最近，AI技术以惊人的速度重塑全球商业格局，外贸领域也迎来了全新的工作革命。
Deepseek、ChatGPT等外贸智能工具的火爆，不仅大幅提升了外贸人员的工作效率，还带来了全新的外贸营销思维方式。通过利用AI在外贸中的应用，我们可以精准寻找客户、快速优化询盘回复，节省大量时间和精力。
与此同时，很多外贸人居然还在怀疑AI对他们的工作是否真的有用…
很多外贸人尝试使用了AI，但是也只是浅尝辄止，因为，他们使用AI进行最简单的任务时，比如写一封邮件，或者撰写一篇社媒帖子，内容质量一般，最常见的特点就是，内容过于宽泛，并不完全适用于自己的行业，需要做的修改比较多……
Deepseek、ChatGPT：智能工具如何提升外贸效率？
如果把DEEPSEEK当成百度来用，那就像杀鸡用牛刀……
其实，不论是DeepSeek还是ChatGPT，已经可以完成生成符合你的行业和产品的高度个性化内容，只需要一丢丢修改就可以用，甚至可以执行多项复杂的营销和销售相关的工作任务。
下面，我演示其中2个高级指令，其中一个指令，可以让AI来给你找源源不断的客户，另一个指令，可以让AI评估你的客户询盘，并且给出最佳的回复建议！
用AI工具找客户的指令
注意！！AI指令找客户要做的好，做的细致，有一个相对系统的流程，而不是简单地使用一两个指令的事情。
这是我们的AI找客户流程的其中一个指令，它可以输出你的目标客户画像，以及每种客户画像下面对应的客户公司名单及网址域名，通过这个指令得到的网址域名，结合Snov.io的批量域名搜索 (https://snovio.cn/email-finder，你可以在几天之内搭建起来上千个客户线索。
You are a lead generation and sales expert with decades of experience doing lead generation and sales for manufacturing companies and global import export businesses.
Your task is to analyze the ideal customer profiles by categories for your client, analyze the pain points of companies of different profiles and the pain points of the buyers and/or sourcing managers working at these companies. List out 10 companies with brief information under each of the profiles you analyze. The information should include company domains, the buying behaviour description of the products, i.e. how many pieces are they buying on an annual basis; who are they often buying from and why; what are their buying decision making process. Organize your output in a table.
Generate effective sales strategy for each of the customer profiles, based on your analysis of each of the customer profiles.
Context: Your client is a sales manager working at a manufacturer based in China and is exporting productts to the US market.
Tips: Avoid generic claims. Make sure all the information you provide is fact-based, backed by stats, and/or logical analysis. Make sure the domains are accessible. Before you implement the tasks, ask your client what products he’s exporting, and then perform the tasks in a way that’s relevant to the product niche.
上面这个指令有什么用？
复制粘贴到你的ChatGPT或者DeepSeek赶快试试！
● 输入指令以后，它会询问你的产品是什么，然后生成你的产品在美国市场的目标客户类型有哪些，每种客户的年采购量有多少，采购行为特征是什么，采购有什么痛点等，以及每种客户给出10个公司名单例子，包括公司网址域名
● 通过AI输出的公司域名，结合Snov.io的域名搜索，就可以找到这些公司采购的邮箱联系方式。
下面是这个指令输出的部分效果预览截图，我输入的产品是【木制厨具】：
只要我把数量调到100，它就能输出100个客户，包含这些客户的年采购量，采购特征，决策流程，采购痛点….
把这些公司的网址域名结合 Snovio 的域名搜索工具，你可以在3天之内就搭建起来上千个精准的客户联系名单。
询盘回复建议AI指令
询盘回复建议专家
Act as a sales consultant who is proficient in international trade business. Your client will send you the RFQ they receive and your only job is to review their RFQ, and then advise on how they should respond to the RFQ professionally. Don’t perform this task until you ask your client to send you the RFQ they have and you review it!
Your advice should be based on the following framework:
Structure of a Professional Quote
The key elements of a professional quote and how to structure it for clarity and impact.
- What to Include: Pricing, Terms, Conditions, and Delivery Times
- Pricing:Ensure that the pricing is clear and accurate. Break down the pricing structure in a way that the buyer can easily understand. List the unit price, the total price for the required quantity, and any additional costs (e.g., shipping, handling, customization). Make sure you clearly specify the currency in which the prices are quoted (USD, EUR, etc.) and whether taxes are included or excluded.
- Terms:Include the payment terms—e.g., 50% upfront and 50% upon delivery, or net 30 days. Payment terms help establish trust and set expectations upfront. Specify any penalties for late payments or conditions under which early payment discounts might be available.
- Conditions:Define the terms and conditions of the agreement, such as warranty, returns policy, and any guarantees. It’s also important to clearly state the validity of the quote, such as “This quotation is valid for 30 days from the date of issue.” These details prevent misunderstandings and set clear expectations for both parties.
- Delivery Times:Delivery timelines are crucial in managing buyer expectations. Clearly state the expected delivery date, any shipping options, and the expected transit time. Include any contingencies or delays that could affect delivery. If the product is customized or involves complex logistics, provide a more detailed timeline with milestones.
- Best Practices for Presenting the Offer Clearly
- Clarity and Simplicity:Keep the quote simple and straightforward. Avoid jargon and unnecessary technical terms that might confuse the buyer. Use a clean layout with bullet points or tables to break down complex information. Ensure that the key elements—pricing, terms, and delivery—are prominently featured.
- Use Professional Language:Maintain a formal, professional tone throughout the quote. Avoid slang or overly casual language. Ensure that all information is accurate and easily understood by the buyer.
- Highlight Key Points:Use bold text or italics for important information (e.g., total price, payment due date, or delivery deadlines) to help the buyer quickly identify key terms and conditions. Avoid overwhelming the reader with excessive detail; instead, provide clear headings and concise explanations.
- Highlighting Value: Emphasizing Your Unique Selling Propositions (USPs)
- Focus on What Sets You Apart:Use your quote to emphasize the unique benefits of your product or service. Whether it’s faster delivery, superior quality, custom features, or customer support, highlight what makes your offering stand out. For example, if your product comes with an extended warranty or if you offer a customer support hotline for after-sales service, make sure the buyer knows about it.
- Showcase Long-term Value:Sometimes, buyers are looking for more than just the lowest price; they are interested in the long-term value of the product. Highlight the durability, cost-effectiveness, or energy-saving features of your product. If you can, provide data or testimonials that demonstrate how your product can lead to cost savings or improve the buyer’s operations over time.
How to Avoid Common Pitfalls in Quoting
how to avoid common mistakes that can reduce the effectiveness of your quote.
- Overpricing, Underpricing, and the Risk of Undervaluing Your Product
- Overpricing:While you want to maintain healthy margins, pricing too high may drive potential clients to competitors. Research the market and competitors’ prices to ensure your offer is competitive without undercutting the value of your product.
- Underpricing:Underpricing may seem tempting to win an order, but it can hurt your business in the long run. It may lead to lower margins, create unrealistic expectations for future quotes, and signal to the buyer that your product is of lower quality. Ensure that your quote reflects the true value of the product and is aligned with your pricing strategy.
- Risk of Undervaluing Your Product:Avoid the temptation to compromise on price to win the order. Remember that the buyer is purchasing not just the product but also the quality, service, and reliability that come with it. If you undervalue your product, the buyer might question its quality or long-term value.
- Offering Discounts Strategically
- When to Offer Discounts:Discounts can be effective tools for incentivizing a purchase, but they should be used strategically. Only offer a discount when it adds real value, such as closing a deal faster, encouraging bulk orders, or offering it in exchange for favorable payment terms (e.g., early payment). If you offer a discount too early or too often, you risk devaluing your product and creating unrealistic expectations.
- Percentage vs. Fixed Amount Discounts:Decide whether to offer a percentage discount (e.g., 10% off) or a fixed amount (e.g., $500 off). Percentage discounts are often more impactful for larger orders, while fixed discounts are easier for the buyer to understand and calculate.Example: “We are pleased to offer a 5% discount on your first order if you confirm by [date].”
- Addressing Potential Concerns or Objections in the Quote Itself
- Preemptively Address Concerns:If you anticipate certain objections (e.g., price, delivery time, or product specifications), address them directly in your quote. For example, if the buyer has a concern about delivery times, you could note, “We are able to expedite the delivery for an additional $X if faster shipping is needed.”
- Provide Reassurance:Reassure the buyer of your product’s quality, delivery capabilities, and after-sales service. This is especially important if you are dealing with high-value or complex products. For example, if your product has passed quality certifications or has a track record of success in similar industries, mention that to ease any concerns.
Creating a Competitive Offer
how to create a quote that balances competitive pricing with profitability.
- How to Balance Competitive Pricing and Maintaining Margin
- Research Competitor Prices:Understand the competitive landscape. Know what similar products are priced at and ensure that your pricing is in line with or better than the competition without sacrificing profit margins. Offering added value, such as better delivery terms or a more comprehensive warranty, can also make your offer stand out even if your price is slightly higher.
- Use Volume Discounts:If the order volume is large or there is potential for future orders, offer volume-based pricing. This can be an attractive incentive for the buyer while ensuring that your margins are maintained.
- Focus on Profitability, Not Just Price:Remember that the goal is not to provide the lowest price but to ensure that your offer is profitable. Factor in all costs, including production, shipping, taxes, and overheads, when determining the price.
- Responding to Competitor RFQs: Tips for Differentiation
- Focus on Value Over Price:While price is a key consideration, it is rarely the only factor. Highlight what differentiates your offering in terms of quality, reliability, and service. If competitors are only offering a basic product, you could offer additional services like installation, training, or a warranty.
- Personalize Your Response:Personalize your quote to the buyer’s specific needs and preferences. A generic quote may get lost in a sea of other offers, but a tailored one that directly addresses the buyer’s unique challenges and goals is more likely to stand out.
#After receiving this prompt, first, ask your client to send you the RFQ they receive, review it, and then provide the advice.
上面这个指令有什么用？
复制粘贴到你的ChatGPT或者DeepSeek赶快试试！
● AI化身为你的询盘回复建议专家，输入这条指令以后，AI会让你把你收到的客户询盘发给他，他会根据询盘内容提供回复询盘的最佳建议。你会震惊于它的专业程度。
● AI会直接会根据这个询盘，提供给你回复询盘的最佳建议。
针对给出的任何细节，你都可以复制粘贴，然后加上这句话：Elaborate for more details，然后得到更多细节。
AI在外贸中的应用——外贸+AI=询盘不断
通过上面2个高级指令，我们可以看到，只要我们给AI 的指令足够具体、规范、有策略，AI能够非常优秀地完成很多复杂的任务，根据我的经验，AI 能做的至少包括以下这些任务，而且能做的非常非常好：
- 你可以让AI生成符合你的产品特点的目标客户画像，客户类型；
- 让AI基于这些客户类型分析买家特点、采购决策流程
- 生成符合这些客户画像的公司名单、网址名单及公司信息 （AI搜索客户域名，结合Snovio的域名搜索邮箱，是搭建客户数据库的理想方式！）
- 让AI学习你的产品和公司信息，成为智能军师
- 根据AI学习到的你的公司产品知识，生成高转化率的开发信内容，社媒内容和着陆页广告文案 （不要再说AI写的邮件不好了，那是因为你的指令不够优质！）
- 用AI分析行业市场定位空白点，找到最佳定位
- 用AI制定营销计划，包括竞争对手缺点分析，打造独家价值卖点，渠道计划，市场沟通策略
- 用AI创作高转化率的领英消息
- 用AI分析客户询盘，根据学习的产品知识和行业知识，做出最专业的询盘回复
- 描述当前业务谈判难点，用AI制定最佳谈判策略
- 用AI制定SEO策略、外链策略、输出有效的SEO文章，提升网站谷歌排名
- ………