{"id":3661,"date":"2021-03-09T07:50:55","date_gmt":"2021-03-09T04:50:55","guid":{"rendered":"https:\/\/snovio.cn\/foreign-trade-wiki\/?p=3661"},"modified":"2023-02-28T11:20:36","modified_gmt":"2023-02-28T08:20:36","slug":"roi-2","status":"publish","type":"post","link":"https:\/\/snovio.cn\/foreign-trade-wiki\/roi-2\/","title":{"rendered":"ROI\u662f\u4ec0\u4e48\u610f\u601d-\u8ba1\u7b97\u516c\u5f0f"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u4ec0\u4e48\u662fROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\uff1f<\/h1>\n\n\n\n<p>ROI\u6295\u8d44\u56de\u62a5\u7387\uff08Return on investment\uff09\u662f\u51c0\u5229\u6da6\uff08\u4e00\u6bb5\u65f6\u95f4\u5185\uff09\u4e0e\u6295\u8d44\u6210\u672c\uff08\u7531\u67d0\u4e2a\u65f6\u95f4\u70b9\u7684\u67d0\u4e9b\u8d44\u6e90\u7684\u6295\u8d44\u4ea7\u751f\uff09\u4e4b\u95f4\u7684\u6bd4\u7387\u3002 \u9ad8\u6295\u8d44\u56de\u62a5\u7387\u610f\u5473\u7740\u6295\u8d44\u6536\u76ca\u4e0e\u5176\u6210\u672c\u76f8\u6bd4\u5177\u6709\u4f18\u52bf\u3002 \u4f5c\u4e3a\u4e00\u79cd\u7ee9\u6548\u8861\u91cf\u6307\u6807\uff0cROI\u7528\u4e8e\u8bc4\u4f30\u4e00\u9879\u6295\u8d44\u7684\u6548\u7387\u6216\u6bd4\u8f83\u51e0\u79cd\u4e0d\u540c\u6295\u8d44\u7684\u6548\u7387\u3002\u4ece\u7ecf\u6d4e\u89d2\u5ea6\u8bb2\uff0c\u8fd9\u662f\u5c06\u5229\u6da6\u4e0e\u6295\u8d44\u8d44\u672c\u8054\u7cfb\u8d77\u6765\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5728\u4e1a\u52a1\u5206\u6790\u4e2d\uff0cROI\u548c\u5176\u4ed6\u73b0\u91d1\u6d41\u91cf\u6307\u6807\uff08\u4f8b\u5982\u5185\u90e8\u6536\u76ca\u7387\uff08IRR\uff09\u548c\u51c0\u73b0\u503c\uff08NPV\uff09\uff09\u662f\u5173\u952e\u6307\u6807\uff0c\u7528\u4e8e\u8bc4\u4f30\u548c\u6392\u540d\u8bb8\u591a\u4e0d\u540c\u6295\u8d44\u66ff\u4ee3\u65b9\u6848\u7684\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u8ba1\u7b97ROI\uff1f<\/h2>\n\n\n\n<p>\u53ef\u4ee5\u6839\u636e\u76ee\u6807\u548c\u5e94\u7528\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387ROI\u3002 \u6700\u5168\u9762\u7684\u516c\u5f0f\u662f\uff1a<\/p>\n\n\n\n<p>ROI\uff08\uff05\uff09=\uff08\u5c1a\u672a\u9000\u51fa\u65f6\u7684\u6295\u8d44\u73b0\u503c+\u6295\u8d44\u6536\u76ca\u2013\u521d\u59cb\u6295\u8d44\u548c\u5176\u4ed6\u8d39\u7528\uff09\/\u521d\u59cb\u6295\u8d44\u548c\u5176\u4ed6\u8d39\u7528x 100\uff05\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5355\u671f\u5ba1\u6838\uff0c\u5c06\u56de\u62a5\uff08\u51c0\u5229\u6da6\uff09\u9664\u4ee5\u627f\u8bfa\u7684\u8d44\u6e90\uff08\u6295\u8d44\uff09\uff1a<\/p>\n\n\n\n<p>\u6295\u8d44\u56de\u62a5\u7387ROI=\u51c0\u6536\u5165\/\u6295\u8d44<\/p>\n\n\n\n<p>\u51c0\u6536\u5165=\u6bdb\u5229\u6da6-\u652f\u51fa\u3002<\/p>\n\n\n\n<p>\u6295\u8d44=\u80a1\u7968+\u672a\u507f\u8fd8\u7684\u5e02\u573a+\u7d22\u8d54\u3002<\/p>\n\n\n\n<p>\u6295\u8d44\u56de\u62a5\u7387ROI=\uff08\u6295\u8d44\u6536\u76ca-\u6295\u8d44\u6210\u672c\uff09\/\u6295\u8d44\u6210\u672c<\/p>\n\n\n\n<p>\u6295\u8d44\u56de\u62a5\u7387ROI=\uff08\u6536\u5165-\u6240\u552e\u5546\u54c1\u6210\u672c\uff09\/\u6240\u552e\u5546\u54c1\u6210\u672c<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff1a\u6295\u8d44\u8005\u8d2d\u4e70\u4e86\u4ef7\u503c50\u4e07\u7f8e\u5143\u7684\u7269\u4e1aA\u3002 \u4e24\u5e74\u540e\uff0c\u6295\u8d44\u8005\u4ee5$ 1,000,000\u7684\u4ef7\u683c\u51fa\u552e\u4e86\u8be5\u7269\u4e1a\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4f7f\u7528\u6295\u8d44\u6536\u76ca\u516c\u5f0f\u3002<\/p>\n\n\n\n<p>\u6295\u8d44\u56de\u62a5\u7387=\uff081,000,000 \u2013 500,000\uff09\/\uff08500,000\uff09= 1\u6216100\uff05<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7684\u4f18\u52bf<\/h2>\n\n\n\n<p>ROI\u7684\u6700\u5927\u597d\u5904\u662f\u5b83\u662f\u4e00\u4e2a\u76f8\u5bf9\u7b80\u5355\u7684\u6307\u6807\uff1b \u5b83\u6613\u4e8e\u8ba1\u7b97\u4e14\u76f4\u89c2\u6613\u61c2\u3002&nbsp; ROI\u7684\u7b80\u5355\u6027\u610f\u5473\u7740\u5b83\u901a\u5e38\u88ab\u7528\u4f5c\u8861\u91cf\u83b7\u5229\u80fd\u529b\u7684\u6807\u51c6\u3002 \u4f5c\u4e3a\u4e00\u79cd\u5ea6\u91cf\uff0c\u5b83\u4e0d\u592a\u53ef\u80fd\u88ab\u8bef\u89e3\uff0c\u56e0\u4e3a\u5b83\u5728\u6bcf\u79cd\u60c5\u51b5\u4e0b\u90fd\u6709\u76f8\u540c\u7684\u542b\u4e49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7684\u7f3a\u70b9<\/h2>\n\n\n\n<p>ROI\u4e5f\u6709\u4e00\u4e9b\u7f3a\u70b9\u3002 \u9996\u5148\uff0c\u5b83\u6ca1\u6709\u8003\u8651\u6295\u8d44\u7684\u6301\u6709\u671f\uff0c\u8fd9\u5728\u6bd4\u8f83\u6295\u8d44\u9009\u62e9\u65f6\u53ef\u80fd\u662f\u4e00\u4e2a\u95ee\u9898\u3002\u5176\u6b21\uff0c\u6295\u8d44\u56de\u62a5\u7387\u65e0\u6cd5\u9002\u5e94\u98ce\u9669\u3002 \u4f17\u6240\u5468\u77e5\uff0c\u6295\u8d44\u6536\u76ca\u4e0e\u98ce\u9669\u76f4\u63a5\u76f8\u5173\uff1a\u6f5c\u5728\u6536\u76ca\u8d8a\u9ad8\uff0c\u53ef\u80fd\u7684\u98ce\u9669\u5c31\u8d8a\u5927\u3002\u7b2c\u4e09\uff0c\u5982\u679c\u8ba1\u7b97\u4e2d\u672a\u5305\u542b\u6240\u6709\u9884\u671f\u6210\u672c\uff0c\u5219\u53ef\u80fd\u4f1a\u5938\u5927ROI\u6570\u636e\u3002\u6700\u540e\uff0c\u50cf\u8bb8\u591a\u83b7\u5229\u80fd\u529b\u6307\u6807\u4e00\u6837\uff0cROI\u5728\u8003\u8651\u6295\u8d44\u56de\u62a5\u65f6\u4ec5\u5f3a\u8c03\u8d22\u52a1\u6536\u76ca\u3002 \u5b83\u4e0d\u8003\u8651\u8bf8\u5982\u793e\u4f1a\u6216\u73af\u5883\u5546\u54c1\u4e4b\u7c7b\u7684\u9644\u5e26\u5229\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROI\u5173\u952e\u8981\u70b9-ROI\u4e00\u822c\u591a\u5c11\u6b63\u5e38<\/h2>\n\n\n\n<ul><li>ROI\u4ee3\u8868\u6295\u8d44\u56de\u62a5\u3002<\/li><li>ROI\u662f\u8861\u91cf\u4ece\u4e00\u9879\u7279\u5b9a\u7684\u4e1a\u52a1\u6295\u8d44\u4e2d\u83b7\u5f97\u591a\u5c11\u8d22\u52a1\u6536\u76ca\u7684\u4e00\u79cd\u5ea6\u91cf\u3002<\/li><li>\u8981\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5c06\u6295\u8d44\u7684\u51c0\u6536\u76ca\u9664\u4ee5\u6295\u8d44\u6210\u672c\u3002<\/li><li>\u6709\u65f6\u53ef\u80fd\u5f88\u96be\u786e\u5b9aROI\uff0c\u56e0\u4e3a\u8981\u51c6\u786e\u8ddf\u8e2a\u60a8\u4ece\u7279\u5b9a\u6295\u8d44\uff08\u4f8b\u5982\u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff09\u4e2d\u83b7\u5f97\u7684\u6536\u76ca\u53ef\u80fd\u5f88\u56f0\u96be\u3002<\/li><li>ROI\u5177\u6709\u5e7f\u6cdb\u7684\u5e94\u7528\u8303\u56f4\uff1b \u5728\u51b3\u5b9a\u662f\u5426\u6295\u8d44\u8d2d\u4e70\u4e1a\u52a1\u6216\u8bc4\u4f30\u623f\u5730\u4ea7\u4ea4\u6613\u7684\u7ed3\u679c\u65f6\uff0c\u5b83\u53ef\u7528\u4e8e\u8861\u91cf\u80a1\u7968\u6295\u8d44\u7684\u83b7\u5229\u80fd\u529b\u3002<\/li><li>\u6295\u8d44\u56de\u62a5\u7387\u76f8\u5bf9\u5bb9\u6613\u8ba1\u7b97\u548c\u7406\u89e3\uff0c\u5176\u7b80\u5355\u6027\u610f\u5473\u7740\u5b83\u662f\u6807\u51c6\u5316\uff0c\u901a\u7528\u7684\u83b7\u5229\u80fd\u529b\u5ea6\u91cf\u3002<\/li><li>\u6295\u8d44\u56de\u62a5\u7387\u7684\u4e00\u4e2a\u7f3a\u70b9\u662f\u5b83\u4e0d\u80fd\u8bf4\u660e\u6301\u6709\u6295\u8d44\u591a\u957f\u65f6\u95f4\u3002<\/li><li>\u53d6\u51b3\u4e8e\u4f60\u7684\u4ea7\u54c1\u7684\u6bdb\u5229\u7387\uff0cROI\u4e00\u822c\u8981\u52304~8\u624d\u80fd\u6709\u8212\u670d\u7684\u51c0\u5229\u6da6\uff0cROI\u8d85\u8fc710\u4f1a\u6709\u975e\u5e38\u5bbd\u88d5\u7684\u5229\u6da6\u7a7a\u95f4\uff0c\u7279\u522b\u662f\u5bf9\u8de8\u5883\u7535\u5546\u6765\u8bf4\uff0cROI\u8d85\u8fc710\u662f\u5927\u5356\u7684\u57fa\u672c\u6761\u4ef6\u3002<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662fROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\uff1f ROI\u6295\u8d44\u56de\u62a5\u7387\uff08Return on investment\uff09\u662f\u51c0\u5229\u6da6\uff08\u4e00\u6bb5\u65f6\u95f4\u5185\uff09\u4e0e\u6295\u8d44\u6210\u672c\uff08\u7531\u67d0\u4e2a\u65f6\u95f4\u70b9\u7684\u67d0\u4e9b\u8d44\u6e90\u7684\u6295\u8d44\u4ea7\u751f\uff09\u4e4b\u95f4\u7684\u6bd4\u7387\u3002 \u9ad8\u6295\u8d44\u56de\u62a5\u7387\u610f\u5473\u7740\u6295\u8d44\u6536\u76ca\u4e0e\u5176\u6210\u672c\u76f8\u6bd4\u5177\u6709\u4f18\u52bf\u3002 \u4f5c\u4e3a\u4e00\u79cd\u7ee9\u6548\u8861\u91cf\u6307\u6807\uff0cROI\u7528\u4e8e\u8bc4\u4f30\u4e00\u9879\u6295\u8d44\u7684\u6548\u7387\u6216\u6bd4\u8f83\u51e0\u79cd\u4e0d\u540c\u6295\u8d44\u7684\u6548\u7387\u3002\u4ece\u7ecf\u6d4e\u89d2\u5ea6\u8bb2\uff0c\u8fd9\u662f\u5c06\u5229\u6da6\u4e0e\u6295\u8d44\u8d44\u672c\u8054\u7cfb\u8d77\u6765\u7684\u4e00\u79cd\u65b9\u5f0f\u3002 \u5728\u4e1a\u52a1\u5206\u6790\u4e2d\uff0cROI\u548c\u5176\u4ed6\u73b0\u91d1\u6d41\u91cf\u6307\u6807\uff08\u4f8b\u5982\u5185\u90e8\u6536\u76ca\u7387\uff08IRR\uff09\u548c\u51c0\u73b0\u503c\uff08NPV\uff09\uff09\u662f\u5173\u952e\u6307\u6807\uff0c\u7528\u4e8e\u8bc4\u4f30\u548c\u6392\u540d\u8bb8\u591a\u4e0d\u540c\u6295\u8d44\u66ff\u4ee3\u65b9\u6848\u7684\u5438\u5f15\u529b\u3002 \u5982\u4f55\u8ba1\u7b97ROI\uff1f \u53ef\u4ee5\u6839\u636e\u76ee\u6807\u548c\u5e94\u7528\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387ROI\u3002 \u6700\u5168\u9762\u7684\u516c\u5f0f\u662f\uff1a ROI\uff08\uff05\uff09=\uff08\u5c1a\u672a\u9000\u51fa\u65f6\u7684\u6295\u8d44\u73b0\u503c+\u6295\u8d44\u6536\u76ca\u2013\u521d\u59cb\u6295\u8d44\u548c\u5176\u4ed6\u8d39\u7528\uff09\/\u521d\u59cb\u6295\u8d44\u548c\u5176\u4ed6\u8d39\u7528x 100\uff05\u3002 \u5bf9\u4e8e\u5355\u671f\u5ba1\u6838\uff0c\u5c06\u56de\u62a5\uff08\u51c0\u5229\u6da6\uff09\u9664\u4ee5\u627f\u8bfa\u7684\u8d44\u6e90\uff08\u6295\u8d44\uff09\uff1a \u6295\u8d44\u56de\u62a5\u7387ROI=\u51c0\u6536\u5165\/\u6295\u8d44 \u51c0\u6536\u5165=\u6bdb\u5229\u6da6-\u652f\u51fa\u3002 \u6295\u8d44=\u80a1\u7968+\u672a\u507f\u8fd8\u7684\u5e02\u573a+\u7d22\u8d54\u3002 \u6295\u8d44\u56de\u62a5\u7387ROI=\uff08\u6295\u8d44\u6536\u76ca-\u6295\u8d44\u6210\u672c\uff09\/\u6295\u8d44\u6210\u672c \u6295\u8d44\u56de\u62a5\u7387ROI=\uff08\u6536\u5165-\u6240\u552e\u5546\u54c1\u6210\u672c\uff09\/\u6240\u552e\u5546\u54c1\u6210\u672c \u4e3e\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff1a\u6295\u8d44\u8005\u8d2d\u4e70\u4e86\u4ef7\u503c50\u4e07\u7f8e\u5143\u7684\u7269\u4e1aA\u3002 \u4e24\u5e74\u540e\uff0c\u6295\u8d44\u8005\u4ee5$ 1,000,000\u7684\u4ef7\u683c\u51fa\u552e\u4e86\u8be5\u7269\u4e1a\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4f7f\u7528\u6295\u8d44\u6536\u76ca\u516c\u5f0f\u3002 \u6295\u8d44\u56de\u62a5\u7387=\uff081,000,000 \u2013 500,000\uff09\/\uff08500,000\uff09= 1\u6216100\uff05 \u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7684\u4f18\u52bf ROI\u7684\u6700\u5927\u597d\u5904\u662f\u5b83\u662f\u4e00\u4e2a\u76f8\u5bf9\u7b80\u5355\u7684\u6307\u6807\uff1b \u5b83\u6613\u4e8e\u8ba1\u7b97\u4e14\u76f4\u89c2\u6613\u61c2\u3002&nbsp; ROI\u7684\u7b80\u5355\u6027\u610f\u5473\u7740\u5b83\u901a\u5e38\u88ab\u7528\u4f5c\u8861\u91cf\u83b7\u5229\u80fd\u529b\u7684\u6807\u51c6\u3002 \u4f5c\u4e3a\u4e00\u79cd\u5ea6\u91cf\uff0c\u5b83\u4e0d\u592a\u53ef\u80fd\u88ab\u8bef\u89e3\uff0c\u56e0\u4e3a\u5b83\u5728\u6bcf\u79cd\u60c5\u51b5\u4e0b\u90fd\u6709\u76f8\u540c\u7684\u542b\u4e49\u3002 \u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7684\u7f3a\u70b9 ROI\u4e5f\u6709\u4e00\u4e9b\u7f3a\u70b9\u3002 \u9996\u5148\uff0c\u5b83\u6ca1\u6709\u8003\u8651\u6295\u8d44\u7684\u6301\u6709\u671f\uff0c\u8fd9\u5728\u6bd4\u8f83\u6295\u8d44\u9009\u62e9\u65f6\u53ef\u80fd\u662f\u4e00\u4e2a\u95ee\u9898\u3002\u5176\u6b21\uff0c\u6295\u8d44\u56de\u62a5\u7387\u65e0\u6cd5\u9002\u5e94\u98ce\u9669\u3002 \u4f17\u6240\u5468\u77e5\uff0c\u6295\u8d44\u6536\u76ca\u4e0e\u98ce\u9669\u76f4\u63a5\u76f8\u5173\uff1a\u6f5c\u5728\u6536\u76ca\u8d8a\u9ad8\uff0c\u53ef\u80fd\u7684\u98ce\u9669\u5c31\u8d8a\u5927\u3002\u7b2c\u4e09\uff0c\u5982\u679c\u8ba1\u7b97\u4e2d\u672a\u5305\u542b\u6240\u6709\u9884\u671f\u6210\u672c\uff0c\u5219\u53ef\u80fd\u4f1a\u5938\u5927ROI\u6570\u636e\u3002\u6700\u540e\uff0c\u50cf\u8bb8\u591a\u83b7\u5229\u80fd\u529b\u6307\u6807\u4e00\u6837\uff0cROI\u5728\u8003\u8651\u6295\u8d44\u56de\u62a5\u65f6\u4ec5\u5f3a\u8c03\u8d22\u52a1\u6536\u76ca\u3002 \u5b83\u4e0d\u8003\u8651\u8bf8\u5982\u793e\u4f1a\u6216\u73af\u5883\u5546\u54c1\u4e4b\u7c7b\u7684\u9644\u5e26\u5229\u76ca\u3002 ROI\u5173\u952e\u8981\u70b9-ROI\u4e00\u822c\u591a\u5c11\u6b63\u5e38 ROI\u4ee3\u8868\u6295\u8d44\u56de\u62a5\u3002 ROI\u662f\u8861\u91cf\u4ece\u4e00\u9879\u7279\u5b9a\u7684\u4e1a\u52a1\u6295\u8d44\u4e2d\u83b7\u5f97\u591a\u5c11\u8d22\u52a1\u6536\u76ca\u7684\u4e00\u79cd\u5ea6\u91cf\u3002 \u8981\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5c06\u6295\u8d44\u7684\u51c0\u6536\u76ca\u9664\u4ee5\u6295\u8d44\u6210\u672c\u3002 \u6709\u65f6\u53ef\u80fd\u5f88\u96be\u786e\u5b9aROI\uff0c\u56e0\u4e3a\u8981\u51c6\u786e\u8ddf\u8e2a\u60a8\u4ece\u7279\u5b9a\u6295\u8d44\uff08\u4f8b\u5982\u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff09\u4e2d\u83b7\u5f97\u7684\u6536\u76ca\u53ef\u80fd\u5f88\u56f0\u96be\u3002 ROI\u5177\u6709\u5e7f\u6cdb\u7684\u5e94\u7528\u8303\u56f4\uff1b \u5728\u51b3\u5b9a\u662f\u5426\u6295\u8d44\u8d2d\u4e70\u4e1a\u52a1\u6216\u8bc4\u4f30\u623f\u5730\u4ea7\u4ea4\u6613\u7684\u7ed3\u679c\u65f6\uff0c\u5b83\u53ef\u7528\u4e8e\u8861\u91cf\u80a1\u7968\u6295\u8d44\u7684\u83b7\u5229\u80fd\u529b\u3002 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