{"id":8214,"date":"2021-08-25T05:45:26","date_gmt":"2021-08-25T02:45:26","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=8214"},"modified":"2023-03-06T10:47:43","modified_gmt":"2023-03-06T07:47:43","slug":"b2b-seo","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/b2b-seo\/","title":{"rendered":"\u5916\u8d38SEO: \u6211\u4eec\u4e3a\u4ec0\u4e48\u8981\u505a\u8c37\u6b4cSEO\uff1f"},"content":{"rendered":"<p>\u901a\u8fc7\u5916\u8d38SEO\uff0cB2B\u5916\u8d38\u516c\u53f8\u53ef\u4ee5\u62e5\u6709\u5f3a\u5927\u7684\u8c37\u6b4c\u81ea\u7136\u6d41\u91cf\uff0c\u8fd9\u53cd\u8fc7\u6765\u53c8\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5728\u9500\u552e\u5468\u671f\u7684\u6240\u6709\u9636\u6bb5\u53d6\u5f97\u4e1a\u7ee9\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5728\u8ba8\u8bbaSEO\u65f6\uff0c\u4e0eB2C \u516c\u53f8\u76f8\u6bd4\uff0c\u5916\u8d38B2B\u6de1\u5316\u4e86 SEO\u7684\u91cd\u8981\u6027\uff0c\u56e0\u4e3a\uff1a<\/p>\n<ol>\n<li>\u5916\u8d38B2B\u7f51\u7ad9SEO\u5b9e\u65bd\u8d77\u6765\u66f4\u5177\u6311\u6218\u6027\u3002<\/li>\n<li>\u4e4d\u4e00\u770b\uff0c\u7531\u4e8e B2B \u5173\u952e\u5b57\u7684\u641c\u7d22\u91cf\u8f83\u4f4e\u548c\u6574\u4f53\u6709\u673a\u8f6c\u5316\u7387\u8f83\u4f4e\uff0c\u56e0\u6b64\u5728 B2C \u7a7a\u95f4\u4e2d\uff0c\u6295\u8d44\u7684\u6536\u76ca\u4e0d\u5982 SEO \u660e\u663e\u3002<\/li>\n<\/ol>\n<p>\u6211\u4eec\u53ef\u4ee5\u6362\u4e2a\u89d2\u5ea6\u6765\u770b\u5f85\u8fd9\u4e9b\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u66f4\u590d\u6742\u7684\u9500\u552e\u6e20\u9053\u53ef\u4ee5\u8f6c\u5316\u4e3a\u66f4\u591a\u673a\u4f1a\uff0c\u4ece\u9ad8\u8d28\u91cf\u7684\u53d7\u4f17\u90a3\u91cc\u83b7\u5f97\u6709\u9488\u5bf9\u6027\u7684\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n<p>\u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u505a\u5916\u8d38B2B SEO\u7684\u4e94\u4e2a\u5173\u952e\u539f\u56e0\u3002\u4e0d\u8fc7\u5728\u90a3\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u9996\u5148\u8ba8\u8bba<a href=\"https:\/\/mikekhorev.com\/ultimate-guide-b2b-seo\">\u5b9e\u65bdSEO\u4f18\u5316<\/a>\u65f6\u7684\u72ec\u7279\u6311\u6218\u548c\u673a\u9047\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\">\u6587\u7ae0\u76ee\u5f55<\/p>\n<ul>\n<li><a href=\"#B2B\">\u5916\u8d38B2B SEO\u4f18\u5316\u7684\u6311\u6218\u548c\u673a\u4f1a<\/a>\n<ul>\n<li><a href=\"#search\">\u641c\u7d22\u91cf\u66f4\u4f4e<\/a><\/li>\n<li><a href=\"#profile\">\u591a\u4e2a\u5ba2\u6237\u753b\u50cf<\/a><\/li>\n<li><a href=\"#conversion\">\u66f4\u4f4e\u7684\u8f6c\u5316\u7387<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#5\">\u5916\u8d38B2B\u7f51\u7ad9\u4e0d\u80fd\u5ffd\u7565\u8c37\u6b4cSEO\u4f18\u5316\u76845\u4e2a\u539f\u56e0<\/a>\n<ul>\n<li><a href=\"#strength\">\u8c37\u6b4cSEO\u4f18\u5316\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u5165\u7ad9\u8425\u9500\u7684\u529b\u5ea6<\/a><\/li>\n<li><a href=\"#experience\">\u8c37\u6b4cSEO\u4f18\u5316=\u4f18\u5316\u4f60\u7684\u7f51\u7ad9\u4ee5\u83b7\u5f97\u66f4\u4f73\u7684\u7528\u6237\u4f53\u9a8c<\/a><\/li>\n<li><a href=\"#awareness\">\u8c37\u6b4cSEO=\u66f4\u6df1\u7684\u54c1\u724c\u610f\u8bc6<\/a><\/li>\n<li><a href=\"#words\">\u5373\u4f7f\u662fB2B\u4e1a\u52a1\uff0c\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u4e5f\u53ef\u80fd\u641c\u7d22\u60a8\u7684\u54c1\u724c\u5173\u952e\u8bcd<\/a><\/li>\n<li><a href=\"#high\">\u8c37\u6b4cSEO\u6d41\u91cf\u6027\u4ef7\u6bd4\u66f4\u9ad8<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"B2B\">\u5916\u8d38B2B SEO\u4f18\u5316\u7684\u6311\u6218\u548c\u673a\u4f1a<\/h2>\n<p>\u9996\u5148\u5462\uff0cB2B\u7f51\u7ad9\u548cB2C\u7f51\u7ad9\u5728SEO\u65b9\u9762\u6709\u4e00\u4e9b\u5171\u540c\u70b9\uff1a<\/p>\n<ul>\n<li>\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u53d7\u4f17\u6b63\u5728\u641c\u7d22\u4ec0\u4e48\u3002<\/li>\n<li>\u521b\u5efa\u53ef\u4ee5\u6ee1\u8db3\u4ed6\u4eec\u641c\u7d22\u610f\u56fe\u7684\u5185\u5bb9\u3002<\/li>\n<li>\u8bf4\u670d\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u60a8\u7684\u5185\u5bb9\u5e94\u8be5\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002<\/li>\n<\/ul>\n<p>\u4f46\u662f\uff0c\u5916\u8d38B2B\u7f51\u7ad9SEO\u6709\u4e00\u4e9b\u91cd\u8981\u65b9\u9762\u533a\u522b\u4e8eB2C\u7f51\u7ad9\uff1a<\/p>\n<h3 id=\"search\">1. \u641c\u7d22\u91cf\u66f4\u4f4e<\/h3>\n<p>\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0cB2B\u7684\u7406\u60f3\u76ee\u6807\u5173\u952e\u5b57\u7684\u5e73\u5747\u641c\u7d22\u91cf\u4f4e\u4e8e B2C SEO\u3002<\/p>\n<p>\u8fd9\u53ef\u80fd\u4f1a\u5e26\u6765\u6311\u6218\uff0c\u56e0\u4e3a\u8fd9\u610f\u5473\u7740\u60a8\u9700\u8981\u5728\u7814\u7a76\u4e2d\u5207\u5165\u70b9\u5e76\u627e\u5230\u4e0e\u60a8\u7684\u53d7\u4f17\u7684\u641c\u7d22\u610f\u56fe\u4ea7\u751f\u826f\u597d\u5171\u9e23\u7684\u9ad8\u8d28\u91cf\u5173\u952e\u8bcd\u3002\u540c\u65f6\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u5e94\u8be5\u4e0e\u8d35\u516c\u53f8\u5728\u6574\u4e2a\u9500\u552e\u6e20\u9053\u4e2d\u7684\u76ee\u7684\u76f8\u5173\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u66f4\u5c11\u7684\u7ade\u4e89\u3002\u5982\u679c\u60a8\u80fd\u627e\u5230\u5408\u9002\u7684\u5173\u952e\u5b57\u6765\u5b9a\u4f4d\u7279\u5b9a\u7684\u3001\u9ad8\u4ef7\u503c\u7684\u53d7\u4f17\uff0c\u60a8\u5c31\u53ef\u4ee5\u83b7\u5f97\u5b9d\u8d35\u7684\u53ef\u6301\u7eed\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n<h3 id=\"profile\">2. \u591a\u4e2a\u5ba2\u6237\u753b\u50cf<\/h3>\n<p>\u7531\u4e8eB2B \u4ea7\u54c1\u548c\u670d\u52a1\u5f80\u5f80\u662f\u6602\u8d35\u7684\u957f\u671f\u6295\u8d44\uff0c\u56e0\u6b64\u5178\u578b\u7684B2B \u9500\u552e\u5468\u671f\u901a\u5e38\u4f1a\u6d89\u53ca\u4e24\u4e2a\u4ee5\u4e0a\u7684\u4eba\u53c2\u4e0e\u8d2d\u4e70\u51b3\u7b56\u3002\u89e3\u51b3\u65b9\u6848\u7684\u5b9e\u9645\u7528\u6237\uff08\u4ece\u4e1a\u8005\uff09\u3001\u7ecf\u7406\u548c\u9ad8\u7ba1\u5404\u6709\u5176\u9700\u6c42\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u521b\u5efa\u4e0d\u540c\u7684\u641c\u7d22\u67e5\u8be2\u3002<\/p>\n<p>\u8fd9\u4e2a\u6f2b\u957f\u7684\u91c7\u8d2d\u6d41\u7a0b\u5e26\u6765\u4e86\u6311\u6218\uff0c\u56e0\u4e3a\u6211\u4eec\u9700\u8981\u63d0\u51fa\u591a\u4e2a\u4e70\u5bb6\u89d2\u8272\u5e76\u627e\u51fa\u4ed6\u4eec\u5404\u81ea\u7684\u75db\u70b9\u548c\u884c\u4e3a\u3002\u4f46\u662f\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u6211\u4eec\u5c06\u83b7\u5f97\u66f4\u591a\u8981\u5b9a\u4f4d\u7684\u4e3b\u9898\u548c\u5173\u952e\u8bcd\uff0c\u8fd9\u5c06\u8f6c\u5316\u4e3a\u66f4\u591a\u673a\u4f1a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2020\/03\/buyer-persona.png\" alt=\"buyer persona\" \/><\/p>\n<h3 id=\"conversion\">3. \u66f4\u4f4e\u7684\u8f6c\u5316\u7387<\/h3>\n<p>\u8ba9\u6211\u4eec\u8003\u8651\u4e00\u4e2a\u4f8b\u5b50 &#8211; \u6211\u4eec\u53ef\u4ee5\u9884\u671f\uff0c\u5728\u6240\u6709\u641c\u7d22\u201cPlayStation 5\u201d\u7684\u4eba\u4e2d\uff0c\u6709\u76f8\u5f53\u4e00\u90e8\u5206\u4eba\u4f1a\u7acb\u5373\u8d2d\u4e70\u8fd9\u6b3e\u6e38\u620f\u673a\u3002\u7136\u800c\uff0c\u5f88\u5c11\u6709\u4eba\u4f1a\u5728\u7b2c\u4e00\u6b21\u7528\u8c37\u6b4c\u641c\u7d22\u201cBest Vape Pen Manufacturers\u201d\u7b49\u5173\u952e\u8bcd\u540e\u7acb\u5373\u8fdb\u884c\u91c7\u8d2d\u3002<\/p>\n<p>\u53ef\u4ee5\u8bf4B2B\u7a7a\u95f4\u7684\u9500\u552e\u5468\u671f\u66f4\u957f\uff0c\u4ef7\u683c\u66f4\u9ad8\uff0c\u5229\u76ca\u76f8\u5173\u8005\u66f4\u591a\uff0c\u8fd9\u5c06\u5bfc\u81f4\u66f4\u4f4e\u7684\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u867d\u7136\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u6311\u6218\uff0c\u4f46\u8fd9\u4e5f\u610f\u5473\u7740\u5728B2B\u7f51\u7ad9SEO\u4e2d\uff0c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5f80\u5f80\u8f83\u5c11\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u76ee\u6807\u662f B2C \u5173\u952e\u5b57\uff0c\u4f8b\u5982\u201cPlayStation 5\u201d\uff0c\u90a3\u4e48\u60a8\u5f88\u53ef\u80fd\u4f1a\u4e0e\u5927\u578b\u7535\u5b50\u5546\u52a1\u5546\u5e97\u548c\u6570\u5b57\u5e02\u573a\uff08\u4f8b\u5982\u4e9a\u9a6c\u900a\u3001eBay \u7b49\uff09\u7ade\u4e89\u3002<\/p>\n<h2 id=\"5\">B2B\u5916\u8d38\u7f51\u7ad9\u4e0d\u80fd\u5ffd\u7565\u8c37\u6b4cSEO\u4f18\u5316\u76845\u4e2a\u539f\u56e0<\/h2>\n<p>\u65e2\u7136\u6211\u4eec\u5df2\u7ecf\u8ba8\u8bba\u4e86B2B SEO\u7684\u4e0d\u540c\u4e4b\u5904\uff0c\u5e76\u7814\u7a76\u4e86\u901a\u8fc7\u5b9e\u65bd\u5b83\u53ef\u4ee5\u83b7\u5f97\u7684\u4e00\u4e9b\u72ec\u7279\u673a\u4f1a\uff0c\u4ee5\u4e0b\u662f\u60a8\u5e94\u8be5\u6295\u8d44\u5b83\u7684\u4e00\u4e9b\u5173\u952e\u539f\u56e0\uff1a<\/p>\n<h3 id=\"strength\">1. \u8c37\u6b4cSEO\u4f18\u5316\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u5165\u7ad9\u8425\u9500\u7684\u529b\u5ea6<\/h3>\n<p>\u5728\u8fc7\u53bb\u7684\u4e94\u5e74\u5de6\u53f3\u7684\u65f6\u95f4\u91cc\uff0c\u5165\u7ad9\u8425\u9500\u4e00\u76f4\u662f B2B\u7f51\u7ad9\u7684\u6d41\u884c\u8bed\uff0c\u8fd9\u5df2\u7ecf\u4e0d\u662f\u4ec0\u4e48\u79d8\u5bc6\u4e86\u3002 \u5982\u4eca\u7684B2B\u4e1a\u52a1\u8d8a\u6765\u8d8a\u6ce8\u91cd\u5728\u5728\u7ebf\u4e0a\u5efa\u7acb\u4e13\u4e1a\u77e5\u8bc6\u548c\u4fe1\u8a89\uff0c\u800c\u5165\u7ad9\u8425\u9500\u662f\u6700\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=zh&amp;signup_source=landing&amp;signup_page=snovio.cn%2Femail-finder&amp;cta_type=sign_up\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/03\/finder-2.png\" alt=\"email finder\" \/><\/a><\/p>\n<p>\u5165\u7ad9\u8425\u9500\u672c\u8d28\u4e0a\u662f\u5411\u5185\u5438\u5f15\u76ee\u6807\u53d7\u4f17\uff0c\u800c\u4e0d\u662f\u5411\u5916\u63a8\u9001\u8425\u9500\u4fe1\u606f\u3002\u8fd9\u662f\u901a\u8fc7\u6301\u7eed\u53d1\u5e03\u8c37\u6b4cSEO\u652f\u6301\u7684\u9ad8\u8d28\u91cf\u548c\u76f8\u5173\u5185\u5bb9\u6765\u5b9e\u73b0\u7684\u3002<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u5229\u7528\u5165\u7ad9\u8425\u9500\u6765\u53d1\u5c55\u60a8\u7684\u4e1a\u52a1\uff0c\u90a3\u4e48\u5b9e\u65bd\u8c37\u6b4cSEO\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002\u8bf7\u8bb0\u4f4f\uff0cB2B \u641c\u7d22\u8005\u5f88\u53ef\u80fd\u4e0d\u4f1a\u5728\u7b2c\u4e00\u6b21\u8bbf\u95ee\u65f6\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48B2B SEO\u7684\u76ee\u6807\u662f\u5c06\u54c1\u724c\u786e\u7acb\u4e3a\u641c\u7d22\u8005\u8bb0\u5fc6\u4e2d\u7684\u9996\u8981\u9009\u62e9\uff0c\u800c\u4e0d\u662f\u8bf4\u670d\u4ed6\u4eec\u7acb\u5373\u8d2d\u4e70\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5165\u7ad9\u8425\u9500\u4e2d\u7684B2B SEO\u4e0d\u4ec5\u4ec5\u662f\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u51fa\u73b0\u5728 Google \u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u3002\u76f8\u53cd\uff0c\u5b83\u662f\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684\u53d7\u4f17\u73b0\u5728\u4e60\u60ef\u4e8e\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u60a8\u7684\u7f51\u7ad9\u548c\u54c1\u724c\u540d\u79f0\u3002<\/p>\n<p>\u5c06 SEO 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\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u4f1a\u653e\u5f03\u8bbf\u95ee\u3002\u9875\u9762\u901f\u5ea6\u662f\u786e\u4fdd\u826f\u597d\u7528\u6237\u4f53\u9a8c\u7684\u91cd\u8981\u56e0\u7d20\u3002\u5982\u679c\u60a8\u4e0d\u80fd\u5c06\u5ba2\u6237\u7559\u5b58\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\uff0c\u60a8\u6839\u672c\u65e0\u6cd5\u8bf4\u670d\u4ed6\u4eec\u4ece\u60a8\u90a3\u91cc\u8d2d\u4e70\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2021\/06\/dd16b5bba43f7c91bbc9284fefb7f717.png\" alt=\"Probability of bounce\" 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