{"id":9116,"date":"2023-01-05T10:45:56","date_gmt":"2023-01-05T07:45:56","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=9116"},"modified":"2023-03-24T06:26:32","modified_gmt":"2023-03-24T03:26:32","slug":"email-newsletter-design","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/email-newsletter-design\/","title":{"rendered":"\u7535\u5b50\u90ae\u4ef6\u8bbe\u8ba1\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<p>\u5c3d\u7ba1\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u8425\u9500\u4eba\u5458\u548c\u9500\u552e\u4eba\u5458\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u4f5c\u4e3a\u4e0e\u56fd\u5916\u5efa\u7acb\u8054\u7cfb\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c<a href=\"https:\/\/snovio.cn\/email-drip-campaigns\">\u90ae\u4ef6\u8425\u9500<\/a>\u8fd8\u662f\u5360\u636e\u975e\u5e38\u91cd\u8981\u7684\u4f4d\u7f6e\u3002\u6240\u4ee5\uff0c\u60a8\u5fc5\u987b\u7cbe\u5fc3\u8bbe\u8ba1\u60a8\u7684\u82f1\u6587\u90ae\u4ef6\uff0c\u624d\u80fd\u5c3d\u53ef\u80fd\u6709\u6548\u5730\u4f7f\u7528\u6b64\u6e20\u9053\u3002<\/p>\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u82f1\u6587\u90ae\u4ef6\u8bbe\u8ba1\u7684\u7279\u70b9\uff0c\u5e76\u63cf\u8ff011\u4e2a\u7535\u5b50\u90ae\u4ef6\u8bbe\u8ba1\u7684\u6280\u5de7\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f\u90ae\u4ef6\u8bbe\u8ba1\uff1f<\/h2>\n<p>\u90ae\u4ef6\u8bbe\u8ba1\u662f\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\uff08\u5305\u62ec\u6f5c\u5728\u5ba2\u6237\u548c\u73b0\u6709\u5ba2\u6237\uff09\u7684\u7279\u5f81\u548c\u9700\u6c42\u8fdb\u884c\u90ae\u4ef6\u521b\u5efa\u89c6\u89c9\u6548\u679c\u548c\u5185\u5bb9\u7684\u8fc7\u7a0b\uff0c\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u6536\u4ef6\u4eba\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u90ae\u4ef6\u8bbe\u8ba1\u5305\u62ec\u9009\u62e9\u5408\u9002\u7684\u5e03\u5c40\u3001\u989c\u8272\u3001\u5b57\u4f53\u3001\u56fe\u7247\u3001\u89c6\u9891\u3001\u94fe\u63a5\u7b49\u5143\u7d20\uff0c\u4ee5\u53ca\u8003\u8651\u4e0d\u540c\u8bbe\u5907\u548c\u5c4f\u5e55\u5c3a\u5bf8\u7684\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u90ae\u4ef6\u8bbe\u8ba1\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n<p>\u90ae\u4ef6\u8bbe\u8ba1\u7684\u91cd\u8981\u6027\u5728\u4e8e\u5b83\u53ef\u4ee5\u5f71\u54cd\u6536\u4ef6\u4eba\u5bf9\u60a8\u7684\u54c1\u724c\u7684\u5370\u8c61\u548c\u884c\u4e3a\u3002\u5982\u679c\u60a8\u7684\u90ae\u4ef6\u8bbe\u8ba1\u4e0d\u4f73\uff0c\u6536\u4ef6\u4eba\u53ef\u80fd\u4f1a\u5c06\u60a8\u7684\u90ae\u4ef6\u89c6\u4e3a\u5783\u573e\u90ae\u4ef6\u5e76\u5ffd\u7565\u5b83\u4eec\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u90ae\u4ef6\u8bbe\u8ba1\u4f18\u79c0\uff0c\u6536\u4ef6\u4eba\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u54c1\u724c\u611f\u5174\u8da3\uff0c\u5e76\u6210\u4e3a\u5fe0\u5b9e\u7684\u5ba2\u6237\u3002\u90ae\u4ef6\u8bbe\u8ba1\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6709\u6548\u5730\u4f20\u8fbe\u60a8\u7684\u4fe1\u606f\u3001\u4ef7\u503c\u548c\u76ee\u6807\uff0c\u4ece\u800c\u63d0\u9ad8\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002<\/p>\n<h2>\u5982\u4f55\u8bbe\u8ba1\u51fa\u8272\u7684\u7535\u5b50\u90ae\u4ef6\uff1a11\u4e2a\u5fc5\u77e5\u7684\u6280\u5de7<\/h2>\n<h3>1.\u6ce8\u610f\u90ae\u4ef6\u9884\u89c8\u663e\u793a\u6a21\u5f0f<\/h3>\n<p>Pre-header \u662f\u5728\u6536\u4ef6\u7bb1\u4e2d\u4e3b\u9898\u4e4b\u540e\u6216\u6253\u5f00\u90ae\u4ef6\u65f6\u5728\u90ae\u4ef6\u6a21\u677f\u9876\u90e8\u53ef\u89c1\u7684\u4e00\u6bb5\u6587\u672c\u3002\u5b83\u901a\u5e38\u8981\u4e48\u88ab\u95f2\u7f6e\uff0c\u8981\u4e48\u672a\u88ab\u5145\u5206\u5229\u7528\u3002\u4f46\u662f\u901a\u8fc7\u8bd5\u9a8c\u548c\u4f18\u5316\u9884\u62a5\u5934\u6587\u672c\uff0c\u6253\u5f00\u7387\u53ef\u4ee5\u63d0\u9ad8 45%\u3002<\/p>\n<p>\u90ae\u4ef6\u524d\u7f6e\u6807\u9898\u662f\u60a8\u7684\u7528\u6237\u5728\u6253\u5f00\u6536\u4ef6\u7bb1\u65f6\u9996\u5148\u770b\u5230\u7684\u5185\u5bb9\u4e4b\u4e00\u3002 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\u5728\u5ba2\u6237\u90ae\u4ef6\u4e2d\u7a81\u51fa\u54c1\u724c\u6027<\/h3>\n<p>\u5ba2\u6237\u90ae\u4ef6\u751f\u52a8\u5730\u53cd\u6620\u4e86\u60a8\u7684\u8425\u9500\u7b56\u7565\u3002\u4e3a\u4e86\u5b9e\u73b0\u76ee\u6807\u5e76\u63d0\u9ad8\u516c\u53f8\u7684\u77e5\u540d\u5ea6\uff0c\u751a\u81f3\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4e5f\u52a0\u5165\u54c1\u724c\u5143\u7d20\u3002\u8bb0\u4f4f\u8fd9\u4e09\u4e2a\u65b9\u9762\uff1a<\/p>\n<ul>\n<li>\u5c06\u60a8\u7684\u90ae\u4ef6\u8bbe\u8ba1\u4e0e\u5176\u4ed6\u5185\u5bb9\u540c\u6b65\u3002\u5728\u6240\u6709\u8425\u9500\u5143\u7d20\u4e2d\u4fdd\u6301\u76f8\u540c\u7684\u5b57\u4f53\u3001\u989c\u8272\u548c\u6807\u8bc6\u3002\u5728\u90ae\u4ef6\u7684\u5f00\u5934\u6216\u7ed3\u5c3e\u6dfb\u52a0\u5fbd\u6807\u5c06\u662f\u5f3a\u8c03\u54c1\u724c\u7684\u597d\u65b9\u6cd5\u3002<\/li>\n<li>\u4f7f\u7528\u7279\u5b9a\u7684\u53ef\u8bc6\u522b\u7684\u8bed\u6c14\u3002\u5305\u62ec\u8d35\u516c\u53f8\u7684\u540d\u8a00\u548c\u4e0e\u542c\u4f17\u4ea4\u6d41\u7684\u65b9\u5f0f\u3002\u60a8\u8fd8\u53ef\u4ee5\u6dfb\u52a0\u5185\u90e8\u7b11\u8bdd\u5e76\u4f7f\u7528\u8868\u60c5\u7b26\u53f7\u3002<\/li>\n<li>\u5305\u62ec\u6307\u5411\u793e\u4ea4\u5a92\u4f53\u5e10\u6237\u548c\u516c\u53f8\u7f51\u7ad9\u7684\u94fe\u63a5\u3002\u8fd9\u5c06\u4f7f\u7528\u6237\u5bf9\u60a8\u7684\u54c1\u724c\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u540c\u65f6\u63d0\u9ad8\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u7ee9\u6548\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2020\/10\/image1-6.png\" alt=\"Website and email consistency example\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2020\/10\/image5-6.png\" alt=\"Website and email consistency example\" \/><\/p>\n<h3>3.\u4e0d\u8981\u5fd8\u8bb0\u90ae\u4ef6\u7684\u7528\u6237\u4f53\u9a8c<\/h3>\n<p>\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8bbe\u8ba1\u5e94\u8be5\u7ed3\u6784\u5408\u7406\u5e76\u4e14\u6613\u4e8e\u88ab\u6f5c\u5728\u5ba2\u6237\u7406\u89e3\u3002\u6700\u597d\u7684\u7535\u5b50\u90ae\u4ef6\u8bbe\u8ba1\u5c06\u63d0\u4f9b\u6587\u672c\u548c\u89c6\u89c9\u5143\u7d20\u7684\u826f\u597d\u5e73\u8861\uff0c\u5e76\u4f7f\u7528\u6709\u6548\u7684\u5e03\u5c40\u9075\u5faa\u4fe1\u606f\u5c42\u6b21\u7ed3\u6784\u3002<\/p>\n<p>\u7535\u5b50\u90ae\u4ef6\u6a21\u677f\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5b8c\u6210\u6240\u6709\u8fd9\u4e9b\u4efb\u52a1\u5e76\u8ba9\u60a8\u7684\u7528\u6237\u6ee1\u610f\u3002\u60a8\u53ef\u4ee5\u5c06\u5b83\u4eec\u7528\u4f5c\u7075\u611f\u6765\u6e90\u6216\u6839\u636e\u60a8\u7684\u9700\u8981\u5bf9\u5b83\u4eec\u8fdb\u884c\u4e2a\u6027\u5316\u8bbe\u7f6e\u3002<\/p>\n<p>\u60a8\u9700\u8981\u8bb0\u4f4f\u7684\u53e6\u4e00\u4e2a\u90ae\u4ef6\u8425\u9500\u529f\u80fd\u662f\u5b83\u4eec\u901a\u5e38\u9700\u8981\u5411\u4e0b\u6eda\u52a8\u5c4f\u5e55\u3002\u56e0\u6b64\uff0c\u5185\u5bb9\u5e94\u5e73\u5747\u5206\u914d\u3002<\/p>\n<p>\u4e3a\u6b64\uff0c\u8bf7\u6dfb\u52a0\u5217\u8868\u548c\u526f\u6807\u9898\u4ee5\u7a81\u51fa\u5173\u952e\u4fe1\u606f\u3002\u6700\u5173\u952e\u7684\u70b9\uff0c\u4f8b\u5982 CTA\uff0c\u5e94\u8be5\u653e\u5728\u5f00\u5934\u548c\u7ed3\u5c3e\u9644\u8fd1\uff0c\u56e0\u4e3a\u7528\u6237\u6700\u5bb9\u6613\u8bb0\u4f4f\u7b2c\u4e00\u4e2a\u548c\u6700\u540e\u4e00\u4e2a\u611f\u77e5\u5230\u7684\u4fe1\u606f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670534962.png\" alt=\"Example of a CTA at the beginning of the email\" \/><\/p>\n<h3>4. \u8425\u9500\u90ae\u4ef6\u4e2d\u91cd\u8981\u7684\u4ec5\u4ec5\u662f\u89c6\u89c9\u6548\u679c<\/h3>\n<p>\u8425\u9500\u90ae\u4ef6\u662f\u4f18\u8d28\u6587\u672c\u548c\u89c6\u89c9\u5185\u5bb9\u7684\u5e73\u8861\u7ec4\u5408\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u5e94\u8be5\u82b1\u8d39\u4e0e\u9009\u62e9\u63d2\u56fe\u548c\u521b\u5efa\u5e03\u5c40\u4e00\u6837\u591a\u7684\u7cbe\u529b\u548c\u65f6\u95f4\u6765\u7f16\u5199\u8425\u9500\u90ae\u4ef6\u6587\u672c\u3002<\/p>\n<p>\u6587\u672c\u5e94\u8be5\u8ba9\u7528\u6237\u611f\u5174\u8da3\uff0c\u7528\u4ed6\u4eec\u7684\u8bed\u8a00\u4e0e\u4ed6\u4eec\u4ea4\u8c08\uff0c\u5e76\u4ee5\u53cb\u597d\u7684\u8bed\u6c14\u8fdb\u884c\u3002\u8981\u6709\u51fa\u8272\u7684\u6548\u679c\uff0c\u53ef\u4ee5\u4f7f\u7528\u6709\u8bf4\u670d\u529b\u7684\u8bcd\u8bed\u548c\u77ed\u8bed\uff0c\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2019\/09\/Emotional-trigger-words.png\" alt=\"Emotional trigger words for email\" \/><\/p>\n<h3>5. \u8425\u9500\u90ae\u4ef6\u5185\u5bb9\u9700\u8981\u66f4\u52a0\u4e2a\u6027\u5316<\/h3>\n<p>\u4f7f\u7528\u4e2a\u6027\u5316\u4f7f\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u8bbe\u8ba1\u4ece\u6570\u5343\u5c01\u76f8\u540c\u7684\u90ae\u4ef6\u4e2d\u8131\u9896\u800c\u51fa\u3002\u5305\u62ec\u6536\u4ef6\u4eba\u7684\u59d3\u540d\u548c\u8d35\u516c\u53f8\u6709\u6743\u8bbf\u95ee\u7684\u5176\u4ed6\u91cd\u8981\u4fe1\u606f\uff0c\u4f8b\u5982\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u6216\u4fdd\u5b58\u7684\u9879\u76ee\u3002<\/p>\n<p>\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u6dfb\u52a0\u4e00\u4e2a\u7528\u4e8e\u63a5\u6536\u7528\u6237\u53cd\u9988\u7684\u4f4d\u7f6e\u3002\u5305\u62ec\u4e00\u4e2a\u51fd\u6570\u6765\u8bc4\u4f30\u8fd9\u6b21\u8425\u9500\u90ae\u4ef6\u7684\u4ef7\u503c\u7a0b\u5ea6\u3002<\/p>\n<p>\u6839\u636e\u6b64\u7c7b\u56de\u590d\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u8c03\u6574\u60a8\u7684\u4e2a\u6027\u5316\u8425\u9500\u90ae\u4ef6\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u770b\u8d77\u6765\u4f1a\u66f4\u5468\u5230\uff0c\u5e76\u4e3a\u60a8\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\u589e\u6dfb\u6e29\u6696\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535046.png\" alt=\"Newsletter feedback example\" \/><\/p>\n<h3>6.\u589e\u52a0\u66f4\u591a\u89c6\u89c9\u5185\u5bb9<\/h3>\n<p>\u6211\u4eec\u5df2\u7ecf\u5efa\u8bae\u6dfb\u52a0\u60a8\u7684\u5fbd\u6807\u5e76\u5728\u6587\u672c\u548c\u89c6\u89c9\u6548\u679c\u4e4b\u95f4\u4fdd\u6301\u5e73\u8861\u3002\u8fd9\u4e2a\u5efa\u8bae\u503c\u5f97\u8003\u8651\uff0c\u56e0\u4e3a\u4fe1\u606f\u6bb5\u843d\u4e0d\u4f1a\u8ba9\u6f5c\u5728\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u505c\u7559\u592a\u4e45\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u54c1\u724c\u52a8\u753b\u3001\u89c6\u9891\u548c\u5176\u4ed6\u521b\u610f\u6750\u6599\u8f7b\u677e\u5206\u79bb\u4fe1\u606f\u5185\u5bb9\u3002<\/p>\n<p>\u6709\u5fc5\u8981\u8bb0\u4f4f\uff0c\u89c6\u89c9\u5185\u5bb9\u7684\u4e3b\u9898\u5e94\u8be5\u76f4\u63a5\u53cd\u6620\u8d35\u516c\u53f8\u7684\u8eab\u4efd\u3002\u4efb\u4f55\u63d2\u9875\u4e5f\u662f\u60a8\u54c1\u724c\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u6b64\u60a8\u4e0d\u5e94\u8be5\u4e3a\u4e86\u597d\u73a9\u800c\u8fc7\u5ea6\u4f7f\u7528 gif \u6216\u8868\u60c5\u7b26\u53f7\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u6dfb\u52a0\u6709\u5173\u65b0\u670d\u52a1\u3001\u6298\u6263\u53ef\u89c6\u5316\u6216\u65b0\u4ea7\u54c1\u7167\u7247\u7684\u4fe1\u606f\u89c6\u9891\uff0c\u4ee5\u6539\u8fdb\u60a8\u7684\u90ae\u4ef6\u8bbe\u8ba1\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/image10.png\" alt=\"Newsletter video example\" \/><\/p>\n<h3>7.\u8425\u9500\u90ae\u4ef6\u4e2d\u7684\u54cd\u5e94\u5f0f\u8bbe\u8ba1<\/h3>\n<p>\u5fd8\u8bb0\u4e0d\u540c\u7684\u5c4f\u5e55\u683c\u5f0f\u662f\u8425\u9500\u90ae\u4ef6\u8bbe\u8ba1\u4e2d\u7684\u4e00\u4e2a\u5e38\u89c1\u9519\u8bef\u3002\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u4f1a\u8003\u8651\u7528\u6237\u7684\u5c4f\u5e55\u5e76\u76f8\u5e94\u5730\u66f4\u6539\u5176\u683c\u5f0f\u3002\u8fd9\u6837\uff0c\u5ba2\u6237\u53ef\u4ee5\u4f7f\u7528\u4efb\u4f55\u8bbe\u5907\u67e5\u770b\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p>\u505a\u4f60\u7684\u7814\u7a76\uff0c\u627e\u51fa\u4f60\u7684\u7528\u6237\u6700\u5e38\u89c1\u7684\u667a\u80fd\u624b\u673a\u3001\u5e73\u677f\u7535\u8111\u548c\u7b14\u8bb0\u672c\u7535\u8111\u7684\u5c4f\u5e55\u683c\u5f0f\u3002\u6839\u636e\u8fd9\u4e9b\u7ed3\u679c\uff0c\u4f7f\u65f6\u4e8b\u901a\u8baf\u9002\u5e94\u6d41\u884c\u7684\u8bbe\u5907\u5e76\u4f7f\u7528\u6a21\u578b\u5bf9\u5176\u8fdb\u884c\u6d4b\u8bd5\u3002\u8fd9\u4e5f\u9002\u7528\u4e8e pre-headers\uff0c\u5b83\u4e0d\u4ec5\u5e94\u8be5\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u8fd8\u5e94\u8be5\u770b\u8d77\u6765\u6613\u4e8e\u7406\u89e3\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/image6.png\" alt=\"Responsive email design\" width=\"1334\" height=\"953\" \/><\/p>\n<h3>8.\u90ae\u4ef6\u8425\u9500\u4f7f\u7528\u6709\u6548\u7684\u914d\u8272\u65b9\u6848<\/h3>\n<p>\u5047\u8bbe\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u6709\u5927\u91cf CTA\uff0c\u4e3b\u9898\u4e0e\u9500\u552e\u548c\u65b0\u4ea7\u54c1\u53d1\u5e03\u6709\u5173\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u5c1d\u8bd5\u523a\u6fc0\u5ba2\u6237\u91c7\u53d6\u884c\u52a8\u7684\u9c9c\u8273\u989c\u8272\u3002<\/p>\n<p>\u6839\u636e HubSpot A\/B \u6d4b\u8bd5\uff0c\u7ea2\u8272\u53ef\u5c06\u8425\u9500\u90ae\u4ef6\u8f6c\u5316\u7387\u63d0\u9ad8 21%\u3002\u4f46\u662f\uff0c\u5b83\u5e94\u8be5\u53ea\u7528\u4e8e\u7a81\u51fa\u663e\u793a\u4e00\u822c\u90ae\u4ef6\u914d\u8272\u65b9\u6848\u4e2d\u7684\u6587\u672c\u3002<\/p>\n<p>\u5982\u679c\u4f60\u6240\u6709\u7684\u8425\u9500\u90ae\u4ef6\u8bbe\u8ba1\u90fd\u662f\u7ea2\u8272\u7684\uff0c\u5b83\u5bf9\u4f60\u7684 CTA \u6ca1\u6709\u5e2e\u52a9\u3002\u7ea2\u8272\u6700\u9002\u5408\u6700\u57fa\u672c\u7684\u989c\u8272\uff0c\u5982\u767d\u8272\u548c\u7070\u8272\u9634\u5f71\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/image5.png\" alt=\"Best CTA color options\" \/><\/p>\n<p>\u4f5c\u4e3a\u4e00\u79cd\u9009\u62e9\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e92\u8865\u8272\u6765\u589e\u52a0\u5bf9\u6bd4\u5ea6\u5e76\u5f3a\u8c03\u7535\u5b50\u90ae\u4ef6\u7684\u4e3b\u8981\u7ec6\u8282\u3002\u4e3a\u4e86\u4e0d\u6c42\u52a9\u4e8e\u5192\u9669\u7684\u7ec4\u5408\uff0c\u8bf7\u4f7f\u7528\u76f8\u540c\u516c\u53f8\u989c\u8272\u7684\u6d45\u8272\u548c\u6df1\u8272\u5e76\u6bd4\u8f83\u8425\u9500\u90ae\u4ef6\u7684\u56de\u590d\u7387\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/image2.png\" alt=\"Best CTA color options\" \/><\/p>\n<h3>9. \u4f18\u5316\u60a8\u7684\u8425\u9500\u90ae\u4ef6\u7b7e\u540d\u8bbe\u8ba1<\/h3>\n<p>\u8425\u9500\u90ae\u4ef6\u7684\u7ed3\u5c3e\u4e0e\u5f00\u5934\u4e00\u6837\u91cd\u8981\u3002\u8fd9\u90e8\u5206\u5e94\u8be5\u5bf9\u6536\u4ef6\u4eba\u6709\u7528\u3002\u4ec5\u4ec5\u5305\u542b\u60a8\u516c\u53f8\u7684\u540d\u79f0\u5e76\u795d\u60a8\u7684\u5ba2\u6237\u6709\u7f8e\u597d\u7684\u4e00\u5929\u662f\u4e0d\u591f\u7684\u3002\u586b\u5145\u6b64\u7a7a\u95f4\u7684\u66f4\u597d\u65b9\u6cd5\u662f\u6dfb\u52a0\u4e00\u4e9b\u8054\u7cfb\u4fe1\u606f\u3001\u60a8\u7684\u89d2\u8272\u548c\u60a8\u7684\u5168\u540d\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u901a\u5e38\u5728\u8425\u9500\u90ae\u4ef6\u7684\u5f00\u5934\u6216\u7ed3\u5c3e\u63d2\u5165\u516c\u53f8\u7684\u6807\u5fd7\uff0c\u4ee5\u4fbf\u6536\u4ef6\u4eba\u6536\u5230\u7684\u4fe1\u606f\u81ea\u52a8\u4e0e\u60a8\u7684\u516c\u53f8\u76f8\u5173\u8054\uff0c\u6307\u660e\u4e0e\u60a8\u6216\u5ba2\u6237\u670d\u52a1\u7684\u53ef\u80fd\u6c9f\u901a\u6e20\u9053\u4e5f\u5f88\u91cd\u8981\u3002<\/p>\n<p><a href=\"https:\/\/masterbundles.com\/\">MasterBundles<\/a> \u8fd9\u5bb6\u516c\u53f8\u6709\u4e00\u767e\u591a\u4e2a\u5f88\u9177\u7684\u5ba2\u6237<a href=\"https:\/\/masterbundles.com\/templates\/email\/\">\u90ae\u4ef6\u7b7e\u540d\u6a21\u677f<\/a>\u4f9b\u60a8\u9009\u62e9\uff0c\u4ee5\u52a0\u6df1\u5ba2\u6237\u5bf9\u54c1\u724c\u6216\u4e2a\u4eba\u7684\u5370\u8c61\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/image14.png\" alt=\"Email template examples\" \/><\/p>\n<h3>10. \u4e0d\u8981\u5bb3\u6015\u201c\u53d6\u6d88\u8ba2\u9605\u201d\u6309\u94ae<\/h3>\n<p>\u4e0d\u8981\u5411\u6536\u4ef6\u4eba\u9690\u85cf\u6b64\u529f\u80fd\u3002\u60a8\u7684\u53d7\u4f17\u662f\u4e1a\u52a1\u7684\u52a8\u6001\u7ec4\u6210\u90e8\u5206\uff0c\u5f88\u81ea\u7136\uff0c\u5728\u67d0\u4e2a\u65f6\u5019\uff0c\u60a8\u7684\u90ae\u4ef6\u53ef\u80fd\u4f1a\u5bf9\u67d0\u4e9b\u5ba2\u6237\u6ca1\u6709\u4ef7\u503c\u3002<\/p>\n<p>\u4e3a\u907f\u514d\u60f9\u607c\u5ba2\u6237\uff0c\u8bf7\u5728\u90ae\u4ef6\u672b\u5c3e\u6dfb\u52a0\u9192\u76ee\u7684\u201c\u53d6\u6d88\u8ba2\u9605\u201d\u6309\u94ae\u3002\u8fd9\u6837\uff0c\u6536\u4ef6\u4eba\u5c31\u4f1a\u660e\u767d\uff0c\u6536\u5230\u8fd9\u5c01\u90ae\u4ef6\u662f\u4e00\u79cd\u81ea\u7531\u9009\u62e9\uff0c\u800c\u4e0d\u662f\u4e00\u79cd\u901a\u5e38\u4f1a\u6392\u65a5\u4ed6\u4eec\u7684\u5f3a\u8feb\u884c\u4e3a\u3002\u8fd9\u4e5f\u5c06\u8fc7\u6ee4\u6389\u8ba2\u9605\u8005\u5217\u8868\u4e2d\u4e0d\u611f\u5174\u8da3\u7684\u90e8\u5206\uff0c\u5e76\u7ed9\u7528\u6237\u7559\u4e0b\u597d\u7684\u5370\u8c61\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/12\/1670535353.png\" alt=\"Unsubscribe button example\" \/><\/p>\n<h3>11. \u63d0\u5347\u8425\u9500\u90ae\u4ef6\u521b\u610f<\/h3>\n<p>\u6211\u4eec\u5217\u51fa\u4e86\u8bb8\u591a\u4e0e\u8425\u9500\u90ae\u4ef6\u8bbe\u8ba1\u7684\u7ed3\u6784\u548c\u5185\u5bb9\u76f8\u5173\u7684\u89c4\u5219\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4f60\u4e0d\u5e94\u8be5\u5fd8\u8bb0\u4f60\u81ea\u5df1\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u5c06\u5236\u4f5c\u90ae\u4ef6\u89c6\u4e3a\u4e00\u4e2a\u521b\u9020\u6027\u7684\u8fc7\u7a0b\uff0c\u4ece\u5176\u4ed6\u516c\u53f8\u83b7\u5f97\u60f3\u6cd5\uff0c\u4e0d\u8981\u5bb3\u6015\u4ece\u613f\u666f\u53d8\u4e3a\u73b0\u5b9e\u3002\u5438\u5f15\u6536\u4ef6\u4eba\u6ce8\u610f\u529b\u7684\u5e76\u4e0d\u603b\u662f\u9c9c\u8273\u7684\u8272\u5f69\u548c\u6b63\u786e\u7684\u4fe1\u606f\u653e\u7f6e\uff0c\u800c\u662f\u60a8\u7684\u521b\u9020\u529b\u548c\u6700\u7ec8\u7ed3\u679c\u3002<\/p>\n<p>\u8981\u5728\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8bbe\u8ba1\u4e2d\u6dfb\u52a0\u4e00\u4e9b\u521b\u610f\uff0c\u8bf7\u5c1d\u8bd5\u65b0\u6a21\u677f\uff0c\u5bfb\u627e\u4e0d\u5bfb\u5e38\u7684\u4fe1\u606f\u7ed3\u6784\u65b9\u5f0f\uff0c\u5e76\u5c1d\u8bd5\u4f7f\u7528\u56fe\u5f62\u5143\u7d20\u3002\u4f46\u4e0d\u8981\u5fd8\u8bb0\uff0c\u5728\u8fdb\u884c\u6b64\u7c7b\u66f4\u6539\u540e\uff0c\u76d1\u63a7\u7528\u6237\u7684\u53cd\u5e94\u548c\u6d3b\u52a8\u7684\u7edf\u8ba1\u6570\u636e\u975e\u5e38\u91cd\u8981\u3002\u6ce8\u610f\u4ec0\u4e48\u6709\u6548\uff0c\u4ec0\u4e48\u6700\u597d\u4e0d\u8981\u5728\u5c06\u6765\u4f7f\u7528\u3002\u8fd9\u6837\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u60a8\u5c06\u6536\u96c6\u4e00\u5957\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u521b\u610f\u5de5\u5177\uff0c\u4ece\u4e2d\u53ef\u4ee5\u8f7b\u677e\u5236\u4f5c\u6709\u6548\u7684\u65f6\u4e8b\u901a\u8baf\u3002<\/p>\n<h2>\u5982\u4f55\u4f7f\u7528 Snov.io \u521b\u5efa\u8bbe\u8ba1\u7cbe\u7f8e\u7684\u8425\u9500\u90ae\u4ef6<\/h2>\n<p>\u9996\u5148\uff0c<a href=\"https:\/\/app.snov.io\/register\">\u70b9\u51fb\u8fd9\u4e2a\u94fe\u63a5<\/a>\u6ce8\u518c Snov.io \u5de5\u5177\u7bb1\u7684\u7ec8\u8eab\u514d\u8d39\u8bbf\u95ee\u6743\u9650\u3002\u60a8\u5c06\u53ef\u4ee5\u4f7f\u7528\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5de5\u5177\u548c\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\uff0c\u8fd9\u5c06\u5e2e\u52a9\u60a8\u627e\u5230\u3001\u7b5b\u9009\u3001\u7ec6\u5206\u60a8\u7684\u53d7\u4f17\uff0c\u5e76\u5f15\u5bfc\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u5165\u9500\u552e\u6e20\u9053\uff0c\u4ee5\u5b9e\u73b0\u60a8\u7684\u8425\u9500\u76ee\u6807\u3002<\/p>\n<p><a href=\"https:\/\/snovio.cn\/email-drip-campaigns\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/05\/1653053515.png\" alt=\"\u8425\u9500\u90ae\u4ef6\u8bbe\u8ba1\" width=\"1000\" height=\"292\" \/><\/a><\/p>\n<p>\u6253\u5f00\u81ea\u52a8\u5316\u90ae\u4ef6\u8425\u9500\u7f16\u8f91\u9762\u677f\u3002\u60a8\u53ef\u4ee5\u76f4\u63a5\u5c06 HTML \u6a21\u677f\u63d2\u5165\u5230\u8425\u9500\u90ae\u4ef6\u5143\u7d20\u4e2d\uff0c\u4ee5\u521b\u5efa\u8bbe\u8ba1\u7cbe\u7f8e\u7684\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2019\/04\/1625052983.png\" alt=\"How to create beautifully designed emails with Snov.io\" \/><\/p>\n<p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u5173\u5236\u4f5c\u6709\u6548\u90ae\u4ef6\u8425\u9500\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u67e5\u770b\u6211\u4eec\u5173\u4e8e<a 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