{"id":3640,"date":"2021-03-09T07:33:14","date_gmt":"2021-03-09T04:33:14","guid":{"rendered":"https:\/\/snovio.cn\/foreign-trade-wiki\/?p=3640"},"modified":"2023-02-28T11:13:40","modified_gmt":"2023-02-28T08:13:40","slug":"cpm","status":"publish","type":"post","link":"https:\/\/snovio.cn\/foreign-trade-wiki\/cpm\/","title":{"rendered":"CPM\u5e7f\u544a\u8be6\u89e3-\u600e\u4e48\u8ba1\u7b97"},"content":{"rendered":"\n

CPM\u63a8\u5e7f\u662f\u4ec0\u4e48\u610f\u601d?<\/h1>\n\n\n\n

CPM\u5168\u79f0Cost Per 1000 impressions\uff0c\u5373\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff0c\u662f\u5e7f\u544a\u4e2d\u7684\u4e00\u79cd\u5e38\u7528\u5ea6\u91cf\u3002\u5e7f\u544a\u5546\u4e3a\u4e00\u5343\u6b21\u5e7f\u544a\u89c2\u770b\u6216\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\u3002\u5728\u5e02\u573a\u8425\u9500\u4e2d\u7528\u4f5c\u57fa\u51c6\u5ea6\u91cf\uff0c\u4ee5\u8ba1\u7b97\u7ed9\u5b9a\u5a92\u4f53\u4e2d\u5e7f\u544a\u6d3b\u52a8\u6216\u5e7f\u544a\u6d88\u606f\u7684\u76f8\u5bf9\u6210\u672c\u3002\u201c\u6bcf\u5343\u6b21\u5e7f\u544a\u5c55\u793a\u6210\u672c\u201d\u6307\u6807\uff08CPM\uff09\u662f\u901a\u8fc7\u5c06\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u7684\u8d39\u7528\u9664\u4ee5\u5176\u4ea7\u751f\u7684\u5c55\u793a\u6b21\u6570\uff08\u4ee5\u5343\u4e3a\u5355\u4f4d\u8868\u793a\uff09\u800c\u5f97\u51fa\u7684\u3002<\/p>\n\n\n\n

CPM\u6307\u6807\u7684\u76ee\u7684\u662f\u6bd4\u8f83\u4e0d\u540c\u5a92\u4f53\u4e4b\u5185\u548c\u4e4b\u95f4\u7684\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u672c\u3002\u5047\u8bbe\u5e7f\u544a\u4e3b\u5728\u8c37\u6b4c\u3001Youtube\u3001\u8138\u4e66\u5e73\u53f0\u4e0b\u5e7f\u544a\u5e76\u5206\u522b\u8ba1\u7b97CPM\uff0c\u5f97\u51fa\u7684\u7ed3\u679c\u662fFacebook\u7684CPM\u6700\u4f4e\uff0c\u5c31\u8868\u793a\u8138\u4e66\u5e7f\u544a\u6548\u679c\u6700\u4f73\uff0c\u56e0\u4e3a\u5b83\u7528\u6700\u5c11\u7684\u94b1\u5c31\u53ef\u4ee5\u63a5\u89e6\u52301000\u540d\u53d7\u4f17\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u6d3b\u52a8\u53ef\u80fd\u4f1a\u901a\u8fc7\u591a\u79cd\u5a92\u4f53\u6765\u8986\u76d6\u591a\u4e2a\u4f4d\u7f6e\u7684\u6f5c\u5728\u6d88\u8d39\u8005\u3002CPM\u6307\u6807\u4f7f\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5728\u8ba1\u5212\u9636\u6bb5\u548c\u5bf9\u8fc7\u53bb\u7684\u5e7f\u544a\u7cfb\u5217\u8fdb\u884c\u5ba1\u6838\u65f6\u5728\u8fd9\u4e9b\u5a92\u4f53\u4e4b\u95f4\u8fdb\u884c\u6210\u672c\u6bd4\u8f83\u3002\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u5bf9\u4e8e\u6bd4\u8f83\u5404\u79cd\u5e7f\u544a\u673a\u4f1a\u6216\u5a92\u4f53\u7684\u76f8\u5bf9\u6548\u7387\u4ee5\u53ca\u8bc4\u4f30\u5e7f\u544a\u6d3b\u52a8\u7684\u603b\u4f53\u6210\u672c\u975e\u5e38\u6709\u7528\u3002<\/p>\n\n\n\n

\u5982\u4f55\u7528\u516c\u5f0f\u8ba1\u7b97CPM\uff1f<\/h2>\n\n\n\n

\u4e3a\u4e86\u8ba1\u7b97CPM\uff0c\u9996\u5148\u8981\u6709\u5e7f\u544a\u6d3b\u52a8\u7684\u7ed3\u679c\uff08\u603b\u5c55\u793a\u6570\uff09\u3002 \u5176\u6b21\uff0c\u5c06\u5e7f\u544a\u5c55\u793a\u7684\u8d39\u7528\u9664\u4ee5\u5176\u4ea7\u751f\u7684\u5c55\u793a\u6b21\u6570\uff1a\u5e7f\u544a\u8d39\u7528\uff08$\uff09\/\u4ea7\u751f\u7684\u5c55\u793a\u6570\u3002\u4e0b\u9762\u662fCPM\u8ba1\u7b97\u516c\u5f0f\u3002<\/p>\n\n\n\n

\u4f8b\u5982\uff1a<\/p>\n\n\n\n

  1. \u6295\u653e\u5e7f\u544a\u7684\u603b\u8d39\u7528\u4e3a20000\u7f8e\u5143\u3002<\/li>
  2. \u4ea7\u751f\u7684\u603b\u5c55\u793a\u6570\u4e3a2000000\u3002<\/li>
  3. \uff0820000\u7f8e\u5143 \/ 2000000\uff09= 0.01\u7f8e\u5143<\/li>
  4. CPM\u7684\u8ba1\u7b97\u65b9\u5f0f\u4e3a\uff1a0.01\u7f8e\u5143x 1000\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u610f\u601d\uff09= 10\u7f8e\u5143<\/li><\/ol>\n\n\n\n

    \u6ce8\u610f\uff1a\u8bf7\u6ce8\u610f\uff0c\u8fd9\u91cc\u7684\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u662f10\u7f8e\u5143\uff0c\u800c\u4e0d\u662f0.01\u7f8e\u5143\u3002<\/p>\n\n\n\n

    \u5728\u5728\u7ebf\u5e7f\u544a\u4e2d\uff0c\u5982\u679c\u7f51\u7ad9\u4ee5\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c$ 20\u7684\u4ef7\u683c\u51fa\u552e\u6a2a\u5e45\u5e7f\u544a\uff0c\u8fd9\u610f\u5473\u7740\u57281000\u6b21\u7f51\u9875\u6d4f\u89c8\u4e2d\u5c55\u793a\u6a2a\u5e45\u5e7f\u544a\u9700\u8981\u82b1\u8d39$ 20\u3002<\/p>\n\n\n\n

    CPM\u5e7f\u544a\u7684\u4f18\u70b9<\/h2>\n\n\n\n
    1. CPM\u5e7f\u544a\u4e3a\u521d\u521b\u4f01\u4e1a\u63d0\u4f9b\u4e86\u589e\u52a0\u5728\u7ebf\u5e73\u53f0\u77e5\u540d\u5ea6\u548c\u6269\u5927\u54c1\u724c\u4ef7\u503c\u7684\u673a\u4f1a\u3002\u56e0\u4e3a\u5176\u4fdd\u8bc1\u5c06\u6295\u653e\u56fa\u5b9a\u6570\u91cf\u7684\u5c55\u793a\u6b21\u6570\uff0c\u4ee5\u8986\u76d6\u76ee\u6807\u53d7\u4f17\u3002 \u8fd9\u662f\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\u7684\u5173\u952e\u3002<\/li>
    2. \u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u662f\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\u7684\u6709\u7528\u5e7f\u544a\u5f62\u5f0f\u3002<\/li>
    3. \u5982\u679c\u5c06CPM\u4e0e\u6b63\u786e\u7684\u5e7f\u544a\u5e73\u53f0\u642d\u914d\u4f7f\u7528\uff0c\u5219\u53ef\u4ee5\u6709\u6548\u63d0\u9ad8\u53d7\u4f17\u7fa4\u4f53\u7684\u8f6c\u5316\u6548\u7387\u3002<\/li>
    4. CPM\u63d0\u4f9b\u4e86\u4e00\u79cd\u7b56\u7565\u6027\u5730\u8ba1\u5212\u8425\u9500\u6295\u8d44\u7684\u65b9\u6cd5\u3002<\/li>
    5. CPM\u53ef\u6d4b\u8bd5\u8425\u9500\u7b56\u7565\u5e76\u5206\u6790\u6570\u636e\u4ee5\u4f18\u5316\u6574\u4f53\u6548\u679c\u3002\u80fd\u591f\u6e05\u695a\u5730\u5728\u683c\u5f0f\/\u5e73\u53f0\/\u89c2\u4f17\u4e4b\u95f4\u8fdb\u884c\u6bd4\u8f83\uff0c\u4ee5\u4e86\u89e3\u6700\u6709\u6548\u5730\u5438\u5f15\u53d7\u4f17\u7684\u65b9\u6cd5\u3002<\/li><\/ol>\n\n\n\n

      \u5982\u4f55\u964d\u4f4eCPM\u5e7f\u544a\u6210\u672c\uff1f<\/h2>\n\n\n\n

      \u4ee5Facebook\u4e3a\u4f8b\uff0c\u8bb8\u591a\u56e0\u7d20\u53ef\u4ee5\u5e2e\u52a9\u964d\u4f4e\u6bcf\u5343\u6b21\u5c55\u793a\u7684Facebook\u5e7f\u544a\u6210\u672c\uff0c\u540c\u65f6\u786e\u4fdd\u5e7f\u544a\u8986\u76d6\u7387\u8fbe\u5230\u6700\u4f73\u5e76\u4e14\u70b9\u51fb\u7387\u4e5f\u5f88\u9ad8\u3002 \u4ee5\u4e0b\u662f\u51e0\u79cd\u4f18\u5316CPM\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n

      1. \u5b9a\u4f4d\u5408\u9002\u7684\u53d7\u4f17<\/li>
      2. \u6269\u5927\u53d7\u4f17\u8303\u56f4<\/li>
      3. \u5efa\u7acb\u76f8\u4f3c\u53d7\u4f17\u540d\u5355<\/li>
      4. \u63d0\u9ad8\u5e7f\u544a\u7684\u76f8\u5173\u6027\u5f97\u5206<\/li>
      5. A \/ B\u6d4b\u8bd5\u5e7f\u544a<\/li>
      6. \u63a7\u5236\u5728\u5e7f\u544a\u652f\u51fa\u4e0a\u6295\u5165\u7684\u9884\u7b97<\/li>
      7. \u66f4\u6539\u7684\u51fa\u4ef7\u7c7b\u578b<\/li>
      8. \u5728\u4fe1\u606f\u4e2d\u6dfb\u52a0\u5f15\u4eba\u5165\u80dc\u7684\u529f\u80fd<\/li>
      9. \u9009\u62e9\u9002\u5408\u7684\u5e7f\u544a\u683c\u5f0f<\/li>
      10. \u6dfb\u52a0\u53f7\u53ec\u6027\u7528\u8bed\uff08CTA)<\/li>
      11. \u8c03\u6574\u5e7f\u544a\u65f6\u95f4\u548c\u9891\u7387<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

        CPM\u63a8\u5e7f\u662f\u4ec0\u4e48\u610f\u601d? CPM\u5168\u79f0Cost Per 1000 impressions\uff0c\u5373\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff0c\u662f\u5e7f\u544a\u4e2d\u7684\u4e00\u79cd\u5e38\u7528\u5ea6\u91cf\u3002\u5e7f\u544a\u5546\u4e3a\u4e00\u5343\u6b21\u5e7f\u544a\u89c2\u770b\u6216\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\u3002\u5728\u5e02\u573a\u8425\u9500\u4e2d\u7528\u4f5c\u57fa\u51c6\u5ea6\u91cf\uff0c\u4ee5\u8ba1\u7b97\u7ed9\u5b9a\u5a92\u4f53\u4e2d\u5e7f\u544a\u6d3b\u52a8\u6216\u5e7f\u544a\u6d88\u606f\u7684\u76f8\u5bf9\u6210\u672c\u3002\u201c\u6bcf\u5343\u6b21\u5e7f\u544a\u5c55\u793a\u6210\u672c\u201d\u6307\u6807\uff08CPM\uff09\u662f\u901a\u8fc7\u5c06\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u7684\u8d39\u7528\u9664\u4ee5\u5176\u4ea7\u751f\u7684\u5c55\u793a\u6b21\u6570\uff08\u4ee5\u5343\u4e3a\u5355\u4f4d\u8868\u793a\uff09\u800c\u5f97\u51fa\u7684\u3002 CPM\u6307\u6807\u7684\u76ee\u7684\u662f\u6bd4\u8f83\u4e0d\u540c\u5a92\u4f53\u4e4b\u5185\u548c\u4e4b\u95f4\u7684\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u672c\u3002\u5047\u8bbe\u5e7f\u544a\u4e3b\u5728\u8c37\u6b4c\u3001Youtube\u3001\u8138\u4e66\u5e73\u53f0\u4e0b\u5e7f\u544a\u5e76\u5206\u522b\u8ba1\u7b97CPM\uff0c\u5f97\u51fa\u7684\u7ed3\u679c\u662fFacebook\u7684CPM\u6700\u4f4e\uff0c\u5c31\u8868\u793a\u8138\u4e66\u5e7f\u544a\u6548\u679c\u6700\u4f73\uff0c\u56e0\u4e3a\u5b83\u7528\u6700\u5c11\u7684\u94b1\u5c31\u53ef\u4ee5\u63a5\u89e6\u52301000\u540d\u53d7\u4f17\u3002 \u5e7f\u544a\u6d3b\u52a8\u53ef\u80fd\u4f1a\u901a\u8fc7\u591a\u79cd\u5a92\u4f53\u6765\u8986\u76d6\u591a\u4e2a\u4f4d\u7f6e\u7684\u6f5c\u5728\u6d88\u8d39\u8005\u3002CPM\u6307\u6807\u4f7f\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5728\u8ba1\u5212\u9636\u6bb5\u548c\u5bf9\u8fc7\u53bb\u7684\u5e7f\u544a\u7cfb\u5217\u8fdb\u884c\u5ba1\u6838\u65f6\u5728\u8fd9\u4e9b\u5a92\u4f53\u4e4b\u95f4\u8fdb\u884c\u6210\u672c\u6bd4\u8f83\u3002\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u5bf9\u4e8e\u6bd4\u8f83\u5404\u79cd\u5e7f\u544a\u673a\u4f1a\u6216\u5a92\u4f53\u7684\u76f8\u5bf9\u6548\u7387\u4ee5\u53ca\u8bc4\u4f30\u5e7f\u544a\u6d3b\u52a8\u7684\u603b\u4f53\u6210\u672c\u975e\u5e38\u6709\u7528\u3002 \u5982\u4f55\u7528\u516c\u5f0f\u8ba1\u7b97CPM\uff1f \u4e3a\u4e86\u8ba1\u7b97CPM\uff0c\u9996\u5148\u8981\u6709\u5e7f\u544a\u6d3b\u52a8\u7684\u7ed3\u679c\uff08\u603b\u5c55\u793a\u6570\uff09\u3002 \u5176\u6b21\uff0c\u5c06\u5e7f\u544a\u5c55\u793a\u7684\u8d39\u7528\u9664\u4ee5\u5176\u4ea7\u751f\u7684\u5c55\u793a\u6b21\u6570\uff1a\u5e7f\u544a\u8d39\u7528\uff08$\uff09\/\u4ea7\u751f\u7684\u5c55\u793a\u6570\u3002\u4e0b\u9762\u662fCPM\u8ba1\u7b97\u516c\u5f0f\u3002 \u4f8b\u5982\uff1a \u6295\u653e\u5e7f\u544a\u7684\u603b\u8d39\u7528\u4e3a20000\u7f8e\u5143\u3002 \u4ea7\u751f\u7684\u603b\u5c55\u793a\u6570\u4e3a2000000\u3002 \uff0820000\u7f8e\u5143 \/ 2000000\uff09= 0.01\u7f8e\u5143 CPM\u7684\u8ba1\u7b97\u65b9\u5f0f\u4e3a\uff1a0.01\u7f8e\u5143x 1000\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u610f\u601d\uff09= 10\u7f8e\u5143 \u6ce8\u610f\uff1a\u8bf7\u6ce8\u610f\uff0c\u8fd9\u91cc\u7684\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u662f10\u7f8e\u5143\uff0c\u800c\u4e0d\u662f0.01\u7f8e\u5143\u3002 \u5728\u5728\u7ebf\u5e7f\u544a\u4e2d\uff0c\u5982\u679c\u7f51\u7ad9\u4ee5\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c$ 20\u7684\u4ef7\u683c\u51fa\u552e\u6a2a\u5e45\u5e7f\u544a\uff0c\u8fd9\u610f\u5473\u7740\u57281000\u6b21\u7f51\u9875\u6d4f\u89c8\u4e2d\u5c55\u793a\u6a2a\u5e45\u5e7f\u544a\u9700\u8981\u82b1\u8d39$ 20\u3002 CPM\u5e7f\u544a\u7684\u4f18\u70b9 CPM\u5e7f\u544a\u4e3a\u521d\u521b\u4f01\u4e1a\u63d0\u4f9b\u4e86\u589e\u52a0\u5728\u7ebf\u5e73\u53f0\u77e5\u540d\u5ea6\u548c\u6269\u5927\u54c1\u724c\u4ef7\u503c\u7684\u673a\u4f1a\u3002\u56e0\u4e3a\u5176\u4fdd\u8bc1\u5c06\u6295\u653e\u56fa\u5b9a\u6570\u91cf\u7684\u5c55\u793a\u6b21\u6570\uff0c\u4ee5\u8986\u76d6\u76ee\u6807\u53d7\u4f17\u3002 \u8fd9\u662f\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\u7684\u5173\u952e\u3002 \u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u662f\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\u7684\u6709\u7528\u5e7f\u544a\u5f62\u5f0f\u3002 \u5982\u679c\u5c06CPM\u4e0e\u6b63\u786e\u7684\u5e7f\u544a\u5e73\u53f0\u642d\u914d\u4f7f\u7528\uff0c\u5219\u53ef\u4ee5\u6709\u6548\u63d0\u9ad8\u53d7\u4f17\u7fa4\u4f53\u7684\u8f6c\u5316\u6548\u7387\u3002 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