{"id":9121,"date":"2023-01-11T11:24:48","date_gmt":"2023-01-11T08:24:48","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=9121"},"modified":"2025-04-22T09:15:16","modified_gmt":"2025-04-22T06:15:16","slug":"b2b-sales-trends","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/b2b-sales-trends\/","title":{"rendered":"2025\u5e7410\u5927B2B\u9500\u552e\u8d8b\u52bf"},"content":{"rendered":"<p>\u6297\u75ab\u5df2\u6210\u4e3a\u5386\u53f2\u3002\u7531\u4e8e\u75ab\u60c5\uff0c\u6211\u4eec\u770b\u5230\u4f01\u4e1a\u6b63\u5728\u9002\u5e94\u65b0\u7684\u73b0\u5b9e \u2014\u2014 \u5173\u95ed\u529e\u516c\u5ba4\u3001\u7f51\u7edc\u529e\u516c\u3001\u91cd\u7ec4\u56e2\u961f\uff0c\u5e76\u5bfb\u627e\u8d8a\u6765\u8d8a\u591a\u7684\u57fa\u4e8e\u6570\u5b57\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u6253\u4ea4\u9053\u3002\u6240\u6709\u8fd9\u4e9b\u53d8\u5316\u90fd\u5f71\u54cd B2B\u9500\u552e\u3002\u4f8b\u5982\uff0c\u5927\u7ea6 <a href=\"https:\/\/www.statista.com\/statistics\/1192763\/deal-cycle-change-due-to-covid-19\/\">57%<\/a> \u7684 B2B\u79d1\u6280\u516c\u53f8\u58f0\u79f0\u4ed6\u4eec\u7684\u9500\u552e\u5468\u671f\u53d8\u957f\u4e86\u3002\u8fd9\u79cd\u8d8b\u52bf\u4f1a\u57282025\u5e74\u7ee7\u7eed\u5417\uff1f \u4eca\u5e74 B2B \u9500\u552e\u4f1a\u53d1\u751f\u54ea\u4e9b\u5176\u4ed6\u53d8\u5316\uff1f \u6211\u4eec\u51c6\u5907\u4e86 2025 \u5e74\u7684 10 \u5927\u8d8b\u52bf\uff0c\u8fd9\u4e9b\u8d8b\u52bf\u5c06\u5e2e\u52a9\u60a8\u7684\u9500\u552e\u4e0e\u65f6\u4ff1\u8fdb\u3002<\/p>\n<h2>1. \u5b9e\u65f6\u5168\u6e20\u9053B2B\u9500\u552e<\/h2>\n<p>\u73b0\u5728\u5ba2\u6237\u53d8\u5f97\u66f4\u52a0\u4e0d\u53ef\u9884\u6d4b\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f7f\u7528\u5404\u79cd\u6e20\u9053\u6765\u5bfb\u627e\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u60a8\u5e94\u8be5\u589e\u52a0\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u6570\u5b57\u5316\u89e6\u70b9\u6570\u91cf\uff0c\u4ee5\u4fbf\u5728\u5404\u4e2a\u5730\u65b9\u5438\u5f15\u4ed6\u4eec\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649624739.png\" alt=\"Real-time omnichannel sales\" width=\"1000\" height=\"352\" \/><\/p>\n<p>\u73b0\u4ee3\u5ba2\u6237\u7684\u4e00\u4e2a\u7279\u70b9\u662f\u4ed6\u4eec<strong>\u7f3a\u4e4f\u8010\u5fc3<\/strong>\u3002\u5927\u7ea6 <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\">90%<\/a> \u7684\u4eba\u8ba4\u4e3a\u5bf9\u95ee\u9898\u7684\u5373\u65f6\u56de\u5e94\u662f\u8d2d\u4e70\u65f6\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u800c\u57282025\u5e74\uff0c\u60a8\u66f4\u52a0\u4e0d\u80fd\u5ffd\u89c6\u8fd9\u4e00\u4e8b\u5b9e\uff0c\u56e0\u4e3a\u5ba2\u6237\u4f53\u9a8c\u662f\u4f01\u4e1a\u9500\u552e\u589e\u957f\u7684\u5173\u952e\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649624865.png\" alt=\"Real-time omnichannel sales\" \/><\/p>\n<p>\u4f46\u662f\uff0c\u65e0\u8bba\u60a8\u7684\u5ba2\u6237\u9009\u62e9\u4ec0\u4e48\u6e20\u9053\uff0c\u60a8\u90fd\u5e94\u8be5\u786e\u4fdd\u6ca1\u6709\u4efb\u4f55\u4e00\u4e2a\u6570\u636e\u70b9\u4f1a\u4e22\u5931\u3002\u5982\u679c\u4f60\u95ee\u6211\uff0c2025 \u5e74\u5c06\u4e0e\u5ba2\u6237\u6240\u6709\u4e92\u52a8\u7cfb\u7edf\u5316\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48\uff0c\u6211\u4f1a\u56de\u7b54\uff0c\u201c<em>\u8bd5\u8bd5 Snov.io\u7684 <a href=\"https:\/\/snovio.cn\/sales-crm\">CRM<\/a> \u600e\u4e48\u6837<\/em>\uff1f\u201d<\/p>\n<h2>2. \u4e13\u6ce8\u4e8e\u5ba2\u6237\u7684\u6210\u529f<\/h2>\n<p>\u73b0\u4ee3\u5ba2\u6237\u7684\u53e6\u4e00\u4e2a\u7279\u70b9\u662f\u4ed6\u4eec\u53d8\u5f97<strong>\u975e\u5e38\u82db\u523b<\/strong>\u3002 \u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u4e4b\u524d\uff0c\u4ed6\u4eec\u4f1a\u8003\u8651\u6570\u5343\u6b21\u3002 \u539f\u56e0\u5f88\u660e\u663e\uff1a\u4ed6\u4eec\u5728\u5c4f\u5e55\u540e\u9762\u592a\u8fdc\u65e0\u6cd5\u4f53\u9a8c\u60a8\u7684\u4ea7\u54c1\uff0c\u6240\u4ee5\u60a8\u80fd\u505a\u7684\u6700\u597d\u7684\u4e8b\u60c5\u5c31\u662f\u8ba9\u4ed6\u4eec\u89c9\u5f97\u4ed6\u4eec\u5df2\u7ecf\u6210\u529f\u5730\u4f7f\u7528\u4e86\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649625053.png\" alt=\"Focus on customer success\" \/><\/p>\n<h2>3. AI\u4e2a\u6027\u5316<\/h2>\n<p>\u4e2a\u6027\u5316\u4ecd\u7136\u662f\u6700\u91cd\u8981\u7684\u8d8b\u52bf\u4e4b\u4e00\u3002\u66f4\u786e\u5207\u5730\u8bf4\uff0c\u5230 2025 \u5e74\uff0c\u6211\u4eec\u9884\u8ba1\u5f88\u591a\u4f01\u4e1a\u4f1a\u5c06\u4e2a\u6027\u5316\u7684\u529b\u91cf\u6269\u6563\u5230\u5ba2\u6237\u7684\u6574\u4e2a\u8d2d\u4e70\u6d41\u7a0b\u4e2d\u3002\u5982\u4f55\u505a\u5230\uff1f<\/p>\n<p>\u7b54\u6848\u662f\u5229\u7528<strong>\u4eba\u5de5\u667a\u80fd<\/strong>\u3002<\/p>\n<p>\u4eba\u5de5\u667a\u80fd\u4e2a\u6027\u5316\u7684\u524d\u63d0\u662f\u5c06\u673a\u5668\u5b66\u4e60\u5e94\u7528\u4e8e\u5ba2\u6237\u6570\u636e\uff0c\u4ee5\u589e\u5f3a\u5ba2\u6237\u7684\u4e92\u52a8\u3002\u6709\u4e86\u5b83\u7684\u7b97\u6cd5\uff0c\u4f60\u4e0d\u4ec5\u53ef\u4ee5\u8ffd\u8e2a\u5ba2\u6237\u8d44\u6599\uff0c\u8fd8\u53ef\u4ee5\u8ffd\u8e2a\u4ed6\u4eec\u7684\u8d2d\u4e70\u5386\u53f2\u3001\u8d2d\u4e70\u884c\u4e3a\uff0c\u751a\u81f3\u662f\u4e00\u4e9b\u5fc3\u7406\u7279\u5f81\u3002\u96be\u602a\u9884\u6d4b\u4eba\u5de5\u667a\u80fd\u5728\u9500\u552e\u9886\u57df\u7684\u5e94\u7528\u5c06\u57282020\u5e74\u81f32025\u5e74\u75af\u72c2\u589e\u957f\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1645135340.png\" alt=\"AI personalization\" \/><\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b AI \u4e2a\u6027\u5316\u793a\u4f8b\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728 2023 \u5e74\u987a\u5e94\u8fd9\u4e00\u8d8b\u52bf\uff1a<\/p>\n<ul>\n<li><strong>\u5e7f\u544a\u5b9a\u4f4d\u4e2a\u6027\u5316\u3002<\/strong>\u501f\u52a9\u673a\u5668\u5b66\u4e60\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u5404\u79cd\u56e0\u7d20\uff0c\u4f8b\u5982\u5ba2\u6237\u516c\u53f8\u6982\u51b5\u3001\u8d2d\u4e70\u884c\u4e3a\u548c\u5386\u53f2\u8bb0\u5f55\uff0c\u5e76\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5c06\u5e7f\u544a\u8bf7\u6c42\u5339\u914d\u7ed9\u6b63\u786e\u7684\u4eba\u3002<\/li>\n<li><strong><a href=\"https:\/\/zyro.com\/\">\u7f51\u7ad9\u4e2a\u6027\u5316<\/a>\u3002<\/strong>AI \u53ef\u4ee5\u5e2e\u52a9\u60a8\u6839\u636e\u8bbf\u95ee\u8005\u4fee\u6539\u7f51\u7ad9\u7684\u5185\u5bb9\u3002\u540c\u6837\uff0c\u673a\u5668\u5b66\u4e60\u5c06\u5206\u6790\u8bb8\u591a\u6570\u636e\u70b9\uff0c\u5305\u62ec\u7f51\u7ad9\u7684\u6d4f\u89c8\u5386\u53f2\uff0c\u4ee5\u6700\u51c6\u786e\u7684\u65b9\u5f0f\u8c03\u6574\u5185\u5bb9\u4ee5\u6ee1\u8db3\u8bbf\u95ee\u8005\u7684\u9700\u6c42\u3002<\/li>\n<li><strong>\u4e2a\u6027\u5316\u804a\u5929\u673a\u5668\u4eba\u3002<\/strong>\u501f\u52a9 AI\uff0c\u60a8\u53ef\u4ee5\u4f7f\u4e0e\u5ba2\u6237\u7684\u5bf9\u8bdd\u66f4\u52a0\u81ea\u7136\u548c\u4eba\u6027\u5316\uff0c\u8fd9\u4e00\u5207\u90fd\u5f52\u529f\u4e8e\u81ea\u7136\u8bed\u8a00\u5904\u7406 (NLP)\u3002<\/li>\n<li><strong>\u5ba2\u6237\u60c5\u7eea\u5206\u6790\u3002<\/strong>\u60a8\u53ef\u4ee5\u4f7f\u7528 AI \u901a\u8fc7\u5b66\u4e60\u6f5c\u5728\u5ba2\u6237\u7684\u7279\u5b9a\u7279\u8d28\u6216\u8868\u8fbe\u65b9\u5f0f\uff0c\u66f4\u597d\u5730\u8bc6\u522b\u6f5c\u5728\u5ba2\u6237\u7684\u771f\u5b9e\u60c5\u7eea\uff0c\u8fd9\u6837\u7cfb\u7edf\u5c31\u4f1a\u77e5\u9053\u4ed6\u4eec\u4f55\u65f6\u6ee1\u610f\u6216\u4e0d\u6ee1\u610f\u3002\u8fd9\u4f7f\u60a8\u7684\u9500\u552e\u56e2\u961f\u80fd\u591f\u4e3a\u4efb\u4f55\u53cd\u5bf9\u610f\u89c1\u505a\u597d\u5145\u5206\u51c6\u5907\uff0c\u5e76\u59cb\u7ec8\u5c06\u6b63\u786e\u7684\u7b54\u6848\u653e\u5728\u53e3\u888b\u91cc\u3002<\/li>\n<\/ul>\n<h2>4. B2B\u793e\u4ea4\u9500\u552e<\/h2>\n<p>\u793e\u4ea4\u9500\u552e\u7684\u6982\u5ff5\u5e76\u4e0d\u65b0\u9c9c\u3002<\/p>\n<p>\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u7684\u6781\u5ea6\u5174\u8d77\uff0c\u5f88\u660e\u663e\uff0c\u5982\u679c\u76f4\u63a5\u9500\u552e\u4f60\u7684\u4ea7\u54c1\uff0c\u4f60\u5f80\u5f80\u7f3a\u4e4f\u4e00\u4ef6\u91cd\u8981\u7684\u4e8b\u60c5 \u2014\u2014 \u9002\u5f53\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8ba4\u53ef\u5ea6\u3002\u7136\u800c\uff0c\u793e\u4ea4\u9500\u552e\u53ef\u4ee5\u8ba9\u60a8\u901a\u8fc7\u53d1\u5e03\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3001\u5728\u5728\u7ebf\u7fa4\u7ec4\u4e2d\u5c55\u793a\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u3001\u56de\u7b54\u4eba\u4eec\u7684\u95ee\u9898\u7b49\u6765\u9010\u6e10\u70ed\u7edc\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u6b63\u5728\u6210\u4e3a\u4e00\u5bb6\u4eab\u6709\u884c\u4e1a\u4e13\u5bb6\u58f0\u8a89\u7684\u516c\u53f8\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649688236.png\" alt=\"Social selling\" \/><\/p>\n<p>\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c06\u5f88\u5bb9\u6613\u5728\u5e02\u573a\u4e0a\u6210\u5343\u4e0a\u4e07\u7684\u516c\u53f8\u4e2d\u8ba4\u51fa\u60a8\u7684\u54c1\u724c\uff0c\u56e0\u6b64\u5f53\u4ed6\u4eec\u9700\u8981\u50cf\u60a8\u8fd9\u6837\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u4ed6\u4eec\u5c31\u4f1a\u77e5\u9053\u8be5\u9009\u62e9\u54ea\u5bb6\u516c\u53f8\u3002<\/p>\n<h2>5. \u89c6\u9891\u5185\u5bb9<\/h2>\n<p>\u8fd1 <a href=\"https:\/\/www.vidyard.com\/blog\/sales-and-marketing-stats\/\">90%<\/a> \u7684\u9500\u552e\u4eba\u5458\u8868\u793a\uff0c\u83b7\u53d6\u89c6\u9891\u89c2\u770b\u6570\u636e\u5bf9\u9650\u5b9a\u9500\u552e\u7ebf\u7d22\u3001\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u6216\u5f71\u54cd\u4ea4\u6613\u975e\u5e38\u91cd\u8981\u3002\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\uff0c\u89c6\u9891\u5185\u5bb9\u4f5c\u4e3a\u4e00\u79cd\u9500\u552e\u6280\u5de7\u5f97\u5230\u4e86\u666e\u53ca\uff0c\u5e76\u5728\u4eca\u5e74\u4ecd\u7136\u662f B2B \u9500\u552e\u7684\u9996\u8981\u8d8b\u52bf\uff0c\u8fd9\u4e00\u70b9\u5e76\u4e0d\u5947\u602a\u3002\u89c6\u9891\u662f\u53ef\u89c6\u5316\u5a92\u4f53\u3001\u4fe1\u606f\u548c\u4e0e\u53d7\u4f17\u6c9f\u901a\u7684\u5b8c\u7f8e\u96c6\u5408\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p>\u60a8\u53ef\u4ee5\u5229\u7528\u89c6\u9891\u8fdb\u884c\u6f14\u793a\uff0c\u5c06\u5176\u7528\u4f5c\u793e\u4ea4\u9500\u552e\u6d3b\u52a8\u7684\u4e00\u90e8\u5206\uff0c\u6216\u8005\u521b\u5efa\u548c\u5f00\u53d1\u60a8\u81ea\u5df1\u7684\u89c6\u9891\u9891\u9053\uff0c\u5206\u4eab\u4e0e\u60a8\u7684\u884c\u4e1a\u548c\u4ea7\u54c1\u76f8\u5173\u4e3b\u9898\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002\u4f46\u8981\u907f\u514d\u5197\u957f\u7684\u6307\u5357\u3002\u8bf7\u4f7f\u60a8\u7684\u89c6\u9891\u5185\u5bb9\u4e30\u5bcc\uff0c\u4f46\u53c8\u751f\u52a8\u6d3b\u6cfc\u4e14\u80fd\u5e26\u6765\u4ef7\u503c\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u6211\u4eec\u5728 Snov.io \u5b9a\u671f\u53d1\u5e03\u7684\u77ed\u89c6\u9891\u5185\u5bb9\u793a\u4f8b\uff0c\u4ee5\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u50cf\u4e0a\u5e1d\u4e00\u6837\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1a<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/YWcEtsii24g\" width=\"800\" height=\"415\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>6. CRM\u9500\u552e\u6570\u636e\u62a5\u544a<\/h2>\n<p>\u516c\u53f8\u53ef\u4ee5\u5728\u8c37\u6b4c\u7535\u5b50\u8868\u683c\u4e2d\u6536\u96c6\u6240\u6709\u6570\u636e\u7684\u65e5\u5b50\u5df2\u7ecf\u662f\u8fc7\u53bb\u65f6\u4e86\u3002\u73b0\u5728\u9700\u8981\u4e00\u4e2a\u5355\u4e00\u7684\u5e73\u53f0\uff0c\u5728\u90a3\u91cc\u60a8\u53ef\u4ee5\u4fdd\u7559\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u7684\u5168\u90e8\u7ec4\u5408\uff0c\u770b\u5230\u4ed6\u4eec\u662f\u5982\u4f55\u901a\u8fc7\u9500\u552e\u6f0f\u6597\u79fb\u52a8\u7684\uff0c\u800c\u4e14\u6700\u91cd\u8981\u7684\u662f\uff0c\u8ddf\u8e2a\u4ed6\u4eec\u4e0e\u60a8\u54c1\u724c\u7684\u6240\u6709\u4e92\u52a8\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u91c7\u7528\u53ef\u9760\u7684 CRM \u8f6f\u4ef6\u6765\u8fdb\u884c\u6570\u636e\u62a5\u544a\uff0c\u90a3\u4e48\u73b0\u5728\u662f\u65f6\u5019\u8003\u8651\u4e00\u4e0b\u4e86\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649855967.png\" \/><\/p>\n<p>\u4f8b\u5982\uff0c<a href=\"https:\/\/snov.io\/sales-crm\">Snov.io CRM<\/a> \u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7528\u6237\u53cb\u597d\u7684\u754c\u9762\u548c\u76f4\u89c2\u7684\u529f\u80fd\uff0c\u7528\u4e8e\u62a5\u544a\u60a8\u7684\u5ba2\u6237\u6570\u636e\u3001\u6709\u5173\u4ea4\u6613\u548c\u8425\u9500\u7684\u4fe1\u606f\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u60a8\u53ef\u4ee5\u5b8c\u5168\u514d\u8d39\u4f7f\u7528\u8be5\u5e73\u53f0\u3002<\/p>\n<h2>7. \u667a\u80fd\u7684\u9500\u552e\u81ea\u52a8\u5316<\/h2>\n<p>\u5728\u60a8\u7684\u9500\u552e\u6d41\u7a0b\u4e2d\u5b9e\u65bd CRM \u8fd8\u6709\u53e6\u4e00\u4e2a\u539f\u56e0 \u2014 \u5b83\u53ef\u4ee5\u7528\u4f5c\u9500\u552e\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u8fd9\u5728\u60a8\u7684\u516c\u53f8\u8fdb\u884c\u5927\u89c4\u6a21\u9500\u552e\u65f6\u662f\u5b8c\u5168\u5fc5\u8981\u7684\u3002<\/p>\n<p>\u9500\u552e\u81ea\u52a8\u5316\u672c\u8eab\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u4e8b\u7269\uff0c\u4f01\u4e1a\u4e00\u76f4\u5728\u5927\u91cf\u81ea\u52a8\u5316\u4ed6\u4eec\u7684\u9500\u552e\u6d41\u7a0b\u3002\u7136\u800c\uff0c\u5b83\u5e76\u6ca1\u6709\u4f7f\u8bb8\u591a\u4eba\u6446\u8131\u81ea\u52a8\u5316\u662f\u521b\u9020\u529b\u548c\u4e2a\u6027\u5316\u6740\u624b\u7684\u8bef\u89e3\u3002\u56e0\u6b64\uff0c2025 \u5e74\u5c06\u51fa\u73b0\u53e6\u4e00\u4e2a\u8d8b\u52bf\uff1a\u516c\u53f8\u5c06\u5c1d\u8bd5\u5b9e\u65bd\u66f4\u52a0\u667a\u80fd\u7684\u9500\u552e\u81ea\u52a8\u5316\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649856035.png\" alt=\"Clever sales automation\" \/><\/p>\n<p>\u4f8b\u5982\uff0c\u501f\u52a9 <strong>Snov.io \u81ea\u52a8\u5316\u90ae\u4ef6\u8425\u9500<\/strong>\uff0c\u60a8\u53ef\u4ee5\u5728\u53d8\u91cf\u7684\u5e2e\u52a9\u4e0b\u4e2a\u6027\u5316\u60a8\u7684\u90ae\u4ef6\u4fe1\u606f\uff0c\u800c\u5c06 Snov.io \u4e0e Hyperise \u96c6\u6210\u5219\u53ef\u4ee5\u4f7f\u7528\u4e2a\u6027\u5316\u56fe\u50cf\u548c\u89c6\u9891\u4e30\u5bcc\u60a8\u7684\u90ae\u4ef6\u3002<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fb2b-sales-trends&amp;cta_type=banner\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649625695.png\" alt=\"Smarketing\" \/><\/a><\/p>\n<h2>8. \u6ce8\u91cd\u9690\u79c1\u548c\u5b89\u5168<\/h2>\n<p>\u5728\u73b0\u5b9e\u751f\u6d3b\u548c\u6570\u5b57\u751f\u6d3b\u4e4b\u95f4\u8d8a\u6765\u8d8a\u96be\u5212\u6e05\u754c\u9650\u7684\u65f6\u5019\uff0c\u4eba\u4eec\u5bf9\u81ea\u5df1\u7684\u5b89\u5168\u548c\u9690\u79c1\u53d8\u5f97\u8d8a\u6765\u8d8a\u8c28\u614e\u3002\u8fd9\u5e76\u4e0d\u662f\u6ca1\u6709\u539f\u56e0\u7684\u3002\u4ec5\u5728 2021 \u5e74\u4e0a\u534a\u5e74\uff0c\u5c31\u6709\u7ea6 <a href=\"https:\/\/pages.riskbasedsecurity.com\/hubfs\/Reports\/2021\/2021%20Mid%20Year%20Data%20Breach%20QuickView%20Report.pdf\">1767<\/a> \u8d77\u4e2a\u4eba\u6570\u636e\u6cc4\u9732\u4e8b\u4ef6\u88ab\u516c\u5f00\u62a5\u9053\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cB2B \u9500\u552e\u4e2d\u5bf9\u9690\u79c1\u548c\u5b89\u5168\u7684\u5173\u6ce8\u662f 2025 \u5e74\u7684\u70ed\u95e8\u95ee\u9898\u4e4b\u4e00\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u57282025\u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649847989.png\" alt=\"Focus on privacy and security\" \/><\/p>\n<p>\u8be6\u7ec6\u8bf4\u660e\u589e\u5f3a\u5ba2\u6237\u5b89\u5168\u6027\u7684\u65b0\u529f\u80fd\uff08\u5bc6\u7801\u3001\u9650\u5236\u3001\u9650\u989d\uff09\uff0c\u5e76\u4e14\u4e0d\u8981\u5fd8\u8bb0\u8ba9\u5ba2\u6237\u4e86\u89e3\u65b0\u589e\u529f\u80fd\u3002 \u6700\u540e\uff0c\u786e\u4fdd\u60a8\u7684\u652f\u6301\u56e2\u961f\u80fd\u591f\u53ca\u65f6\u5904\u7406\u6240\u6709\u4e0e\u9690\u79c1\u76f8\u5173\u7684\u95ee\u9898\u548c\u7591\u8651\u3002<\/p>\n<h2>9. \u9500\u552e\u8f85\u5bfc<\/h2>\n<p>\u65e0\u8bba\u60a8\u7684\u6280\u672f\u667a\u80fd\u591a\u4e48\u5f3a\u5927\uff0c\u5b83\u90fd\u65e0\u6cd5\u6bd4\u4eba\u8111\u66f4\u597d\u5730\u5904\u7406\u9500\u552e\u7684\u60c5\u611f\u95ee\u9898\u3002\u73b0\u5728\u662f\u60a8\u82b1\u7cbe\u529b\u57f9\u8bad\u9500\u552e\u56e2\u961f\u7684\u65f6\u5019\u4e86\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u53ef\u4ee5\u63d0\u5347\u4ed6\u4eec\u7684\u8f6f\u6280\u80fd\u5e76\u586b\u8865 AI \u6280\u672f\u4ecd\u7136\u65e0\u6cd5\u5f25\u8865\u7684\u7a7a\u767d\u3002<\/p>\n<p><strong>\u60a8\u5982\u4f55\u5728 2025 \u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649848045.png\" alt=\"Sales coaching\" \/><\/p>\n<p>\u53e6\u5916\u4e0d\u8981\u5fd8\u8bb0\u63d0\u9ad8\u81ea\u5df1\u7684\u6280\u80fd\u3002\u5c3d\u7ba1\u6709\u65b0\u51a0\uff0c\u4f46 2023 \u5e74\u6709\u671b\u5728\u56fd\u9645\u9500\u552e\u6d3b\u52a8\u548c\u8bfe\u7a0b\u4e2d\u7e41\u5fd9\u8d77\u6765\u3002<\/p>\n<h2>10. \u521b\u9020\u529b<\/h2>\n<p>\u6700\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u9884\u671f\u5230 2025 \u5e74 B2B \u9500\u552e\u7684\u4e00\u5927\u70ed\u95e8\u8d8b\u52bf\u662f\u521b\u9020\u529b\u3002\u968f\u7740\u4e16\u754c\u7684\u5feb\u901f\u53d8\u5316\uff0c\u4f01\u4e1a\u663e\u7136\u5e94\u8be5\u5bfb\u627e\u65b0\u7684\u65b9\u5f0f\u6765\u9500\u552e\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u662f\u4e00\u4e2a\u7ade\u4e89\u4f18\u52bf\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u547d\u8fd0\u4f1a\u7737\u987e\u90a3\u4e9b\u5de5\u4f5c\u66f4\u806a\u660e\u3001\u80fd\u8fc5\u901f\u9002\u5e94\u53d8\u5316\u7684\u4eba\u3002\u6211\u4eec\u4e0d\u8981\u5fd8\u8bb0\u521b\u9020\u529b\u662f\u589e\u957f\u9ed1\u5ba2\u7684\u5f15\u64ce\u3002<\/p>\n<p><strong>\u60a8\u5c06\u5982\u4f55\u57282023\u5e74\u8ddf\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/04\/1649847947.png\" alt=\"Creativity\" \/><\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u4e16\u754c\u5371\u673a\u544a\u8bc9\u6211\u4eec\u4e00\u4e2a\u4e3b\u8981\u7684\u4e8b\u5b9e\uff1a\u6211\u4eec\u5e94\u8be5\u7075\u6d3b\u5730\u8c03\u6574\u6211\u4eec\u7684\u4e1a\u52a1\u6d41\u7a0b\uff0c\u4ee5\u9002\u5e94\u53d8\u5316\u3002\u4f46\u8fd8\u6709\u4e00\u4e2a\u6559\u8bad\u503c\u5f97\u5b66\u4e60\u3002\u6211\u4eec\u90fd\u5e94\u8be5\u5bf9\u65b0\u9c9c\u7684\u60f3\u6cd5\u548c\u89e3\u51b3\u65b9\u6848\u6301\u5f00\u653e\u6001\u5ea6\u3002<\/p>\n<p>\u9075\u5faa\u6211\u4eec\u4e0a\u9762\u63d0\u4f9b\u7684\u8d8b\u52bf\u5c06\u5e2e\u52a9\u60a8\u4fdd\u6301\u5728\u521b\u65b0\u7684\u6700\u524d\u6cbf\u3002\u5982\u679c\u8fd8\u6709\u5176\u4ed6\u6211\u4eec\u6ca1\u6709\u63d0\u5230\u7684\u70ed\u95e8\u8d8b\u52bf\uff0c\u6b22\u8fce\u5728\u8bc4\u8bba\u4e2d\u5206\u4eab\u3002<\/p>\n<p>\u5982\u679c\u4e3a\u60a8\u7684\u4f01\u4e1a\u91c7\u7528\u53ef\u9760\u7684 CRM \u6216\u9500\u552e\u81ea\u52a8\u5316\u5de5\u5177\u5df2\u7ecf\u6210\u4e3a\u60a8 2025 \u5e74\u7684\u9996\u8981\u76ee\u6807\u4e4b\u4e00\uff0cSnov.io \u5c06\u662f\u60a8\u7684\u4e0d\u4e8c\u9009\u62e9\u3002<\/p>\n<p><a href=\"https:\/\/app.snov.io\/register?lang=en&amp;signup_source=blog&amp;signup_page=snov.io%2Fblog%2Fb2b-sales-trends&amp;cta_type=banner\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.snov.io\/blog\/wp-content\/uploads\/2022\/02\/Background409.png\" alt=\"snov.io crm\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6297\u75ab\u5df2\u6210\u4e3a\u5386\u53f2\u3002\u7531\u4e8e\u75ab\u60c5\uff0c\u6211\u4eec\u770b\u5230\u4f01\u4e1a\u6b63\u5728\u9002\u5e94\u65b0\u7684\u73b0\u5b9e \u2014\u2014 \u5173\u95ed\u529e\u516c\u5ba4\u3001\u7f51\u7edc\u529e\u516c\u3001\u91cd\u7ec4\u56e2\u961f\uff0c\u5e76\u5bfb\u627e\u8d8a\u6765\u8d8a\u591a\u7684\u57fa\u4e8e\u6570\u5b57\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u6253\u4ea4\u9053\u3002\u6240\u6709\u8fd9\u4e9b\u53d8\u5316\u90fd\u5f71\u54cd B2B\u9500\u552e\u3002\u4f8b\u5982\uff0c\u5927\u7ea6 57% \u7684 B2B\u79d1\u6280\u516c\u53f8\u58f0\u79f0\u4ed6\u4eec\u7684\u9500\u552e\u5468\u671f\u53d8\u957f\u4e86\u3002\u8fd9\u79cd\u8d8b\u52bf\u4f1a\u57282025\u5e74\u7ee7\u7eed\u5417\uff1f \u4eca\u5e74 B2B \u9500\u552e\u4f1a\u53d1\u751f\u54ea\u4e9b\u5176\u4ed6\u53d8\u5316\uff1f \u6211\u4eec\u51c6\u5907\u4e86 2025 \u5e74\u7684 10 \u5927\u8d8b\u52bf\uff0c\u8fd9\u4e9b\u8d8b\u52bf\u5c06\u5e2e\u52a9\u60a8\u7684\u9500\u552e\u4e0e\u65f6\u4ff1\u8fdb\u3002 1. \u5b9e\u65f6\u5168\u6e20\u9053B2B\u9500\u552e \u73b0\u5728\u5ba2\u6237\u53d8\u5f97\u66f4\u52a0\u4e0d\u53ef\u9884\u6d4b\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f7f\u7528\u5404\u79cd\u6e20\u9053\u6765\u5bfb\u627e\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u60a8\u5e94\u8be5\u589e\u52a0\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u6570\u5b57\u5316\u89e6\u70b9\u6570\u91cf\uff0c\u4ee5\u4fbf\u5728\u5404\u4e2a\u5730\u65b9\u5438\u5f15\u4ed6\u4eec\u3002 \u73b0\u4ee3\u5ba2\u6237\u7684\u4e00\u4e2a\u7279\u70b9\u662f\u4ed6\u4eec\u7f3a\u4e4f\u8010\u5fc3\u3002\u5927\u7ea6 90%&#8230;<\/p>\n","protected":false},"author":36,"featured_media":9123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[241],"tags":[727,827],"_links":{"self":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/9121"}],"collection":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/comments?post=9121"}],"version-history":[{"count":2,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/9121\/revisions"}],"predecessor-version":[{"id":14460,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/posts\/9121\/revisions\/14460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media\/9123"}],"wp:attachment":[{"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/media?parent=9121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/categories?post=9121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snovio.cn\/blog\/wp-json\/wp\/v2\/tags?post=9121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}