{"id":9948,"date":"2023-03-15T09:07:00","date_gmt":"2023-03-15T06:07:00","guid":{"rendered":"https:\/\/snovio.cn\/blog\/?p=9948"},"modified":"2023-04-28T12:08:48","modified_gmt":"2023-04-28T09:08:48","slug":"social-selling-on-linkedin","status":"publish","type":"post","link":"https:\/\/snovio.cn\/blog\/social-selling-on-linkedin\/","title":{"rendered":"\u9886\u82f1\u793e\u5a92\u8425\u9500\u7684\u7ec8\u6781\u6307\u5357\uff1a\u624b\u628a\u624b\u5e26\u60a8\u6210\u4e3a\u9886\u82f1\u793e\u5a92\u8425\u9500\u5927\u5e08"},"content":{"rendered":"<p>\u5229\u7528\u9886\u82f1\u8fdb\u884c\u793e\u5a92\u8425\u9500\u4e0d\u518d\u662f\u4e00\u4e2a\u65b0\u5174\u8bdd\u9898\u3002\u5bf9\u4e8e\u5916\u8d38 B2B \u516c\u53f8\u6765\u8bf4\uff0c\u6ca1\u6709\u4efb\u4f55\u5e73\u53f0\u7684\u4f18\u52bf\u53ef\u4ee5\u4e0e\u9886\u82f1\u76f8\u6bd4\uff0c\u56e0\u4e3a\u5b83\u96c6\u4e2d\u4e86\u5927\u7ea6 <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2017\/pdfs\/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf\">80%<\/a> \u7684\u793e\u4ea4\u7ebf\u7d22\u3002<\/p>\n<p>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u60a8\u4f1a\u5b66\u5230\u4e00\u4e9b\u5999\u62db\uff0c\u5e2e\u52a9\u60a8\u5728\u9886\u82f1\u4e0a\u50cf\u4e13\u5bb6\u4e00\u6837\u8fdb\u884c\u8425\u9500\u3002<\/p>\n<div class=\"table-of-contents\">\n<p class=\"table-of-contents__title\"><strong>\u6982\u8981:<\/strong><\/p>\n<ul>\n<li><a href=\"#what\">\u4ec0\u4e48\u662f\u9886\u82f1\u4e0a\u7684\u793e\u5a92\u8425\u9500\uff1f<\/a><\/li>\n<li><a href=\"#mistakes\">\u5e38\u89c1\u7684\u9886\u82f1\u8425\u9500\u9519\u8bef<\/a><\/li>\n<li><a href=\"#steps\">\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u793e\u5a92\u8425\u9500\u76846\u4e2a\u6b65\u9aa4<\/a>\n<ul>\n<li><a href=\"#establishing\">\u5728\u9886\u82f1\u4e0a\u5efa\u7acb\u4e2a\u4eba\u5f62\u8c61<\/a><\/li>\n<li><a href=\"#building\">\u5728\u9886\u82f1\u4e0a\u5efa\u7acb\u5173\u7cfb<\/a><\/li>\n<li><a href=\"#growing\">\u901a\u8fc7\u5185\u5bb9\u63d0\u9ad8\u6743\u5a01\u6027<\/a><\/li>\n<li><a href=\"#prospecting\">\u5728\u9886\u82f1\u4e0a\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\uff1a\u5bfb\u627e\u4e0e\u8c03\u7814<\/a><\/li>\n<li><a href=\"#connecting\">\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u5e76\u8fdb\u884c\u4e92\u52a8<\/a><\/li>\n<li><a href=\"#moving\">\u5c06\u5bf9\u8bdd\u8f6c\u79fb\u5230\u9886\u82f1\u4e4b\u5916<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what\">\u4ec0\u4e48\u662f\u9886\u82f1\u4e0a\u7684\u793e\u5a92\u8425\u9500\uff1f<\/h2>\n<p>\u8ba9\u6211\u4eec\u5148\u4ece\u793e\u5a92\u8425\u9500\u7684\u5b9a\u4e49\u5f00\u59cb\u3002<\/p>\n<p><a href=\"https:\/\/snovio.cn\/blog\/guide-to-social-selling\/\">\u793e\u5a92\u8425\u9500<\/a>\u662f\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u548c\u5173\u7cfb\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u4fc3\u6210\u9500\u552e\u3002\u56e0\u6b64\uff0c\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u793e\u5a92\u8425\u9500\u7684\u524d\u63d0\u662f\uff0c\u60a8\u5c06\u5229\u7528\u9886\u82f1\u4e0e\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u7136\u540e\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002<\/p>\n<p>\u4e3a\u4e86\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u5728\u9886\u82f1\u793e\u5a92\u8425\u9500\u4e0a\u7684\u6210\u6548\uff0c\u60a8\u53ef\u4ee5\u5b9a\u671f\u68c0\u67e5\u4f60\u7684<strong><a href=\"https:\/\/www.linkedin.com\/sales\/login\">\u793e\u5a92\u8425\u9500\u6307\u6570<\/a><\/strong>\uff08SSI\uff09\u5f97\u5206\u3002\u8fd9\u4e2a\u5de5\u5177\u5c06\u6839\u636e\u4ee5\u4e0b\u56db\u4e2a\u65b9\u9762\u6765\u4e3a\u60a8\u5728\u9886\u82f1\u4e0a\u7684\u8868\u73b0\u8bc4\u5206\uff0c\u8fd9\u56db\u4e2a\u65b9\u9762\u5b9e\u9645\u51b3\u5b9a\u4e86\u4f60\u7684\u9886\u82f1\u793e\u5a92\u8425\u9500\u8d28\u91cf\u3002<\/p>\n<ul>\n<li>\u5efa\u7acb\u4f60\u7684\u4e13\u4e1a\u5f62\u8c61<\/li>\n<li>\u627e\u5230\u5408\u9002\u7684\u4eba<\/li>\n<li>\u5177\u6709\u654f\u9510\u7684\u6d1e\u5bdf\u529b<\/li>\n<li>\u5efa\u7acb\u5173\u7cfb<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image10.png\" alt=\"Social Selling Index (SSI) score\" \/><\/p>\n<p>\u4e0a\u9762\u8fd9\u4e2a\u5206\u6570\u5c06\u662f\u6211\u4eec\u52aa\u529b\u7684\u65b9\u5411\uff0c\u4f46\u9057\u61be\u7684\u662f\uff0c\u5927\u90e8\u5206\u5916\u8d38\u9500\u552e\u5728\u8fd9 4 \u4e2a\u65b9\u9762\u90fd\u505a\u5f97\u4e0d\u597d\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u539f\u56e0\u3002<\/p>\n<h2 id=\"mistakes\">\u5e38\u89c1\u7684\u9886\u82f1\u8425\u9500\u9519\u8bef<\/h2>\n<p>\u5f53\u60a8\u624d\u5f00\u59cb\u60a8\u7684\u9886\u82f1\u793e\u5a92\u8425\u9500\u4e4b\u65c5\u65f6\uff0c\u60a8\u6709\u53ef\u80fd\u72af 7 \u4e2a\u5178\u578b\u7684\u9519\u8bef\uff0c\u8fd9\u4e9b\u9519\u8bef\u4f1a\u963b\u788d\u60a8\u6709\u6548\u5730\u4f7f\u7528\u8fd9\u4e2a\u5f3a\u5927\u7684\u5e73\u53f0\u548c\u60a8 SSI \u7684\u589e\u957f\uff1a<\/p>\n<h3>#1. \u4e0d\u5bf9\u81ea\u5df1\u7684\u6863\u6848\u8fdb\u884c\u8be6\u7ec6\u8bf4\u660e<\/h3>\n<p>\u4ec5\u4ec5\u521b\u5efa\u60a8\u7684\u9886\u82f1\u6863\u6848\u662f\u4e0d\u591f\u7684\u3002\u60a8\u9700\u8981\u786e\u4fdd\u4fe1\u606f\u59cb\u7ec8\u662f\u6700\u65b0\u7684\uff0c\u770b\u8d77\u6765\u662f\u4e13\u4e1a\u7684\u3002<\/p>\n<p>\u5728\u5b9e\u8df5\u4e2d\uff0c\u8bb8\u591a\u5916\u8d38\u9500\u552e\u4ee3\u8868\u7684\u6863\u6848\u5e76\u4e0d\u7b26\u5408\u4ed6\u4eec\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u4ed6\u4eec\u5f3a\u8c03\u81ea\u5df1\u662f\u4e00\u4e2a\u591a\u4e48\u4e13\u4e1a\u7684\u4eba\uff0c\u6216\u8005\u4ed6\u4eec\u53d6\u5f97\u4e86\u591a\u5c11\u6210\u5c31\uff0c\u800c\u5fd8\u8bb0\u4e86\u4ed6\u4eec\u7684\u4e3b\u8981\u76ee\u6807\u4e0d\u662f\u627e\u5de5\u4f5c &#8211; \u4ed6\u4eec\u5229\u7528\u9886\u82f1\u662f\u4e3a\u4e86\u5efa\u7acb\u5173\u7cfb\uff0c\u4ece\u800c\u63a8\u52a8\u8425\u9500\u3002<\/p>\n<h3>#2. \u6ca1\u6709\u62d3\u5c55\u804c\u573a\u4eba\u8109<\/h3>\n<p>\u5927\u7ea6 <a href=\"https:\/\/www.apollotechnical.com\/networking-statistics\/\">80%<\/a> \u7684\u8425\u9500\u4eba\u5458\u8bf4\uff0c\u5efa\u7acb\u804c\u573a\u4eba\u8109\u662f\u5728\u9886\u82f1\u4e0a\u8fdb\u884c<a href=\"https:\/\/snovio.cn\/blog\/12-ways-to-find-emails\/\">\u5ba2\u6237\u5f00\u53d1<\/a>\u7684\u6700\u6709\u6548\u65b9\u5f0f\u3002\u7136\u800c\uff0c\u6ca1\u6709\u591a\u5c11\u5916\u8d38\u4eba\u82b1\u65f6\u95f4\uff08\u5b9a\u671f\u5730\uff01\uff09\u5efa\u7acb\u804c\u573a\u4eba\u8109\u3002\u5982\u679c\u60a8\u60f3\u8981\u52a0\u5165\u90a3\u4e9b\u61d2\u60f0\u7684\u4eba\u7684\u884c\u5217\uff0c\u60a8\u6709\u53ef\u80fd\u88ab\u9057\u5fd8\uff0c\u6216\u8005\u60a8\u7684\u5ba2\u6237\u7fa4\u5c06\u6beb\u65e0\u751f\u673a\u3002<\/p>\n<h3>#3. \u5728\u4e0e\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb\u4e4b\u524d\u4e0d\u505a\u8c03\u67e5<\/h3>\n<p>\u4e00\u4e2a\u5e38\u89c1\u7684\u8bef\u89e3\u662f\uff0c\u628a\u5728\u9886\u82f1\u4e0a\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\u7b80\u5355\u5730\u5f52\u7ed3\u4e3a\u627e\u5230\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u5e76\u4e0d\u662f \u3002\u3002<\/p>\n<p>\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\u9700\u8981\u5bfb\u627e\u548c\u8c03\u67e5\uff0c\u5bf9\u6f5c\u5728\u5ba2\u6237\u7684\u8c03\u67e5\u7814\u7a76\u5c31\u662f\u9500\u552e\u4e13\u5bb6\u901a\u5e38\u6240\u8bf4\u7684 &#8220;\u505a\u4f5c\u4e1a&#8221;\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u9700\u8981\u5c3d\u53ef\u80fd\u591a\u5730\u6536\u96c6\u5173\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u4fe1\u606f\uff0c\u4ee5\u8fdb\u4e00\u6b65\u5efa\u7acb\u53cb\u597d\u5173\u7cfb\uff0c\u5e76\u4f7f\u60a8\u7684\u8425\u9500\u8425\u9500\u8bf4\u8f9e\u4e2a\u6027\u5316\u3002<\/p>\n<p>\u867d\u7136\u8fd9\u770b\u8d77\u6765\u5f88\u56f0\u96be\uff0c\u4f46\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u8bbf\u95ee\u6f5c\u5728\u5ba2\u6237\u7684\u9886\u82f1\u6863\u6848\u5c31\u8db3\u4ee5\u770b\u51fa\u4ed6\u4eec\u662f\u600e\u6837\u7684\u4e00\u4e2a\u4eba\uff0c\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u771f\u6b63\u9700\u8981\u4ec0\u4e48\u3002<\/p>\n<h3>#4. \u5411\u6240\u6709\u4eba\u53d1\u9001\u597d\u53cb\u8bf7\u6c42<\/h3>\n<p>\u5982\u679c\u60a8\u5bf9\u9886\u82f1\u793e\u5a92\u8425\u9500\u6ca1\u6709\u592a\u591a\u7684\u7ecf\u9a8c\uff0c\u60a8\u53ef\u80fd\u4f1a\u7740\u6025\u5730\u60f3\u8981\u5411\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u53d1\u9001\u597d\u53cb\u8bf7\u6c42\uff0c\u4ee5\u8fc5\u901f\u62d3\u5c55\u4f60\u7684\u804c\u573a\u4eba\u8109\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u60a8\u5c31\u6709\u88ab\u5c01\u53f7\u7684\u5371\u9669\u3002<\/p>\n<table style=\"border-color: #ffffff; background-color: #ffe991; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">&nbsp;<\/p>\n<p>      <span style=\"font-size: 18pt;\"><i><span style=\"font-weight: 400;\"><b>\u6ce8\u610f\uff1a<\/b>\u8bf7\u8bb0\u4f4f\uff0c\u9886\u82f1\u5c06\u4f60\u53ef\u4ee5\u53d1\u9001\u7684\u597d\u53cb\u8bf7\u6c42\u6570\u51cf\u5c11\u5230\u4e86\u6bcf\u5468 100 \u4e2a\u3002<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5982\u679c\u60a8\u5bf9\u9886\u82f1\u7684\u5c01\u9501\u6761\u4ef6\u4ee5\u53ca\u5982\u4f55\u907f\u514d\u88ab\u5c01\u9501\u6709\u7591\u95ee\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u7684<a href=\"https:\/\/snovio.cn\/blog\/linkedin-guide\/\">\u6587\u7ae0<\/a>\u3002<\/p>\n<h3>#5. \u53d1\u9001\u597d\u53cb\u8bf7\u6c42\u65f6\u6ca1\u6709\u63d0\u4f9b\u7406\u7531<\/h3>\n<p>\u6211\u4e0d\u65f6\u5730\u6536\u5230\u6765\u81ea\u964c\u751f\u4eba\u7684\u597d\u53cb\u8bf7\u6c42\uff0c\u5374\u4e0d\u4e86\u89e3\u8fd9\u4e9b\u9886\u82f1\u7528\u6237\u627e\u6211\u7684\u539f\u56e0\u3002\u5982\u679c\u60a8\u4e5f\u8fd9\u6837\u505a\u7684\u8bdd\uff0c\u6700\u597d\u505c\u6b62\u3002\u8fd9\u662f\u4eba\u4eec\u53ef\u80fd\u4f1a\u62d2\u7edd\u60a8\u7684\u597d\u53cb\u8bf7\u6c42\uff0c\u56e0\u4e3a\u60a8\u9700\u8981\u8bf4\u660e\u767d<strong>\u60a8\u4e3a\u4ec0\u4e48\u8981\u6c42\u522b\u4eba\u4e0e\u60a8\u8054\u7cfb<\/strong>\u3002<\/p>\n<h3>#6. \u4e0d\u5bf9\u60a8\u7684\u8bf4\u8f9e\u8fdb\u884c\u4e2a\u6027\u5316\u5904\u7406<\/h3>\n<p>\u4eba\u4eec\u559c\u6b22\u7279\u522b\u7684\u611f\u89c9\uff0c\u4ed6\u4eec\u5e76\u4e0d\u5173\u5fc3\u60a8\u6b64\u523b\u8054\u7cfb\u4e86\u591a\u5c11\u9886\u82f1\u7528\u6237\u3002\u5982\u679c\u4ed6\u4eec\u89c9\u5f97\u60a8\u662f\u6839\u636e\u4e00\u4e2a\u5355\u4e00\u7684\u6a21\u677f\u4e0e\u4ed6\u4eec\u6c9f\u901a\uff0c\u60a8\u7684\u9886\u82f1\u793e\u5a92\u8425\u9500\u7b56\u7565\u5219\u53ef\u80fd\u4f1a\u5931\u8d25\u3002\u60a8\u9700\u8981\u8003\u8651\u5982\u4f55\u4f7f\u60a8\u7684\u6c9f\u901a\u4e2a\u6027\u5316\uff0c\u7279\u522b\u662f\u5728\u7ed9\u6f5c\u5728\u5ba2\u6237\u6279\u91cf\u53d1\u9001\u6d88\u606f\u7684\u65f6\u5019\u3002<\/p>\n<h3>#7. \u4e0d\u4e3a\u60a8\u7684\u8054\u7cfb\u4eba\u63d0\u4f9b\u4ef7\u503c<\/h3>\n<p>\u9886\u82f1\u7528\u6237\u53ef\u80fd\u4f1a\u63a5\u53d7\u60a8\u7684\u597d\u53cb\u8bf7\u6c42\uff0c\u4f46\u5982\u679c\u4ed6\u4eec\u4ece\u4e2d\u5f97\u4e0d\u5230\u4efb\u4f55\u4ef7\u503c\uff0c\u4ed6\u4eec\u4ecd\u7136\u4f1a\u8ba4\u4e3a\u60a8\u662f\u4e00\u4e2a\u964c\u751f\u4eba\uff0c\u751a\u81f3\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u5728\u4e00\u6bb5\u65f6\u95f4\u540e\u5220\u9664\u60a8\u3002\u5bf9\u90a3\u4e9b\u53d1\u5e03\u592a\u591a\u7684\u5e7f\u544a\u6216\u81ea\u6211\u63a8\u9500\u7684\u5185\u5bb9\u7684\u9500\u552e\u4ee3\u8868\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u5e38\u89c1\u7684\u7ed3\u679c\u3002\u4e0d\u8981\u6210\u4e3a\u4ed6\u4eec\u4e2d\u7684\u4e00\u5458\u3002<\/p>\n<p>\u597d\u5427\u00a0 \u3002\u3002\u3002\u4ece\u9519\u8bef\u4e2d\u5b66\u4e60\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u65b9\u5f0f\uff0c\u4f46\u6211\u4eec\u662f\u6765\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u7684\uff0c\u4e0d\u662f\u5417\uff1f<\/p>\n<p>\u4e0b\u4e00\u7ae0\u5c06\u5e2e\u52a9\u60a8\u5206\u9636\u6bb5\u5efa\u7acb\u60a8\u7684\u9886\u82f1\u793e\u5a92\u8425\u9500\u6218\u7565\uff0c\u5e76\u4e3a\u4e0a\u8ff0\u6240\u6709\u9519\u8bef\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<h2 id=\"steps\">\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u793e\u5a92\u8425\u9500\u7684 6 \u4e2a\u6b65\u9aa4<\/h2>\n<h3 id=\"establishing\">\u7b2c1\u6b65\uff0c\u5728\u9886\u82f1\u4e0a\u5efa\u7acb\u4e2a\u4eba\u5f62\u8c61<\/h3>\n<p>\u60a8\u7684\u540d\u5b57\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u8d77\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002\u60a8\u53ef\u80fd\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u4ea7\u54c1\u53ef\u4ee5\u9500\u552e\uff0c\u4f46\u5982\u679c\u60a8\u7684\u9886\u82f1\u5f62\u8c61\u4e0d\u7a81\u51fa\uff0c\u60a8\u5c31\u5f88\u96be\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u627e\u5230\u5ba2\u6237\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u7b2c\u4e00\u6b65\u5fc5\u987b\u662f\u5728\u9886\u82f1\u4e0a\u5efa\u7acb\u60a8\u7684\u4e2a\u4eba\u5f62\u8c61\uff0c\u4e3a\u8425\u9500\u4f18\u5316\u60a8\u7684\u9886\u82f1\u6863\u6848\uff0c\u4f7f\u5176\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002<\/p>\n<p>\u4e0b\u9762\u662f\u5982\u4f55\u4f18\u5316\u60a8\u7684\u9886\u82f1\u6863\u6848\u4ee5\u4fbf\u66f4\u597d\u5730\u8fdb\u884c\u8425\u9500\u7684\u65b9\u6cd5\uff1a<\/p>\n<p><strong>\u9886\u82f1\u5934\u50cf<\/strong><\/p>\n<p>\u60a8\u7684\u9886\u82f1\u5934\u50cf\u6bd4\u60a8\u60f3\u8c61\u7684\u66f4\u91cd\u8981\u2014\u2014\u9886\u82f1\u7684\u7814\u7a76\u8868\u660e\uff0c\u53ea\u8981\u6709\u4e00\u5f20\u56fe\u7247\uff0c\u60a8\u7684\u6863\u6848\u88ab\u4ed6\u4eba\u6d4f\u89c8\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u589e\u52a0 <a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/product-tips\/tips-for-taking-professional-linkedin-profile-pictures\">14 \u500d<\/a>\u3002<\/p>\n<p>\u7136\u800c\uff0c\u4ec5\u4ec5\u662f\u4efb\u610f\u4e0a\u4f20\u4e00\u5f20\u81ea\u5df1\u7684\u7167\u7247\u662f\u4e0d\u591f\u7684\u3002\u9886\u82f1\u662f\u4e00\u4e2a\u4e13\u4e1a\u7684\u7f51\u7edc\uff0c\u6240\u4ee5\u60a8\u7684\u7167\u7247\u5fc5\u987b\u662f\u4e13\u4e1a\u7684\u3002<\/p>\n<p>\u786e\u4fdd\u60a8\u4f7f\u7528\u7684\u662f\u4e00\u5f20\u8d28\u91cf\u9ad8\u7684\u9762\u90e8\u7279\u5199\uff0c\u4ee5\u7a81\u51fa\u60a8\u7684\u89d2\u8272\u3002\u786e\u4fdd\u753b\u9762\u91cc\u6ca1\u6709\u5176\u4ed6\u4eba\u3001\u6ca1\u6709\u5947\u602a\u7684\u80cc\u666f\uff0c\u53ea\u6709\u4e00\u4e2a\u770b\u8d77\u6765\u4e13\u4e1a\u548c\u53cb\u597d\u7684\u60a8\u3002<\/p>\n<p><strong>\u9886\u82f1\u7684\u80cc\u666f\u56fe\u7247<\/strong><\/p>\n<p>\u6ca1\u6709\u591a\u5c11\u4eba\u771f\u6b63\u6ce8\u91cd\u5b83 \u3002\u3002\u7136\u800c\uff0c\u6211\u4eec\u5e94\u8be5\u6ce8\u91cd\uff01\u60a8\u7684\u80cc\u666f\u56fe\u7247\u53ef\u4ee5\u8fdb\u884c\u516c\u53f8\u7684\u5ba3\u4f20\uff0c\u6216\u8005\u63cf\u8ff0\u6211\u4eec\u53ef\u4ee5\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/1676347015.png\" alt=\"LinkedIn background photo\" \/><\/p>\n<p><strong>\u9886\u82f1\u6807\u9898<\/strong><\/p>\n<p>\u8fd9\u662f\u4eba\u4eec\u5728\u60a8\u7684\u540d\u5b57\u4e0b\u4f1a\u770b\u5230\u7684\u5185\u5bb9\u3002\u8bf7\u786e\u4fdd\u60a8\u4e0d\u53ea\u662f\u5728\u90a3\u91cc\u8bf4\u660e\u60a8\u7684\u5de5\u4f5c\u804c\u4f4d\uff0c\u800c\u662f\u6709\u66f4\u591a\u7684\u4ef7\u503c\u3002\u5c31\u4e2a\u4eba\u800c\u8a00\uff0c\u6211\u559c\u6b22 <a href=\"https:\/\/blog.hubspot.com\/sales\/how-to-write-an-effective-linkedin-headline?_ga=2.199933998.1681295278.1627685942-1584175681.1627685942&amp;hubs_content=blog.hubspot.com%2Fsales%2Fsocial-selling-linkedin&amp;hubs_content-cta=LinkedIn%20headline\">Hubspot<\/a> \u63d0\u4f9b\u7684\u9886\u82f1\u6807\u9898\u516c\u5f0f\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u3010\u6807\u9898\u3011\uff1a\u5e2e\u52a9\u3010\u6f5c\u5728\u5ba2\u6237\u3011\u505a\u67d0\u4e8b<\/strong><\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u662f\u4e00\u4e2a\u8f6f\u4ef6\u9500\u552e\u7ecf\u7406\uff0c\u60a8\u7684\u9886\u82f1\u6807\u9898\u53ef\u4ee5\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n<p style=\"text-align: center;\">\u201c\u9500\u552e\u7ecf\u7406\uff1a\u5e2e\u52a9\u6570\u5b57\u8425\u9500\u4eba\u5458\u5b9e\u73b0\u8425\u9500\u7684\u81ea\u52a8\u5316\u201d<\/p>\n<p><strong>\u9886\u82f1\u4e2a\u4eba\u4ecb\u7ecd<\/strong><\/p>\n<p>\u9886\u82f1\u4e2a\u4eba\u4ecb\u7ecd\uff0c\u4e5f\u88ab\u79f0\u4e3a\u9886\u82f1 bio \u6216\u9886\u82f1 About \u90e8\u5206\uff0c\u662f\u51e0\u6bb5\u7d27\u63a5\u7740\u51fa\u73b0\u5728\u7528\u6237\u7684\u5de5\u4f5c\u7ecf\u5386\u4ecb\u7ecd\u4e4b\u524d\u7684\u6587\u5b57\u3002<\/p>\n<p>\u6211\u5728\u6211\u7684\u4e2a\u4eba\u4ecb\u7ecd\u4e2d\u662f\u8fd9\u6837\u505a\u7684\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/1676347126.png\" alt=\"LinkedIn summary\" \/><\/p>\n<p>\u786e\u4fdd\u60a8\u7684\u9886\u82f1\u4e2a\u4eba\u4ecb\u7ecd\u6700\u591a\u4e24\u6bb5\u957f\u3002\u63cf\u8ff0\u662f\u4ec0\u4e48\u8ba9\u60a8\u5bf9\u8fd9\u4efd\u5de5\u4f5c\u5145\u6ee1\u70ed\u60c5\uff0c\u4ee5\u53ca\u60a8\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u4e0d\u8981\u628a\u60a8\u7684\u4e2a\u4eba\u4ecb\u7ecd\u5199\u5f97\u592a\u6b63\u5f0f &#8211; \u53ea\u6709\u8868\u73b0\u51fa\u60a8\u662f\u4e00\u4e2a\u548c\u4ed6\u4eec\u4e00\u6837\u7684\u4eba\uff0c\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u624d\u4f1a\u66f4\u597d\u5730\u611f\u77e5\u5230\u3002<\/p>\n<p><strong>\u9886\u82f1\u7684\u89d2\u8272\u63cf\u8ff0<\/strong><\/p>\n<p>\u5728 \u201c\u5de5\u4f5c\u7ecf\u5386\u201d\u90e8\u5206\uff0c\u9886\u82f1\u7528\u6237\u901a\u5e38\u4f1a\u63cf\u8ff0\u4ed6\u4eec\u5728\u54ea\u91cc\u5de5\u4f5c\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u516c\u53f8\u7684\u89d2\u8272\u662f\u4ec0\u4e48\/\u66fe\u7ecf\u662f\u4ec0\u4e48\u3002\u5728\u5c55\u793a\u60a8\u76ee\u524d\u7684\u804c\u4f4d\u65f6\uff0c\u540c\u6837\u8981\u4f53\u73b0\u81ea\u5df1\u7684\u4ef7\u503c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5c55\u793a \u201c\u9500\u552e B2B \u89e3\u51b3\u65b9\u6848\u201d\u8fd9\u6837\u7684\u4e00\u822c\u6027\u77ed\u8bed\u3002<\/p>\n<p>\u8ba9\u60a8\u7684\u5f62\u8c61\u66f4\u6709\u9488\u5bf9\u6027\uff0c\u8fd9\u6837\u60a8\u7684\u5ba2\u6237\u5c31\u4f1a\u660e\u767d\u60a8\u662f\u80fd\u5b9e\u9645\u5e26\u7ed9\u4ed6\u4eec\u4e1a\u52a1\u5e2e\u52a9\u7684\u4eba\u3002\u8fd9\u91cc\u6709\u4e00\u4e9b\u60a8\u53ef\u4ee5\u53c2\u8003\u7684\u4f8b\u5b50\uff1a<\/p>\n<ul>\n<li>\u4e0eX\u884c\u4e1a\u7684\u516c\u53f8\u5408\u4f5c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u63d0\u9ad8\u8425\u9500\u4e1a\u7ee9\u3002<\/li>\n<li>\u5e2e\u52a9\u5ba2\u6237\u6bcf\u5e74\u63d0\u9ad8 20% \u7684\u6536\u5165\u3002<\/li>\n<li>\u4e3aX\u884c\u4e1a\u7684\u516c\u53f8\u63d0\u4f9b\u5ba2\u6237\u5f00\u53d1\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n<\/ul>\n<p><strong>\u63a8\u8350\u4fe1<\/strong><\/p>\n<p>\u9886\u82f1\u63a8\u8350\u4fe1\u53ef\u4ee5\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u60a8\u662f\u4e00\u4e2a\u503c\u5f97\u4f9d\u8d56\u7684\u4e13\u5bb6\u3002\u6b64\u5916\uff0c\u4ed6\u4eec\u53ef\u4ee5\u786e\u5b9a\u60a8\u5f97\u5230\u7684\u63a8\u8350\u4e0d\u662f\u5047\u7684 &#8211; \u5982\u9700\u9a8c\u8bc1\uff0c\u53ea\u9700\u70b9\u51fb\u5728\u60a8\u7684\u9886\u82f1\u6863\u6848\u4e0a\u7559\u4e0b\u7684\u63a8\u8350\u4eba\u6863\u6848\u3002<\/p>\n<p>\u60a8\u5f97\u5230\u7684\u63a8\u8350\u8d8a\u591a\u8d8a\u597d\u3002\u8981\u63a8\u8350\u4fe1\u7684\u65b9\u6cd5\u5e76\u4e0d\u50cf\u770b\u8d77\u6765\u90a3\u4e48\u590d\u6742 &#8211; \u60a8\u53ea\u9700\u8981\u505a\u4e00\u4e0b\u53cd\u9988\u7ba1\u7406\uff0c\u6bcf\u6b21\u60a8\u5728\u7535\u5b50\u90ae\u4ef6\u6216 InMail \u5f80\u6765\u4e2d\u5f97\u5230\u79ef\u6781\u7684\u53cd\u9988\u65f6\uff0c\u611f\u8c22\u5bf9\u65b9\u5e76\u793c\u8c8c\u5730\u8be2\u95ee\u4ed6\u4eec\u662f\u5426\u53ef\u4ee5\u4ee5\u63a8\u8350\u4fe1\u7684\u5f62\u5f0f\u5728\u60a8\u7684\u9886\u82f1\u6863\u6848\u91cc\u5411\u60a8\u518d\u6b21\u7ed9\u4e88\u4ed6\u4eec\u7684\u9ad8\u5ea6\u8bc4\u4ef7\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image6.png\" alt=\"LinkedIn recommendations\" \/><\/p>\n<h3 id=\"building\">\u7b2c\u4e8c\u6b65\uff0c\u5728\u9886\u82f1\u4e0a\u5efa\u7acb\u5173\u7cfb<\/h3>\n<p>\u73b0\u5728\u60a8\u7684\u6863\u6848\u770b\u8d77\u6765\u5f88\u5438\u5f15\u4eba\uff0c\u662f\u65f6\u5019\u5efa\u7acb\u9886\u82f1\u804c\u573a\u4eba\u8109\u4e86\u3002<\/p>\n<p><strong>\u4e0e\u60a8\u7684\u540c\u4e8b\u548c\u5176\u4ed6\u60a8\u8ba4\u8bc6\u7684\u4e13\u4e1a\u4eba\u58eb\u8054\u7cfb<\/strong><\/p>\n<p>\u4ece\u4e0e\u60a8\u8ba4\u8bc6\u7684\u4eba\u8054\u7cfb\u5f00\u59cb\uff0c\u8fd9\u662f\u4e00\u4e2a\u62d3\u5c55\u60a8\u4eba\u8109\u7684\u53ef\u9760\u65b9\u6cd5\uff0c\u800c\u4e14\u4e0d\u4f1a\u6709\u88ab\u9886\u82f1\u7b97\u6cd5\u5c01\u9501\u7684\u98ce\u9669\uff0c\u56e0\u4e3a\u4e0e\u60a8\u76f8\u8bc6\u7684\u4eba\u5f88\u53ef\u80fd\u4f1a\u63a5\u53d7\u60a8\u7684\u597d\u53cb\u9080\u8bf7\u3002<\/p>\n<p><strong>\u5728\u9886\u82f1\u4e0a\u4e0e\u60a8\u7684\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb<\/strong><\/p>\n<p>\u5df2\u7ecf\u6709\u4e86\u5ba2\u6237\uff0c\u4f46\u4ecd\u4e0d\u5728\u60a8\u7684\u9886\u82f1\u4eba\u8109\u4e2d\uff1f\u4e0e\u4ed6\u4eec\u53bb\u9886\u82f1\u4e0a\u4ea7\u751f\u8054\u7cfb\u5427\uff0c\u8fd9\u4e9b\u4eba\u53ef\u4ee5\u63a8\u8350\u60a8\uff0c\u5e2e\u52a9\u60a8\u5efa\u7acb\u4e2a\u4eba\u5f62\u8c61\u3002<\/p>\n<p><strong>\u4e0e2\u5ea6\u4eba\u8109\u548c3\u5ea6\u4eba\u8109\u5efa\u7acb\u8054\u7cfb<\/strong><\/p>\n<p>\u90a3\u4e9b\u63a5\u53d7\u4e86\u60a8\u7684\u597d\u53cb\u8bf7\u6c42\u6216\u60a8\u63a5\u53d7\u4e86\u4ed6\u4eec\u7684\u597d\u53cb\u8bf7\u6c42\u7684\u4eba\uff0c\u662f\u60a8\u76841\u5ea6\u4eba\u8109\u3002\u73b0\u5728\u60a8\u5df2\u7ecf\u6709\u4e86\u8fd9\u4e9b\u8054\u7cfb\u4eba\u7684\u540d\u5355\uff0c\u662f\u65f6\u5019\u548c\u4ed6\u4eec\u7684\u8054\u7cfb\u4eba\u8054\u7cfb\u4e86 &#8211; \u8fd9\u5c31\u662f\u6240\u8c13\u76842\u5ea6\u4eba\u8109\u548c3\u5ea6\u4eba\u8109\u3002\u8fd9\u5c31\u662f &#8220;\u6211\u670b\u53cb\u7684\u670b\u53cb\u5c31\u662f\u6211\u7684\u670b\u53cb &#8220;\u7684\u60c5\u51b5\u53ef\u80fd\u8d77\u4f5c\u7528\u7684\u5730\u65b9\uff0c\u6240\u4ee5\u60a8\u5c06\u636e\u6b64\u66f4\u591a\u5730\u6269\u5927\u60a8\u7684\u4eba\u8109\u3002<\/p>\n<table style=\"background-color: #ffe991; border-color: #ffffff;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p>      <span style=\"font-size: 18pt;\"><b><i>\u6ce8\u610f\uff1a <\/i><\/b><i>\u5efa\u8bae\u540c\u4e0e\u60a8\u7684\u884c\u4e1a\u3001\u5de5\u4f5c\u804c\u4f4d\u3001\u4ea7\u54c1\u6709\u5173\u7cfb\u7684\u4eba\u5efa\u7acb\u8054\u7cfb\u3002\u9996\u5148\uff0c\u60a8\u7684\u597d\u53cb\u8bf7\u6c42\u5c06\u6709\u66f4\u591a\u673a\u4f1a\u88ab\u63a5\u53d7\u3002\u5176\u6b21\uff0c\u4e0e\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb\u7684\u673a\u4f1a\u5c06\u589e\u52a0\u3002<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u4f7f\u7528\u9886\u82f1\u7684\u9ad8\u7ea7\u641c\u7d22\u673a\u5236\u4e0e\u4eba\u8054\u7cfb<\/strong><\/p>\n<p>\u627e\u5230\u66f4\u591a\u7684\u4e13\u4e1a\u4eba\u58eb\u52a0\u5165\u4f60\u5728\u9886\u82f1\u4e0a\u7684\u804c\u573a\u4eba\u8109\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u9886\u82f1\u9ad8\u7ea7\u641c\u7d22\u529f\u80fd\u8fc7\u6ee4\u7528\u6237\uff0c\u627e\u5230\u4e0e\u60a8\u7684\u4ea7\u54c1\u76f8\u5173\u7684\u9886\u82f1\u7528\u6237\u6765\u6210\u4e3a\u60a8\u7684\u5408\u4f5c\u4f19\u4f34\u6216\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<table style=\"border-color: #ffffff; background-color: #ffe991;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p>      <span style=\"font-size: 18pt;\"><b><i>\u8bf7\u8bb0\u4f4f\uff1a<\/i><\/b><i>\u8981<\/i><i>\u4e60\u60ef\u4e8e\u6bcf\u4e24\u5468\u67e5\u770b\u4e00\u6b21\u60a8\u7684\u597d\u53cb\u8bf7\u6c42\uff0c\u5e76\u64a4\u56de\u90a3\u4e9b\u57282\u5468\u5185\u6ca1\u6709\u88ab\u63a5\u53d7\u7684\u8bf7\u6c42\u3002<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u5173\u6ce8\u6709\u5f71\u54cd\u529b\u7684\u4eba<\/strong><\/p>\n<p>\u60a8\u6240\u5173\u6ce8\u7684\u884c\u4e1a\u5927\u62ff\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u60a8\u7684\u793e\u5a92\u8425\u9500\u80fd\u529b\uff0c\u56e0\u4e3a\u60a8\u4f1a\u5c06\u4ed6\u4eec\u7684\u60f3\u6cd5\u7528\u4e8e\u60a8\u5728\u9886\u82f1\u4e0a\u53d1\u8868\u7684\u5185\u5bb9 &#8211; \u5185\u5bb9\u662f\u63d0\u9ad8\u60a8\u5728\u9886\u82f1\u4e0a\u7684\u6743\u5a01\u6027\u7684\u5fc5\u8981\u52aa\u529b\u3002<\/p>\n<p>\u8fd9\u5c06\u662f\u60a8\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u793e\u5a92\u8425\u9500\u7684\u4e0b\u4e00\u6b65\u3002<\/p>\n<h3 id=\"growing\">\u7b2c\u4e09\u6b65\uff0c\u901a\u8fc7\u5185\u5bb9\u63d0\u9ad8\u6743\u5a01\u6027<\/h3>\n<p>\u6211\u4e0d\u4f1a\u6d6a\u8d39\u53e3\u820c\u5f3a\u8c03\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u5185\u5bb9\u662f\u591a\u4e48\u91cd\u8981\uff0c\u6211\u4eec\u53ea\u9700\u8981\u770b\u4e00\u4e0b\u8fd9\u4e9b\u6570\u5b57\uff1a<\/p>\n<ul>\n<li>\u5927\u7ea6 <a href=\"https:\/\/delante.co\/content-marketing-statistics\/\">90%<\/a> \u7684\u5ba2\u6237\u8ba4\u4e3a\u5b9a\u5236\u5185\u5bb9\u662f\u6709\u7528\u7684\u3002<\/li>\n<li><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">80%<\/a> \u7684\u5ba2\u6237\u559c\u6b22\u901a\u8fc7\u5b9a\u5236\u5185\u5bb9\u4e86\u89e3\u516c\u53f8\u3002<\/li>\n<li><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">78%<\/a> \u7684\u5ba2\u6237\u8ba4\u4e3a\u4ed6\u4eec\u4e0e\u4f7f\u7528\u5b9a\u5236\u5185\u5bb9\u7684\u516c\u53f8\u4e4b\u95f4\u5b58\u5728\u8054\u7cfb\u3002<\/li>\n<li><a href=\"https:\/\/delante.co\/content-marketing-statistics\/\">70%<\/a> \u7684\u5ba2\u6237\u5728\u9605\u8bfb\u516c\u53f8\u53d1\u5e03\u7684\u5185\u5bb9\u540e\u611f\u5230\u4e0e\u516c\u53f8\u66f4\u4eb2\u8fd1\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u91cc\u6709\u51e0\u4e2a\u5173\u4e8e\u5982\u4f55\u5728\u9886\u82f1\u4e0a\u53d1\u5e16\u5e76\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u63d0\u9ad8\u60a8\u6743\u5a01\u6027\u7684\u63d0\u793a\uff1a<\/p>\n<p><strong>\u4e3a\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9<\/strong><\/p>\n<p>\u56de\u60f3\u4e00\u4e0b\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u753b\u50cf\uff0c\u56de\u60f3\u4ed6\u4eec\u7684\u9700\u6c42\u3001\u4ee5\u53ca\u60a8\u53ef\u4ee5\u89e3\u51b3\u7684\u75db\u70b9\u3002\u7136\u540e\u521b\u5efa\u9886\u82f1\u5e16\u5b50\uff0c\u8ba8\u8bba\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u95ee\u9898\u5e76\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u5982\u679c\u60a8\u4f7f\u7528\u9886\u82f1 Publisher \u6765\u53d1\u5e03\u60a8\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u4ece\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u8f6c\u53d1\u76f8\u5173\u7684\u535a\u5ba2\u6216\u6587\u7ae0\u3002<\/p>\n<p><strong>\u7b56\u5212\u4e0e\u60a8\u6f5c\u5728\u5ba2\u6237\u76f8\u5173\u7684\u6d41\u884c\u5185\u5bb9<\/strong><\/p>\n<p>\u5185\u5bb9\u7b56\u5212\u9700\u8981\u5206\u4eab\u4ed6\u4eba\u521b\u9020\u7684\u3001\u5bf9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002\u8fd9\u662f\u9664\u4e86\u53d1\u5e03\u60a8\u81ea\u5df1\u7684\u539f\u521b\u4f5c\u54c1\u4e4b\u5916\u7684\u7b56\u7565\u3002<\/p>\n<p>\u5982\u679c\u60a8\u5206\u4eab\u4e00\u4e9b\u60a8\u5728\u9886\u82f1\u4e0a\u5173\u6ce8\u7684\u884c\u4e1a\u5927\u62ff\u7684\u5185\u5bb9\uff0c\u7279\u522b\u662f\u5982\u679c\u60a8\u52a0\u5165\u81ea\u5df1\u7684\u89c2\u70b9\u6216\u63d0\u4f9b\u60a8\u7684\u603b\u7ed3\uff0c\u8fd9\u5c06\u4f1a\u5f88\u6709\u6548\uff0c\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u53ef\u4ee5\u636e\u6b64\u5feb\u901f\u83b7\u5f97\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u6b64\u6765\u5e94\u5bf9\u4ed6\u4eec\u5f53\u4e0b\u7684\u6311\u6218\u3002<\/p>\n<p><strong>\u901a\u8fc7\u5b9a\u671f\u53d1\u5e16\u548c\u8bc4\u8bba\u4fdd\u6301\u7c98\u5ea6<\/strong><\/p>\n<p>\u4ec5\u4ec5\u5728\u9886\u82f1\u4e0a\u5199\u4e00\u7bc7\u6587\u7ae0\u7136\u540e\u5c06\u5b83\u629b\u8bf8\u8111\u540e\u662f\u4e0d\u591f\u7684\u3002\u4e3a\u4e86\u63d0\u9ad8\u6743\u5a01\u6027\uff0c\u60a8\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\u5e94\u8be5\u662f\u8fde\u7eed\u7684\uff0c\u6240\u4ee5\u8981\u5b89\u6392\u597d\u60a8\u53d1\u5e16\u6216\u5206\u4eab\u5e16\u5b50\u7684\u9891\u7387\u3002<\/p>\n<p>\u8bb0\u4f4f\u8981\u5bf9\u522b\u4eba\u7684\u5e16\u5b50\u53d1\u8868\u8bc4\u8bba\u3002\u52a0\u5165\u9886\u82f1\u5c0f\u7ec4\uff0c\u4eba\u4eec\u4f1a\u5728\u90a3\u91cc\u8ba8\u8bba\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u5178\u578b\u95ee\u9898\uff0c\u79ef\u6781\u53c2\u4e0e\u8ba8\u8bba\uff0c\u5bf9\u63d0\u51fa\u7684\u95ee\u9898\u6216\u8ba8\u8bba\u7684\u4e3b\u9898\u8fdb\u884c\u8bc4\u8bba\uff0c\u8fd9\u662f\u5c55\u793a\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5438\u5f15\u516c\u4f17\u5bf9\u60a8\u4fe1\u606f\u548c\u4ea7\u54c1\u5173\u6ce8\u7684\u4e00\u4e2a\u53ef\u9760\u65b9\u6cd5\u3002<\/p>\n<p><strong>\u9f13\u52b1\u53c2\u4e0e\u60a8\u7684\u5e16\u5b50<\/strong><\/p>\n<p>\u60a8\u5728\u9886\u82f1\u4e0a\u53d1\u8868\u7684\u5e16\u5b50\u5728\u5f00\u59cb\u65f6\u53ef\u80fd\u4f1a\u7ed9\u4eba\u7559\u4e0b\u4e00\u4e9b\u5370\u8c61\u3002\u9f13\u52b1\u60a8\u7684\u540c\u4e8b\u548c\u60a8\u8ba4\u8bc6\u7684\u9886\u82f1\u7528\u6237\u5bf9\u8fd9\u4e9b\u5e16\u5b50\u4f5c\u51fa\u53cd\u5e94\u3002\u53e6\u5916\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u5982 <a href=\"https:\/\/www.podawaa.com\/\">Podawaa<\/a>\uff0c\u8fd9\u5c06\u5e2e\u52a9\u60a8\u589e\u52a0\u60a8\u7684\u9886\u82f1\u5e16\u5b50\u7684\u5f71\u54cd\u529b\u3002<\/p>\n<h3 id=\"prospecting\">\u7b2c\u56db\u6b65\uff0c\u5728\u9886\u82f1\u4e0a\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\uff1a\u5bfb\u627e\u4e0e\u8c03\u7814<\/h3>\n<p><strong>\u5982\u4f55\u5728\u9886\u82f1\u4e0a\u627e\u5230\u6f5c\u5728\u5ba2\u6237<\/strong><\/p>\n<p>\u60a8\u5df2\u7ecf\u63a5\u8fd1\u4e86\u9886\u82f1\u793e\u5a92\u8425\u9500\u7684\u6700\u5173\u952e\u9636\u6bb5\u4e4b\u4e00 &#8211; \u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\u3002\u5728\u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\u65b9\u9762\uff0c\u9886\u82f1\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<p>\u5728\u6b64\uff0c\u6211\u5c06\u52fe\u52d2\u51fa\u60a8\u5982\u4f55\u5728\u9886\u82f1\u4e0a\u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u4f73\u65b9\u5f0f\u3002<\/p>\n<ul>\n<li><strong>\u901a\u8fc7\u60a8\u7684\u8054\u7cfb\u4eba<\/strong>\uff0c\u627e\u5230\u7b26\u5408\u60a8\u7406\u60f3\u5ba2\u6237\u753b\u50cf\u7684\u4eba\u3002<\/li>\n<li><strong>\u52a0\u5165\u9886\u82f1\u5c0f\u7ec4<\/strong>\uff0c\u79ef\u6781\u53c2\u4e0e\u8ba8\u8bba\uff0c\u4ee5\u5c55\u793a\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u5e76\u63d0\u4f9b\u4ef7\u503c\u3002<\/li>\n<li><strong>\u4f7f\u7528\u641c\u7d22\u63d0\u9192\u529f\u80fd<\/strong>\u6765\u83b7\u53d6\u65b0\u7684\u51b3\u7b56\u8005\u4fe1\u606f\uff0c\u4e00\u65e6\u9886\u82f1\u627e\u5230\u7b26\u5408\u60a8\u7684\u641c\u7d22\u6807\u51c6\u7684\u4eba\uff0c\u5c31\u4f1a\u5728\u6bcf\u5468\u7ed9\u60a8\u53d1\u9001\u901a\u77e5\u3002<\/li>\n<li><strong>\u8c03\u67e5\u7ade\u4e89\u5bf9\u624b\u7684\u804c\u573a\u4eba\u8109<\/strong>\uff0c\u627e\u5230\u66f4\u591a\u5173\u4e8e\u4ed6\u4eec\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u51ed\u501f\u81ea\u5df1\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u6240\u80fd\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u7684\u4ef7\u503c\uff0c\u8fdb\u4e00\u6b65\u6316\u8d70\u4ed6\u4eec\u3002<\/li>\n<li>\u901a\u8fc7 &#8220;<strong>\u770b\u8fc7\u672c\u9875\u7684\u4f1a\u5458\u8fd8\u770b\u4e86<\/strong> &#8220;\u90e8\u5206\u6765\u5bfb\u627e\u4e0e\u60a8\u7684\u8054\u7cfb\u4eba\u76f8\u4f3c\u7684\u4eba\u3002<\/li>\n<li>\u67e5\u770b\u60a8\u7684\u5ba2\u6237\u7684<strong>\u6280\u80fd\u8ba4\u53ef<\/strong>\uff0c\u627e\u5230\u53ef\u80fd\u6210\u4e3a\u60a8\u6f5c\u5728\u5ba2\u6237\u7684\u4eba\u3002<\/li>\n<li>\u5728\u60a8\u7684\u9886\u82f1\u8d26\u6237\u4e2d\u67e5\u770b<strong>\u6587\u7ae0\u548c\u6d3b\u52a8<\/strong>\u90e8\u5206\uff0c\u770b\u770b\u8c01\u4e0e\u60a8\u7684\u5e16\u5b50\u6709\u4e92\u52a8 \u2014\u2014\u4ed6\u4eec\u53ef\u80fd\u6210\u4e3a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<li><strong>\u67e5\u770b<\/strong>\u4e0e\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u987e\u5ba2\u7684\u5e16\u5b50<strong>\u6709\u4e92\u52a8\u7684\u4eba<\/strong>\u3002<\/li>\n<li><strong>\u4f7f\u7528\u5e03\u5c14\u641c\u7d22\u529f\u80fd<\/strong>\uff0c\u8fdb\u884c\u66f4\u9ad8\u7ea7\u7684\u8fc7\u6ee4\uff0c\u4ee5\u51c6\u786e\u627e\u5230\u60a8\u6b63\u5728\u5bfb\u627e\u7684\u4fe1\u606f\u3002<\/li>\n<li><strong>\u4f7f\u7528\u9886\u82f1 Sales Navigator \u529f\u80fd<\/strong>\u8fdb\u884c\u66f4\u9ad8\u7ea7\u7684\u8fc7\u6ee4\uff08\u8bf7\u8bb0\u4f4f\uff0c\u8fd9\u4e2a\u5de5\u5177\u4e0d\u662f\u514d\u8d39\u7684\uff09\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u9605\u8bfb<a href=\"https:\/\/snovio.cn\/blog\/linkedin-prospecting-methodologies\/\">\u6211\u4eec\u7684\u6587\u7ae0<\/a>\uff0c\u83b7\u5f97\u66f4\u591a\u5173\u4e8e<strong>\u5728\u9886\u82f1\u4e0a\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\u7684\u6280\u5de7\u3001\u65b9\u6cd5\u548c\u6848\u4f8b<\/strong>\u4fe1\u606f\u3002<\/p>\n<p><strong>\u5982\u4f55\u5728\u9886\u82f1\u4e0a\u505a\u6f5c\u5728\u5ba2\u6237\u8c03\u7814<\/strong><\/p>\n<p>\u73b0\u5728\u662f\u65f6\u5019\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u4e86\u3002\u8ba9\u6211\u4eec\u6765\u4e86\u89e3\u4e00\u4e0b\u5982\u4f55\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u6f5c\u5728\u5ba2\u6237\u8c03\u7814\uff0c\u4ee5\u4f7f\u60a8\u7684\u793e\u5a92\u8425\u9500\u7b56\u7565\u53d6\u5f97\u6210\u529f\uff1a<\/p>\n<ul>\n<li><strong>\u67e5\u770b \u201c\u4eae\u70b9\u201d\u677f\u5757<\/strong><\/li>\n<\/ul>\n<p>\u6f5c\u5728\u5ba2\u6237\u7684\u9886\u82f1\u6863\u6848\u4e2d\u7684 &#8220;\u4eae\u70b9 &#8220;\u90e8\u5206\u663e\u793a\u4e86\u60a8\u548c\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u7684\u5185\u5728\u8054\u7cfb\uff0c\u4f8b\u5982\uff0c\u5171\u540c\u7684\u8054\u7cfb\u4eba\u3001\u5de5\u4f5c\u7ecf\u5386\u3001\u6559\u80b2\u7ecf\u5386\u3001\u5de5\u4f5c\u804c\u4f4d\u7b49\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image5.png\" alt=\"View the \u2018Highlights\u2019 section\" \/><\/p>\n<p>\u60a8\u53ef\u4ee5\u5728\u4e0e\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb\u65f6\uff0c\u6216\u5728\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\/InMail \u7ed9\u4ed6\u4eec\u53d1\u9001\u4fe1\u606f\u65f6\uff0c\u5c06\u8fd9\u4e9b\u4fe1\u606f\u4f5c\u4e3a\u4e00\u4e2a\u8bf1\u9975\u3002<\/p>\n<ul>\n<li><strong>\u67e5\u770b \u201c\u7cbe\u9009\u201d\u677f\u5757<\/strong><\/li>\n<\/ul>\n<p>\u201c\u7cbe\u9009\u201d\u90e8\u5206\u6309\u65f6\u95f4\u987a\u5e8f\u663e\u793a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u53d1\u8868\u5728\u9886\u82f1\u4e0a\u7684\u5185\u5bb9\u3002\u60a8\u53ef\u4ee5\u770b\u5230\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u64b0\u5199\u6216\u8f6c\u53d1\u4e86\u54ea\u4e9b\u5e16\u5b50\u3001\u4ed6\u4eec\u5728\u9886\u82f1\u4e0a\u53d1\u8868\u7684\u6587\u7ae0\uff0c\u751a\u81f3\u662f\u4e00\u4e9b\u5916\u90e8\u5a92\u4f53\uff0c\u6bd4\u5982\u5916\u90e8\u94fe\u63a5\u548c\u6587\u4ef6\u3002\u8fd9\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\uff1a1\uff09\u4ed6\u4eec\u81ea\u8c6a\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u63a8\u5e7f\u4fe1\u606f\u4e2d\u4f53\u73b0\u60a8\u5bf9\u8fd9\u4e9b\u5185\u5bb9\u7684\u5173\u6ce8\uff1b\u6216\u8005 2\uff09\u4ed6\u4eec\u5bf9\u4ec0\u4e48\u5185\u5bb9\u611f\u5174\u8da3\uff0c\u8fd9\u6837\u60a8\u5c31\u80fd\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u7c7b\u4f3c\u7684\u5185\u5bb9\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image14.png\" alt=\"Look through the \u2018Featured\u2019 section\" \/><\/p>\n<ul>\n<li><strong>\u6d4f\u89c8\u201c\u52a8\u6001\u201d\u677f\u5757<\/strong><\/li>\n<\/ul>\n<p>\u8fd9\u4e00\u90e8\u5206\u5c55\u793a\u4e86\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u4e13\u4e1a\u5174\u8da3\u3002\u60a8\u53ef\u4ee5\u770b\u5230\u4ed6\u4eec\u8bc4\u8bba\u3001\u5206\u4eab\u3001\u5e86\u795d\u7684\u5185\u5bb9\uff0c\u5e76\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u8bd5\u56fe\u89e3\u51b3\u7684\u95ee\u9898\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u7684<a href=\"https:\/\/snovio.cn\/blog\/sales-psychology\/\">\u5fc3\u7406<\/a>\uff0c\u5206\u6790\u4ed6\u4eec\u5728\u6c9f\u901a\u65f6\u4f7f\u7528\u7684\u8bed\u6c14\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image4.png\" alt=\"Scan the \u2018Activity\u2019 section\" \/><\/p>\n<ul>\n<li><strong>\u67e5\u770b\u201c\u53d1\u73b0\u201d\u677f\u5757<\/strong><\/li>\n<\/ul>\n<p>\u6700\u540e\uff0c\u60a8\u5fc5\u987b\u4e86\u89e3\u60a8\u6f5c\u5728\u5ba2\u6237\u5bf9\u54ea\u4e9b\u7c7b\u578b\u7684\u4eba\u3001\u7fa4\u4f53\u6216\u4ea7\u54c1\u611f\u5174\u8da3\u3002\u60a8\u53ef\u4ee5\u4ece\u4e2d\u4e86\u89e3\u5230\u4ed6\u4eec\u61a7\u61ac\u7684\u7684\u699c\u6837\u4e0e\u5546\u4e1a\u7406\u5ff5\uff0c\u77e5\u9053\u4ed6\u4eec\u6709\u4ec0\u4e48\u6837\u7684\u4ef7\u503c\u89c2\u3001\u5173\u6ce8\u54ea\u4e9b\u6d41\u884c\u8d8b\u52bf\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image12.png\" alt=\"Go through the \u2018Interests\u2019 section\" \/><\/p>\n<h3 id=\"connecting\">\u7b2c5\u6b65\uff0c\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u5e76\u8fdb\u884c\u4e92\u52a8<\/h3>\n<p><strong>\u5411\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u4e2a\u6027\u5316\u7684\u597d\u53cb\u8bf7\u6c42\u4fe1\u606f<\/strong><\/p>\n<p>\u867d\u7136\u8fd9\u4e00\u6b65\u662f\u5728\u4e0a\u4e00\u4e2a\u201c\u5728\u9886\u82f1\u4e0a\u5f00\u53d1\u6f5c\u5728\u7528\u6237\u201d\u7684\u6b65\u9aa4\u4e2d\u5b8c\u6210\u7684\uff0c\u4f46\u5728\u5b9e\u8df5\u4e2d\uff0c\u60a8\u5e94\u5f53\u8fd9\u4e48\u505a\uff1a\u627e\u5230\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\uff0c\u67e5\u770b\u4ed6\u4eec\u7684\u6863\u6848\u4e2d\u53ef\u4ee5\u4f5c\u4e3a\u5bf9\u8bdd\u8bf1\u9975\u7684\u4fe1\u606f\uff0c\u5e76\u53d1\u9001\u4e2a\u6027\u5316\u7684\u597d\u53cb\u8bf7\u6c42\u3002<\/p>\n<p>\u5728\u9886\u82f1\u4e0a\uff0c\u60a8\u6700\u597d\u5728\u60a8\u7684\u597d\u53cb\u8bf7\u6c42\u4e2d\u6dfb\u52a0\u4e00\u4e2a\u4e2a\u6027\u5316\u7684\u8bf4\u660e\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image3.png\" alt=\"Send the prospect a personalized connection request message\" \/><\/p>\n<p>\u4e0d\u8981\u628a\u60a8\u7684\u597d\u53cb\u9080\u8bf7\u8bf4\u660e\u5199\u5f97\u975e\u5e38\u957f\u548c\u8be6\u7ec6\u3002\u6b63\u5982\u60a8\u6240\u770b\u5230\u7684\uff0c\u9886\u82f1\u9650\u5236\u8fd9\u4e00\u4fe1\u606f\u4e0d\u80fd\u8d85\u8fc7 300 \u4e2a\u5b57\u7b26\u3002<\/p>\n<p><strong>\u4fdd\u6301\u4e92\u52a8<\/strong><\/p>\n<p>\u53d1\u9001\u4e00\u6761\u597d\u53cb\u8bf7\u6c42\u4fe1\u606f\u5e76\u4e0d\u8db3\u4ee5\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u6709\u610f\u4e49\u7684\u5173\u7cfb\u3002\u73b0\u5728\u60a8\u7684\u597d\u53cb\u8bf7\u6c42\u5df2\u7ecf\u88ab\u63a5\u53d7\u4e86\uff0c\u90a3\u4e48\u5c31\u5e94\u8be5\u4e0e\u60a8\u6f5c\u5728\u5ba2\u6237\u7684\u5e16\u5b50\u4e92\u52a8\u3001\u6216\u8005\u4ee5\u4e13\u4e1a\u4eba\u58eb\u7684\u5f62\u8c61\u51fa\u73b0\u5728\u5171\u540c\u7684\u5c0f\u7ec4\u4e2d\uff0c\u6216\u8005\u5411\u4ed6\u4eec\u53d1\u9001\u4e13\u4e1a\u7684\u5185\u5bb9\uff0c\u6765\u5e2e\u52a9\u4ed6\u4eec\u514b\u670d\u4ed6\u4eec\u7684\u5173\u952e\u75db\u70b9\u4e4b\u4e00\u3002<\/p>\n<table style=\"border-color: #ffffff; background-color: #ffe991;\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<p>      <span style=\"font-size: 18pt;\"><b><i>\u91cd\u8981\u7684\u662f\uff1a<\/i><\/b><i><span style=\"font-weight: 400;\"> \u5728\u4e0a\u8ff0\u4efb\u4f55\u6b65\u9aa4\u4e2d\uff0c\u4e0d\u8981\u8bd5\u56fe\u9500\u552e\uff0c\u751a\u81f3\u4e0d\u8981\u8868\u73b0\u51fa\u63a8\u9500\u7684\u8ff9\u8c61\u3002\u793e\u5a92\u8425\u9500\u5728\u4e8e\u5efa\u7acb\u5173\u7cfb\uff0c\u800c\u4e0d\u662f\u9500\u552e\u3002<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"moving\">\u7b2c6\u6b65\uff0c\u5c06\u5bf9\u8bdd\u8f6c\u79fb\u5230\u9886\u82f1\u4e4b\u5916<\/h3>\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u4e86\u8054\u7cfb\uff0c\u4f46\u5c40\u9650\u4e8e\u9886\u82f1\u662f\u4e0d\u591f\u7684\uff0c\u6211\u4eec\u9700\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u6f5c\u5728\u5ba2\u6237\u7684\u95ee\u9898\uff0c\u5e76\u7528\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n<p>\u7834\u51b0\u7684\u6700\u597d\u65b9\u6cd5\u662f\u5411\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u4e00\u6761\u6253\u62db\u547c\u4fe1\u606f\uff08cold message\uff09\uff0c\u6162\u6162\u5730\u3001\u6e29\u548c\u5730\u5f15\u5bfc\u4ed6\u4eec\u53d1\u73b0\u60a8\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6253\u7b97\u7ed9\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\u5199\u4e00\u6761\u6253\u62db\u547c\u4fe1\u606f\uff08cold message\uff09\uff0c\u6709\u4e09\u79cd\u9009\u62e9\u60a8\u53ef\u4ee5\u5c1d\u8bd5\uff1a<\/p>\n<ul>\n<li>\u7ed9\u4ed6\u4eec\u53d1\u4e00\u6761\u9886\u82f1\u6d88\u606f\u3002<\/li>\n<li>\u7ed9\u4ed6\u4eec\u53d1\u4e00\u5c01 InMail\u3002<\/li>\n<li>\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u4e0e\u4ed6\u4eec\u8054\u7cfb\u3002<\/li>\n<\/ul>\n<p>\u7136\u800c\uff0c\u5982\u679c\u60a8\u8981\u6279\u91cf\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\uff0c\u60a8\u5c06\u65e0\u6cd5\u901a\u8fc7\u9886\u82f1\u6d88\u606f\u6765\u5b8c\u6210\uff0c\u6240\u4ee5\u60a8\u5fc5\u987b\u9009\u62e9 <a href=\"https:\/\/snovio.cn\/blog\/linkedin-inmails\/\">InMail<\/a> \u6216\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p><strong>\u5982\u4f55\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u4e0e\u9886\u82f1\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb<\/strong><\/p>\n<p>\u7535\u5b50\u90ae\u4ef6\u8054\u7cfb\u53ef\u4ee5\u8ba9\u60a8\u6279\u91cf\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd9\u662f\u514d\u8d39\u7684\uff0c\u5e76\u4e14\u53ef\u4ee5\u907f\u514d\u9886\u82f1\u7684\u5c01\u9501\u3002\u60a8\u6240\u8981\u505a\u7684\u5c31\u662f\u83b7\u5f97\u60a8\u7684\u9886\u82f1\u6f5c\u5728\u5ba2\u6237\u7684\u7535\u5b50\u90ae\u7bb1\u5730\u5740\u3002<\/p>\n<p>\u8fd9\u91cc\u60a8\u53ef\u4ee5\u91c7\u53d6\u4e24\u79cd\u65b9\u5f0f\uff1a<\/p>\n<ul>\n<li>\u76f4\u63a5\u8be2\u95ee\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u7bb1\u5730\u5740<\/li>\n<li>\u4f7f\u7528\u7535\u5b50\u90ae\u7bb1\u67e5\u627e\u5de5\u5177\uff0c\u81ea\u52a8\u63d0\u53d6\u7535\u5b50\u90ae\u7bb1\u5730\u5740<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u901a\u8fc7\u00a0<a href=\"https:\/\/snovio.cn\/extension\">Snov.io \u9886\u82f1\u5ba2\u6237\u5f00\u53d1\u5de5\u5177<\/a>\uff0c\u4ece\u6f5c\u5728\u5ba2\u6237\u7684\u9886\u82f1\u6863\u6848\u4e2d\u83b7\u53d6\u7535\u5b50\u90ae\u7bb1\u5730\u5740\u5c06\u53d8\u6210\u4e00\u4ef6\u975e\u5e38\u8f7b\u677e\u7684\u4e8b\u3002\u60a8\u53ea\u9700\u8981\u4e0b\u8f7d\u4e00\u4e2a\u6269\u5c55\u7a0b\u5e8f\uff0c\u5f53\u60a8\u5728\u6f5c\u5728\u5ba2\u6237\u7684\u9886\u82f1\u6863\u6848\u9875\u9762\u4e0a\u65f6\uff0c\u5728\u6269\u5c55\u680f\u4e2d\u5355\u70b9\u51fb\u9886\u82f1\u5ba2\u6237\u5f00\u53d1\u5de5\u5177\u56fe\u6807\uff0c\u5c31\u80fd\u542f\u7528\u8be5\u7a0b\u5e8f\uff0c\u5e76\u5c06\u6f5c\u5728\u5ba2\u6237\u7684\u90ae\u7bb1\u4fdd\u5b58\u5230\u60a8\u7684\u5217\u8868\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/1676347887.png\" alt=\"How to reach out to the LinkedIn prospect via email\" \/><\/p>\n<p>\u60a8\u4e5f\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e2a\u6269\u5c55\u7a0b\u5e8f\u6765\u5bfb\u627e\u9886\u82f1\u641c\u7d22\u7ed3\u679c\u9875\u9762\u6216\u516c\u53f8\u7684\u9886\u82f1\u6863\u6848\u4e0a\u7684\u6279\u91cf\u90ae\u7bb1\u67e5\u627e\u3002<\/p>\n<p><strong>\u5982\u4f55\u64b0\u5199\u7ed9\u9886\u82f1\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u7684\u6253\u62db\u547c\u4fe1\u606f\uff08cold message\uff09<\/strong><\/p>\n<p>\u5728\u64b0\u5199\u7ed9\u9886\u82f1\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u7684\u6253\u62db\u547c\u4fe1\u606f\uff08cold message\uff09\u65f6\uff0c\u8bf7\u8bb0\u4f4f\uff0c\u5b83\u5e94\u8be5\u662f\u76f4\u63a5\u7684\u3001\u4e2a\u6027\u5316\u7684\uff0c\u5e76\u80fd\u8bf1\u4f7f\u6f5c\u5728\u5ba2\u6237\u7ed9\u60a8\u6253\u7535\u8bdd\u6216\u4e0e\u60a8\u89c1\u9762\u3002\u53c2\u8003\u4e00\u4e0b\u6211\u7528 Snov.io <a href=\"https:\/\/snovio.cn\/email-drip-campaigns\">\u90ae\u4ef6\u81ea\u52a8\u5316\u8425\u9500\u5de5\u5177<\/a>\u521b\u5efa\u7684\u6a21\u677f\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/02\/image2.png\" alt=\"How to write a cold message to LinkedIn prospects\" \/><\/p>\n<p>\u5982\u60a8\u6240\u89c1\uff0c\u8be5\u5de5\u5177\u53ef\u4ee5\u52a0\u5165<a href=\"https:\/\/snovio.cn\/knowledgebase\/how-to-add-variables-to-emails\/\">\u4e2a\u6027\u5316\u53d8\u91cf<\/a>\uff0c\u81ea\u52a8\u63d2\u5165\u6f5c\u5728\u5ba2\u6237\u7684\u6570\u636e\uff0c\u8ba9\u60a8\u53ef\u4ee5\u5411\u9886\u82f1\u6f5c\u5728\u5ba2\u6237\u6279\u91cf\u53d1\u9001\u6253\u62db\u547c\u4fe1\u606f\uff08cold message\uff09\uff0c\u800c\u4e0d\u7528\u62c5\u5fc3\u8fc7\u4e8e\u6a21\u677f\u5316\u7684\u95ee\u9898\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/snov.io\/blog\/wp-content\/uploads\/2023\/01\/banner1.jpg\" alt=\"Snov.io email templates\" \/><\/p>\n<p>\u5982\u679c\u60a8\u7684\u7b2c\u4e00\u6761\u4fe1\u606f\u6ca1\u6709\u5f97\u5230\u56de\u5e94\uff0c\u4e0d\u8981\u5fd8\u8bb0\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8ddf\u8fdb\u3002\u8bb0\u4f4f\uff0c\u7279\u522b\u662f\u5927\u5ba2\u6237\uff0c\u60a8\u9762\u5bf9\u7684\u5c06\u662f\u975e\u5e38\u5fd9\u788c\u7684\u4eba\uff0c\u60a8\u9700\u8981\u4e3a\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u800c\u594b\u6597\u3002\u6240\u4ee5\u4e0d\u8981\u8f7b\u6613\u653e\u5f03 \ud83d\ude42<\/p>\n<h2>\u5c0f\u7ed3<\/h2>\n<p>\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u793e\u5a92\u8425\u9500\u9700\u8981\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u8010\u5fc3\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u60a8\u5df2\u7ecf\u5b66\u4f1a\u4e86\u5982\u4f55\u901a\u8fc7\u5c06\u5176\u5206\u89e3\u6210\u51e0\u4e2a\u9636\u6bb5\u6765\u4f7f\u8fd9\u4e2a\u8fc7\u7a0b\u66f4\u52a0\u987a\u5229\uff0c\u4ee5\u53ca\u5982\u4f55\u907f\u514d\u59a8\u788d\u60a8\u804c\u4e1a\u53d1\u5c55\u7684\u5178\u578b\u7684\u9886\u82f1\u8425\u9500\u9519\u8bef\u3002<\/p>\n<p>\u73b0\u5728\u8f6e\u5230\u60a8\u6765\u5b9e\u6218\u8fd9\u4e9b\u6280\u5de7\uff0c\u5e76\u7528\u60a8\u7684\u7ecf\u9a8c\u548c\u5b9e\u9645\u6280\u80fd\u6765\u4e30\u5bcc\u5b83\u4eec\u3002\u5982\u679c\u60a8\u7684\u9886\u82f1\u793e\u5a92\u8425\u9500\u6218\u7565\u7684\u4efb\u4f55\u9636\u6bb5\u9700\u8981\u81ea\u52a8\u5316\uff0c<a href=\"https:\/\/snovio.cn\/\">Snov.io<\/a> 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