什么是ROI(投资回报率)? ROI投资回报率(Return on investment)是净利润(一段时间内)与投资成本(由某个时间点的某些资源的投资产生)之间的比率。 高投资回报率意味着投资收益与…
CPS是什么? CPS(cost per sale)也称PPS(pay per sale)即按次计费,是一种在线广告付款模式。发布商或网站所有者是根据广告直接产生的销售数量来收款。 它是CPA(每次操…
CPM推广是什么意思? CPM全称Cost Per 1000 impressions,即每千次展示成本,是广告中的一种常用度量。广告商为一千次广告观看或点击支付的费用。在市场营销中用作基准度…
CTR是什么意思? CTR代表点击率(click-through rate),是点击特定链接的用户与查看页面的总用户数之比,是衡量网页热门程度的指标。 在互联网营销,特别是跨境电商和外贸营销方面,CT…
什么是白鲸出海? 白鲸出海是一家服务中国出海企业的资讯网络平台。该平台目前涵盖资讯、数据、服务以及社群社区等共四大模块。白鲸出海创建于2014年7月,创始人叫魏方丹。2018年8月,白鲸出海获2018…
XING是什么? XING是一个职业社交网站,对标Linkedin。总部位于德国汉堡,由New Work SE运营(到2019年XING SE为止)。该网站主要关注德语市场以及西班牙,并与美国平台Li…
Reddit是美国一家集社交新闻汇总,网站内容评分和讨论一身的网站。Reddit官网的注册成员向站点提交内容,例如链接,文本帖子和图像,然后由其他成员投票赞成或反对。帖子按主题发布到到由用户创建的“s…
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