{"id":12983,"date":"2024-05-08T11:13:44","date_gmt":"2024-05-08T08:13:44","guid":{"rendered":"https:\/\/snovio.cn\/knowledgebase\/?p=12983"},"modified":"2025-03-13T05:40:13","modified_gmt":"2025-03-13T02:40:13","slug":"how-to-personalize-emails-with-dynamic-content","status":"publish","type":"post","link":"https:\/\/snovio.cn\/knowledgebase\/how-to-personalize-emails-with-dynamic-content\/","title":{"rendered":"\u5982\u4f55\u4f7f\u7528\u52a8\u6001\u5185\u5bb9\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6"},"content":{"rendered":"

\u9605\u8bfb\u672c\u6587\u540e\uff0c\u60a8\u5c06\u4e86\u89e3\u5982\u4f55\u5411\u90ae\u4ef6\u6dfb\u52a0\u52a8\u6001\u5185\u5bb9\u53d8\u91cf\uff0c\u4ee5\u63d0\u9ad8\u90ae\u4ef6\u4e92\u52a8\u7387\u3002<\/span><\/i><\/p>\n

\u4ec0\u4e48\u662f\u52a8\u6001\u5185\u5bb9 \u2013><\/a><\/strong><\/p>\n

\u4f7f\u7528\u52a8\u6001\u5185\u5bb9\u6709\u4ec0\u4e48\u597d\u5904 \u2013><\/a><\/strong><\/p>\n

\u5982\u4f55\u5728 Snov.io \u4e2d\u5411\u60a8\u7684\u90ae\u4ef6\u6dfb\u52a0\u52a8\u6001\u5185\u5bb9 \u2013><\/a><\/strong><\/p>\n

\u52a8\u6001\u5185\u5bb9\u793a\u4f8b \u2013><\/a><\/strong><\/p>\n

\u4ec0\u4e48\u662f\u52a8\u6001\u5185\u5bb9<\/b><\/h2>\n

\u6709\u9488\u5bf9\u6027\u548c\u4e2a\u6027\u5316\u7684\u90ae\u4ef6\u901a\u5e38\u4f1a\u6709\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u611f\u5174\u8da3\u3001\u5f97\u5230\u66f4\u591a\u56de\u590d\uff0c\u5e76\u6700\u7ec8\u8fbe\u6210\u66f4\u591a\u4ea4\u6613\u3002\u5982\u679c\u60a8\u60f3\u8ba9\u90ae\u4ef6\u66f4\u52a0\u4e2a\u6027\u5316\uff0c\u800c\u4e0d\u4ec5\u662f\u6839\u636e\u6536\u4ef6\u4eba\u6765\u6539\u53d8 {{first name}} \u8fd9\u79cd\u57fa\u672c\u53d8\u91cf\uff0c\u8fd9\u4e2a\u65b0\u63a8\u51fa\u7684\u52a8\u6001\u5185\u5bb9\u529f\u80fd\u5c31\u80fd\u591f\u5f88\u597d\u5730\u5e2e\u52a9\u60a8\u3002<\/span><\/p>\n

\u8fd9\u662f\u4e00\u79cd\u6279\u91cf\u53d1\u9001\u66f4\u6709\u9488\u5bf9\u6027\u7684\u90ae\u4ef6\u7684\u65b9\u6cd5\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u60a8\u6839\u636e\u6536\u4ef6\u4eba\u7684\u4fe1\u606f\u66f4\u6539\u90ae\u4ef6\u5185\u5bb9\uff0c\u4ece\u800c\u8ba9\u60a8\u7684\u90ae\u4ef6\u548c\u65b9\u6848\u53d1\u6325\u66f4\u597d\u7684\u4f5c\u7528\u3002<\/span><\/p>\n

\u4f7f\u7528\u52a8\u6001\u5185\u5bb9\u6709\u4ec0\u4e48\u597d\u5904<\/b><\/h2>\n

\u8fd9\u662f\u5728\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4e2d\u4f7f\u7528\u52a8\u6001\u5185\u5bb9\u7684\u51e0\u70b9\u4e3b\u8981\u597d\u5904\uff1a<\/span><\/p>\n

    \n
  • \u60a8\u7684\u90ae\u4ef6\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\uff1a<\/strong>\u60a8\u53ef\u4ee5\u6839\u636e\u6536\u4ef6\u4eba\u7684\u4e2a\u4eba\u8d44\u6599\u4fe1\u606f\uff08\u4f8b\u5982\u804c\u4f4d\u6216\u4f4d\u7f6e\uff09\u81ea\u52a8\u4e2a\u6027\u5316\u60a8\u7684\u90ae\u4ef6\u5185\u5bb9\u3002<\/span><\/li>\n
  • \u63d0\u9ad8\u4e92\u52a8\uff1a<\/strong>\u60a8\u53d1\u9001\u7684\u90ae\u4ef6\u53ef\u4ee5\u548c\u4e0d\u540c\u7684\u6f5c\u5728\u5ba2\u6237\u76f4\u63a5\u76f8\u5173\uff0c\u8fd9\u4f7f\u5b83\u4eec\u5bf9\u5ba2\u6237\u6765\u8bf4\u4f1a\u66f4\u5177\u5438\u5f15\u529b\uff0c\u589e\u5927\u88ab\u56de\u590d\u7684\u51e0\u7387\u3002<\/span><\/li>\n
  • \u8282\u7701\u4e2a\u6027\u5316\u65f6\u95f4\uff1a<\/strong>\u60a8\u65e0\u9700\u521b\u5efa\u540c\u4e00\u8425\u9500\u7cfb\u5217\u7684\u591a\u4e2a\u53d8\u4f53\u3002\u76f8\u53cd\uff0c\u60a8\u53ef\u4ee5\u53ea\u53d1\u9001\u4e00\u4e2a\u8425\u9500\uff0c\u8fd9\u4e2a\u8425\u9500\u5c31\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u7684\u6f5c\u5728\u5ba2\u6237\u81ea\u52a8\u8c03\u6574\u5176\u5185\u5bb9\u3002<\/span><\/li>\n<\/ul>\n

    \u5982\u4f55\u5728 Snov.io \u4e2d\u5411\u90ae\u4ef6\u6dfb\u52a0\u52a8\u6001\u5185\u5bb9<\/b><\/h2>\n

    \u52a8\u6001\u5185\u5bb9\u662f Snov.io \u90ae\u4ef6\u7f16\u8f91\u5668\u4e2d\u7684\u4e00\u79cd\u90ae\u4ef6\u53d8\u91cf\u3002\u8981\u5c06\u5176\u6dfb\u52a0\u5230\u90ae\u4ef6\u4e2d\uff0c\u8bf7\u4ece\u201c\u53d8\u91cf\u201d\u83dc\u5355\u4e2d\u9009\u62e9\u201c\u52a8\u6001\u5185\u5bb9\u201d \u3002<\/span><\/p>\n

    \n
    \"tip\"<\/div>\n
    \n

    \u60a8\u53ef\u4ee5\u5728\u540c\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\u4e2d\u5305\u542b\u591a\u4e2a\u52a8\u6001\u53d8\u91cf\uff0c\u4e2a\u6027\u5316\u4e0d\u540c\u7684\u90e8\u5206\uff0c\u4f8b\u5982\u7b80\u4ecb\u3001\u65b9\u6848\u6216\u53f7\u53ec\u6027\u7528\u8bed\uff08CTA\uff09\u3002\u8981\u5c06\u52a8\u6001\u53d8\u91cf\u6dfb\u52a0\u5230\u90ae\u4ef6\u6807\u9898\uff0c\u8bf7\u4f7f\u7528\u53f3\u4e0a\u89d2\u7684\u5de5\u5177\u680f\u3002\u52a8\u6001\u6807\u9898\u53ef\u80fd\u4f1a\u63d0\u9ad8\u90ae\u4ef6\u6253\u5f00\u7387\u3002<\/span><\/p>\n<\/div>\n<\/div>\n

    \"\"<\/p>\n

    \"\"<\/p>\n

    \u8fd9\u65f6\u4f1a\u63d2\u5165\u201c\u52a8\u6001\u5185\u5bb9\uff1aText_1\u201d\u683c\u5f0f\u7684\u5360\u4f4d\u7b26\u3002\u53ea\u9700\u70b9\u51fb\u5b83\u5c31\u53ef\u4ee5\u6253\u5f00\u5bf9\u5e94\u53c2\u6570\u3002<\/span><\/p>\n

    \u5728\u5f39\u7a97\u4e2d\uff0c\u60a8\u5c06\u9009\u62e9\u5185\u5bb9\u53d8\u4f53\u53ca\u5176\u4f7f\u7528\u6761\u4ef6\u3002<\/span><\/p>\n

    \n
    \"learn\"<\/div>\n
    \n

    \u52a8\u6001\u53d8\u91cf\u7684\u5de5\u4f5c\u539f\u7406\u662f\u68c0\u67e5\u9009\u5b9a\u7684\u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5\u3002\u5982\u679c\u5b57\u6bb5\u503c\u4e0e\u60a8\u8bbe\u7f6e\u7684\u6761\u4ef6\u5339\u914d\uff0c\u5219\u90ae\u4ef6\u4e2d\u5c06\u4f7f\u7528\u7279\u5b9a\u7684\u6587\u672c\u53d8\u4f53\u3002<\/p>\n<\/div>\n<\/div>\n

    (1) ‘If<\/strong>\uff08\u5982\u679c<\/strong>\uff09’ \uff1a\u8fd9\u662f\u5728\u53d8\u91cf\u4e2d\u88ab\u68c0\u67e5\u7684\u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5\uff08\u5c5e\u6027\uff09\u3002<\/span><\/p>\n

    \u60a8\u53ef\u4ee5\u4f7f\u7528\u5217\u8868\u4e2d\u7684\u4efb\u4f55\u9ed8\u8ba4\u6216\u81ea\u5b9a\u4e49\u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5\u3002<\/span><\/p>\n

    \u4e00\u4e2a\u53d8\u91cf\u53ef\u4ee5\u5305\u542b\u4e00\u4e2a\u201cIf<\/strong>\uff08\u5982\u679c<\/strong>\uff09\u201d\u53c2\u6570\u3002<\/span><\/p>\n

    \"\"<\/p>\n

    (2) ‘Is<\/strong>\uff08\u662f<\/strong>\uff09’ \uff1a\u8fd9\u662f\u6240\u9009\u5b57\u6bb5\u7684\u671f\u671b\u503c\uff08\u6761\u4ef6\uff09\u3002\u60a8\u6700\u591a\u53ef\u4ee5\u5411\u5355\u4e2a\u53d8\u91cf\u6dfb\u52a0 5 \u4e2a\u6761\u4ef6\u3002<\/span><\/p>\n

    \n
    \"tip\"<\/div>\n
    \n

    \u201cIs<\/strong>\uff08\u662f<\/strong>\uff09\u201d\u53c2\u6570\u533a\u5206\u5927\u5c0f\u5199\uff1b\u60a8\u5728\u6b64\u5904\u8f93\u5165\u7684\u503c\u5fc5\u987b\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u4e2a\u4eba\u8d44\u6599\u4e2d\u7684\u503c\u5b8c\u5168\u5339\u914d\uff0c\u6761\u4ef6\u624d\u80fd\u751f\u6548\u3002<\/p>\n<\/div>\n<\/div>\n

    (3)\u201cThen<\/strong>\uff08\u7136\u540e<\/strong>\uff09\u201d\uff1a\u8fd9\u662f\u4e3a\u6ee1\u8db3\u6761\u4ef6\u7684\u6536\u4ef6\u4eba\u663e\u793a\u7684\u6587\u672c\u53d8\u4f53\u3002\u00a0<\/span><\/p>\n

    \n
    \"attention\"<\/div>\n
    \n

    \u52a8\u6001\u5185\u5bb9\u5757\u65e0\u6cd5\u5305\u542b\u5176\u4ed6\u7c7b\u578b\u7684\u53d8\u91cf\u3002 \u8fd9\u610f\u5473\u7740\u60a8\u4e0d\u80fd\u5728\u5176\u4e2d\u6dfb\u52a0\u5e38\u89c4\u53d8\u91cf\uff0c\u4f8b\u5982 {{first_name}} (\u540d\u5b57) \u6216 {{SPINTAX}} \u53d8\u91cf\u3002<\/p>\n<\/div>\n<\/div>\n

    (4) \u201c<\/span>If none<\/strong>\uff08<\/span>\u5982\u679c\u6ca1\u6709<\/strong>\uff09<\/span>\u201d\u82e5\u672a\u6ee1\u8db3\u4efb\u4f55\u6761\u4ef6\uff0c\u5219\u4f7f\u7528\u540e\u5907\u6587\u672c\u3002\u5f53\u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5\u4e3a\u7a7a\u6216\u4e0e\u60a8\u8bbe\u7f6e\u7684\u6761\u4ef6\u4e0d\u540c\u65f6\uff0c\u5c31\u4f1a\u7528\u5230\u8fd9\u4e2a\u53c2\u6570\u3002<\/span><\/p>\n

    \u5728\u8fd9\u91cc\u6dfb\u52a0\u4e00\u822c\u6587\u672c\uff0c\u4f5c\u4e3a\u9002\u5408\u6240\u6709\u5176\u4ed6\u6536\u4ef6\u4eba\u7684\u5907\u7528\u5185\u5bb9\u3002<\/span><\/p>\n

    \u9762\u5411\u9ad8\u7ea7\u7528\u6237:<\/strong><\/p>\n

    \u52a8\u6001\u5185\u5bb9\u53d8\u91cf\u53ef\u4ee5\u624b\u52a8\u8f93\u5165\u6216\u901a\u8fc7\u90ae\u4ef6\u6e90\u4ee3\u7801<\/strong>\u6dfb\u52a0\u3002<\/p>\n

    \u4ee5\u4e0b\u662f\u6b63\u786e\u52a8\u6001\u53d8\u91cf\u683c\u5f0f\u7684\u8bf4\u660e\uff1a<\/p>\n

    {{DYNAMIC:location[%]location1[%then%]location1-variation[%elseif%]location2[%then%]location2-variation[%else%]default-text}}<\/em><\/pre>\n
    \u5728\u8fd9\u79cd\u683c\u5f0f\u4e2d\uff1a<\/span><\/p>\n
      \n
    • DYNAMIC<\/strong> – \u7cfb\u7edf\u7528\u6765\u6807\u8bb0\u52a8\u6001\u53d8\u91cf\u7684\u5173\u952e\u5b57\u3002<\/li>\n
    • location<\/strong> – \u9700\u8981\u68c0\u67e5\u7684\u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5\u540d\u79f0\u3002<\/li>\n
    • [%]<\/strong> – \u671f\u671b\u7684\u5b57\u6bb5\u503c\u540e\u9762\u7684\u7b26\u53f7\u3002<\/li>\n
    • location1<\/strong> – \u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5\u7684\u671f\u671b\u503c (\u6761\u4ef6)\u3002<\/li>\n
    • [%then%]<\/strong> – \u5982\u679c\u6761\u4ef6\u6ee1\u8db3\uff0c\u5c06\u4f7f\u7528\u7684\u6587\u672c\u66ff\u6362\u90e8\u5206\u3002<\/li>\n
    • [%elseif%]<\/strong> – \u5176\u4ed6\u6761\u4ef6\uff0c\u4ee5\u53ca\u4e0e\u4e4b\u5bf9\u5e94\u7684\u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5\u671f\u671b\u503c\u3002<\/li>\n
    • [%else%]<\/strong> – \u5982\u679c\u6ca1\u6709\u6761\u4ef6\u6ee1\u8db3\uff0c\u5c06\u4f7f\u7528\u7684\u5907\u7528\u6587\u672c\u3002<\/li>\n<\/ul>\n
      \"\"<\/p>\n
      \u52a8\u6001\u5185\u5bb9\u793a\u4f8b<\/b><\/h2>\n
      \u8ba9\u6211\u4eec\u6765\u770b\u4e00\u4e2a\u52a8\u6001\u5185\u5bb9\u7684\u4f8b\u5b50\u3002<\/span><\/p>\n
      \u201c\u5982\u679c\u201d<\/b>\u804c\u4f4d<\/span>\u201c\u662f\u201d<\/b>\u603b\u76d1\uff1b<\/span><\/p>\n
      \u201c\u90a3\u4e48\u201d\uff1a<\/b>\u4f5c\u4e3a\u4e00\u540d\u603b\u76d1\uff0c\u4f60\u5e94\u8be5\u77e5\u9053\u5982\u4f55\u6709\u6548\u5730\u4f20\u8fbe\u4f60\u7684\u613f\u666f\uff0c\u7ba1\u7406\u548c\u6fc0\u52b1\u4f60\u7684\u56e2\u961f\uff0c\u5e76\u5728\u538b\u529b\u4e0b\u505a\u51fa\u679c\u65ad\u7684\u9009\u62e9\u3002<\/span><\/p>\n
      \n
      \"tip\"<\/div>\n
      \n
      \u6b64\u793a\u4f8b\u5047\u8bbe\u9886\u5bfc\u8005\u7684\u804c\u4f4d\u4e3a\u201c\u603b\u76d1\u201d\u2018Director\u2019\uff0c\u5982\u5176\u4e2a\u4eba\u8d44\u6599\u4e2d\u6307\u5b9a\u7684\u90a3\u6837\u3002\u5982\u679c\u8fd9\u662f\u771f\u7684\uff0c\u90ae\u4ef6\u5c06\u4f7f\u7528\u9488\u5bf9\u8be5\u6761\u4ef6\u7684\u81ea\u5b9a\u4e49\u6587\u672c\u3002\u5982\u679c\u4e0d\u662f\uff0c\u90ae\u4ef6\u5c06\u4f7f\u7528\u901a\u7528\u7684\u540e\u5907\u6587\u672c\u3002<\/p>\n<\/div>\n<\/div>\n
      \"\"<\/p>\n
      \n
      \"note\"<\/div>\n
      \n
      \u6dfb\u52a0\u66f4\u591a\u53d8\u4f53\u4ee5\u53d1\u9001\u66f4\u5177\u4f53\u7684\u77ed\u8bed\u6216\u53e5\u5b50\u3002\u56e0\u6b64\uff0c\u6bcf\u4e2a\u7b26\u5408\u60a8\u8bbe\u7f6e\u6761\u4ef6\u7684\u6536\u4ef6\u4eba\u90fd\u4f1a\u6536\u5230\u4e00\u5c01\u4e2a\u6027\u5316\u90ae\u4ef6\u3002<\/p>\n<\/div>\n<\/div>\n
      \u4e0b\u9762\u662f\u51e0\u4e2a\u4f8b\u5b50\uff0c\u6f14\u793a\u4e86\u51e0\u79cd\u53ef\u80fd\u6027\u4ee5\u53ca\u5982\u4f55\u6839\u636e\u6536\u4ef6\u4eba\u662f\u8c01\u6216\u6709\u5173\u6536\u4ef6\u4eba\u7684\u5176\u4ed6\u4fe1\u606f\u6765\u81ea\u5b9a\u4e49\u53e5\u5b50\u3002<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
      \u6f5c\u5728\u5ba2\u6237\u5b57\u6bb5<\/td>\n\u6761\u4ef6<\/td>\n\u81ea\u5b9a\u4e49\u6587\u672c<\/td>\n<\/tr>\n
      \u804c\u4f4d<\/td>\nCEO\u9996\u5e2d\u6267\u884c\u5b98<\/td>\nAs a CEO, your role is to provide strategic direction and ensure the company\u2019s success. \u4f5c\u4e3a\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u60a8\u7684\u804c\u8d23\u662f\u63d0\u4f9b\u6218\u7565\u65b9\u5411\u5e76\u786e\u4fdd\u516c\u53f8\u7684\u6210\u529f\u3002<\/td>\n<\/tr>\n
      <\/td>\nCustomer Service Rep \u5ba2\u6237\u670d\u52a1\u4ee3\u8868<\/td>\nAs a Customer Service Representative, your goal is to provide exceptional support to customers. \u4f5c\u4e3a\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\uff0c\u60a8\u7684\u76ee\u6807\u662f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5353\u8d8a\u7684\u652f\u6301\u3002<\/td>\n<\/tr>\n
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      \u5730\u70b9<\/td>\nNew York \u7ebd\u7ea6<\/td>\nIf you\u2019re in New York, networking events in Manhattan can help expand your professional circle. \u5982\u679c\u60a8\u5728\u7ebd\u7ea6\uff0c\u66fc\u54c8\u987f\u7684\u793e\u4ea4\u6d3b\u52a8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6269\u5927\u804c\u4e1a\u5708\u3002<\/td>\n<\/tr>\n
      <\/td>\nLondon \u4f26\u6566<\/td>\nIf you\u2019re in London, consider attending industry conferences at the ExCeL to stay updated. \u5982\u679c\u60a8\u5728\u4f26\u6566\uff0c\u8bf7\u8003\u8651\u53c2\u52a0 ExCeL \u4e3e\u529e\u7684\u884c\u4e1a\u4f1a\u8bae\u4ee5\u4e86\u89e3\u6700\u65b0\u52a8\u6001\u3002<\/td>\n<\/tr>\n
      <\/td>\nSan Francisco \u65e7\u91d1\u5c71<\/td>\nIf you\u2019re in San Francisco, explore opportunities in the vibrant startup ecosystem of Silicon Valley. \u5982\u679c\u60a8\u5728\u65e7\u91d1\u5c71\uff0c\u8bf7\u5728\u7845\u8c37\u5145\u6ee1\u6d3b\u529b\u7684\u521b\u4e1a\u751f\u6001\u7cfb\u7edf\u4e2d\u63a2\u7d22\u673a\u4f1a\u3002<\/td>\n<\/tr>\n
      \u884c\u4e1a<\/td>\nRetail \u96f6\u552e\u4e1a<\/td>\nIn the retail industry, understanding consumer behavior is essential for driving sales. \u5728\u96f6\u552e\u884c\u4e1a\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u5bf9\u4e8e\u63a8\u52a8\u9500\u552e\u81f3\u5173\u91cd\u8981\u3002<\/td>\n<\/tr>\n
      <\/td>\nHospitality \u670d\u52a1\u4e1a<\/td>\nIn hospitality, delivering exceptional customer experiences is paramount for building loyalty. \u5728\u9152\u5e97\u4e1a\uff0c\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u5bf9\u4e8e\u5efa\u7acb\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\u3002<\/td>\n<\/tr>\n
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