4ef6\u4eba\u3002 \u5e76\u4e14\u4e0d\u8981\u5fd8\u8bb0\u90ae\u7bb1\u9a8c\u8bc1\uff1a\u5b9a\u671f\u6267\u884c\u6b64\u64cd\u4f5c\u4ee5\u907f\u514d\u4fdd\u7559\u53ef\u80fd\u7ed9\u60a8\u5e26\u6765\u610f\u5916\u9000\u56de\u7684\u65e0\u6548\u90ae\u7bb1\u5730\u5740\u3002<\/p>\n<h3>8. \u8425\u9500\u90ae\u4ef6\u5185\u5bb9\u4fdd\u6301\u5145\u5b9e<\/h3>\n<p>\u8425\u9500\u90ae\u4ef6\u7684\u5230\u8fbe\u7387\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u90ae\u4ef6\u7684\u5185\u5bb9\u8d28\u91cf\u3002\u5927\u7ea6<a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\"> 69% \u7684\u90ae\u4ef6<\/a>\u4ec5\u6839\u636e\u90ae\u4ef6\u6807\u9898\u5c31\u88ab\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u3002 \u56e0\u6b64\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u6807\u9898\u4e0d\u662f\u5168\u90e8\u5927\u5199\uff0c\u5e76\u4e14\u5176\u4e2d\u6ca1\u6709\u4efb\u4f55\u5783\u573e\u8bcd\u6c47\u3002\u90ae\u4ef6\u6b63\u6587\u5c3d\u91cf\u4fdd\u630160:40\u7684\u6587\u5b57\u56fe\u7247\u6bd4\u4f8b\uff0c\u4e0d\u8981\u6dfb\u52a0\u592a\u591a\u94fe\u63a5\uff0c\u907f\u514d\u4f7f\u7528\u5783\u573e\u90ae\u4ef6\u89e6\u53d1\u8bcd\u3002<\/p>\n<h3>9.\u00a0\u90ae\u4ef6\u505a\u79fb\u52a8\u7aef\u4f18\u5316\u5904\u7406<\/h3>\n<p>\u76ee\u524d\u5168\u7403\u7ea6\u6709 64 \u4ebf\u667a\u80fd\u624b\u673a\u7528\u6237\uff0c\u79fb\u52a8\u7528\u6237\u6570\u91cf\u5c06\u9010\u5e74\u589e\u52a0\u3002\u56e0\u6b64\uff0c\u8bf7\u4e0d\u8981\u5ffd\u89c6\u79fb\u52a8\u7aef\u4f18\u5316\uff01<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2021\/08\/Background146.png\" alt=\"Number of smartphone subscriptions worldwide\" \/><\/p>\n<h3>10. \u8bbe\u7f6e\u90ae\u4ef6\u8eab\u4efd\u8ba4\u8bc1<\/h3>\n<p>\u907f\u514d\u4efb\u4f55\u7b2c\u4e09\u65b9\u6076\u610f\u64cd\u4f5c\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5e10\u6237\u3002 \u8bf7\u8bb0\u4f4f\u5728 SPF\u3001DKIM \u548c DMARC \u6807\u51c6\u4e2d\u8bbe\u7f6e\u90ae\u4ef6\u8eab\u4efd\u9a8c\u8bc1\uff0c\u4ee5\u8bc1\u660e\u60a8\u662f\u771f\u5b9e\u4e14\u5408\u6cd5\u7684\u53d1\u4ef6\u4eba\u3002<\/p>\n<h3>11. \u8bbe\u7f6e\u81ea\u5b9a\u4e49\u57df\u540d\u8ddf\u8e2a<\/h3>\n<p>\u5982\u679c\u60a8\u4f7f\u7528\u7684\u90ae\u4ef6\u8425\u9500\u5de5\u5177\u53d1\u9001\u5916\u8d38\u5f00\u53d1\u4fe1\uff0c\u90a3\u4e48\u60a8\u5c06\u4f7f\u7528\u5176\u81ea\u5b9a\u4e49\u57df\u540d\u53d1\u9001\u8425\u9500\u90ae\u4ef6\u3002\u5982\u679c\u770b\u5230\u60a8\u62e5\u6709\u81ea\u5b9a\u4e49\u57df\u540d\u4f46\u7ee7\u7eed\u4ece\u53e6\u4e00\u4e2a\u57df\u540d\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0cGoogle\u4f1a\u4ea7\u751f\u6000\u7591\u4f60\u5728\u53d1\u9001\u5783\u573e\u90ae\u4ef6\u3002<\/p>\n<p>\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u901a\u5e38\u628a\u540c\u4e00\u57df\u540d\u4e0b\u7684\u53d1\u4ef6\u90ae\u7bb1\u5206\u4e3a\u4e00\u7ec4\u3002\u5982\u679c\u60a8\u7684\u7fa4\u7ec4\u4e2d\u6709\u5783\u573e\u90ae\u4ef6\u53d1\u9001\u8005\uff0c\u4ed6\u4eec\u7684\u4e0d\u826f\u90ae\u4ef6\u53d1\u9001\u884c\u4e3a\u53ef\u80fd\u4f1a\u635f\u5bb3\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u9001\u8fbe\u7387\uff0c\u56e0\u4e3a\u60a8\u7684\u884c\u4e3a\u4e5f\u4f1a\u4e0e\u5783\u573e\u90ae\u4ef6\u76f8\u5173\u8054\u3002<\/p>\n<p>\u8bbe\u7f6e\u60a8\u7684\u81ea\u5b9a\u4e49\u8ddf\u8e2a\u57df\u540d\uff0c\u4f7f\u60a8\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u94fe\u63a5\u6307\u5411\u60a8\u7684\u4e2a\u4eba\u57df\u540d\uff0c\u80fd\u591f\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n<p>\u5982\u679c\u60a8\u662f Snov.io \u7528\u6237\uff0c\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u8ddf\u8e2a\u57df\u540d\u4e00\u70b9\u4e5f\u4e0d\u56f0\u96be\uff1a\u53ea\u9700\u9075\u5faa\u6b64<a href=\"https:\/\/snovio.cn\/knowledgebase\/how-to-set-up-your-custom-tracking-domain\/\">\u7b80\u8981\u6307\u5357<\/a>\u5373\u53ef\u3002<\/p>\n<h3>12. \u4e13\u5c5eIP\u6709\u4f18\u5148\u6743<\/h3>\n<p>\u5982\u679c\u60a8\u53d1\u9001\u7684\u8425\u9500\u90ae\u4ef6\u4e0d\u591a\uff0c\u5219\u65e0\u9700\u4fdd\u8bc1\u4e13\u7528 IP \u5730\u5740\u3002 \u4f46\u662f\u5bf9\u4e8e\u5927\u53d1\u4ef6\u4eba\u6765\u8bf4\uff0c\u4f7f\u7528\u5171\u4eab IP \u5bf9\u8425\u9500\u90ae\u4ef6\u7684\u5230\u8fbe\u7387\u53ef\u80fd\u98ce\u9669\u592a\u5927\u3002<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u5916\u8d38\u4eba\u90fd\u5f88\u5728\u610f\u90ae\u4ef6\u80fd\u5426\u9001\u8fbe\u5ba2\u6237\u6536\u4ef6\u7bb1\uff0c\u800c\u4e0d\u88ab\u5f52\u7c7b\u4e3a\u5783\u573e\u90ae\u4ef6\u3002\u5f71\u54cd\u8fd9\u4e2a\u7684\u56e0\u7d20\u6709\u5f88\u591a\uff0c\u6bd4\u5982\u5b89\u5168\u6027\u3001\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u8425\u9500\u5185\u5bb9\u548c\u53d1\u4ef6\u4eba\u58f0\u8a89\u3002\u6211\u4eec\u5df2\u7ecf\u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u4efd\u5b8c\u6574\u6307\u5357\uff0c\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u60a8\u60f3\u81ea\u52a8\u53d1\u9001\u5f00\u53d1\u4fe1\uff0c\u90a3\u4e48\u9009\u62e9\u7684\u5de5\u5177\u4e5f\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>Snov.io\u7684\u81ea\u52a8\u5316<a href=\"https:\/\/snovio.cn\/email-drip-campaigns\">\u90ae\u4ef6\u8425\u9500\u5e73\u53f0<\/a>\u503c\u5f97\u60a8\u7684\u4fe1\u8d56\u3002 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