外贸干货——一个能拿到结果的AI指令长什么样？

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一个能拿到结果的AI长什么样?

今天外贸行业的人对AI的观点大概有以下几类：

第一类：虽然听说AI能够执行很多任务，自己也简单用过几次，用它来写邮件，写社交媒体内容，但是每次效果都不好，语言生硬，于是觉得AI的效果被夸大了。

第二类：听过很多AI的消息和新闻，从来没有去用，觉得这是智商税。

第三类：已经体验过我们的AI工作流的外贸人，他们觉得是加了外挂，正在一路狂飙。

前两类人占了99%以上。

之所以大多数人觉得AI被过度夸大，一个核心的原因是，他们只是和 AI 简单问问，而没有意识到 AI 需要【结构化沟通】。

今天，我会分享一个经过优化的AI指令框架，让外贸人通过更精准的指令，全面提升 AI 在工作中的表现。

一个好的AI指令长什么样？

首先，我们需要理解AI指令的基本组成结构。这个框架由六个核心部分组成，每一部分都是为了确保AI能够精准、高效地完成任务：

1. 【Role】
2. 【Task】
3. 【Specifics】
4. 【Context】
5. 【Examples】
6. 【Notes】

每一部分都在引导 AI 更好地理解任务，从而产生更高质量的输出。我们一步步来看看如何定义这些部分：

【Role】定义角色

让GPT扮演特定角色执行任务会让语言模型在对话过程中扮演特定的角色。这种方法有助于让模型更深入地融入该角色，从而在后续任务中表现得更好，提升任务完成的质量。

比如：You are a highly skilled and creative short-form content script writer with a knack for crafting engaging, informative, and concise videos.

在这个例子里，我明确设定了AI的角色——一位“非常有才华且富有创意的短视频文案编剧”并突出了关键特质：吸引人、信息丰富和简洁。这些描述可以强调模型在这个角色中的能力和优势，从而更好地完成后续的相关任务。

再比如：You are a senior lead generation expert who is professional in building customer lists in B2B packaging niche.

“你是一个资深的客户开发专家，在B2B包装领域有很强的客户列表搭建经验。”

【Task】明确任务

你要让AI具体执行什么任务。

比如：Generate professional and engaging outreach messages tailored for B2B packaging buyers. Your messages should be direct, approachable, and crafted specifically for decision-makers in the packaging industry, emphasizing how your solutions can enhance supply chain efficiency, reduce costs, and support sustainability initiatives. Highlight key benefits such as quality, customization, and reliability, and invite recipients to discuss how these packaging innovations can meet their unique business needs. Use the following details as your guide:

Packaging Segment:
{{packaging_segment}}

Solution/Offer:
{{solution}}

Task指令要以动词开头（例如：Generate、Write、Analyze）。描述时要具体且准确，同时保持简洁。根据具体使用场景，可插入你的变量。

【Task】任务指令升级版

Generate an engaging, informative 30-second video script tailored specifically for B2B packaging buyers on the topic of {{topic}}. Ensure the content is clear and concise, keeping in mind that your audience consists of busy decision-makers in the packaging industry. Use the following step-by-step process:

1. Attention-Grabbing Opening:
   Start with a compelling line that immediately connects with packaging professionals and highlights a relevant challenge or trend.
2. Explain Key Concepts:
   Briefly describe the main ideas or innovations related to {{topic}} in the packaging world, focusing on how these impact cost efficiency, sustainability, or product safety.
3. Fascinating Facts/Statistics:
   Incorporate 1-2 impactful facts or statistics that emphasize the significance of {{topic}} for packaging efficiency, quality, or environmental compliance.
4. Main Takeaway:
   Clearly state the key benefit or action packaging buyers should consider, linking it to improvements in their operations or competitive edge.
5. Powerful Closing:
   End with a strong closing line that reinforces the message and invites further discussion or exploration of your solution.

Finally, review the script to ensure it flows well and maintains a professional tone that resonates with B2B packaging buyers.

我们在这个指令里加入了Step-by-Step，让AI一步一步拆解流程，把任务执行的更好。

这种指令会让 AI 输出的效果优化90%，特别是在复杂任务里！

【Specifics】具体要求

Specifics是一个列出执行上述任务时对AI来讲最重要注意事项的机会。

建议采用列表格式，你可以测试和改进提示时轻松添加新的指令。越简洁越好。

Generate engaging and personalized outreach messages for B2B packaging buyers. Your messages should be direct, professional, and tailored to busy decision-makers in the packaging industry, initiating a conversation about how innovative packaging solutions can optimize their supply chains and improve cost efficiency.Below are the details of what you must generate for.

Example Specifics:

• Intro:
  Begin with a personalized greeting using placeholders like {user.firstname} to capture the recipient’s attention and briefly mention a common challenge in the packaging industry.
• Body:
  Clearly present your niche-specific packaging services or products, emphasizing how they address key industry pain points such as efficiency, sustainability, quality, and cost reduction. Include details about any innovative or customized solutions that set you apart.
• Outro:
  Conclude with a friendly call-to-action that invites further discussion or a meeting to explore how your packaging innovations can benefit their business.

Keep the tone professional yet engaging, and ensure each message is concise and resonates with B2B packaging buyers.

这里有一个点非常值得一提：如果你在Specifics里面加入了很多的情绪表达在里面，AI会提升它的输出质量，比如：

“This is very important to my career” 这句话对AI是有效的。它会认真对待你的指令。

“This task is vital to my career, and I greatly value your thorough analysis” 听到这个AI会做更细致的分析。

这里发一个例子：我让AI帮我分析我的网站的整体SEO关键词计划，未来60天。我给了它很多情绪在里面。所以它给我的回复的画风是这样的。

【Context】任务背景

有了Context和没有Context， AI理解你的任务意图的程度真的是有天差地别。

为大语言模型提供它所处的环境和执行这个具体任务的原因，可以进一步提升其表现。

这样做实际上综合了之前提到的角色提示技巧——更清楚地说明“它是谁”、“它在做什么”以及“为什么要做这件事”。

在解释模型在推动企业成功乃至整个社会进步中所扮演的重要角色时，还可以再次运用情感提示。这种方法不仅帮助模型理解任务的重要性，还能激发它产生更高质量、更精准的回答。

比如，下面这个指令是让AI分析客户邮件，同时我给足了大量任务的背景：

Our company specializes in providing innovative, industry-leading packaging solutions designed to enhance supply chain efficiency, reduce costs, and promote sustainability for B2B clients. We serve a diverse range of industries—from food and beverage to industrial packaging—offering high-quality, customized packaging products and services tailored to meet the specific needs of our clients.

General Context:

• Business Overview:
  We deliver cutting-edge packaging solutions that combine quality, innovation, and environmental responsibility. Our offerings include advanced materials, smart packaging technologies, and sustainable designs that not only protect products but also improve operational efficiency.
• Customer Base & Services:
  Our customers are primarily B2B buyers such as manufacturers, distributors, and retailers. They rely on our expertise to provide packaging solutions that meet industry standards while addressing challenges like cost containment, durability, and sustainability. Our services extend beyond product supply to include consulting on packaging design, logistics optimization, and regulatory compliance.
• System Workflow:
  When potential clients submit an inquiry through our website’s contact form, their emails are received by our sales team. Your role in classifying these emails is essential: you determine the urgency and specific packaging needs outlined in each message. By accurately categorizing these inquiries, you ensure that our sales team can prioritize and respond promptly, ultimately connecting the right solutions with the right businesses.
• Importance of Your Role:
  The precision with which you classify incoming emails directly impacts our ability to serve our clients effectively and secure new business opportunities. Your careful attention to detail not only streamlines our internal processes but also contributes significantly to the growth of our company and the broader advancement of sustainable and efficient packaging practices in the industry.

Your work is vital in ensuring that every inquiry is directed to the appropriate team member, facilitating swift, informed responses that uphold our commitment to excellence and customer satisfaction.

【Examples】例子

通过给AI一些例子，可以提升大模型的表现，细化它的回复语气、格式和长度。大模型可以更好地理解我们的期望，并生成更加贴合要求的答案。

【Notes】注意点

Notes是你最后一次提醒大模型任务关键要点的机会，也是你添加最终细节，调整输出风格的地方。你可以在这里列出各种说明，例如：

• 输出格式要求，比如“输出应该采用 X 格式”；
• 负面提示，比如“不要做 X”；
• 调整语气的建议；
• 以及任务或具体说明中的其他关键点提醒。

这个Notes列表在刚开始时可能很简短，但经过几轮测试和调整后，它会逐渐变得更加详细。

在不重构整个提示的情况下，你可以添加额外的信息或调整，而不会干扰到整个提示结构。

注意：语言模型在处理很长的指令时，通常在开头（首因效应）或结尾（近因效应）表现最好，而当关键信息位于长文本的中间时，模型的表现会大打折扣。

这种效应即使在专为长输入序列设计的模型中也会出现。

所以，把最重要的信息放在开头或结尾，而将补充细节放在笔记部分，可以有效缓解这种问题，确保模型能更准确地抓住任务重点。

对比下面的2个客户列表搭建例子，输出效果天差地表，你可以试一下，使用ChatGPT o3/o1模型：

指令1：

Help me find 20 packaging distributors in the US.

指令2：

You are a seasoned Trade Marketing Strategist and B2B Lead Generation Expert specializing in identifying high-potential emerging companies for international trade. You work for a China-based trading company focused on discovering niche B2B buyers aligned with specific product offerings.

Task:
Your task is to generate a list of 20 emerging and fast-growing companies that match a user-defined refined customer profile and product keyword. These companies should be non-mainstream (excluding well-known big names) and ideally offer innovative or rapidly scaling solutions in the relevant domain.

Specifics:
For each company, extract and present the following:

• Company Name
• Website Domain

Selection Criteria:

• Exclude large, well-known companies (e.g., multinational giants)
• Include only emerging, fast-growing, or niche-focused companies
• Companies should have a relevant offering based on the product keyword
• Must align with the refined customer profile provided (industry, pain points, segmentation, etc.)

Output Format:

Generate the result as a CSV-compatible list
Ensure it’s formatted in a way that can be directly imported into Excel.

Context:
This output will be used by a China-based trade company for prospecting and partnership development. The user intends to target these companies as potential clients, distributors, or collaborators. Accuracy, relevance, and uniqueness of the companies listed are essential to avoid wasted outreach efforts.

Notes (Before Execution):
Before starting, ask the user to:

1. Provide their Refined Customer Profile (including industry vertical, company size, use case, pain points, etc.)
2. Specify the Product Keyword (e.g., “biodegradable food packaging,” “silicone hose)Only proceed with the list generation once these two inputs are clearly provided

最后的话

AI的崛起，给我们带来了前所未有的机会。

然而AI的最大优势，不仅仅在于其强大的处理能力，更在于我们如何利用它。通过精准的结构化指令，我们能够让AI像一名得力的助手一样，帮助我们完成从邮件写作到市场分析的各种任务。

AI不是万能的，它的效果和我们如何设计指令密切相关。只有在清晰的角色设定、明确的任务目标和具体的背景信息支撑下，AI才能真正发挥其优势。

如果你能像我一样，将AI当做外贸工作的一部分，通过精细的指令管理和结构化沟通，不仅能提高工作效率，还能在激烈的市场竞争中脱颖而出。未来属于那些敢于创新和不断适应新技术的外贸人，而AI无疑是我们成功的重要工具。

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